All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

grow your brand online
Digital Branding

Thoughts for Growing Your Brand Online

One of the most crucial steps of building a business is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.

dollar_shave_clubThink of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.

Here are some of the strategies that successful businesses use to grow their online brand.

Heavily Researching the Target Audience

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There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.

  • Do they need a serious and professional approach?
  • Will they respond to humor?
  • Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?

Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media

boostOne of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video.

Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.

Equally important is to spend a significant amount of time and effort in responding to any comments that your audience puts on your videos or posts on social media. This will give personal credibility to your brand that will make it stand out. Another great way to boost your social media rankings is to buy PBN links from an internet marketing such as PlacementSEO.

 
Create a Blog

blog reading
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!

Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.

Legal Branding

The Right Action to Take After Experiencing a Dog Bite

In case you have been bitten by a dog, or have been involved in a vicious dog attack, you should take careful steps after the incident to make sure everything is correctly recorded, where you may decide to pursue a lawsuit. There can be several parties involved in your dog bite case, including dog owners, dog sitters, property owners, and in some rare cases, animal control authorities. This tends to make the dog bite cases particularly challenging to litigate; even more so if the victim is unaware of the laws in Virginia regarding dog bite injuries in his or her particular county, city, and state.

The initial step to take after a dog bite is to seek medical treatment. If your injuries do not require medical treatment, then there is no reason to file a claim. Nevertheless, irrespective of the severity of the injuries you sustain, you should always report the incident to animal control authorities. The dog’s owner must be held responsible for the dangerous propensities of his or her dog, and the attack needs to be documented.

After getting medical treatment for your injuries, it is extremely important that you identify the dog and its owner. You’ll need to get the relevant contact and insurance information from the owner, in addition to verifying that the dog has been vaccinated for rabies. If the dog has not been vaccinated, you might be required to receive rabies treatment; an often-painful procedure that should be avoided if possible.

Identifying the owner of the dog is paramount, especially if he or she has been negligent concerning leash laws, or other pet ordinances, in your specific city or county within Virginia. If the dog attack occurred while the dog was in the care of another person, you would need to identify that caregiver, as well. This additional step could be crucial to your case in court.

Be sure to write down all contact and insurance information that the dog owner gives you, as well as the registration or tag number of the dog (which should be clearly printed on the dog’s collar). If the owner has insurance, be sure to get the name of his or her insurance company, as well.

Do not, under any circumstances, be satisfied with the owner’s offer (or his or her insurance company’s offer) to take photos. You also have to take pictures of your injuries, as well as the torn or bloody clothing and the scene where the incident took place. It is always advisable to take a picture of the dog snapping, barking, or trying to intimidate. Such photos will be valuable evidence for your case in court.

Insurance companies often try to settle dog bite cases outside of court, for less money than what you deserve for compensation. A dog bite injury requires extensive medical treatment, for short and long-term, as well as time off from work for healing. Often, the victims of dog bites are entitled to compensation for their medical expenses, lost wages, foreseeable losses, disfigurement, and pain and suffering.

If you have been the victim of a dog bite injury, consulting an experienced Virginia dog bite attorney could make a significant difference in the compensation and attention you receive in court. Negligent owners; especially those who keep a dangerous pet, should be held legally responsible for their actions, and a qualified dog bites attorney at Parrish Law Firm, PLLC http://www.theparrishlawfirm.com/dog-bite-lawyer/ has experience with dog bite cases in Virginia and will help you in the proper lawsuit.

Digital Branding

How Technology Is Influencing Artwork Today

It has been said a lot of times: technology is changing the way we are doing a lot of things. This is especially manifested in how artwork is treated in today’s modern times. Here are some of the changes that artists face with regards to the relationship of art and technology:

Technology enables artwork to be worked on continuously

Various advancements in technology have made it easier for artists to work on their projects in a continuous manner. So do not be surprised when the mural you see on the wall will be different in a few days. That is exactly the case with the abstract artwork in a gallery in Berlin. The daily changes in the artwork are made possible by a mini-robot called Vertwalker that paints based on an established pattern coded into its program.

Technology brings a different way of experiencing and accessing art for enthusiasts

Don’t have time to go to the art museum? The Internet gives art enthusiasts, viewers and other artists the chance to see various artwork such as films, photographs, paintings and sculpture online. Artquisite, an online art gallery based in Munich, for example, shows viewers and potential buyers a variety of contemporary and modern art pieces.

Technology brings a sense of community among artists

Social media apps such as Facebook, Twitter and Instagram now connect artists all over the world. Not only will they be able to communicate with their fellow artist, they can now also do group critiquing on their friend’s art projects. There are also social media networks dedicated solely to artists and their work such as Deviantart, Dribbble and Behance. Websites and apps like Adobe Portfolio, Cargo and Format also present an online outlet for creators to showcase what they are producing.

Technology presents a new medium for artists

The advent of the computer age has also paved the way for the creation of software helpful to artists like Photoshop, Illustrator, Corel Draw and After Effects. These art programs will not in any way replace actual art tools soon, but they are now being used increasingly to make many design projects. What used to take days through painting can now be made using computers in a few hours.

Technology is a bevy of inspiration for creatives

If you are an artist, you would be hard pressed to find a better source of inspiration for your projects. Also, satirizing how technology affects the world is now a major theme across many forms of art.

Technology revolutionizes how business is for artists

Again, due to the accessibility that the Internet provides, creators now have to adjust to the new business environment. While it is now easier to make money through their artwork, the market has also become incredibly competitive so artists have to strive hard to stand out.

A lot of artists are still adjusting to the changing landscape of the art community and sector due to the advancements in technology. That said, it has presented a lot of opportunities that may well be manipulated in favor of many creatives in the industry.

Uncategorized

Expenses Small Businesses Can’t Write Off on Tax Forms

Paying taxes is unavoidable. However, minimizing tax liability is your choice. By taking advantage of the many tax deduction options available for small business owners, you can significantly reduce your tax burden. Knowing a few home business tax tips will help you save some of your hard-earned money.

Record keeping: Small business owners often ignore keeping an organized record of all business-related expenses incurred throughout the year. This is essential to make use of tax deductions on expenses related to running your business.

In the event of an audit by IRS, only deductions that can be backed up by relevant documents are accepted. Ensure that you save all the receipts and bills for a period of at least seven years. Also, it is prudent not to mix personal and business expenditures when you run a home business.

Know your deductions: If you run a home business, you can deduct certain costs associated with the maintenance of your home from your taxes. However, only the maintenance costs for the specific area that is used as home office is eligible for legal deduction.

Some of the expenses that qualify for this deduction include mortgage/rent payments, property tax payments, utility bills, and home insurance premiums. Additionally, a small business owner can deduct any cost related to the business from the tax. This covers a whole gamut of expenses from equipment purchase and maintenance to telephone and fuel bills to advertisement and entertainment expenses.

Small business owners can claim deductions on the costs of purchase and maintenance of computers, domain name registration and hosting, software, internet service, magazine subscriptions, and office supplies, provided these are exclusively used for your business. You can keep a log of your mileage when you use your car for business travel, even if it is for visiting a post office or library for business purposes. This can be later deducted as a travel expense at the prevailing rates.

Health insurance is another expense that qualifies for tax deduction. If you are the sole proprietor, health insurance premiums for yourself are tax deductible, whereas if you have employees, premiums paid by you for their health insurance also become eligible for deduction. A small business owner can indirectly save on taxes by employing their family members, as they pay less tax on their income and you can keep the money in the family itself.

Tax laws keep changing every year, bringing in new deductions and making some older ones obsolete. While a small business owner is advised to keep up-to-date with tax laws, some of the tax code can be quite complicated.  You might need the services of a law firm such as Attorneys Tax Relief who can be help you stay out of legal troubles. The cost of such services will be recovered from the money you save by paying less tax.

Pay tax on time: An important tax tip for a small business owner is to pay tax on time rather than putting it off. Avoidance of tax payment will result in paying the entire tax amount plus interest and fine on that amount.

As a home business owner, you are required to pay taxes quarterly. An estimated amount should be paid every three months, failing of which will attract penalty. When you file your returns at the end of the year, pay up any deficiency, if you have paid less, or get a refund, if you have paid more.

colorado-springs-450
Legal Branding

10 Rejuvenating Activities in Colorado Springs

If you have recently been the victim of an injury due to someone else’s negligence and you are currently involved in a personal injury case in Colorado Springs, the holiday season could be a stressful time. Now is a great time to care for yourself and do one or more of these rejuvenating activities that Sawaya Law suggests this Christmas to center your mind and help you enjoy the Holidays.

Visit a Spa

There are many spas in the Colorado Springs area whose aim is to help stressed out and overwhelmed people relax. Try the Alluvia Spa and Wellness Retreat. Besides being beautiful and relaxing on the inside, the view from the outside is spectacular. From the porch you can see Pike’s Peak and the city sweeping before you. They even have special Christmas packages and events, as well as retreats for you and your spouse to help you to reconnect. The Spa at the Garden of the Gods Club and Resort offers everything from steam rooms to a full service salon where you can get your hair and nails done. Or take advantage of their fitness center to work off some of the holiday stress (and calories)!

Train Rides

Colorado Springs is a hub for exciting and beautiful train rides. The trains take you to places with stunning views with little effort on your part. Skip the car ride, and sit back and relax on the Pikes Peak Cog Railway. This train runs all year, leaving from Manitou Springs and going to the summit of Pikes Peak. In January and February the train does not go all the way to the top due to weather concerns, and there are limited hours, so be sure to check if it is open before you go this winter. If you have children, take advantage of their Santa Train Ride which goes to the Minnehaha Siding and includes stories, cookies, hot chocolate, and a visit with Santa and his elves.

Electric Safari at the Cheyenne Mountain Zoo

Regarded as one of the best zoo lights the United States, the Electric Safari at the Cheyenne Mountain Zoo features a wide array of stunning lights as well as a select number of animal exhibits that will be open. Warm fires are scattered around the zoo to keep you warm as you enjoy the sites. Don’t forget about the fantastic view of the city which provides its own array of lights!

Take an Art Class

One of the most relaxing and restorative activities that you can do is artwork. Whether or not you consider yourself an artistic person, taking an art class can be wonderfully healing. Colorado Springs Fine Arts Center provides art classes for people of all ages and skill levels. They offer classes in pottery, painting, photography, art journaling, drawing, jewelry making, paper crafts, and many more. If you are looking for something more low key, try Painting With a Twist. Painting With a Twist offers a onetime painting class where you can drink a glass of wine, paint, and come home with your own painting. It is a wonderful activity to do with your friends.

A Visit to Manitou Springs

Take a day trip into Manitou Springs. This is a wonderful town, and is charming in the winter as well. Take some time to wander in and out of the shops lining the main street and try some of the famous mineral water. Afterwards, relax in one of the coffee or tea shops. The Maté Factor is a unique and quaint choice, and features an interior that is reminiscent of a forest. If you have never tried Yerba Maté (which is a delightful and energetic alternative to coffee), this is the place to do it. In the evening, try the Iron Springs Chateau Dinner Theater. This theater serves a delicious dinner and a funny melodrama which will have you in stitches and have you coming away relaxed and refreshed.

Personal injuries can be exhausting, painful, stressful, and overwhelming especially during the holidays. If you are feeling drained from the many hours that these cases sometimes take, carve out some time to enjoy one of these relaxing and rejuvenating activities. Whether you prefer something active, or need something sedentary and laid back, there are plenty of options for you in the Colorado Springs area. Try one of these or come up with creative ideas of your own and watch your Holidays become a time of cheer and enjoyment.