All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

Build your e-commerce brand online
Digital Branding

Tips on How Businesses Can Reduce the Cost of Electricity

Managing a small and large business is a challenging venture. It is even more challenging if you have to deal with different types of costs when starting up. One of the common costs you are likely to encounter is electricity. Such costs can affect your profitability significantly if not handled properly. Here are ways you can save on electricity bills and increase your profitability.

Embrace Energy-Saving Practices

Most utility companies have off and high peak seasons. Off-peak seasons have lower energy rates than high peak seasons. Only use excess power during the off-peak seasons. Encourage the workers to embrace this practice and determine how the energy consumption rate reduces with more strategies.

Get a Thorough Energy Audit

Get a company to do an energy audit in your business premises. An audit helps you know how much energy you consume. It also enables you to determine the areas where there is a significant loss of energy, and how you can reduce the amount of power used in those areas. Most electricity providers carry out energy audits. You might want to call your provider to get the job done easily and effectively.

Use Energy-Efficient Bulbs

LED bulbs use less energy and have longer lifespans. These bulbs are certified by the Design Lights Consortium, meaning they are capable of reducing the power consumption rate by 75 percent. In addition to these benefits, you will notice that using LED bulbs could save a lot of money during replacement. You only remove the luminaire and not the whole fixture.

Purchase Energy Efficient Devices

Energy-efficient devices have higher upfront costs than the conventional variants. Though expensive, an energy-efficient device has lower long-term operating costs when compared with others. Only buy devices that are Energy Star-qualified. These devices consume about 20 percent less energy than those without energy ratings.

Hire the Right Electricity Company

There are several companies out there who offer different Houston electricity rates. Make sure you carry out the due diligence to get the right company. Avoid companies that offer expensive rates and always be on the lookout for people who purport to facilitate electricity installation. Also, make sure the company is fully licensed to operate in Texas.

Hiring the right company will enable you to get cost-effective solutions to your energy needs. Some companies offer additional services to clients to help them manage their electricity consumption effectively. This could be in the form of energy-saving tips, free LED bulbs and incentives.

Use Natural Lighting During the Day

Artificial lights consume a lot of power. It does not make sense to turn on the lights during the day when you could use the natural light from the sun. Try to maximize the amount of natural light by opening your windows and installing transparent glass panels. Less energy consumption means more money saved on electricity bills.

Use Energy-Efficient Features

Purchase equipment with features that allow you to save energy. This may include printers, air conditioners, photocopiers, microwaves and many others. Teach your employees on how to use those features effectively. Get rid of old gadgets that do not have such features and replace them with energy-efficient variants.

SEO-Professional
Digital Branding

Things to Watch Out for When Hiring an SEO Company

If you are thinking about hiring an SEO company to help you market your business online, chances are good that you are making a good decision. The truth is that in today’s world, more and more people are using Google and other search engines to look for businesses. If your website does not show up at the top of the search engine results, these same individuals might just go with one of your competitors instead. It is important to note, however, that not all search engine optimization companies are created equally. These are a few things that you should watch out for when you are looking for a company that you can hire for search engine optimization services.

 

Too Cheap Prices

If you are like many business owners, you are probably always looking for a good deal when it comes to your business. There is certainly nothing wrong with shopping around and comparing prices so that you can get the best possible deal for search engine optimization and online marketing, but this does not mean that you should go with a company that is too cheap. The right type of SEO can be incredibly time-consuming, and a company that is doing it for too cheap might be cutting corners, which isn’t going to be a good thing for your marketing campaign or your business.

Inexperience

There are a lot of beginners out there who are really getting the hang of things in regards to online marketing. However, search engine optimization is not really something that you can learn overnight, no matter how much you read about it. Therefore, you will probably want to ask about how much experience the SEO company has. Not only will you probably want to look for a business that has plenty of experience in the field of search engine optimization, but you will probably also want to find one that knows a little bit about your industry, such as by working with other similar businesses in the past. This can help you ensure that you have the right team working on your SEO campaign.

Lack of Services

seo_packagesNowadays, many Tucson SEO pros offer a lot of other services as well. Along with optimizing your website for search engines, they might also help with things like setting up a pay-per-click advertising campaign or assisting you with marketing your website on social media. There is really no reason to miss out on this marketing assistance or to have to hire multiple companies when there are so many search engine optimization professionals out there who can help you with other aspects of online marketing as well.

As you can probably see, there are a few different things that you will want to watch out for when hiring an SEO firm. If you watch out for these things and do your research, you should be able to find an SEO business that you can trust with helping you to market your website online.

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Digital Branding

6 Ways Businesses Can Acquire New Customers

Customers are the lifeblood of any business. A steady stream of customers means improve sales and more opportunities to expand and fulfill your company’s vision. Unfortunately, the increasing rate of competition in today’s market has made it difficult for businesses to get new customers. Here are crucial tips that will help you acquire more customers, regardless of the rate of competition.

Identify Ideal Customers

It is far much simpler to look for new customers if you know the type of people you seek. Think about what would make them happy, relieved and comfortable in life. Avoid making broad target market statements, as this will only lead you to a few customers. Statements such as all men, every woman or few millennials should be out of your list. Few products appeal to such broad categories.

Position Your Business as the Answer

The first step to making new and loyal customers is to give them a reason to buy your products and contact your business every now and then. This is only possible if you position yourself as the main business that provides solutions to the problems they may have. This may take the form of webinars, panel questions, guest blogging, conferences and physically meeting people.

The-Beauty-of-Simplicity

Optimize Your Online Marketing Platforms

You need to make sure your website is visible to search engine crawlers and offers a good experience to visitors. You can contact a web design Cardiff expert to help you come up with a simple, faster and responsive website. You might also want to consider using social media platforms. Research show that 95 percent of people aged between 18 and 35 years follow a brand in social media. Make sure your accounts have quality content to attract more people. This includes relevant pictures, clear product descriptions and constant updates.

Network Widely

Networking allows you to meet new people and market your business. Attend local events, conferences and seminars. Be ready to shake some hands, exchange contacts and tell people what you have on offer.

Build Partnerships

You need to collaborate with businesses that offer complementary services to help you reach out to a wide client base. For instance, if you specialize in shoes, team up with companies that sell clothes. Encourage your partners to refer their customers to your premises. You should also do the same so that the benefits are mutual.

Improve Your Customer Service

Acquiring new customers depends on how you treat the existing ones. A customer who has a good experience will be more than willing to refer his friends, relatives and workmates to your business. Get the right customer service support system. Provide valuable content and engage people personally. Always show your customers that you appreciate them for choosing your business over others. A simple thank you note or gift will do the trick perfectly.

Acquiring new customers is not difficult like most people think. Embrace the tips discussed above, and you will have yourself to thank later.

5 Steps to Successful Digital Marketing for Tech Companies
Digital Branding

The Top Business Technology Trends for 2017

This is the time of the year when most businesses are developing their strategies of activities to have an increased income through the holiday season business. The holiday downtime often gives the best opportunity to business owners to plan for the New Year ahead of them. Their budget does not fail to have the inclusion of their technology to spend. When you want to stay ahead of the game, ensure you keep up with the trends in technology to have your business elevated. Ensure you keep the following business techniques on your radar this coming year. 

1. Mobile domination continues
In 2015, more than half of Google searches were conducted on the mobile phones than on the traditional desktops. For this reason, we are meant to think that technology is shifting from its current domination in desktop computers to the mobile phones. This was one of the biggest opportunities brought to us by the mobile technology. Moreover, it is set to increase in dominance in the coming year. 

For the businesses, they must consider putting their mobile users ahead of the rest. For this reason, they should also consider developing mobile application geared towards attracting loyal clients to their business through numerous offers and sustainable events. These mobile applications must be geared towards replacing desktops. Initially, mobile-based tools were accessed by the staff members. For instance, the document management and CRM portals were used by these officials to allow them to work remotely. One of the top-rising trends in the latest technology is the mobile payment. This is the latest technology that will alter the way consumers complete all their transactions. They will also lay emphasis on security and speed. 

2. Big data remains important
Big data is one of the latest business trends seen in the past few years. It is difficult to read few business articles without finding that name. During this past year, Big Data became the biggest topic. This is because most companies realized that they were sitting on data mines. For this reason, their emphasis needed a few tools to grab Big Data. Big Data markets are expected to mature in 2017. For this reason, companies will use more technology to gather data insights. It wasn’t useful to possess the data in the firms. For this reason, the business intelligence tools will play the biggest roles in offering advanced capabilities to companies such as the predictive analytic tool, and the security guard app

3. CRM and Document Management Tools
Both of these business technology platforms will become more mobile-friendly, cloud-based, and inherently collaborative. Firms will continue to experience the significant benefits associated with the use of CRM and document management platforms to give them more efficiency in their work. In the end, they will have an increased capability to meet their specific customer needs in a manner that is not paralleled in the industry. Cloud-based solution costs are expected to be rising. For the CRM technology, there is an expected improvement in mobile capabilities. This is because the sales teams are out there marketing the company products. 

next-level-youtube-marketing
Digital Branding

Marketing 101: Simple Strategies That Will Make Your Business More Successful

Watching your business become increasingly successful with each passing day is encouraging and exciting. However, it’s important to know that growth won’t just happen. Rather, corporate leaders need to consistently implement the customized, broad range of success strategies that will facilitate jaw-dropping levels of success. One of the simplest and most effective strategies to use for the purpose of optimizing success is marketing. Below you’ll find just four of many simple marketing solutions you can use to make your company more profitable and powerful this year:

1. Implement A Social Media Optimization (SMO) Campaign.

One of the best ways to ensure that your business becomes more successful this year is through the implementation of a social media optimization (SMO) campaign. This campaign will work by helping you remain connected to members of your target audience through popular social media channels like:

• Twitter
• Instagram
• YouTube
• Facebook
• Pinterest
• Google+

One great SMO strategy you may want to consider using is Twitter polls. As noted in Social Media Examiner, Twitter polls give you the opportunity to get the opinion of your target audience by asking them questions about your product or service line. A sample question would be “Which of our lipstick colors makes you look and feel your very best?” You can use the information you attain from the Twitter polls to update and optimize your products.

If you want help with the SMO process, companies such as Get More Engagement would be delighted to assist you. The professionals of this organization offer cutting edge services to help you connect and convert customers through Instagram!

2. Utilize Web Design And Development Services.

In addition to implementing an SMO campaign, make sure that you utilize web design and development services. This approach is helpful because it will empower you to maintain an interactive, innovative website at all times. Remember that your website is essentially your online store, and you want to make it easy for prospects to shop and learn more about your brand while on site. One great way to make it happen is the use of shopping cart software. This software will empower your customers to quickly store all the products they want in a central location and then make the desired purchase.

3. Invest In Printing Services.

Another marketing strategy you can deploy to make your business more successful is investing in printing services. These services can provide you with dynamic, detail-oriented marketing material that you can distribute through mail or in person. Some of the printing products that you may be interested in utilizing for your company include:

• Appointment Cards
• Booklets
• Business Cards
• Coupons
• Envelopes
• Forms
• Invitations
• Letterhead
• Manuals
• Postcards
• Prescription Pads
• Rack Cards
• Tickets

4. Encourage Satisfied Customers To Leave Positive Online Reviews.

Search Engine Land reports that 88% of consumers trust online reviews as much as they would a personal recommendation. For this reason, it’s a good idea to encourage people who like your product or service line to leave positive reviews about it in the internet sphere. This strategy will build trust in your product line while simultaneously enhancing the brand recognition process!

Start Optimizing Your Marketing Campaign Now!

Marketing is one of the most effective, expedient ways to broaden your base of loyal clients and optimize your conversion rates. Luckily, there are hundreds of advertising strategies you can use to make your organization more effective. Four of them are listed above. Start using these techniques now so your company can become increasing marketable this year!

Digital Branding

Online Presence Matters in Marketing Your Product

With the introduction of new technology and applications, as well as the increased use of smart devices, the marketing industry has also expanded their lead generation process by taking the digital route to attract potential customers.

From neon signages and one-dimensional cardboard signs advertising a product or service, campaigns have gone online, offering highly-interactive means of getting their message across.

Social Media and Other Online Methods

Social media, email marketing, as well as digital advertising has become the go-to platforms for some businesses seeking more ways to strengthen customer relationship and engagement. These businesses also believe that by taking their marketing and networking online, they are connecting with millions of individuals with access to the internet, who could potentially become new customers and followers of their brand.

The digital marketing agency plays an important role in creating an effective advertising campaign for businesses who desire to take the online route. The right marketing agency can create a viable product promotion or an efficient brand awareness campaign at a minimum cost while harnessing the massive potential of the internet and online technology. Under a capable team, a business can favorably position itself in a competitive market through a well-crafted marketing plan that fully utilizes current trends. The plan may include developing a search optimized website that can draw in potential customers and help the business establish a strong social media presence.

Mass Market Reach

There is no doubt that millions of people around the world are hooked up to the internet and have at least one or two social media accounts. Among the social media platforms today, Facebook has dominated the numbers game with approximately 1.94 billion monthly users according to a recently released report. These users not only post updates and interact with their network of friends and colleagues but they are also potential customers of a specific product or service.

Other social media platforms are also performing well. While a Pew Research Center survey indicated that majority of respondents subscribe to Facebook, many online users also have LinkedIn, Instagram, Twitter, and other social media accounts.

Marketing Trends on the Rise

This year, the use of digital marketing continues to expand with the integration of advanced technology. These include the use of live video streaming and even augmented and virtual reality. Facebook and other social media platforms have implemented live video streaming but AR and VR technologies are still gaining a foothold in the industry.

But what ties in these new technologies is consumer engagement. While static advertising draws in potential customers for quite some time with their colorful printed ad campaigns, with interactive technology, customers are treated to a multimedia experience.

While traditional marketing is still popular, digital promotion has also gone fully mainstream with the increasing number of connected smart devices and of users of social media sites. With innovative digital marketing methods on the rise, the only way to bring brand awareness or a product campaign to another level is to take advantage of these new trends.

Digital Branding

Five Digital Marketing Services That Can Push Your Company Forward

If you want your company to remain competitive in the contemporary world, it’s important to hop on the digital marketing bandwagon. Doing so will empower you to expedite and optimize the process of building relationships with customers and communicating with them in an incredibly organic, immediate way. Luckily, there are numerous online advertising strategies you can implement to get your brand going and growing in the internet sphere. Here are five of them:

1. Search Engine Optimization (SEO).

Search engine optimization is one of the most important digital marketing services available. This online advertising strategy involves the use of numerous techniques that will make your brand more visible across several relevant internet platforms. For example, a team of SEO experts might use strategies like link building to ensure that your website attains a competitive ranking in the search engine results pages (SERPs) of major engines like Google, Yahoo, and Bing. Companies such as 2stallions are pleased to offer a wide range of SEO services, included but not limited to link building, keyword analysis, local SEO, and target market research.

2. Social Media Optimization (SMO).

Another digital advertising strategy that you may want to make use of is SMO. SMO is a wonderful way to ensure that you can connect and convert more clients on popular social channels such as:

• Facebook
• Google+
• Twitter
• LinkedIn
• Pinterest

One great SMO strategy you may want to consider is Twitter polls. These polls involve you asking your audience a brand-related question and receiving answers from them. As noted in Social Media Examiner, Twitter polls are a wonderful research strategy that can empower you to learn more about your target market!

3. Content Marketing.

Content marketing is an inalienable component of any strong online advertising campaign. This marketing strategy is designed to ensure that all of the content used to represent your brand is innovative, engaging, identity-building, entertaining, etc. Some forms of content that you’ll want to be sure to optimize include:

• blog posts
• web articles
• videos
• user generated content

These days, more and more marketing experts are tapping into the power of using user generated content to build the client’s brand. For example, encouraging satisfied clients to leave positive online reviews about the product or service line can help the business owner maintain a more authoritative, influential presence in the internet domain. As noted in Search Engine Land, 88% of consumers now view online reviews as just as trustworthy as they would a personal recommendation.

4. Web Design And Development.

Having a great website up and running at all times is a wonderful way to optimize your conversion rates from online sales. There are a wide range of factors that a web design team might optimize to ensure that your website is absolutely incredible. Some of those factors include:

• functionality
• engagement
• mobile friendliness
• aesthetic appeal
• originality
• relevance

5. Email Marketing.

One final digital advertising strategy that can push your company forward is email marketing. This strategy ensures that you’ll be able to provide your clients with constant updates regarding your brand, thereby increasing the likelihood that they will make a purchase and share your product or service line with a friend or family member!

Don’t Delay: Start Using These Digital Marketing Services Today!

If you’re ready to make 2017 a phenomenally successful year for your company, now is the time to invest in high quality digital marketing services. Use the information outlined in this quick reference guide to get on track to maintaining a dynamic online presence that will attract attention and generate conversion!

Local Branding

Checklist Items to Take Care of Before Moving into Your New Home

You’ve been pre-approved for a new mortgage, you’ve shopped for your dream home, and your offer was accepted. You’re about to close on your new home, and you could not be more excited. You’re currently making list after list of all that requires your attention, and it’s only getting longer with each passing day. Packing, tracking down movers, scheduling painters and other contractors if needed, and so much more goes onto that growing list each day, and you’ve forgotten about hiring a local pest control company until now. It’s imperative you do so, but so are the other items on this list of things to do before you move into your new home.

Hire Pest Control

Whether your house was empty sitting on the market for months or occupied by a lovely family in need of a new home, you’ll want to call for pest control services. It’s the only way you can be confident the bugs, pests, and other unwanted creatures that created a home in your home are handled immediately. Call now to schedule an appointment prior to moving in. It’s easier to have them come in an spray for unwanted bugs prior to moving all your belongings into the house.

Change the Locks

Now that the house is officially yours, it’s time to change the locks. You have no idea how many people have the key to your front door, so now is a good time to ensure you’re in control of that. Change all the locks in the house to be sure no one is able to let themselves in a whim. You want to at least make them work for it if they’re planning on engaging in criminal activity in your new home. That, of course, is just realtor humor.

Change the Alarm Codes

You’ll need the old codes from the previous owners, and you’ll want to change those immediately. The worst thing you can do other than allowing strangers to use their keys to walk into your home is allowing them to walk in and turn the alarm off on their own. You should make sure all codes, including the one that opens the garage, are changed the moment you move in your new home. This is your home now, and it needs to reflect that when you set the alarm.

Clean Up

Now that you own this house, hire a cleaning company to come in and make it your own. The prior owners were probably very clean people, but you want a deep clean to get their hair out of the carpets and their germs off your new toilets. A professional cleaning company can take your house from clean to spotless before you move in and call it your own.

Now is the time to check on all the things you must do before you move into your new home, and we can help you do that with this list of to-dos. It’s not always fun to add to the list, but it’s always enjoyable to cross things off the list with a sense of accomplishment.

Legal Branding

Why the Hearsay Rule is so Important

Most people who are involved in a criminal case as either a suspect or a defendant are unfamiliar with the term “hearsay.” The reason this legal concept is so important is because it can easily become an impediment to your defense. If you make the mistake of assuming some kinds of evidence are admissible, only to find out that evidence is not admissible, you might find yourself in a much more difficult legal position.

It is vitally important that you understand hearsay, because it will teach you the value of exercising your Fifth Amendment right to remain silent during questioning.

What is Hearsay?

Generally speaking, testimony in a court of law must be offered by the witness himself or herself. In very limited circumstances, one person may be allowed to testify as to what someone else said, but courts enforce the hearsay rule in order to prevent an out-of-court statement from being admitted as evidence.

A given witness, therefore, generally may not offer testimony about an out-of-court statement, especially if the person who made the statement is available to testify on their own behalf.

Exceptions

In some cases, hearsay is admissible. For example, the author of a commercial publication need not appear to offer testimony covering what they published. Neither does a medical doctor need to appear to testify as to their own written medical diagnosis. Sometimes a statement against penal interest can be admitted. Such a statement can be presumed credible on the grounds the person making the statement is at greater risk of prosecution as a result.

Why is Hearsay Important?

Suppose you are being questioned by police. You know you are innocent of any crime. Nevertheless, the police say they have evidence that may implicate you. So you listen to the evidence and immediately seize on a fatal weakness in their case. You explain your innocence in detail, believing you have proven you are not guilty of any crime.

The police arrest you anyway. So you hire an attorney from a firm like http://www.leyba-defense.com/criminal-defense/. At trial, you persuade your attorney to call the police officer to the stand. You proved you were innocent right in front of them! So, your defense attorney calls the police officer to the stand and asks the following question.

“Officer, would you please tell the jury what my client told you on the afternoon of March 10th?”

At that point, the prosecutor will rise and say “objection, hearsay.” The judge will then sustain the objection, and the police officer will be prohibited from answering your attorney’s question. Why? Because your attorney is asking the officer to testify about an out-of-court statement made by you. Further, your defense attorney is attempting to admit your own testimony at trial without giving the prosecutor an opportunity to cross-examine you.

If you want the evidence you presented to the police admitted, you have to take the stand yourself. This is also the reason you never answer if questioned by the police. No matter what you say, it cannot ever help you.

The law isn’t as complicated as it sometimes seems. It does require some study and some time, but even some of the trickiest concepts can be understood and can therefore work in your favor.

Legal Branding

Distracted driving accidents in and around Milwaukee

After being injured in a car accident in Milwaukee that was caused by a distracted driver, you’re confused and hurt. You’re physically unable to work, and the medical bills continue to accrue. At the Groth Law Firm, our Milwaukee car accident lawyers provide effective and compassionate representation of men, women and children who have been injured in car accidents in and around Milwaukee.

According to the Wisconsin Department of Transportation, distracted driving consists of any number of activities that take a driver’s attention off of the roadway. Those can consist of:

  • Using a mobile or navigational device
  • Changing radio stations or CDs
  • Looking for something inside of the car
  • Eating
  • Grooming

When we’re driving a car, we’re required to use three cognitive activities. Those are:

  • Manual using your hands and feet
  • Visual by keeping your eyes on the road
  • Cognitive in keeping your mind on what you’re doing

Texting while driving
Keeping those cognitive activities in mind, it’s then clear that texting while driving is the most dangerous distraction. It requires a driver to take his or her hands off of the wheel and their eyes off of the road while concentrating on something a world away from driving. As per the National Highway Transportation Safety Administration, if you take your eyes off of the road for five seconds to read or send a text message at 55 mph, you’re traveling the length of a football field. Anything can happen in front of you in those five seconds. The Wisconsin Department of Transportation reports that there were 24,089 distracted driving accidents in Wisconsin in 2015. Those accounted for 20 percent of all motor vehicle accidents statewide. That translates into a distracted driving crash occurring every 22 minutes in Wisconsin.

Your rights
Pursuant to Wisconsin law, if you’ve been injured in an auto accident as a result of the carelessness and negligence of a distracted driver, you may have the right to obtain compensation for damages. Those may include:

  • Past and future medical bills
  • Past and future lost earnings
  • Any permanent disfigurement
  • Any permanent disability
  • Pain and suffering
  • Loss of a normal life

Preserving your rights
Sometime after the accident the opposing insurer might contact you and ask for a statement about how the crash occurred. Never give any type of a statement to an opposing insurer. Your under no legal obligation to give a statement, and it’s likely that the insurer will only try to use it against you in the future. Call us first. If we’re retained, you’ll never hear from that insurance company again.

If you were injured in a distracted driving accident, or if a family member perished in one anywhere in Wisconsin, contact the Groth Law Firm in Milwaukee at 877-375-7001. Consultations and case evaluations are free, and if you’re injuries don’t permit you to travel to us, we’ll come visit you. Don’t worry about having to pay a cash retainer. That’s because we don’t get paid until we obtain a settlement or verdict for you.