Comments on: Why It’s Not About the Tools (Again) http://altitudebranding.com/2009/04/why-its-not-about-the-tools-again/ Sat, 13 Mar 2010 03:15:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Richard FitzGerald http://altitudebranding.com/2009/04/why-its-not-about-the-tools-again/comment-page-1/#comment-3139 Richard FitzGerald Tue, 21 Apr 2009 08:39:40 +0000 http://altitudebranding.com/?p=563#comment-3139 Great to see an Irish Corporate company embrace social media in this way! Well done to the Doyle Collection. <abbr><em><abbr><em>Richard FitzGeralds last blog post..<a href="http://fitzyscloud.blogspot.com/2009/04/treking-to-mt-everest-base-camp.html" rel="nofollow">Treking to Mt Everest Base Camp</a></em></abbr></abbr></em> Great to see an Irish Corporate company embrace social media in this way! Well done to the Doyle Collection.

Richard FitzGeralds last blog post..Treking to Mt Everest Base Camp

]]> By: Mike Pascucci http://altitudebranding.com/2009/04/why-its-not-about-the-tools-again/comment-page-1/#comment-3009 Mike Pascucci Mon, 13 Apr 2009 19:25:54 +0000 http://altitudebranding.com/?p=563#comment-3009 Amber, Great post. I also love Jury's and when people come in to Boston from the West coast, I always tell them to stay there. This is a prime example of how corporations can communicate with their clientele and focus on retention. By having that twitter search set up, the company can keep up with anything that is being said about them and respond where appropriate. <abbr><em><abbr><em>Mike Pascuccis last blog post..<a href="http://mikepascucci.com/2009/04/13/corporate-responsibility-social-media/" rel="nofollow">Corporate Responsibility - Social Media</a></em></abbr></abbr></em> Amber,

Great post. I also love Jury’s and when people come in to Boston from the West coast, I always tell them to stay there. This is a prime example of how corporations can communicate with their clientele and focus on retention. By having that twitter search set up, the company can keep up with anything that is being said about them and respond where appropriate.

Mike Pascuccis last blog post..Corporate Responsibility – Social Media

]]> By: James http://altitudebranding.com/2009/04/why-its-not-about-the-tools-again/comment-page-1/#comment-2977 James Tue, 07 Apr 2009 10:02:55 +0000 http://altitudebranding.com/?p=563#comment-2977 Great post Amber. It's nice to hear the bigger brands are embracing social media, using it as a method to monitor what is being said about their brand (good or bad) and responding to individuals. I think it will be a large task for them to keep this level of social media service up (if they do endeavour to monitor and respond to the majority of social media comments) but it’s refreshing to see them take this medium seriously. @ Niall I’d also love to have further updates on how The Doyle Collections SM story unfolds. Great post Amber.

It’s nice to hear the bigger brands are embracing social media, using it as a method to monitor what is being said about their brand (good or bad) and responding to individuals. I think it will be a large task for them to keep this level of social media service up (if they do endeavour to monitor and respond to the majority of social media comments) but it’s refreshing to see them take this medium seriously.

@ Niall I’d also love to have further updates on how The Doyle Collections SM story unfolds.

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