[...] understand that their stakeholders’ interests represent the heart of the conversation, thus their needs supersede a desire to talk about self, product, services or solutions. Even Star Trek’s Spock knew this when after sacrificing his life to save the Enterprise, he [...]

[...] down to the customer). In order to avoid this situation, I suggest marketing managers remember what it’s like to be social in a normal offline situation and transfer those same qualities online. A review of “How to [...]