All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Local Branding

Tips on Choosing The Right Pens for The Right Occasion

Gifting a pen can indeed be a task. There are so many factors that you have to consider. Should you go for a ball pen or an ink pen? What color should you opt for? Would your gift match the personal style of the receiver? Likewise, there are so many things that you need to take care of. Here are some tips which you can find helpful while choosing the right pen.

Whom are you gifting?

The type of pen you choose depends upon the person you are gifting it to. Your male friends would prefer a chunky pen that is easy to hold. A heavy pen also gives a sense of control. If you are not directly related to them then opt for something that has a classic design as well as finish. Go for materials like sterling silver. On the other hand, if you are buying a pen for a woman then go for stylish and elegant options. Lightweight pens that are sleek would really appeal to a woman. You may choose the color if you know her preference. Otherwise go for a golden, silver or even black colored pen. Many companies keep the color of their promotional pens neutral so that both men and women can use them.

How old is the person?

If you are buying a pen for a child then we recommend opting for an ergonomic design. This will help the little one is holding the pen properly. Go for a robust design that can last longer. The same goes for people that are too old. Ergonomic pens are your answer! Although if you are gifting someone who is middle-aged then there is scope for experimenting.

The profession of the giftee

A pen is mostly used in the corporate setting. The job role of the giftee will help you find the perfect fit for their ambiance. A classic pen with a minimalistic design is ideal for a professional setting. The traditional corporate jobs usually prefer pens that are formal. You may gift a fountain pen if the person has a profession of a lawyer, doctor, director or any authoritative figure. Parker pens are also a great option for such people.

Similarly, students and teachers use the pen for a really long time which is why you should opt for comfort. See if the brand you have chosen is popular for its comfortable grip and durability. Those who are designers and artists would appreciate luxury pen brands. You can easily gift them with pens that are designer and full of detail. They are sure to appreciate your efforts. For those who are frequent travelers, a pocket-sized pen would work wonderfully. Opt for a type that does not leak like a ballpoint pen.

Personal Style

The type of pen you gift also depends on the personal style of your giftee. Your recipient could be fashionable, classy, reserved, serious, or gadget-obsessed. You must find the right type of pen for your giftee. While studying the personality of the giftee just try to look for gifts that would match their personal style. Look at the way they dress and the things they use. This will give you a fair idea of what to gift.

What is the occasion?

What you choose also depends on the occasion. If it is a wedding then gift feather quill pens. Silver or golden fountain pen would be great for an anniversary. If you are gifting a colleague or associate then go for a traditional gift. Fountain pens are perfect when you want to emphasize luxury.

Thus, with the help of the above tips, you can choose the right pen to gift. You may also consider engraving the pen for your brand merchandise. Engraving the name of your company is a great way of brand promotion.

Legal Branding

What Is PayPal Working Capital & How Could It Help Your Business?

Many businesses will need to seek additional funding at some point throughout their lifetime, whether it be to invest in their long-term growth, or simply to solve issues with cash-flow. But, with so many finance options out there, finding a funding option that best suits your business’ needs can at times feel overwhelming.

According to a recent report, PayPal Working Capital is a funding solution which is rapidly increasing in popularity, particularly amongst small business owners:

  • 30,000 UK businesses have now benefited from the £3.6 billion that PayPal Working Capital has loaned globally since its inception in 2014. 

But What Exactly Is PayPal Working Capital?

Also known as a cash advance, your business can receive up to £150,000 in business funding, which you then repay using a pre-agreed percentage of your PayPal sales.

There areno periodic interest charges, nor monthly bills or pre-payment fees. You simply have just one fixed fee to repay, the amount of which is determined by your business’s previous PayPal sales and account history.


The application process itself only takes around five minutes, whereas the application for a typical bank loan can take hours and may require you to come to numerous follow-up appointments. With Paypal you can easily apply online, and if your application is accepted, you can access the cash within just minutes. making it an immensely quick and convenient option.


When it comes to making repayments, these will be automatically taken from your PayPal account whenever sales are made, so the process is always hassle-free. Your business will start to pay back the advance four days after you receive funding and the percentage that you repay is always pre-agreed. In other words, you won’t encounter any nasty surprises.

PayPal also gives its users the option to make extra payments, giving you the ability to pay off your cash advance sooner if business is booming. It is also worth noting that any revenue your business makes outside of PayPal does not have any influence on the loan, both in terms of how much money you receive, and in term of the repayments.

Things To Bear In Mind…

There is a minimum level of repayments that you are expected to meet every 90 days, but this is usually no more than 10% of the total amount borrowed.

How Can PayPal Working Capital Help Your business?

  • With the chance to have significantly increased funds available to your business within minutes, there is a whole new world of opportunity offered up to you with PayPal Working Capital UK could give you the chance to refurbish your shop, run a new marketing campaign, or start up that new project you have been planning for months.
  • The gentle repayment scheme that PayPal offers should allow you to enjoy your cash advance and the opportunities for growth that it brings you without feeling under time-tight pressure to pay off your debts.
  • The fact that the repayment percentage has been decided upon by you personally, you’ll know exactly what to be expecting each month. This in turn allows for simpler and better financial planning on your part within your business, allowing you to feel more in control of your business’ growth commercially.
  • The rapid nature of such financial product also makes it a no-brainer solution if ever you bump into any nasty financial emergencies. Say there is a serious and unexpected problem with the electricity within your business that requires an electrician’s immediate attention. If you do not have the funds to pay the electrician, PayPal funding has almost instantaneously got your back.

Whereas, if you were to apply for a traditional bank loan instead, you would be left waiting weeks before had received the money, leaving you and your business meanwhile in a muddle.

Notably, 70% of PayPal loans made in the past year happened outside traditional bank branch hours, again bolstering its more convenient and accessible nature, which is becoming more and more essential in our busy, modern-day society.

PayPal Working Capital is a modern and convenient option for any small business owner in need of a quick and easy helping hand with their finances. Its flexible and speedy nature allows for an increased wealth of opportunity, allowing for the development of your business, but also a simple solution to any financial emergencies might that crop up.

Digital Branding

10 Reasons Why to Choose an Animated Explainer Video for Your Business Promotion

Animated explainer videos became a smart way to explain the words of businesses or brands, and in the long run, such videos are now an essential part of marketing. An animated explainer video is a good advertising tool, which save both money and time of businesses. Other than that, it’s impossible to overemphasize the significance of powerful visuals in your business promotion.

Below are some of the reasons why you must use an animated explainer video for promoting your business:

Very Entertaining

More people love watching videos for the reason that they can easily understand everything in a short duration and in an entertaining way.

Explain Things Better Than Words

According to studies, it was proven that powerful video can stick to the minds of end users for a long time compared to a catchy slogan. As results, while videos can be used for promoting products or services of any businesses, such can explain what they could do for their customers better.


Animated explainer videos can tell a story in various ways. There’s no need of this kind of video to be grounded in reality. Just make sure that it goes well.

More Dynamic Compared to Texts and Images

Animated explainer videos can bring more interests in end users because of their dynamic nature in comparison to plain texts or static images. Majority of sales funnels these days include videos at some point throughout the process. Videos done well may pay for itself quickly.

Boost Conversion Rates

Aside from attracting potential visitors to your website, businesses can convert visitors to sales. That is what animated explainer videos may do for companies.

Spread Like Wild Fire

Animated explainer videos can be shared with other people easily through social media platforms. So, they may help spread positive points regarding your brand or product.

Clarifies Product’s Objective

Words may be tricky while describing products. However, through the use of explainer videos, it’s easier for businesses to get rid of the guess work. Other things are shown better in videos.

Provides Better SEO Ranking

People often search for simple and quick ways to understand about any products or services of brands. With videos, businesses may enjoy greater exposure and could bring better ranks on search engines. Besides, Google is the owner of YouTube.

Make More Customers Interested with Your Business

Based on the studies, it was proven that many visitors are curious to know the video details compared to reading blocks of texts to read messages. Thus, it can be said that videos may boost the interest of your target audience.

Audience Can Easily Retain the Details

In some studies, majority of individuals have high levels of retaining details when watching videos instead of listening from the information. With animated video for business, you can quickly capture the attention of both visual and auditory learners, which can provide you lots of benefits.

Digital Branding

The New Wave of Franchise Marketing

Franchise marketing requires the producing of a marketing plan. A franchise is a corporation that provides individual units of business locations or websites that sell specific products in order to generate leads. Franchise opportunities are many and the buyer of that franchise has to be sure of what they want to get themselves into while knowing more about the field. Franchises need to market their business in order to get ahead and marketing existing franchise locations in their local area. If you do not already have one, developing a franchise marketing strategy should be something you plan now.

Franchise ownership offers immense flexibility with your hours as opposed to a 9-5 conventional job, even if it is a work from home job. Franchise ownership means you can work with somebody or hire somebody to work for you while that person buys an aspect of your franchise so they can start one. Franchises can stay functional because out of 20,500 business opportunities studied, 65% survived after four years.

In order to start a franchise properly, you have to research the competition. Every business has competition. Franchise marketing requires awareness of having such competition on hand. Franchising is one option on how to start a flow of significant income. Entrepreneurship thrives on knowing what your goals are and why you want to become an entrepreneur, to begin with. You have to know your goals before you find a franchise that is a good fit for you. The thing is, you cannot become an expert in everything, but you have to pick a niche that is in line with your interests. That niche doesn’t necessarily have to be something you know about but it can be something you need other people to do for you if you cannot do something on your own.

There are certain roles for a franchise owner. The first is being the owner that is not there but hires people. Second, as an example, hairdressing being a hands-on opportunity because the owner ought to be a hair stylist. However, with regard to setting up a franchise, you need to know who your direct competitors are, where other franchise locations are in relation to yours, and what marketing efforts the competition is making. You can Google what you think are your direct competitors. Marketing a franchise is about building a brand image from your idea that gets turned into a brand in the first place. Branding requires several guidelines.

You need to decide what your franchise will be about, based on your own interests. You have to make sure that you are ready to invest and to make sure it is a good investment or not. You need to model a good cash flow with your business plan since a business plan is a living document, recording the plan for success.

To start a franchise, you have to decide on an investment budget and sometimes for food service, it can be $15,000. Ultimately, you need a franchise that can generate revenue or gross sales. Choosing the right franchise is essential to your success because you need to know what the rent is, how much salary you will pay towards your employees, and, in particular, how much the utilities at your building will be. As an owner, you also have to decide how much your own salary is worth, give or take how much money you invest in the business that you can give back to yourself.

You have to decide how much you are going to invest in the business up front. Your personal goals involve either spending time with your business or staying at home a lot. Your investment budget can be less than $10,000 or upward of $1 million give or take how much you are planning on spending. You need to get equipment and inventory if you are going to start your own franchise anyway, which adds to the start-up costs. You also have to figure out how you will succeed against your competitors in a quantifiable manner.

Digital Branding

Digital Marketing Techniques to Help You Rebrand Your Business

Digital marketing has gained massive popularity in the past few decades as a tool for promoting businesses. If you are setting up a new business or if your previous business is lagging behind then digital marketing can be your savior and can help you rebrand yourself into something significant. Let us go through some important digital marketing techniques, which can essentially be life-saving for your business and can help you gain just the visibility you need to become successful.

Search Engine Marketing

The entire internet is based around massive search portals, which we refer to as Search engines. The objective is to rank higher than your competition through specific keyword research and other related factors. All these factors come under the SEO umbrella. When a strong SEO strategy is in place, your company/offerings will rank higher for keywords, which are associated with your brand, which will, in turn, bring more visibility to your business. This visibility not only offers you more clientele but can also draw in potential candidates, which can be liable for your success. With the changing global environment, SEO strategies are becoming essential for the success of any business, which either wants to establish an online presence or wants to grow exponentially. So make sure that your business joins in with the changing trends to benefit from them.

Work on your Web Design

Web Design elements are exceedingly important to make the right impression on your customers. A number of instances, poor or inefficient web design is the root cause behind a struggling online presence. We need customers to spend enough time on our web pages so that they make a comfortable purchase. Even if they do not originally intend to make a purchase, the design elements need to be attractive enough to trigger an impulsive buying reaction. It needs to be acknowledged that informed customers tend to be more critical when they visit specific websites. Any mistake can set off their mood, which will affect your conversion rate.

Hiring a Specialist

There is a probability that you are new to the domains of internet marketing. Remember that you can always hire a professional to aid you in your quest. The same goes if you have difficulty in improving your web design elements. Professionals can give you a head start and help you streamline your processes in a short period of time. Most people hesitate in hiring professional services due to the associated costs. However, what they fail to comprehend is that initial spending can help them save a lot in the longer run. Not everyone is good at everything that is a fact. So it’s best that the right resource is allocated for the right task to improve productivity.

Creating Online Press Releases

Press releases present a great platform for presenting your information to the public in a formal setting. Once you have generated enough PR, press releases allow various media bodies such as newspapers, journals, and websites to create articles based on your press releases. These generated articles will, in turn, draw attention towards your work and your business in general. Press releases also present a formal setting to inform your clients where you are moving towards with your business and your future prospects. Reliable business growth and potential will, in turn, lead to better positioning in front of the masses.

Holding Events and Contests

Online events and contests have become viable sources of marketing in the last few decades, attributed largely to the massive induction of social media platforms in our daily routines. Word of mouth spreads like wildfire these days and a satisfied customer can very well be your ticket to glory. Giving away certain samples and test offerings help majorly because when these things make a positive impression on someone with connections, people are going to know about it. Try giving a proper personality to the event or giveaway that you are hosting so that they connect well with the masses and will be easy to remember especially if it is or becomes a recurring thing. Arranging these things around public holidays and trending fads is also an effective strategy. For a live online event, remember that it is crucial that you are connected to the internet and updated round the clock to entertain your audience. Your internet connection needs to be sufficient to back you up. If you are lagging behind in this department, go through some of the Xfinity packages in your local vicinity to support your cause.

Maintaining multiple blogs

Content writing acts as building blocks for SEO strategies. Maintaining blogs is becoming more popular by the day and various major companies own and maintain blogs to connect with their niches. Considering the part blogs can play in your success, it is advisable to maintain more than one blog if possible. The best way is to make complimenting blogs, which can assist one another and your offering in an effective way. For instance, if you are into selling health care products, one of your blogs can assist people in finding cures to various diseases. A complimenting blog can help them find the best products available in the market for those diseases and so on. The right written words, presented at the right venues in just the right setting can be magical for audiences as well as the business owners. Be informed, be creative and be vigilant in updating your content so that you can be well on your way to success.

Adopt Influencer Marketing

Influencers have become quite formidable all around the globe due to the easy availability of social media channels and related media channels, which have made exposure quite readily available. Influencer marketing helps you connect with your audiences through influential personalities. For instance, if you are into selling video cameras, an influential V logger endorsing or promoting your product online you need some fast internet connection such as cox internet to help you boost your business and would, in turn, bring in more sales through their audience base. Similarly, you can target various influencers related to your niche, approach them and ask them for collaboration. Influencer marketing is also less expensive when compared to certain other marketing channels, which is an added benefit. Applying these techniques will require effort and commitment but the results, which can be obtained through their implementation, will be well worth the effort spent. Out of the box, thinking is crucial to turn around your financial numbers especially if the conventional techniques don’t work. We would highly urge you to try these digital marketing techniques and if luck has it, the results will surely be satisfying.

Author Bio

Robert James is an MIS with vast experience and research on personal and home security tech and gadgets. He also writes on Mediacom Cable Packages. He is an MMA Fighter and Technology enthusiast with a will to act. Tech Writer and Researcher with a flare to review the latest security tech and gadgets

Local Branding

What to Consider When Designing Your Business Card

The Design

This is the most obvious factor and possibly the most important. It should grab attention, make an impression, and communicate who you are — all without being overwhelming. There are multiple important factors which will set you apart from the rest.   Who Is Your Audience?   This is an important consideration. A writer’s business card may have a white background with minimalistic design and information while hairdressers tend to favor black backgrounds and vibrant colors. Think about your target audience and optimize your design for them. What do you want them to think and feel when holding your card? What action should they take?

No Clutter

A customer confused is a customer lost. Focus your attention on the information you want to get across and don’t include unnecessary things — rather include a link to your website where the client can gain more information. Keep in mind that less is more and make it easy on your prospects.

An Effective Logo

We mentioned that less is more but if you have a unique and eye-catching logo, it may be a good idea to incorporate it into your design. That said, “unique” doesn’t mean a ton of extravagant colors and a complicated design. The only people who could possibly get away with that are artists and graphic designers.

The Back

A card has two sides and using both is advisable. This will give you a chance to put a logo or name with your business description on one side, while developing contact information etc. on the other. In addition, it will help to keep your card clean, uncluttered, and simple to navigate.  On the other hand, if you leave your prospect with a blank side, they may be tempted to take useful notes on your product or service for future reference.

The card itself

The physical card will make as much of an impression as what you put on it. There are a few options to consider before taking your design to a printer. And, if you’re in need of a printing company, JoinPrint Printing offers some great business card advice and solutions.

Paper thickness

Thicker paper speaks of quality and generally leaves a better impression than a flimsy little thing. Leaving a potential customer with a bit of weight in their hands may just make them look twice. How thick you go however, will depend on the kind of work you do (if you’re in construction or engineering, thicker is better, but don’t leave your prospects with a brick in their pockets).

Size and shape

If you’re in the real estate industry, you may be tempted to give clients a little house-shaped piece of cardboard to consider. While this will leave them with something unique, it may not communicate professionalism. A card that’s too small will be easily missed or lost. In contrast, a card that is too large might be impractical to handle and end up in the trash.    In general, sticking with standard business card shape is effective but there are some exceptions. The mere act of presenting someone with an unconventionally shaped card could leave them with a lasting impression.

Finish to gloss or not to gloss?

Glossing will give most cards a sleek, finished look. However, it works best on darker colors. Bright colors may benefit more from a matte finish and gain some extra edge.    Other finish options you may want to consider includes varnish, spot UV, and embossing. In the end, your card should communicate who you are in an effective and professional way and convince prospects to take action.

Digital Branding

Benefits of Using Accounting Software for Bookkeeping

Accounting and bookkeeping have changed drastically ever since the processes became automated and it changed further with the advent of cloud computing. Bookkeeping and accounting used to be so much of hard work that procrastination was rampant in accounting that hindered business growth. Business owners could not access real-time data as the accounting records were seldom updated and had to depend on guesswork to take business decisions that were often incorrect. All these are now history because even the smallest business can now use Darcy Services Bookkeeping MYOB to ensure that the bookkeeping and accounting records are up to date. Using a system for tracking income and expenses has become so easy that business owners can project future costs and revenue quite confidently.  It has greatly boosted the prospects of doing business in a better way.

Ready information in your hands

Today, no business can do without a primary business software system that has changed the ways people used to maintain accounting records. All essential information is now at your fingertips courtesy the reports generated by the system that keeps you abreast of the critical financial indicators. From accounts receivable by customers to sales and expense report as well as profit and loss by product – you are aware of everything.

Enhance the benefits of online banking

Banks are offering many benefits to its customers, and by using the accounting software, it becomes easy to harness the online benefits provided by banks. The software can coordinate with several banks and provide information so that you can quickly download transactions and reconcile the data with complete ease.

Better collection of accounts receivables

Generating sales invoice is a breeze by using accounting software that generates professional looking invoices that you can send across to customers over e-mails. The speed of sending invoices can be complemented well by requesting customers to make online payments. The payment cycle can shrink considerably depending on your ability to prevail upon customers to make timely online payments, and this can have a far-reaching effect of business profitability.  The software generates various reports and statements, and you can generate customised reports to identify customers who you consider the high risk with respect to collecting payments.

Receive payments promptly

The accounting software has provision for recording payment received via credit cards which speed up crediting the payment in your account immediately. Some software allows users to upgrade the system to synchronise it with POS (Point of Sale) system and integrate it with your cash register and credit card machine.

Bills payments made easy

By using the accounting software, you can manage your cash flow efficiently by tracking the accounts payable so that you can choose the most convenient time for paying bills. It helps to save cost as there is no fear of paying overdue interest for unpaid bills. You would be better placed to interact professionally with your vendors.

If you are using online accounting software, you are in complete command of your financial status as you can access information any time and from anywhere.

Local Branding

What Is The Significance Of Promotional Products in Today’s Market?


All big cities have thousands of brands competing with each other for gaining the attention of potential customers. Traditional marketing and digital marketing are no longer enough to secure the market. People need to see more than glittery signboards and flashy TV commercials. They need a taste of the “real deal.”

In the world of digital marketing, every company faces one significant disadvantage – the lack of tangibility. Customers may enjoy the advantage of shopping from the comforts of their home or taking a quick shopping break during their office lunch hours, but they miss the good old practice of judging the quality of products through touch and feel. Many brands are now thinking about giving away promotional products to increase their market presence and boost their tangibility.

Answer this question honestly – are you using a branded promotional pen in office? If not, do you have branded coasters, journals and promotional t-shirts at home? Every 21st-century shopper has a myriad of branded promotional products in their wardrobes and cabinets. Promotional products boost the visibility of a brand. According to a Forbes study, the brand recollection rate for promotional products in New York City is almost 85%. It is incredibly higher than the recollection rate of banner ads and print ads. Print ads are everywhere in NYC, and that contributes to the significantly low brand recall.  Promotional products in NYC help in planting the seeds of curiosity and interest that prompt the recipient to search the brand later. When a person wears or uses a promotional product, the average passersby and the co-workers take notice. It prompts the other people to search the brand as well.

What are the advantages of promotional products?

In a world of online stores and service websites, personal touch has become crucial for almost every customer. Promotional products can help you reach out to your consumer groups better than any online campaign and paid advertisement campaigns your competitors have launched –

  • Improved market reach – Most importantly, these promotional products empower a brand by creating the perception of high value among the recipients. When a business buys promotional products in bulk, they invest a nominal amount. However, the recipients are not aware of this small investment.
  • Building dedicated groups of customers – When the consumers receive a complementary product with a touch of personalization, they are likely to believe that the products are expensive.
  • Improved brand reputation – Research shows that giving away promotional products of standard quality and a touch of personalization boosts the reputation of a brand.
  • Increases the credibility – Customers are likely to view the brand and its products with improved reliability. The small touch of tangibility can go a long way to establish a mark of quality for any new brand operating online or launching a new storefront in New York.

Why is working with experienced marketing professionals imperative for promotional marketing campaigns?

If you step into any doctor’s office in NYC or visit the average middle-class home, you will notice tens of different branded promotional products. The chances are that you have been using a promotional product like that for weeks without even realizing it. It can be a coffee mug, coaster, pen, notepad or mouse pad. Why is it that some promotional products blend right in with the rest, but only a few stand out amidst the clutter? The answer is customization. The key to drawing the right kind of attention to your promotional products is by customizing them adequately. Anyone can stand on the corner of the road and give out pens and coasters, but the brand that can leverage the products to establish their identity have chances of reaching their target demographic.

The right colors, logos and identifiers play significant roles in reaching the target market. If you are thinking about launching your promotional campaign, you need to visit the best promotional product design company in NYC for guidance. Consumer psychology plays an integral role in the selection of product types, colors and logo typefaces. Thus, always ensure that you have a strong marketing team by your side while beginning the initial phases of planning.

Promotional products boost the “aided” recall value of a brand. This principle of marketing leverages a simple trait of customer psychology. When a consumer receives a free product, he or she will use it for a few days. For example – you receive a complimentary pen or umbrella from your go-to stationary brand or outdoor accessories brand. You are likely to use these articles till they last and if you enjoy the product quality, you are highly likely to seek out the same brands when you are in the store the next time. By using promotional products, any brand can increase their impact on their target consumer groups. They can improve their aided and subsequent unaided recall, as well as improve their market presence over time.

Digital Branding

Tips to Select The Right Video Production Company For Your Marketing Requirements

As per the present state of affairs, video holds the pinnacle when it comes to communication and marketing strategy. Full-scale marketing campaigns for all your venture needs, a simple inspirational message from the CEO or for the memories of an event or ceremony; videographer is the choice for everyone. Statistically speaking motion pictures and videos comprise about 65% of all the internet content and estimates say it will grow to a whopping 80% by the end of 2019.

But to bring your ideas to life, you need a video production company, and with so many available options it is quite difficult to make the perfect choice that will suit your requirements to the “tee.” It is a tricky path to navigate, and any possible wrong turn could lead to wastage of time and money. In the following article, our experts have compiled together a list of important considerations that you need to be aware of before investing in a video production agency.

To get more information and quotation for your specific videography needs to consult A wing visuals Denver.

Here are the vital points that you need to consider before selecting a video production service,

1. Face to face communication is important

A face to face communication is ideal while choosing a video production agency. It can be a casual catch up and exchange of ideas over a cup of coffee or proper planning with PowerPoint presentations, you and the agency needs to work as a team and find time to get together. Shop around to gather quotes; a general rule of thumb is to get quotes from 3 different video production agencies to make the ideal choice.

To cement the perfect future and plan and execute the video profile for your entre fruitfully always insist on a face-to-face meeting where ideas can be exchanged, and you can get a clear picture on how the wavelengths match between you and the video production agency.

2. Go through the portfolio for the video agency

A production company worth their salt will have a portfolio where they maintain all of their previous work in chronological order. Ask to see the prior work of the agency and don’t be afraid to be pushy about it, since you will invest your hard earned money.

Examples of previous work will give you a feel and idea of what you are getting into and what you can expect from the video production agency. Be it the variety of the work, the expertise of handling the camera equipment, logistics and post-production work; you need to take into account the entirety of the services provided for by the agency. Video production is a fast-paced and dynamic industry and the techniques of last year won’t be working for the current year. Avoid a one trick pony; instead, select an agency with a repertoire of thinking outside the box. If you are going to invest in a video, you have to make sure that it will feel fresh and maintain audience retention. The only way to achieve that is by making the perfect choice for your video production agency.

3. Perform a credential check

It is always a great idea to do a check of the credentials for the firm you are thinking about choosing. The following are some of the critical points that you should gather information on before signing the dotted line,

  • The experience of the agency
  • The equipment used by the video production agency for shooting as well as editing and other post-production work
  • Does the firm own the equipment or will they hire it and if yes how much of the rental charge will you have to bear as the principal investor
  • Does the agency have a personal studio?
  • Agency officials for camera work or hired freelance talent?
  • Handling of the post-production by the firm or outsourcing of the same from a different agency at a different location
  • Will they be able to handle animation if that is your requirement?
  • Architects and drafters who can render diagrams and business charts into the videos
  • Can they shoot is more than one format like the use of time-lapse, drone footage, hand-held documentary type or the primary tripod filming

You need to do thorough background research for the agency you will be investing in. It is essential that you do your homework as it can be a cornerstone for a long and fruitful relationship. Your agency needs to be flexible with your requirements and demands. So shop around to search for the quality of services you deserve.

4. Finding the match

A word of advice from our experts! Ideally, you should avoid an agency that offers its services for a low rate. Chances are a company quoting less than the industry norm is an amateur agency trying to increase the experience. That will result in an amateurish production for your video which will hurt your venture in the long run. The proof of a company is the final product on offer. So ask for reviews and recommendations from previous employers of the video production agency.

5. Make sure your company uses innovative ideas

You have to understand the purpose of a video when it comes to online marketing. You are looking to stand out in a crowd of thousands of competitors in the over-populated market. A professional video production agency will bring out the salient features and the unique selling points for your firm and venture. The best bet is to go with a video production agency that is known for doing unique work. Avoid practices performing routine jobs. Pitch your ideas to the agency and check their prior work for a clear view about the use of original and creative ideas by the agency personnel and crew. If your agency cannot come up with inspirational and unique ideas, it is advisable to look for a new one.

6. The quality of the production

Post production and the production quality of the video is a vital aspect for any video as a poor quality video takes the shine out of any unique selling point you might want to advertise about your venture. Check the recent works to get a clear picture of the camera and sound work. Resolution and post-production work should also be factored in.

Make sure of all of the points mentioned above never to put a foot wrong while selecting a video production agency for your venture requirements.

Digital Branding

Choosing The Perfect Website Designing Company Made Easy in 7 Steps

Your website designing firm should essentially be your partner and have the best interests for your venture at heart. But before making that choice, it is essential that you understand the makings of a good partner. Without the adequate information you will end up making a wrong choice, and it can prove to be a monstrous waste of time and money. Do not hurt your venture by making an ill-informed decision.

Protect yourself and retain the best interests of your venture by selecting SWD Studenten Webdesign Webseite erstellen lassen. If you want to know more about the criterion your website design firm must conform to, all you need to do is read on.

1. Knowing the budget

It’s imperative that you know the company budget before making a choice. You might already be scrolling through web design agencies trying to get an idea about their work, but you need to first take into consideration whether your company or venture allows you the shoestring or the unlimited budget option.

You should put the number in writing and make sure you search for a firm within that budget range. You can quote your budget up to a 70-80% of it to the website design firm you are choosing. Discuss the matter with your firm in a detailed manner to never miss the mark with budget proportions for your business venture.

2. Get a quote from the company from you choose

Detailed information about the pricing of an agency is a must even before you select the firm. The pricing of the agency is important to make sure you are not going overboard the budget you have been provided or kept aside personally. Agencies vary their pricing according to the job at hand and the type of website design you provide as the assignment. There can be different packages on offer for you as well, but what is critical for the partnership process is that you find out what you can afford and how it can aid you in improving your business.

You need to contact the agency personally because they don’t usually publish their pricing. You need to provide all the information up front to work within a set budget and with complete transparency. Research online to find the best agencies out there!

3. About fees and charges

As stated before a website designing firm doesn’t advertise their pricing, so you need to aware and read the fine print in your contract. Make sure you go over all the details before you sign the dotted line. You need to inquire about the policy of agency regarding fees including charges for making unscheduled updates to the site, billing for the extra hours and costs for unscheduled checkups. Since there are no standards when it comes to fees for a website design agency it is essential that you are upfront with all your information along with making sure that you read the offer document carefully.

4. Check the past clients

You need to ask about the web designing agency from the previous customers and clients. This personal review will give you a clear idea about the policies, terms, and conditions in place for the firm you finally select. You can ask the firm to provide you with the contact details of previous clients, or you can check the website for client reviews and ratings. If the previous clients speak highly about the firm, you will have a better chance of success employing the website designer for your venture.

5. The fact about client retention

A professional website designing agency will be able to retain their customers better than duplicitous and non-professional practices. A client retention rate of around 60-70% is an indicator that is average for most of the professional website designer. A client retention rate around 90% means you are dealing with the best. So it is essential to ask and shop around to get the best out of your deal.

If your firm has a higher client retention rate than the competition, then you can find this fact highlighted on the website of the firm. This high client retention is borne out of partnership, professionalism, and commitment to success. Make sure you choose a firm accordingly.

6. Ask to know the person who will be dealing with your site

So now your meeting has been scheduled, and you will soon be meeting a company official who will take you through all the details and terms and conditions of the firm. But you have to make sure you get to talk personally with the official in charge of your website. Always deal in the specifics as communication is the key towards designing a novel and user-friendly website. Any undisciplined work culture will undoubtedly be the downfall of the firm as well as your venture. So it is always advisable to make sure that you select the firm of your choice after careful reviewing.

7. About customer support

Other than establishing a dedicated point of contact for your venture requirements and website designing you also need to ask about the provision of technical and customer support by the firm. It is essential to have company personnel on speed dial so that you can contact him/her at a moment’s notice when the webpage services breakdown or you need maintenance for your page. It is essential to have 24-7 support as you never know when you will require assistance. Your contact can even take leave or fall sick while the work is ongoing, so you need to ask about the deputizing personnel in such cases. You might have to wait to call up the company official, or they might be available all around the clock; either way, you have to be sure about the company policy. So it is always a great idea to ask about the protocols in place before making a choice.

Keep in mind these simple and easy to follow steps before choosing a website designing firm for your venture needs. All the very best!