Comments on: Social Media And True Transparency http://altitudebranding.com/2009/10/social-media-and-true-transparency/ Thu, 11 Mar 2010 23:26:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 190+ Links For October: Freelance, Web Design, Social Media and SEO! | bkmacdaddy designs http://altitudebranding.com/2009/10/social-media-and-true-transparency/comment-page-1/#comment-7355 190+ Links For October: Freelance, Web Design, Social Media and SEO! | bkmacdaddy designs Mon, 02 Nov 2009 15:17:15 +0000 http://altitudebranding.com/?p=798#comment-7355 [...] children? Is social media driving you to search for more? What the heck is social media marketing? Social Media And True Transparency Email is alive and well. And helping your social media campaign. Tweeting my Facebook to Social [...]

[...] children? Is social media driving you to search for more? What the heck is social media marketing? Social Media And True Transparency Email is alive and well. And helping your social media campaign. Tweeting my Facebook to Social [...]

]]> By: Robert Dempsey http://altitudebranding.com/2009/10/social-media-and-true-transparency/comment-page-1/#comment-7345 Robert Dempsey Mon, 02 Nov 2009 02:55:32 +0000 http://altitudebranding.com/?p=798#comment-7345 Great post and great comments by all. I especially agree with Tamsen, Mark Schaefer, and Melissa DelGaudio. Social media is a tool for communication and collaboration. It has given a much louder voice to the consumer, and what consumers are demanding is to be heard and responded to by companies. They want the response to be honest and straight-forward. As it's been said, transparency doesn't mean opening up the entire business to the world. No one can reasonably expect that. But what they do want is a no BS answer to questions posed. For a long time we've gotten either the opposite or worse, silence. Great post and great comments by all. I especially agree with Tamsen, Mark Schaefer, and Melissa DelGaudio. Social media is a tool for communication and collaboration. It has given a much louder voice to the consumer, and what consumers are demanding is to be heard and responded to by companies. They want the response to be honest and straight-forward. As it’s been said, transparency doesn’t mean opening up the entire business to the world. No one can reasonably expect that. But what they do want is a no BS answer to questions posed. For a long time we’ve gotten either the opposite or worse, silence.

]]> By: Global Patriot http://altitudebranding.com/2009/10/social-media-and-true-transparency/comment-page-1/#comment-6916 Global Patriot Sat, 17 Oct 2009 20:46:03 +0000 http://altitudebranding.com/?p=798#comment-6916 For me, transparency is not about telling everything, but rather, not hiding anything - which means that if there are important facts I've left out of the conversation I've failed the transparency test. Not to imply that this is an easy call in all cases, but by asking the question, "Have I omitted any relevant data?", and putting myself in the receiver's shoes, I can push myself to increasing the level of transparency. For me, transparency is not about telling everything, but rather, not hiding anything – which means that if there are important facts I’ve left out of the conversation I’ve failed the transparency test.

Not to imply that this is an easy call in all cases, but by asking the question, “Have I omitted any relevant data?”, and putting myself in the receiver’s shoes, I can push myself to increasing the level of transparency.

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