[...] engagement, right? It seems as though we’re always telling companies that they need to give up on the idea of control in the social media space, but what about us? Do we think that we have control because we’re part of the [...]

[...] In a recent post, I spoke about the consumer controlling the brand. Your brand is your message and there is no way the consumer can control that.  They can influence sales and credibility with positive or negative experiences  but not control. I came across a fantastic article by Amber Naslund who really breaks down the control in her article Social Media and the Reality of Control. [...]

[...] there is the reality of control. There is no control; control is an illusion when it comes to the message. People are already [...]