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	<title>Comments on: Should the Basics Evolve?</title>
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		<title>By: What Should I Do Today? &#171; Kadet Communications</title>
		<link>http://altitudebranding.com/2009/01/should-the-basics-evolve/comment-page-1/#comment-14051</link>
		<dc:creator>What Should I Do Today? &#171; Kadet Communications</dc:creator>
		<pubDate>Mon, 08 Mar 2010 15:29:12 +0000</pubDate>
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		<description>[...] media when I barely have the resources to get the basics done?  The answer, of course, is to rethink &#8220;the basics.&#8221; But how do you do [...]</description>
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<p>[...] media when I barely have the resources to get the basics done?  The answer, of course, is to rethink &#8220;the basics.&#8221; But how do you do [...]</p>
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		<title>By: Measurable Social Strategies for Corporate Communications &#8211; Part 1 &#171; Kadet Communications</title>
		<link>http://altitudebranding.com/2009/01/should-the-basics-evolve/comment-page-1/#comment-5181</link>
		<dc:creator>Measurable Social Strategies for Corporate Communications &#8211; Part 1 &#171; Kadet Communications</dc:creator>
		<pubDate>Mon, 03 Aug 2009 21:56:17 +0000</pubDate>
		<guid isPermaLink="false">http://altitudebranding.com/?p=433#comment-5181</guid>
		<description>[...] at minimum that the ways people want to interact with businesses are changing.  Which means that &#8220;getting the basics done&#8221; in corporate communications requires a new look at activities that once seemed like unnecessary [...]</description>
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<p>[...] at minimum that the ways people want to interact with businesses are changing.  Which means that &#8220;getting the basics done&#8221; in corporate communications requires a new look at activities that once seemed like unnecessary [...]</p>
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		<title>By: Social Media for B2B&#8211;3 Ways to Take The First Steps &#171; The Kadet Communications Blog</title>
		<link>http://altitudebranding.com/2009/01/should-the-basics-evolve/comment-page-1/#comment-2998</link>
		<dc:creator>Social Media for B2B&#8211;3 Ways to Take The First Steps &#171; The Kadet Communications Blog</dc:creator>
		<pubDate>Fri, 10 Apr 2009 17:09:01 +0000</pubDate>
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		<description>[...] Social Media for B2B&#8211;3 Ways to Take The First&#160;Steps   Published April 10, 2009   Uncategorized 0&#160;Comments       I picked up on a conversation a couple months ago about the role of social media in B2B companies. I noted that most B2B companies don&#8217;t feel like they have the resources to do justice to &#8220;the basics&#8221;, let alone start experiments in social media.  These companies, I suggested, should be reevaluating what they do today, and rethink the what they are getting for their communications investment&#8230;or, as Amber Naslund asked on her Altitude Branding blog, &#8220;Should the Basics Evolve?&#8221; [...]</description>
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<p>[...] Social Media for B2B&#8211;3 Ways to Take The First&nbsp;Steps   Published April 10, 2009   Uncategorized 0&nbsp;Comments       I picked up on a conversation a couple months ago about the role of social media in B2B companies. I noted that most B2B companies don&#8217;t feel like they have the resources to do justice to &#8220;the basics&#8221;, let alone start experiments in social media.  These companies, I suggested, should be reevaluating what they do today, and rethink the what they are getting for their communications investment&#8230;or, as Amber Naslund asked on her Altitude Branding blog, &#8220;Should the Basics Evolve?&#8221; [...]</p>
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