Month: April 2016

vic
Digital Branding

Simple Tactics to Get Customers Requesting You By Name

Building brand awareness if one of the most imperative things you can do to establish a successful business. It doesn’t matter how good your products are if people don’t know they exist. Think about what a Coke, Kleenex, and Band-Aid all have in common.

None of these are physical products, rather they are brand names. Because of the highly creative ability of the marketers for these companies, their brands are known to everyone across the globe. To give you the edge over your competitors, we have compiled a short list of simple marketing tactics you can employ to grow your brand.

Referral Perks 

People like free stuff. This marketing tactic is based solely off of this fact. Use the old method of word-of-mouth to have clients spread your business name and offer them a little incentive for doing so. This referral tactic is commonly utilized in the car sales industry. For example, a customer buys a car from a salesman. The salesman tells the customer if they refer anyone straight to them, they will get $100 in return if the person buys a car. By offering a small percentage of his commission the salesman is able to successfully grow his customer base.

Car Wraps 

This is a fairly new marketing tactic that has been widely starting to catch on over the past decade. One of the reasons that many old service companies become well-known over the years is their presence of service vehicles on the road. They had the company name and number plastered on the side. Use this concept and get some car wraps. This is a great way to help your marketing efforts for businesses that don’t have service vehicles. Many companies will pay random individuals to put a wrap on their car with the company’s information.

We believe it’s best for companies to offer employee incentives for those who choose to put the company logo wrap on their vehicle. If people see your employee near their car at the grocery store or gas station, your employee is going to be more knowledgeable about your business than just a random driver.

The Freebies Approach 

This is probably one of the most well-known tactics, as it does work for everyone. Again, people love free stuff. Get hats, t-shirts, koozies, frisbees, and pens made up with your logo on them. Hand them out at local events to boost your publicity.

Social Media Contests 

This little tactic can bring you a lot of customers fast. With the push of a button, your existing customers can share your contest post with all their friends. All those friends can, in turn, share the contest post with all their friends. The cycle keeps going on and on. Social media is one of the quickest ways to get the word across. This is assuming you have something that people will want to share. This requires two different things. First, you need a contest that is simple for everyone to join. The harder it is to participate in the contest, the less likely people are going to want to participate.

Second, your contest prize has to be something people actually want. If you are just giving away a $5 off coupon, not very many people are going to feel very moved to share the post. However, if you offer a free motorcycle, you’re likely to get a ton of shares. If you don’t know how to set up these contests, you can talk to a media marketer who will likely charge you according to their inbound marketing pricing.

By using the simple tactics described above you can start to drastically increase your brand awareness. Customers will start becoming more and more familiar with who you are and what you offer.

wandera
Digital Branding

6 Benefits of Enterprise Mobility Management for Businesses

Considering the high competition in the business sector, any idea that can simplify business management should be embraced. There is no doubt that smartphones have been instrumental in the running of companies. Enterprise mobility is an upcoming trend that uses smartphones to enhance proper functioning of companies.

Enterprise mobility enables employees of a company to utilize cloud services in carrying out their work duties on their mobile devices. The platform allows employees to work from anywhere since they can access all resources comfortably. The system thus increases the company’s efficiency.

Importance of Enterprise Mobility Management (EMM)
In as much as enterprise mobility is beneficial, it poses various security risks. Enterprise mobility management systems are designed to minimize the critical challenges facing enterprise mobility thus maximizing the benefits of enterprise mobility. Here is what a business mobility management system can do for your business.

Enhancing device security
When mobile devices that are used for business mobility are lost, stolen, or are in the hands of a resentful employee, the safety of the organization is at stake. A good EMM offers a guide to dealing with such issues. An EMM system can be used alongside a viable education security policy that minimizes the risk of employees being used for sabotaging the security plan.

Minimizes cost
The use of enterprise mobility enables companies to move their data to the cloud thus saving on It infrastructure expenses. An EMM makes this process way easier by providing a centralized control system that companies can put into use.

Empowers field workers
Most companies have field workers who manage their networks outside the business premises. For instance, salespeople need to market the company’s products so as to attract clients. While in the field, workers need to communicate some information such as the challenges and breakthroughs. Enterprise mobility ensures that this information is relayed immediately. A credible EMM ensures that the platform runs efficiently.

Control over data and mobile apps
A sound EMM makes it possible for companies to manage third party apps that employees use when carrying out work related tasks. A good management system will put together customized applications that employees can use to access data. Companies can also use EMM to whitelist or blacklist app stores such as Google play. An organization may even choose to establish its enterprise-specific application stores that contain all apps needed to carry out their duties.

Boost productivity
When workers cannot be at their workplaces due to unavoidable circumstances, they cannot perform their duties, which is quite time wasting. Now that they can work remotely, there is no wastage of time. An EMM system offers flexibility to the organization’s workers by providing the required management controls.

Restricts third party app downloads
When a security policy does not work fine, employees tend to ignore it and download third party apps that have not been vetted by the IT department. A good EMM system allows the managers to implement a system that restricts the download of restricted apps.

Many organizations are going mobile, and as they do so, it is important to maintain the security of the system. That is why companies using mobile enterprise systems should consider getting a good Enterprise mobile management system. While at it, remember to go for trusted dealers such as Wandera.com.