All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Digital BrandingLocal Branding

Dos and Don’ts When Designing Your Business Logo

A logo is the first thing customers notice and remember. It’s the face of a business. Designing a logo can be as challenging as coming up with a business name. A successful logo design is the one that sticks even when the name is forgotten. It should speak to people even without any words. Just like that of McDonald’s – people crave for burger and fries whenever they see the big Golden Arches that resembles an M.  The logo is what makes you as a business.

To make sure that the logo you create will stand out and be as effective as that of the top brands right now, here are the dos and don’ts in creating your business logo.

Simplicity

Do
Make your logo simple and clear. Most of the best companies have the simplest logos. Take Nike, for example. When you see their logo printed on something, you’ll know it’s Nike, and you’ll know that it’s a quality product.  Let the logo do the talking for you. It should express your business’ quality and philosophy without saying a word.  Do ask for a design proposal from your designer and show it to a few of your people to see if it’s appealing to the majority.

Don’t
Putting too many images or details make the logo difficult to understand and remember. They defeat the purpose of having a logo, which is a representation of your company; you should’ve just written an essay if that’s the case.

Uniqueness

Do
If you want to stand out, you have to be different from the rest. For instance, if you want to start a burger business, you know that there are so many burger joints out there and they all have burgers in their logo. If you make your logo a burger too, you can’t say that your burger is any different from theirs. Think of something that will say burger without the actual burger. If you pull that off, your logo will surely click and will be remembered among the rest of the burger logos.

Don’t

Making a logo after another similar business isn’t going to work and may put you into trouble, so don’t bother making it. Creating a logo is your chance to show that you’re different, so don’t try to make a logo that looks the same as another just to show that you’re at par. You’ll just be ridiculed and laughed at, and your business will not stand a chance with the big ones. Your logo is not just a marketing tool. It’s going to be your brand’s image, and you’d want your image to be unique. So, squeeze out your creative juices and come up with a logo that’s original and one of a kind.
Font

Do
Make a logo that is easy on the eyes. A clear and straightforward logo utilizes fonts that are not too complicated. If you are creative enough, you can use a custom font – this will make your logo even more unique.

Don’t
Don’t make it hard for your customers to read what your logo is saying. If your logo is too complicated and unreadable, people will stay away from your products too, and that’s something you don’t want to happen.

Colors

Do
You may combine colors, but it’s best to stick with only a few. Three colors are acceptable depending on the design and concept, but two is ideally the maximum. Research the meaning of each color before you decide on which color you want to use for your logo. For instance, you wouldn’t want to use red or black if your business is about organic products. Colors also have emotional effects, so make sure that the logo’s colors stimulate the right emotions.

Don’t

Using more than two colors is an art but not particularly helpful for a logo. Colors that don’t convey the meaning or essence of your business are not the right ones.

Consistency

Do
Make sure that when you’ve come up with a logo, you’ll stick to it. This is how your brand will be recognized and remembered. Hence, when you create a logo, try your best to make one that you can live with for the rest of your business’ life.

Don’t
Changing your logo often will confuse your audience. You’re not promoting a good image and you will lose customers. No one will remember your company if your logo keeps on disappearing for a new one.

Meaning

Do
Create a design that has a meaning. You can’t just create an image without knowing what it’s for or what relevance it has for your business. There may be times that you’ll be asked by clients about the significance of your logo design, so you should have an explanation for it.

Don’t
Not knowing your logo will mean that you don’t know anything about your business. Don’t let your logo fail you. It represents your business and what you want your audience to feel about it. It’s your identity, so don’t make one that doesn’t have any relevance or meaning to your business.

Keep these tips in mind and always remember that your logo will define your business. Make it simple and understandable for people to remember. The most successful logos are the ones a child can recognize. Opt for lesser words and focus on just the logo itself. You will see the benefits of a well-designed logo to your business in the long run.

Digital Branding

10 Tips For Your Content Marketing Plan

Having a marketing plan in the digital world of today is important whether you are starting a small business or already manage a large company. Content marketing is a strategic approach focusing on the provision of consistent, relevant content to your target audience. The plan ultimately drives consumer interaction and attracts more customers to your brand. Here are the top 10 tips for your content marketing plan to help you achieve this:

1. Do Proper Research

It is important to analyze your company, the services or products you offer, and even the industry itself before you dive into content marketing. You should find out what interests your target audience to offer them valuable content that they will enjoy. Once you tap into this buyer persona and tailored the content marketing plan to the target audience, you will start seeing more conversions in the end.

2. Establishing Your Objectives

What are your reasons for creating this content marketing plan? What is actually driving it? You obviously want to attract more customers, but getting more specific about your goals will help you identify the most suitable strategy for marketing. For instance, you may wish to improve customer retention, increase brand awareness, generate more sales, or just drive more traffic to your site. Each of the objectives will require a specific strategy, which is why you need to know your objective from the get-go.

3. Search for Content Ideas

Once you determine what your goals are, you can then search for ideas on how to execute your content marketing strategy. The brainstorming stage will help you see what others are doing to ensure that their sites are more SEO-friendly as well as improve their social media outreach. You need to find out how other companies present their videos, podcasts, infographics, and blog posts, noting what is effective about each strategy.

4. Determine the Categories and Subcategories of the Content

A content marketing plan is much more than simply uploading new blog posts each week. You need to set the categories and subcategories of the content to cover all your bases. For example, under “social media”, you should include a list of the social media platforms on which you wish to publish your content.

5. Use an Editorial Calendar

The most engaging content marketing plan is one that sticks to a particular schedule. Using an editorial calendar will help you keep up with the publication dates and motivate you to meet deadlines. The strategy will help you stay focused and avoid procrastinating. Just ensure that you schedule content publication at regular intervals to ensure that your audience stays engaged.

6. Determine Who Is Responsible for Creating the Content

Think about how you will be creating content for your brand. Will you be creating the blog posts yourself? Do you have an in-house content creation team that you have hired? Do you prefer using freelancers? Or do you plan to hire a third-party content company? Each option has its pros and cons, so weigh them carefully.

7. Create Quality Content

The focus should always be on publishing high-quality content whether you are creating it yourself or hiring someone else to do it for you. Know and adhere to your standards and ask for revisions if and when necessary. It’s better to have less high-quality content, rather than lots of lower quality stuff. In fact, a lower quality approach that focuses on having lots of content may harm your brand according to ClickFirst Marketing.

8. Make Recommendations

Recommending other blogs and websites might seem counterintuitive when you are trying to market your brand, but audiences usually respond to such helpful recommendations. To reach an even wider audience, you can network with other companies for mutual recommendations.

9. Customize the Content

Producing content regularly simple will not be enough if it is not original. A better idea would be to customize your posts. Customize the same content for various social media platforms, respond to your audience, and maintain your brand voice.

10. Implement Keywords for SEO Purposes

You can obtain a good SEO position by using the proper keywords, but ensure that you use them wisely. Avoid keyword stuffing and implement your target keywords into the content as naturally as possible.

Digital Branding

Can Buying Social Media Followers and Likes Work for Your Business?

If you’ve got a business you’re trying to promote online, you’re probably already aware of how important social media could be to your plans. If not, then you should be. Social media has become massive in the past decade or so, and for good reason. It’s a hugely powerful marketing tool that you’d be foolish to ignore.

The truth is, you can actually buy Instagram likes and followers and build a successful business from them. Now we’ve got that out of the way, let look at the main subject of this article. Will buying followers and likes on social media platforms like Instagram really work for your business? Let’s have a look at how they could help you grow.

More followers do not mean more customers

Firstly, you need to know that when you buy followers, most of them might not be real people. Even if they are, they’re not the same as getting a genuine follow because they’ve been paid to do so. They’ll be less likely to spend money in your business. But that doesn’t mean they’re worthless — they could still add value to you.

People like to follow what’s already popular

If some of your posts get thousands of likes, more people will see them and more people will think you’re popular. These days, people like to follow what’s already popular, so when real people see how many followers and likes you’ve already got, your brand can snowball and increase its traction. That means someone who sees an Instagram account with 10,000 followers is more likely to follow it themselves than if they saw one with 50 followers. It doesn’t matter that you bought those followers — you could actually get more real ones because you did so.

Having a large following gives your business credibility, and that’s why buying followers and likes can work.

How to buy likes and follows

There are a few places you can get followers and likes from but make sure you use someone good. It’s important that your followers look real so they don’t get removed, or so people don’t start realizing that you bought them. The right supplier will be able to do this for you at a reasonable price.

How to make the most of your existing followers

While buying likes is one way, you can still try and get more followers organically. Try offering them real value so that they keep liking your posts. Exclusive discounts, behind-the-scenes videos, competitions and things like that can work really well. Don’t treat your followers simply as people to be advertised to; give them something fun and entertaining and they should reward you. Post better images and videos to really help your word spread.

How to get more followers organically

Once people start liking your business social media account, they’ll be telling their extended friends to network about you. That’s how a good social media presence can help do a lot of the marketing legwork for you. Keep offering fun and value, and your followers can help do the marketing legwork for you. Some businesses come up with viral hits that get them thousands of new followers almost overnight. Try and do something like that and you could see your following explode.

Local Branding

How To Create An Eye-Catching Exhibition Stand For A Tradeshow Or Event

Participating in trade shows or exhibitions is a great way to get the word out about your business. Unfortunately, however, it can be a little bit hard to stand out at these events, simply because there are so many other businesses participating. That is why it is so important to put a lot of careful thought into your exhibition stand. To create an eye-catching display that attracts a lot of attention, try using these seven tips:

Make The Design Of Your Stand As Noticeable As Possible

Creating a showy, noticeable display is the best way to grab the attention of people as they walk by and any good exhibition stand designers will help you achieve this. This is one situation where you definitely don’t want to blend in with the crowd. From a design standpoint, there are plenty of different ways that you can set your stand apart from those of your competitors. For instance, you can choose a stand that has a tall wall where your logo is prominently displayed. Bright, vibrant colors also do a great job of drawing the eye of anyone who happens to be walking by.

Create A Well Lit Area

The right lighting can make a big difference in the appearance of your stand. Use LED strips or spotlights to draw attention to key features that you want people to notice. Avoid going overboard, however, since bright, glaring lights can wind up driving people away. The key is to position your lighting in such a way that it enhances your booth rather than detracting from it. The right lighting design can make a real difference in how people perceive your stand and in how easy it is for them to see your products.

Take Advantage Of Social Media

Showcase your exhibition stand online through the use of social media. If you make it eye-catching enough to stand out at the show, it most likely will also get a lot of attention online. Best of all, social media makes it easier than ever to reach your target market. Sharing photos of your booth is especially important if you participate in a lot of different trade shows or events throughout the year. The more often you display your booth online, the easier it will be for people to recognize it when they see it at a show. Social media offers a lot of unique opportunities to connect with potential customers, making it a great marketing tool.

Consider Offering Refreshments

When people go to trade shows, they typically spend about five hours checking out all of the displays. By the time they reach your booth, they may be starting to feel a little bit tired. Offering refreshments is a great way to draw them in. You don’t have to go overboard. A simple drink or a small snack is usually enough to get people to stop and check out what you have to offer.

Create A Theme For Your Booth

Designing your booth around a central theme can be an effective marketing option. If you have an existing marketing campaign going, you can use that as your theme. Alternatively, you can come up with a new theme that is based around one of your new products or a new service that you are offering. Every time you create an exhibition stand, you have an opportunity to share your marketing message with the world. Choosing a different theme for each exhibit is a great way to get the word out about the products or services that you are most interested in promoting.

When creating an exhibition stand, it is all about paying attention to the small details. If you are hiring a company to build your stand for you, it is important to talk with them about your business so that they get a better idea of exactly what you are trying to achieve. Participating in trade shows is a great way to not only reach new customers but also to connect with other businesses. To get the most out of the exhibitions you participate in, it is well worth building a stand that you can be proud of.

Digital Branding

How To Come Up With A Business Name

Starting a new business takes a lot of passion, energy, and courage. Now that you have a business plan or at least a one-page version, and you’ve probably already talked to other small business owners and potential customers in your niche or industry, you’re ready to go for it. But one thing is still missing – a name.

A good business name will make your customers remember you easily, could mean free publicity, and it could help you and your future employees remember why you’re doing what you’re doing. There are many specialized naming companies that usually charge thousands of dollars to help business find new, trendy, memorable, industry-wise names that aren’t trademarked. However, when starting a new business, your priorities are most likely elsewhere and your budget won’t allow you to spend that kind of money on just coming up with a new name.

In this post, we’ll share a few ideas on how you can name your small business by looking at some of the popular brands from around the world.

1. Using Acronyms

One of the best ways of coming up with a name is using the first letter(s) of every word in a phrase, or part of names/words. Some good examples of these short domain names in action include BBC (British Broadcasting Corporation), AOL (America Online), and BENQ (Bringing Enjoyment and Quality to life).

2. Mashups

You can mix two or more words that are ideally meant to your business. Good examples include Evernote (forever + note), Compaq (computer and pack), Lego (from a Danish phrase “leg godt” meaning “play well”), and Groupon (group and coupon).

3. Borrow some inspiration from literature and mythology

If you have a passion for history or literature, look no further than the Roman and Greek legends. For instance, Nike (the goddess of victory) and Asus (the mythical winged horse called Pegasus). A place, character, or object can also be a good start for a name; like Starbucks (in Moby Dick, Starbuck was a young chief mate of the Pequod) or Samsonite (borrowed from the bible character Samson).

4. Use Foreign words

Even if your business will serve an audience based on one region, using a foreign name (or a foreign sounding one) can be very memorable in the native language of your customers. Look at Audi, whose name is a Latin translation of the German name “Horch”; Daewoo, which means ‘great house’ in Korean; and Altavista, which is Spanish for ‘high view’.

5. Your own name

If other names don’t sound too convincing, why don’t you try using yours? Many of the renowned brands in the world are actually named from their founder’s or owner’s names. For example, Boeing is named after William E. Boeing; Bayer is named after Friedrich Bayer who founded the company; Cadillac was named after Antoine Laumet de La Mothe, Sieur de Cadillac, the French explorer; and Grundig which is named after the founder, Max Grundig.

6. Scan your map

The world map can be a great source of inspiration. Adobe, which is named after the Adobe Creek that runs close to the founder house; Fuji, which is named after the highest mountain in Japan; and Amazon, which derives its name from the largest river in the world by volume; are some great examples.

7. Mix things up

Trying different word combinations is another great way of finding a name for your business. For example, you can mix up your name with the place you live, such as IKEA (the name of the founder, Ingvar Kamprad, and where he grew up – Elmtaryd Agunnaryd) and DKNY (Donna Karan New York) did with their brand names.

8. Partner up with another company

If you plan to have another entrepreneur as your partner or merge your business with another, consider using fragments of both names rather than finding an entirely new name. Good examples of this are 20th Century Fox and Ben & Jerry’s.

9. Use Nicknames

Using nicknames or your kid’s names might sound a bit strange, but look at companies like Danone, which was named after the childhood nickname of the founder’s son; and Mercedes, which was named after the daughter of one of the founders. They don’t sound too strange anymore, do they?

10. Use a symbol

Taking a symbol or a key element of your work is another way to come up with a business name, by starting with that word. For example, Pixar is a combination of the word pixel and the initials of the founder: Alvyn Ray Smith.

11. Make the name descriptive

When you think of your company, what’s that one word or phrase that can capture what your company does best or stands for? list all of your options on a piece of paper and visualize a new banner or logo with your name on it. A good example of a brand that uses this technique is 7-Eleven, the supermarket chain, where the name describes exactly what’s special about the business – it’s open every day from 7 am to 11 pm.

12. Use Latin

For those who had a Latin language class in school, you probably never thought you’d ever get to use it in real life. But you were probably wrong. Latin is such a great source for business names. Good examples include two of the most memorable and well-known brand names: Acer, which is Latin for ‘able’, ‘sharp’; and Volvo which is Latin for ‘I roll’. You can also use Latin to start off a new name and then add another word to it as Verizon did with “Veritas” which is Latin for ‘truth’ and “horizon”.

13. View your product or service from new angles

What does your product or service remind you of? Look at it from different perspectives and ask your family and friends to give you ideas of what your product looks like. Good examples of brand names created from this technique include Caterpillar and Blackberry.

14. Try Abbreviations

You can also take a word with a strong meaning for your business and extract a short part of it as Cisco did – it’s from the word San Francisco, where the business was founded.

15. Make Grammatical Errors on Purpose

This method of coming up with a new name is a little risky, and there’s always the possibility of having to listen to people trying to correct your brand name for the next five or ten years. For example, Quora can be taken as a fake plural of the Latin word “quorum” (a public assembly).

16. Invent an Alternate Spelling

Choose a word that’s essential or symbolic for your company and invent a new spelling for it. For instance, Reebok is an alternate spelling of “rhebok” an African antelope.

17. Tell your story

If your business has a great story behind it, why not tell it in your business name. Names born this way include Virgin, which is the founder’s way of saying they were completely new to business; Kenvelo, where the founders were unable to decide on a name and the company was called ‘kenvelo’ meaning ‘yes and no’ in Hebrew; and Mozilla, which is created as the mosaic and internet-browser killer.

18. Talk about what you believe in

If you don’t like the idea of telling your story, you can use the business name as a way of reminding yourself and people who work with you about what you stand for, what you believe in, and why you’re doing what you do. For instance, Minolta means “your principle, what you believe in”.

19. Add a letter or remove one

You could have a really good name for your business, but due to various reasons, be unable to use it as it is. Why not to what Tumblr and Flickr did and skip the last vowel? You can also change or duplicate any letter in such a way that the word is still recognizable.

20. Pick a dictionary word

If you’re still looking for inspiration by the time you reach this point, then you can do what Twitter and Blizzard did and just pick a random word from the dictionary.

Digital Branding

9 Tips For Brand Building Through Web Design

Websites have gained much popularity in the marketing industry today. Brands are keener on building their name and growing their audience through websites. They’re even more popular because of social media, where its links can be attached. For starters, check out websites that will teach you how to create a WordPress website, for example:

  • godaddy.com
  • org
  • com

Building a brand entails you to do more – to work hard for it. It’s more than just your name, your logo, your advertisements, and more so, your product. Here’s how to build your brand through the non-traditional medium – a web design:

Don’t Forget Your Brand Logo

Firstly, and most importantly – put in your brand logo! When a user opens your website, make sure that your logo is the first thing they can see, recognize, and remember. Take note of the following tips:

  • Put it in the center-most portion or on the top-left side of the page.
  • Don’t hesitate to include your logo on the sidebar, header or footer. Make it subtle but clear.
  • Remember one word: VISIBILITY.
  • Make sure your logo isn’t too small (or even too big) when it appears on your website.

Put it on the topmost portion of your homepage, and design your site in such a way where even if the user navigates from one tab to another, your brand logo is still visible.

Study And Do Your Research

Search for other websites that are offering the same products as yours. If you don’t know where to start with your web design, you can get inspiration from them. However, don’t imitate! You can also research on the strengths and weaknesses of their websites and learn from it, to have a draft and an idea on how to go about with your web design.

Make A Detailed Plan

A branding plan is much like your business plan. Think of your brand – its face and image, the products that you’re trying to sell, your goals, your vision and your mission – and how you can integrate this all in your website’s design. The overall style of your website should be coherent with your brand so that it is easier for users to remember your brand. Don’t be afraid to state your company’s vision and mission on your website’s homepage as this will make your target market feel your purpose more. By opening the homepage of your brand’s site, your viewers will immediately have an overview of what your company is, and what it seeks to sell and achieve. Most importantly, photos of your products should be apparent on your website. Avoid putting them over busy backgrounds and utilize that white background instead.

Determine Your Brand’s Target Audience

When you know the target audience of your brand, you’ll know how to set the tone on your website. Be very specific. If your target audience is the socialites, then perhaps you can design your site to be more sleek, polished and elegant. If you’re reaching out to the hippies – go for bright colors, street lingo in your text and all those bold fonts that you can use.

When you have your target in mind, you’re sure that your website is relatable to them.

Be Consistent

Have an overall theme that’s visible through your web design which also correlates to your brand. For example:

  • If you’re trying to sell wellness products, you might want your web design to have a cold, calm and relaxing overall feel.
  • If you’re an online grocery shop, bright colors like yellow will entice your users to buy more, as that color has been psychologically proven to trick people into making them feel like they’re hungry.
  • If you’re a clothes company, complement the type of clothes (and season) that you’re selling: red for autumn/fall, dark colors for winter, bright colors for spring, etc.
  • If you’re selling gadgets, be neutral with your color scheme: remember that men (which forms a majority of your target market) prefer blacks, grays, and whites.

Maintaining your consistency will make viewers remember your website (and your product as well) more. This can, in turn, put you on the top of search options, too.

Use Colors Strategically

The color of your web design should match the overall theme of your product and the message that you would like to convey. When trying to sell children’s toys, use bright kindergarten colors like red, orange, yellow, and green – or think of a rainbow! You need something your users can easily relate to your brand, website name, and products.

Play With Fonts

Using simple fonts will make your viewers focus more on the places that you’re trying to promote. This will make your website function well. If you are a brand whose focus is on travel, your fonts have to be clean, bright and easily understandable. Use fonts wisely. Don’t overuse your choice of fonts – or make too many changes. Headings should all use the same font, so as with subheadings, title topics, etc. The fonts that you use should also match the logo of your brand.

Incorporate Your Mission-Vision Statement

When viewers open your brand’s website, see to it that your mission-vision is visible. This statement will give your target market an overview of what your brand is about and what it needs to achieve. Your web design should be able to incorporate this in a clear and clean way, usually at the leading portion of your website, right next (or below) to where your logo is.

Add-In Images and Other Multimedia

Without images, your website will be dull. No one will ever be interested in opening a boring page. More importantly, users are interested to see some photos of your products. If your brand focuses on homeware, it’s a plus to post pictures on your site of how these products are used in your home or space. Be sure, however, that the photos you post have relevance to your products. Don’t go crazy about posting images just for the sake of doing so even if they have no connection at all to your brand.

Make Your Website Easy To Use

Focus on building the functionality of your web design. Make sure your website’s design is functional and easy to use – even for the not-so-tech-savvy users. Even your grandmother who has just started using the internet should be able to navigate through your website. When your viewer searches for an item on your “search” option, do make sure that they find what they’re looking for, and that your website will load the correct product. Always make products and information about the items that your brand is selling readily-available. Even more important to remember (in marketing your brand) is to enable users to switch search immediately from one product or another (or go back quickly to a previous item they have viewed) without having to scroll through seemingly endless options.

With all these in mind, do remember that building a brand takes time, whether it be through traditional means or through more up-to-date mediums like your website. It doesn’t just happen in the blink of an eye. Branding is very important, and a well-designed website will help you. Put in all the hard work that you can and reap the products of your hard work later on – and that is a well-established brand.

Local Branding

5 Ways Promotional Models Will Boost Your Sales This Holiday

With the festive season around the corner and I’s a wonderful opportunity to boost sales. Every business owner is looking for ways to beat the competition. It’s high time you went on a creative streak to find a way to boost your sales. A wonderful idea to consider is to consider using promotional models. These can do a wonderful do of promoting your products and leaving a lasting impression on customers. Apart from boosting sales of existing products, the models are also essential when launching a new product. Take a quick glance at these 5 ways promotional models will boost your sales this holiday.

Image credit: uaestaff.com

1. Boosting your brand

It pays to create a lasting impression on the minds of customers. You have to have innovative ideas on how to create brand awareness about your products. Using promotional models will provide the right exposure to your brand needs. Additionally, your brand will get the promotion it requires. People will get to know about your products and develop the desire for them. So, professional models from an agency are a wonderful idea to introduce your products to the market.

2. Enhancing sales

The role of the marketing department in a business is to see a boost in sales. Innovative marketing ideas are required to make people get carried away by your promotional ideas. This is a wonderful idea to boost sales. Using promotional models is the trick to create a lasting impression on the market. This will make your brand gain immense popularity leading to growth in sales and better ROI.

3. Grabbing attention in the market

It’s a great idea to contact modeling agencies in Dubai for a male for promotional this festive season. These will help promote a particular product to target a specific audience to make market segmentation easier. This will ensure that your products grab the attention of people who need it. Additionally, marketing to the right market segment will help make our product gain popularity. The models can distribute fliers and give direct information about your products. These models will significantly make you a leader in your niche.

4. More successful product promotion

Regardless of whether you’re to sale in an exhibition or discount sale in your store, it pays to invest in promotional models. Attractive models are a wonderful idea to make people come to your store. These models capture the attention of people and help highlight your products and services. Having welcoming models at your entrances is a simple and innovative way to grab customers’ attention. This will significantly increase traffic to your store and more sales.

5. Offer an extra hand

Another way of investing in promotional models can enhance your sales this festive season is by giving your staff the chance to focus on core activities. The festive season is bound to be very busy. Therefore, you have to plan for ways of handling the huge number of customers. Apart from hiring regular staff that might not know what to do, hiring promotional models is a smart idea.

Wrapping up

The Christmas season is when businesses record the highest sales. To ensure you make the most from this period, hiring promotional models is a smart idea.

About the author

Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about Arts & Entertainment.

SaaS Branding

The Pros Of A Balanced Scorecard

Recent research indicates that companies which use the Balanced Scorecard approach usually outperform those without a formal approach when it comes to performance management.

Here is a look at the benefits using a Balanced Scorecard will offer:

Better Strategic Planning

The Balanced Scorecard provides a robust framework for communicating and building strategy. Business models are visualized in Strategy Maps, forcing managers to consider cause and effect relationships. The process of coming up with a Strategy Map ensures that a consensus is reached when it comes to interrelated strategic objectives. That means that both future performance key enablers like intangibles and performance outcomes are identified to create a holistic view of the strategy. If you are wondering about this approach, here is a good post on how to use a balanced scorecard.

Improved Strategy Communication

Since strategies with all their interrelated objectives are mapped on a single piece of paper, it becomes easier for companies to communicate their strategy both externally and internally. This makes understanding the strategy easier and helps engage both external stakeholders and staff in the review and delivery process of the strategy.

Better Management Information

A Balanced Scorecard approach pushes organizations to think about and design key performance indicators that suit their strategic objectives. This way, companies measure the things that matter. Research shows that is true as companies using the Balanced Scorecard approach usually report much higher quality when it comes to how they manage their information and increasing benefits dictate how this data is used to guide strategic decision making and management insights.

Improved Performance Reporting

Companies that use a Balanced Scorecard often report and communicate performance better than those that don’t have a structured approach when it comes to performance management. Increasing transparency needs and requirements can be met if organizations create more meaningful management dashboard and reports to communicate their performance both externally and internally. This approach helps organizations identify what they should report, and a Strategy Map template is one effective way of visualizing performance, particularly if the various measures and objectives are communicated in traffic light format and color-coded management dashboards.

These are some of the compelling benefits the Balanced Scorecard has to offer; however, they cannot be realized if a Balanced Scorecard isn’t properly implemented or if one takes too many shortcuts when implementing it.

Digital BrandingLegal Branding

Social Media Marketing Advice To Ease Your Mental Health

Using social media in order to market your business may sound like a good idea, but sometimes, doing so can sap away your energy and lead to anxiety. If you find yourself anxious with a sense of dread before logging in, here are some of the ways that you can alleviate these feelings:

1. Take A Break

Though some online sources will have you believe that if you step away from your social media page your business will die, it’s simply not true! Only come back to social media marketing when you feel at ease doing so and can give it to you all. Sometimes, that feeling never comes, and that’s okay, too! There are other avenues in order to reach out to potential and existing clients. In the meantime, allow yourself to recharge by focusing on the more relaxing creative aspects of your business.

The fear of losing clients is real, but do keep in mind that the people who like you will follow you wherever you go. The people that were disinterested or casual dealing with your business were simply never serious in the first place!

2. Don’t Get Overwhelmed

One of the reasons that business owners dread the thought of posting online is simply because they have too many social media pages to create content for according to Chicago based psychologist Clarity Chi. However, one way to circumvent this problem is to become more selective and focus on one or two social media pages that you feel confident working with. For example, some business owners really like how concise Twitter is and it doesn’t need you to post photographs with every Tweet. You can let go of the pressures associated with running online social media accounts by channeling your energy into one or two pages. Most importantly, you can use this time to put more effort into building personal connections with clients.

3. Post Less With Quality Posts

Most business owners make the mistake of choosing to post several times a day in order to get better search engine rankings. Unfortunately, what everyone ignores is that making many posts in one day really just burns you out and in turn, your content quality will start to suffer. Only post when you have something informative to share with clients that they will find helpful.

Does your content matter? Take a moment to consider what you’re about to post, how it can help others, and whether it makes sense to let it go to the public domain. This type of self-reflection gives your content a much-needed boost. Build a network of solid friends equaling a few hundred versus a network of many friends. Numbers do cause undue stress and also make it hard to curate content in your feed that won’t cause depression.

4. Step Back For Creativity

Did you ever notice that the more time you spend online, the more doubtful and competitive you become? When searching through hundreds of feeds and pages a day, it’s only natural to feel like you’re not good enough compared to other people. Take a few days off and go back to the basics of your business. What is it that you love to do? Whether it’s web design or making pottery, get creative and lay the foundation for a better “you”!

5. Be True To Yourself

Authenticity is a word that we often hear, but it isn’t always applied to social media. When you post information online, you have to remember to be as honest as you reasonably can be. You create a persona when you post snippets of your life online, and you want people to connect with you, not just an entity. What causes the most anxiety when it comes to social media is putting up a fake front and acting differently from how you would normally act.

You can combat anxiety by deciding to be true to yourself as well as your brand while promoting your own personal values. Don’t forget that the pressure you put on yourself is the pressure that’s often reflected in your own social media posts.

Former CEO and co-founder of YouTube, Chad Hurley, described the feeling of pressure most people associate with social media the best. He explained that sometimes, you’re most effective when you ignore what others are doing. Many people copy the latest trends and jump on bandwagons without setting their own paths to success. The point is that you don’t need to mimic others when there are so many opportunities out there for you to individually shine.

Not everyone responds to pressure in the same way, but it’s clear that social media is not a one-size-fits-most solution to business marketing. Sometimes, we need to step back to really understand the role that social media plays in our business strategy development. Instead of choosing to follow the crowds, you need to evaluate how you want to proceed with your company’s marketing.

Digital Branding

3 Red Flags to Look Out For When Choosing an SEO Company

Photo credit: https://pixabay.com/en/digital-marketing-seo-google-1725340/ 

Most businesses are taking to the digital world to help get their products and services out to the people that they are marketing to. But with everyone on the World Wide Web blasting information out to the world, it can be very challenging for a company to get noticed with all the competition.

This is where SEO agencies can help. Search Engine Optimization, or SEO for short, refers to the practice of optimizing digital content so it gains prominence over others when certain keywords or terms are run through a search engine. Certain algorithms of search engines like Google and Bing can be very tricky to navigate; SEO agencies help by removing the burden of optimizing content so that their clients’ websites will rank higher on search results.

While websites like BestSEOCompanies.com can help with choosing an SEO agency that will provide results for your business, it’s also important to get your hands dirty and do a bit of research when choosing the best SEO company that you are confident will bring you the results you need. A lot of dubious SEO companies will make offers that are too good to be true just to get you onboard, and will then under-deliver or give results that aren’t what you signed up for.

Here are a few red flags to look out for when finding an SEO company for your business:

Pricing

How much an SEO company will ask you to pay for their services can be a direct indicator of the quality of work that they will do. If an SEO company has a very low price point for the services they want to provide you, you’re most likely getting poor quality work that will either have very little effect on your search engine rankings or worse, get you punished or blacklisted by the search engine.

Conversely, an SEO company with a high asking price might also not be aware of the conditions that they operate in; there are a lot of SEO agencies that provide high-quality work at reasonable market prices. It’s best to shop around and make a comparison so you can determine the average price for the amount of work you need done at the quality you want to have.

Timeframe

One thing businesses have to understand about SEO is that results do not show up in a matter of days. The indexing process takes a longer time than say, a week. Thorough research has to be done on the content that you provide, and the keywords that your target market uses regularly.

Additionally, search rankings done by Google, for example, are done on a periodic basis. The search ranking schedule alone should tell you that any SEO company who says that they can make your website land on the first page within two days to a week is probably overselling their capabilities or is unaware of how search engines work

Content

Reputable SEO companies will actually provide you with a few samples of the work they do based on previous client submissions. When examining their body of work, be on the lookout for content that has too many links. Overlinked articles will actually be penalized by search engines and will result in lower rankings or potential blacklisting.

It would also do well to ask about the quantity of the work that they submit to search engines. Microsoft, Google, and Yahoo have all advised that over-submission of a site to search engines can actually decrease your search ranking. So be wary if a company makes claims relating to the quality and quantity of the content they submit.