Comments on: Critics and Evangelists: A Communication Starter http://altitudebranding.com/2009/11/critics-and-evangelists-a-communication-starter/ Tue, 16 Mar 2010 08:35:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steven http://altitudebranding.com/2009/11/critics-and-evangelists-a-communication-starter/comment-page-1/#comment-10160 Steven Mon, 04 Jan 2010 15:23:34 +0000 http://altitudebranding.com/?p=843#comment-10160 In my shop (over 12,000 people) I've found that the most challenging us-vs.-them conversations are between technical evangelists who see the (especially internal) collaboration tools as being (a) the whole of social media and (b) the cure for all organizational ills - and the social media strategists who see SM as a tool among many tools for engaging/informing/tapping into both internal and external stakeholders. (I'm in the latter category.) Maybe it's because the languages we speak are actually so close together - but the objectives we're pursuing are distinct - that the gaps between our discourses seem so difficult to bridge. Any thoughts? In my shop (over 12,000 people) I’ve found that the most challenging us-vs.-them conversations are between technical evangelists who see the (especially internal) collaboration tools as being (a) the whole of social media and (b) the cure for all organizational ills – and the social media strategists who see SM as a tool among many tools for engaging/informing/tapping into both internal and external stakeholders. (I’m in the latter category.) Maybe it’s because the languages we speak are actually so close together – but the objectives we’re pursuing are distinct – that the gaps between our discourses seem so difficult to bridge. Any thoughts?

]]> By: The Four Spheres Of Social Media Strategy | Social Media Explorer http://altitudebranding.com/2009/11/critics-and-evangelists-a-communication-starter/comment-page-1/#comment-8048 The Four Spheres Of Social Media Strategy | Social Media Explorer Wed, 18 Nov 2009 10:02:21 +0000 http://altitudebranding.com/?p=843#comment-8048 [...] Critics and Evangelists: A Communication Starter (altitudebranding.com) [...]

[...] Critics and Evangelists: A Communication Starter (altitudebranding.com) [...]

]]> By: Weekend Reader: Sunday Edition | David S. Finch http://altitudebranding.com/2009/11/critics-and-evangelists-a-communication-starter/comment-page-1/#comment-7585 Weekend Reader: Sunday Edition | David S. Finch Mon, 09 Nov 2009 00:03:30 +0000 http://altitudebranding.com/?p=843#comment-7585 [...] Critics and Evangelists: A Communication Starter : “A huge, huge barrier to adoption of social media is the Us vs. Them mentality. The notion that “they” are preventing us from implementing the social media strategy we want. Or that “they” are a bunch of time-wasters who don’t understand business value and want to upset the apple cart with unproven strategies. Provided that you have the wherewithal to bring the feuding parties to the table for a constructive discussion (and if you don’t, sorry, you’ve got no room to complain that “they” don’t “get it”), let’s talk through a few things you might want to discuss across the table. [Altitude Branding - Amber Naslund] [...]

[...] Critics and Evangelists: A Communication Starter : “A huge, huge barrier to adoption of social media is the Us vs. Them mentality. The notion that “they” are preventing us from implementing the social media strategy we want. Or that “they” are a bunch of time-wasters who don’t understand business value and want to upset the apple cart with unproven strategies. Provided that you have the wherewithal to bring the feuding parties to the table for a constructive discussion (and if you don’t, sorry, you’ve got no room to complain that “they” don’t “get it”), let’s talk through a few things you might want to discuss across the table. [Altitude Branding - Amber Naslund] [...]

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