Marketing & Execution in 2009
The awesome and talented Valeria Maltoni from over at Conversation Agent called upon me and a bunch of really smart people (me being the token misfit?) to write up our thoughts for this year on what kind of marketing execution we think is going to take shape. Not just the pundits pontificating about what’s next, but really talking about how *we* are planning to let the rubber meet the road this year.
For my part, I talk about how social media adoption is going to be about laying careful and deliberate internal groundwork. Internal, then external, and always with the business’ short and long term goals squarely in mind.
The ebook (which you can download HERE), is a collection of insights from people whose insights and advice I listen to often:
Olivier Blanchard, The Brand Builder, @thebrandbuilder
Matt Dickman, Techno||Marketer, @MattDickman
Mike Fruchter, My Thoughts on Social Media, @Fruchter
Francois Gossieaux, Emergence Marketing, @fgossieaux
Beth Harte, The Harte of Marketing, @BethHarte
Lois Kelly, Beeline Labs, @LoisKelly
Christina Kerley, CK Epiphany, @ckepiphany
Jennifer Laycock, Search Engine Guide, @JenniferLaycock
Connie Reece, Every Dot Connects, @conniereece
Mike Wagner, Own Your Brand!, @bigwags
Alan Wolk, The Toad Stool, @awolk
Today was the first chance I got to read through other people’s contributions, and please believe me when I tell you that this would be an invaluable read even if you pulled my pages out and used them for your hamster cage (though I hope you’ll read them instead).
So, special thanks to Valeria for the invitation to be part of this outstanding project, and to my fellow contributors for letting me play in your sandbox.
Enjoy!
© altitude. All Rights Reserved.
Amber, the project would have been incomplete without you – thank you for participating. The reminder that we need to keep the long term goals present in our choices is very valuable. Businesses are afflicted by short-term thinking and often unknowingly unleash unintended consequences with that mindset.
Valeria Maltonis last blog post..If You Can’t Change it, Promote it
Amber, Thanks for sharing. You should be VERY proud of the mark you are making in this space. It is pretty cool. You are making a name for yourself, congratulations!
You, the token misfit? Ha! That was *my* job. Some seriously good writing in this project, and I’m humbled and honored to be included.
Connie Reeces last blog post..New eBook: Marketing in 2009
Damn, I wish I’d read this post before I downloaded the ebook – now I have to tell my wife’s niece that her hamster will have to find new bedding…
Look forward to reading the book, and I agree with both Eric and Valeria – you’re always a great insight and your place in the book is well deserved and merited.
Danny Browns last blog post..Lessons From Pyromaniacs
I think its interesting what you say about thinking about why your entering into the use of social media. Like anything which is exposed to the customer, it has to be for the long term as more damaged will be caused removing it suddenly than not doing it at all. Also like your thoughts about detractors – just written my latest blog on this topic and why we need to be cosying up to them.
Mark Sages last blog post..The social value of detractors