Comments on: Engineering a New Bedrock http://altitudebranding.com/2009/02/engineering-a-new-bedrock/ Tue, 16 Mar 2010 08:35:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Unspoken Role in Community Management | Altitude Branding | Brand Elevation through Social Media http://altitudebranding.com/2009/02/engineering-a-new-bedrock/comment-page-1/#comment-6779 The Unspoken Role in Community Management | Altitude Branding | Brand Elevation through Social Media Wed, 14 Oct 2009 19:04:25 +0000 http://altitudebranding.com/?p=497#comment-6779 [...] service or marketing or whatever, without taking it to the foundations of an organization and engineering a new bedrock, it’s all going to fall [...]

[...] service or marketing or whatever, without taking it to the foundations of an organization and engineering a new bedrock, it’s all going to fall [...]

]]> By: susan kuhn frost http://altitudebranding.com/2009/02/engineering-a-new-bedrock/comment-page-1/#comment-3505 susan kuhn frost Thu, 28 May 2009 19:25:51 +0000 http://altitudebranding.com/?p=497#comment-3505 There is a huge need for this kind of thinking among those working on enterprise transformation projects, and among those starting companies. Very clearly articulated. <abbr><em><abbr><em>susan kuhn frosts last blog post..<a href="http://siteground220.com/~recessi2/2009/03/17/social-sustainable-business-competitions/" rel="nofollow">Get in On 2009 Social and Sustainable Business Plan Competitions</a></em></abbr></abbr></em> There is a huge need for this kind of thinking among those working on enterprise transformation projects, and among those starting companies. Very clearly articulated.

susan kuhn frosts last blog post..Get in On 2009 Social and Sustainable Business Plan Competitions

]]> By: Heather Rast http://altitudebranding.com/2009/02/engineering-a-new-bedrock/comment-page-1/#comment-2624 Heather Rast Sun, 22 Feb 2009 19:20:53 +0000 http://altitudebranding.com/?p=497#comment-2624 Hi, Amber. This post does a good job of bringing some known, but often undiscussed, truths about business and even human behavior: we look for absolutes, we follow routines, and we avoid digging for deeper, more stable solutions because of the upheaval and chaos the process will inevitably bring. Just because something's always been done one way doesn't mean it's the only way, or even the most productive or efficient way. Sometimes those that ask these questions or challenge the norm can find themselves in some crosshairs, though, and that's a risk. Process-wise, I'll throw in one experience-based suggestion that might be helpful to some: there's a software development methodology called Scrum. It's an agile methodology, which pretty much means it seeks to slice off parts or elements of a whole horizontally in an iterative fashion. Instead of developing a new program or product in it's entireity (a 2-4 year endeavor for many)to then discover it doesn't meet consumer needs or it's flawed, Scrum has companies developing a part of the product or software, releasing it to your customers, and moving on to develop the next part. This allows for some real-application feedback from users (provided you build your cycles that way)and can lead to greater transparency--within a company and via a published product roadmap with external audiences--potentially creating an atmosphere of continuous process improvement. It's actually a simple process but challenging to indoctrinate because of those inherent, learned behaviors you mention above. Thanks for the great read! <abbr><em><abbr><em>Heather Rasts last blog post..<a href="http://insightsandingenuity.com/2009/02/22/the-content-entanglement-factor-inform-engage-entertain/" rel="nofollow">The “Content Entanglement Factor”: Inform, Engage, Entertain</a></em></abbr></abbr></em> Hi, Amber. This post does a good job of bringing some known, but often undiscussed, truths about business and even human behavior: we look for absolutes, we follow routines, and we avoid digging for deeper, more stable solutions because of the upheaval and chaos the process will inevitably bring. Just because something’s always been done one way doesn’t mean it’s the only way, or even the most productive or efficient way. Sometimes those that ask these questions or challenge the norm can find themselves in some crosshairs, though, and that’s a risk.

Process-wise, I’ll throw in one experience-based suggestion that might be helpful to some: there’s a software development methodology called Scrum. It’s an agile methodology, which pretty much means it seeks to slice off parts or elements of a whole horizontally in an iterative fashion. Instead of developing a new program or product in it’s entireity (a 2-4 year endeavor for many)to then discover it doesn’t meet consumer needs or it’s flawed, Scrum has companies developing a part of the product or software, releasing it to your customers, and moving on to develop the next part. This allows for some real-application feedback from users (provided you build your cycles that way)and can lead to greater transparency–within a company and via a published product roadmap with external audiences–potentially creating an atmosphere of continuous process improvement. It’s actually a simple process but challenging to indoctrinate because of those inherent, learned behaviors you mention above.

Thanks for the great read!

Heather Rasts last blog post..The “Content Entanglement Factor”: Inform, Engage, Entertain

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