Month: March 2017

Local Branding

Modern Transit Solutions Can Help Establish Your Brand

The Costs Of Air Travel

You don’t have to own a server array to compete with “the big dogs”, as the saying goes. Using cloud computing solutions, you can do many of the same things they do internally for a fraction of the cost. This allows you to compete, increasing profitability, scaling outward, and eventually being able to source internally.

Today, borders are being eroded and distances consumed by the ability of technology to overcome. You’ve heard phrases like “the world is a global village”, and “it’s a small world after all!”. These sentiments are on the increase, and relatively native to modern times.

Before Columbus found the “east Indies”, as he called them, it’s doubtful you’d hear the sentiment “it’s a small world after all”. That is a consequence of developing social and technological development with time. Today, it’s gotten to the point where business executives in America may regularly go to places as far afield as Japan.

Your small business will be expected by many prospective clients to be continuously available, twenty-four hours a day, seven days a week. Additionally, it will be expected that you have transit capabilities. There are many situations where potential clients may be interested in working with you, but will want to meet with a representative personally.

If you only have to make such transits an 11% part of your annual calendar, that’s going to come to between forty and forty-one flights. Should an average flight cost $500 directly, and in total $1200 indirectly (because of the employee time involved), you’re looking at between $24,000 and $48,000 a year on flight expenses.

Solutions

Since many small businesses have to travel regularly in order to become established, playing coastal ping-pong between Los Angeles and New York (not to mention the occasional furlough in Denver), sometimes securing private flight options ends up saving them money.

In America today there are about 211,000 private pilots. That’s not a large number, considering America has 320+ million people currently. What it means, though, is that there is an existing industry in private aircraft, private aircraft parts, and the facilitation of solutions beyond the commercial sector.

You might even say that the industry is ideally sized right now. There’s a lot of room for expansion and innovation. While regulations exist, they haven’t hit that corporate juggernaut level known to be profitably hazardous in the long run.

travel

With these things in mind, for those who’ve crunched the numbers and found private flight is recommendable, there are a few pointers worth taking into consideration. One, you’ll have to do all your own upgrades and maintenance. Two, you’re going to want a solution that can be sourced anywhere; sometimes private airstrips are remote.

A third thing to consider is that you’ll want to source the best possible components for your aircraft, like those developed by aircraft engineers at Lycoming.

One of the reasons AeroInStock.com offers Lycoming carburetor solutions is because of their pedigree; according to Aero’s site: “…carburetors manufactured by Marvel-Schebler Aircraft Carburetors LLC continue with the implementation of modern manufacturing practices and engineered product improvements to ensure delivery of outstanding carbureted fuel controls.”

Protecting Your Investment

Finding known solutions in parts supply for your private aircraft represents an investment in the plane’s future, and potentially a cost-saving endeavor for your small business. When you can reach more diverse clients more quickly, you have a greater chance of establishing a strong brand whose influence isn’t limited to local clients.

The world is a global village continuing to expand, intermingle, and conduct business. If you can establish your brand with such a mindset, you have a good chance of maintaining it for years to come.

Social Media Impacts Your Company's Brand
Digital Branding

Social Media Impacts Your Company’s Brand

I’m happy to welcome aboard Social Drive as this week’s guest contributorSocial Drive is a boutique digital marketing and online advertising firm located in Boston. They help local and medium-sized businesses to create a lean online presence, improve branding with custom content and strategy, and better measure marketing efforts. You can reach the team at Social Drive here.

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Nowadays, it’s incredibly common for people to check out an organization’s Facebook page before buying its product or service. As we know, first impressions are crucial even on the web!

As we know, the first impressions are crucial even on the web!

The messages an organization frames on social media can receive heavy traffic so they must accurately portray it.

Branding in the Age of Social Media

Facebook has become a mecca for updating where you are and what you are doing there.

You might discover a new restaurant when your friends tag themselves there for a romantic dinner. You may learn of a new place for your kids to play when a fellow mom posts pictures of her kids having fun there. Now more than ever, we have access to information on organizations.

You might discover a new restaurant when your friends tag themselves there for a romantic dinner. You may learn of a new place for your kids to play when a fellow mom posts pictures of her kids having fun there. Now more than ever, we have access to information on organizations.

Now more than ever, we have access to information on organizations.

We want to go to a company’s Facebook page to find out more about it. We can read reviews, see images, and find links to its website.There is this increased desire to share our experiences, good or bad, with each other. People can get passionate about their like or dislike for a brand. With the help of social media, people can share those strong feelings. An online review and rating can make or break a person’s decision about a brand.

There is this increased desire to share our experiences, good or bad, with each other. People can get passionate about their like or dislike for a brand. With the help of social media, people can share those strong feelings. An online review and rating can make or break a person’s decision about a brand.

An online review and rating can make or break a person’s decision about a brand.

So does this make branding easier or harder?

The answer is not so simple. The ability to build brand awareness may be more achievable. However, it is challenging and time-consuming to maintain relationships with the public. Studies done by the

However, it is challenging and time-consuming to maintain relationships with the public.

Studies done by the Pew Research Center say that 69% of Americans use social media.  These numbers continue to climb.

According to a survey by Cone Communications93% of those people expect companies to have a social media presence. 

This doesn’t just mean Facebook. It includes all of the main social mediums, Twitter, Snapchat, Instagram, and LinkedIn.

It’s not as simple as having a social media presence.

The goal is to use each form of social media in the best ways to frame effective messages that reach consumers.

There is a science behind when and what to post. It’s usually connected to an overall larger communication plan that is carefully crafted based on research.

Social media also provides an opportunity to connect with the public in a personal way and respond to customer complaints.

This is why it is crucial for an organization to have a social media expert on its PR team to represent the brand.

Digital Branding

Creative Business Gadgets Anyone Can Easily Use

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In the world of technology, there seem to be new gadgets coming out every single day. While some of these may make you scratch your head in wonder of who would use such a thing, others can be the newest gadget that can improve your business’s efficiency drastically. Below we have put together a list of the business gadgets you should take a closer look at for your business.

Pocket Printer 

If you find yourself meeting with clients in their place of business or out at a restaurant, you may not have convenient access to a printer. If you didn’t print off the right documents before you left or your terms with the client changed, you risk losing the deal if you don’t have a copy for them to sign at that moment.

With a pocket printer and some clean sheets of paper, you can print out your documents in minutes. These handy cordless devices are small enough to hold in your hand but powerful enough to last for up to an hour of printing.

The printer strategically works itself across the flat sheet of paper on a table, printing the document as it goes. This can be used with wi-fi from your phone or laptop. You never have to be without a printer again.

Flapit Counter 

If you have a large growing community of Facebook, Twitter, or Youtube followers, why not let your customers know. This flip counter can sit conveniently on the front desk of your office. It connects via wi-fi to real-time data about your statistics.

This counter can be a great incentive to get new customers to like or follow your social media profiles, while they are in your office. When your customers see they can make the counter flip, they will be sure to tell everyone they know. That might get you a few extra flips of the counter.

This product is great for employee motivation. Every time the counter flips, a new person is giving your business a thumbs up. Tell me that isn’t real-time motivation.

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IRobot Ava 500

If you have a large business with multiple locations, then this gadget is for you. This is a computer screen podium on wheels. This invention allows you to connect with employees in real-time.

This device can be operated from any computer as long as you have the credentials. Simply use your IRobto Ava 500 to stroll up and down the halls of your other locations to talk to your employees. This is almost equivalent to checking in with your employees in person.

Equil SmartPen 2 

This has got to be one of the best innovations in the recent years. The Equil SmartPen 2 writes like a regular ballpoint pen on paper, however it has a real-time recorder that syncs whatever you are writing to your tablet. How’s that for innovation?

No longer do you need to spend time manually transferring your notes to the screen. You don’t have to worry about smudging the screen of your tablet or trying to type with those small keys. Simply write your notes out like you normally would on a notepad and let the Equil SmartPen 2 do all the hard work for you.

Video Handheld Gimbal 

Uploading new videos to your Youtube channel is a must to keep subscribers interested in your business. With the GoPro handheld gimbal, you can make all your videos smooth and professional. There’s nothing worse than a video that is poorly recorded. Don’t make that mistake with your customers. This easy to use gimbal can make all the difference in your video production.

Local Branding

15 Tips for Keeping Your Wedding on Budget

We already know that choosing bridesmaid dresses from Azazie is one great way to stick to even the tightest of wedding budgets. We asked wedding pros for their top suggestions for keeping costs in line, and they gave us 14 great tips!

Don’t Skimp on Photography

1. If you hire an amazing photographer he/she will be able to capture everything to look like you spent a lot of money even if you didn’t! Aaron Huniu, Aaron Huniu Photography

wedding-photography

2. It’s easy to go over budget on the photography. Try to barter. If you have a service the photographer might like ask them if they are willing to do a trade. Caroline Ross, Caroline Photography

Research Your Vendors

3. Wedding services can significantly increase the cost of your overall wedding budget. Do your research, you will find the perfect vendor that will compliment your special day and most importantly stay within your budget. Karissa Petrellese, NJ Wedding Pro

Discuss Your Priorities

4. When you’re really struggling to get your wedding spending on track, prioritize what truly makes the two of you happy. By saving, you’ll look back on your wedding day and remember how perfect it was. Justin Miners, Destination Wedding Directory

5. “Use your wedding as an opportunity to bring family & friends together. Sit around the table and do DIY projects together. Prioritize items on your checklist and stay on top of your budget. Ash Metry, Inspired Bride

 

Be Creative and Try DIY

6. Be creative when it comes to centerpieces: use an array of artfully mismatched cake stands to display dessert in lieu of expensive floral arrangements? Jutta Lammerts, Wedding Woof

7. DIY your Seating Chart! There are so many easy options that will add a personal touch, let you contribute something to the decor, and are simple enough for anyone to do, even if they have no craft skills. Amy June, Amy June Weddings and Events

8. Save money on your flowers by DIYing your centerpieces! Check out whether there are any flower markets near you, and willing wedding party members, and the morning of your wedding you can have a fun flower arranging party! Tracy Osborn, WeddingLovely

wedding-diy

Understand Your Budget

9. Set a range of amount instead of a solid amount. This will give clients room for flexibility as well as negotiation. Also, be realistic. If your number of guests goes up, know that your budget goes up as well.” Jo Ann, Apropos Creations

10. Couples need to know the big picture of how much money they have to spend so I can recommend vendors that will fit into their budget as well as their personality and style. Tracie Morris, You’re The Bride

11. Some of the smaller things that we forget to budget for could end up potentially costing a sizable amount – that is where you can stray from your initial expectations. Annie Cording, Wedding Ideas

Make Great Choices

12. Be sure to have your gown cleaned promptly after the wedding. The sooner it is cleaned, the better the chances for removing all stains and soil. Wait too long and you will pay extra for the special care required to remove set-in stains. Sally Lorensen Conant, Ph.D., Wedding Gown Specialists

weddings

13. Hiring a day of wedding day coordinator is seriously one of the best investments you can make for your big day. Not only can they help keep you on track budget-wise and save some serious dough by providing ideas on how to cut cost on items like flowers and decor.. they also help you keep your sanity while planning your big day!
Hosting an open bar at your wedding is a huge expense. Cut cost by offering beer and wine plus one or two “signature wedding cocktails” in lieu of a full bar. Carla Friday, Details Made Simple

14. Open bar seems like a good idea until you rack an almost $1,000 bill. Have a cut off time for the bar. This will help lower your cost on alcohol. Autumn Mae M, City Girl Desert Doll

15. Couples who have a positive attitude and seek professional and relevant advice have a better wedding planning experience. Camille Abbott, Ceremonies by Camille

SEO Directory Submissions
Digital Branding

SEO Directory Submissions – The Right Way To Do It

This week’s guest post comes from an SEO veteran, Brent Broadnax. He is the founder of a leading digital marketing agency in Philadelphia and New Jersey – Nerdbox. Listen to his advice and improve your SEO strategy right away!

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So you’ve got your WordPress site up, running, and on-brand, you’ve jam packed it with content, and you’re proud of the direction it’s taken. What’s the next step?

How can you capitalize and market it effectively, driving up more than regular traffic? An excellent resource to take advantage of is blog directories, a website that a database full of different blogs, WordPress sites, business sites, and more. These directories not only create SEO friendly backlinks, but the opportunity they provide for increased traffic and marketing opportunities are also only limited by the databases you submit to.

How does a blog directory work?

Well, simply, it’s a giant, searchable database of user submitted sites sorted by category and subcategory. When planning on submitting yourself to directories, it’s important to come prepared.

Before starting, spend some time making a centralized file containing all the information you plan on submitting for easy reference. Start with the basics, like URL, RSS feed link, social links, contact emails. This is when it comes to a point when you can get creative. Create a short tagline. Could be a slogan or a quote, or a short description. Choose your main category, then a few rough ideas for subcategories.

Some sites have different or expanded options for subcategories, so it’s important to explore and make some flexible options. That’s the bulk of what you’ll need from this point forward, although some directories will ask for more links, more information, or other small details you can fill in on a case by case basis.

Now you’re ready to submit all of that to directories, which can be a daunting task. Which directories are safe? Which are trusted? Which will serve my best interests? It’s difficult to dive right in, but these two resources will serve you well for jumping off points:

Searching through the directory list, and looking over the directories listed will give you a good view into what certain directories expect, how the handle submissions, and what the directory can offer your site.

As long as it’s a valid, trusted directory, there’s no such thing as putting yourself on too many directories, though you should prioritize more heavily used, better-reviewed ones and keep your submission there up to date. Maintaining a list, even just a link, to the directories you’ve submitted to is also a very good idea, just for your records, and since duplicate entries aren’t a good thing.

How does it affect your site?

Well, firstly, it creates a nice, friendly catalog of backlinks to your site, which is paramount in keeping up a good SEO ranking. Secondly, more active directories will have users, marketers and all sorts of opportunities browsing them looking for blogs that fit their needs, which could be anything from paid reviews or ads, to cross promotion.

These kinds of opportunities usually only manifest from the larger, more travelled directories, which you should be submitting to first. All in all, it’s an important step for any blog to take in the fast paced world of online marketing, and one that should be taken with care.

The Evergreen Academy has made a very interesting guide on How to do SEO that features 40+ helpful training videos teaching you precisely how to save thousands of dollars and have new customers finding your business everyday.

Legal Branding

Why It’s Important to Buy into Complete Auto Insurance, and How It Pays Off

Ask any car accident attorney and he’ll tell you that a full coverage auto-insurance is something you should have. Aside from protecting you from all sorts of accident, there are also several benefits that you can enjoy. Indeed, a full coverage auto-insurance pays off in the long run, and here’s why.

1. It Protects Your Assets
The good thing about a full coverage auto insurance is that it’s not only limited to your vehicle, but it also protects your home, investments, and bank accounts in case you have been seriously injured. With a minimum coverage, there’s a great risk that you’ll be losing everything you have worked for just because of an accident. On the other hand, the right amount of liability coverage on your auto insurance policy means your medical bills and damages would be shouldered.

2. Peace of Mind
With a full auto insurance coverage, you’ll have the peace of mind that nothing bad would happen to you after a car accident. Everything is well protected, and you’ll have the assurance that you’ll be able to take care of your family in the future even if you have become seriously injured.

3. It Shoulders Repairs due to Collisions
One of the most confusing things in auto-insurance coverage is the “collision damaged because of a collision, the auto insurance company won’t shoulder the cost of repair. In rural areas, deer strikes happen often, and a full auto-insurance coverage is the most practical route instead of getting another insurance policy for collision coverage. A company that provides incredible auto repair in Spokane, Washington is Tunetech. An excellent company to bring your repairs to.

4. It Pays Weather Damage
Weather damages are unpredictable. You’ll never know when a golf ball-sized hail would hit your car and leave dents all over it. A full auto insurance coverage will come in very handy in situations like this. It will pay to cover the costs of repairs for scenarios like this. That means you’ll have the peace of mind that your car is secure even during bad weather.

5. Car Rental Services Are Also Available
A lot of insurance companies offer a complementary rental car if it’ll take more than 24 hours to have your car fixed. That’s if you have a full auto insurance coverage. This can be very beneficial, especially if you must go to work or drive your kids to school. There’s no need to pay out of your pocket for transportation while waiting for your car to get fixed. If you only have liability insurance, you won’t be able to enjoy this privilege as you’ll be required to pay a certain fee.

6. Benefits Up Front
Most insurance companies with full coverage policy pay up front for the repairs that should be done. They usually send the payment directly to the repair shop and you don’t have to worry about anything at all.

Overall, having a full auto insurance coverage is the most responsible decision you’ll ever make. A lot of people only carry the minimum coverage, and so, once they get involved in an accident, not only are they suffering physically but financially as well.