Comments on: The Dead Horse of ROI and Analysis Paralysis http://altitudebranding.com/2008/12/the-dead-horse-of-roi-and-analysis-paralysis/ Thu, 11 Mar 2010 23:26:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 8 (Marketing) Bloggers To Watch in 2009 | Justin Whitaker http://altitudebranding.com/2008/12/the-dead-horse-of-roi-and-analysis-paralysis/comment-page-1/#comment-9871 8 (Marketing) Bloggers To Watch in 2009 | Justin Whitaker Thu, 24 Dec 2009 16:10:33 +0000 http://altitudebranding.com/?p=307#comment-9871 [...] some quality time in the archives, and you come up with some gems: The Dead Horse of ROI, The Lost Reality of the Value Proposition, or Why Follow Through Matters [...]

[...] some quality time in the archives, and you come up with some gems: The Dead Horse of ROI, The Lost Reality of the Value Proposition, or Why Follow Through Matters [...]

]]> By: Gerard McLean http://altitudebranding.com/2008/12/the-dead-horse-of-roi-and-analysis-paralysis/comment-page-1/#comment-1121 Gerard McLean Tue, 02 Dec 2008 19:10:15 +0000 http://altitudebranding.com/?p=307#comment-1121 Here is my ROI on social media: "What was the ROI of putting your pants on this morning? You don't know? Then, why did you do it?" Do the social media, create a benchmark before, measure during. Here is my ROI on social media:

“What was the ROI of putting your pants on this morning? You don’t know? Then, why did you do it?”

Do the social media, create a benchmark before, measure during.

]]> By: Mike Kelly http://altitudebranding.com/2008/12/the-dead-horse-of-roi-and-analysis-paralysis/comment-page-1/#comment-1114 Mike Kelly Tue, 02 Dec 2008 11:03:10 +0000 http://altitudebranding.com/?p=307#comment-1114 There arent stats, metrics call it what you like on ROI for social media but that should not be a justification for not taking part. How do you find a plumber to fix a burst pipe in your kitchen? You can ask a friend, colleague associate to recommend someone that is reliable, trustworthy and does a good job. Trust is not a ROI metric If businesses listen to the argument for a need for ROI stats before engaging in social media then they are burying their heads in the sand and guess what ....the train will leave without them. <abbr><em><abbr><em>Mike Kellys last blog post..<a href="http://www.blog4business.com/2008/11/12/business-blogging-training-and-consultancy/" rel="nofollow">Business Blogging and Social Media Consultancy</a></em></abbr></abbr></em> There arent stats, metrics call it what you like on ROI for social media but that should not be a justification for not taking part.
How do you find a plumber to fix a burst pipe in your kitchen? You can ask a friend, colleague associate to recommend someone that is reliable, trustworthy and does a good job.
Trust is not a ROI metric
If businesses listen to the argument for a need for ROI stats before engaging in social media then they are burying their heads in the sand and guess what ….the train will leave without them.

Mike Kellys last blog post..Business Blogging and Social Media Consultancy

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