Month: May 2018

Real estate marketing
Local Branding

7 Ways To Build Your Personal Real Estate Brand

Real estate marketingBranding is actually about creating something different for your customer just as per their needs. Your company should provide such an authentic data about the content that whenever a related problem is encountered by your customer, they immediately think of your company. Almost 90% of the people fail in the business of real estate only because of lack of management and poor business strategy. It is actually a surprising figure, but if you don’t want to be in those of 90%, then you have probably come to the right place. If we first talk about branding yourself as number one property holder in this real estate business, then we have to go through some of the following major ways.  

Explain your brand:

The first and foremost thing you have to do is to let people know that what is your brand about? This mainly includes the quality you are providing, your work type, and most importantly describing your customer needs. As an owner of a real estate business, make sure that you are proving the exact content which your clients are looking for.  

Diverse real estate marketing

Market your brand:

Market your brand as an interesting platform for your clients. Always posting or sharing the same kind of content makes it boring for the people. You also have to be entertaining and informal sometimes which intrigues other people towards your brand. You can use different mediums for marketing your brand and your company such as:

  • Social media
  • Blogs
  • Infographics
  • YouTube channels
  • Going to different events related to your brand

Be Authentic:

You have to be authentic regarding your brand. Provide exact and authentic data to your clients. For example, being a real estate worker, keep in mind the needs of the client so that you may not have to face rejection often.

Make a Database:

Collect all the required data related to your work of your area. Be aware of all the market trends so that you would be able to satisfy your customer easily. Start your work in a limited area of few kilometers so that you would be able to do a better management. Keeping an exact database of all the information about the prices, market trends, features of your properties and minor info about your real estate would be much helpful for you in making a beneficial strategy for future.  

List expensive real estate

Deal with Expensive Property:

Try to start with buying an expensive property because it has higher chances of providing you with profit. Look for a property in an area which is going through business development programs. Always keep in mind that people will pay more for an average house in a great location then they will for a good house in a not so good location. So basically, you should know how to get in the business.

Maintain a Professional Team:

Real estate is not only just a numbers game. Its people game too. You have to own a number of professionalists to reduce the chances of loss in the future. An experienced contractor, property dealer, and a number of hardworking and honest people can raise your real estate to the heights of success.

Fundraising Sponsorship:

Now, because of fundraising sponsorship, you can even invest as little as $500 in a number one property. Then you will be given your profit, loss, and appreciation, etc. according to your investment.

Being successful in real estate

 

Conclusion :

These are a few ways that get actually help you secure a good position in the real estate business. So, don’t wait for any further and start following the above-mentioned tips, we assure you that within a short time period you will be able to build a good real estate brand of your own.

Digital Branding

How to Instil Your Brand With Remote Teams

Guest post by Gemma Church 

Flexible working is a wonderful thing. Research reveals it gives staff a better work/life balance and attracts the best talent into your business – but how can you ensure your company culture is retained when your staff are scattered to the four winds?

It’s not an easy task – but it is a necessary one as 75% of the US labour force is predicted to be remote by 2020.

Company culture is also a vital component for any successful business. It will provide your staff with a great employee experience and this directly affects your bottom line – as the below graph from Great Place to Work demonstrates. It is also one of the top job benefits for employees and helps you to retain your staff.

So, how can you create and maintain a company culture when some or all of your workforce use flexible working practices?

  1. Find the right tools for your staff

Every employee is an individual and it’s important to match different preferred ways of working with the right tools to foster communication and collaboration. For example, you could use Slack for text communications, Zoom for voice and video chat and, if you have a particularly valuable employee, you could even fork out for a robot virtual presence.

Whatever you decide, make sure you offer a range of solutions and attempt to combine both your digital and social tools to encourage camaraderie. You don’t have to be in the same room to socialize and make sure you encourage your staff to communicate on a range of topics.

But make it clear to your staff that they need to be available on these communication channels when they are working. Just because they’re working remotely does not mean they can go AWOL.

  1. Organise incentivized meetups

Face-to-face meetings are a rarity (or, sometimes, an impossibility) for remote teams. However, you should try to organize at least one group meeting each year.

You could also informally base your business out of a coworking space, which provides your staff with the flexibility to use such a space as and when you need it. Lucas Seyhun, founder of centrally located co-working space in NYC The Farm, said: “Our space attracts many different flexible workers. Some remote workers use our space nearly every day because they want to escape the home office. Others will simply book a meeting room for a couple of hours on an ad hoc basis. We also have corporates that regularly book dedicated offices. That’s the beauty of coworking – it matches the flexibility of remote work perfectly.”

As Lucas mentioned, many big businesses are now embracing coworking spaces for their remote workers. It allows such companies to connect, collaborate and innovate with the startup space.

Some businesses find coworking is a better option altogether. For example, the company behind WordPress, called Automattic, recently closed its San Francisco main office because its staff were finding different places and means to work.

You could also consider creating “work buddies” where a small number of nearby staff members could meet up regularly for a chat or a more formal meeting. Again, coworking spaces provide the perfect backdrop for such meetups.

  1. Reinforce your values

You must be clear on your company’s mission and communicate that message with every single member of your staff. Do this regularly to keep your staff focused on your goals.

There are many ways you can reach out with your company’s mission. You could use your internal communication tools to demonstrate how your work impacts your customers to keep your staff on point, for example. Videos and images are also impactful ways to achieve this and will keep remote staff focused on what’s important.

You can also demonstrate your values and show your presence with local community sponsorship. This tip comes from web app automation company Zapier, whose workforce is 100% remote. The company has sponsored developer meetups, startup weekends and donated its time to non-profit organizations. And if someone on in their workforce wants to do something similar in their city, they’ll sponsor it.

“By doing this, team members feel more like there is a local presence in their hometown,” according to Zapier.

In essence, it is important to offer your remote teams a variety of ways to communicate, collaborate and encourage your corporate values. This will help you create and build your company culture, no matter where your staff are.

About the author

Gemma Church is “the freelance writer who gets tech”. She’s a specialist freelance science writer, journalist, and blogger. Her USP is that she’s worked in the science and technology sectors she writes about, bringing a unique level of understanding and experience most writers cannot offer.

Digital Branding

Wikigains Shows 10 Ways To Use Vouchers To Encourage Repeat Business and Build a Brand

Today customers have more options online than they had ten years ago. According to WikiGains, customers’ buying pattern has changed from purchasing at their preferred physical store to visiting different online stores, comparing prices, searching for deals and discounts before adding a product to a virtual shopping cart. As a result, every online merchant, at some time or the other will be faced with the decision of offering deals, coupons, and discounts.

While offering good deals frequently can encourage repeat business and drive customer loyalty, using them haphazardly can harm your brand image. Here are 10 effective ways you can use to drive customer loyalty, conversions and acquisitions.

1. Weekly or monthly discounts

These are traditional ways to offer discounts and they are often used at the end of a week or month to meet specific business goals.

2. Cart abandonment email

A study showed that nearly 70% of online customers abandon their carts for some reason or the other. Sending a tactically-crafted abandoned cart email can encourage people to come back and complete their checkout. There are many sites like Shopify and Klaviyo that offer easy to customize abandoned cart emails.

3. Special holiday or season deals

While Cyber Monday, Black Friday, and other holiday seasons are big occasions to offer attractive discounts, you can use other opportunities throughout the year like the onset of winter, summer or autumn to share appropriate discounts and offers.

4. Prelaunch coupons

Your business may be in the prelaunch stage or you have just launched a new product. The pre-launch offers enable you to create a sense of inquisitiveness among customers regarding the product. They help in driving more traffic and turning new customers into loyal ones.

5. Minimum value to get discount

In coupons sites like Wikigains, you can find deals that require customers to spend a minimum value to get a discount. This is a good tactic to encourage customers to spend more.

6. Special discount for sharing on social media

When you start a new online store, the biggest challenge is to reach out to more people and attract customers. So, offering an incentive on every Like on Facebook or sharing on other social media platforms can be a good way to raise the visibility of your brand.

7. Refer-a-friend

The referral programs work even today because people tend to rely on a brand if it is referred by a friend or relative. Wikigains says you can use this to your advantage and encourage more referrals by offering a good discount to both – the person referring and the one being referred.

8. Welcome discount for new customers.

This is a ‘feel good offer’ that gives first-time customers a positive experience with your brand. They are likely to remember you, refer friends, and even come back again to convert into a paying customer.   

9. Create an email or subscription offer

Building an email list is extremely important for the success of online retailers. When you offer a coupon or discount in exchange for a visitor’s email address, it increases your chances of conversion. This is a win-win situation where the visitor receives a good discount and you get their email address. This can be used to create customer loyalty, build a solid relationship, or send promotional materials to them in the future.

10. Special incentives to influential people

Offering discounts to famous bloggers or celebrities that have a huge fan following can be an effective way to promote your brand. So, if a blogger writes positively about your products or a celebrity talks about your excellent service, your brand value increases tremendously.    

Wikigains.com is a voucher site that has been operating in the UK since 2012. Alex Papaconstantinou, the founder of Wikigains, and his team, have accumulated a wealth of experience in the industry as they have seen it through several ups and downs in the last few years.

Digital Branding

Crafting the Customer Journey

With the overwhelming number of online pop-ups, the “suggested” pages and events that flow through Facebook, and the autoplay video ads that start scrolling on every other website, customers are becoming more and more immune to online marketing.  At the heart of this, is not only the number of ads and extent of marketing exposure that online users are subject to, but also the generalization of it: the ad I see is the same as what you and thousands of others see, and yet, we are different people and need different things.

Introducing the customer journey.

The concept of the customer journey is to create a customised experience for the online user. Employing various site embedded in online data collection tools and specific digital marketing techniques, brands can gather data about a customer’s experience or interaction on a site or within a specific marketing campaign. These segments of information can be pieced together to target perceived personalities, and create a personalized customer journey. The end result is being able to offer a customized digital marketing exposé for the customer, which is targeted specifically to them, maximizing their online experience.

And one of the most pivotal components of this customer journey is content. Online users and customers are looking to have access to the content that they want to see and want to read.  Sometimes this is content relative to information about a business’s product or service; other times, online users are looking to educate themselves, become informed, and learn something new. And all the time, individuals are looking to be drawn in, have something that catches their attention and gain valuable insight into something they care about. As a business, creating a fruitful customer journey is about doing all of that. This is achieved by feeding into the customer the new content that you know they need, which can continue to help their journey, and build your business.  The crux of this sequence? Quality content that targets a market, customizes an experience,and builds a connection.

Online content is becoming one of the most influential and accessible ways to reach new customers and meet your ideal audience.  This only happens when it is done right and when it is done so that the customer feels as if what is available to them to access is a product or service that is created for them specifically – not simply generic content being thrown out to the entire market of online viewers.

Crafting that ideal content requires skill, persistence, and patience. It requires an understanding of marketing and human psychology and an understanding of how users respond in an online climate.  And it doesn’t require you to do it alone.

We don’t want you to do it alone: we want to help you build an exceptional business by helping you craft quality online content.  Reliable companies like Article-Writing.co can build you success from the inside out. And you’ll love what you get in return.

Well designed offices are part of your brand
Local Branding

Why Your Office Design Is Extremely Important for Branding

Well designed offices are part of your brand

If you want your business to become recognizable, engaging, and unique, then know that you need branding for that. You see, the number one, most critical way to promote every business is branding. You cannot just sit there in an office and work on your laptop, in fact, you’ve got to take measures to reach out to people yourself or use tactics to attract the customers, and for this, you need to do some extraordinary branding for your business.

Everything in your business can be used for branding, your employees, their behavior, and even your the design of your office. Yes, you read it right, your office design is, in fact, extremely crucial for branding. In fact, the design of your office and the overall environment can make or break your business and brand.

Now, if you are someone who yet has some doubts about the fact that your office matters a lot when it comes to branding, then you’ve got to stick to this article a little longer because today we are going to present a few reasons why you need to improve the interior and the environment of your workplace.

High tech office equipment

The market and the modern business, both are changing

Previously there was no concept of good looking office design, and the offices weren’t that modern too because the work wasn’t that modern as less technology was in play. Right now, everything has changed, the work has changed, the market has changed, and more technology is being used in the workplaces than it ever was. Now all of this obviously calls for a new and modern workplace.

Google, Facebook, and many other such companies have some outstanding offices with play areas and even farms inside because they believe that these things matter a lot when it comes to the improvement of the employees work performance. These companies took their office designs to a whole another level because these believe that socializing and working together can make a business more successful and productive.

Productive workplace

Your Office Speaks For Your Business

Just as mentioned in the JasonL ergonomic guide, an ergonomic workplace can add a lot to your business, and it is one of the major factors that can attract more and more customers towards you. As a whole structured organization, the interior of your office says a lot about who you are, how to do your work and what do you stand for.

Great offices make great first impressions

It’s just like a first impression, a client comes to meet you, and the first thing that he will notice is the design of your office which will put an impression on him about you now we all know the fact that one cannot risk his first impression as it is known to be the last. In a nutshell, the design of your office defines who you are, and you cannot mess up with that definition of yours which means you’ve got to invest a bit in the design and structure of your workplace.

Your team sells your brand

Your chairs, your teacups, your desks, and even your wallpaper is going to add a lot to your brand impression, but know that you need to create a productive and creative environment not just for the sake of branding, A welcoming office environment, this can help improve the performance of your team members.

By maintaining a proper office image, online image, and offline image you will be able to convey your message in a more efficient way, and you will end up earning the trust of more clients, customers, and partners.

Office team socializes together

Infuse Life Into Your Workplace

Almost all the adults spend a third of their life in their workplaces, and this means that their workplace should be comfortable and vibrant for them so that they can bring productivity in their work. Building a modern and a good office interior is just like an investment that won’t go to waste for sure.

This investment will not only help you in branding your business in fact, it will bring positivity in your workplace, your team will work more efficiently, and you will start feeling a sense of happiness all around. You see a tensed and a strict office environment or a poor office interior will not give your productive and creative results so it’s better to invest in the design of your office and we assure you that your business will start growing on a whole another level.

Local Branding

How To Hire The Perfect Candidate

The U.S. unemployment rate has plummeted to right around 4 percent in recent weeks. And while that’s great news for the economy, it’s definitely not ideal if you’re trying to find the perfect candidate to fill a job at your company.

Whether you’re looking for someone to serve as a receptionist and greet visitors at the entrance to your office or you’re in search of a CEO with the right personality traits to be the face of your company, you’re likely finding it more difficult than ever to fill open jobs.

If you need a hand, here are some tips that will help you track down the perfect candidate for any position.

Create a Detailed Job Listing

The first thing you’ll need to do when trying to fill a position at your company is to create a job listing and post it on job sites. This job listing should serve two purposes:

  1. It should clearly outline the skills you want the perfect candidate to possess
  2. It should give all candidates a rundown on what your company is all about and what you have to offer to those seeking a job

This job listing should be as detailed as it can possibly be so that you only attract the right candidates for the position.

If you want candidates to have X amount of years working in your specific industry, you should include that. If you want them to have X amount of years of college education, you should include that, too. You should lay out exactly who you want your ideal candidate to be.

Additionally, you should provide interested candidates with what you’ll be looking for from the person who earns the job. You don’t want there to be any confusion in the future about what the job entails.

Avoid Setting Up Standard Job Interviews

Is there anything more boring than sitting down with a candidate and asking them a bunch of stock questions about their education and work experience? They’ll likely provide you with the same answers over and over again. It won’t give you a chance to find your perfect candidate if you take this approach.

Instead of going the standard route, how about taking a more creative approach to the interview process? You can:

  • Provide the best candidates for a job with a tour of your office or facility and ask them questions along the way
  • Invite the best candidates to lunch or dinner and pick their brains as you enjoy a meal together
  • Take a walk around the block and see how the best candidates interact with the outside world to give you a better idea of what kind of people they really are

While you will obviously need to get down to business at some point and ask the perfect candidates questions about themselves, that doesn’t mean it has to be done in your average interview setting. It also doesn’t mean you have to ask the same old interview questions.

Get as creative as you can with your questions and really get to know candidates before you narrow down your search. You will be doing yourself and your company a favor by going all out with your interview questions.

Place Candidates Into Real-World Scenarios

In addition to asking job candidates questions about themselves and their work experience, you should also try and put them into real-world scenarios and ask them how they would react to certain situations if they were hired by your company.

Role-playing is a great way to find out more about a person who has applied for a job. For example, if you’re trying to hire someone to be a magazine editor, you might ask them something like:

  • “You just got a big scoop from an anonymous source. The source told you that a famous celebrity is pregnant and ready to give birth any day. One of your coworkers tells you that you should write a story about it immediately and publish it on the magazine’s website. What do you do?”

The candidate won’t actually have to sit down at the computer and decide whether or not to write the story. But their answer will tell you a lot about what you can expect from them if and when they start working for you.

Give Candidates Optional Homework

There are more and more companies who are keeping the interview process open long after the actual interview ends.

If you really want to find out what a candidate is made of, send them home with a homework assignment and ask them to send it to you when they’re finished.

This will show how committed candidates are to a job, as many people will opt against doing additional work after an interview. These are the kinds of people you probably don’t want working at your company in the first place.

Ask Colleagues for Second Opinions

Once you have done all of your interviews and sifted through the choices you have, it will be time to narrow down your search.

Usually, there will be a handful of people who will stand out to you. Whether you liked the answers they gave during their interviews or they blew you away with the response they gave to your hypothetical workplace scenario, you’ll have a few favorites.

At that point, you should ask your colleagues to share their thoughts on specific candidates. You shouldn’t be trying to find the perfect candidate alone. Instead, you should trust those who work with you to lend a hand.

Sit down with a few colleagues and tell them about the best candidates. You might even want to bring those candidates in for second and third interviews with others in your company.

Your colleagues will be able to pick up on certain things you might have missed. It will be well worth your time to include them in the decision when searching for a perfect candidate.

Make Diversity a Priority in Your Hiring Practices

While you shouldn’t hire candidates based solely on gender or race, you do want to keep diversity in mind when trying to find the perfect candidate. You want to have people of all backgrounds working in your office or facility to make it the best it can be.

Diversity should be something you strive for, and it should also be something that is discussed at the highest levels of your company.

Always Check References Provided by Candidates

All employers ask candidates to include references when applying for a job. The majority of them then follow through and use those references during the hiring process.

But it’s kind of surprising to hear that not all employers check references. References can be an invaluable resource for companies hiring new employees.

Before you offer a job to someone who seems like the perfect candidate, you should call at least one of their professional references and ask questions like:

  • What was it like working with this person?
  • What did they bring to the job when you worked with them?
  • Did you have a pleasant experience working alongside them?
  • How did they improve your company’s culture?
  • Would you recommend them to another company looking to hire the perfect candidate for a job?

The answers you get when checking a person’s references will tell you just about everything you need to know about them. If the references hesitate to give a person a glowing review, you probably have a cause for concern.

Trust Your Gut Before Offering Someone a Job

There are going to be times when you interview someone and they look and sound like the perfect candidate.

They have the right education to do the job you need them to do. They have plenty of experience in your field. They might even have great references from their past employers.

Yet, for whatever reason, you still have this nagging suspicion that they just wouldn’t be the right person for the job.

While you obviously don’t want to overthink your decision and spend weeks and weeks trying to make it, you also don’t want to ignore any gut feelings you might have.

If you think someone might not be right for a position at the end of the interview process, try your best to confirm your suspicions. Go back and interview another reference or use social media to see what you can find about a candidate.

In 2018, there are so many ways that you can do extensive background checks on people to see if they’re definitely the best fit for a job. Use everything you have at your disposal to decide if you’ve found the perfect candidate.

And if you’re not convinced that’s the case, then keep looking until you find someone who is perfect for the position.

About the author:

Friddy Hoegener is the Co-Founder of SCOPE Recruiting a boutique Supply Chain, Operations, and Executive recruiting firm. Friddy holds a Master of Social Entrepreneurship from HULT international business school in London, UK. He started his career in Supply Chain Management with ABB Germany before moving to the United States where he worked for Thomas and Betts as well as Kohler where he left a successful career in the supply chain to join the recruiting world. Today, Friddy and his team utilize their networks and knowledge to match some of the best supply chain and operations talent with exciting opportunities from Start-ups to Fortune500 companies.