All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Digital Branding

Ecommerce Trends: Looking Towards 2019

Image via Pixabay

According to Statista, 46 percent of internet users bought products or goods from a mobile seller or ecommerce business.

It can be difficult to determine due to nuances in the industry, by according to Shopify, the definition of ecommerce largely refers to the online sales of goods and services, sometimes from large sellers and other times from individuals.

The number of sellers is surely going to increase in the upcoming years as the market grows and more and more sellers move into the digital space. In the past few years, we have seen a lot of evolution in ecommerce practices, and we’re still witnessing some of the more important, market influencing changes take place and effect the way ecommerce participants buy and sell.

Starting from an increased use of internet shopping to the entrance of augmented reality as a legitimate product, ecommerce has changed and grown, and will continue to do. Looking forward to 2019, there are a number of things to expect in the new year.

 

A Blending of Ecommerce & Physical Commerce

A major thing that will change in 2019 is the experience of shopping online. Purchasing things from an online seller and in a physical store are two very different experiences. That being said, the way ecommerce is progressing, both of these experiences will be nearly identical in regard to visual experience and convenience.

In a brick-and-mortar store, a human assistant helps you find the right products after a conversation about your taste and preferences. What could happen in the upcoming years is when you enter into an ecommerce site, a virtual assistant suggests and guide you by asking various questions. Whether it be through text or a live video chat feature, virtual assistants will make the purchase more realistic, and purchase decisions will be better.

 

Augmented Reality Comes into Play

A big part of the virtual experience will be augmented reality, or AR. Augmented Reality is one biggest trends in ecommerce, and it is likely to grow in 2019.

AR helps buyers to choose products by creating an environment where buying can be more realistic. Makeup giant Sephora uses augmented reality to allow customers to try different makeup looks, and take pictures with the outfit they’re planning to match to the look.

Lenskart, an Indian eCommerce platform for eyewear,  allows users to try out hundreds of frames in 3D. AR allows users to capture the shape of their face, and create a virtual face, so the customer can try out different frames.

Likewise, Amazon and IKEA are two developing giants in the ecommerce space, and they too are moving towards a greater use of AR. Amazon lets you try out multiple products or appliances with an AR app, so you can make an informed purchase. IKEA is utilizing a new app called IKEA Place that uses AR to allows potential customers to try out furniture and accessories before buying.

Here, buyers will get the exact idea about the product. You no longer have to imagine how this sofa would look in my living room, you can actually see it with your own eyes. AR has already made a great progress up till now, and it is definitely one of the game-changing ecommerce trends in 2019.

As trends in ecommerce for 2019 point to a more realistic buying experience, virtual assistance and AR are looking to make the online, at-home shopping experience feel as close to brick and mortar store experience as possible.

The few shortcomings of ecommerce shopping are disappearing as the months go on and technology continues to advance. The most exciting thing about the ecommerce market is that many of the most influential advancements come without notice, meaning the best yet to come in 2019 might not even be fully in our radar.

The one thing that is guaranteed is that ecommerce will continue to be an influential economic influence across the globe!

Digital Branding

Social Enterprise for Organizations

Social enterprise addresses a range of challenges that organizations often face including environmental, cultural and social issues, and offers a number of benefits.

When an organization uses social enterprise a number of benefits can occur, including financial independence, the ability to reach the organization’s goals, becoming more attractive to beneficiaries wishing to donate to the organization and improved growth. According to Weisbrod (1998), the benefits of social enterprise improve the organization’s use of their traditional sources of funding like charitable donations and government grants effectively.

What Does Sam Rye Say About Social Enterprise?

Same Rye is the Co-Founder of Wellington’s Collaboration Cafe and states that social enterprise allows self-governing through independence and freedom through entrepreneurship. You can learn more about Sam Rye’s social enterprise and the benefits that it offers on YouTube.

Financial Independence

One of the main benefits that social enterprise offers is the ability to gain financial independence and sustainability. Typically, organizations that address environmental, social and cultural challenges are non-profit organizations. These organizations have relied on government grants and charitable donations in order to fund their activities.

Relying on these contributions and grants means that the organization does not control the amount of funding that they receive. Factors outside of their control like changes in government regulations and laws, competition and economic conditions affect the number of grants available and the number of donations that they will receive.

Social enterprise allows organizations to have funding that is under their control. This funding comes from business profits, which can be used to supplement or replace government grants and charitable donations.

The Auckland-based Chinese New Settlers Services Trust appropriates business activity funds to supplement the other types of funding that they receive.

Growing the Services and Scope of Services to the Community

Traditional organizational funding via grants and donations make it difficult for an organization to expand their services. The additional finances from a business allow the organization to use the funds to offer new services that cannot be funded with the donations and grants that they have received. These funds also allow them to invest in additional services and increase the scope of their organization. Smith, Cronley and Barr (2012) state that social enterprise helps organizations make their finances go further.

Business Offers Innovative Ideas to Achieve the Organization’s Mission

Social enterprise also allows organizations to explore new and innovative ways to reach their goals and achieve their mission. For example, the organizations could hire people with disabilities or provide loans at discounted rates for businesses that are environmentally friendly or align with the organization’s mission.

The Inside Out Project, located in Wellington, employs individuals suffering from learning disabilities. These individuals offer pet care or other odd jobs. This gives the individuals an opportunity to develop their skills and connect with their community in a way that they would never have been able to otherwise.

Social Enterprise Can Impact How the Organization is Perceived by Employees and Donors

Social enterprise can impact what others think about the organization, including the organization’s staff and its donors. For example, donors who have a business mindset may view the organization’s business activities to achieve the organization’s social mission as a positive thing. The characteristics of developing such missions may increase the organization’s donors’ willingness to support the organization because they know their donations will go further.

If you want to read more about this subject then take a look at the growth of social enterprise in Australia. It will also shed light on the benefits and reasons for growth of this business model.

Uncategorized

5 Core Digital Marketing Principles For Cannabis Entrepreneurs

The legitimate cannabis industry is going through a period of explosive growth. Legal US cannabis sales in 2016 (the last year for complete data) totaled an impressive $6.9 billion. This is according to ArcView Market Research. Projections for the future are even stronger; annual sales by 2021 may be higher than $21.6 billion.

If you’re one of the many entrepreneurs looking to carve out a piece of that pie for yourself, you need wisdom and insight as well as dedication. For the overwhelming majority of businesses in the cannabis industry, a digital marketing plan is an absolute essential. Below you’ll find five strategic principles that your company can employ.

1) Social Media

Few products sell themselves in the modern marketplace without a carefully-curated social media presence. Social media is particularly important in the cannabis industry. These platforms give you a precious opportunity to interact directly with your consumers and earn your business a relevant place in their lives.

Popular social media platforms for cannabis marketing include Facebook, Reddit, Instagram, Pinterest, and LinkedIn, but these are by no means your only options. Whether you simply breeze through liking your customers’ posts or engage in in-depth conversations with them, your social media activity nurtures ongoing relationships.

Social media is more than just a communications tool, though. Pay attention to what this activity teaches you about your customers. You can gain access to new customers and chart out new strategies for enticing them by looking at how they behave on social media.

Integrate your cannabis website closely with your chosen social media platforms. Include all the relevant buttons for easy sharing and communication. Remember that every opportunity to interact with your online audience is also an opportunity to win new customers.

2) Powerful Content

It takes good content to market your cannabis business. Whether you’re posting on your website or sharing on social media channels, quality content is the coin you spend to earn potential customers’ attention. Bear in mind that the content you present is, essentially, the voice of your company. Don’t settle for bland filler designed mainly for SEO benefits. Make an extra effort to make your content useful and entertaining to your customers. And it goes without saying that you want your content to be unique!

3) Search Engine Optimization

Although there’s tremendous money to be made in the cannabis industry, you’re not the first – or even the thousandth – entrepreneur to dive in. A crucial part of your marketing job is distinguishing yourself from the competition. Search Engine Optimization, or SEO, is an important way to do that.

Over 80 percent of modern consumers rely on online research to choose between competing businesses. The whole point of the SEO game is to place your business’s website higher on the search engine results page than your competitors. Delivering a quality product and useful content are important, but you give yourself a tremendous boost if you are the easiest business for potential customers to find.

Smart optimization doesn’t just improve your business’s visibility. It’s also tailored to the search engine usage of specific sorts of customers. In this way, SEO work makes you more visible to a more valuable audience.

4) Gathering Influencers

Influence marketing is a huge asset in the cannabis industry. Garnering the support of key influencers exposes your products and services to a highly receptive audience.

Influencers bring big benefits to the marketing table. Good ones come with a built-in audience over which they exert a significant influence. Good influencers also generate their own content, which has the potential to spread on its own. Influence marketing thus combines the easy share-ability of viral marketing with a much more targeted effect.

5) Cultivate A Long-Term Audience

While growth and profit are essential for keeping your cannabis business healthy, you actually can’t go far if you focus exclusively on those goals. If you’re ruthless about chasing short-term profit, long-term stability will pass you by.

The best way to plan for longevity is to make an effort to educate your customers. When you focus on delivering information and enhancing your customers’ cannabis knowledge, what you’re actually doing is turning them into advocates for your business. A customer who trusts you and values what you have to say becomes a powerful ambassador for your brand.

Giving your customer interactions an educational focus also pays off because it positions you as an expert in the cannabis industry. This encourages potential customers to take you more seriously and may even elevate you to a more trustworthy position compared to your competitors.

The cannabis industry is a fast-growing and fast-changing business landscape. That doesn’t shake our conviction that a strong digital marketing plan is a huge asset to any cannabis business. The basic principles we’ve shared here are just the tip of the iceberg.

Have any of these principles helped you in marketing your cannabis business? Are we overlooking a strategy you consider vitally important? Do you want to learn more about one of our principles in particular? Let us know!

Digital Branding

The Definitive List Of The Best Blogs To Follow In 2019

No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new. Whether you’re a student, have a full-time job, or a freelancer, some blogs out there are just too inspirational. You feel the itch and your imagination goes to the sky. And, all of a sudden, here you are, with this idea in your head and you have to try it out. Since we are listening to your needs and share passions for all these inspirational blogs, we’ve made the list of incredible blogs to follow, for the year 2019! So sit down, enjoy your cup of coffee and let’s dive in!

1) HFB Advertising

HFB Advertising’s blog is about advertising design services and strategies that help businesses reach their goals. They help small businesses and corporations with full service, custom, affordable advertising design services that include logo design, web design, graphic design, online advertising, direct marketing, digital marketing, SEO, printing, marketing materials and more.

2) Orana Creative 

Orana Velarde, the founder of Orana Creative, is visual Strategist and Designer. After a few years of being asked for help in visual content creation, Orana decided it was time to offer her services to bloggers that needed that creative help that she could offer. Tapping into her design and art upbringing, taking professional online courses and having her mom as professional graphic design mentor, she founded Orana Creative.

3) Grade ONEderful

Grade ONEderful is a blog for primary teachers. I share tons of free resources and printables for K-3 teachers, including book reviews and related activities, games, art ideas, and even blogger tutorials!

4) Commercial Construction & Renovation

Commercial Construction & Renovation’ is a bi-monthly publication that covers the design, construction and facilities operations of the major commercial construction segments, including retail, hospitality, restaurant, education, healthcare and more.

5) SBmade.com

SBmade.com is one of the most popular websites in the world. We also include New Data Of Technology and some other important information on the site.

6) Serpstat

Serpstat is the all-in-one SEO platform. On our blog dedicated to Digital Marketing, we cover topics about SEO, PPC, Marketing, and Analytics. Here you can find useful tips and tricks, how-to and up-to-date news.

7) nuBranch Media

nuBranch Media is a digital marketing agency with a focus on helping small business owners improve their digital footprint. Our blog covers a wide spectrum of topics relating to web design, SEO and pay per click advertising.

8) Susan Greene Copywriter

Susan Greene specializes in writing copy, and she is a freelance copywriter and marketing consultant for over 20 years. Based in Orlando, Florida, but works with companies all over the U.S. and the world in all types of industries.  She is a straight shooter who can quickly zero in on your needs and provide affordable winning solutions. She has the proven experience to write compelling copy for any application: websites, brochures, sales letters and more.  If it needs words, you need a professional copywriter.

9) Robust Tech House

RobustTechHouse, a company by MMPS Technologies Pte Ltd, is a development house based in Singapore and Vietnam, providing web, mobile app, chatbot, and blockchain development. We provide services across the entire development process from UI/UX design, integration, coding to deployment. With our in-depth experience and domain expertise, we can add substantial value and offer solutions to clients ranging from start-ups to large scale companies.

10) The Prepper Journal

The Prepper Journal is a daily survival blog devoted to a wide variety of preparedness, survival, self-reliance and personal defense topics for readers who want to protect themselves and their family from seen and unseen disasters in our future. The Prepper Journal was started in January of 2013, with the goal of helping people become more prepared for life’s curve-balls.

11) Rags To Niches

Ragstoniches.com is dedicated to helping others make and save money online. We review money making/saving Apps, survey panels and various make money online opportunities. We also have tutorial posts including SEO tips, affiliate marketing and blogging advice for beginners.

12) NVBOTS

In November 2017, New Valence Robotics® (NVBOTS) was acquired by Cincinnati Incorporated (CI).  CI was founded in 1898 as the Cincinnati Shaper Company. The company is a global technology leader in manufacturing laser cutting systems, press brakes, shears, powdered metal presses, and additive manufacturing machines. The company is based out of a 500,000-square-foot plant on a 300-acre site in Harrison, OH.

13) FHMatch

FHMatch focuses on the importance of bringing consumers free access to professionals and removing the everyday frustration of locating qualified fitness, health and wellness professionals in their area. Giving consumers a voice to connect with professionals and providing a place for professionals to showcase their skills on a significant, credible and reliable platform.

Local Branding

5 Tips to Hiring The Best Promotional Models

Are you looking forward to boosting sales in your store? Perhaps you’re to take part in a tradeshow. You’ll definitely have to find a way to drive traffic to your booth. In both circumstances, hiring promotional models is a great idea. These can work alongside your executive and sales staff to promote lead generation and make presentations more exciting and engaging. To make the most from your hires, it requires grasping these 5 tips to hiring the best promotional models.

1. Check out their photos

Filters can make images misleading. Therefore, ensure to request the models for their photos. This should be a professional headshot plus a ¾ industry standard body shot. You can as well request for dated candids to preventing models from submitting older photos. This will ensure that you get the real impression of the person you’re about to hire to represent your brand.

2. Experience matters

After reviewing the photos, ensure to check their experience. it pays to hire models with experience handling your type of work. Staff with previous experience is a guarantee that the models have the poise and communication skills required to convey your brand message and intricacies. More experienced models have higher chances of meeting expectations on the actual day.

3. Get models from a staffing agency

Perhaps you’re too taken up with other tasks for the show. A great idea is to look for a professional agency with UAE female models. This will eliminate the tough job of selecting the right models for you. The agency will handle the job of selecting the right models to meet your requirements. These are usually experienced and have an interest in your industry. staffing agencies handle interviewing, screening, onboarding, and managing models.

4. Choose models with interest in your industry

Avoid working with models who just came to make some quick cash. Look for enthusiastic and genuine people with interest in your industry. These will be easier to work with. The agency can help identify models with an authentic interest in your industry, services, or products. Their knowledge and excitement will be invaluable when handling customers.

5. Look for trainable promotional models

Good promotional models should have more than looking the part. Ensure to find knowledgeable people about your industry. Consider a briefing session before the function or offering a script offering insight into your company. It will make the models understand the features and benefits of your products or services before the event. This is very important because the models are likely to answer questions from customers. Possession the right knowledge will lead to better results.

Bottom line

Your staff can make or break your marketing effort. A wonderful ideal to attract hordes of customers to your trade show booth or store is to hire some beautiful female models. These will answer customer questions, receive customers into your store, and give out promotions material about your business. The right staffing agency will come onboard to provide the right models to help enhance your marketing efforts. These have the right experience, are easily trainable, and have some knowledge about your industry.

Digital Branding

How to Combine Direct Mail and SEO To Improve Your Brand

You can’t rely on SEO alone to improve your brand. You must think out of the box and innovate. The goal is to be memorable, trusted, and known by your customers.

That’s where combining an effective traditional marketing approach to an existing digital method becomes a more effective solution. The secret to branding is perfectly explained on https://one-400.com/branding/.

Combining direct mail and SEO bring tremendous value to your brand. Here’s how:

Set your goals

The first step of putting a marketing strategy in place is to set a goal. You must decide what you are trying to achieve.

Is it to —

  • Raise awareness
  • Increase traffic
  • Build social following
  • Increase sales
  • Demonstrate your value proposition
  • Invite people to attend an event

You must draw out the ideal scenario as well as your expectations for results. You can do this by building metrics and/or defining how you will measure success.

Set a budget

Every campaign costs money. The new marketing strategy you’re going implement must work within your allocated budget. You must know how much you’re willing to spend on it, then work within that range.

Having a financial control point in place will save the business both on the short-term and the long-term. It avoids unnecessary financial movements between operations and sales as well as keep the outlook close to the goal.

On the other hand, setting a specific budget allows you to define the scale of the new marketing effort. You’ll be able to define further your outreach within the set budget and then manage realistic expectations.

Identify your target audience

The thing that makes or break a direct mail marketing campaign is an incorrect audience. You must have a solid understanding of who you’re trying to reach. And then narrow it down to specific demographics, for example:

  • Age group
  • Income range
  • Gender
  • Profession
  • Interest
  • Industry
  • Location
  • Niche
  • Budget

The key is to not overcomplicate. The goal is to know who you want to have a conversation with if it was a face-to-face meeting. These people are the ones who will respond to you when you bring up your subject. They’re your ‘ideal’ customer.

Inaccurately identifying your ideal customer is a waste of money. It will not translate to results, thus, yields to a low conversion rate. To avoid this, you will need to do some diligent and correct research. Otherwise, your ROI will be greatly impacted.

Create a list

As soon as you have a solid definition of who your target audience will be, then it’s time to build a list. You can tap on your existing mailing list and/or employ lead generation tools. There are a lot of companies who provide lead generation services.

You must obtain these pre-existing lists and clean the data manually. You can put it together on a spreadsheet and match your ideal customers via LinkedIn as a reference.

This requires time and effort, but it will help you understand who you’re reaching out. It also enhances results and avoids unnecessary costs, which can be channeled elsewhere in the business.

Employ appropriate design and effective copy

Construction of the mail requires two very important elements: appropriate design and effective copy. These two must be present in every direct mail package. Otherwise, your target customers will send your mail straight to Spam or Trash. Think about what you’re going to do if ever you’re the one receiving that mail.

What this means is that the direct mail package should have the most accurate design that represents your brand, goal, and intent. It should have a concise and direct to the point message. And most importantly, it should have a call to action.

Tell your audience to action

The call to action piece in the message of the direct mail package is the most critical. It translates to results and conversion. Without this, your ideal customer will simply read the mail and close it when done.

Telling your audience to action works both ways:

  • It gives you an opportunity to convert customers into a sale or a result
  • It gives your customer an opportunity to explore your brand and/or the information better

Your call to action should encourage your customers to do a specific task. That said, it should be very strong, distinct and easy. You can use simple messages, such as:

  • Click the link for more details
  • Call us for a free demonstration
  • Contact us for more information
  • Sign up to avail of the discount

Implement an SEO strategy

Integrating an SEO strategy into your direct mail campaign increases traffic to your website. You will need to leverage online traffic to tap on these mortar events and/or locations and increase offline traffic. This is very much possible considering your specific and distinct demographics.

It can target these demographics through Google My Business listings, optimized keywords, NAP citations, individual pages, etc. There’s a ton more information about how local SEO strategy improves branding on theseomarketingcompany.com.

Follow through

Direct mail campaign doesn’t end where customers receive them and performing an action. To sustain the strategy, there must be continuous and consistent engagement. This means that a follow through with the audience is required.

You won’t be a 100% certain that your audience will react appropriately to you direct mail package, regardless if you have an appealing direct mail package and a very convincing call to action. A nudge, continuous awareness, and push into the right direction can turn this audience into expected results.

Analysis

Analysis is one of the most important step on your marketing strategy. It allows you to keep track of who among your audience actually responded, identify areas you need to improve, determine cycle time of response, and take necessary actions to improve.

You can employ different methodologies to analyze the numbers as well as your results. Some examples are:

  • Multivariate tests
  • A/B Testing
  • SWOT analysis
  • Website activity methods

Conclusion

Combining direct mail and SEO is crucial for brand improvement. It is one of the most effective marketing strategies that actually translate to results. Doing this is tricky and can require a lot of resources, effort, and costs if not planned and executed properly. These steps help you run a successful direct mail marketing campaign to improve your brand.

Digital Branding

Three Marketing Strategies That Will Take You to Greater Heights

https://www.pexels.com/photo/laptop-with-marketing-display-1496192/ 

Owning and running their own businesses is a dream that many people have. It allows them to follow their passions and to practically be their own boss. But passion and freedom are truly not enough. A business should be profitable in order for it to be sustainable.  Because of this, a good business owner must be strategic in every step that they take.

 

Marketing is a very significant part of any business cycle. Without a marketing campaign, the market will not have any idea that a company is offering a product or service that it needs. Because of this, it should not come as a surprise that a sizeable chunk of any company’s annual budget goes directly to marketing.

 

Surely, marketing is not something that can be done haphazardly. Because of its importance, every marketing campaign must be well-calculated and ultimately well-executed. Through the years, a number of marketing strategies have been developed and tested. We discuss three such strategies here.

 

Content Marketing

In the past, advertising and other marketing efforts were replete with images and text that directly talked about how good a product or service is. The aim, of course, was to provide enough arguments to persuade the consumer to buy the product or service. While we still cannot do away with this strategy at least for some products today, hard selling, as it is called, has lost its once lustrous appeal to many. A lot of people now are so sensitive to suggestion, and they react negatively to it. Any attempt to tell them what to do is met with animosity and resistance.

 

In the chaos of such reactions, the concept of content marketing was born. In this strategy, the marketing content being propagated does not talk about the product or service directly. Instead, it talks about topics that are only remotely related to the product or service. For example, a seller of sports shoes might opt to continuously release commentaries on basketball players and other athletes, giving out only subtle references to what they really sell. This way, the suggestion is not made directly. There are even cases when the message is so cleverly crafted that the consumer is not even aware that they have just been influenced!

 

Account-Based Marketing

Account-based marketing, though very successful, is best applied in industries where the products and services for sale are quite complex. This strategy involves reaching out to high-potential accounts (companies or groups of people) and treating them as markets of one. What does it mean to be treated as a market of one? Basically, a client is a market of one if a certain level of customization and customer service is given to that client, making them feel that what they receive from the supplier is special and unique only to them.

 

Search Engine Optimization

Establishing a stable and reliable online presence is a must nowadays. People are most of the time hooked up to the Internet so it’s right to join them there if you are to earn money from their buying behavior. Search engine optimization or SEO involves developing and implementing strategies that are aimed at making your website more accessible through the search engines. This can be applied to almost all business out there, as long as they are based around concepts, products, or services that can be represented well by keywords.

Digital Branding

The Perfect Strategies to Get More Traffic for Your Business

https://pixabay.com/en/office-business-colleagues-meeting-1209640/ 

It is very important to know the entire things which play a significant role in improving the online business with brand name and value. The person who is engaged in the same field must know the difference between the Black Hat and White Hat SEO Services. The only aim of the person is to know the methods and strategies of increasing more and more revenue. Knowing the difference can make a huge difference in your business output.

Before stepping over the final step, one must know each and every single thing about these SEO services. People and individuals should take assistance from the best and popular websites which provide the SEO related services. The main target of these sites is to provide the high traffic and proper keywords in your articles and making it very easy to search for Google.

Not only this, but these websites also deal in the off page and on-page SEO to take your business website at the number 1 rank. After that, if your website once become number 1 among all, then it automatically enhances the number of traffic towards the sites, and it generates more revenue than before. So, taking help from these SEO related websites provide a person with positive results in their online business.

How to attract more traffic easily?

So, to stay positive and move to the top in your online business one needs to draw more and more attention of the people towards the business website. The same task is very important to accomplish to get the best results for your business revenue, and it is completed with the help of white hat SEO services. Search Engine Optimization is a very important tool in internet marketing. One must require the best and professional team to grab the top-quality internet marketing services.

Users and people should take care of some crucial things while hiring the best company for getting the services. Some of the main things are as follows –

  • Reputation– It means that one must hire only that company which is more popular and more reputation in the market. Services taken by a reputed company as compared to the new or any other company prove more effective not only in business results but the brand name also.

 

  • Worth – Price is another main thing on which every person must focus properly while going to hire the best company to these services. They have to do is know and compare all the prices and companies available and then select the most and perfect company among all which is easily available in their fixed budget.

 

  • Experience – Experience also matters a lot in the same field. To get success in the work, you are going to start you need to perfect team with more experience. As you know that experience is the key to success, so one must focus and find out that team or company who has more experience among all.

 

  • Team strength – The team which the person hires to get the internet marketing services must have good strength. All the members of the team are well behaved, skillful and using good communication skills, etc. They not only present there to complete the work, instead of it they should know their responsibility and then work accordingly.

After setting all these things in the mind, one can hire the best and appropriate team or company to get the top-notch internet marketing services. The company that the people hire should know the main purpose and understand properly which method is more suitable for your business and website. One can also hire the SEO Red Tail to get the best services. It is also available at reasonable prices.

Manage the entire things on time

After completing the necessary things, one must pay more attention to the time factor. It means that not only providing the quality things work for your business, and you should also provide very basic and little thing on appropriate time. Search Engine Optimization does not provide you with the results very quickly. For the result, one has to wait and be punctual. The strategies and methods you create and apply for getting the best results in your business are more effective and meaningful.

Users and individuals have to wait and with their approaches and techniques. Some reviews and sites prove that the same thing shows the SEO results in at least 2-4 months. Another thing is that including the competition and the business website one must require more time which is described above. So, one can know and understand that the entire process if of 6 and more months. In some case, there are situation occurred when the business website owners get the results in two months.

Pay more attention to Content

So, providing the appropriate and relevant content is the best way to enhance the overall success of your business website. The websites which are containing high quality and relevant contents can easily move at the top in the Search Engine Ranking Pages. There are numerous SEO tools provided by the Google which every newbie or White hat SEO or Right SEO use.

Users always need the professional SEO that provides the best services. These are expert in their fields and help out you in getting the best outcome. These professional SEO service providers offer their customers or clients with websites contents to link building. Getting the SEO services from these experts also allows people and users to get the services in different ranges.

Overall Review

The above-mentioned things are essential to keep in mind to get success in the business. Working on all these things easily helps out in enhancing the business revenue and also results in the overall success of the business website, name and fame. So, working with SEO campaign is not only an easy thing. One must concentrate more on it and deal with it properly. The more your website contains quality content and looks smarter the more traffic you attract towards it.

Digital Branding

4 Reasons Why Social Media Marketing Should Be Prioritized

Social media is a valuable tool that should be taken advantage of by businesses. Social networking sites like Facebook, Instagram, Pinterest, and YouTube have provided a platform for thousands of individuals to promote their products and services. Learning how to market your goods and services through social media is a necessary skill.
Entrepreneurs are not the only ones who can benefit from using social media. If you’re aiming to start a career in digital marketing, you have to use high-impact resume templates from ResumeSeed to get noticed by employers and have social media marketing skills to help in the growth of the company.   Here are a few reasons why you ought to prioritize social media marketing when advertising your brand:

1. You Can Promote Your Web or Mobile App

Social media is one of the largest platforms where different types of consumers are present. You can use this extensive network to promote your web or mobile app and reach beyond your target audience. This is especially helpful if you’re on the website design prototyping phase of your business since it’s easier to conduct a market survey to gauge whether the web layout you’re working on is attracting the right people.   Excellent user experience on your website can improve the SEO for your domain. Although social networking sites do not have a direct significant impact on search engine ranking indexes, these are the ways that social media can benefit SEO:

  • More organic followers – Aside from showing up in unpaid searches, you can gain organic traffic through advertising on social media. Endorse your links on your official profiles and create a consistent online presence. Don’t limit yourself to people who already know your brand. Use sponsored posts to reach more people who have the potential to become paying customers.
  • Better branding – Providing valuable and compelling content on your social media accounts can help boost the trust that consumers have on your brand. This can facilitate your rise in search engine rankings as people will click on your website if you’re considered an authority in your industry.

2. You Can Enhance Customer Loyalty

Engaging with customers on social media increases their loyalty. By listening to their concerns or thanking them for their support, you show that they’re vital assets to your company. Plus, you can create exclusive discounts and promos for your subscribers through the different channels that you have.   Having conversations with your customers also humanizes your brand. Here are other helpful things that you can do:

  • Showcasing your unique voice and personality through posts – Your content can show the distinctive character of your brand.
  • Highlighting the contributions of your employees – You can show customers that real humans are working behind the scenes to provide them with quality products and services.
  • Working with key influencers on various social media networks – Connect more with your target audience by partnering with the people they follow.
  • Signing your posts with the initials of the one publishing it – If you have more than one person handling your social media channels, letting your followers know who’s tweeting and posting can help them see your brand as authentic.
  • Acknowledging issues and errors – Sincerely apologize for any mistake that your company has made. When you admit an oversight, you let people sympathize with you.

 

You Can Get Insight on What Your Customers Want

People are very vocal on social media. Use this to your advantage by analyzing and studying the trends on what your customers are watching and liking. You gain priceless insight into what content works for them. Moreover, you can also check their reviews and comments to see what aspects of the business you can improve on.

You Can Acquire Targeted Traffic

Social media provides you with targeted traffic. This means that the people who follow you on your various profiles are already interested in what you’re selling. They may just need a little convincing to add your products to their cart, but they’re hovering on the brink of clicking that button when they subscribed to you.

Conclusion

Social media offers several benefits to startups and established brands. Publishing content regularly can help put you at the forefront of peoples’ minds. Stay steps ahead of your competitors by developing a steady online presence so that it’s your brand that they remember, not your rival’s. Use social media marketing as a complement to your other marketing strategies.

Local Branding

How to Turn Your PR Disaster into a Marketing Opportunity

Image via Pixabay

There’s no such thing as bad publicity, right?

Wrong. On so many levels – more than 3 billion, to be more precise, because that’s how many people are using social media and can witness your public humiliation.

A PR disaster on social media spreads like wildfire, and you can expect a fierce backlash if you step on somebody’s toes. What’s even worse, you can permanently damage your business reputation.

A single mistake could wipe out years of hard work. Like the one involving American Apparel and the company’s infamous Tumblr post containing a picture of the Space Shuttle Challenger disaster. The occasion was the Fourth of July, and their social media manager clearly mistook the Challenger explosion for fireworks. Despite issuing an apology on Twitter, the company stirred much controversy for its insensitive faux pas.

No matter how careful you are, such things happen even to the best of us, so here are a couple of tips on how to save your face and turn a PR blunder into a marketing opportunity.

Own it

The worst thing you can do is to try and get away with your mistake by denying it or blaming it on somebody else (just like American Apparel blamed their “young, international employee” who was unaware of the Challenger disaster and its significance in the history). This will most definitely cause a landslide which will bury you even deeper. Take a cue from Apple and their brilliant handling of a PR issue over offering a one-month free trial of its streaming services for which they didn’t intend to pay the artists whose music would be played during that period. Taylor Swift stood up against this practice and called her fellow musicians to do the same and boycott Apple Music. It took a simple “Apple Music will pay artist for streaming, even during customer’s free trial period [sic]” tweet posted by Eddy Cue, the company’s SVP of Internet Software and Services. The aftermath? Taylor Swift starred in an Apple commercial soon after this whole mess was sorted out. Some skeptics believe that the whole thing was staged, but in any case, it was an amazing example of how to deal with PR disasters.  

Timing is everything

Addressing the issue in a timely manner is crucial for overcoming the crisis, and you can’t do that if you don’t know exactly when, where, and how the problem appeared. This means that you have to monitor your social media channels very closely and constantly. The best way to do this is to set keyword alerts which will notify you in case that there are conversations with a negative context. Make sure to include different negative keywords which are used in negative comments. Check your hashtags too, because people often use them when they want to call brands out publicly. This is particularly important when it comes to Twitter because this social media channel with 326 million users globally is known to be fast-paced. If you don’t react right away, people will think that you don’t care. Airbnb was heavily criticized when it came to light that there were cases of racial profiling and discrimination on the platform, as many African-American travelers experienced discrimination. The company’s co-founder Brian Chesky reacted proactively and sent an email in which he admitted that they were slow to notice and address this issue, as well as that the management would take action to put an end to discrimination on the platform.

Leverage negative feedback

Negative feedback isn’t a bad thing. Quite the opposite, it actually helps brands realize what they need to fix and improve, thus indirectly reducing customer churn. Many brands make a big mistake by ignoring bad reviews and comments, which only additionally enrages their customers. Instead of that, make sure to respond to every question and criticism. But you have to very careful and formulate your responses properly, especially if a number of customers have the same complaint. Such a situation can easily get out of hand and create a snowball effect. It’s a good idea to consult a reliable digital marketing agency which will help you deal with it like a pro and prevent a major reputation risk. After a recall of 1.6 million vehicles back in 2014, GM didn’t leave anything to chance. The company used Twitter and Facebook to publicly and individually address every single complaint and offered possible solutions.

A friend in need

Sometimes the situation gets critical and you need to ask your biggest clients, partners, employees, and influencers for support. Of course, when something that can damage your reputation occurs, people who are involved with your business have to know everything about it, so make sure not to hold anything back. One of the most important things is to communicate clearly with your stakeholders, tell them your side of the story, and ask them whether they’re ready to stand by you. If you’ve built loyalty with them, the answer will probably be yes. Honesty and consistency are essential for rebuilding the trust and showing that you will go to great lengths to do everything right. You have another card up your sleeve – your social media following. Maybe you can ask them for their opinion as to what you should do to make up for your mistake. And since sharing is caring, offer a generous discount to compensate your customers. Needless to say, this is excellent PR as many of them will be happy to spread the word about your nice gesture.  

Don’t dwell on it

After you’ve done everything to prevent and fix your PR faux pas, the best thing to do is to let bygones be bygones and move on. McDonald’s has had a couple of notable social media blunders, and one of the most recent is their Black Friday tweet from 2017 or should we say the lack of thereof. Namely, the company tweeted “Black Friday – Need copy and link”, which didn’t go unnoticed. But, their clever social media manager used this opportunity to masterfully promote one of their products by following up with “When you tweet before your first cup of McCafé… Nothing comes before coffee.”

As you can see, it’s possible to survive a PR disaster and leave without a couple of scars only, but you have to know the drill.