Month: August 2016

Digital Branding

Thoughts for Growing Your Brand Online

One of the most crucial steps of building a business is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.

dollar_shave_clubThink of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.

Here are some of the strategies that successful businesses use to grow their online brand.

Heavily Researching the Target Audience

research
There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.

  • Do they need a serious and professional approach?
  • Will they respond to humor?
  • Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?

Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media

boostOne of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video.

Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.

Equally important is to spend a significant amount of time and effort in responding to any comments that your audience puts on your videos or posts on social media. This will give personal credibility to your brand that will make it stand out. Another great way to boost your social media rankings is to buy PBN links from an internet marketing such as PlacementSEO.
Create a Blog

blog reading
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!

Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.

Digital Branding

Things You Should Not Forget About Your New CRM Software

There is a magical moment that occurs when one opens their brand-new customer relationship management (CRM) software for the first time. The possibilities of what could happen spill through the minds of the beholder. While that is all good and exciting, there are things to stop and contemplate about this new program. Before you get too far ahead of yourself, take some time to sort these things out. 

Reward People for Using It

You will probably hand out information about the new CRM software to your entire staff. It is your expectation that they will use it as it is designed to be used. While you sit there excited about the possibilities, some workers may look at this as just another task laid at their desk for them to do. 

Some marketing strategists suggest that you do not forget to look at it from their perspective. To encourage engagement with this new software, consider rewarding those who adopt it into part of their daily routine. Give them the opportunity to get used to how it works, and then start to give out little rewards for using it. 

Bring It to All Aspects of The Business, Particularly Mobile

Business is not just conducted in the office from nine to five anymore. Business can be conducted anytime and anywhere with the very powerful computers that most of us carry in our pockets all the time. Remember that you can still use your salesforce.com software even when you are doing business in a mobile fashion. 

Encourage the staff to plug in numbers and information into their mobile devices when they are on the go. Doing business out in the field is something that any business looking to expand is going to need to do. CRM software can be used out there as well. 

Use the Software to Solve Problems

The CRM software that you use ought to help you solve some of the business problems that you encounter. Hopefully those problems are kept to a minimum, but at least you know that you can always use the software to help get yourself out of a tight jam. 

If you are having trouble acquiring new customers for example, you might turn to the software to see what it is that you are doing wrong. The data contained within the software can be the answer key to a lot of the issues that come up. 

Adapt to New Metrics as They Arise

Encountering a new data point or metric that is worthy of the CRM software is not uncommon at all. Business owners see things in a certain way and may realize that there is something not currently in their software that they would like to track. They should take every opportunity to do exactly that. 

The more metrics that one has in the software program the better for the most part. It is good to know as much about customers as you possibly can. It is impossible to know when a detail about a customer will come in handy.

Legal Branding

Navigating the Aftermath of an Accident

Car accidents are always stressful. Even if there is minimal damage and minimal injury, the process of successfully navigating the financial, legal and bureaucratic aftermath of any accident can be more of a burden than the incident itself.

Most people are unprepared for the potential legal and financial peril of a car accident. They don’t realize the jeopardy they may face in the event of a dispute, or a murky legal situation, or a rejected insurance claim. These are problems best solved before they happen, which is why it is vitally important drivers prepare themselves far in advance.

Here are some things to consider in the aftermath of a car accident.

Remain Silent 

Under absolutely no circumstances should you make a statement to police. Whether or not you believe you are at fault, are not at fault, or you insist someone else was the cause of the incident, you must reserve and exercise your right to remain silent. The truth is you don’t know all the details of the situation, especially in the minutes or even hours following the accident. There are myriad ways you might implicate yourself civilly or criminally by making statements against evidence you may or may not be aware exists.

The Fifth Amendment was ratified for a reason. Follow it and you will be well on your way to protecting yourself legally.

No Consent

Under no circumstances should you consent to any search of your person or property. Lock your car. Lock the trunk. Roll your windows up. If asked, decline consent. If pressed, remain silent. Absent your consent, the police need probable cause and a warrant to search your vehicle. Those are two very high bars to clear at a roadside accident scene.

The products of a search may implicate you in the same way an otherwise innocent statement might ensnare you in a legal matter you aren’t even aware of yet. If the police believe they will find evidence of a crime in your vehicle, let them convince a judge. Don’t allow invasions of your privacy otherwise.

Document Everything

Attorneys who operate sites like https://marylandaccident.com/ will tell you the ability to wave documents in the air in court will give you an important advantage over adversaries who are likely not as well prepared. It is for this reason you should take the little portable television station in your pocket out and start taking pictures of everything at the scene.

Photograph documents first. Start with driver’s licenses and insurance papers. Take pictures of every license plate at the scene, and every emergency worker and police ID. Then you can move on to the scene itself. Try to get photographs of the interiors of the other vehicles involved in the accident.

If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs. Get pictures of any surveillance cameras in the area. If there are any public facilities like bus stops, traffic lights, street lights, construction sites or similar, photograph them as well. Get pictures of the road and weather conditions.

This may seem like overdoing it, but if you can reconstruct the accident scene four months later when you’re standing in front of a judge or a jury, you will have a practically insurmountable rhetorical advantage over anyone with plans to dispute your version of events. Your attorney will be grateful

As always, you should obtain competent legal counsel before trying to navigate the legal situation surrounding your accident. A qualified attorney can be of considerable help.

Legal Branding

Protecting Legal Interests in a Birth Injury Medical Malpractice Case

Birth injury medical malpractice occurs when a baby is injured during the labor or delivery process because of the negligence of a healthcare provider. If you believe that your child has been injured due to malpractice, you needed to understand the essential elements of applicable law. You need to know what steps to take to protect the important legal rights and interests associated with the birth injury and malpractice.

Types of Birth Injuries

The legal and medical professions generally rate birth injuries on a spectrum from mild to severe. At the mild end of the range, a baby might suffer bruising during the labor and birth process. At the severe end of the spectrum, a baby might end up with permanent brain damage. The net effect of a birth injury can range from short term, mild pain to a permanent, profound impairment.

Complexity of Birth Injury Cases

Birth injury cases represent some of the most complicated legal matters. The reality is that if your child has suffered a serious birth injury, you need to engage the services of a highly skilled, experienced malpractice lawyer with a significant background in these types of cases. A parent with a child injured during the labor and birth process is wise to take a proactive stance when it comes to retaining legal representation.

The first step in hiring a capable birth injury attorney is scheduling what is known as an initial consultation. During an initial consultation, legal counsel provides an evaluation of a case, including an analysis of potential strategies designed to best protect an injured baby’s legal interests. A parent also has an opportunity to get answers to questions. As a general rule, there is no fee charged for an initial consultation with an attorney in a birth injury malpractice case.

Compensation in a Birth Injury Case

The stark reality is that justice can never be fully obtained when a baby is profoundly injured during the labor and birth process. What can be done is obtaining appropriate compensation for an injured baby. An experienced birth injury attorney fights to ensure that fair compensation is obtained in this type of case. 

The compensation sought in a birth injury case depends on the facts and circumstances surrounding the labor and birth, and the associated negligence of the healthcare providers involved. Of course, the nature and extent of a baby’s injuries are also integral in determining what is fair and appropriate compensation for a birth injury case. 

With that said, there are certain types of injuries, damages, and losses that a skilled malpractice lawyer seeks on behalf of a client in a birth injury case. These include compensation for medical bills and expenses. In many birth injury cases, the injured individual will face a lifetime of expensive medical care and treatment. 

Other injuries, damages, and losses for which compensation is sought in a birth injury case includes such things as pain and suffering, mental anguish and emotional distress, lost opportunities, and lost income.