30 May, 2008 | Written by Amber Naslund 6 Comments

Buzzwords that don’t work anymore.

Feel free to comment and add yours to the list or argue with mine.

  1. Convenient
  2. Unique
  3. Authentic
  4. Exciting
  5. Quick/Fast
  6. Consistent
  7. Out-of-the-box
  8. Synergy
  9. Paradigm shift
  10. Value-added
  11. Results-oriented (I’ve never met someone who admitted to aiming for NOT achieving results)
  12. Proactive (nevermind that the grammar purist in me still doesn’t buy this made up word

You must use a human, accessible voice to talk to people about what you’re trying to accomplish. I’m sure I could make this list into a top 100 (and I just might). Whatever story you’re telling, it comes off as bogus when it’s full of a bunch of trumped-up adjectives.

Honesty and humanity can speak volumes.

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6 Comments »

Comment by jonny goldstein
2008-05-31 15:40:00

game changing. Egads, I hate that one.

 
Comment by Amber Naslund
2008-06-01 12:57:00

Oh that’s a good one!! Definitely will add to the list for the Top 100… Thanks!

 
Comment by Anonymous
2008-06-03 15:23:00

Add, ” AT the end of the day….” I hate that!

Dr. Wright
http://www.wrightplacetv.com
http://www.twitter.com/drwright1

 
Comment by Bob
2008-06-03 15:40:00

Heck, you can fill out your list of 100 by using Scott Adam’s buzzword generator…

Jus’ tryin’ ta help! ;-)

 
Comment by Dana SheehanNo Gravatar
2009-07-02 12:02:28

“transparent”while I agree with the sentiment nothing will ever be completely transparent. It’s become so overused.

 
Comment by Wayne JoubertNo Gravatar
2009-07-02 13:06:49

How about the word “buzzword” itself. After all, the thing we dislike about so many of these words is that they once had merit but, because of overuse and the desire of some to sound trendy and current have merely become badges for the initiated. Whenever I read any sniffing entry about “buzzwords” I have to wonder whether the writer is guilty himself or herself of the same.

Really enjoy your column, though, Amber!

 
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