Bravo. You are absolutely right. Not only should there be no external buckets but social marketing tools are a great way to communicate to and with employees.

I encourage folks to read my blog and discuss things with me whether they agree with me or not. It has become a great way to encourage additional internal conversation and internal and external brand promotion for our small company.

Thanks for the great insight,

Jon

Jon Newmans last blog post..Who is your “business spirit?”

This is a fantastic post. I think one of the greatest things about integrating social media into a business is that it forces those businesses to rethink or develop their internal communications strategies. Social media/PR/marketing departments now have a responsibility to relay those holistic customer views you’d mentioned to their entire company, not just keep it within their department, which is fantastic because it forces open the internal lines of communication.

It shouldn’t take that kind of outside feedback from social media to force inside communication, though. Building and maintaining bridges and communities on the inside should be at the top of a company’s to-do list, and I think developing an overarching company brand message that is reiterated throughout the company’s internal (as well as external) communications will help put everyone on the same page. Having a strong employer brand that fosters employee engagement and pride is a huge part of building community, and that community is what creates outstanding brand ambassadors, too.

Ok, I’ve said way too much. I’m still learning here. Thanks for the great post! Looking forward to seeing the notes from your presentation.

They’re just trying to open up a line of communication to your company.”

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