[...] that make sense for that part of the business. I think we’ll get there.altitudebranding.com, Hiring For Social Media: Good Moves, Nov [...]

[...] Good moves and bad moves in hiring for social media are two separate articles but worth noting the good, the bad, and the downright ugly when it comes to hiring for social media. There are many good moves that a company can make, but from what I have seen on the job boards is that many companies are keeping tight rein on social media, are unsure of what it means, and even less likely to have a solid grasp on what the role of social media director, owner, or operator means. This is new territory for many companies, whenever there is a new role; it is a very good idea to define what the role will entail. Companies often make mistakes by hiring for an ill-defined role, and in the longer run that will hurt them when it comes to social media. Social media is not traditional marketing, it is not newspaper flyers, it is not TV ads. Rather it is a way of talking to people, as people, listening to the good, the bad, and the angry. The person who is involved with social media has to understand that they are talking to people, and this can start in the job description. If a company is looking to hire a social media person for their company, then they want to look at the Good Moves and Bad Moves from Amber before ever issuing a Job Description in public. This is one thing that a company needs to define before engaging in social media. They also need to find out what their employees are already doing, which is why searching for the company in Google, what people are saying, is one of the more important parts of understanding what needs to go into the Job Description, and the social media plan that a company will be engaging in. [...]