All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Local Branding

MBA Application Deadlines Are Fast Approaching

The holiday season allowed many working professionals to take some much-needed time away from the office to focus on their personal lives, create resolutions, and restructure their goals in time for the new year. Part of hitting the ground running in 2018 means getting organized and creating practical plans that will take business people to the levels they’re aspiring to. If career advancement is one of the goals, or finding a better paying position with a greater amount of responsibility, then emerging professionals might consider pursuing MBA degrees to help them qualify for these roles faster. It’s important to bear in mind however that deadlines are fast approaching!

Before applying, prospective candidates should make a list of schools they feel would be a good fit along with deadlines, application requirements, and all the important supporting documentation they must collect. Deadlines for consideration into the Lazaridis School of Business & Economics, for example, start as early as February 1st for the part-time program in downtown Toronto, however admissions are also awarded on a rolling basis for the 2019 deadline. Fortunately, those intending to pursue the full-time MBA program in Waterloo this coming September have until April 6, 2018, to get their applications in; this gives prospective students plenty of time to prepare.

The key to sending off a strong application lies in careful planning. To begin with, all MBA programs demand that applicants receive an accomplished score on the GMAT test which is designed to assess certain reading, writing, verbal and analytical skills; most programs require a score of 600 or higher. Candidates can achieve top scores on the GMAT by taking practice tests, and there are a variety programs and services offering comprehensive GMAT coaching.

As well, it is recommended that those interested in applying set aside time to devise a strong statement of intent; this is what will help them stand out from all the other applicants by allowing them to share their own unique experiences and the goals they have going into the program. A solid statement will be strategic and selective about what it includes, incorporating keywords the admissions council is looking for. Those applying should also consider receiving feedback for their writing from current students or alumni of the program they’re hoping to get accepted into.

Many schools will also ask their applicants to choose an area of specialization right from the get-go; candidates should choose a stream they’re passionate about and speak to the reasons for their selection in their statements. The program above offers ten different options including accounting, marketing, finance, strategic management, operations management, supply chain management, entrepreneurship and more.

It’s never too early to get a leg up on the competition and to bring plans for the future to fruition, especially when there is much preparation to be done, including external testing or requesting letters of reference that can take applicants time to gather. With newly found purpose after ringing in 2018, and MBA admission deadlines coming up soon, there’s never been a better time to start prepping for desired career success.

Local Branding

Emotional Intelligence – Do Your Candidates Have What it Takes?

Emotional Intelligence (EQ) is one of those qualities that most employers look for in their potential candidates – and for good reasons too. Not only are people with EQ empathetic and able to work with different personalities, but they will also have a better time accepting feedback and criticism. Employees with EQ also tend to invest more time into creating relationships with their colleagues and clients. Another selling point is that people with EQ tend to become much better leaders, which ultimately can affect the whole team and their performance.

That said, it’s not always easy to differentiate the people with EQ from the ones without it. This article will highlight some of the best ways you can identify EQ in your potential employees.

People With EQ Aren’t Ashamed of Their Failures

The main difference between emotionally intelligent people and those that are not is how they cope with their own failures. Failures happen all the time and if someone’s trying to convince you that they’ve never experienced the concept – they’re probably lying. Emotionally intelligent people are aware that failures play a huge role when it comes to our experience and self-growth, so they won’t have a problem publicly acknowledging their own mistakes. One of the questions that you can ask your potential candidates related to the subject is:

Can you describe a situation where you tried to do something and failed?

Beware of the candidates that blame something or someone else for the failure. Even if it’s true, blame should never be the key takeaway from such a situation, but rather something that they’ve learned from it.

Look for Natural Leaders

Emotionally intelligent people rarely stand by when their co-workers are in trouble – instead, they just go in and help them. High EQ means that they’ll be able to work well with various personalities, while also being a force that attracts people to them. Leadership skills are extremely important for any business out there, as leaders will not only boost morale and create a more positive workplace, but they’ll also have an easier time mentoring new employees. Ask your potential candidate to describe a situation where they’ve been a leader. If the candidate has a history of helping and doing things without being asked to, they are likely good leadership material.

Emotionally Intelligent Candidates are Reflective

There’s a huge difference between people who brainstorm about the impacts of a certain situation and the ones that don’t. People with high EQ tend to replay such situations in their heads and think about what could’ve been done differently in order to change the outcome. Even though there is executive and leadership coaching courses that can teach you how to be a better manager, no one can teach you to be dedicated and a natural problem-solver – which is what you should be looking for in your candidates.

Ask your candidates what it means for them to be reflective and if they can describe a situation where something went wrong yet they’ve later realized what could have been done differently.

Self-Awareness

People with EQ are almost always more self-aware than the rest and if there’s some humility included – you’re looking for a perfect candidate. To assess if your candidates are self-aware, you can ask them to explain just how their co-workers would describe the pros and cons of working with them. A good candidate will already have an idea of just how their co-workers see them since they’ve already thought about it. But even if the question catches your candidate off guard, it doesn’t have to mean that they’re not emotionally intelligent. If they are being honest about their strengths and negative qualities – they might just be the material you’re looking for.

People With EQ Aren’t Afraid to Ask for Help

Situations where people are too proud to ask for someone’s help happen all the time and more often than not it’s the business that suffers in the end. People with EQ tend to know their strengths and limitations much better than others, so they won’t be afraid to ask for help when they’re certain that they can’t pull something out. While no one likes people who can’t do anything on their own, it’s also a bad idea to hire people who are embarrassed to ask for help when they need it. When someone asks for help, they should learn something from it and the next time they might be able to provide that same type of assistance.

Ask your candidates to describe a situation that they couldn’t handle on their own and had to ask for help from someone more knowledgeable.

Bottom Line

By hiring emotionally intelligent people you’ll not only make sure that they’re easier to work with, but they’ll also create a healthier atmosphere and a better workplace overall. Emotionally intelligent people tend to be more attached to the work that they do, which will directly impact your team’s productivity. In time, people with EQ will develop leadership skills and grow to the point where you’ll be able to push your business to the next level.

Digital Branding

Web Design And Management: Twin Pillars Of Success

The secret to achieving a strong web presence lies in having both a professional and user-intuitive website design as well as strategic, consistent, and reliable website management. The truth is that there’s little more efficient in business than a well-oiled machine operated by an experienced person. Having a nice looking, professional website run by someone who isn’t versed in analytics or aware of their audience trends won’t do much for growth. Alternatively, not even the best marketing and communications manager will bring users to a cluttered page on a slow server that doesn’t give them the information they need.

Take it from the professionals we consulted at Canada’s own HostPapa who will tell you that if you’re looking to be that strong designer and managing force, there are a few terms you must familiarize yourself with first. If you’re looking for advice from the pros on managing your site then look no further than this list of key design metrics to help you get started.

UX And UI Design

UX stands for User Experience Design, whereas UI stands for User Interface Design; while both work closely together, the former is more technical (concerned with how things function internally) while the latter resembles what most consider traditional graphic design – the aesthetics. Knowledge of both is crucial if one is to design and manage their business site. UX is concerned with improving the quality of users’ interactions – like how to make access to a specific landing page easier (for example, by adding tags). UI is interested in how to better connect users visually to a brand while they navigate a site. Thanks to comprehensive website builders like those included in packages offered by hosting entities like HostPapa, finding a balance between both has never been simpler.


User Engagement

Efficient UX and UI design, along with social media outreach, online marketing, and advertising, work together to boost user engagement. This is often measured by pulling reports that outline how many users have visited the site (including new users), how often, which pages they’ve looked at, how long they looked at them, and at what point they left. These metrics will tell you where there might be an issue with your strategy or with your site. To build the data and metrics needed to make this assessment, increasing organic traffic to your website by utilizing reputable SEO experts will always give you the best accuracy. For example, a donations page won’t create conversions without a convincing call to action and your reports may be able to draw your attention to whether yours is doing its job.

Content Management

Consider when you’re publishing new information, what time, and on what subject; this can include anything from a blog post to putting an item or service on sale. Ensure everything you’re publishing is in line with business goals and strategy. For example, if you’re introducing a new service in the coming months, it would be valuable to post about the different ways it could benefit your target market in the weeks leading up its launch. Don’t forget however to ensure the blog is optimized for search engines, something a dependable hosting service will do for you automatically.

By learning how web design and strong website management partnered with strong hosting can award your business success, you’ll be better prepared to put ideas and strategies into action as you develop and expand your online presence and the range of users you’re working to connect with.

SaaS Branding

Quality Customer Service Will Make You Stand Out

The most effective way to get ahead of your competition is to set up high-quality customer service. The success of your business relies on the relationship with the customers. By building great customer relations policy, you’ll manage to edge your prices above the competitors. Your customers will feel good when they visit your website or store, and they’ll keep coming back. Take a look at guidelines below, and start working on your new improved customer service.

Be available all the time

In order to build great relations with your customer base, it is crucial to be accessible. If you don’t have enough time for that, make sure to hire a customer support representative and they’ll be available for all questions your clients may have. Feel free to extend your accessibility. Your contact form should be available across different channels.

Start from social media, website, and email. Most of the communication will be done online, but don’t forget to provide people with your phone as well since some of them will prefer that way of communication.  As you increase channels of communication, make sure you increase the number of employees, so they can take care of everything in a timely manner.

Be quick in responding

People like to get the answer in a timely manner. Try to remember how contacting some companies can get frustrating. You really don’t need unsatisfied customers, so go ahead and make specific business policy. For instance, determine the timeframe of 24 hours, and instruct your workers to stick to it. That means that every call or email must be returned within a day. Don’t forget to make that information public, so your customers can see it. With that type of transparency, your clients will feel respected and will wait for their service.

customer-support

Concentrate on your customers

Your client base is that one thing that keeps wheels turning. Your business will grow just in case you have great customer service.

Because of that, open your ears widely and listen what they have to say. Sometimes, you will hear something you don’t want to hear but listen through all of it since there might be a thing or two you can learn. Avoid defending yourself and your company, but learn from the customer’s feedback. Their opinion counts and you should try to adapt to their needs in order to grow.

Improve weak points

Every company has its own weaknesses and so does yours. Put some effort into resolving the most common issues your clients pointed out. If there are more than 5 people who reported the same issue, you should slow down and try to take care of it. Set high standards for your firm and your staff. That way, everybody will know their job and get it done accordingly. In addition, try to be as much transparent as you can toward your customer base. Meet the needs of your clients even when they are wrong. You want them happy at the end of the day, and you want your revenue to increase. It’s a win-win situation.

Think about the big picture

Your business isn’t just your product or service, it’s much more. People like to spend money at the places they feel comfortable and happy. Because of that, you should improve the whole experience around your business. Your office will be busy during the day, and people in line should be entertained in some way. You may set up a little library, install a TV or even hire a photo booth as an additional way for your clients/customers to kill some time while waiting. Your customers will be happy with that kind of treatment and will be eager to continue doing business with you.

Educate your employees

The chain is strong as its weakest link. In order to make the strong and sustainable system, it is crucial to make some rules. Once you start hiring new employees, you should invest some time into their education. Present them with company policy and insist on sticking to it.

Of course, be flexible and modify it when needed. If you want to build great customer service, all of you must think as one. It is bad for the business if you answer the same question differently than one of your employees. This issue can be resolved with prepared templates which can be modified in certain situations. Nevertheless, engaging and motivating your frontline employees is crucial, since they have direct impact on customer experience. They play a big role providing an exceptional customer experience and insuring frontline workers are passionate about your brand vision and empowered to engage with customers is essential.

Final thoughts

Making a big and successful company isn’t easy and it takes a lot of effort and time. As an entrepreneur, you should be aware of all challenges you may stumble upon and give your best to resolve them quickly. As much as it is important to have high sales and healthy revenue, you shouldn’t forget that most important people are your customers, so take care of their needs all the time.


This post was written by Ian Pearson. Aside from primary area of interest and expertise in business consulting, Ian could be tagged also as a passionate sports fan, nature and photography enthusiast, always trying to keep up to date with tech innovations and development.

Digital Branding

Voice Search: The Latest SEO Trend that Has Taken the Digital World by a Storm

With the advent of the amazing digital era, the life of the common person has been completely revolutionized, particularly, the way he searches for information. Voice search is very much here and is being embraced by numerous people.

The modern consumers have been responsible for making voice search an integral part of all their interactions on mobile devices to home devices. Voice search optimization is supposed to be one of the most striking SEO trends dominating the SEO scenario in 2018.

Significance of Voice Search in Today’s World

Voice search, voice recognition, and also natural language processing is supposed to be of great significance to the top IT companies worldwide. They are relentlessly striving to make voice search both seamless and all-pervasive. You must be aware that digital assistants who are driven by voice search technology could be effortlessly connecting everything right from your workplace to even your car. Here are some effective tips for tackling voice search SEO successfully.


Speak Naturally

The way we type is certainly different from the way we speak while looking for something on the Internet. When we do voice search we speak a complete sentence such as ‘where could I find a restaurant in Texas?’ But while typing it becomes literally as short as ‘restaurant in Texas’. So it becomes mandatory for the voice search tool to not only know but understand the natural manner of conversation of the user. With time, voice search is becoming smarter at understanding speech styles and odd pronunciations.

Marketers must keep this point in mind while devising strategies for tackling voice search. Moreover, you have access to useful tools online that would be helping you with language development. These tools would be presenting the usual or natural speech patterns of individuals who have a preference for voice search. Your content must demonstrate your interest and preference for voice search. If you deliberately incorporate natural speech directly into your content, your ranking could improve quite a bit.

Use Long-Tail keywords

Short-tail keywords are irrelevant in the context of voice searches. Consumers naturally use long phrases in voice search. Around 20 percent of all mobile queries are actually voice searches. Voice search is gradually gaining traction by the day and becoming more and more popular. You must use appropriate long-tail keywords for capturing the real essence of voice search. Long-tail conversational keywords would be effectively boosting SEO. Get in touch with Tayloright for professional SEO assistance.

Focus of Your Attention Must Be Mobile

You must necessarily concentrate on mobile. Voice search is gaining momentum so mobile is becoming even more important as compared to before. Over 50 percent search queries actually come from mobile.

Conclusion

Along with the tips discussed above, you must optimize your business profiles for Bing Places and Google My Business. Make sure that your address, name, and phone number are all correct in the listings. You must also examine all other online directories. Consider adding an FAQ page for effectively using those questions that are being asked by users on search. The growing popularity of voice search would not necessarily imply that you require overhauling the entire SEO stratagem or your website content. It only means that there is a need for making certain subtle modifications to be successful in the world of voice search.

How to find your next job
Local Branding

Four Best Ways To Find Your Next Job

How to find your next job

If you’ve lost or quit your job recently then don’t worry, there are so many more things you can do and a lot of companies out there are waiting to hire you, it’s just that you have to find and approach those companies yourself to find a match. We all know the fact that there is a large percentage of the world’s population which is unemployed. Half of them don’t find jobs due to illiteracy, and half of them are unemployed because there is very strong competition out there.

Companies and businesses now hire people who are highly qualified, well-educated, and have outstanding skills. In short, if you are already lucky enough to have a job, then we suggest that you should not quit it. However, if you think that the circumstances are not in your favor or the workload is too much then yes, you can quit your job and look for something better to do.

Finding a new job is a hard nut to crack, but it isn’t impossible, it’s just that you should give your best effort while you are struggling to find a new job. Today in this article we are going to jot down some of the best ways to find a new job. So, take notes of what we are about to tell you because this article might help you in getting employed.

1.- Start with 6 to 10 target companies

When looking for a new job, Google can be your best friend. The first step is to identify the companies you need to contact based on your skills. Use the internet and hunt down all the companies you can to get hired. You can also use LinkedIn’s search to find the right industry or company for your skills. After getting the results, jot down the names of the companies on a paper and write down their contact information or email address, etc.

Research & find jobs on LinkedIn

2.- Research your target company

Once you know the name of your target companies, start researching on them. Look for the people who are already working in your target companies and for that you can use Linkedin and other social media platforms too. Connect with people and try to reach the employees of the company in which you want to work because they are the ones who can give you detailed information about your prospective company.

 

3.- Use social media

Currently, there are thousands of people who are using social media to get hired by renowned companies. The only thing you need to get hired online is a good and professional CV and some great communication skills. Making an impressive CV is not as easy as it sounds and you’ve got to add a lot in it to get hired. So, yes you can use the social media sites and look for a good job site online. You just need to make sure that you are leaving no stone unturned while searching for a new job.

Networking can help you find a job

4.- Be social

Having a big social circle can benefit you a lot, and especially if you are looking forward to a new job, then the people around you can help you in that easily. Make sure that you communicate well with your social circle and stay active, talk to your friends and family, they can recommend you new jobs, and that’s all you want.

Follow the above-mentioned tips properly, and there are high chances that soon, you will get hired by a good company.

Digital Branding

All about Network Cabling – Which Ones to Choose For Your Needs?

The Internet has brought a revolution and changed our lives drastically. Network Cable or Ethernet Cable has been a major catalyst behind the Internet revolution.

With growing data usage, Network cables have evolved significantly and continue to do so. Let’s discuss Network Cabling and how to choose the best cable for your Internet need.

There are different types of Network cables based on their Data usage and appearance.

Category 1:

Suited for Voice, this was used for Voice only.

Category 2:

Used for data with data transfer rate of 4 Mbps.

Category 3:

The transfer rate of 10 Mbps and supports data rates up to 16MHz.

Category 4:

Cable belonging to Category 4 was designed to support frequencies of up to 20MHz, specifically in response to a need for a UTP solution for 16Mbps Token Ring LANs.

Category 5:

One of the most popular data cables which were eventually replaced by Cat5e

Category 5e (enhanced Category 5):

was introduced with the TIA/EIA-568-A-5 addendum of the cabling standard having data transfer capacity of up to 1 Gbps. The category 5 was deprecated in 2001 and superseded by the Category 5e specification.

Category 6 and Category 6a:

These are the current cabling standards along with Cat7. In addition to more stringent performance requirements as compared to Category 5e, it extends the usable bandwidth to 250MHz and further reducing crosstalk. Category 6A cable provides 500 MHz bandwidth and supports 10GBASE-T for distances up to 100 meters. Both variants are backward compatible with category 5 and 5e cables.

These cables can be further divided based on their design and make:

Unshielded Twisted Pair (UTP) Cable:

These are unshielded twisted pairs that contain 4 pairs of wires where each member of the pair of the wire is twisted around other.

Shielded Twisted Pair (STP) Cable:

This cable has a layer of insulation within a protective jacket. The make is similar to UTP expect the shield which protects it from external electromagnetic interferences.

Coaxial Cable:

This is also called Coax which cable providers use at our home for TV signals. This is also used for CCTV. Coaxial cabling has a single copper conductor at its center. A plastic layer provides insulation between the center conductor and a braided metal shield.

Fiber Optic Cable:

This media is the next generation of Network cabling and Fiber-optic cable can easily handle data at speeds above 10Gbps. It consists of a center glass core surrounded by several layers of protective materials. The Glass transmits light as data making it super fast and effective.

Digital Branding

How to Make Money through Amazon Associates Affiliates Program

 

Okay, you’ve set up your blog and created your branding. Now you are ready to start earning money but you don’t know what to do next. Maybe you’ve tried a few things through the Amazon Affiliates Program, but you aren’t earning any commission as of yet, not even a few cents. It takes time to build up how much you can really make through the program, but if you aren’t getting anything, you’re doing something wrong. Let’s take a look at what you need to do to start seeing monetary results from your attempt at affiliate marketing.

Making Relevant Connections

Let’s start at the top and work backwards. If people are going to follow your advice in your blog reviews and posts, they need to trust you. Think about when you’re researching a product of interest. Do you stop with one person’s perspective, or do you seek out several? Then, once you’ve discovered that a particular source seems to always have the best information, don’t you turn to that resource first? Why would anyone else shop any differently?

In order to get the trust of your readers, you have to give good recommendations and accurate information that really helps. To get those readers, you need information that is relevant to their needs. If you have a blog about landscaping, you don’t want to promote the latest CD released by a popular artist. People who subscribe to or check your posts frequently want information about relevant products, such as ‘how to’s’ and reviews of yard equipment.

Of course, you can write the relevant content all day long, but you need to know how to get people to come see it. That requires learning a little about good SEO (search engine optimization) practices. That means using tactics that allow people searching for information you provide to see you in the results of their search on Google and other search engines.

Intent, Purpose, and Persuasion

The idea behind the Amazon Affiliate program is to persuade people to go to Amazon and buy products. We’ve already covered the fact that getting them to take your advice requires trust, which is built through honesty in your reviews and promotions. But there are two things to keep in mind here. First, all you need to do is get them to Amazon. The giants at Amazon can do the selling. It’s what they’re good at.

Now, let’s consider how that’s done. Go back to the example of landscaping. Some ‘how-to’ articles are great information for do-it-yourself-ers. Unfortunately, there’s not a lot of opportunity for selling products that way. If you want to take this approach, you should at least consider reviewing certain tools or materials needed for the ‘how-to’ project.

That way, you’re promoting something that Amazon sells which is still relevant to your topic. For example, The Sleep Judge reviews sleeper sofas here so that people looking to purchase a hideaway bed can get the information they need, search through reviews, and then click through to Amazon to make their purchase.

For best results, consider talking about something like the best equipment for someone starting their own landscaping business, or the essential tools for a new homeowner. These are people in the market to make a purchase, so they are more likely to convert for you, which adds up to a bigger bottom line for you.

Use Consumer Information

What will your readers trust even more than they trust you? They’ll trust the word of other consumers. Knowing that a product you’re recommending is on a best seller list can work positively in your favor for getting the reader to consider purchasing that product – or another from the top of the list. And either way, you get commission if it turns into a sale on Amazon. You might even choose to post best seller lists for particular items from time to time.

You should also consider quoting from user reviews and even having your readers write reviews for you. Ask for comments with reviews on products they would recommend for a certain job. For example, on the landscaping site, you could ask readers to review fertilizers and post links to them on Amazon. This will get them to interact with each other and give you more links that other readers may follow and then purchase.

Don’t just link to sales pages, though. Information is king, and that means you want to include links to further information for your readers to review. If you give them every opportunity to learn about the product – and even products that work in conjunction with that product – they are more likely to convert.

Arranging Your Content

There are a number of special widgets you can post on the side of your blog and whatnot, but these are not the moneymakers. If you want to have a successful blog and earn money as an Amazon Affiliate, you have to use contextual promotion. That means talking about the product and linking to it within the blog post.

Also, try to find promotional deals. Everyone wants to save a few bucks, so when there are specials (which most products on Amazon have frequently), you can wrap an entire post around the value of the product and why a reader should buy it now, while it’s ‘on sale.’ And along with that vein, you should add a ‘buy it now’ button to your post.

This takes them straight to purchasing, without the added need to navigate the Amazon site. While sometimes giving the reader an opportunity to browse can be of greater value, if they are ready to make the purchase, forcing them to go through additional steps could cause them to lose interest before completing the transaction. A ‘buy it now’ button assures they can get straight to business.

Another way to get down and dirty is to focus on any upcoming special occasion or holiday. In February, you have Valentine’s Day, so look for anything that might be relevant as a gift for someone who loves the type of products you promote. Christmas is huge, so make sure you’re on the ball during the winter holidays. And when a new product is about to be released, stay on top of that by following Amazon’s advanced announcements. Post about pre-orders that Amazon is running and get people in the door early.

Overall Effectiveness

Always track your conversions, and when you find a trend, make use of it. Whether it’s a particular type of post that does well or a particular type of product, keeping on that train can really assist you in building the money you’re earning, so watch for patterns and trends. Also, you can promote a lot of small ticket items to keep momentum, but make sure you’re on top of big ticket items, since that’s where the money is.

No, working at becoming a successful Amazon Affiliate isn’t a piece of cake, and you won’t earn money for nothing. But with enough practice and a good eye for patterns, your job will get easier, your audience will get larger, and your bottom line will become much more substantial. In the end, you may even consider publishing multiple blogs that can really engage customers and keep your business growing.

Digital Branding

How to Choose the Best CRM Software for Your Business

CRM or Customer Retail Management software has now become an integral part of both small and large retail businesses, so it’s pretty much a necessity these days to ensure optimal client management, retention and expansion. But there are so many options out there that making the right choice can be quite confusing. To get through this confusion and find the right CRM key features in your customer management system, take a look at the following tips.

Understand the Differences

CRM software differs from each other in terms of sales intel, analytics, campaign management, operations, customer relationship, etc. and that’s why you need to understand the software in question to know whether or not it would be the right fit for the kind of business that you are in.

Customization Options

Even if you find a CRM tool that’s built for your business niche, it should offer a decent level of customization so that you can fine tune it to suit your business’s unique needs. Some common examples of customization options which an ideal CRM software should offer include the ability to add filters, tags and custom fields.

Mobile Compatibility

Mobile compatibility is a must have feature really and almost all major CRM tools offer mobile-CRM for facilitating instant access to the system at any given time and from any location. However, you need to be careful while selecting a mobile compatible CRM solution because it must have the following features.

  • Highly secured restricted access for authorized individuals only
  • Compatibility with Android and iOS
  • Incorporation of customizable, smart forms for convenient access by authorized personnel
  • Option to remotely wipe data or restrict access for emergency situations such as a stolen or misplaced device

Scalability

As a business, you should expect to grow bigger in the coming years and your CRM software should be scalable enough to allow for that growth and keep up with it at the same time. At the very least, you should be looking for features such as the ability to add more users and sections as and when required. Sometimes, you may need to cut down the size of your business as well under certain situations and a scalable CRM tool allows for reduction in size as well.

Software as a Service (SaaS)

When a customer retail management system is SaaS based, your initial investment amount is quite low and that’s why they are the most popular and sensible options these days. You are free to start small and gradually increase your subscription facilities as and when your business grows bigger. As SaaS CRM services are all cloud based, they also allow for instant access from anywhere in the world and automatic upgrades, when required.

Shortlist your CRM solutions based on these five criterions and choosing the right software should become much easier. Going with the cheapest offer isn’t always the best decision when it comes to choosing a customer management system, but if a software ticks all these boxes and offers a good deal, you might have just found your winner!

SaaS Branding

Keeping Up With Tech Developments Key To Manufacturing Success

2017 marked a banner year in the world of metrology, with the release of powerful coordinate measuring software that is likely to set the pace in the world of measurement metrology in the new year. With this state-of-the-art software now widely available, coordinate measuring machine (CMM) technology is poised to make manufacturing even more frictionless and economical.

Over the past two decades, the global trend toward smarter, more integrated automation has been inexorable. As developments in wireless technology, cloud computing, and cyber-physical systems have converged, the promise of Industry 4.0 has come ever closer to being fully realized. But with advancements in hardware and software moving so quickly, it is vital to stay up to the minute with these changes in order to capitalize on the opportunities these technologies.

Any business owner whose production lines rely on coordinate measuring machines to ensure the efficiency and accuracy of their factory operations will want to learn about the latest CMM software so as to avoid falling behind the competition.

One of the most significant developments of the past year was the release of PolyWorks2017, a powerful industrial 3D metrology software capable of catching and correcting errors much earlier in the production process than was previously possible. Where previous versions of this software required time between the start of production and the quality control cycle, the updated version identifies problematic tool paths in real time. Operators can fix tool paths before the issues are passed down the line. It’s also a powerful tool for generating first-article inspection reports and managing large-volume metrology tools such as multiple laser scanners. PolyWorks 2017 connects multiple laser scanners across the shop floor and helps guide assembly.

A key challenge in maintaining high quality control on a busy production line is machine degradation. Every single part a machine produces exacts a tiny toll, and even with the most responsive and exact CMM technology, wear and tear on the machines will eventually lead to ever more serious errors in the products themselves. In cases where even very small variances between parts can have serious repercussions down the line, it is vitally important to ensure not only that errors are being caught, but that wear on machines that can introduce flaws is carefully monitored.

For this reason, the new PolyWorks software has been designed to be able to monitor the production cycle in real time and detect tool collision with fixtures. These new features leverage the power of rapidly evolving metrology technology to give coordinate measuring machines even greater power in monitoring production and assessing quality control issues in real time.

It is likely that this new software will continue to play an important role in maximizing the productivity and efficiency of the production lines into which it is incorporated. With the Canadian economy at the beginning of 2018 set to be one of the best-performing in the G7, now is a vital time for factory owners to invest in technology that will give them a leading edge in delivering high quality products on a competitive schedule.