All posts by Steven Roberts

Growth hacking for Instagram
Digital Branding

5 Easy Instagram Growth Hacks for Beginners

A new concept has been introduced in the digital world known as growth hacking. According to Wikipedia, growth hacking is “A process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.”

Growth hackers are the persons who have mastered the art of marketing. They analyze the issues and present their solutions with the help of software. People consider them according to their perception still their primary function is to promote a brand digitally in a way to make it hot and everyone’s first choice.

If you are in search of an Instagram growth hacker and desire to have one of your own, some guidelines are here for you in this reference.

Automate the Process

A multi-purpose software is available these days that help you to deal with your followers, your comments, and likes. Some programs are present that organize your interactions with your Instagram fellows within the boundaries determined by yourself like Buzzoid. It will help you to gain followers on Instagram fast, which works out for your business in fractions of seconds.

The main thing to be kept in mind is here that you must not use these programs excessively by involving a high number of users in a short time. If you are not capable enough to manage these programs, then you will suffer a loss and will not get your desired follower rate in estimated time.

Publish engaging content

Valuable Content Works Like a Charm

The content that you are posting plays the critical role in follower attraction.

If you are skilled at providing good content, you are going to win the game.

In the digital world, the thing that matters are originality. Copycats are just knocked out so your content should be relevant and original. The content that you want to post need not be merely business-oriented, but it should be according to your audience’s demand. Uploading thought-provoking and attractive pictures related to your content will help you to get maximum likes by your viewers and will never get bored of your stuff.

Nike, Taco Bell, Intel, Bonobos, Virgin America, and American Express are some companies who are successful Instagram users. They use a mixture of contents while posting.

Location Tagging

It is highly recommended to identify your post by location. This is another way to that can increase the success rate by more than three quarters.

It is not necessary to use your current location. If you are posting some previous pictures say of 30 days before, then you should post the exact location where that image was captured rather than your present situation.

Encourage viewers to share content

Provide a Strong Call to Action

For the promotion of your business your, every Instagram post must have spellbinding content that propels the viewers to action.

Usually, on Instagram posts, you might by encourage these calls to action:

  • Tag a friend in the comments
  • Sign up for free
  • Double tap if you like the post

In case of encouraging viewers to tag a friend, you hope that their friends will also follow the recommended post, while during double tapping on the post indicates appreciation for the post. In the case of signing up, you are gaining to get more opportunities to connect with viewers. The ultimate goal of these three actions is for the promotion of a specific brand.

For regular bloggers “Click the link” is an excellent option for the promotion of their blog post.

Don't forget the hashtags

Let Hashtags Work Their Magic

Certain people underrate the value of hashtags even though they contribute ongoing content to Instagram. If you post your image on Instagram with hashtags, it will become viral in a couple of seconds.

Instagram uses hashtags for your connection with your friends and viewers while in case of Facebook and Twitter you need to post links. To have full knowledge about hashtags you just need to work on popular Instagram hashtags. Carefully observe the rules for using them. Instagram restricts you to use thirty hashtags per post. Twitter, Facebook, and Instagram are using tweets, links, and hashtags to promote your brand name, so take full advantage of these.

Digital Branding

3 Mainstays of Brand Strategy for Small Business

The only thing you need to know about branding: it’s a slow journey.

 

Once you start a business, you need to understand there will be no immediate results. It’s like watching a series season by season: years may go by before your business turns into a brand. And the moment will come when you feel exhausted and want to give up, but the question is:

 

Will you?

 

You look at Coca-Cola, Nike, McDonald’s… Okay, not to put too fine a point on it, even PornHub has become a brand already! (Did you see their marketing campaigns? Traditional ads can’t hold a candle to them.) And you think, “Well, they are giants. And I am a small business owner. How can I compete with those big dogs and make my little one a brand? Do I need to do it, after all?”

 

But first things first:

 

What’s a brand?

According to Wikipedia, it’s “a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” And, speaking about branding, it’s “a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.”

 

Ouch! Sounds too general, doesn’t it?

 

Equity is what makes your business a brand, and it bases on three keystones:

 

  • Knowledge: “What do consumers know about my product/service?”
  • Experience: “What do they say after using my product/service?”
  • Differentiation: “What makes my product/service different from competitors’? Isn’t it copied or plagiarized?”

 

Branding is not about products but missions, big ideas, and values. It’s about long-term relationship with your customers.

 

Let’s take Starbucks by way of example: when they started, they didn’t put a coffee at the top of their priorities; they wanted to become the third place – between home and office – for every person to visit. It’s about values, not products or sales. And today we all know that Starbucks is not about coffee but emotions, engagement, and experience it gives to consumers.

 

So what?” you ask.

 

To develop an efficient brand strategy for your small business, you need to consider a big idea behind what you do as well as three mainstays that will differentiate you from competitors:

  1. Visual system
  2. Verbal system
  3. PUEX (product usage experience)

 

1) Visual System

People are 90% visual beings, so they need images to associate with your brand. Just look at the picture: you don’t need words to recognize brands in it, do you?

 

 

 

Takeaway: Think of a cool logo and visual attributes (fonts, colors, illustrations, image compositions) for your brand.

 

How to choose a great logo for your brand?

 

First, decide on the type. Will your logo be a graphical sign (like Shell), graphical block (like Total), or lettering (like Coca-Cola)? Then, consider colors and size. Looking great in billboard advertising, your logo might fail in zoom; and looking great when multicolor, it might fail in black. Make sure it looks terrific and figurable, no matter what.

 

As for attributes of your brand, there’s one thing to remember: NEVER use your logo as a visual code. Think of details to influence consumers’ engagement and experience at three stages of their communication with your brand: before, during, and after. The visual code of your brand may be illustrations or the combination of particular fonts and compositions.

 

Where to use visual system for people to remember your brand?

 

2) Verbal System

To communicate a message and influence decision-making, you need to develop a verbal differentiation of your brand. Naming, slogans, roles your small business undertakes, tone it uses, and promises it makes to translate this information to consumers – these all are a big part of a brand strategy for you to take into consideration.

 

Choosing your brand name:

 

Make sure it has an ideological element, meaning, and flow of sound. It should be easy for people to pronounce and remember, it needs to be phonetically pleasing, and it should be one-of-a-kind.

 

Also, there should be a story behind your brand name. What’s the role of your brand? Is it a creator, a master, or an evangelist? You need to think about a core message to communicate with your business, choose a corresponding tone to send this message, and decide on promises your brand could give to solve a problem.

 

Choosing your slogan:

 

According to Entrepreneur’s  small business encyclopedia, slogans are a “small group of words that are combined in a special way to identify a product or company.” In other words, it’s a mini-statement of your brand’s mission, and they work great for advertising and verbal representation of your business.

 

Here go some slogans by way of example:

 

 

What do they all have in common?

 

They all impact positive feelings about a brand, they are short and memorable, they include a benefit, and they differentiate a brand from others. Keep these peculiarities in mind when coming up with the slogan ideas for your small business. A strategically thought-out verbal representation is crucial for engagement and emotions people experience when communicating with your brand.

 

3) PUEX

In plain English, it’s a creative performance of your brand aka tiny pleasant details that make it memorable, encouraging people to talk about it. It’s about giving more than a product or service itself; and it’s about what happens with a person while using your product or service.

 

What can it be?

 

  • Creative content users with generate themselves. (As far as the world is one big instabox these days, photos and shares are guaranteed. A palmary example is Starbucks’ “Give good” campaign for this holiday season.)

  • Appealing stories. (For instance, in SPLAT’s every package there’s a personal letter from CEO, written for every customer.)

 

Think of what may be PUEX for your small business to differentiate it from competitors. Think of what your brand may give consumers besides high-quality services.

 

Remember about the psychology of marketing, learn how a human brain works and makes decisions, consider insights, and speak the same language to your audience. Solve their problem as no one else does, and they will thank you with loyalty and love.

 

The last but not least…

Create stories, appeal to emotions, make every moment worth remembering, and think of your brand equity rather than monetary profits. Be patient, learn to wait, and polish every step you take to a better brand strategy. Do it well, because mediocre is what many marketers do. But you don’t want to be one of those many, do you?

 

 

 

Lesley Vos is a seasoned web writer and content strategist, specializing in text building, distribution, and promotion. Blogging for PlagiarismCheck.org, she also contributes expert articles to publications on business, branding, and self-development. Feel free to get in touch on LinkedIn.

Digital Branding

Easiest Ways to Boost Conversion Rates

Whilst there is a lot of focus on getting sites to the top of Google search results pages and gaining traffic to the site, conversions are the most important part. A lot of website traffic is good but it is worthless if it isn’t contributing to conversions. Conversions are what get people moving in the sales pipeline and help to generate business for the organisation.

The conversion rate is the number of times a use completes a site goal (determined by the organisation and their SEO services in Australia) divided by the amount of traffic through the site. The higher this rate is the better because that equates to an increase in goal completion. There are a few simple ways to help boost the conversion rates of a site, mostly through increasing the user experience of the site.

Improve Page Load Times

The loading time of a page can have a big impact on the conversion rate. People are more likely to spend more time on a website that loads quickly and reacts to user actions than one that doesn’t. There are statistics to show that 53% of users will abandon a site that takes more than 3 seconds to load and 79% said that they will not return to a site that takes too long to load.

This indicates that the loading speed of a page is crucial to the conversion rate as people are more likely to stay on a site and continue to use it if it loads quickly. Optimising images is a great way to help this. Resizing them through software such as Photoshop or Online Image Optimiser will aid in increasing the pages load speed.

Removing bulky code, avoiding external embedded media and minimising round trip times will all help to improve page load speed. It is easy to check this using a website speed test tool which can be found on Google.

Ensure that the Correct Keywords are Being Used

Even though keywords are a core part of improving the sites ranking on the search engine results pages, they are also critical to conversion rates. Having the correct keywords ensure that the site appears in the correct search results and therefore when people land on the page, there are getting what they wanted.

Hiring an SEO service in Australia will help to get the right keywords for the company and improve conversion rates. The assigned SEO consultant is able to research what keywords are most suited to the product or service offered and can include them. Ensuring that the site is appearing in the correct searches by using keywords that reflect the business offering will help to boost conversion rates.

Use Testimonials

Testimonials add credit to the site and the product or service that is being offered. It helps to convince people that they are using a trusted site and do not need to have another think about purchasing or at least getting in contact with the organisation.

Testimonials help to reduce the risk associated with any consumer action and as a result, encourage them to act. Increased action on the site by a user leads to a better conversion rate.

Create Dedicated Landing Pages

Dedicated landing pages are designed to make it easier for the user to see what they are looking for. It reduces the number of steps required from the search or link to the actual source of information that the user is after.

Reducing the steps required to achieve a goals, intuitively increases the chances of the user reaching the goal. Additionally, dedicated landing pages are designed to be easier to use for the given purpose further increasing the likelihood of a conversion.

This step is linked in with the use of correct keywords as ads will appear in areas of relevance. Therefore, should the correct keywords not be used it will be more difficult for the ad to appear to the desired users. Again, hiring an SEO consultant will likely be beneficial in this instance to improve conversion rates.

Accessible Call-to-Action

Providing an accessible call to action is the most direct way to improve the conversion rates of the site. As has been alluded to before, users don’t want to have to make a lot of effort to reach their goal. That means that they want everything to be put right in front of them to click.

Having the organisations contact details at the footer of the page is a good start however there are certainly more direct ways. Having a pop-up suggest that the user signs up to their emails or contacts them now is a great way to encourage the user to complete a conversion goal. The important part here is to not go over the top with the pop-ups and force it upon people.

An SEO service in Australia and the assigned SEO consultant will be able to efficiently establish a call-to-action on any landing page or even just the home page to aid in conversion rate improvement.

Choosing a virtual receptionist service
Digital Branding

Great Tips for Hiring Your Virtual Receptionist Service

Hiring a virtual receptionist service can help you develop your business. The primary purpose of hiring a virtual receptionist is to deal with your customers by taking their messages, screening your calls, and transferring them to an extension. But this isn’t all they provide. A virtual receptionist will also provide you and your staff extra time to handle the essential tasks of your company as they help maintain the reputation of your company and get new customers.

Below are a few great tips for hiring your virtual receptionist service. I hope they’ll help you out.

What virtual receptionists provide

Tips For Choosing A Virtual Receptionist Service

Look for their experience: According to James Russell Lowell, “One thorn of experience is worth a whole wilderness of warning.”

An inexperienced person can never do the same as the experienced one. If you want your tasks to be handled properly make sure you opt a highly skilled, experienced, and professional virtual receptionist. Taking calls and messages may not be difficult, so it’s better to look for someone with experience and communication skills to realize the full potential of a virtual receptionist team.

How do they deal with your customers?

The foremost thing that one needs to look for when hiring the virtual receptionist services team is that how will they deal with your customers. What do they think is an essential part of the interaction with your customers? Always choose the receptionist team who is opting to keep a friendly environment with your customers and are willing to get you more customers by providing excellent services.

Can they solve major issues at a company?

If you want to hire a virtual receptionist service team, the most important thing you need to find out is whether they are good at problem-solving or not. Find out their ability to overcome challenges in their past projects and determine if they are able to handle things you require or not.

How well can they handle the pressure?

Taking calls and messages and talking on a live chat is not an easy job. Not everyone can overcome the challenge and onerous duties of demanding customers. Before hiring a virtual receptionist service team make sure to figure out if they can handle the pressure and work quickly in a stressful environment or is it beyond their reach.

How well does a virtual receptionist know your industry?

How well do they know your industry?

The receptionist team you are hiring should have full information about your industry. Make sure they have done thorough research on your company so that it is easier for them to deal with your customers. You will, of course, be willing to offer the team the training they need about your company.

Do they know how to handle difficult clients?

The majority of the people who call or engage in online chat are polite and well-behaved, but at times you come across people who are difficult to handle. For this purpose, a highly-skilled and professional receptionist team need to be hired, so it is easier to cope with clients and customers who are giving you a hard time.

These are a few tips which will make it easier for you to choose your virtual receptionist service team. For more such articles, stay connected.