All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

Digital Branding

Why You Shouldn’t Attempt to Do Your Own SEO

If you have been thinking about promoting your website on the World Wide Web, you might have done some research about doing so. Along the way, you might have heard about search engine optimization, which is used to help promote your website on the major search engines. There are a lot of instructional guides and videos out there that are supposed to teach you how to do your own SEO, and as a business owner who might like handling things by yourself whenever possible, this might seem like an appealing option. However, it is usually not a good idea to attempt to handle your search engine optimization campaign all on your own. Here’s why.

You Could End Up Doing More Harm Than Good

One thing that many people do not know is that it is possible to make your search engine rankings worse when attempting to execute a search engine optimization campaign. This can be done in a few ways, such as if you follow old and outdated SEO methods. Since you are probably looking to promote your website, the last thing that you probably want to do is make your search engine rankings worse. If you hire a professional like the team at http://seattle-seo.net/, you will know that this will not happen. Instead, you’ll see the positive results that you are looking for.

It Can Take More Time Than You Realize

Another thing that many business owners do not realize is just how much time it takes to put together a search engine optimization campaign and to run it as it should be. If you’re like most business owners, you might stay busy doing all the many things that you have to do to run your business. This means that you really might not have the spare time to put aside to run your SEO campaign. If you hire a professional team to do it for you, however, you will know that there will be a whole team of people working on running your SEO campaign as it needs to be. Then, you can dedicate your time to the other things that you need to do.

You Won’t Be Able to Take Advantage of Other Professional Assistance

A lot of good search engine optimization companies offer more than just SEO services. Some of them will help you with things like creating social media profiles for your website and promoting them to your audience. Others will help you set up a pay-per-click or other type of advertising campaign that can help you bring in more traffic. A good SEO company can help you with marketing your website in multiple ways.

If you have thought about doing your own search engine optimization campaign, you should know that this usually is not a promising idea. However, if you work with a team of professionals, you can help ensure that your website is promoted online in the way that you want it to be.

Legal Branding

After Experiencing a Truck Accident, Victims Should Take These Steps Before Leaving the Scene

bigstock-Accident-With-Two-Cars-10969376

If you are involved in a truck accident, you need to follow certain measures to make sure you are rightfully compensated for any losses or injuries. The steps you take after a vehicle collision, will determine the outcome of your personal injury claim. Also, if you are in need of repair immediately contact Arizona Collision Repair at the same time as contacting a lawyer. For a strong case, make the following steps before leaving the scene of the incident.

Call the Police

If your injuries are serious, dial 911 and the police dispatcher will send over emergency medical personnel. If you have not sustained serious injuries, call non-emergency law enforcement agencies from the area where the incident happened. After arriving at the scene of the collision, the police will begin investigations. If the collision involved two vehicles, the police will hand over traffic tickets to the guilty parties, and file a report regarding what happened.

Gather Information

After experiencing an automobile collision you may feel confused and disoriented afterwards, therefore, it is important to gather any helpful information immediately. Later, you may have a difficult time remembering the names of those involved, or other circumstances surrounding the accident.

Ask for the names, telephone numbers, and addresses of all parties involved in or who witnessed the incident. It might help to take the signed statements of witnesses. Jot down the vehicle identification number and license plate of the vehicles involved in the crash.

Before leaving the scene, take note of the time, date, and conditions that prevailed during the crash. It would also be helpful to take photographic evidence of the scene of the incident.

Seek Medical Attention

When the paramedics arrive, you might be admitted to the emergency room if you have sustained serious injuries. Ensure you give your insurance information to the emergency room services. Before leaving the hospital, seek out copies of your admission and all medical records including x-rays, MRIS, CAT scans, and doctors’ notes. This information will be important to your future physicians, and also when you pursue your insurance claim or make an injury lawsuit.

If you linger too long without seeing a physician, the insurance provider may reject your claim on the grounds that your injuries are not related to the crash. However, you should only get necessary medical treatment. Courts and insurance companies do not acknowledge claims for medical treatment, or experimental procedures that exceed the degree of a victim’s injuries.

Alert the Insurance Company

After your injuries have stabilized, notify your insurance provider, and that of the guilty party regarding your intention to make a claim. After reporting the crash to the insurance company, you will be assigned a claim number and your claim will be referred to a claims adjuster. The company will assign an insurance adjuster to assess your property damage, or any personal injuries you have sustained. Ladah Law Firm usually advises its clients to follow up their claims with the insurance company.

Consult with a Personal Injury Attorney

When you are involved in a crash, it is important not to admit to guilt even if you were partially liable for the incident. You should leave the law enforcement agencies, and insurance adjusters to deal with the investigations. In some cases, the police or insurance representatives may go overboard with their questioning hence the need to have a lawyer by your side to avoid self-incrimination. An attorney may also be helpful in cases where your injuries are critical to the point that you cannot gather evidence at the scene of incident. Furthermore, your attorney will be crucial in negotiating a fair settlement with your insurance provider.

Leaving the scene of a truck accident may ruin your chances for compensation if you fail to take the right steps. Before leaving the location of a crush, you should follow the steps outlined above to secure your claim.

Legal Branding

Bails Bond and its Chronological Process

Bad times can hit anyone at any point of life. Getting in trouble including being charged with a DUI, you should consult an AC Law DUI Lawyer. What one should therefore do is note down all such survival strategies that can keep him away from impending dangers. One of the worst consequences that a person can encounter is getting jailed. Once this happens, it will take moments for his world to turn upside down. So before that happens, one should have the concept of bail bonds clear so that it doesn’t involve more complications in the process. But first, you need to know the process thoroughly and then only you can proceed to save yourself or your near one, that is, the victim.

Well, a lot has been said about bail bonds in general. But how many people are aware of the steps that need to be followed one after another. So, here are the procedures that are followed in the processing of bail bonds:

  • Getting Booked – Under the process of booking, the person is usually arrested and taken into police custody. Officers will then take your personal information into account. For instance, your name, date of birth as well as all your physical characteristics will be noted. Once done, the information on what type of crime you have committed will be taken into consideration. Your fingerprints and all relevant photographs will be recorded. Thereafter, your criminal background will be investigated and any personal belonging like phone, keys, purse etc. will be confiscated. Once these are done, you will be transferred to your local jail. In the case of any minor offense, you will be provided a written citation. After signing it, you will then be released and appear later in court.
  • Arranging your Release – Once the booking procedure is over, the next step will be making arrangements for your release. As per the authorities, their primary concern would be to ensure that you would be present on all court dates in future. In some cases, you might be eligible to get a release on the basis of your own recognizance. This means that you make a promise through a piece of writing that you will appear in court whenever it summons. However, there are certain factors based on which the judge will grant own recognizance:
  • How serious is the crime committed
  • Details of your criminal record
  • If your community considers you a threat
  • If you have strong ties with the community

Despite, if you are released on the basis of your own recognizance but fail to appear in court on the mentioned date, as you had promised, a warrant will be issued against you for arrest.

  • Initiate Bail proceedings – Written promises to appear in the court as per specified dates are not always sufficient. The court will look for a financial guarantor that will assure your appearance in court. As far as the process of bail is concerned, a fixed amount of money needs to be paid by you so that the release from police custody is possible. However, you need to promise that you must appear in court at any cost on account of all your criminal proceedings that have been scheduled. If you keep up to your promise, your bail amount would be returned, and if you don’t, you will be arrested and your bail amount too will be forfeited. 
  • Bail Hearing at Court – The court will conduct the process of bail hearing to decide whether bail would be granted and what amount would be fixed for it. For this, a few factors will be taken into consideration by the court:
  • Your mental as well as physical condition
  • Monetary resources and family ties
  • Your history of drugs and alcohol
  • Your criminal records
  • Past record in regard to appearance in court
  • Duration of your residence
  • Imposing restrictions on traveling, medical and psychological treatment etc.
  • Posting the Bail Bond – After the court sets your bail amount, a certain percentage needs to be posted or paid to the court. Once it is paid or posted, a document will be issued by the court stating that you are granted release. If you fail to post the bail bond, you can hire a bail bond agent like Post Bail By Phone who will charge a certain percentage of the total bail amount. The amount will, however, be non-refundable.

Besides, you can always talk to a bail bond agent who will help you get a fast release and free you of further complications as soon as possible. The reason is simple. The sooner you are out of jail, the better it is.

Legal Branding

Student Loan Debt

It doesn’t matter the level of education a student receives whether they use traditional methods of education or new technology such as ClassDojo – https://www.classdojo.com/studentstories/, It is a fact that today, in the United States; people are struggling with the increasing burden of student debt loans. The number is the highest ever in the history of this country. The statistics show that there are more than 44 million students who borrow loans in the country thus owing a total of $1.48 trillion. This amount exceeds the total United States Credit Card debt by $6.2 billion. The average student loan debt for those that graduated in 2016 is at $37,172 which is a 6% increment from the 2015 class

There are, however, a lot of questions on the issue of student loans that ought to be demystified. Are these loans used to attend private or public universities? Are they used to fund four-year degrees or in graduate school? What is the percentage average of all the students with student loans? How are that student loan consolidation and refinancing being utilized by grads?

General facts on student loans

The latest statistics on student loan debt indicate that:

  • There is a total of $1.48 trillion in student debt in the United States
  • 2 million Americans have student loans
  • The student loan delinquency rate stands at 11.2%
  • The average monthly loan repayment for borrowers between the periods of 20 to 30 years is $351 while the median for the same age bracket is $203

Students accumulate these loans differently, all based on the type of school that they attend. In 2012 for instance, 71% of all the students graduating from four-year college course had student loans. This meant that there were a total of 1.3 million individuals with loans which were a 200,000 rise from 1.1 million students graduating with loans in 2008. In the same year (2012) 66% of graduates from public colleges had student loans, each with an average of $25,550. As for students graduating from private non-profit colleges, 75% of them had debts averaging at $32,300 while 88% of students graduating from for-profit colleges had loans each with an average debt of $39,950. In 2012, only 20% of the loans were for students in private colleges.

Statistics also show that students that applied and got the Pell Grants had a higher possibility of borrowing again. In 2012, data showed that 88% of the students that received this grant had student loan debt averaging at $31,200. As for those who did not receive it, only 53% of them had student debt loans and their average was $4,750 less than those who received the grants, with an average of $26,450.

Statistics on private student loan debt

In the academic year 2010/2011, there was a total private student’s loan debt of $5.2 billion and this amount shot to $7.8 billion in academic year 2014/2015. Information also showed that students did not utilize the federal student loans to maximum capacity between 2011 and 2012. This is justified by the 19% of these borrowers that did not take Stafford loans, 8% that did not apply for federal financial aid, 11% of those that applied for the federal financial aid did not take out the Stafford loans while 28% of those that applied for the Stafford loans applied for less than what they were eligible for.

In 2011 and 2012, nearly half of all the private loan borrowers attended colleges whose tuition costs were less than $10,000 and during the same time, 1.4 million students borrowed loans to finance their undergraduate degrees.

Graduate Student Loans

Out of the $1 trillion in student loan debt, 40% of it was borrowed to fund professional degrees. Here is a breakdown of the combined undergraduate and graduate debt by degree:

  • At 11% is MBA with an average loan of $42,000
  • At 16% is Master of Education with an average debt of $50,879
  • At 18% is Master of Science with an average of $50,400
  • At 8% is Master of Art averaging at $58,539
  • At 4% is Law with an average of $140,616
  • At 5% in Medicine and Health Sciences averaging at $161,772

From all these statistics and information, it is evident that the cost accessing higher education continues to grow by the day and more and more Americans are unable to afford a college education.

In as much as a college degree is essential in today’s evolving world; it is getting further away from reach. There is quite a lot that has to be done by the government as well as the students to bring down the cost of attending college as well as reduce or pay off all the student loan debt.

Digital Branding

How to Update Your Interior Setting

Your interior setting is a reflection of your style and taste. The quality of the environment will determine how comfortable you feel while spending time at home, whether you are entertaining guests or are relaxing by yourself. If your home has become outdated, there are a few ways to increase the quality of the setting using the guidelines listed below.

Add a Backsplash

A backsplash will take the design of your kitchen or bathroom up a notch with subway or tumbled stone tiles that are installed. Although backsplashes were once used to protect walls from splashes, they are now a decorative element that will boost the value of the home. Some of the trendiest backsplashes include salvaged materials, reclaimed wood, and marble. 

Install Shutters

The window treatments that are used will contribute to the design of your home and should look appealing to update your interior setting. Consider installing plantation shutters from a company like http://www.theshutterstore.com/ to cover each window with top and bottom halves that can be opened to allow more light into the home. There are a variety of color shades that you can choose from to ensure that the shutters complement the surrounding decor of the home. 

Add Wallpaper

Although wallpaper has been outdated in recent years, it has now made a comeback and will contribute to the design of the home. Choose a trendy print that includes a faux marble print, oversized florals, or a herringbone design. Wallpaper will allow the home to look professionally decorated and is ideal for larger spaces. It can also be used on an accent wall to prevent it from overpowering the room.

Add Crown Molding

Crown molding will add charm and value to your interior setting. You can upgrade a plain room with crown molding to create an elegant space, which will boost your home’s value. Consider using Trimroc molding, which consists of lightweight polystyrene foam that is coated in hard plaster and is easier to install yourself.

Install Dramatic Chandeliers

The lighting that is used in each room is one of the main focal points of the setting that will set the style of your home. Consider dressing up your laundry room with a regal chandelier that is an easy afternoon project and is affordable to purchase. You can also add a drum light fixture in a dining room or a retro starburst chandelier in your kitchen to create a modern environment that looks chic.

Use New Fixtures

From door knobs to pulls that are installed on your kitchen cabinets, there are several areas where the hardware of your home will determine how dated the property looks inside. Consider installing new fixtures and choose from a variety of finishes by selecting brushed nickel, aged copper, or bronze. You can use modern stainless steel knobs if you want your home to appear sleek and sophisticated or use vintage-style knobs if you’re creating a farmhouse style. Painting or restaining the cabinets will also allow them to look updated.

 

Digital Branding

Thoughts for Growing Your Brand Online

One of the most crucial steps of building a business outside of using products such as Igloo is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.

dollar_shave_clubThink of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.

Here are some of the strategies that successful businesses use to grow their online brand.

Heavily Researching the Target Audience

research
There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.

  • Do they need a serious and professional approach?
  • Will they respond to humor?
  • Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?

Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media

boostOne of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video.

Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.

 

blog reading
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!

Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.

Digital Branding

Things You Should Not Forget About Your New CRM Software

There is a magical moment that occurs when one opens their brand-new customer relationship management (CRM) software for the first time. The possibilities of what could happen spill through the minds of the beholder. While that is all good and exciting, there are things to stop and contemplate about this new program. Before you get too far ahead of yourself, take some time to sort these things out. 

Reward People for Using It

You will probably hand out information about the new CRM software to your entire staff. It is your expectation that they will use it as it is designed to be used. While you sit there excited about the possibilities, some workers may look at this as just another task laid at their desk for them to do. 

Some marketing strategists suggest that you do not forget to look at it from their perspective. To encourage engagement with this new software, consider rewarding those who adopt it into part of their daily routine. Give them the opportunity to get used to how it works, and then start to give out little rewards for using it. 

Bring It to All Aspects of The Business, Particularly Mobile

Business is not just conducted in the office from nine to five anymore. Business can be conducted anytime and anywhere with the very powerful computers that most of us carry in our pockets all the time. Remember that you can still use your salesforce.com software even when you are doing business in a mobile fashion. 

Encourage the staff to plug in numbers and information into their mobile devices when they are on the go. Doing business out in the field is something that any business looking to expand is going to need to do. CRM software can be used out there as well. 

Use the Software to Solve Problems

The CRM software that you use ought to help you solve some of the business problems that you encounter. Hopefully those problems are kept to a minimum, but at least you know that you can always use the software to help get yourself out of a tight jam. 

If you are having trouble acquiring new customers for example, you might turn to the software to see what it is that you are doing wrong. The data contained within the software can be the answer key to a lot of the issues that come up. 

Adapt to New Metrics as They Arise

Encountering a new data point or metric that is worthy of the CRM software is not uncommon at all. Business owners see things in a certain way and may realize that there is something not currently in their software that they would like to track. They should take every opportunity to do exactly that. 

The more metrics that one has in the software program the better for the most part. It is good to know as much about customers as you possibly can. It is impossible to know when a detail about a customer will come in handy.

Legal Branding

Navigating the Aftermath of an Accident

Car accidents are always stressful. Even if there is minimal damage and minimal injury, the process of successfully navigating the financial, legal and bureaucratic aftermath of any accident can be more of a burden than the incident itself.

Most people are unprepared for the potential legal and financial peril of a car accident. They don’t realize the jeopardy they may face in the event of a dispute, or a murky legal situation, or a rejected insurance claim. These are problems best solved before they happen, which is why it is vitally important drivers prepare themselves far in advance.

Here are some things to consider in the aftermath of a car accident.

Remain Silent 

Under absolutely no circumstances should you make a statement to police. Whether or not you believe you are at fault, are not at fault, or you insist someone else was the cause of the incident, you must reserve and exercise your right to remain silent. The truth is you don’t know all the details of the situation, especially in the minutes or even hours following the accident. There are myriad ways you might implicate yourself civilly or criminally by making statements against evidence you may or may not be aware exists.

The Fifth Amendment was ratified for a reason. Follow it and you will be well on your way to protecting yourself legally.

No Consent

Under no circumstances should you consent to any search of your person or property. Lock your car. Lock the trunk. Roll your windows up. If asked, decline consent. If pressed, remain silent. Absent your consent, the police need probable cause and a warrant to search your vehicle. Those are two very high bars to clear at a roadside accident scene.

The products of a search may implicate you in the same way an otherwise innocent statement might ensnare you in a legal matter you aren’t even aware of yet. If the police believe they will find evidence of a crime in your vehicle, let them convince a judge. Don’t allow invasions of your privacy otherwise.

Document Everything

Attorneys who operate sites like https://marylandaccident.com/ will tell you the ability to wave documents in the air in court will give you an important advantage over adversaries who are likely not as well prepared. It is for this reason you should take the little portable television station in your pocket out and start taking pictures of everything at the scene.

Photograph documents first. Start with driver’s licenses and insurance papers. Take pictures of every license plate at the scene, and every emergency worker and police ID. Then you can move on to the scene itself. Try to get photographs of the interiors of the other vehicles involved in the accident.

If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs. Get pictures of any surveillance cameras in the area. If there are any public facilities like bus stops, traffic lights, street lights, construction sites or similar, photograph them as well. Get pictures of the road and weather conditions.

This may seem like overdoing it, but if you can reconstruct the accident scene four months later when you’re standing in front of a judge or a jury, you will have a practically insurmountable rhetorical advantage over anyone with plans to dispute your version of events. Your attorney will be grateful

As always, you should obtain competent legal counsel before trying to navigate the legal situation surrounding your accident. A qualified attorney can be of considerable help.

Legal Branding

Protecting Legal Interests in a Birth Injury Medical Malpractice Case

Consider contacting one of our Florence, Alabama Personal Injury Lawyers when a baby is injured during the labor or delivery process because of the negligence of a healthcare provider. If you believe that your child has been injured due to malpractice, you needed to understand the essential elements of applicable law. You need to know what steps to take to protect the important legal rights and interests associated with the birth injury and malpractice.

Types of Birth Injuries

The legal and medical professions generally rate birth injuries on a spectrum from mild to severe. At the mild end of the range, a baby might suffer bruising during the labor and birth process. At the severe end of the spectrum, a baby might end up with permanent brain damage. The net effect of a birth injury can range from short term, mild pain to a permanent, profound impairment.

Complexity of Birth Injury Cases

Birth injury cases represent some of the most complicated legal matters. The reality is that if your child has suffered a serious birth injury, you need to engage the services of a highly skilled, experienced malpractice lawyer with a significant background in these types of cases. A parent with a child injured during the labor and birth process is wise to take a proactive stance when it comes to retaining legal representation.

The first step in hiring a capable birth injury attorney is scheduling what is known as an initial consultation. During an initial consultation, legal counsel provides an evaluation of a case, including an analysis of potential strategies designed to best protect an injured baby’s legal interests. A parent also has an opportunity to get answers to questions. As a general rule, there is no fee charged for an initial consultation with an attorney in a birth injury malpractice case.

Compensation in a Birth Injury Case

The stark reality is that justice can never be fully obtained when a baby is profoundly injured during the labor and birth process. What can be done is obtaining appropriate compensation for an injured baby. An experienced birth injury attorney fights to ensure that fair compensation is obtained in this type of case. 

The compensation sought in a birth injury case depends on the facts and circumstances surrounding the labor and birth, and the associated negligence of the healthcare providers involved. Of course, the nature and extent of a baby’s injuries are also integral in determining what is fair and appropriate compensation for a birth injury case. 

With that said, there are certain types of injuries, damages, and losses that a skilled malpractice lawyer seeks on behalf of a client in a birth injury case. These include compensation for medical bills and expenses. In many birth injury cases, the injured individual will face a lifetime of expensive medical care and treatment. 

Other injuries, damages, and losses for which compensation is sought in a birth injury case includes such things as pain and suffering, mental anguish and emotional distress, lost opportunities, and lost income.

Digital Branding

The Joy of Gift Giving

There is no denying that receiving gifts, and giving gifts, are one of life’s small pleasures. Not only is it an enjoyable experience, but it is a token of one’s gratitude and appreciation. When developing interpersonal relationships throughout life it is important to acknowledge another’s significance to you through an act of generosity. One gift has stood the test of time, offering wine gifts. These primarily take the form of nuptial gifts, birthday gifts, and most commonly business gifts.

When it comes to weddings, wine is a popular choice as it celebrates laughter and merriment. Accompanied by a delicious cheese selection, or on its own, a beautiful bottle of wine is always a crowd pleaser. Celebrating the union of two people over a glass of wine is a priceless experience. Birthdays are also an excellent time to bestow a bottle of wine. They are best presented in accompaniment with chocolates, truffles, salted nuts, and even a slice of birthday cake! Choosing a premade assortment of small bites is the easiest option, as professionals have hand crafted baskets of treats that pair best.

Wine has been known as being an excellent gift for celebrating business goals, promotions, or holidays in the workplace. Enjoying a glass of wine with coworkers facilitates a bonding experience that you do not always get during the work day. However, it is important to note how to appropriately conduct corporate gift giving. Workforce discusses how to properly bestow gifts in a professional environment. One of their key points is to be sensitive to people’s personal preferences or know when alcoholic presents are not suitable.

Finally, is the method in which you select your wine gift. There are three main distinctions in wine; red, white, and rosé. Beyond this is a vast realm of expertise and craftsmanship that can extend beyond the breadth of common knowledge. Reds, as they may appear, are much darker and heartier than their counterparts. They are usually better for meal pairings and evening drinks. Whites are light and crispy and are best for day time drinks. Rosé wine is an interesting middle ground as it is sweeter than red, but much less bodied. Forbes has written an excellent article on the distinctions between which wines, and which bottles to choose for party occasions. If neither red, white, or rosé are appealing, alternatives such as champagne can prove to be excellent choices. It is best to always come prepared to any event with a bottle regardless, as it is seen to be a gracious demonstration of etiquette.

Wine is truly a great gift for so many occasions. But just because it is a convenient gift does not mean you should not give it any thought. After reading this article you should be able to appropriately determine when and what kind of wine to give. However, if you cannot choose, there are professional gift basket services which can supply you with delicious and beautiful wine pairings.