Comments on: Failure Is Not Always Crisis

By: Common Sense «

Common Sense « — Wed, 17 Feb 2010 05:31:18 +0000

[...] Failure Is Not Always Crisis (altitudebranding.com) [...]

By: Paul L'Acosta

Paul L'Acosta — Tue, 03 Nov 2009 00:02:13 +0000

To say that social media may fail is to argue whether or not people will stop talking. The problem with every single one of us learning about this new environment is that we try so hard to come up with formulas and statistics to understand it we continue to miss the big picture: social media is all about listening. Not talking. Listening and acting. Great post Amber! –Paul

By: Suzanne Vara

Suzanne Vara — Mon, 02 Nov 2009 23:36:00 +0000

Glad someone is saying this. So many equate failure with crisis. Identifying what is failure in your social media efforts and how to correct them before running into crisis mode. Big brand failures have been brought to the forefront to show what not to do but these are on such a large scale that a small business should not compare themselves to this.

This article is great for all businesses that are not the big brands as they can identify with it and learn from it.