Month: April 2017

Productivity tips
Digital Branding

7 Tips for Staying Focused From Very Busy Bloggers

Lately, it seems that no matter how hard you try, something is always vying for your attention. Whether it’s an angry boss breathing down your neck, the PTA expecting you to volunteer at the next bake sale, or your spouse demanding more personal time and attention, your responsibilities never seem to end.

If your goal is to become a successful blogger and/or Internet entrepreneur someday, you’ll need to discover the best ways to achieve work/life balance. And even more important, you need to learn how to focus.

Without focus, you’ll experience many lonely and difficult nights staring at a blank computer screen. Instead of making progress, you’ll find yourself daydreaming about everything you should have accomplished during the day but didn’t because of a lack of focus.

As you can imagine, the above scenario has destroyed many entrepreneurial dreams in the past, but you do not need to fall victim to the lack of focus any longer.

To help you better navigate these rough waters, we’ll share seven powerful quotes from some very busy bloggers. They’ll help you stay on the path of focused attention that leads to Internet business success.

Our Favorite Tips For Staying Focused

1. At the start of each week, use Google Calendar and plan your week out, using only those activities that will help you reach your goals. Put down the most important tasks first in case you run out of time later in the week so you can catch up if need be.

Turn your tech off several hours before bed. Too often sleep is ignored and there are countless studies that you perform at a higher level when you’re well rested.

2. The best decision I ever made in learning to surf on top of my work-flow, instead of always feeling like I was in an uphill struggle with no light at the end of the tunnel, was mastering the self-management methodology in David Allen’s book, Getting Things Done. Your mind is always perfectly focused; its never not focused unless you’re asleep or dead. You have to be strategic about what you allow your mind to focus on by proactively setting up your environment and reminder systems (aka ‘Todo lists’) so that your mind can only focus on what’s important”

3. I have set 5 mandatory rules to my own blogging routine after I felt like losing myself within the overwhelming chaos of a blogger’s life. Writing, publishing, sharing and engaging on social media platforms became rather a full-time job than a hobby, and that did just not feel right at all. With time you become a lot more organized and these 5 simple rules help me to stay motivated and productive:

1) No blogging at the weekend anymore!
2) No tv running in the background while writing!
3) Get up and take short breaks!
4) Probably the most important point for me is, that I have learned to say ‘NO’.
5) Last but not least, probably the best tip on increasing productivity: Love what you’re doing!

4. We’ve found that using a CRM like Buildertrend for home remodeling has allowed us to track our increase in sales and construction jobs. The software allows our office to be synced with anyone out in the field in real time on any device and has allowed our project managers to comfortable double their workload. The increase in productivity amongst our project managers has led to a decrease in hiring additional labor, which ultimately means our margins have increased year over year.

5. Take a Break – Giving yourself a break for a minute or two will certainly help you focus more. Stand up or just close your eyes and do a short breathing exercise and you’re golden. If time permits, take at least 20-25 mins break. You’ll be surprised!

6. Spend an hour before the start of every week to identify goals and plan tasks accordingly. Once you have each task written down, sort them by their ability to get you closer to your goals, whether you’re trying to drive more traffic, shares, income, etc. This guarantees your week to be truly productive and maximizes the time you’re spending working on your site.

7. I am traveling most of the time which is why I am always looking for ways on how to be more productive. I found out that planning my day ahead of time and doing the MIT (most important tasks) earlier in the day really spikes up my productivity. It also gives me more time to explore the places I visit. So before I go to sleep, I write down everything I need to do on the next day and prioritize tasks.”

BONUS: There’s always this innate desire to be better at what we do. Hence, we always feel the need to increase our productivity to attain success. You’ll agree that healthy workers are very much productive and happy while on the job. Quite a lot of studies have shown that employees in better overall health exhibit high performance and efficiency levels, this has resulted in an increased attention and focus from companies on corporate wellness programs. That said – yes, of course, it is possible to fit a healthy lifestyle into a busy schedule.

Conclusion

All in all, today’s busiest bloggers face the same challenges as your average Joe and Jane. But they’ve come up with a few critical, strategic techniques that allow them to achieve enough focused attention to increase their productivity levels.

By implementing the strategy shared today by some of the most successful bloggers online, you’ll create a framework that will allow you to reach seemingly unattainable productivity goals sooner rather than later.

And when all’s said and done, you’ll feel much better about yourself, your situation, and your ability to achieve lasting success online. So please take the time to learn these strategies and begin using them in your online business as soon as possible.

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Digital Branding

How to Magnify Your Brand Using Paid Search Advertising

AJ Schott is a partner at the G3 Group Agency and my delightful guest for this week. Based in Baltimore, Maryland the G3 Group is his Digital Marketing Company that focuses on helping clients with Internet marketing, conversion optimizat, on and web design. They provide strategy, design, implementation and execution of digital marketing campaigns that generate leads, sales and engagement. For more information, visit www.g3group.com.

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Many people think PPC advertising is a waste for branding since you already appear at the top of the organic results. But, the fact is, exposing your brand name in multiple positions on the search engine results pages (SERPs) is the best way to magnify your branding efforts. And, it is the only way to guarantee you appear in the top position.

Take Control of your Message

One of the pitfalls of relying on organic search is that you cannot completely control what displays for your brand. You can target specific keywords through SEO, but depending on how the SERPs display your listing, this may or may not fairly represent your brand message.

As you can see in the picture, McCormick dominates the SERPs for their brand name. Even though they have the first organic listing, the message is about their menu Ideas instead of their branded products (spices). How did they solve the problem? They display a paid listing complete with sitelinks, ratings and a direct message about the branded products.

Three not so obvious reasons to bid on your brand name

  1. Your brand name keywords (and brand + product) will provide more ROAS since the cost per click is usually much less than non-branded keywords
  2. Studies have shown that PPC traffic often converts 4X higher than organic because you are in total control of the ad message and the landing page
  3. If you struggle to raise your quality scores, running a brand campaign (which will likely have an excellent CTR and quality score) will help boost your overall account quality score

The best reason to bid on your own brand terms

Keeping your competitors from buying that top spot should certainly be number one on your list, but, what do you do if they are already impeaching on your branded keywords? As per Google’s rules, advertisers can bid on competitor trademarks as long as they don’t use the competitor trademark in the ad copy itself.

Outbidding them is a good recourse. In any given auction for paid search, actual CPC is often less than max. CPC. The most you will pay (actual cost) is one cent more than the advertiser directly below you. Regardless of your actual bid amount; if the advertiser directly below you bids $1.00; you’ll only pay $1.01 to outrank him. This is assuming everything else (ad quality score, landing page, etc.) is equal.

Your quality score for branded terms is almost always going to be much higher than your competitor. This means they will pay more for the branded keyword bid than you will. You can use this to your advantage by raising your branded keyword bids to an extra high level – making it extremely expensive for your competition to ever outrank you in the auction.

pexels-photo-292627-min
Digital Branding

How Attitude Branding Helps Our Business

This week I am thrilled to host Tammy Durden from Tammy’s Office Solutions. She’s one of industry’s giants that loves to share her know-how, and I expect her to come by more often in the future. For her first appeareance she decided to let us pick her brain about Attitude Branding (I’m sure the pun is intended!)

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Branding is all about perception.  How a person views a product or service.  It is about a person’s perception as (1) it relates to how we represent our brand to the world around us, as well as, (2) how the consumer or client sees or even feels about our brand.   Attitude Branding is using perception to its full advantage. 

What is Attitude Branding?

According to Marketinghuddle.com, ‘Attitude branding involves marketing a larger feeling that’s associated in the minds of your customers about your business.’

Consumer Psychology describes it this way: “Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object–within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object.”

In other words, Attitude Branding is about evoking emotions and feelings.  It has everything to do with how the consumer ‘feels’ about our brand.  How do they perceive our product/service in relation to their self-worth, identity, or even who they may want to be or who they desire to be perceived as being? It goes without saying, that marketing our brands have come a long way as Attitude Branding is common place with many of today’s top companies. 

From a Company Point of View:

As we consider this from a company’s point of view, on a smaller scale, we may think we are representing ourselves, our products and/or services to be represented in one particular way, but if the consumer does not pick up on the ‘feeling’ you are trying to put off or represent, they will not connect well with your brand.  If, however, we use attitude branding for our product(s) and service(s), making them appealing, yet evoke emotions it will cause the client to connect with our brand.  This is indeed the sweet spot of branding.    If we can achieve attitude branding successfully with prospective clients, then we have truly unveiled the golden ticket to sales.                                                                                                                                                                                                                                                                     

All businesses have tried to figure out the best way to brand our product or service, including, how it will make the purchaser feel about something.  We need or even want to have a connection to the product or services prior to buying.  For instance, if we purchase an Apple (Mac) Computer, most, unlike myself who needs one to be in sync with clients, it is probably because it has come to represent technology, trendy and on the verge of cutting edge to us.  After all, who doesn’t feel a little smarter, even more techie, when they have purchased an Apple product?  Yes, it may be a good product, however, millions and millions have purchased because it makes them feel or sense something more personal about themselves or even their own business.  Simply using an Apple does not make you smarter, however, the perception of the brand is that it does make us smarter, more techie and trendy.

The Consumer’s Perception

Often consumers do not even recognize what they feel toward a brand.  They assume they are purchasing because of the name of the brand and what it represents or because they think it is best product; not based on a feeling.  How many of us would admit to making that last-minute splurge, not because we researched or knew it to be a great product, but because it just made us feel ______ (insert self-confident, beautiful, powerful, on and on).  Purchasers may not even know anything about the company, but only that the product appealed to them. Some will not even know why it appealed to them.

Attitude branding is all about looking at our product or service from the consumer’s point of view.  Even more than this, it actually ties into the purchaser’s perceptions and feelings about themselves.  Which can, believe it or not, have nothing at all to do with the product or service itself. 

Applying Attitude Branding

For those of us who have spent years working on our brand development, tweaking colors, logos and even the tag lines, this can be a little unnerving, to say the least.  Remember it does not matter if the product or service really gives the buyer a better self-worth, lifestyle or other identities.  It is just that it makes the consumer feel they have a better lifestyle or identity by purchasing from you.  So how can we make sure that our brand is not only saying the right thing but also and even more importantly, evoking the right emotion to that will cause ‘lookers’ to become ‘buyers’?

As we try to use attitude branding with our own products and services, we have to realize what the buyer wants or needs to feel about themselves when purchasing with our company.  How can we, as entrepreneurs use the attitude branding in developing our own brand?

A few steps may help you achieve attitude branding with your product or service.

  1. Be sure you associate the branding of the product or service with the desired lifestyle.  If we can brand our product/service with a luxury lifestyle, for instance, it goes to reason, that an increase in desire for that brand’s products and/or services would most likely result in the consumers who want to feel they are living this lifestyle.  Make sure that as we put forward our brand images, logos, and other brand identities, that it also represents a very desired feeling.
  2. Tie in our branding with the feeling and freedom of self-expression.  This is important, as we do not want to seem we are brainwashing anyone, of course, yet, also give the buyer of our brand a feeling of being able to express themselves by using our product and/or services.
  3. We need to develop the brand and even market our business to include words that help the buyer feel some emotion. 

If we can establish attitude branding for our business in a way that helps our clients feel great when buying with us, they will return time and again.

Enhance branding with Instagram
Digital Branding

Enhance Your Branding Process Through Instagram

When you are involved in the branding process through social media platforms, you must keep a track on the growth of your likes and followers. Social media can play a great role in enabling smaller brands to reach a large audience by having a great online presence. Let us discuss some effective ways to improve your branding process using Instagram marketing.

Stress visuals

Focus On Visuals:

When you are working on Instagram, you must focus on the visuals. You must remember the key rules like:

  •  Try to use the same filters every time
  •  Make sure you to select quality visuals which are consistent in nature
  •  Stick to a color theme and use it whenever possible
  •  Never overload your images with text

Use hashtags

Include Hashtags:

Not only effective for Twitter, hashtags are useful for Instagram also. Though you can add a maximum of 30 hashtags in a post, you must try to limit it to no more than 10. This will help to prevent overcrowding ion the post. Try inserting 5 to 10 hashtags in each post and keep tracking your Instagram followers.

Provide A Professional Touch:

Try hiring a professional to maintain your Instagram account. He will post the images in a more creative manner and will help in gaining your followers. If you already have a marketing department in your company, you can outsource photographers who can look after your visual assets. The professional images can be used in blogs, websites, and definitely in the social media platforms.

Promote good causes

Involve Yourself In A Good Cause:

You must take a responsibility to make your world a better place for living. You can connect with the like-minded individuals using influencer outreach strategies for good causes. If you are selling a product which is eco-friendly in nature, you should never forget to mention it. You can associate with the nonprofit organizations. For expanding your reach, you can give away a part of your profits as donation to those organizations. This noble move will surely boost up the branding activities.

Repost And Promote Others:

If you want to be promoted by others, you must put efforts in promoting their post by reposts and shares. You can partner with the brands which have similar numbers of likes or followers like you. You can ask them to include a call to action which will follow your account. You can come to a mutual benefit situation when you repost the posts of others in return for their sharing yours.

Encourage followersEngage:

You are required to be interactive as well as social if you are maintaining a social media account. Make sure that you are engaging with your current followers and are putting efforts to make new followers.

The social media tools are not only used for scheduling the campaigns. With the help of the analytics, you can measure your success and can regularly keep a track of the number of your followers. You can refine your Instagram strategies for improving the clicks and the engagement for your brand.

This information was shared by guest blogger Ginger Domain of Mumbai, an Indian Digital Marketing Company, which has gathered a professional group of young, talented, and highly skilled individuals who provide remarkable website design, web and mobile app development, and of internet marketing. We take pride in helping our clients strategize, design, implement, and manage innovative digital marketing campaigns that generate leads and sales. Not only do we execute, we educate our clients throughout every step of the engagement. For more information, visit https://instamacro.com/