All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Digital Branding

5 Ways to Increase Local Traffic to Your Store

An e-commerce hub finds itself in a spot of trouble when compared to marketplaces such as Alibaba, eBay, and Amazon. It is, after all, a self-run business available to just about anyone much like its counterparts. This gives rise to the obvious question as to how to surpass these gargantuan competitors by carving out a niche that drives traffic to your store as opposed to theirs.

Many entrepreneurs, as well as business owners, set up digital hubs so as to make it big, only to find that they aren’t receiving the traffic they expected. In order to see a continued growth, it is essential that there is an increase in traffic so as to sustain your goals.

Here are 5 ways to tap in on the traffic to your store:

1. Reach out to bloggers and press

Bloggers, vloggers, and the press should be your target if you’re looking to increase the traffic to your store. While you might not have a large audience range, they might, and this makes it easier for you to reach out to a larger number of people with minimal effort. Best way to find them is via Google or YouTube.

2. Post your store on Reddit

The entire internet seems to hang out on Reddit as it has an aggregate of content. Besides the most popular content, it also has thousands of niches which you know as subreddits. A subreddit applies to just about any subject out there. An important thread that will come in handy to any entrepreneur is the /r/entrepreneur subreddit as it has over 79,000 subscribers. Make your post about your store brief and go ahead and post that content!

3. Make use of SEO

The most important thing in SEO in Aurora Colorado is a backlink. Backlinks give your domain a score out of 100 which is called your Domain Rank. This, in turn, determines where you come in a Google search with regard to specific keywords and how much traffic you are directing to your site.

4. Facebook and Instagram Ads

With lower costs when compared to Google, Facebook ads bring in a landslide of cheap leads as well as sales to your site. With the help of acquisition campaigns you can drive traffic to your content, but be sure to cookie these visitors for remarketing. You could also use dynamic product ads to target visitors who take an interest in product pages, add products to cart, but don’t check out. You could also choose to hire an expert should this fall outside your bucket of skills.

5. Get traffic with PPC

Soon after increasing organic traffic with SEO in Aurora Colorado, you need to get more out of a search engine click with SEM, which is essentially Search Engine Marketing. It happens to be a great way to drive additional traffic from Google searches to your site.

Keep these tips in handy if you’re looking to increase the traffic to your store!

Digital Branding

How To Reach More People And Get More Followers On Social Media

When you are first getting started on social media, it can feel a little bit like you are talking to an empty room. Few things are more discouraging than spending time posting content and engaging with other accounts, only to find that you don’t really get any results. No matter how experienced you are, the tips and techniques below will help you increase your reach while at the same time gaining new followers, allowing you to get the most benefit possible out of your social media marketing efforts.

Unless you are exceptionally lucky, you won’t see results overnight. However, by using these techniques, you can dramatically increase the rate at which you grow your social media accounts. When you implement these strategies, you will usually be able to grow your audience much more quickly than you would by simply posting content and interacting with other accounts. Even though the process takes quite a bit of effort, it is worth it in the end. Once you have an active, engaged audience, promoting your products and services through social media is easy.

Learn More About Your Target Market

The best way to make sure that your followers stay interested and engaged is by learning more about your target market. Once you come to understand your audience, you can do a much better job of tailoring your content and your posting schedule to their needs. Start by figuring out what type of content they prefer. Then, do some research to learn which websites and social networks they spend most of their time on. Once you know more about their habits and preferences, you can do a much better job of tailoring your content to meet their needs.

Put Together A Plan

Posting random content whenever you feel like it isn’t the best way to grow your followers. Instead, you should carefully evaluate their habits to figure out exactly what they prefer. Once you know more about them, you will have a much better idea of how often you should post as well as what type of content will get the most engagement. This will make it much easier for you to hit your goals with social media marketing.

Post Valuable Content

The last thing that you want to do is inundate your followers with promotional posts. People see so many advertisements online that they have a tendency to block them out. A much better approach is to look for ways to add value to the lives of your followers.

For example, if you are a clothing retailer, try creating a post that shows several different ways of styling one of your pieces. If you are promoting a guide, make sure to tell your followers exactly how the guide can benefit them. If you have a service-based business, consider creating how-to blog posts with free tips and information that they can put into action. Every time you add value to your followers’ lives, they trust you a little bit more, making them more likely to turn to you in the future if they need the products or services that you offer. Look for some additional help, then try Atom.

Create Unique, Engaging Content

When it comes to creating content, your primary focus should be on quality. Don’t try to cut corners when it comes to creating content to share. Instead, go above and beyond to create unique, original content that will keep your followers engaged. For instance, if you are going to post a photo, try to post one that you took yourself rather than relying on stock photos. Because stock photos tend to get used so often, people are more likely to overlook them. If you use original photos, on the other hand, they are more likely to stand out. As an added bonus, when you create your own content, you have complete creative control, meaning that you can make it look exactly the way that you need it to.

Use Influencers To Your Advantage

Search for influencers who are relevant to your brand. Don’t just look for people who have a large number of followers. Instead, look for people who post content that is extremely relevant to the types of products or services that you offer. When done correctly, working with influencers is a highly effective way to promote your brand.

Make Proper Use Of Hashtags

When it comes to reaching more people with your social media content, hashtags are crucial. Adding the right hashtags to your content will help get your posts in front of a lot more potential followers. Avoid using generic hashtags. Instead, think about which hashtags are the most likely to help you get results. As a general rule of thumb, generic hashtags like #fashion or #cute are a bad choice. Even though they get a lot of traffic, they are too general, meaning that the people viewing those hashtags probably aren’t interested in the specific products that you carry. Instead, look for much more targeted hashtags that deal specifically with your business. Although they may not get as many views, the people who are viewing them are usually much more likely to interact with your brand.

 

Digital Branding

A Basic Guide To On Page SEO

There are times when you will feel like your current digital marketing strategy is not work for you.  This can be frustrating because you could spend hours making great content and engaging with your followers only to see no changes to your search engine rankings.  If this is the case, the fault might lay with your on-page SEO strategy.  However, to remedy this, you will need to boost your SEO game while not making it obvious to users or getting penalized by the search engines.

Start With The Best Title Tag

Choosing the most effective title tags for your content is the first step in a solid on-page SEO strategy.  This means that you need to do some serious keyword research for each of your specific internal pages whether they are a blog post or a static content page.  If you are just starting your SEO journey, there are a number of free tools that you can use to help with this.

The keyword phrase that you choose will need to be in the first 10 to 15 characters of your title.  This means that you should start the title tag with the keyword.  Research has found that this offers the best success rate.

An example of this will be a blog post on the wedding invitation trends for 2018.  A good title would be something like 2018’s 10 top wedding invitation trends.  A less effective title will be something like Looking for invitation ideas for your wedding?  Check out these 10 trends.  It is better to keep the title short and sweet because no one wants to read a title that is more than 10 words long.

Do Not Forget The Meta Descriptions

After you have spent some time coming up with the perfect title for your internal page or blog post, you need to look at the meta description.  When writing your meta description, you need to ensure that it is engaging and concise.  However, you might be wondering how the meta description will affect your on-page SEO.

A meta description is a tiny summary of no more than 320 characters that lets a reader know what the page or post is going to be about.  As with your page title, you need to make a point of including at least one of your keywords in the description.  If we take the wedding invitation post from earlier, a good meta description could be something like:

Stumped on how to design an invitation that uses 2018’s top wedding invitation trends?  So not let the wedding stress you out more and just keep reading instead.

Optimize Your Images

If you are looking for one of the fastest and easiest on page SEO tips, this would be it according to Dallas SEO company Pixel Cut Labs.  However, you may be surprised but the high number of people who are not aware of this or understand how this can boost your rankings in the search engine results.  Optimizing the image will actually start before you place it on your website.

When you save the image on your computer, you need to ensure that the file name actually contains the keyword that you are going to use.  This provides you with one piece of content that will help you get onto the important first page of the search engine results. The same needs to be done for any videos as well.

Choose A Relevant URL

Another crucial step in on page SEO will be the URL of your page.  This is what shows up in the search bar and the actual link which directions people to the content that you have.

The easiest option for a URL will be to let Google generate a random string of letters and numbers for you.  However, this is not going to help you very much when it comes to SEO.  What you should be doing is thinking about including the keyword in the URL.

When you do this, you need to keep it short and sweet.  You should not have a URL that is too long or hard to remember.  For the wedding invitation post, you could use a URL like URL.com/2018/wedding-invitation-trends.

Link Back To Your Old Content

The last step in an effective on-page SEO strategy will be to link back to old content.  Taking the time to have internal links which lead to relevant content on your website is important.  It is very important that you only link to content that is actually relevant to the new content you have.

Your readers and the search engines will be able to tell when you are trying to hack your way into better rankings by linking to a post you wrote 10 years ago about a completely different topic to what you are writing about now.  You also need to be careful with linking and not over-saturate your content.  You should not include more than 4 to 5 internal links in a 1000-word post.  After all, you would like for your readers to finish the one piece of content before jumping to another piece of content.

Legal Branding

Put Your Logo Everywhere

Getting your company recognized by your logo is definitely a way to draw up more business. People will come to know the logo and that will give them the opportunity to visit the business or go to the website online. In turn, many of these people will become customers that can make profits soar.

A Logo

A logo will be something specific to your company. You should have someone make one for you if you are not able to yourself. It should be clear and easily recognized. Your logo will give you brand recognition. People will come to know it, and you should put your logo on many different things. Many companies put them on their trucks or other vehicles. Equipment that is being used should also carry the company logo. Letterhead and envelopes are other places that logos should appear. Other great places for them are on coffee mugs and matchbook cases. T-shirts are another place that people notice logos, as well as hats and caps. Getting the most advertising out of your logo is a good idea. You will think of other things as you go forward in your business. Make sure that you also look around at other companies to see if they are doing other things that you can try. Make the most of it so that you can attract the business that you want.

Signs For Your Company

Having the right signage for your events is very important. It can make a difference in how much money you are able to bring in. When your company is planning an event, make sure that the signs are clear and concise. They should be in a bold color so that they can be seen from far away. They should also explain what your company does. For instance, if you are a company that deals with counseling, you will want to have the proper signage up so that people know this is what you do.

Having A Direct Mail Plan

As a company, be sure that you are also sending out brochures and flyers so that you can get the awareness of the people in the community. Make sure that the information is correct so that they will know how to reach you or visit your office. You want to convert these people into customers, so the brochures should be attractive too.

Have A Good Online Presence

Another great thing to do in order to increase business is to make sure that you have a good online presence. Have good, clear photographs and concise copy. Make sure that there are not any errors. You will want to make sure all of the links are working properly. Using good keywords will allow your website to be pulled up in the search engines more. That is what you want so that you can get the exposure that you need.

Sales And Promotions

Every company should consider sales and promotions from time to time. Customers like to save money and receive free gifts. This can bring in more business because they will tell their friends, relatives, co-workers, and neighbors about what is being offered. Many companies have increased their profits by doing these small things. Free delivery is another way they get noticed by prospective customers.

Charity Events

If you want to team up with a charity, this can create a lot of awareness for your company. Make sure that you put the information on your website, and if you are throwing an event, have plenty of refreshments so that people will want to come and contribute to the cause. Companies that do charity events, increase their profits just because they are helping the community. People appreciate the fact that a company cares to assist those that are less fortunate. They tend to give that company a lot of respect.

Knowing how to advertise can make the difference in whether a company survives or not. Make use of your logo. You want the public to become familiar with it. Remember the information above so that you can maximize your company’s potential in the days, months and years to come.

Digital Branding

Legal Accounting Software: A Complete Solution

Introduction

All businesses are legally required to keep accurate financial records, but computerizing your accounting systems can have wider benefits. Accounting software can track your expenses and can properly account them on your financial statements saving time and money, and offer you valuable insight into your business.

“Accounting software is easy, mature and cheap enough for it to make sense for anyone. It is more efficient, both in terms of time and cost than traditional accounting. ,” says Jon Norris, web editor at Crunch Online Accountants.

Billing and accounting software help in capturing all chargeable time and automatically calculate fees due using complicated pay rates to bill clients in installments or upon case completion. This is important in cases in which the bill on a matter is being paid by more than one party, or where a payment should be applied to expenses, rather than to the legal fee.

Many business owners are not aware of the importance of using accounting software. There are, however, some overlooked advantages of using legal accounting software. Here are some reasons you should use accounting software for small business clients as well.

1. Continuous Financial Monitoring

2. Minimizes Mistakes

3. Computerized Invoicing

4. Tracks Inventory

5. Actionable Reports

6. Eases Tax Compliance

 

What should you be looking for when buying legal accounting software?
Accounting software packages are designed for particular industries, such as medical practice, construction, consulting practice, law firms etc.

Choosing accounting software for your business is not very simple, you need to document what you want the legal accounting software to do for you. You should consider various factors such as Cost, Features, Post-sale support etc.. before buying it.

If you choose the accounting software system carefully, investing in a computerized accounting system can be one of the best decisions you can make for your business.

Here are a few items to keep in mind when selecting accounting software for your business:

1. User Interface

Before purchasing Accounting software check for its ease of use. Everyone who would be using the application may not have an accounting background. Software which you choose should have a simple user interface and it should not make difficult for you and your team use it

2. Features

Before buying software system make a list of features that you would need in accounting software. Here some of the features must be part of the accounting software system:

  • Basic accounting features: Accounting software you purchase should offer basic functions like invoicing, income and expense tracking, financial report generation, and customer management.
  • Tax preparation: Make sure your accounting software helps you with your taxes with features like automatic tax calculations, multiple tax rates, and tax reporting.

3. Accessibility

Check the accounting software you are is cloud-based and has mobile access. With using cloud-based software allows you to access your data from anywhere anytime, which nowadays is pretty much anywhere.

4. Customer Support

Accounting software you purchase, however, user-friendly or advanced, is a bit uncomfortable for everyone involved. Be sure that from time to time you or the staff is going to need support from an expert. The product’s user manual is not going to have all the answers.

5. Cost

Choosing the right software for the business budget is a key consideration. Some software providers will charge an annual maintenance fee for you to receive updates and upgrades as they are produced. Some companies provide basic software and then you are forced to buy ‘add-ons’. So before buying the software check if there are any hidden costs for upgrades and support.

6. Data Backup and Security

Losing your client’s data and communications is a total nightmare. Make sure the software you purchase can perform regular data backups.

Questions to ask when evaluating accounting software

Ask yourself these questions before you buy:

  • Is training required to use the accounting software?
  • Do you have to pay for additional software licenses if you take on extra users?
  • Does the accounting software have the capacity to grow with your business?
  • Can you upgrade the accounting software is required?
  • Would it be easy to transfer your data to a new system should you need to switch?
  • Is the software compatible with what your accountant uses?

Here is the best legal accounting software you can consider if you are planning to buy accounting software for your business.

Best Legal accounting software

HDPOS Smart

About Software

HDPOS Smart is the best billing software to handle small to a large enterprise business on multi-locations. It has a ton of features that help you run your business with an ease. It’s not only is a billing software but has excellent Financial Accounting and inventory management features.

Feature

  • Billing & Invoicing
  • Intuitive User Interface
  • Accounting
  • Expense Tracking
  • Reporting
  • Mobile App
  • Online/Offline

AbacusNext

About software

AbacusNext make your accounting practice operate efficiently, communicate effectively, and helps you grow exponentially.

Features

  • Accounting
  • Retail POS
  • Private Cloud
  • Quickbooks Integration

Bill4Time

About software

Bill4Time is accounting software with instant access to all accounting activities. Bill4Time helps to track all balances and payment activity, so you can stay on top of your business.

Features

  • Billing & Invoicing
  • Accounting
  • Expense Tracking
  • Time Tracking
  • Reporting
  • Mobile Apps
  • Online/Offline

Conclusion

When companies are conceptualized entrepreneurs need different tools and skills to get the required traction in the market but when the company becomes very big, then diverse kinds of skills and tools are needed like accounting software to succeed.

Once you have determined whether or not you need accounting software for your business, it’s important to figure out which features you need. We suggest you choose the software based on your business requirements.

Author Bio:

Divyanshu Jangid is a Digital marketing expert with experience in marketing and communications. His interests include researching, reading about new technologies and content marketing. When he’s not working, he enjoys spending time with his family, friends and playing billiards.

Digital Branding

E-commerce, Shopify, and Dropshipping: Your Business Review on These Outlets

If you’re looking into making money by establishing a business, you will be surprised and overwhelmed to see the market explode with a ton of options – and we are talking just between physical and online outlets. If you want to get into the online business, you may find yourself having a hard time choosing among building an e-commerce website, using drop shipping, or going for Shopify as a means of conducting business. Being “overwhelmed” is an understatement, given how each platform offers a lot of potentials. If you have to choose one, though, what would it be? A journalreview course and other business sources can provide you with detailed information of each of the three (3), but in this article, we will give you a quick summary for you to have an idea.

The global digital market scene is not a new place for businesses. In fact, statistics indicate that global retail sales for e-commerce can skyrocket to up to $4.5 trillion in as early as 2021, and the spread of retail e-commerce worldwide resulted in “powerhouses,” such as countries in the West, being overtaken by those in the East. The biggest markets today include China ($672 billion), the United States ($340 billion), the United Kingdom ($99 billion), and Japan ($79 billion). A lot of people also go beyond domestic when they order products online, which makes the online shopping scene an exciting venture for you to take.

Choosing Your Business Outlet: E-commerce, Shopify, or Dropshipping

With the above in mind, studying these platforms through a journalreview course can lead you in the direction, especially if you are really serious in this endeavor.

For the meantime, here’s a brief overview of how these three (3) platforms work to serve your needs:

E-commerce

  • E-commerce is a general term used to describe e-commerce websites, which are platforms that allow you to make a business and provide services and products to a particular online audience. This is helpful, as a lot of consumers prefer making purchases online because e-commerce websites allow them to access products and services instantly and conveniently.
  • Unlike the other two platforms, e-commerce websites are actually built from the ground up. This means it’s technically your own website, and you play with how it’s supposed to look like. Of course, this also means having to do the work in terms of search engine optimization (SEO), website design, and marketing to get traffic.
  • E-commerce websites do have a much wider reach, though, as people can now purchase products and services from you any time of the day. Your store can be open during holidays, and you’re as free to provide as many services as you like.
  • There are management and web development platforms can set up a website for you in no time. This means if you have a product or a service to sell, it’s really as easy as one-two-three. Of course, managing your website by yourself is an entire beast of its own. You may need to hire a small workforce to help you handle your business, but that also means potentially getting a lot of profit in the process.

Shopify businesses

  • Shopify businesses are good alternatives to selling services and products online, primarily because it makes setting up a platform for your service easier. Unlike e-commerce websites that will require setting up everything on your own, Shopify in itself is a platform catering to the needs of small businesses who want to have a more convenient means of selling goods.
  • Shopify stores can benefit from a whole host of features from Shopify, especially when they become premium members. Shopify’s features can be integrated easily integrate into your store, which means you don’t need to hire a technical expert for processes that can be accomplished with just a few clicks.
  • Shopify stores can literally be made in just three steps. Not to mention, with Shopify’s easy-to-use features, you can offer you services without even needing to go through intense technical training on how to handle your data. You just need to add your products, customize the design of your site, and finalize your domain.
  • Despite the many advantages Shopify offers to its entrepreneurs, there are also risks involved. As your store is dependent on the performance of Shopify, your service is pretty much in trouble should there be a reason for Shopify to close. Moreover, there might come a time where changes in Shopify policies might make it harder for you to sell your services. Being dependent on the convenience Shopify provides can be a disadvantage, so it’s best to use this platform as a stepping stone while learning how to create independent platforms.

Drop shipping

  • Drop shipping is in itself a new spin on the online service and product selling market, as it essentially tackles a new dimension for retail. In dropshipping, stores don’t have products in stock. They get products from third parties and have these products shipped to customers. This eliminates the hassle of buying products wholesale without being able to sell everything.
  • When you utilize drop shipping, you will save a lot of time and resources as you will not need any physical stock with you. This is helpful because you don’t need to buy products in advance and end up not selling everything. The risk here, of course, is when manufacturers don’t have what you need yet, so you should pay close attention to the availability of your products and production capabilities of the manufacturer.
  • You don’t need complicated processes for storage and orders. A lot of e-commerce websites with their own physical stocks need large containers or storage spaces and an organized system for picking orders, packing, and shipping. Drop shipping allows you to outsource these processes, making you earn money without a lot of effort.
  • Of course, the catch here is that you might lose profit if no one actually buys through your website. This means the crunch to actually get consumers to buy your services is immense, as people buying your products will be your lifeline. Drop shipping also requires making connections with manufacturers and other product providers, which in itself takes time and experience to accomplish.

The Bottom Line: Choosing the Best Business Outlet Takes Time and Planning

Choosing the best platform for your business involves identifying the nature of your business, the functionalities you need, and your own abilities to manage the business. This means the “best” among the three options really depends on what you’re looking for. Review the points above to help you make an informed choice in establishing a successful business online.

Local Branding

8 Tips For Successful Exhibition Experiences

Now that exhibitions are again in full swing, we have assembled a series of handy tips that can be used by delegates preparing to attend the business shows across the southwestern region.

Below is a synopsis of Jamie Breese’s very best advice for delegates on the proper way to handle business exhibitions and get the most from these experiences.

1. Never Attempt To Make Sales To Exhibitors

You do not want to be “that” person who is roaming around trying to sell. Exhibitors complain about this often, and it is not surprising why that is. They are there to make solid connections with prospects, and you will be viewed as an irritating time-waster.

2. Get Past Your Fear Of Approaching Others

This really is the best way to achieve networking success, improve your reputation and get where you want to be in the business world. Conquer your nerves when it comes to public speaking. No matter the audience involved, it is vital that you get a firm handle on this realm as soon as possible.

3. Come With A Stack Of Cards

Having a sharp-looking business card at the ready is essential. When you receive other people’s cards, store them in a notebook and jot down some notes next to each one. This is a great way to prepare for the follow-up contacts you will be making in the immediate future.

4. Early Registration

It is not uncommon for the most desirable networking events and business seminars to sell out rapidly, so make sure your registration is in early.

5. Politeness Rules

This is a fundamental truth of life. Being polite and considerate is a great way to impress exhibitors and make the best possible showing for your firm.

6. Quality Stand

Having a quality stand can really attract people and get more business and this is why you should invest in good exhibition panels.

7. Smart Socials

Not only is it wise to make a terrific impression when dealing face-to-face with exhibitors, it may also make sense to post particularly interesting content and photos while you attend an event. This can raise your profile and generate buzz for yourself as an influencer and expert in your niche.

8. Following Up

Whenever you make a successful connection with an exhibitor or attendee, make sure to send a quick note of follow-up soon afterward. Use LinkedIn to solidify contacts, and make sure to promptly respond to anyone who follows up with you.

Local Branding

4 Branding and Marketing Tips for Entrepreneurs In 2018

Photo credits: https://www.pexels.com/photo/white-and-black-barcode-1243362/

Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it. There are two things that you need to be successful in life, hard work and dedication. There is no such thing that you cannot achieve, if you have enough interest, you are going to get whatever you set your eye on. Obviously, in the beginning, there are going to be some hurdles, somethings might not go as you have planned them to be. Sometimes you might have to change the direction of your work as well, but continuous work will definitely take you somewhere.

Here are some branding and marketing tips that will definitely help you in making progress.

1. Be different

No matter what your field is, try to produce unique content. Sometimes you are selling some ordinary product, which has been a common attraction already. But if your content is attractive, you will be able to form a market and attract more people to yourself. Even if it requires the following things that are not usually common. Find your own way of doing things and work on your own strategy. Remember, your main target is people, you have got to leave an impact on them, so your content should be influenceable. Especially, when you have got to post some content on your website, you should be able to define your statement in just one look. Make your site as presentable as possible.

2. Make use of social media

Social media is the biggest platform to get people under your influence. Just make one post, and thousands of people are going to see it. If your post is interesting enough, obviously you are going to get some shares, which can be very helpful. The best part about social media is that, once you make enough audience, half of your work is already done. People are going to see whatever you post and that way you can attract more people on daily biases. If you are having a problem with getting your stuff noticed, you can also boost up your posts. First, you will have to through in some money, but later, when you will be able to get likes, your business will grow rapidly.

3. Do constant advertisement

One of the most important business tactics is to do constant advertisement. Yes, everyone tries it at first, but if your efforts are not noticed at first go, many of us give up. The key point is to no matter, if you are getting a response or not, keep on advertising. Every single platform that you see, avail the opportunity and keep posting. If you have a new offer coming up, advertise it as much as possible. Do countdowns, make posts every day. Remember one thing, as soon as you stop posting, people are going to forget about you. So, make sure your option comes up every time they are searching for any product.

4. Make business contacts

Being social can benefit you A LOT! Try to have good relationships with other businessmen and industrialist, so that they can pass some customers to you. Sometimes a little favor can help you in ways that you cannot think of. It works in both ways, sometimes you can help them out in difficult situations too. Having relations like this are big support, in case of any problem, you will have something to fall back on. Also, try to make no enemies, when you are working on such big level, obviously there are going to be some people who are going to create problems, try to ignore them, instead of creating any further problems.

This guest post is submitted by Qurban Shah from reviewsbite.com

 

Legal Branding

Why Employers Should Drug Test Their Employees

Drug use in the United States has fluctuated over the years, yet one problem which still arises today is not having a work environment free of the dangers of substance abuse. The problem of drug use in the workplace is still a growing trend and many employers are standing up against the prevention of hiring and eliminating drug-using employees in the workplace through instant drug tests which can be a lifesaving asset for your business.  

The Importance of Drug Tests

OSHA (Occupational Safety and Health Administration) statistics show about 75 percent of the current illicit drug users in the United States 18 and older are employed – that is an estimated 10 million people. Statistics also show that on a daily basis, at least 42,000 Americans come to work under the influence or even getting ‘high’ while on the job. With marijuana being the most commonly used drug and being legalized for recreational use in many parts of the country, we anticipate the number of drug users in the workplace to only increase unless business owners stand up against hiring any drug user or by cleaning up their current list of employees by enforcing a drug testing procedure in their business plan. The burden of drugs in the workplace will get worse if the employers do not take the extra measurement to protect their businesses to screen new and current employees. It is already estimated that businesses lose approximately $100 billion each year alone from problems arise from hiring a drug user.

The burden and costs to business owners of hiring a drug user in the workforce include:

  • Higher missing work rates
  • Higher accident rates
  • Higher turnover
  • Less quality and productivity work

Keep the Workplace Safe One Employee at a Time

Drug use can impair one’s judgment, give slow reaction times and is just plain out dangerous and a liability nightmare for some business owners. For some businesses, it can be more of a liability to have a drug user as one of their employees, such as factory worker in charge of an assembly line or an employee who is driving on the job making errands or deliveries, can be disastrous in terms of liability and safety. By incorporating a drug screening plan, your employees are looking forward to staying drug-free and you are helping your business avoid those small mistakes which can cause an accident and lead to serious injury or even death. It’s important for employees to be fully cognizant while on the job and that’s why we’ve incorporated an instant drug screening device to help you and your business.

Employee Performance

Employees under the influence of drugs may struggle to stay on task, come in on time or even do the job right. At the end of the day your business will struggle should you be allowing employees who use drugs in your workforce. A common instant use drug test allows employers to target a strategy to exclude those employees who aren’t reaching their full potential due to illicit drug use, removing weak links and improving their company’s performance by eliminating the weak link. At the end of the day, it’s about your business and you need to protect your asset by only hiring viable workers who can show up on time, do the job as described and aren’t a liability for your company.

Turnover Rates

One of the more common issues is any small business is the amount of turnover rates. By prescreening your employees with an instant use drug test as part of a pre-employment procedure, you are opting in possibly saving your business thousands in extra labor costs in terms of the hiring process, training, and work placement. As big as a problem as turnover rates are for many small businesses, instant use of drug tests are a simple way to reduce the problem prior to any employment agreement between the possible employee and your company. 

A Drug Test Made for Your Business

There is no denying that workplace drug testing offers a careful way to establish the truth of someone’s drug use and as a protection, many business owners have opted in using drug test procedures to screen their new hires and current list of employees. In situations where the employee has a responsibility for the safety and/or welfare of others, and the employer has a responsibility to ensure the employees’ competence is viable for the job, is a strong argument for workplace drug tests to be carried out for both liability and productivity of the business.

However, if a workplace drug test procedure will be carried out, there are some basic ethical principles which need to be taken place to avoid any violation of the rights of the employee.

These include, but are not limited to:

  • Consent: Current and upcoming employees should know, ideally prior to taking the job, that drug abstinence is an expectation to fulfill the job at hand, and the workplace drug test is a planned occurrence in the business and mandatory requirement prior to being hired.
  • Confidentiality: People’s privacy must be respected, including whether workplace drug testing has taken place as well as the result.
  • Disability discrimination: An applicant or employee who is taking medication for a disability is protected by the Americans with Disabilities Act (ADA). Prescribed medications may turn up on drug tests, and some drugs that would otherwise be illegal (such as opiates) are legitimately prescribed for certain conditions of users with conditions which are prescribed by a doctor. If an applicant is turned down because of a positive drug test, and the applicant’s medication was legally prescribed for a disability, the company could be liable.
  • Repeat tests should be conducted when a workplace drug test is positive, and your employee should be given the opportunity to explain a positive drug test result to avoid possible discrimination or false positive test.
  • Provide resources on addiction counseling and/or rehab for those who are positive on a drug test.

Beyond the immediate financial impact of reduced quality, productivity, and strict liability caused by drug users in the workplace, there is also the long-term risk of losing market share due to a competitor or a loss in business reputation and credibility. With review sites such as Yelp, Google and Angie’s List to name a few, whatever happens even as a one-time occurrence may have a devastating effect on your business for years to come.

By taking the necessary step to protect your business today, you will reduce a great deal of risk by mandating a drug test on a regular occurrence in your HR department hiring process and current employee roaster. As an investment towards your business, the drug test itself is a minimal cost compared to employing a drug user.

 Article Resource Links:

Disclaimers

*Consult with your local state jurisdiction for further laws on state municipal codes regarding employee drug testing. This website or contents within are not listed as legal advice.

Digital BrandingLegal Branding

Reasons Why It Is Mandatory to Employ the Services of an Expert Graphic Designer

A professional graphic designer is an asset to any business. However, some business owners are unable to understand and appreciate that employing the services of an expert graphic designer would have a positive impact on their business and that they could achieve business success with their help. Many business owners are interested in cost cutting and they feel that using stock images, logo online creator and even charts, and graphs from Microsoft Excel are enough to create an impressive graphic design. This is definitely not true and is actually, an opinion of people who do not have any knowledge or idea about the responsibilities and role of a qualified graphic designer.

Understanding the Role of a Graphic Designer

A graphic designer plays a pivotal role in the success of your business. He is a professional who is known for creating and assembling pictures, motion graphics, or typography with the objective of boosting your business’s aesthetic appeal. They could help your brand to steal the show, make your brand appear really more polished and professional, and expose your products to brand new audiences. Here are some of the reasons why a professional graphic designer must be hired.

Getting Ready for the Future

Today’s restless young audience is increasingly suffering from attention deficit or consistently decreasing attention spans hence, marketing messages require being delivered fastest possible and visuals or images are the best possible way of doing that. With the mobile technology becoming more and more popular, the larger screens of laptops and desktops are losing their significance and modern audiences have no time to invest in reading your marketing messages. You have to realize that the future of all marketing campaigns is reliant on images and visuals. If you need professional graphic design solutions, then you may get in touch with Tayloright.com.

Moreover, wearable technology is no longer a work of fiction. Today this path breaking technology is prevalent and so screens are gradually getting smaller. In this present scenario, a graphic designer comes in handy. He would have sound knowledge to efficiently adapt digital marketing endeavors to diverse screen sizes. He would be playing a critical role as technology evolves. A graphic designer would be ensuring that all your infographics, images, videos, and visuals are of top quality and unique so that Google regards them as quality content.

Giving a Boost to Your Brand

For businesses that face stiff competition, it is essential to opt for top quality branding. They require standing out from the rest and so high-quality branding would be required. Your business logo, your website layout, and marketing materials, your chosen colors and fonts would be helpful in creating the first image or impression among the customers. Only a professionally qualified graphic designer could be manipulating these elements with expertise so that the customers are able to perceive you the way you actually are. A good graphic designer helps to create a robust brand. A strong brand would be a memorable one that would leave a long-lasting impact on the customers’ minds.  It would be building trust and getting positive referrals from happy customers. A weak brand would be forgotten in no time.

Saves a Lot of Time

A qualified graphic designer would be creating appropriate designs for your brochures, logo, or even PowerPoint templates. A graphic designer could create a design in almost a quarter of your time.

Conclusion: Makes You Stand Out of Competition

A graphic designer would be creating a distinctive brand that would be raising your business much above your competition. You must not initiate your business in the wrong direction. Consider making a lasting impression with the perfect logo and most appropriate marketing materials. Employ the services of a competent graphic designer right from the word go.

Author Bio:

Maria Jones is a graphic designer and a passionate blogger based in Boston. She is extremely familiar with the digital marketing scene, and also she recommends ace services such as Tayloright.com on her blog.