Comments on: I want to follow stories. http://altitudebranding.com/2009/04/i-want-to-follow-stories/ Sat, 13 Mar 2010 19:10:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: monica levy http://altitudebranding.com/2009/04/i-want-to-follow-stories/comment-page-1/#comment-5333 monica levy Tue, 11 Aug 2009 01:29:15 +0000 http://altitudebranding.com/?p=574#comment-5333 amber, great post but i'd like to take exception to the people who think ads can't rise to the level of stories in persuading customers to think more favorably about a product or service, or that they can't be as well remembered. to make a point, do these phrases -- yes, from ads -- mean anything to all of you? can't you complete the sentence? (if they don't/you can't, it's a sign that i've got more than a few years on you...) "__________ spells relief." " plop, plop, fizz fizz _____________" "just __________" "when you care enough to _____________" "it's more expensive, but _____________" "_____________the beef?" my point is, some ads can in fact be highly memorable, and create in the viewer the type of emotion that propels action, loyalty over time, even advocacy. some ads are like train wrecks -- we hate them, we turn the sound down, we flip the channel, we go to the loo, whatever -- and so an ads ability to simply generate recall is not enough... great ads have to have the same quality of that interesting story, the thing that makes it worth listening to, worth sharing, worth remembering. done well, ads make great lures to the great stories you're looking to tell. amber, great post but i’d like to take exception to the people who think ads can’t rise to the level of stories in persuading customers to think more favorably about a product or service, or that they can’t be as well remembered. to make a point, do these phrases — yes, from ads — mean anything to all of you? can’t you complete the sentence? (if they don’t/you can’t, it’s a sign that i’ve got more than a few years on you…)

“__________ spells relief.”

” plop, plop, fizz fizz _____________”

“just __________”

“when you care enough to _____________”

“it’s more expensive, but _____________”

“_____________the beef?”

my point is, some ads can in fact be highly memorable, and create in the viewer the type of emotion that propels action, loyalty over time, even advocacy. some ads are like train wrecks — we hate them, we turn the sound down, we flip the channel, we go to the loo, whatever — and so an ads ability to simply generate recall is not enough… great ads have to have the same quality of that interesting story, the thing that makes it worth listening to, worth sharing, worth remembering. done well, ads make great lures to the great stories you’re looking to tell.

]]> By: What’s your Story? http://altitudebranding.com/2009/04/i-want-to-follow-stories/comment-page-1/#comment-3589 What’s your Story? Wed, 03 Jun 2009 20:36:55 +0000 http://altitudebranding.com/?p=574#comment-3589 [...] If you would like more references to this model of sharing you should check out Amber Naslunds blog article titled I want to Follow Stories [...]

[...] If you would like more references to this model of sharing you should check out Amber Naslunds blog article titled I want to Follow Stories [...]

]]> By: Two Nuggets of Web Content Wisdom http://altitudebranding.com/2009/04/i-want-to-follow-stories/comment-page-1/#comment-3339 Two Nuggets of Web Content Wisdom Mon, 18 May 2009 18:56:01 +0000 http://altitudebranding.com/?p=574#comment-3339 [...] Altitude Branding blog says: I want to follow stories. Your press release on your blog doesn’t inspire me to think of you in a different, fascinating, [...]

[...] Altitude Branding blog says: I want to follow stories. Your press release on your blog doesn’t inspire me to think of you in a different, fascinating, [...]

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