[...] Naslund’s excellent piece on social media kicks off the second topic. Her post makes the direct and astute point that social media advocates [...]

[...] I stumbled across a great post by Amber Naslund entitled, “Are we sharing Solutions or Soundbytes?” The article caught my attention because, as I start developing my ideals for the Social [...]

I consult (and teach) online marketing, and while my clients are interested in SM, the question isn’t whether it’s cool or even potentially useful.

It’s how SM fares in comparison to other (less sexy) media channels, and the question I always end up asking is “where is our time best spent?”\

A recent “Reasons for writers to Twitter” post built an impressive list – only one of which had showed any concrete evidence of a revenue benefit.

The rest were glitzy, but hardly compelling to a freelancer looking for his next paycheck.

Social media can be incredibly useful, but like any media channel, it has to be relevant and yes, profitable.

TC/Copywriter Undergrounds last blog post..TV Show Leverages Twitter With One-Two Mystery Pitch