Comments on: The Teeter-Totter of Influence http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/ Sun, 14 Mar 2010 04:45:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: @sternalpr http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/comment-page-1/#comment-6299 @sternalpr Sat, 12 Sep 2009 18:28:37 +0000 http://altitudebranding.com/?p=413#comment-6299 Awesome post and very thought-provoking. Ok here's my take - I see your point on the argument of is it influential if you don't have big numbers. But whether we like it or not at some point some kind of quantifiable ROI must come into play here. As a PR pro no matter how frustrated I get with clients that only care about circulation numbers on a clips report, the fact remains that's how many of my clients see the world. I have to find a way to appease them. All that being said, do know that I'm on your side on this issue. Awesome post and very thought-provoking. Ok here’s my take – I see your point on the argument of is it influential if you don’t have big numbers. But whether we like it or not at some point some kind of quantifiable ROI must come into play here. As a PR pro no matter how frustrated I get with clients that only care about circulation numbers on a clips report, the fact remains that’s how many of my clients see the world. I have to find a way to appease them. All that being said, do know that I’m on your side on this issue.

]]> By: Jason http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/comment-page-1/#comment-4784 Jason Sat, 18 Jul 2009 00:00:39 +0000 http://altitudebranding.com/?p=413#comment-4784 I bought Gym Dandy TT-220 Teeter Totter a few weeks before christmas as my own present from http://www.dealsshoppie.com/product/search.php?ID=B000J3MK7Y&product=Gym+Dandy+TT-220+Teeter+Totter! I love this thing and someone will probably have to pry it from my cold dead hands some day30 users rated the product with an average of 5.0.The information provided there was very helpful. I bought Gym Dandy TT-220 Teeter Totter a few weeks before christmas as my own present from http://www.dealsshoppie.com/product/search.php?ID=B000J3MK7Y&product=Gym+Dandy+TT-220+Teeter+Totter! I love this thing and someone will probably have to pry it from my cold dead hands some day30 users rated the product with an average of 5.0.The information provided there was very helpful.

]]> By: Christian Messer http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/comment-page-1/#comment-2003 Christian Messer Mon, 19 Jan 2009 18:22:45 +0000 http://altitudebranding.com/?p=413#comment-2003 Great topic, and you have moved this discussion forward brilliantly. Katia nails it - your Brand. A business, no matter what field, has a brand. If that brand resinates/translates well with people, they will build a community of fans. Those fans then can become influencers themselves, not just the Brand. Apple is a great example of this. As for Social Media and the numbers game, I am of the Community Purists end of the spectrum. On Twitter, I go the natural route: I share content I find valuable and my expert opinion within my realm of business. From there, I follow those who I'd like to learn from or that I look up to as an example of success. I'm taking a guess but, people follow me because they feel I have something to offer. Something I posted, said or pointed to resinated with them in some way. Do I care how many there are? No. I do, however, look at the numbers once in a while out of curiosity, and I do go through all of my new followers to see how I can integrate them into my community. I love going through and seeing so many wonderful and creative people there are in the Twittersphere. Great topic, and you have moved this discussion forward brilliantly.

Katia nails it – your Brand. A business, no matter what field, has a brand. If that brand resinates/translates well with people, they will build a community of fans. Those fans then can become influencers themselves, not just the Brand. Apple is a great example of this.

As for Social Media and the numbers game, I am of the Community Purists end of the spectrum. On Twitter, I go the natural route: I share content I find valuable and my expert opinion within my realm of business. From there, I follow those who I’d like to learn from or that I look up to as an example of success.

I’m taking a guess but, people follow me because they feel I have something to offer. Something I posted, said or pointed to resinated with them in some way. Do I care how many there are? No. I do, however, look at the numbers once in a while out of curiosity, and I do go through all of my new followers to see how I can integrate them into my community. I love going through and seeing so many wonderful and creative people there are in the Twittersphere.

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