All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

Digital Branding

How One Smartphone App Can Make Classroom Management Simple

How One Smartphone App Can Make Classroom Management Simple

Both public and private education have found themselves crippled by the lack of technology in the industry, especially in rural areas. Some schools have even found themselves still presenting information without the assistance of even a simple PowerPoint tool and projector connected to the computer. Even then, teachers find themselves having to rushing back and forth between their computers and desks while also keeping students attentive and focused. Teachers may even find themselves thinking “Well, what if I could control the classroom on my phone and NOT be bound to my desk for a change?” ClassDojo, a free app that can be used on phones and computers, answers this question and finally solves the issue of teachers being glued to their desks by connecting to interactive whiteboards, laptops, desktops and/or smart phones.

The app features a toolkit that has many functions assisting teachers in the classroom including picking volunteers, creating groups and presenting instructions. It is focused on monitoring classroom behavior and giving directions without the added stress. Classroom management is one of the most important challenges that teachers face as it affects every other aspect of teaching. So what exactly is the solution? The app helps with this by re-enforcing positive behavior when a teacher chooses to award a student and letting students know when a behavior isn’t accepted in the class. The “dojos” or points awarded through the app mainly let the student know when a behavior is good or bad with an optional sound to notify students. Teachers can take this a step further by adding prizes for students with the most points, encouraging positive behavior even more.

The app can also monitor data on what students are performing the best and which aren’t. The data isn’t just available to teachers though, students and parents can also view how themselves or their child is behaving in class. There was also the release of theTrendSpotter feature in 2013, which allows teachers to view which times students are in their best behavior and when they’re struggling to pay attention. Maybe students struggle particularly on Mondays after coming back from a fun-filled weekend. On the other side of things, maybe Fridays are incredibly hard as students are eager to leave the classroom and have less focus on it. Either way, TrendSpotter allows teachers to see when they’re having the most difficulties with students, giving them the opportunity to implement new strategies and create the best learning environment possible for their students.

Overall, the app allows teachers to manage their classrooms more effectively and gives them, the students and parents relevant data to help each of them succeed. It is convenient and saves time by allowing teachers to record behavior at any time, post instructions on an interactive white board and help create groups and volunteers in the classroom for questions or cleaning up. To top it all off, the app is completely free as mentioned earlier and can be used on any web browser as well as any smartphone.

Digital Branding

Warehouse Rental: A Comprehensive Market Place

 

As you launch a business, announce plans for celebrations or plan an event for religious ceremonies, you’d naturally be concerned about space. Even if you’ve been in this business for some time but did not need much space during the initial period, you will find yourself in need of larger spaces once your operation expands. This is why having a convenient way to browse and choose the warehouse suited to your needs is a convenient and practical facility. Your warehouse rental doesn’t have to be permanent and you can search through a variety of warehouses with rentals varying in the length of time (usually based on hours or days) and prices.

A flourishing business involves clients, services, faculty, machines and equipment, goods, paperwork, and inventory at a much larger scale than that of individual or home based businesses. In fact, not just businesses alone but events like wedding ceremonies, graduation parties, religious ceremonies etc. all require space and what better way to accommodate yourselves than that of renting a warehouse? Warehouse rental is the ultimate deal for individuals and business owners. Warehouses entail a wide variety; manufacturing buildings, industrial premises, event venues, and multi-use spaces are all considered warehouses that serve as space properties. These spaces can be used for various purposes such as production, parties, corporate events, storage, distribution etc.

The nature of your purpose primarily determines the type of space, property or venue is best suited for you. This factor also determines your space leasing needs with regards to the rental period. For example if you are targeting an audience in a particular city like LA, you’d want to choose the most suitable venue and duration that enhance your access to them.

Space warehouse generally covers the following subsets:

– Party
– Meeting
– Workshop
– Film shoot
– Photo shoot
– Wedding
– Performance
– Storage
– Fitness Class
– Dinner

Navigation 

Warehouse rental Los Angeles is an exciting and a happening prospect. If you are one of those who aspire to showcase their exhibitions before the elegant yet rowdy and hedonist society of LA, you can use platforms that compile all available and vacant venues displaying rental charges, and date availability in just a few clicks. These platforms are designed to filter out the best options, while at the same time, allow you to enjoy features like price comparison, immediate connection with the hosts and booking facilities all in just one navigation. This is a relief in itself as you all know how frustrating traditional search engines can be. At times, it is troubling to find exactly what you’re looking without exhausting yourself completely.

With legit marketplace platforms that feature searches over a wide variety of warehouse you can look forward to planning a number of events in your life. One of the best things about such platforms is that they have prices quoted upfront for you to explore. You can imagine how exhausting it is to send emails for rental inquiries to various sites just to be ignored by some and receive negative or unsatisfying responses from the others.

Vicinity 

Another particular feature about a warehouse marketplace is that it compiles all positive venues from a particular vicinity. This means you don’t have to worry about missing out on venues that may offer you the right deal. You get to enjoy a comprehensive search result from all the available warehouses in the LA vicinity.

Local Branding

The Importance of Dentistry

“Dentistry” is a much-neglected category in healthcare. It is very important to take care of your gums, mouth, and teeth. Oral health is a powerful and a worthy goal. Dental hygiene and oral health will save you from gum diseases, bad breath, and unexpected tooth decay. In the long run, you will have healthy, white teeth.

Dentistry has changed drastically in the past few years. Research and development are intense in this field. Today, there are so many different types of brushes, pastes, and products for oral care. In fact, researchers have come up with new reasons to floss and brush every day.

Do you need to invest in a dentist?

A lot of people wonder if they should visit a dentist frequently. Well, you need a healthy mouth to steer away from many medical disorders. The flip side of unhealthy oral habits is severe and dangerous. Research claims that poor dental habits can increase the risks of heart disorders and stroke. Also, there is a strong connection between preterm labor, diabetes and an unhealthy mouth.

Dentistry is all about maintaining oral hygiene. It will help you understand the importance of a healthy mouth. Additionally, if you need a consultation, connect with a dentist in Decatur, Georgia.

Oral Health!

Do you know that your mouth can speak a thousand words about your health? It plays an integral role in your overall well-being. A quick look at your saliva can tell many interesting things about your body to the dentist/doctor.

This is why you should pay close attention to your oral health. Your healthcare routine must not neglect dentistry.

Important Signs and Symptoms

The mouth serves as a window to the entire body. It is a vantage point for spotting signs and symptoms of various health issues. Any disease that affects your entire body can be judged using your oral condition. Systematic conditions like diabetes and AIDs begins with oral issues or mouth lesions. The Academy of General Dentistry claims that more than 80% of systemic diseases can be uncovered using signs and symptoms from your mouth. And, two common diseases with prominent oral signs and symptoms would be diabetes and HIV/AIDS.

A Powerful Diagnostic Tool!

Do you know that the saliva is a powerful diagnostic tool for doctors? Most doctors perform saliva tests to detect the presence of viruses, bacteria, and antibodies.

For instance, the saliva shows cortisol levels that can be used to decode your stress level. It is often used to test stress in infants. Saliva is tested to monitor bone loss in men and women that can eventually result in osteoporosis. Certain types of cancer can be uncovered using saliva.

It is important to test your saliva frequently. Dentistry uses a state of art equipment and technology for saliva testing. These tests measure hormones, illegal drugs, antibodies and environmental toxins. If a person is unable to generate HIV specific antibodies, saliva tests can be used to identify the condition easily.

Saliva testing (dentistry) is a powerful way of monitoring and diagnosing diseases. In the future, doctors can use dentistry as a cornerstone for spotting diseases like the Parkinson’s, diabetes and liver cirrhosis.

Natural Protection!

Dentistry strongly believes that our mouth is capable of disabling harmful microorganisms. Saliva is considered as one of the body’s most powerful defenses against harmful bacteria and viruses. Saliva is rich with antibodies that can attack and destroy pathogens. Saliva is rich in histains – a protein that inhibits the development of microorganisms.

By visiting a dentist frequently, you will be able to judge the strength of your saliva. People who invest in oral hygiene will have saliva that protects them from various diseases.

An Infection Source?

Would you believe if someone tells you that your mouth is a source of serious infections? People who don’t floss or brush regularly will face the risks of teeth plague? The plague builds along the gums and creates a perfect environment for bacteria. The moment bacteria starts to infest your mouth, you will be left with serious infections. Common issues faced by people with poor oral hygiene are Trench mouth, gingivitis, and periodontitis.

Fortunately, there are many dental treatments to protect your mouth from such problems. Dentistry’s top priority is to safeguard your mouth from infections. Conversely, it saves your body from infections that can affect your healthy immune system.

Food Habits?

A lot of people find it difficult to regulate their food habits. Once again, this is where dentistry comes into the picture. A skilled and an experienced dentist will help you build healthy food habits and lifestyle. They will give you smart ways of improving your gums, mouth, and teeth.

Digital Branding

Shock Sensors Help in Protecting Your Shipments

We’ve all seen the videos of shippers and package handlers dropping, crushing, kicking and even throwing packages.  You need to know what your package has been through if it is crossing the state, country or even oversees.

If you want to know how many times your package was dropped or what the max “g-force” it was exposed to during shipping, then you might want to invest in a shock sensor.  You can find some excellent models when you visit this site. Shock sensors can tell you the vibration environment the package saw during shipment.  You might want to know the maximum acceleration, or maybe the pulse width of the shock event experienced by your shipment.  Some devices will even show you the raw accelerometer data so that you can use a vibration shaker in-house to replicate the type of shock your shipment has experienced.

What are Shock Sensors?

Impact (or shock) monitors provide immediate warnings when a given load has sustained a sudden wave of force. During shipping, transit, storage, or use, products and equipment are subject to being bumped, banged, and sometimes even smashed.

Shock sensors communicate to the manufacturer, shipper, customer, and operator when and how there may be damage in a process. Cutting right to the root cause of equipment failure can be invaluable. You can reduce troubleshooting times when you know where to start. Forceful shocks can damage electronics, ceramics, glass, plastic, and even metal connections or support members.

How do They Work?

Impact sensors use either electronic circuits or a mechanical system to monitor, measure, and respond to outside forces.

Electronic circuits are configured such that forces cause a variance in signal level voltages. These variances can be monitored over time to provide what would amount to a snapshot of the circuit’s travels and forces it encountered.

Mechanical systems can be designed with a threshold that will cause some change within the system that is obvious to an outside observer.

Each type of impact sensor has its advantages and disadvantages. Electronic circuits can show forces your package or container has encountered or is encountering throughout its trip. This sort of constant monitoring requires power which may or may not be available or limited by battery life. The advantage of mechanical systems is they tend to not require power. However, most mechanical systems will need to be reset after a force outside of the normal range triggers a response in the system. Mechanical systems are generally less expensive. The least expensive options are single use mechanical systems. These do not need to be returned or reset.

What Specs Should I Consider:

Consider options like:

  • Single or multi axis
  • G Force thresholds of 10G to 100G
  • Battery life of 6 months to 1 year
  • Battery type (AA Alkaline, AA Lithium Ion or Lithium Thionyl Chloride)
  • Remote monitoring via Cellular or Satellite
  • USB Connectivity
  • Alert type (LED, Audible Alarm)
  • All in one solutions that also monitor temperature, humidity, and tilt
  • Weight and volume of product

Take you time and make sure that you get the right shock sensor for the type of package that you are shipping.  If the shipper breaks it, they should have to pay for it.

Promote your brand on Instagram
Digital Branding

E-commerce Branding on Instagram – Five Pro Tips

Instagram stands among the world’s top social media platforms today, and even though it is unique, it is still as good as any other social media platform. The visually-based sharing platform was designed in 2007, and since then it has improved every day and has attracted a great number of audiences from all around the world. Instagram is not just good for sharing your favorite moments with your friends and family through pictures, but it can also help you promote your brand or business.

Social media marketing has proved itself to be an exceptional marketing tool, and with the help of Instagram, you can market your business or brand including your e-commerce website. E-commerce is not just dependent on SEO anymore it can also be improved by using social media channels like Instagram. So if you want to do e-commerce branding on Instagram, then you can achieve that initiative, but to do that, you will have to learn things about Instagram and focus on some tips. Here in this article are some useful tips to help you brand your e-commerce on social media.

Make Instagram part of your ecommerce efforts

1# Building a consistent brand image

Keeping your brand image consistent is very important when it comes to ecommerce branding. Branding can never be ignored, and consistency is something that people like a lot. When it comes to the consistency, it is an action that develops trust with the audience, and when the audience sees a brand as trustworthy, they buy from it. So keep a couple of things in mind and make sure that the theme and colors of your Instagram profile are consistent and pleasing. The other thing you need to focus on is your content, which has to be consistent as well; you must also post it regularly.

Harness the power of hashtags

2# Use Hashtags

Hashtags are essential when it comes to social media marketing, and they are very useful on Instagram as well. If you are looking to improve your reach on Instagram and are trying to make your ecommerce website to reach more people, than hashtags can help you do it. What you need to do is create an exciting and creative hashtag which is related to your niche. Once you have the right hashtag, you will see your reach improve dramatically as you will gain followers on Instagram fast.

Create an effective Instagram profile

3# Add an interesting bio to your profile

When you are using Instagram, and you go to a new profile to follow, the first thing you will see is their bio. The same will be the case when people visit your Instagram account. It is essential that you add a good and creative bio to your profile which will impress the audience, and the most important thing which you should never forget is adding your website link to the bio. On Instagram, your bio is the only place where you can post a link to your ecommerce website.

Appeal to influencers

4# Take help from Instagram influencers

Hiring Instagram influencers is a great way of promoting your brand; they are famous people on Instagram who can convince audiences. All you need to do is find an influencer related to your niche and ask them to share your brand with their audience. You can offer them your product or service for free and ask them to review it, or you can just pay them. According to WhitoMedia, when the influencer posts about your brand, people will take a look at it, and you will be connecting with the right audience.

User-submitted photos

5# User-generated content is a great idea

When you are looking to do e-commerce branding on Instagram, then it is not necessary that you keep posting designed creative content all the time. You can always ask your audience to share their pictures with you, and then you can start posting those. When you post user-generated content, your authenticity improves, and people trust you more.

So as you can see Instagram is an exceptional platform and you do not need to rely on just SEO anymore for your ecommerce website. So follow these five professional tips and start promoting your ecommerce website today.

Local Branding

A Quick Walk Through Professional Dentistry

Over the past few years, dentistry has grown in leaps and bounds. There have been many technological advancements and techniques in this field. By definition, dentists are skilled doctors with a Bachelor’s degree. They undergo 4-years of formal education and earn a degree in dental medicine. There are nine different types of dental specialties. It takes two to five years for a dentist to become a specialist. Next, the professionals must be licensed and certified. They should take up national exams and become recognized by the American Dental Association, one such practice is a dentist in Schenectady NY

 

Who are dentists?

Dentistry doesn’t stop with toothaches. It handles much more! In general, a dentist would have a team of technicians, hygienists, assistants and staff members. They provide services for both adults and children. Dentistry involves a wide range of services. Common services include tooth removal (especially the wisdom tooth), filling cavities and cosmetic surgeries.  Dental procedures can be covered by medical insurance. But, you must check with your insurance service provider on what would (and wouldn’t) be covered.

Why should you visit the dentist?

Everyone must visit a dentist at some time or the other. The American Dental Association revealed that 164 million hours are spent on oral health. This includes adults and children who need restorative and preventive care. Common forms of restorative care include fillings, cleanings, teeth whitening, sealants, period x-rays and root canals. If you are facing dental issues, you must consult a dentist. If you require complicated root canal treatments, you must visit an endodontic surgeon. Dentistry helps in uncovering ulcers and cancers too! With respect to kids, families approach pediatric dentists for “oral” support.

#1 Reputation

Finding the right dentist is easy said than done. You must consider many important factors. First of all, you should check if the dentist is reputed. Go through online reviews and testimonies on the dentist. There are so many platforms for gathering information about a dentist and his/her practice. Always check if the patients were treated right or not.

#2 Authorized?

Moving on, you should approach the state’s dental board. The dental board certifies and licenses dentists. Every state maintains a record of its dentists. It has a dentistry website with everything you need to know. You can track previous claims and testimonies of a dentist. When you read through the state dental board, ensure that the dentist doesn’t have doubtful claims.

#3 Ask Questions

Before you finalize on a dentist, go ahead and interview him/her. The dentist should have a clean dental practice area. They must be prepared to answer your questions. Don’t forget to inquire on the dentist’s educational qualification. Here are few questions you must ask a dentist:

  • What is your experience?
  • What is your area of specialization?
  • Where did you graduate from?
  • How big is your office? How many technicians and staff members do you work with?

At all times, check if the dentist meets your requirements. They must be family-oriented and prepared to provide you the details. The dentist you choose must suit your family and you.

Boosting your company's digital image
Digital Branding

How to Boost Your Company’s Digital Image

In today’s world, so much of life operates on the internet. Although this has an impact on everyday society and social interactions, it also has significant repercussions on how businesses operate. Of course, the quality of a company’s products and customer service are still incredibly important in retaining customers and earning referrals. But, increasingly, a company is not viable in the long-term unless it has an excellent digital image.

That is, every business must have an effective and appealing internet presence if it is going to be successful. Therefore, factors such as social media activity and website layout should be important to you as you grow or build your business. Here are a few ways you can begin to create a reliable and viable internet presence for your company.

Make your website design clear

21185368 – website template

Clean Up Your Website and Other Professional Profiles

If your company has been around for a while, chances are your website has, too. Even if it’s only been a few years since you updated and upgraded your website, it’s probably time to do it again. Effective websites should be aesthetically appealing, simple, and easy to navigate. Especially if your website was created a while ago, it may be overly busy or bright, since that used to be the preferred style online. Today, however, that style doesn’t fly anymore. Your website should have clean, simple colors and easy-to-read fonts.

Every page on your site should be accessible via a “map” that runs either on the side or on the top of the website. This will make sure that your visitors can get anywhere on the website that they’d like to, with one simple click. While you’re redoing the style of your website, also update any old content, and double check for typos or grammatical errors. Small typos on the front page of your website will turn away customers before they even have a chance to figure out what your company is all about.

Maximize website SEO

Make Use of SEO for your Website

Even the most beautiful and functional website is useless unless people are actually visiting. After you’ve upgraded and modernized your website, it’s time to boost the number of visitors. To increase traffic to your website, make use of SEO — search engine optimization. SEO runs on a number of factors, one of the most important of which is keyword use. Do some research and find out the most relevant keywords used when people search for companies such as yours. Then, incorporate those keywords throughout your website content, so that your website will begin to appear higher in search engines’ results.

Be warned not to overuse keywords, however. This can get your website marked as “spam,” and can also turn visitors away if the content does not read naturally and fluidly. For instance, a digital marketing firm may make good use of the keyword “Above The Fold Media – SEO firm” by utilizing it in website headers or photo captions. However, attempting to weave a phrase such as that into the text of blog posts may prove tricky and ultimately be detrimental to the company’s SEO rankings.

Stay to date with social media

Stay Up-to-Date with Social Media

While you’re paying attention to your website, don’t forget to make use of social media as well. Make sure that your company has an official and accurate Facebook page, and check it regularly so that you can respond quickly to any comments or messages. If relevant to your company, also consider starting a Twitter or Instagram account, so that you can interact with your customer base and earn followers through your posts.

Keep in mind that internet trends can change quickly, so it’s important to be in tune with your customer base. Pay attention to any feedback you get from customers, and you’ll be well on your way to creating an appealing internet presence for your company.

Consumers access ads on their smartphone
Digital Branding

The Place Of Physical Branding & Advertising Today

When People Look Up From Their Smartphones, Does Physical Branding & Advertising Still Have A Role Today?

As young as I am at 25, I still find it fascinating how much the world has changed with technology in my lifetime. While my parents still have the paper delivered to their door, I don’t know the last time I saw them sit down with a cup of coffee and read it like they used to. Additionally, advertisements in gaming and music magazines used to be how I found new artists and video games. Now I get most of that on the internet.

It’s odd to think that magazine ads, billboards, newspaper clippings — physical advertising formats — do not carry the same importance as they did only a short time ago. This begs the question, is there any need for physical advertising in 2017?

Personally, I think there is. In fact, I would still say it is crucial. After all, many of the greatest marketing campaigns of all time had a strong physical advertising component to them. But since transitioning into this digital age, we now have to view physical advertising through a different lens.

Older demographic reading newspaper

Who Reads The Paper Today?

It probably doesn’t surprise you that since the year 2000, people of all ages read the newspaper less and less. The amount of men and women who are 65 or older that read a paper daily has dropped from 72 percent to 50 percent. Unsurprisingly, the amount of young adults ages 25 to 34 who read a paper daily has dropped from 41 percent to a whopping 17 percent. Ouch!

This obviously has greatly changed the way brands target their marketing messages to consumers. To reach that latter demographic of today, it probably wouldn’t make sense to spend your advertising budget on a newspaper ad. However, there would still be a point to invest in that if you were trying to reach the 65 plus demographic.

On the other side of the print coin, magazines are still very relevant. Not that the internet hasn’t delivered a deep blow to the industry, but magazine closures are actually down from 10 to 15 years ago, which means people are still buying them. To be fair, that industry could use your advertisements as much as you could use their exposure, so if you have a niche that a popular magazine is involved in, it may be worth the investment of a few issues.

How you present yourself and where you place yourself should depend on the demographic you’re trying to reach. If you’re selling to an older generation, brand yourself for them — and then place yourselves where they will see you. But don’t waste time where your demographic isn’t, even if it’s historically or traditionally been a good place to advertise. It’s not anymore and the time to move on is now.

Subway advertising goes underground

Where Are You Going With That Sign? Underground, Of Course!

Something I’ve found very interesting about myself is how close attention I pay to signs when I ride the subway. I learned more about shows on TNT and USA because I rode an underground train, rather than from another senseless popup ad.

It looks like I’m not the only one. Clint White from WiT Media testified that nearly all of WiT’s clients, both for-profits and not-for-profits, utilize subway ads, as they map out their potential customer’s journey through the the purchase funnel.

A big part of advertising is getting your brand and product in front of people’s faces enough for them to get curious. So if there are 5.7 million people who ride New York subways per week. Imagine if they see one of your signs then later saw one of your online ads, and thought “oh yeah, I’ve seen this on the Subway.”

It’s up to you whether or not the sign is worth its cost, and then the details are another issue. For instance, many of the signs in the New York Underground are digital, which requires a new kind of ROI analysis from you. In recognizing that, weigh the risk properly.

Retro billboard

Billboards Are for Drivers

Primarily, billboards can be found by roadways. Therefore, the typical purpose of a billboard is to influence drivers to stop at a business near their actual path. These are for gas stations, places to eat, and shopping malls off the next exit. Those businesses deserve billboard exposure.

So if you’re thinking about buying a billboard, think of using it as a physical precursor for what is soon in the path of drivers looking at it. Don’t waste it on something out of someone’s way.

The Bottom Line

At the end of the day, physical advertisement in 2017 is still incredibly relevant. However, where you advertise your products is of the utmost importance, because generic physical advertisement does nothing to help your brand. No longer can you put your brand in front of just anyone and hope they are interested in it. Rather, you need to be very careful where you spend your advertising budget because the stakes are higher than ever.

If you have any experience with physical branding in a digital age that you’d like to share, I want to hear it. Hit me up on twitter.com/robolitious.

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Focus on your customer
Digital Branding

Who’s the Main Character in Your Branded Storytelling?

Branded Storytelling Is The Best Marketing

The rise of content marketing has led to a renewed focus on branded storytelling. Rather than pitch products, recite talking points, or double down on hard selling, brands can now create compelling narratives that provoke, engage, and ultimately entice customers down the sales funnel. It’s an approach that’s sometimes referred to as selling without selling, and it’s uniquely suited for today’s content-based landscape.

Most companies now know that branded storytelling is a powerful tool, yet a lot of companies have the wrong idea about what branded storytelling really is. It’s sometimes explained as “telling the story of your brand,” or “creating a narrative about your company”—but that’s not really how effective branded storytelling works.

Storytelling is the best marketing

Who’s the Star of Your Story?

Simply put, if your branded storytelling is going to be effective, you can’t put your company at the center. You can’t be the main character in your own drama.

Your main character needs to be the audience.

That’s the subtle yet crucial point that a lot of marketers miss out on. They work hard to tell the story of their brand without creating a place for audience members to find their way in, or to understand how it’s relevant for them. And frankly, that’s not appealing. Customers really don’t care about your brand, except insofar as you explain what’s in it for them.

So how can you ensure that your audience is at the center of the story you’re telling—swept along in the action, invested in the stakes, and thrilled by the conclusion? Here are a few quick suggestions.

Make your audience the start of your story

Putting the Audience in the Center of The Action

Know who your audience is. If your audience is going to be the protagonist in your story, well, that means you’ve got to know all about them—and not just the basic demographics. You’ve got to know what motivates them. You’ve got to know what they value. You’ve got to know what their pain points are, and which conflicts they’re seeking to address. Finally, you’ve got to know what kind of resolution they’re seeking; ultimately, that’s the part of the story where you’ll want to position your brand.

Get the structure right. Good stories have a beginning, a middle, and an end—and your branded storytelling shouldn’t be any different. This is a pattern that human brains recognize, after all, so make sure the story you’re telling for your brand fits the bill—presenting a basic premise, rising action, and a conclusion.

Be emotional. Good storytelling makes people feel things. Your branded storytelling shouldn’t just be about the nuts-and-bolts of your product or your company history. It should focus on what your audience members feel as they address problems or issues, and ultimately as they turn to your brand for a solution. Be evocative. Be focused on the feels.

Remember to be relatable. We all tend to like the movies and books with characters we can relate to; these characters are proxies for ourselves. Your branded storytelling should work in much the same way. You may not be writing directly to one specific person, but your content should feel like it’s made for someone specific by focusing on universal experiences.

Inject conflict. You can’t really have a good story without conflict. Your branded storytelling should always have some kind of a problem, a pain point your audience can relate to. Again, that’s where your brand enters—to provide a solution, a sense of relief.

Storytelling done right

Storytelling Done Right

Have you ever read a company blog post that was essentially a laundry list of facts about that company, or about its flagship product? That kind of sales-pitchy approach is the exact opposite of good storytelling, and it really fails at everything laid out in the above list—which means it’s not likely to be very effective.

That’s because it misses the central fact of good, branded storytelling: It’s not about your business. It’s about the audience. The better you help them see their place in your unfolding tale, the more effective your content will be.

Amanda Clark Grammar Chic

Bio: Amanda E. Clark is the president and editor-in-chief of Grammar Chic, Inc., a full-service professional writing and editing company. Amanda is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Amanda, along with her team of skilled professional writers and editors, has offered expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces.  Amanda invites you to visit Grammar Chic online at www.grammarchic.net  and www.professionalresumewriters.net.

 

What is digital marketing
Digital Branding

8 Unique Digital Marketing Methods That Can Help You Develop Your Business

What Is The Meaning Of The Concept Of Digital Marketing?

Digital Marketing is not just about bringing about more online sales, improving your search engine ranking, or increasing your click-throughs. Obviously, these are important aspects, but your team should not just focus on these things. Digital marketing is about increasing exposure and raising brand awareness, which leads in making your brand known to people.

Businesses are doing best they can to stay in the race. Even if your website receives lots of traffic, it doesn’t mean anything if those viewers aren’t converted to customers. Digital marketing is a very competitive field. Although it provides many unique opportunities, it also has its concurrent challenges. Digital marketing provides a very genuine chance to survive, compete. and grow your business. There are methods that digital marketing can substantially help your business.

8 Way Digital Marketing Can Help Your Business

  • It gives you chance to interact with the targeted audience: One of the best advantages of digital marketing is it gives you the opportunity to interact with the audience in real time, unlike traditional marketing. Customers want you to talk to them. The way you interact with your audience decides whether you will succeed or fail. With this interaction, you can understand what your targeted audience is looking for. This information will help you out creating right strategies and improve or add anything to your products or the services.
  • It makes your customers take action: Digital marketing includes many unique strategies that influence people to take actions that will benefit your business or brand. By using smart, customized, and out of the box strategies, you can encourage your visitors to convert on the spot.
  • It levels the online playing field: Digital marketing has also leveled the playing field so that medium and small businesses can compete with the big ones. Any business with a well-designed, responsive website can pull in traffic and sell their products or services in the same way that large companies previously only could do.Appeal to your mobile customers
  • It provides for the mobile consumer: Mobile Internet has eclipsed the users of desktop systems as modern sources of information or means of communication, due to the swift rise of smartphones and tablets. Having a digital marketing campaign that focuses on mobile consumers will benefit the growth of your business. You cannot consider mobiles as an alternative to computers and laptops, but they are one often the way your customers reach you to make purchasing decisions.
  • It brings you conversion: How can you measure the success of your website? This can be done by incoming traffic to your site that gets converted into sales and leads. None of your traffic and marketing campaigns make sense if you can’t change visitors’ behavior.
  • Improves your brand reputation: The audiences who are attracted by your digital marketing services want to know more about your brand and purchase what you have to offer. If you deliver, what you promise, then you will build up a good relationship with your audience. This is how your brand’s reputation is built because the customers who are convinced to buy from your engagement will definitely share their experience with others.
  • Helps you make better revenue: High conversion rates by a digital marketing campaign are forced to benefit your business in terms of money. Small and medium businesses are very much benefited from digital marketing techniques.
  • Gives better return on Investment: Not only does digital marketing help you in building revenue and branding, it provides better ROI than old traditional method. You can easily track and monitor digital marketing, so you can easily calculate your results as soon as your targeted audience takes the desired action, like providing contact information, signing up for a newsletter, or purchasing something. A steady flow of traffic that is converted into leads can be generated from digital marketing. The more traffic generated by your business, the faster you can get your return on investment.

Engage your audience through social media

  • Invest in social media: Social media optimization has become an essential part of digital marketing. Interactions via social media are more crucial than ever, and if you haven’t communicated and associated with your audience, then you will definitely lose a big advantage. There are many social media optimization services which can take your online marketing efforts to next level. This will help you in creating a strong brand identity on social media to appeal your target audience.

So, if you have many visitors on your website but fail to engage them, they will definitely exit your site and perhaps never come back. So, that’s why digital marketing is necessary, as it provides many different strategies and methods to attract traffic that sticks and goes on to produce the results you want.

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