All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

Focus on your customer
Digital Branding

Who’s the Main Character in Your Branded Storytelling?

Branded Storytelling Is The Best Marketing

The rise of content marketing has led to a renewed focus on branded storytelling. Rather than pitch products, recite talking points, or double down on hard selling, brands can now create compelling narratives that provoke, engage, and ultimately entice customers down the sales funnel. It’s an approach that’s sometimes referred to as selling without selling, and it’s uniquely suited for today’s content-based landscape.

Most companies now know that branded storytelling is a powerful tool, yet a lot of companies have the wrong idea about what branded storytelling really is. It’s sometimes explained as “telling the story of your brand,” or “creating a narrative about your company”—but that’s not really how effective branded storytelling works.

Storytelling is the best marketing

Who’s the Star of Your Story?

Simply put, if your branded storytelling is going to be effective, you can’t put your company at the center. You can’t be the main character in your own drama.

Your main character needs to be the audience.

That’s the subtle yet crucial point that a lot of marketers miss out on. They work hard to tell the story of their brand without creating a place for audience members to find their way in, or to understand how it’s relevant for them. And frankly, that’s not appealing. Customers really don’t care about your brand, except insofar as you explain what’s in it for them.

So how can you ensure that your audience is at the center of the story you’re telling—swept along in the action, invested in the stakes, and thrilled by the conclusion? Here are a few quick suggestions.

Make your audience the start of your story

Putting the Audience in the Center of The Action

Know who your audience is. If your audience is going to be the protagonist in your story, well, that means you’ve got to know all about them—and not just the basic demographics. You’ve got to know what motivates them. You’ve got to know what they value. You’ve got to know what their pain points are, and which conflicts they’re seeking to address. Finally, you’ve got to know what kind of resolution they’re seeking; ultimately, that’s the part of the story where you’ll want to position your brand.

Get the structure right. Good stories have a beginning, a middle, and an end—and your branded storytelling shouldn’t be any different. This is a pattern that human brains recognize, after all, so make sure the story you’re telling for your brand fits the bill—presenting a basic premise, rising action, and a conclusion.

Be emotional. Good storytelling makes people feel things. Your branded storytelling shouldn’t just be about the nuts-and-bolts of your product or your company history. It should focus on what your audience members feel as they address problems or issues, and ultimately as they turn to your brand for a solution. Be evocative. Be focused on the feels.

Remember to be relatable. We all tend to like the movies and books with characters we can relate to; these characters are proxies for ourselves. Your branded storytelling should work in much the same way. You may not be writing directly to one specific person, but your content should feel like it’s made for someone specific by focusing on universal experiences.

Inject conflict. You can’t really have a good story without conflict. Your branded storytelling should always have some kind of a problem, a pain point your audience can relate to. Again, that’s where your brand enters—to provide a solution, a sense of relief.

Storytelling done right

Storytelling Done Right

Have you ever read a company blog post that was essentially a laundry list of facts about that company, or about its flagship product? That kind of sales-pitchy approach is the exact opposite of good storytelling, and it really fails at everything laid out in the above list—which means it’s not likely to be very effective.

That’s because it misses the central fact of good, branded storytelling: It’s not about your business. It’s about the audience. The better you help them see their place in your unfolding tale, the more effective your content will be.

Amanda Clark Grammar Chic

Bio: Amanda E. Clark is the president and editor-in-chief of Grammar Chic, Inc., a full-service professional writing and editing company. Amanda is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Amanda, along with her team of skilled professional writers and editors, has offered expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces.  Amanda invites you to visit Grammar Chic online at www.grammarchic.net  and www.professionalresumewriters.net.

 

What is digital marketing
Digital Branding

8 Unique Digital Marketing Methods That Can Help You Develop Your Business

What Is The Meaning Of The Concept Of Digital Marketing?

Digital Marketing, a skill I developed as my need to market this service business scheduling software grew, is not just about bringing about more online sales, improving your search engine ranking, or increasing your click-throughs. Obviously, these are important aspects, but your team should not just focus on these things. Digital marketing is about increasing exposure and raising brand awareness, which leads in making your brand known to people.

Businesses are doing best they can to stay in the race. Even if your website receives lots of traffic, it doesn’t mean anything if those viewers aren’t converted to customers. Digital marketing is a very competitive field. Although it provides many unique opportunities, it also has its concurrent challenges. Digital marketing provides a very genuine chance to survive, compete. and grow your business. There are methods that digital marketing can substantially help your business.

8 Way Digital Marketing Can Help Your Business

  • It gives you chance to interact with the targeted audience: One of the best advantages of digital marketing is it gives you the opportunity to interact with the audience in real time, unlike traditional marketing. Customers want you to talk to them. The way you interact with your audience decides whether you will succeed or fail. With this interaction, you can understand what your targeted audience is looking for. This information will help you out creating right strategies and improve or add anything to your products or the services.
  • It makes your customers take action: Digital marketing includes many unique strategies that influence people to take actions that will benefit your business or brand. By using smart, customized, and out of the box strategies, you can encourage your visitors to convert on the spot.
  • It levels the online playing field: Digital marketing has also leveled the playing field so that medium and small businesses can compete with the big ones. Any business with a well-designed, responsive website can pull in traffic and sell their products or services in the same way that large companies previously only could do.Appeal to your mobile customers
  • It provides for the mobile consumer: Mobile Internet has eclipsed the users of desktop systems as modern sources of information or means of communication, due to the swift rise of smartphones and tablets. Having a digital marketing campaign that focuses on mobile consumers will benefit the growth of your business. You cannot consider mobiles as an alternative to computers and laptops, but they are one often the way your customers reach you to make purchasing decisions.
  • It brings you conversion: How can you measure the success of your website? This can be done by incoming traffic to your site that gets converted into sales and leads. None of your traffic and marketing campaigns make sense if you can’t change visitors’ behavior.
  • Improves your brand reputation: The audiences who are attracted by your digital marketing services want to know more about your brand and purchase what you have to offer. If you deliver, what you promise, then you will build up a good relationship with your audience. This is how your brand’s reputation is built because the customers who are convinced to buy from your engagement will definitely share their experience with others.
  • Helps you make better revenue: High conversion rates by a digital marketing campaign are forced to benefit your business in terms of money. Small and medium businesses are very much benefited from digital marketing techniques.
  • Gives better return on Investment: Not only does digital marketing help you in building revenue and branding, it provides better ROI than old traditional method. You can easily track and monitor digital marketing, so you can easily calculate your results as soon as your targeted audience takes the desired action, like providing contact information, signing up for a newsletter, or purchasing something. A steady flow of traffic that is converted into leads can be generated from digital marketing. The more traffic generated by your business, the faster you can get your return on investment.

Engage your audience through social media

  • Invest in social media: Social media optimization has become an essential part of digital marketing. Interactions via social media are more crucial than ever, and if you haven’t communicated and associated with your audience, then you will definitely lose a big advantage. There are many social media optimization services which can take your online marketing efforts to next level. This will help you in creating a strong brand identity on social media to appeal your target audience.

So, if you have many visitors on your website but fail to engage them, they will definitely exit your site and perhaps never come back. So, that’s why digital marketing is necessary, as it provides many different strategies and methods to attract traffic that sticks and goes on to produce the results you want.

Click here for more information.

Local Branding

Setting Up an Urban Office Space

Many people find an urban space ideal for their business. Large urban office spaces are a great way to be in the center of the action. Company owners can easily get use such spaces to find a great employee pool. They can also use such spaces in order help them interact with other companies. Many shoppers look for a specific area that is known to specialize in a specific item when they are shopping. For example, a certain area of a city may be known for the production of fine textiles while another is known as a great place to get Chinese food. A company owner may realize they wish to do in business in that area in order to help attract shoppers who are interested in a given product or service find them directly. 

Locating Office Space 

Locating office space in a central city district can be tricky. This is why many business owners take their time and explore their options. A given location in large city such as Brisbane may have some of the required elements but not others. A given location may be near the waterfront but a little further away from bus lines. Another location may be less costly but is also might on the city outskirts rather than in the city center. Each business owner needs to think about what will work for them best as they set up the urban office space they want. 

Keeping it Running 

After choosing a space, it is important to make the best use of it. This means making sure it is kept clean. A company such as Urban Clean can help make sure that all dirt is removed. Larger cities may have serious problems with pollution. Problems can also develop when the weather changes. Even light rain may bring in lots of dirt particles as clients and employees walk inside the space. Long periods of intense summer heat can also cause problems as people come in the space with sunscreen and other measures to help protect them. It’s important to leave all of the dirt outside the office space and make it welcome retreat from the elements. A cleanly kept professional space that is centrally located is one that will help any business owner gain the toehold they need to get their business off on the right foot in their chosen industry. 

Working With Clients 

A good location that is properly set up from the first can make it ultimately easier to work directly with clients. When the business owner has the right space and has it organized well, they are likely to bring in new clients from the very first. All details of the space must be in their proper space. This means that the office has the right furniture and all storage space necessary to begin the venture. A well set up office in the right location in a booming central city is a great way to begin a business.

Local Branding

Checklist Items to Take Care of Before Moving into Your New Home

You’ve been pre-approved for a new mortgage, you’ve shopped for your dream home, and your offer was accepted. You’re about to close on your new home, and you could not be more excited. You’re currently making list after list of all that requires your attention, and it’s only getting longer with each passing day. Packing, tracking down movers, scheduling painters and other contractors if needed, and so much more goes onto that growing list each day, and you’ve forgotten about air purification until now. It’s imperative you do so, but so are the other items on this list of things to do before you move into your new home.

Hire Pest Control

Whether your house was empty sitting on the market for months or occupied by a lovely family in need of a new home, you’ll want to call for pest control services. It’s the only way you can be confident the bugs, pests, and other unwanted creatures that created a home in your home are handled immediately. Call now to schedule an appointment prior to moving in. It’s easier to have them come in an spray for unwanted bugs prior to moving all your belongings into the house.

Change the Locks

Now that the house is officially yours, it’s time to change the locks. You have no idea how many people have the key to your front door, so now is a good time to ensure you’re in control of that. Change all the locks in the house to be sure no one is able to let themselves in a whim. You want to at least make them work for it if they’re planning on engaging in criminal activity in your new home. That, of course, is just realtor humor.

Change the Alarm Codes

You’ll need the old codes from the previous owners, and you’ll want to change those immediately. The worst thing you can do other than allowing strangers to use their keys to walk into your home is allowing them to walk in and turn the alarm off on their own. You should make sure all codes, including the one that opens the garage, are changed the moment you move in your new home. This is your home now, and it needs to reflect that when you set the alarm.

Clean Up

Now that you own this house, hire a cleaning company to come in and make it your own. The prior owners were probably very clean people, but you want a deep clean to get their hair out of the carpets and their germs off your new toilets. A professional cleaning company can take your house from clean to spotless before you move in and call it your own.

Now is the time to check on all the things you must do before you move into your new home, and we can help you do that with this list of to-dos. It’s not always fun to add to the list, but it’s always enjoyable to cross things off the list with a sense of accomplishment.

Local Branding

Make Your Home Cozy with The Right Accessories

Many homeowners want a home that is cozy but also light and modern at the same time, which can be accomplished whether your looking for mobile home parts, or something else. A cozy home is one in which everything there feels inviting and it’s easy to relax. When it comes to creating a home that is cozy in every way, the details are crucial. Properly chosen accessories can help set a mood and make any home feel full of warmth and charm. It’s a good idea to think about specific items that help create the desired end result. Using accessories such as pillows, rugs, pictures and window coverings can help the room really look delightful. Even a few small items can really make a big a difference in the overall look of the room. Look for items that feel right and have the colors you want. 

Fabric Choices 

Fabric is important. The right fabric can help set a mood. For a look that says cozy, consider using heavier fabrics. Heavier fabrics like brocade and velvet add heft and a feeling of pleasing warmth in any space. Scatter a few cushions on the sofa that you can find at ttMall homewares. Vary the size of the cushions so as to create a space for each person to relax. Fabric can also be used in other ways. A thick rug spread on the floor provides a welcome space for people to rest their feet on a cold day. Look for rugs that match the style of the cushions and the rest of the choices in the home. Each one should look just right. 

Covering Windows 

When it comes to creating a cozy room, light plays a crucial role. Look for lighting choices that help create a mood in the room. For example, placing candles on small tables can help add color and small pools of light that make the room seem romantic as well as cozy. A series of uplights can also do the same thing. Uplights help create islands of light and highlight the room’s best features. Task lighting can also do the same thing. Use smaller lights on desks and tables to help make it easy to read, sew or just cuddle up with a loved one on a rainy day. 

The Entire Home 

In order to turn any home into a showcase for cozy feeling, it’s a good idea to think about the entire contents of the hoe from the furniture to the windows to any doors. It’s easier than ever to make each part of the home a wonderfully warm retreat from the outdoors. Think about how each item makes you feel. Many homeowners instantly know that dark colors, heavily cushioned sofas and the use of soft fabrics is just right for the look they want. Accessories should harmoniously, easily, effortlessly blend in with the other details in the house to create a home that invites all kinds of cozy activities. Keep your power bill down and heat contained with heating panels from Infrared Heating Supplies Consider each accessory and the net result will be a beautifully, welcoming truly cozy home.

Uncategorized

What Is A Chillum? The Origin And History Of Chillum

A Chillum is a traditional pipe, designed to smoke tobacco or hashish extracted in dry or water mixed with tobacco, made with neutral materials such as mud or wood. Used in India and Nepal from time immemorial, these pipes are a tool more known to the Sadhus and Hindu holy men, who use it to smoke during their rituals and before the prayers as an offering and spiritual contact with Shiva (god of tobaccos, described as an ascetic yogi of broad knowledge.

Chillum- shaped pipes have also been found in South America, which suggests that their practical design made several cultures that had an interest in tobacco cultivation and consumption reach the same conclusion at the time to smoke a conical.

Long, and clay pipe with a small stone inside it as a filter is a great option to smoke tobacco, as it allows for cooling the smoke while respecting the taste.

Later, the Rastafari culture originated in the 1930s in Jamaica, used this tool for spiritual use, smoking with it, to get the elevation, and to know the truth, being closer to God, Jah. They even evolved it, joining a Chillum with a coconut or clay sphere as a water pipe, creating the so-called Chalices or chalices.

This Rastafari movement, coupled with the birth of the hippie culture in the 60s, drove the implantation of this type of pipes in Western culture, especially in America, where it’s still possible to find shops that sell them, worked and decorated, in wood, bamboo or clay.

Today, or rather since the 1990s, the use of chillum is less popular because of all the modern paraphernalia for smoking, and in fact, there are more chillums made in Italy than in India. But the older consumers of single) hippy scene continue to use this archaic and very direct form of smoking tobacco, and also for the fact that the device must be passed from hand to hand to share the experience. Even the Rastafarians use chillums in their day to life.

Extraordinary Variations Of Chillum

There are some extraordinary variations of chillum – people are very inventive and carve disposable chillums of carrots or organic radishes (good idea, by the way, it gives the smoke an interesting flavor) and others make an art of creating the chiles. Darrel Pipeman Mortimer, for example, a street artist from San Francisco, made almost 10,000 chillums since 1970, and signed and sold them personally – is not that dedication?

Use And Cleaning Of A Chillum

Pipes, like Chillum, are really simple to use, but at the same time, they are very comfortable and efficient, both for the practices they are and for how well they restrain the ash and debris, as long as they are clean and in good condition.

These pipes consist of two parts, the body, shaped like a cone, empty inside, made of clay, wood, stone, glass and even metal. The stone will make a filter, being smaller in size and length to fit inside the cone, and will have cuts on the sides that will allow the passage of smoke, leaving the space just on the top of the pipe to put the grass.

With the Chillum upright, we place the tobacco to smoke in its upper part (the widest) chopped or not, according to tastes (even if the grass is compacted and slightly compacted, this tends to catch better). It is given fire for it to burn, and then two or three short strokes are given to light it well, followed by a long one, which will be the one we will bring down to our lungs. We will repeat the process until the load is complete.

It can also be held by placing the narrow part between the third and fourth finger, with the hand closed, placing the mouth over the gap between the big toe and forefinger, and inhaling the hand through the inside.

Once we have finished using it, we must clean it thoroughly to remove the remains of resin from tobacco and tarry residues that may have been deposited. To do this, we remove the stone from its interior and clean it with a cloth moistened and with water or alcohol, as well as the interior of the body, you can help by using a clean brush.

Finally, all these tobacco smoking pipes or ( bongs ) have been greatly improved from being created using animal horns as well as wood. However, you can still come across carved bamboo old-school chillums, the majority of one-hitters these days are created with glass.

Local Branding

Different Types of Physical Therapy

Physical therapy always begins with a careful analysis. Experienced therapists often ask a wide range of questions and expect for detailed responses in why and how an injury happened. Of course, they engage in some professional sleuth works too. Physical therapy is a powerful vehicle that helps with quick and long-term relief from pain. In most cases, the therapy is required to heal knee pain, low back problems, and overuse injuries, or explore the issues of popcorn lung.

This article focuses on different types of physical therapies. You must choose the right kind of therapy, for “complete” recovery. A great company to assist all in all these types is Physical Therapy Specialists – Orange County.

#1 Manual Therapy

Manual therapy helps in recovering from all kinds of injuries. As suggested by its name, this is a hands-on technique. Manual therapy differentiates traditional health practitioners from the therapists. Manual therapies can represent many techniques. Most therapists employ common strategies like hands-on strengthening, stretching and massaging. Manual therapy is considered as a primary method for helping patients. It removes all kinds of movement restrictions. The backbone of physical therapy would be the manual techniques (not electric or ice stimulation).

#2 Ice Therapy

Ice plays an integral role in curing injuries. It works by constricting blood vessels. Ice helps in preventing inflammation after a severe injury. In fact, ice should be applied to the affected region immediately. Ice therapy is also known as cold therapy. It supports manual therapies and promotes joint movement. Unfortunately, the therapy is very difficult to master. It takes several years for therapists to master the ice protocol. Injuries with swelling and inflammation can be relaxed using the ice therapy.

#3 Heat Therapy

The heat therapy has been around for centuries. It helps in handling tightness and muscular spasms. With the help of heat, pain can be decreased and mobility can be improved. If the injury involves ligaments, tendons, and muscles, heat therapy is vital. Heat can make these tissues pliable. Next, the therapist tries to stretch the injured area. With the help of heat, physical therapy becomes more effective.

#4 Ultrasound Therapy

Ultrasound therapy is an ideal option for patients suffering from connective tissue injuries. As suggested by its name, ultrasound is used to heat the body, loosen tissues and prepare the organ for manual therapies. The ultrasound waves are carefully and safely directed into the skin. Studies reveal that ultrasound can increase the rate at which ligaments heal.

#5 Low-Level Laser

A few years ago, low-level laser was used as a part of physical therapies. This therapy revolves around specific wavelengths. It is meant for connective and muscular tissue injuries. The therapy reduces the amount of discomfort faced by patients. In fact, it makes life easier for therapists! Laser therapy helps therapists move affected muscles and joints easily.

#6 Traction

People with disc herniation find “Traction therapy” useful. As we walk, run and stand, the spine experiences a considerable amount of weight. If you are facing disc herniation, pressure on the spine can increase pain and the time required to recover. With the help of traction, your overall quality of life can be improved. Moreover, the therapy reduces pain and eliminates the need for surgeries.

Digital Branding

Getting the Most from a Website Design Professional

Website design is incredibly important when it comes to increasing web traffic and revenue. If you are having issues with your site’s design, there are many options available to you. By working with a professional web design agency, you’re doing something beneficial for yourself. This can help tremendously when it comes to gaining the traffic that you need to stay afloat as a blogger or site owner.

Why Your Site Needs Its Own Design

The reason your site needs its own design is because it helps you to feel confident that you’re unique from all the rest. If you use a free site builder, you’re taking the chance that you’re not going to have something that is unlike other websites on the internet. This can be problematic because of the fact that people will see your site and know that its design was free and used by thousands of others. Be sure to look into working with an agency that does website design for a living.

How to Get It Professionally Designed

The best way to get your site professionally designed is to contact a local agency. This agency is there to ensure that you get help when you need it the most. While it does cost money to have your site designed by the experts, it is well worth the investment when you consider what you will get. Also, it does not have to be too expensive to hire these pros, as they are there to make life easier for you without it costing you an arm and a leg.

Different Options Available

There are tons of options available when it comes to getting the most out of your website design. The only thing to remember is that you’re going to want to get involved in the design process. This helps you to feel confident knowing that you’re getting a layout that is specifically meant for you and your needs. If you are working with any type of company offering website design, be sure to ask if you can be involved in the process of getting the layout created and published.


It is imperative that you put the time, effort and energy into ensuring that your design is specific to your company or blog. Once it has been properly designed, you can feel good knowing that this is something that will benefit you tremendously. Because there are so many unique design firms out there, it’s effortless to find the one that is right for you. Once you have made the decision to hire an agency, it is just a matter of working with them to ensure that you’re doing something beneficial for what they are able to offer. You will be left with a design that looks beautiful, customized and unique. The amount that you pay for the items are nothing compared to what you’ll get from having it done. Be sure to ask a professional designer about their own services and products.

Digital Branding

Getting the Right Training for Your Crew

When you are a busy manager, the last thing you have time for is to teach workers how to use a new program, whether its a program for managing employees or even a web-based subpoena management software. Because of this, it is essential that you make use of an excellent quality option and Scrum Master Training that will help you to get the job done right. One of the most important things is to train your workers so that they know what to expect out of the programs that you’re considering for the work place.

Program Training Benefits

One of the major benefits to program training is that your workers will find it beneficial to utilize these programs day in and day out. The problem that a lot of work places have is that not everyone knows how to use the programs in question, and so they are left having to do all of the work on their own while their workers do not have to do anything. This training is highly beneficial in many different ways and can be exactly what you need when it comes to performing in the correct manner.

Ways to Be Trained

There are a few ways that you can be trained if this is something you feel is going to benefit your work place. For one, you will find it beneficial to make use of online training programs, as these are the most flexible for workers and managers. You will be able to get everyone on board who wants to be trained, and this is essential if you are looking into something that benefits them in many different ways. Be sure to look into these options if you are going to be getting the training done. Also, you can take a local class if this is something that you feel is going to be the right choice for you and your employees.

Essentials for Employees

The most important thing you can do as a manager or boss is to keep your workers trained when it comes to new programs and software. This is something that will benefit you in many different ways and can be something that you enjoy doing because you will feel confident in that it will get done. Because there are so many training options out there, it is pretty easy to find the one that is ideal for your needs and allows you to feel confident in the fact that you’ve trained your workers.


Now that you know how important it is for you to get the right type of work done in training, you’ll want to think of it as an option for yourself and your work environment. There are lots of low-cost options out there in terms of training, so this is something that is going to benefit you greatly. Once you make the choice to get training done, there are lots of options out there that will benefit you and be a wonderful option for you and your many workers who are looking to get the job done.

 

Legal Branding

Bail Bonds – The Way to Get Out of Jail after an Arrest

A person can be arrested for any unlawful act that may range from mild to severe. Once a person finds himself in custody, his first endeavor is to get himself out of jail. It can be achieved through a bail. The bail can be in the form of cash, bond or even property which the defendant gives to the court as a punishment as well as a security deposit for his freedom. If the terms and conditions of the bail bond are not adhered to, it may be revoked and the defendant can be arrested again.

How is a bail set?

The court sets a bail bond on the basis of the severity of the crime. As defendants often want to get the bail as fast as possible, most courts have some standard bail set for common crimes. The accused person can pay the specified amount and get released from jail. If the payment is beyond the affordability of the defendant, he can appeal for a lower bail amount, but it needs to be approved by a special court hearing in the presence of the suspect. It is referred to as the arraignment. The defendant himself can place the request for bail or somebody else, i.e., a bail bond company can also get the wheels moving on his behalf.

Requirements for bail

Certain conditions must be fulfilled when submitted legal documents so that the bail can be approved and granted. They are –

  • Bail bonds premium

If the bail bond company similar to Breaking Bad Bail Bonds  or Post Bail By Phone is posting a request for bail on the defendant’s behalf, then the defendant would first need to pay the company a premium and become the indemnitor. The premium is the amount that the company charges for its services as well as the financial risk that it undertakes on behalf of the defendant. The premium amount can be paid in cash or through any credit card or any other financial instrument.

  • Documents

The most important document that needs to be provided is the Authority Bail Bond. It must have the defendant’s current address, driver’s license number, social security number and all legal identifications that the court asks for. The bare minimum requirement is about fourteen legal documents that must be furnished after filling them up and signing them.

Apart from this, the defendant also needs to provide additional information to the bail bond company. It includes names of minimum four family members, work address, three authentic references, etc. It is because if the defendant fails to appear in court due to any reason, the bail bond company would need to pay a handsome amount to the court.

  • Collateral and good credit

Sometimes the defendant has a poor credit score or is jobless. Along with this, several other factors are also present which makes it evident that he may not be able to pay off the debt or bail amount. In that case, collateral is required that is usually about 10 percent of the bail amount. It can be in cash, property or any other kind. However, if the indemnitor has a good credit score, then the bail amount till $10,000 does not require any collateral.