Month: August 2017

Local Branding

Setting Up an Urban Office Space

Many people find an urban space ideal for their business. Large urban office spaces are a great way to be in the center of the action. Company owners can easily get use such spaces to find a great employee pool. They can also use such spaces in order help them interact with other companies. Many shoppers look for a specific area that is known to specialize in a specific item when they are shopping. For example, a certain area of a city may be known for the production of fine textiles while another is known as a great place to get Chinese food. A company owner may realize they wish to do in business in that area in order to help attract shoppers who are interested in a given product or service find them directly. 

Locating Office Space 

Locating office space in a central city district can be tricky. This is why many business owners take their time and explore their options. A given location in large city such as Brisbane may have some of the required elements but not others. A given location may be near the waterfront but a little further away from bus lines. Another location may be less costly but is also might on the city outskirts rather than in the city center. Each business owner needs to think about what will work for them best as they set up the urban office space they want. 

Keeping it Running 

After choosing a space, it is important to make the best use of it. This means making sure it is kept clean. A company such as Urban Clean can help make sure that all dirt is removed. Larger cities may have serious problems with pollution. Problems can also develop when the weather changes. Even light rain may bring in lots of dirt particles as clients and employees walk inside the space. Long periods of intense summer heat can also cause problems as people come in the space with sunscreen and other measures to help protect them. It’s important to leave all of the dirt outside the office space and make it welcome retreat from the elements. A cleanly kept professional space that is centrally located is one that will help any business owner gain the toehold they need to get their business off on the right foot in their chosen industry. 

Working With Clients 

A good location that is properly set up from the first can make it ultimately easier to work directly with clients. When the business owner has the right space and has it organized well, they are likely to bring in new clients from the very first. All details of the space must be in their proper space. This means that the office has the right furniture and all storage space necessary to begin the venture. A well set up office in the right location in a booming central city is a great way to begin a business.

Local Branding

Checklist Items to Take Care of Before Moving into Your New Home

You’ve been pre-approved for a new mortgage, you’ve shopped for your dream home, and your offer was accepted. You’re about to close on your new home, and you could not be more excited. You’re currently making list after list of all that requires your attention, and it’s only getting longer with each passing day. Packing, tracking down movers, scheduling painters and other contractors if needed, and so much more goes onto that growing list each day, and you’ve forgotten about air purification until now. It’s imperative you do so, but so are the other items on this list of things to do before you move into your new home.

Hire Pest Control

Whether your house was empty sitting on the market for months or occupied by a lovely family in need of a new home, you’ll want to call for pest control services. It’s the only way you can be confident the bugs, pests, and other unwanted creatures that created a home in your home are handled immediately. Call now to schedule an appointment prior to moving in. It’s easier to have them come in an spray for unwanted bugs prior to moving all your belongings into the house.

Change the Locks

Now that the house is officially yours, it’s time to change the locks. You have no idea how many people have the key to your front door, so now is a good time to ensure you’re in control of that. Change all the locks in the house to be sure no one is able to let themselves in a whim. You want to at least make them work for it if they’re planning on engaging in criminal activity in your new home. That, of course, is just realtor humor.

Change the Alarm Codes

You’ll need the old codes from the previous owners, and you’ll want to change those immediately. The worst thing you can do other than allowing strangers to use their keys to walk into your home is allowing them to walk in and turn the alarm off on their own. You should make sure all codes, including the one that opens the garage, are changed the moment you move in your new home. This is your home now, and it needs to reflect that when you set the alarm.

Clean Up

Now that you own this house, hire a cleaning company to come in and make it your own. The prior owners were probably very clean people, but you want a deep clean to get their hair out of the carpets and their germs off your new toilets. A professional cleaning company can take your house from clean to spotless before you move in and call it your own.

Now is the time to check on all the things you must do before you move into your new home, and we can help you do that with this list of to-dos. It’s not always fun to add to the list, but it’s always enjoyable to cross things off the list with a sense of accomplishment.

Workplace branding pays off
Local Branding

The Importance of Workplace Branding

Workplace branding or office branding is an important yet underrated element of running a business. Basically, office branding is all about shaping the dynamics, infrastructure, and décor of an office so that it reflects the theme and values of the respective company.

Workplace branding is much more than covering your office in a certain colour or displaying the company logo everywhere. The process is all about creatively designing the office and taking every aspect that can influence the productivity into consideration.

Effective workplace branding changes the entire working environment and can have an impact on employees’ performance, beyond your expectations.

The importance of workplace branding of workplace branding

The Importance of Workplace Branding

Workplace branding is quite important for organizations operating at any operational scale. Here’s how it influences a company.

Boosts Employee Motivation and Productivity

Workplace branding can have a massive impact on employees. A working environment that is not only comfortable but also aesthetically pleasing will be conducive to a more motivated and. therefore. more productive workforce. Simple gestures like providing ergonomic furniture can show employees how important and valued they are, so it’s important when rebranding your office space you take into account the comfortability of the staff and even ask their opinions on the design.

A relaxed environment and a comfortable working experience enhance a worker’s productivity, creativity, and presence of mind. They’ll put in more effort into completing a task, resulting in greater productivity.

Encourages Loyalty in Employees

Workplace branding reinstates a strong sense of pride in the company. It makes the employees feel proud to be part of an organization that is forward thinking and impressively presented. Subsequently, it encourages loyalty towards the company. Employees will start working with more dedication and rigour due to an increased sense of ownership.

As a result, employee turnover decreases. The organization is able to retain their best employees and avoid spending on subsequent recruitment needs. This saving can be invested straight back into the business and into staff development to reward such loyalty.

Attracts More Clients

Effective workplace branding is also important from a potential client’s point of view. An office branded with the company’s culture, brand value, and theme leaves a massive positive impression on a potential client. It amplifies the company’s ethos, and when done well, an office branding that displays prestige and professionalism will entice more potential clients to do business with you.

More clients mean more business, so subsequently, workplace branding can be a good investment after all.

Standardize workplace branding into your office

How to Incorporate Branding into your Office

Obviously, workplace branding doesn’t necessarily mean that you’ll have to paint everything in the company’s theme colour. The scope of workplace branding is greater than that.

Initially, you can cover doors, fixtures, and some other pieces in the company’s theme colour. Dependent on the nature of your business you can incorporate quirky, show stopping pieces of furniture, games equipment, impressive lighting, and revolutionary electronics.

Next, you can get the company logo printed on places such as glass, the façade of the building, doors, etc. so clients know where to find you. Keeping your hopes of branding your space in mind when you’re renting a workspace in Shoreditch or its vicinity, an office that can be transformed for workplace branding should be your choice, instead of those where you aren’t really allowed to tweak the décor arrangement.

Toot your corporate horn with workplace branding

Toot Your Corporate Horn

Moving to the more important stuff, highlighting the company’s achievements through award displays, press release posters, or product displays in the building is a great example of workplace branding. You can highlight the achievements and success of the company throughout the business centre whilst also displaying areas of perceived growth and aspiration. World maps showing locations where your business currently trades and highlighting locations of interest are great examples of this.

Apart from showing clients and prospective clients that you mean business, these displays can also act as motivation for the employees and directors to achieve the future targets and objectives.You may also honour the company’s all-time best employees, directors, and the owner of the building as part of your effective workplace branding strategy.

Another brilliant method to incorporate workplace branding into your organization is to highlight the company’s moral and ethical values. It must be expressive enough to convey your organization’s corporate culture and brand value.

Workplace branding is essential, especially for a growth oriented organization. Not only does it influence the employees, but also the potential clients or business ambassadors.

For more information, click here.

Digital Branding

4 Ways to Improve Your Web Design So You Connect With Your Audience

For any business, a website plays an increasingly important role in nurturing relationships and connecting with the intended audience. It is the face of your business which helps in making a lasting impression, resulting in improved sales and business. Similarly, a poorly designed website can translate into a loss of business due to poor engagement, recognition and recall.
Thereby, the need of a professional look and engaging website is greater than ever. With cut throat competition in the digital space, your professionally designed website can help foster relations with your audience.

Characteristics of a Professionally Designed Website

Your website is an important marketing tool, allowing you to promote your business. Thus, it is extremely important to strike a balance and make it visually appealing, user friendly and functional.
A strategically designed website makes use of attractive colours, easy navigation, responsive layout, content and visual elements that allow users to lure potential clientele. However, many businesses struggle with getting all these aspect in perfect synchrony. Thereby, here are a few ways through which you can improve your web design and connect with your intended audience.

1. Plan Smartly

If you have decided to build your website, you have already made an important decision that will help your business grow. However, the next important step is to plan smartly.
Planning your web design will ensure a visually appealing and responsive site. Before you actually translate your vision into reality, start working on the sitemap. It is a wise idea to see competitors and seek inspiration. However, coming up with a unique and interesting website is the goal of the exercise.

Once you have decided the template you would follow, the next step is to ponder on the flow of content and overall usability of the site. Your primary aim is to facilitate the visitor’s experience and make it easier for them to navigate across the platform.

2. Work with a Web Design Agency

Once you have a plan in mind, the next step is to take action. The planning phase is a comprehensive exercise to help you gauge the type of website you require. Once you have successfully done that, you will need the help of a professional web design agency.

Hiring a professional web design company will make it easier for you to design a website. Such a company will work alongside your business, translating your vision into reality. Moreover, working with professionals who have in-depth experience in web designing can allow you to experiment and come up with a design that stands out.

If you’re in search of reputable web designers in the UK, you may want to look at the services offered by the web design Manchester agency Design by Day. They’ve worked with the NHS and Manchester City FC and are highly recommended. You can explore their web design services here: https://www.designbyday.co.uk/.

3. Responsive Web Design

Once you have designed your website, the next thing to look at is its responsiveness. The primary goal of any business website is to engage the audience. Thereby, having a website that is responsive on mobile and other devices can bolster engagement.

Those businesses that work on the responsiveness of their website reap greater rewards with improved visitor and conversion rates. According to Google, websites that are not mobile responsive are likely to suffer from poor search rankings.
Responsiveness is one of the primary elements of a professional website. This way, you will not only get a website that looks great but is also easy to navigate and browse on different platforms and devices.

4. Digital marketing

It is important to make your website design search engine and social media optimised to reach a broader audience. To do so, you will be required to extend your reach beyond a web designer and look into Search Engine Optimisation (SEO) and Social Media Optimisation (SMO).

SEO and SMO are important aspects of digital marketing that focuses on creating high-quality content. Your digital marketing can help you create a buzz amidst the clutter. Thereby, it is important for you to come up with a comprehensive digital media strategy to rank better on search engines and social media platforms. The primary goal is to direct people to your website which is not possible without effective and strategic digital marketing.

Bottom Line

A good and professional website design is integral for the success of your website. If your web design is attractive, you will easily be able to engage your intended audience by providing them with a pleasant and enchanting experience.

Quality design leads to a higher recognition and recall, allowing visitors to revert back when needed. By improving your website design, you can give your business a substantial boost by opening newer horizons of growth.

Let social media aid your job search
Digital Branding

How to Use Social Media to Promote Yourself for Potential Employers

Social media is now an integral part of our lives. From marketing to job hunting, everything is based around social media in this contemporary era. While you use social media for entertainment and many other purposes, you can also leverage it to promote yourself for potential employers.

As per Brighton UK, almost 91% of employers admitted that they screen prospective employees via social media.

Potential employers usually skim through prospective employees’ social media presences to get to know everything about them before hiring them.

Here’s a guide that’ll assist you with branding and marketing yourself over social media.

Stay connected iwth social media

Stay Connected with the Industry

It is essential to learn about the dynamics and developments in your industry and social media is the best way to keep yourself updated about any developments related to your trade.

Also, you should follow the organizations and bodies in the industry of your trade.

Strengthen your Social Media Presence

To promote yourself in the best possible manner, you should strengthen your presence on the most noticeable social networks including Facebook and Twitter. You should create a decent page for yourself and get it verified from the respective authorities if possible.

Moreover, another handy platform to stay connected with your professional circle and promote yourself to potential employers in LinkedIn. You can make your CV available over there, build your network and follow the industry expert to keep up with everything.

Promote via Facebook

Facebook is the largest social networking platform out there with over 1.94 million monthly active users. The social network is a great platform to market yourself and promote yourself for potential employers. You can create, develop, and join professional circles over Facebook.

Promote via Twitter

Twitter is among the largest social networks. The reason why twitter would help you promote yourself to potential employers is that it hosts a highly engaged and an extremely active community. Moreover, the presence of professionals on twitter is also higher compared to any other social networks. Not only can you follow the most influential players in your industry, but can also promote yourself via influential, inspiring and informative tweets

Promote via Instagram

Instagram has been growing at an overwhelming rate over the past few years and has emerged as a marketing platform. Considering the dynamics of this social networking platform, it has now become an extremely effective platform for marketing and promoting your brand or even yourself.

Instagram is a great platform for personal branding. You can grow your Instagram and strengthen your professional profile to possibly promote yourself for potential employers.

Let your personality shine through on social medial

Manifest your Personality

Emotional intelligence is becoming an important and widely popular concept. As the concept of EI is considered more and more important while interviewing and hiring candidates, potential employers tend to check your emotional intelligence via your personality, interests, and habits. This makes it important to promote your personal interests and personality traits on social media, for potential employers.

Personal Branding

Branding yourself is perhaps that best way to exhibit your worth to the public and increase PR. You can establish your image as a leading player in your industry through effective branding. You can buy an inexpensive domain to create your own personal website, where you can manage a blog and provide information related to your trade.

Managing a blog is actually a great idea to market yourself on higher levels, making it easier for potential employers to notice you. You can use your blog to highlight your skills, experience, and abilities.

This will increase your credibility in front of potential employers.

Use Professional Email Signatures

Using professional email signatures is a great way for professionals and corporate firm to brand themselves via emails. These modern email signatures are almost electronic business cards. You can add brief information about yourself and your profession in your e-mail signatures. This way, you can promote yourself for potential employers.

In the contemporary era, an email signature is a part of your corporate identity. To market yourself and brand yourself in the most effective manner, you can design a professionally carved, brief yet informative email signature and attach it to all relevant emails.

For more information, click here.

social media management
Digital Branding

How to Keep Your Blog Active When Disconnected from the Internet

You work hard. You work long hours and you pour your heart and soul into your blog. There are times, however, when you just need to take a break from the internet. Whether you are moving and won’t have internet service set up for a period of time, or whether you’ve decided to take that well-earned vacation, you need to have the systems set up so that your blog stays active even when you are disconnected from the internet.

The key to keeping your blog active when you will be disconnected from the internet is automation. Before you disconnect from the internet, you need to take the time to set up the systems that your blog needs to remain active whilst you are not on the internet. Most of the tools you need to stay active are available to you for little or no cost, so there is no excuse for your blog to be inactive just because you are disconnected from the internet.

 

Schedule Your Emails

You are growing your email list, right? It can be difficult to see a return on the time you spend on social media, due to your social media following mainly consisting of family and friends. For every $1 spent, email marketing supposedly generates $38 in return. On the other hand, less than half of marketers agree that social media gives them any return on investment at all.” This is why people are noticing the importance of building a following over emails.

Many people are now using high converting plugins that have a range of tools helping them to build their customers and email lists, and I would strongly advise you to join them! A great plugin available is Optinmonster, they have a range of features from polite scroll boxes to mobile specific pop-ups that focus entirely on attracting more visitors, turning them into loyal customers.

All major email service providers have automation or scheduling capabilities. Spend some time before you disconnect to plan out the content of your emails and get them scheduled. Make sure your readers see you in their inbox regularly, even if you aren’t there hitting “send” each time.

 

Schedule Your Posts

Consistency in blogging is the key to increasing your traffic and growing your following. Just because you are taking a well-deserved and hard-earned break from the internet doesn’t mean that your blog should go silent.

Take some time before your break to plan out and write your content. Create your graphics and schedule your posts to go live as they normally would if you were there at your computer. WordPress offers you the ability to write and format your posts ahead of time, and then schedule your posts to go live for a particular day and time. Take advantage of this function to maintain your posting consistency.

best-tech-blogs

Keep creating content and make sure to maintain your consistency. Taking even a short period of time off, whether you let your readers know ahead of time or not, will hurt your traffic.

 

Schedule Your Social Media Shares and Posts

As you are creating new content, you should be taking the opportunity to share those new posts across your social media channels. But do you often remember to share your older posts as well? With hundreds of millions of tweets being sent in a day and Facebook algorithms that are showing your posts to fewer and fewer people, it is unlikely that the majority of your followers saw that time you originally shared your new blog post.

Share your older blog posts repeatedly across your social media accounts. You have new followers who haven’t had a chance to see that particular part of your content yet. You never know which of your posts will speak to a group of your readers and will get shared over and over. Do not limit your chances of a viral post by only sharing your blog posts once or twice across social media.

blogging

If you are growing a community or working on increasing your visibility across social media, make sure to schedule your posts there as well. While announcing to your community that you will be disconnected is important, you can still maintain your presence online by pre-scheduling posts. Use free tools like Hootsuite or Buffer to schedule posts to your blog’s business page and any groups that you have started or manage.

If one of the ways you drive traffic to your blog is through share threads on social media, consider hiring a virtual assistant to handle those threads while you are disconnected. Your virtual assistant will be able to share your posts across different Facebook groups and will be able to properly reciprocate on your behalf, allowing your traffic to continue being directed to your blog.

Set up an Auto-Responder

You do not need to be spending time worried about your inbox while you are disconnected from the internet. Take a moment to set up an auto-responder that tells your readers who reach out to you that you will be away from the internet for a set amount of time and that you will address their questions or concerns when you get back.

 

Taking time off to disconnect does not need to be detrimental to your blog. Make the time before you disconnect to put systems into place that will allow you to remain active and show up consistently even when you are not at your computer. This will help your blog to grow even when you are unable to work on it direct

Local Branding

Make Your Home Cozy with The Right Accessories

Many homeowners want a home that is cozy but also light and modern at the same time, which can be accomplished whether your looking for mobile home parts, or something else. A cozy home is one in which everything there feels inviting and it’s easy to relax. When it comes to creating a home that is cozy in every way, the details are crucial. Properly chosen accessories can help set a mood and make any home feel full of warmth and charm. It’s a good idea to think about specific items that help create the desired end result. Using accessories such as pillows, rugs, pictures and window coverings can help the room really look delightful. Even a few small items can really make a big a difference in the overall look of the room. Look for items that feel right and have the colors you want. 

Fabric Choices 

Fabric is important. The right fabric can help set a mood. For a look that says cozy, consider using heavier fabrics. Heavier fabrics like brocade and velvet add heft and a feeling of pleasing warmth in any space. Scatter a few cushions on the sofa that you can find at ttMall homewares. Vary the size of the cushions so as to create a space for each person to relax. Fabric can also be used in other ways. A thick rug spread on the floor provides a welcome space for people to rest their feet on a cold day. Look for rugs that match the style of the cushions and the rest of the choices in the home. Each one should look just right. 

Covering Windows 

When it comes to creating a cozy room, light plays a crucial role. Look for lighting choices that help create a mood in the room. For example, placing candles on small tables can help add color and small pools of light that make the room seem romantic as well as cozy. A series of uplights can also do the same thing. Uplights help create islands of light and highlight the room’s best features. Task lighting can also do the same thing. Use smaller lights on desks and tables to help make it easy to read, sew or just cuddle up with a loved one on a rainy day. 

The Entire Home 

In order to turn any home into a showcase for cozy feeling, it’s a good idea to think about the entire contents of the hoe from the furniture to the windows to any doors. It’s easier than ever to make each part of the home a wonderfully warm retreat from the outdoors. Think about how each item makes you feel. Many homeowners instantly know that dark colors, heavily cushioned sofas and the use of soft fabrics is just right for the look they want. Accessories should harmoniously, easily, effortlessly blend in with the other details in the house to create a home that invites all kinds of cozy activities. Keep your power bill down and heat contained with heating panels from Infrared Heating Supplies Consider each accessory and the net result will be a beautifully, welcoming truly cozy home.