Comments on: Don’t just listen. Observe.

By: Deploying Social Media for New Product/Service Development « Propelling Brands

Mon, 22 Dec 2008 14:29:16 +0000

[...] customers — are expressing themselves outside the context of being your customers,” commented social media marketing guru Amber Naslund on her Altitude Branding blog earlier this month. “They’re multi-dimensional people … [...]

By: Shannon Paul

Shannon Paul — Sat, 06 Dec 2008 16:58:26 +0000

I hate that it’s taken me so long to come over here and thank you for the reference as well as the thoughtful place you’ve taken this idea. You’ve essentially broken down the metaphor into real, palpable qualities that can be observed — even measured and benchmarked with respect to other communities on the social web.

I also think it’s interesting to note the tendency to forge online identities that stress individuality and independence at a time when there seems to be so much more focus on the collective, but I digress.

I have so much admiration and respect for your work! Please keep it up.

Shannon Pauls last blog post..Cultural immersion in 9 Steps For Social Media Tourists

By: Stacy Lukas

Stacy Lukas — Thu, 04 Dec 2008 16:12:47 +0000

Great points, as always. The way I see it is this: Big giant brands are like the popular kids in high school who were cocky flaunted it all the time. But once college came around, suddenly their popularity didn't mean squat and all the nerdy kids were the cool ones. Now the formerly popular kids are grasping at straws trying to fit in at college (in social media), trying to get invited to the parties, and us nerdy kids are looking at them like, "Dude, you were popular in high school but cocky, you didn't care about us, and suddenly you do. Why should we include you?" Not that I've ever had any personal experiences like that ... Stacy Lukass last blog post..Soon to be relocating… sort of.