All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

Promote your brand on Instagram
Digital Branding

E-commerce Branding on Instagram – Five Pro Tips

Instagram stands among the world’s top social media platforms today, and even though it is unique, it is still as good as any other social media platform. The visually-based sharing platform was designed in 2007, and since then it has improved every day and has attracted a great number of audiences from all around the world. Instagram is not just good for sharing your favorite moments with your friends and family through pictures, but it can also help you promote your brand or business.

Social media marketing has proved itself to be an exceptional marketing tool, and with the help of Instagram, you can market your business or brand including your e-commerce website. E-commerce is not just dependent on SEO anymore it can also be improved by using social media channels like Instagram. So if you want to do e-commerce branding on Instagram, then you can achieve that initiative, but to do that, you will have to learn things about Instagram and focus on some tips. Here in this article are some useful tips to help you brand your e-commerce on social media.

Make Instagram part of your ecommerce efforts

1# Building a consistent brand image

Keeping your brand image consistent is very important when it comes to ecommerce branding. Branding can never be ignored, and consistency is something that people like a lot. When it comes to the consistency, it is an action that develops trust with the audience, and when the audience sees a brand as trustworthy, they buy from it. So keep a couple of things in mind and make sure that the theme and colors of your Instagram profile are consistent and pleasing. The other thing you need to focus on is your content, which has to be consistent as well; you must also post it regularly.

Harness the power of hashtags

2# Use Hashtags

Hashtags are essential when it comes to social media marketing, and they are very useful on Instagram as well. If you are looking to improve your reach on Instagram and are trying to make your ecommerce website to reach more people, than hashtags can help you do it. What you need to do is create an exciting and creative hashtag which is related to your niche. Once you have the right hashtag, you will see your reach improve dramatically as you will gain followers on Instagram fast.

Create an effective Instagram profile

3# Add an interesting bio to your profile

When you are using Instagram, and you go to a new profile to follow, the first thing you will see is their bio. The same will be the case when people visit your Instagram account. It is essential that you add a good and creative bio to your profile which will impress the audience, and the most important thing which you should never forget is adding your website link to the bio. On Instagram, your bio is the only place where you can post a link to your ecommerce website.

Appeal to influencers

4# Take help from Instagram influencers

Hiring Instagram influencers is a great way of promoting your brand; they are famous people on Instagram who can convince audiences. All you need to do is find an influencer related to your niche and ask them to share your brand with their audience. You can offer them your product or service for free and ask them to review it, or you can just pay them. According to WhitoMedia, when the influencer posts about your brand, people will take a look at it, and you will be connecting with the right audience.

User-submitted photos

5# User-generated content is a great idea

When you are looking to do e-commerce branding on Instagram, then it is not necessary that you keep posting designed creative content all the time. You can always ask your audience to share their pictures with you, and then you can start posting those. When you post user-generated content, your authenticity improves, and people trust you more.

So as you can see Instagram is an exceptional platform and you do not need to rely on just SEO anymore for your ecommerce website. So follow these five professional tips and start promoting your ecommerce website today.

Local Branding

A Quick Walk Through Professional Dentistry

Over the past few years, dentistry has grown in leaps and bounds. There have been many technological advancements and techniques in this field. By definition, dentists are skilled doctors with a Bachelor’s degree. They undergo 4-years of formal education and earn a degree in dental medicine. There are nine different types of dental specialties. It takes two to five years for a dentist to become a specialist. Next, the professionals must be licensed and certified. They should take up national exams and become recognized by the American Dental Association, one such practice is a dentist in Schenectady NY

 

Who are dentists?

Dentistry doesn’t stop with toothaches. It handles much more! In general, a dentist would have a team of technicians, hygienists, assistants and staff members. They provide services for both adults and children. Dentistry involves a wide range of services. Common services include tooth removal (especially the wisdom tooth), filling cavities and cosmetic surgeries.  Dental procedures can be covered by medical insurance. But, you must check with your insurance service provider on what would (and wouldn’t) be covered.

Why should you visit the dentist?

Everyone must visit a dentist at some time or the other. The American Dental Association revealed that 164 million hours are spent on oral health. This includes adults and children who need restorative and preventive care. Common forms of restorative care include fillings, cleanings, teeth whitening, sealants, period x-rays and root canals. If you are facing dental issues, you must consult a dentist. If you require complicated root canal treatments, you must visit an endodontic surgeon. Dentistry helps in uncovering ulcers and cancers too! With respect to kids, families approach pediatric dentists for “oral” support.

#1 Reputation

Finding the right dentist is easy said than done. You must consider many important factors. First of all, you should check if the dentist is reputed. Go through online reviews and testimonies on the dentist. There are so many platforms for gathering information about a dentist and his/her practice. Always check if the patients were treated right or not.

#2 Authorized?

Moving on, you should approach the state’s dental board. The dental board certifies and licenses dentists. Every state maintains a record of its dentists. It has a dentistry website with everything you need to know. You can track previous claims and testimonies of a dentist. When you read through the state dental board, ensure that the dentist doesn’t have doubtful claims.

#3 Ask Questions

Before you finalize on a dentist, go ahead and interview him/her. The dentist should have a clean dental practice area. They must be prepared to answer your questions. Don’t forget to inquire on the dentist’s educational qualification. Here are few questions you must ask a dentist:

  • What is your experience?
  • What is your area of specialization?
  • Where did you graduate from?
  • How big is your office? How many technicians and staff members do you work with?

At all times, check if the dentist meets your requirements. They must be family-oriented and prepared to provide you the details. The dentist you choose must suit your family and you.

Boosting your company's digital image
Digital Branding

How to Boost Your Company’s Digital Image

In today’s world, so much of life operates on the internet. Although this has an impact on everyday society and social interactions, it also has significant repercussions on how businesses operate. Of course, the quality of a company’s products and customer service are still incredibly important in retaining customers and earning referrals. But, increasingly, a company is not viable in the long-term unless it has an excellent digital image.

That is, every business must have an effective and appealing internet presence if it is going to be successful. Therefore, factors such as social media activity and website layout should be important to you as you grow or build your business. Here are a few ways you can begin to create a reliable and viable internet presence for your company.

Make your website design clear

21185368 – website template

Clean Up Your Website and Other Professional Profiles

If your company has been around for a while, chances are your website has, too. Even if it’s only been a few years since you updated and upgraded your website, it’s probably time to do it again. Effective websites should be aesthetically appealing, simple, and easy to navigate. Especially if your website was created a while ago, it may be overly busy or bright, since that used to be the preferred style online. Today, however, that style doesn’t fly anymore. Your website should have clean, simple colors and easy-to-read fonts.

Every page on your site should be accessible via a “map” that runs either on the side or on the top of the website. This will make sure that your visitors can get anywhere on the website that they’d like to, with one simple click. While you’re redoing the style of your website, also update any old content, and double check for typos or grammatical errors. Small typos on the front page of your website will turn away customers before they even have a chance to figure out what your company is all about.

Maximize website SEO

Make Use of SEO for your Website

Even the most beautiful and functional website is useless unless people are actually visiting. After you’ve upgraded and modernized your website, it’s time to boost the number of visitors. To increase traffic to your website, make use of SEO — search engine optimization. SEO runs on a number of factors, one of the most important of which is keyword use. Do some research and find out the most relevant keywords used when people search for companies such as yours. Then, incorporate those keywords throughout your website content, so that your website will begin to appear higher in search engines’ results.

Be warned not to overuse keywords, however. This can get your website marked as “spam,” and can also turn visitors away if the content does not read naturally and fluidly. For instance, a digital marketing firm may make good use of the keyword “Above The Fold Media – SEO firm” by utilizing it in website headers or photo captions. However, attempting to weave a phrase such as that into the text of blog posts may prove tricky and ultimately be detrimental to the company’s SEO rankings.

Stay to date with social media

Stay Up-to-Date with Social Media

While you’re paying attention to your website, don’t forget to make use of social media as well. Make sure that your company has an official and accurate Facebook page, and check it regularly so that you can respond quickly to any comments or messages. If relevant to your company, also consider starting a Twitter or Instagram account, so that you can interact with your customer base and earn followers through your posts.

Keep in mind that internet trends can change quickly, so it’s important to be in tune with your customer base. Pay attention to any feedback you get from customers, and you’ll be well on your way to creating an appealing internet presence for your company.

Consumers access ads on their smartphone
Digital Branding

The Place Of Physical Branding & Advertising Today

When People Look Up From Their Smartphones, Does Physical Branding & Advertising Still Have A Role Today?

As young as I am at 25, I still find it fascinating how much the world has changed with technology in my lifetime. While my parents still have the paper delivered to their door, I don’t know the last time I saw them sit down with a cup of coffee and read it like they used to. Additionally, advertisements in gaming and music magazines used to be how I found new artists and video games. Now I get most of that on the internet.

It’s odd to think that magazine ads, billboards, newspaper clippings — physical advertising formats — do not carry the same importance as they did only a short time ago. This begs the question, is there any need for physical advertising in 2017?

Personally, I think there is. In fact, I would still say it is crucial. After all, many of the greatest marketing campaigns of all time had a strong physical advertising component to them. But since transitioning into this digital age, we now have to view physical advertising through a different lens.

Older demographic reading newspaper

Who Reads The Paper Today?

It probably doesn’t surprise you that since the year 2000, people of all ages read the newspaper less and less. The amount of men and women who are 65 or older that read a paper daily has dropped from 72 percent to 50 percent. Unsurprisingly, the amount of young adults ages 25 to 34 who read a paper daily has dropped from 41 percent to a whopping 17 percent. Ouch!

This obviously has greatly changed the way brands target their marketing messages to consumers. To reach that latter demographic of today, it probably wouldn’t make sense to spend your advertising budget on a newspaper ad. However, there would still be a point to invest in that if you were trying to reach the 65 plus demographic.

On the other side of the print coin, magazines are still very relevant. Not that the internet hasn’t delivered a deep blow to the industry, but magazine closures are actually down from 10 to 15 years ago, which means people are still buying them. To be fair, that industry could use your advertisements as much as you could use their exposure, so if you have a niche that a popular magazine is involved in, it may be worth the investment of a few issues.

How you present yourself and where you place yourself should depend on the demographic you’re trying to reach. If you’re selling to an older generation, brand yourself for them — and then place yourselves where they will see you. But don’t waste time where your demographic isn’t, even if it’s historically or traditionally been a good place to advertise. It’s not anymore and the time to move on is now.

Subway advertising goes underground

Where Are You Going With That Sign? Underground, Of Course!

Something I’ve found very interesting about myself is how close attention I pay to signs when I ride the subway. I learned more about shows on TNT and USA because I rode an underground train, rather than from another senseless popup ad.

It looks like I’m not the only one. Clint White from WiT Media testified that nearly all of WiT’s clients, both for-profits and not-for-profits, utilize subway ads, as they map out their potential customer’s journey through the the purchase funnel.

A big part of advertising is getting your brand and product in front of people’s faces enough for them to get curious. So if there are 5.7 million people who ride New York subways per week. Imagine if they see one of your signs then later saw one of your online ads, and thought “oh yeah, I’ve seen this on the Subway.”

It’s up to you whether or not the sign is worth its cost, and then the details are another issue. For instance, many of the signs in the New York Underground are digital, which requires a new kind of ROI analysis from you. In recognizing that, weigh the risk properly.

Retro billboard

Billboards Are for Drivers

Primarily, billboards can be found by roadways. Therefore, the typical purpose of a billboard is to influence drivers to stop at a business near their actual path. These are for gas stations, places to eat, and shopping malls off the next exit. Those businesses deserve billboard exposure.

So if you’re thinking about buying a billboard, think of using it as a physical precursor for what is soon in the path of drivers looking at it. Don’t waste it on something out of someone’s way.

The Bottom Line

At the end of the day, physical advertisement in 2017 is still incredibly relevant. However, where you advertise your products is of the utmost importance, because generic physical advertisement does nothing to help your brand. No longer can you put your brand in front of just anyone and hope they are interested in it. Rather, you need to be very careful where you spend your advertising budget because the stakes are higher than ever.

If you have any experience with physical branding in a digital age that you’d like to share, I want to hear it. Hit me up on twitter.com/robolitious.

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Focus on your customer
Digital Branding

Who’s the Main Character in Your Branded Storytelling?

Branded Storytelling Is The Best Marketing

The rise of content marketing has led to a renewed focus on branded storytelling. Rather than pitch products, recite talking points, or double down on hard selling, brands can now create compelling narratives that provoke, engage, and ultimately entice customers down the sales funnel. It’s an approach that’s sometimes referred to as selling without selling, and it’s uniquely suited for today’s content-based landscape.

Most companies now know that branded storytelling is a powerful tool, yet a lot of companies have the wrong idea about what branded storytelling really is. It’s sometimes explained as “telling the story of your brand,” or “creating a narrative about your company”—but that’s not really how effective branded storytelling works.

Storytelling is the best marketing

Who’s the Star of Your Story?

Simply put, if your branded storytelling is going to be effective, you can’t put your company at the center. You can’t be the main character in your own drama.

Your main character needs to be the audience.

That’s the subtle yet crucial point that a lot of marketers miss out on. They work hard to tell the story of their brand without creating a place for audience members to find their way in, or to understand how it’s relevant for them. And frankly, that’s not appealing. Customers really don’t care about your brand, except insofar as you explain what’s in it for them.

So how can you ensure that your audience is at the center of the story you’re telling—swept along in the action, invested in the stakes, and thrilled by the conclusion? Here are a few quick suggestions.

Make your audience the start of your story

Putting the Audience in the Center of The Action

Know who your audience is. If your audience is going to be the protagonist in your story, well, that means you’ve got to know all about them—and not just the basic demographics. You’ve got to know what motivates them. You’ve got to know what they value. You’ve got to know what their pain points are, and which conflicts they’re seeking to address. Finally, you’ve got to know what kind of resolution they’re seeking; ultimately, that’s the part of the story where you’ll want to position your brand.

Get the structure right. Good stories have a beginning, a middle, and an end—and your branded storytelling shouldn’t be any different. This is a pattern that human brains recognize, after all, so make sure the story you’re telling for your brand fits the bill—presenting a basic premise, rising action, and a conclusion.

Be emotional. Good storytelling makes people feel things. Your branded storytelling shouldn’t just be about the nuts-and-bolts of your product or your company history. It should focus on what your audience members feel as they address problems or issues, and ultimately as they turn to your brand for a solution. Be evocative. Be focused on the feels.

Remember to be relatable. We all tend to like the movies and books with characters we can relate to; these characters are proxies for ourselves. Your branded storytelling should work in much the same way. You may not be writing directly to one specific person, but your content should feel like it’s made for someone specific by focusing on universal experiences.

Inject conflict. You can’t really have a good story without conflict. Your branded storytelling should always have some kind of a problem, a pain point your audience can relate to. Again, that’s where your brand enters—to provide a solution, a sense of relief.

Storytelling done right

Storytelling Done Right

Have you ever read a company blog post that was essentially a laundry list of facts about that company, or about its flagship product? That kind of sales-pitchy approach is the exact opposite of good storytelling, and it really fails at everything laid out in the above list—which means it’s not likely to be very effective.

That’s because it misses the central fact of good, branded storytelling: It’s not about your business. It’s about the audience. The better you help them see their place in your unfolding tale, the more effective your content will be.

Amanda Clark Grammar Chic

Bio: Amanda E. Clark is the president and editor-in-chief of Grammar Chic, Inc., a full-service professional writing and editing company. Amanda is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Amanda, along with her team of skilled professional writers and editors, has offered expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces.  Amanda invites you to visit Grammar Chic online at www.grammarchic.net  and www.professionalresumewriters.net.

 

What is digital marketing
Digital Branding

8 Unique Digital Marketing Methods That Can Help You Develop Your Business

What Is The Meaning Of The Concept Of Digital Marketing?

Digital Marketing is not just about bringing about more online sales, improving your search engine ranking, or increasing your click-throughs. Obviously, these are important aspects, but your team should not just focus on these things. Digital marketing is about increasing exposure and raising brand awareness, which leads in making your brand known to people.

Businesses are doing best they can to stay in the race. Even if your website receives lots of traffic, it doesn’t mean anything if those viewers aren’t converted to customers. Digital marketing is a very competitive field. Although it provides many unique opportunities, it also has its concurrent challenges. Digital marketing provides a very genuine chance to survive, compete. and grow your business. There are methods that digital marketing can substantially help your business.

8 Way Digital Marketing Can Help Your Business

  • It gives you chance to interact with the targeted audience: One of the best advantages of digital marketing is it gives you the opportunity to interact with the audience in real time, unlike traditional marketing. Customers want you to talk to them. The way you interact with your audience decides whether you will succeed or fail. With this interaction, you can understand what your targeted audience is looking for. This information will help you out creating right strategies and improve or add anything to your products or the services.
  • It makes your customers take action: Digital marketing includes many unique strategies that influence people to take actions that will benefit your business or brand. By using smart, customized, and out of the box strategies, you can encourage your visitors to convert on the spot.
  • It levels the online playing field: Digital marketing has also leveled the playing field so that medium and small businesses can compete with the big ones. Any business with a well-designed, responsive website can pull in traffic and sell their products or services in the same way that large companies previously only could do.Appeal to your mobile customers
  • It provides for the mobile consumer: Mobile Internet has eclipsed the users of desktop systems as modern sources of information or means of communication, due to the swift rise of smartphones and tablets. Having a digital marketing campaign that focuses on mobile consumers will benefit the growth of your business. You cannot consider mobiles as an alternative to computers and laptops, but they are one often the way your customers reach you to make purchasing decisions.
  • It brings you conversion: How can you measure the success of your website? This can be done by incoming traffic to your site that gets converted into sales and leads. None of your traffic and marketing campaigns make sense if you can’t change visitors’ behavior.
  • Improves your brand reputation: The audiences who are attracted by your digital marketing services want to know more about your brand and purchase what you have to offer. If you deliver, what you promise, then you will build up a good relationship with your audience. This is how your brand’s reputation is built because the customers who are convinced to buy from your engagement will definitely share their experience with others.
  • Helps you make better revenue: High conversion rates by a digital marketing campaign are forced to benefit your business in terms of money. Small and medium businesses are very much benefited from digital marketing techniques.
  • Gives better return on Investment: Not only does digital marketing help you in building revenue and branding, it provides better ROI than old traditional method. You can easily track and monitor digital marketing, so you can easily calculate your results as soon as your targeted audience takes the desired action, like providing contact information, signing up for a newsletter, or purchasing something. A steady flow of traffic that is converted into leads can be generated from digital marketing. The more traffic generated by your business, the faster you can get your return on investment.

Engage your audience through social media

  • Invest in social media: Social media optimization has become an essential part of digital marketing. Interactions via social media are more crucial than ever, and if you haven’t communicated and associated with your audience, then you will definitely lose a big advantage. There are many social media optimization services which can take your online marketing efforts to next level. This will help you in creating a strong brand identity on social media to appeal your target audience.

So, if you have many visitors on your website but fail to engage them, they will definitely exit your site and perhaps never come back. So, that’s why digital marketing is necessary, as it provides many different strategies and methods to attract traffic that sticks and goes on to produce the results you want.

Click here for more information.

Local Branding

Checklist Items to Take Care of Before Moving into Your New Home

You’ve been pre-approved for a new mortgage, you’ve shopped for your dream home, and your offer was accepted. You’re about to close on your new home, and you could not be more excited. You’re currently making list after list of all that requires your attention, and it’s only getting longer with each passing day. Packing, tracking down movers, scheduling painters and other contractors if needed, and so much more goes onto that growing list each day, and you’ve forgotten about air purification until now. It’s imperative you do so, but so are the other items on this list of things to do before you move into your new home.

Hire Pest Control

Whether your house was empty sitting on the market for months or occupied by a lovely family in need of a new home, you’ll want to call for pest control services. It’s the only way you can be confident the bugs, pests, and other unwanted creatures that created a home in your home are handled immediately. Call now to schedule an appointment prior to moving in. It’s easier to have them come in an spray for unwanted bugs prior to moving all your belongings into the house.

Change the Locks

Now that the house is officially yours, it’s time to change the locks. You have no idea how many people have the key to your front door, so now is a good time to ensure you’re in control of that. Change all the locks in the house to be sure no one is able to let themselves in a whim. You want to at least make them work for it if they’re planning on engaging in criminal activity in your new home. That, of course, is just realtor humor.

Change the Alarm Codes

You’ll need the old codes from the previous owners, and you’ll want to change those immediately. The worst thing you can do other than allowing strangers to use their keys to walk into your home is allowing them to walk in and turn the alarm off on their own. You should make sure all codes, including the one that opens the garage, are changed the moment you move in your new home. This is your home now, and it needs to reflect that when you set the alarm.

Clean Up

Now that you own this house, hire a cleaning company to come in and make it your own. The prior owners were probably very clean people, but you want a deep clean to get their hair out of the carpets and their germs off your new toilets. A professional cleaning company can take your house from clean to spotless before you move in and call it your own.

Now is the time to check on all the things you must do before you move into your new home, and we can help you do that with this list of to-dos. It’s not always fun to add to the list, but it’s always enjoyable to cross things off the list with a sense of accomplishment.

Digital Branding

Six Ways Hiring a Business Coach Can Take your Company to the Next Level

When running your own business, it is important to take advantage of every resource available to you. Business coaching is a tool that can help you run your company at a much higher level. From your top level executives down to your lower level employees, business coaches can help your organization run much more smoothly. Here are six ways hiring a business coach can take your company to the next level. 

Business coaches can help you go outside your comfort zone 

Some entrepreneurs need help expanding themselves and their personalities. Online business owners can be especially introverted due to their lack of face to face communications. This can be very detrimental to a career as a business owner. However, a business coach can help you learn communication skills that can take your personality and business to a whole new level. The Everest Academy is a great example of a team of coaching professionals that can help you get out of your comfort zone

Have someone to be accountable to 

If you have ever tried to stick to a workout routine or diet, you will know that it is much easier to stay consistent when you have someone to stay accountable to. A business coach will act as an individual who will keep you accountable during your pathway to business success. They will help you set captivating goals and check on your progress toward those goals. 

Develop more self-confidence 

As a business owner, your self-confidence is key. You will not be able to take the proper action if you are not confident in your business. Business coaches train in the art of teaching self-confidence to their clients. 

Find someone who isn’t afraid of calling you out

There are many times that you can be operating inside of a bubble as a business owner. None of your employees will want to tell you that your ideas are bad. Your friends who look up to you as an entrepreneur may always be praising your new ideas simply because they admire the fact that you run your own company. A business coach will be able to tell you if an idea is a good or bad one. They will call you out on your mistakes and help you fix them. It is good to have someone on your team who will actually give you constructive criticism. 

Increase your productivity 

A business coach will be able to help you determine where you are wasting your time. This will be key to increasing your productivity. Everyone only has a certain time during the day in which they can get their work done. If you are effectively using this time, you will be much more productive with the growth of your business. 

Finally, increase your revenues, profits, and income 

After working with a business coach for an extended period of time, you will see that your revenues, profits, and income will increase. This will help you feel more accomplished in your business and make the expansions that you need.

Local Branding

Make Your Home Cozy with The Right Accessories

Many homeowners want a home that is cozy but also light and modern at the same time. A cozy home is one in which everything there feels inviting and it’s easy to relax. When it comes to creating a home that is cozy in every way, the details are crucial. Properly chosen accessories can help set a mood and make any home feel full of warmth and charm. It’s a good idea to think about specific items that help create the desired end result. Using accessories such as pillows, rugs, pictures and window coverings can help the room really look delightful. Even a few small items can really make a big a difference in the overall look of the room. Look for items that feel right and have the colors you want. 

Fabric Choices 

Fabric is important. The right fabric can help set a mood. For a look that says cozy, consider using heavier fabrics. Heavier fabrics like brocade and velvet add heft and a feeling of pleasing warmth in any space. Scatter a few cushions on the sofa that you can find at ttMall homewares. Vary the size of the cushions so as to create a space for each person to relax. Fabric can also be used in other ways. A thick rug spread on the floor provides a welcome space for people to rest their feet on a cold day. Look for rugs that match the style of the cushions and the rest of the choices in the home. Each one should look just right. 

Covering Windows 

When it comes to creating a cozy room, light plays a crucial role. Look for lighting choices that help create a mood in the room. For example, placing candles on small tables can help add color and small pools of light that make the room seem romantic as well as cozy. A series of uplights can also do the same thing. Uplights help create islands of light and highlight the room’s best features. Task lighting can also do the same thing. Use smaller lights on desks and tables to help make it easy to read, sew or just cuddle up with a loved one on a rainy day. 

The Entire Home 

In order to turn any home into a showcase for cozy feeling, it’s a good idea to think about the entire contents of the hoe from the furniture to the windows to any doors. It’s easier than ever to make each part of the home a wonderfully warm retreat from the outdoors. Think about how each item makes you feel. Many homeowners instantly know that dark colors, heavily cushioned sofas and the use of soft fabrics is just right for the look they want. Accessories should harmoniously, easily, effortlessly blend in with the other details in the house to create a home that invites all kinds of cozy activities. Consider each accessory and the net result will be a beautifully, welcoming truly cozy home.

Uncategorized

What Is A Chillum? The Origin And History Of Chillum

A Chillum is a traditional pipe, designed to smoke tobacco or hashish extracted in dry or water mixed with tobacco, made with neutral materials such as mud or wood. Used in India and Nepal from time immemorial, these pipes are a tool more known to the Sadhus and Hindu holy men, who use it to smoke during their rituals and before the prayers as an offering and spiritual contact with Shiva (god of tobaccos, described as an ascetic yogi of broad knowledge.

Chillum- shaped pipes have also been found in South America, which suggests that their practical design made several cultures that had an interest in tobacco cultivation and consumption reach the same conclusion at the time to smoke a conical.

Long, and clay pipe with a small stone inside it as a filter is a great option to smoke tobacco, as it allows for cooling the smoke while respecting the taste.

Later, the Rastafari culture originated in the 1930s in Jamaica, used this tool for spiritual use, smoking with it, to get the elevation, and to know the truth, being closer to God, Jah. They even evolved it, joining a Chillum with a coconut or clay sphere as a water pipe, creating the so-called Chalices or chalices.

This Rastafari movement, coupled with the birth of the hippie culture in the 60s, drove the implantation of this type of pipes in Western culture, especially in America, where it’s still possible to find shops that sell them, worked and decorated, in wood, bamboo or clay.

Today, or rather since the 1990s, the use of chillum is less popular because of all the modern paraphernalia for smoking, and in fact, there are more chillums made in Italy than in India. But the older consumers of single) hippy scene continue to use this archaic and very direct form of smoking tobacco, and also for the fact that the device must be passed from hand to hand to share the experience. Even the Rastafarians use chillums in their day to life.

Extraordinary Variations Of Chillum

There are some extraordinary variations of chillum – people are very inventive and carve disposable chillums of carrots or organic radishes (good idea, by the way, it gives the smoke an interesting flavor) and others make an art of creating the chiles. Darrel Pipeman Mortimer, for example, a street artist from San Francisco, made almost 10,000 chillums since 1970, and signed and sold them personally – is not that dedication?

Use And Cleaning Of A Chillum

Pipes, like Chillum, are really simple to use, but at the same time, they are very comfortable and efficient, both for the practices they are and for how well they restrain the ash and debris, as long as they are clean and in good condition.

These pipes consist of two parts, the body, shaped like a cone, empty inside, made of clay, wood, stone, glass and even metal. The stone will make a filter, being smaller in size and length to fit inside the cone, and will have cuts on the sides that will allow the passage of smoke, leaving the space just on the top of the pipe to put the grass.

With the Chillum upright, we place the tobacco to smoke in its upper part (the widest) chopped or not, according to tastes (even if the grass is compacted and slightly compacted, this tends to catch better). It is given fire for it to burn, and then two or three short strokes are given to light it well, followed by a long one, which will be the one we will bring down to our lungs. We will repeat the process until the load is complete.

It can also be held by placing the narrow part between the third and fourth finger, with the hand closed, placing the mouth over the gap between the big toe and forefinger, and inhaling the hand through the inside.

Once we have finished using it, we must clean it thoroughly to remove the remains of resin from tobacco and tarry residues that may have been deposited. To do this, we remove the stone from its interior and clean it with a cloth moistened and with water or alcohol, as well as the interior of the body, you can help by using a clean brush.

Finally, all these tobacco smoking pipes have been greatly improved from being created using animal horns as well as wood. However, you can still come across carved bamboo old-school chillums, the majority of one-hitters these days are created with glass.