All posts by Alice Stevens

Full time stay at home mom with three children. I love to blog!

Digital Branding

Five Digital Marketing Services That Can Push Your Company Forward

If you want your company to remain competitive in the contemporary world, it’s important to hop on the digital marketing bandwagon. Doing so will empower you to expedite and optimize the process of building relationships with customers and communicating with them in an incredibly organic, immediate way. Luckily, there are numerous online advertising strategies you can implement to get your brand going and growing in the internet sphere. Here are five of them:

1. Search Engine Optimization (SEO).

Search engine optimization is one of the most important digital marketing services available. This online advertising strategy involves the use of numerous techniques that will make your brand more visible across several relevant internet platforms. For example, a team of SEO experts might use strategies like link building to ensure that your website attains a competitive ranking in the search engine results pages (SERPs) of major engines like Google, Yahoo, and Bing. Companies such as 2stallions are pleased to offer a wide range of SEO services, included but not limited to link building, keyword analysis, local SEO, and target market research.

2. Social Media Optimization (SMO).

Another digital advertising strategy that you may want to make use of is SMO. SMO is a wonderful way to ensure that you can connect and convert more clients on popular social channels such as:

• Facebook
• Google+
• Twitter
• LinkedIn
• Pinterest

One great SMO strategy you may want to consider is Twitter polls. These polls involve you asking your audience a brand-related question and receiving answers from them. As noted in Social Media Examiner, Twitter polls are a wonderful research strategy that can empower you to learn more about your target market!

3. Content Marketing.

Content marketing is an inalienable component of any strong online advertising campaign. This marketing strategy is designed to ensure that all of the content used to represent your brand is innovative, engaging, identity-building, entertaining, etc. Some forms of content that you’ll want to be sure to optimize include:

• blog posts
• web articles
• videos
• user generated content

These days, more and more marketing experts are tapping into the power of using user generated content to build the client’s brand. For example, encouraging satisfied clients to leave positive online reviews about the product or service line can help the business owner maintain a more authoritative, influential presence in the internet domain. As noted in Search Engine Land, 88% of consumers now view online reviews as just as trustworthy as they would a personal recommendation.

4. Web Design And Development.

Having a great website up and running at all times is a wonderful way to optimize your conversion rates from online sales. There are a wide range of factors that a web design team might optimize to ensure that your website is absolutely incredible. Some of those factors include:

• functionality
• engagement
• mobile friendliness
• aesthetic appeal
• originality
• relevance

5. Email Marketing.

One final digital advertising strategy that can push your company forward is email marketing. This strategy ensures that you’ll be able to provide your clients with constant updates regarding your brand, thereby increasing the likelihood that they will make a purchase and share your product or service line with a friend or family member!

Don’t Delay: Start Using These Digital Marketing Services Today!

If you’re ready to make 2017 a phenomenally successful year for your company, now is the time to invest in high quality digital marketing services. Use the information outlined in this quick reference guide to get on track to maintaining a dynamic online presence that will attract attention and generate conversion!

Legal Branding

Why the Hearsay Rule is so Important

Most people who are involved in a criminal case as either a suspect or a defendant are unfamiliar with the term “hearsay.” The reason this legal concept is so important is because it can easily become an impediment to your defense. If you make the mistake of assuming some kinds of evidence are admissible, only to find out that evidence is not admissible, you might find yourself in a much more difficult legal position.

It is vitally important that you understand hearsay, because it will teach you the value of exercising your Fifth Amendment right to remain silent during questioning.

What is Hearsay?

Generally speaking, testimony in a court of law must be offered by the witness himself or herself. In very limited circumstances, one person may be allowed to testify as to what someone else said, but courts enforce the hearsay rule in order to prevent an out-of-court statement from being admitted as evidence.

A given witness, therefore, generally may not offer testimony about an out-of-court statement, especially if the person who made the statement is available to testify on their own behalf.

Exceptions

In some cases, hearsay is admissible. For example, the author of a commercial publication need not appear to offer testimony covering what they published. Neither does a medical doctor need to appear to testify as to their own written medical diagnosis. Sometimes a statement against penal interest can be admitted. Such a statement can be presumed credible on the grounds the person making the statement is at greater risk of prosecution as a result.

Why is Hearsay Important?

Suppose you are being questioned by police. You know you are innocent of any crime. Nevertheless, the police say they have evidence that may implicate you. So you listen to the evidence and immediately seize on a fatal weakness in their case. You explain your innocence in detail, believing you have proven you are not guilty of any crime.

The police arrest you anyway. So you hire an attorney from a firm like http://www.leyba-defense.com/criminal-defense/. At trial, you persuade your attorney to call the police officer to the stand. You proved you were innocent right in front of them! So, your defense attorney calls the police officer to the stand and asks the following question.

“Officer, would you please tell the jury what my client told you on the afternoon of March 10th?”

At that point, the prosecutor will rise and say “objection, hearsay.” The judge will then sustain the objection, and the police officer will be prohibited from answering your attorney’s question. Why? Because your attorney is asking the officer to testify about an out-of-court statement made by you. Further, your defense attorney is attempting to admit your own testimony at trial without giving the prosecutor an opportunity to cross-examine you.

If you want the evidence you presented to the police admitted, you have to take the stand yourself. This is also the reason you never answer if questioned by the police. No matter what you say, it cannot ever help you.

The law isn’t as complicated as it sometimes seems. It does require some study and some time, but even some of the trickiest concepts can be understood and can therefore work in your favor.

Legal Branding

Distracted driving accidents in and around Milwaukee

After being injured in a car accident in Milwaukee that was caused by a distracted driver, you’re confused and hurt. You’re physically unable to work, and the medical bills continue to accrue. At the Groth Law Firm, our Milwaukee car accident lawyers provide effective and compassionate representation of men, women and children who have been injured in car accidents in and around Milwaukee.

According to the Wisconsin Department of Transportation, distracted driving consists of any number of activities that take a driver’s attention off of the roadway. Those can consist of:

  • Using a mobile or navigational device
  • Changing radio stations or CDs
  • Looking for something inside of the car
  • Eating
  • Grooming

When we’re driving a car, we’re required to use three cognitive activities. Those are:

  • Manual using your hands and feet
  • Visual by keeping your eyes on the road
  • Cognitive in keeping your mind on what you’re doing

Texting while driving
Keeping those cognitive activities in mind, it’s then clear that texting while driving is the most dangerous distraction. It requires a driver to take his or her hands off of the wheel and their eyes off of the road while concentrating on something a world away from driving. As per the National Highway Transportation Safety Administration, if you take your eyes off of the road for five seconds to read or send a text message at 55 mph, you’re traveling the length of a football field. Anything can happen in front of you in those five seconds. The Wisconsin Department of Transportation reports that there were 24,089 distracted driving accidents in Wisconsin in 2015. Those accounted for 20 percent of all motor vehicle accidents statewide. That translates into a distracted driving crash occurring every 22 minutes in Wisconsin.

Your rights
Pursuant to Wisconsin law, if you’ve been injured in an auto accident as a result of the carelessness and negligence of a distracted driver, you may have the right to obtain compensation for damages. Those may include:

  • Past and future medical bills
  • Past and future lost earnings
  • Any permanent disfigurement
  • Any permanent disability
  • Pain and suffering
  • Loss of a normal life

Preserving your rights
Sometime after the accident the opposing insurer might contact you and ask for a statement about how the crash occurred. Never give any type of a statement to an opposing insurer. Your under no legal obligation to give a statement, and it’s likely that the insurer will only try to use it against you in the future. Call us first. If we’re retained, you’ll never hear from that insurance company again.

If you were injured in a distracted driving accident, or if a family member perished in one anywhere in Wisconsin, contact the Groth Law Firm in Milwaukee at 877-375-7001. Consultations and case evaluations are free, and if you’re injuries don’t permit you to travel to us, we’ll come visit you. Don’t worry about having to pay a cash retainer. That’s because we don’t get paid until we obtain a settlement or verdict for you.

Legal Branding

Three Facts About Disability and How They Affect You Personally

Being disabled without money coming into the home can be a nightmare. Those who are recently unable to work may find themselves with more questions than answers. If you are wondering about filing for Social Security benefits, you may have a great deal of angst regarding the process. Most things about the process are common knowledge; however, there are some things that are not talked about as much. You may not be aware of things that can affect you personally.

1. Everyone Has A Five Month Waiting Period

The waiting period is something that many do not consider when filing for disability benefits. First, you must be disabled for at least 12 months or expect to be off work for the next 12 months to qualify. After you have been approved, no benefits will be paid for the first five months. You actually won’t get anything until the sixth month.

The Social Security Administration goes back to the date of your disability. For instance, if you were disabled on February 1, 2017, you will not get a check until August of 2017. There is no way around this waiting period, and it is difficult for those who are suddenly disabled. Most people are owed back pay when they receive their benefits, and they do not feel the pain of losing those five months. However, if you get approved right away, you may be waiting a few months to get any money.

2. If Your Need Is Great, Then Your Case May Be Fast Tracked!

The Social Security Administration has identified the need for some people to receive benefits right away. If the applicant has a certain illness, their application may be picked to be “fast tracked.” Social Security can speed up the process when they feel a Quick Disability Determinations or a Compassionate Allowance is needed. About 60,000 applicants each year will be fast tracked. This means that the benefits can be approved in as little as three months.

The Administration just added 52 new illnesses to the list in 2011. So, they are aware of the suffering caused from those who wait for benefits for years. However, the waiting period still applies in most cases. Talk to an attorney from the Summit Disability Law Group to see if your condition is on the “fast track” list.

3. You Can Collect Both Disability and SSI Payments

Many people do not know that you can collect both SSDI and SSI. SSI is a need-based program that is used to supplement income when SSDI payments are low. All the figures are based on an average on your wage history. If you make less than a certain amount a month, then they will also give you an SSI check to help supplement your income.

While it is not a huge check, it is enough to help you cover your bills. Some people who collect both SSDI and SSI also qualify for food stamps and a medical card to help pay for incidentals. Everyone who gets SSDI gets Medicare, but they are required to pay a spin down and get supplemental insurance. Those who collect SSI on top of it will receive Medicaid and not have to pay anything.

Legal Counsel Can Help

Filing for disability can be a difficult time. It is best to have an attorney representing you during this process. Whether you are approved right away or need to go to a hearing, you will need the extra support from a legal representative. There are timelines, waiting periods, and plenty of questions that clients are concerned with. Do not try to maneuver the disability program alone, get professional help from someone that knows the ins and outs of filing for Social Security Disability.

Legal Branding

Tips for Keeping Teen Drivers Safe on The Road

When you have a baby, you’ll spend the rest of your life trying to protect that child. And you’ll worry forever, especially when they are able to drive a car. You can’t keep them little forever, and unfortunately, you can’t keep them in a bubble. But you can do your best to help protect your child when he’s on the road, and as such we would like to provide you with some tips on how you can keep your teen safe while he’s on the road.

Teen Driver Safety Week

Each year, there is a designated National Teen Driver Safety Week. This is to bring attention to the fact that teenage driving is very dangerous. It’s estimated that thousands of teenagers are involved in deadly car accidents each year. It is very important for adults to help reinforce proper driving technique and behavior because teen drivers are the least experienced drivers on the road.

Display Proper Driving Habits

Parents and guardians of teenagers should help to teach teenagers the proper driving techniques as they help their teen learn to drive. There are so many distractions that are vying for a teenagers attention that they tend to lose focus on what’s important. Helping to teach your teenager basic and safe driving etiquette to avoid car accidents is vital. Some safety tips to pass along to your teenager include:

-Implementing a no-cell phone use rule while driving. Find a punishment and follow through when you find out your teenager has not followed this rule.

-Not allowing your teen to have extra passengers in the car.

-Make sure your teenagers know the importance of driving at a safe speed limit.

-Teach your teen the dangers of drinking and driving.

-Make sure your teenager knows to always wear his seat belt and that he should encourage his passengers to do the same.

Consider Other Drivers on The Road

You will also want to help your teen better understand the other drivers on the road by implementing the following tips:

-Teach him to not drive like he owns the road, but to drive like he owns the car.

-Never make assumptions about what other drivers are going to do. For example, don’t assume a driver with a turn signal on is actually going to turn. He could have just forgotten to turn it off.

-Be on alert for aggressive drivers, and try to stay out of their way, as they are generally the cause of many accidents.

– Never swerve into someone’s lane or pull out in front of anyone. Give that person plenty of room.
These tips are basic and somewhat repetitive, but they need to be reinforced because you’re not only creating a safe teen driver now, but you are helping to build lifelong skills for later.

For more information on safe teen driving, or if your teenager has been injured in an accident, please visit http://www.ladahlaw.com/las-vegas-car-accident-lawyer to learn more about our law firm and experienced team.

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Digital Branding

Ask for What You Want with A Clear, Effective CTA

As a business owner, you have a lot of responsibilities to juggle: managing employees, monitoring your inventory or accounts, bookkeeping, and of course, providing excellent customer service. Unfortunately, this can sometimes mean that you’re too busy to mount any efforts towards growing your business. That’s where a direct response marketing website can help.

You already know the importance of maintaining your website — making sure it’s up to date, uploading content, checking your rankings on Google. To truly drive prospects into leads, and leads into sales, however, you may want to consider a dedicated direct response website.

There are a few attributes that every lead generation website must have. First is a clear call to action (CTA). Simply put, a CTA asks visitors to your site to do something specific. “Try Our Demo,” “Call Us Now,” “Start Your Free Trial,” and “Download This E-Book” are all examples of CTA.

A good CTA also makes it easy for the visitor to take that action, providing a button or an online form right on the landing page, rather than taking the visitor to a separate contact page or form. Call to action pop-ups are also popular; since they interrupt the user’s experience, they are impossible to ignore.

Another type of CTA is exclusive to mobile websites and uses a “tap to call” button, which allows the user to call your business directly with just a single tap. This makes it much easier for the prospect to contact you, rather than having to write down or memorize the number and then open their telephone application on the phone.

Don’t be afraid to play around with your call to action, either. Vary the headline of the page it’s on, the graphic design, and the words you use to exhort your visitors to take an action. Even changing the color of the CTA button can yield huge results! If you want to change things up, however, don’t do it willy-nilly. Make only one change at a time, all while analyzing the results, so you know for certain what works and what can still be improved.

Calls to action on social media can also be highly effective, so make certain not to ignore that aspect of marketing. Another great tip is to personalize your CTA for certain visitors, rather than using a “one size fits all” approach.

Whatever action you want visitors to your lead generation website to take – whether it’s signing up for an email newsletter, agreeing to a two-week trial, watching a video, liking the company on Facebook, or simply telephoning your business — a call to action is the best way to make it happen. It may seem awkward or even tacky to ask prospects so directly, but research consistently shows that it’s the most effective way to drive action. You can’t simply wait around for the potential customer to take initiative.

No matter how busy your schedule is, take time out to learn more about direct response websites. You’ll be glad you did!

Legal Branding

Common ADA Violations That Lead To Lawsuits

The ADA, or Americans With Disabilities Act, was passed back in 1990. This Act requires that businesses become accessible to those with disabilities. Although most businesses have taken the initiative to become more accessible, others haven’t. This has lead to a surge in the number of ADA violation lawsuits. The most common of these are listed below.

No Handicap Accessible Entrances 

It’s required that every business serving the public have a ramp or other form of accessible entrance to their facility. Contrary to popular belief, it doesn’t matter the age of the building, all businesses must be compliant. Those stores who have stairway entrances or high lips on the doorways are finding themselves being sued by angry individuals who can’t gain access to their doors.

No ADA Accessible Bathrooms 

In some cases, individuals can make it inside public businesses but do not have access to a public bathroom. This is the second biggest problem that handicapped individuals face at public places. To avoid being sued it’s best to have a commercial ADA Compliance inspection company come in and advise you on the issues that you have. It’s best to trust a professional to give you the exact details of what you need to do to be compliant.

No ADA Van-Accessible Parking Spaces 

For those who enjoy their independence, having a van-accessible parking spot where they exit their vehicle via a ramp is important. Businesses are required to have at least one ADA parking stall that has room for a ramp. Using signs as well as pavement markings is highly advised as snow can easily cover the parking spaces.

Unnecessary Firing or Not Hiring Due To Disability 

It’s part of the Americans With Disabilities Act that a disabled person may not be fired due to their disability. In addition, those in charge of hiring new people can’t discourage hiring an individual due to their disability. This is a general law that encompasses the fairness of those with disabilities having access to various jobs.

It’s important to note that there are specific occasions where businesses can’t be compliant with the law. For example, a boss for a construction company can’t be found at fault for not hiring a quadriplegic that wants to apply for a construction worker job. This law is mean to protect the right of the disabled but also to be followed on the grounds of common sense.

Refusing Service Dogs Access

According to the ADA, a business must allow a service dog access to wherever their owner goes. Any business that forces a service dog and its owner out of their establishment can be sued for violating the ADA. While there are certification papers that verify a dog is a service dog under the law, disabled owners are not required to procure these papers for any businesses.

If you are a business owner, you should ensure that you are following all the regulations set forth in the Americans With Disabilities Act of 1990. This will help you to avoid unnecessary lawsuits and keep your business open for all those with disabilities.

Digital Branding

How to Prepare for Your Headshot Photo Shoot

There are all types of people who want to get a headshot – it’s not limited to just actors and actresses! Businesspeople, models and even children will need or want a headshot from time to time. Here’s how to prepare for your headshot photo shoot.

1. Pick the Right Photographer

Every photographer will have their own specialty and style. If you need child headshots nyc, choose a photographer who is used to working with kids. Take a look at their portfolio to see if you like the types of photos they produce. Read their reviews to find out about other customer experiences. You can even visit the photographer in their studio beforehand to get a feel for how the day will go. The best way to get a good photo is to be comfortable with the photographer.

2. Get Familiar with the Different Types of Headshots

There are a few different headshot styles that you’ll be able to choose from or you can ask the photographer to take a few of each kind. Vertical studio headshots are the most common and they’re the type of headshot you’re probably most used to seeing. While the vertical headshot may be close to the face, it can also be back a bit to show off the subject’s outfit. You may also like the Peter Hurley style of headshot, which is horizontal against a white background. There’s also the environmental headshot, which means the photo is taken outside and the background is usually a natural setting.

3. Pick Your Outfit Wisely

The clothing that you choose for your headshot should show off your personality. However, you want to make sure to stick to some tried-and-true tricks. Opt for solid colors instead of prints or patterns. If you have your heart set on a pattern, just make sure it’s a simple one. You may also want to bring a change of clothes to the shoot to take a few photos in each outfit. Whatever you wear, make sure it’s neat and pressed – you may want to carry it to the shoot and change when you’re there. Also, don’t worry about what you’re wearing on your feet – your shoes aren’t going to be in the picture.

4. Find Your Good Side

Everyone has angles that they prefer and angles that they don’t. Find your angles before the shoot so that you’ll naturally angle yourself to the camera in the way that you like the best. If one of your eyes is smaller than the other one, angle the smaller eye toward the camera, which will make it appear to be the same size as your larger eye. Also, before the shoot, try out different expressions in the mirror to see which one you like the best. Even though your photographer will help you loosen up and direct you when it comes to posing, it always helps to go in as prepared as possible.

5. Get Comfortable in the Studio

During the photo shoot, ask the photographer if they would mind turning on some music, which can alleviate some of your anxiety and help you look more natural in your photos. Don’t force a smile, which will look obviously unnatural in the photos. If you can’t smile natural, then don’t worry about smiling at all.

Getting a headshot should be fun, so try not to put too much pressure on yourself. If the worst happens and you don’t like the photos, your photographer may even offer to reshoot them at no cost. Either way, you can always have more taken.

Digital Branding

How to Tell if Your Boss is a Bully

It’s an unfortunate truth that bullies don’t grow out of it by the time they leave grade school. Far too often, adults find themselves miserable in their workplace, wondering why they hate walking into the office every day. It’s possible that you’re dealing with a bully of a boss. Here’s how to know for sure.

Hindering Your Success

Are you finding it hard to advance in your career even though you put in a ton of work every week, show up on time, never take a day off and feel that the quality of your work is above and beyond what’s expected? Bully bosses will often try to hinder an employee’s success no matter how well they’re actually performing.

Intimidation

There are all sorts of ways that your boss may try to intimidate you. He could say he’s going to fire you if you don’t live up to his expectations (which may be above and beyond what’s actually expected of you). He may have threatening body language or even go so far as to say he’s going to do something to physically or emotionally harm you or your family. Even something as simple as regularly intruding on your space can be considered intimidation.

Isolation

If you’re being left out of work meetings, get-togethers, birthday celebrations, office parties and other professional or social work gatherings, this could be a way to isolate you. When you’re not in the loop, it’s possible that management and the other employees are making big decisions without considering your input. However, if you think this is an oversight, you may want to learn about proper communication in the workplace at Enplug.com.

Lack of Boundaries

Your boss may be crossing the line by intruding on your privacy. If you feel that your boss is watching you too carefully, spying on you or stalking you, you should do something about it right away before it escalates. You may also notice that your desk or belongings are being tampered with, which could mean that your boss is looking through your stuff when you’re out for the day or away from your desk. Often, the purpose of this is to find something to use against you.

Questioning Your Abilities

A bully boss will often try to knock you down by regularly questioning your abilities to do your job well or your commitment to your work. He may ignore, reject or make fun of your thoughts, opinions and ideas. This behavior may happen when it’s just the two of you, but it could also happen when other people are around. Another tactic that your boss may use is taking credit for work that you’ve done. Furthermore, they may make you feel that if you don’t work extra hours or over the weekend, your job could be in jeopardy.

Verbal Abuse

If your boss is verbally abusing you, that’s a big sign that they’re using bullying tactics. You may find that you’re being humiliated, criticized or insulted by your boss in front of other managers or your co-workers. If you’re being yelled at or sworn at on a regular basic, either in public or when alone with your boss, you’re being verbally abused.

It’s common for people to not realize they’re being bullied by their boss. Your boss may not even realize how their actions are affecting their employees. Knowing the signs of bullying in the workplace is the first step to calmly and responsibly fixing the problem, whether that means reporting it to HR, sitting down for a conversation with your boss or leaving your job altogether.

 

Digital Branding

Simple Tactics to Get Customers Requesting You By Name

Building brand awareness if one of the most imperative things you can do to establish a successful business. It doesn’t matter how good your products are if people don’t know they exist. Think about what a Coke, Kleenex, and Band-Aid all have in common.

None of these are physical products, rather they are brand names. Because of the highly creative ability of the marketers for these companies, their brands are known to everyone across the globe. To give you the edge over your competitors, we have compiled a short list of simple marketing tactics you can employ to grow your brand.

Referral Perks 

People like free stuff. This marketing tactic is based solely off of this fact. Use the old method of word-of-mouth to have clients spread your business name and offer them a little incentive for doing so. This referral tactic is commonly utilized in the car sales industry. For example, a customer buys a car from a salesman. The salesman tells the customer if they refer anyone straight to them, they will get $100 in return if the person buys a car. By offering a small percentage of his commission the salesman is able to successfully grow his customer base.

Car Wraps 

This is a fairly new marketing tactic that has been widely starting to catch on over the past decade. One of the reasons that many old service companies become well-known over the years is their presence of service vehicles on the road. They had the company name and number plastered on the side. Use this concept and get some car wraps. This is a great way to help your marketing efforts for businesses that don’t have service vehicles. Many companies will pay random individuals to put a wrap on their car with the company’s information.

We believe it’s best for companies to offer employee incentives for those who choose to put the company logo wrap on their vehicle. If people see your employee near their car at the grocery store or gas station, your employee is going to be more knowledgeable about your business than just a random driver.

The Freebies Approach 

This is probably one of the most well-known tactics, as it does work for everyone. Again, people love free stuff. Get hats, t-shirts, koozies, frisbees, and pens made up with your logo on them. Hand them out at local events to boost your publicity.

Social Media Contests 

This little tactic can bring you a lot of customers fast. With the push of a button, your existing customers can share your contest post with all their friends. All those friends can, in turn, share the contest post with all their friends. The cycle keeps going on and on. Social media is one of the quickest ways to get the word across. This is assuming you have something that people will want to share. This requires two different things. First, you need a contest that is simple for everyone to join. The harder it is to participate in the contest, the less likely people are going to want to participate.

Second, your contest prize has to be something people actually want. If you are just giving away a $5 off coupon, not very many people are going to feel very moved to share the post. However, if you offer a free motorcycle, you’re likely to get a ton of shares. If you don’t know how to set up these contests, you can talk to a media marketer who will likely charge you according to their inbound marketing pricing.

By using the simple tactics described above you can start to drastically increase your brand awareness. Customers will start becoming more and more familiar with who you are and what you offer.