Comments on: Why The Trust Agents Fan Page Works

By: frank

frank — Wed, 02 Sep 2009 04:28:41 +0000

Hey Amber -

Nice post. I love the info on what has been working and how Chris and Julien have been using Facebook. It’s always great to get insight into what people are doing to be effective.

I think starting with Facebook or not it’s a matter of practice. If you start with Facebook you have to keep practicing, being active, talking to people, sharing good information, sharing what others have to say, etc…

Depending on your organization and goals Facebook may be a fine place to start, but it won’t work if all your doing is promoting something. How you use it is what it comes down to.

http://twitter.com/franswaa

By: Debra Askanase

Debra Askanase — Fri, 26 Jun 2009 06:01:49 +0000

Amber - your conclusion that "Facebook is not a starting point for a brand, but a destination" really struck a chord for me. I work with so many organizations and businesses that tell me "we just want a facebook page and a (fill in the blank social media platform) to "get the word out." I have always maintained that you don't start with a Facebook page because you can't have a conversation if your main goal is selling or promoting. If you want to promote, write a blog. If you want to sell, pay per click. If you want engagement, then really engage. I will certainly point clients towards this blog post in the future, and use your analysis as the basis for arguing against using the Facebook page as one's social media starting point. One other point- I have often maintained that Facebook is a terrible platform for actual discussion. It's hard to build momentum and keep people interested. It's even harder to get them to stop and comment. Do you think the Trust Agents fan page is a better model for encouraging discussion and why? I see very few discussions, but I do like the model that the non-wall discussions are NOT related to the book or the fan page. Would like to read what you have to say about this point. Thanks1 Debra Askanases last blog post..Using Flickr Creatively: Three Arts Organizations Innovate

By: Global Patriot

Global Patriot — Thu, 25 Jun 2009 18:45:20 +0000

Inviting people to "come hang out for a while and chat" is key, as is the other side of the equation, to visit simply for the purpose of listening to what others have to say. The dialog in life, whether conducted on a personal or corporate basis, creates a brand that people truly own, and it happens while observing as well as while participating. This fan page is rich with such dialog, and will create the trust that will not only sell the book, but enrich peoples lives - the focus is on the giving. Global Patriots last blog post..What Services Should Our Government Provide?