All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Optimize with off-page SEO
Digital Branding

Realize Top Google Rankings With These Off-Page SEO Hacks

Seeing pages rank high in search engine results for targeted queries is the goal of every website owner. There is no better feeling than seeing your SEO strategies bear fruit in record time. However, most of the time, we forget to do what is necessary in order to achieve the results we desire, like optimizing off-page SEO. Instead, we focus on what everyone else is doing and end up losing, just like them. Contrary to everyone’s belief, off-page SEO goes beyond link building. While it plays an essential role in this sphere, there is need for even greater focus on other aspects. Let’s consider the major ones.

Optimize with off-page SEO

Reputation Management

Most people do not think of reputation management when drafting their SEO plans, and that is where they lose it. You don’t just want to rank high in search engines, but be there for the good reasons. What people see every time they key in the name of your company greatly matters. Invest in online reputation management by taking advantage of various social networks. Create a brand and be known for the good reasons like the helpful, high-quality lasvegaswebdesignco.com site. Instead of ignoring news of scandals, find amicable ways of handling them. You will generate real traffic and gain from it.

Directory Submission

Some people might be tempted to think directory submission is dead. You are far from the truth. How well you capitalize on this strategy determines the results you achieve. For one, you need to be careful with your choice of directory, and even more, on the submission category. It might take time to see results, but you need to submit your website to quality directories such as One Mission, Yahoo Directory, Pegasus, and DMOZ.

Content is king in websites

Optimize Content For Users

At times, you need to play by a different set of rules in order to win the battle. Most of the time, businesses create content with the search engines in mind. They work on putting the ‘right keywords’ in order to rank high in search pages at the expense of the users. What they fail to remember is that the ultimate goal of any marketing campaign, SEO included, is not just to drive traffic, but also to engage users and turn leads into sales.

That will not materialize if you only see one side of the coin: driving traffic by focusing on search engines.

Put users first and for a moment, forget about fixing keywords several times in your post. For example, if you are running a SaaS company whose products are aimed at developers, you could great resources that will provide specific value to somebody trying to advance his/her IT career. A great example is the one from log management SaaS company Stackify and their massive list of top testing tips they published on their blog.

Yet again, ensure your content does not appear so promotional.

Press releases through social media

Strategic Press Release

With new technology in place, you can capitalize on press releases to help you realize SEO goals. In the recent past, social media press releases have proved themselves productive. By finding new ways of capitalizing on Instagram, Twitter and Facebook Press releases, you will have organic traffic flowing to your website.

Conclusion For Great Off-Page SEO

Winning the SEO race demands something beyond the quick-fix off-page SEO techniques. You need to work on advanced strategies that will not only bring traffic to your site but also boost ROI. This guide provides you with the perfect start.

Click here for more great SEO tips.

Digital-marketing
Digital Branding

How to Implement The Best Digital Marketing Moves to Promote Your Brand?

The Internet has offered business owners and marketers a plethora of opportunities to promote their brand and products. The main objective behind rigorous digital marketing is to make a brand known. The more exposure you get, the better are your chances of increasing sales. Here are some steps that can help you get such exposure through the use of online tools and methods.

Best Digital Marketing Methods

Consistency of statement

Before you even start talking about your business, and begin promoting it as a brand, you have to be sure of the message you want to convey. And you need to be consistent with your statements and ideas. If you are consistent about the idea and concept, and stick to one idea, concept, goal and objective, you will gradually earn trust for sticking to your brand’s core identity. This is what people like. Everyone loves to rely on a reputed concern.

On the contrary, if you talk about one thing in the first promotion, and another in next, and something else later, you may create doubts in the minds of your viewers. People may not be willing to accept a business as a brand if it is confused aboutitsown objectives, product, ideas etc.

Make your web content optimized

Optimizing web content is one of the most important steps inensuring exposure and building an impression. When users search about you, or follow some link, the first place they land on is your website. Therefore,it’s the website which is going to make the first impression. If your visitor likes what they see, only then would they think of doing business with you. And hence the website, the design, the content, and everything else have to be appealing, and they must make sense. This should be done in two strategic steps.

The first step is to do good and complete SEO for the website, while giving full focus on content optimization and taking carethat the quality of content is really great and helpful. The next step is to make sure that the web design is attractive and makes visitors stay on the site. While the first step is focused on content and on-page SEO mainly, the second step is all about how the visitor’s experience would be. If the visitor finds the site to load fast, easy to navigate and interesting to explore, then your website is ready to fetch business and start creating your brand identity.

Use of social media

Social media is one of the most intimate ways to build relationships with people, establish a client base, create brand awareness and reliability, and make a profile of your business. It’s the social media which lets you connect to the mass at once. However, it’snot just staying on social media as a profile that works. Branding through social media is a much bigger responsibility than you may think. You have to extensively interact with people to generate this feeling among the mass that you are an active business, and are not just using social media to advertise. You need make your audience feel that you care for them and their opinions. This involves speaking with people, resolving queries and issues, conducting web events, and polls to collect public opinion.You may also conductsurveys amongst users. A great way to connect to your customers in real time is to connect the social media feeds with your digital or dynamic signageso that your customers may immediately get to know what is happening with the business, what is coming up, highlights of the latest products, the latest press release and offers and so on. In this occasion you also must learn of the uses of dynamic signage.

Use Social Media for Digital Marketing

Digital or dynamic signage

The use of digital signage has a prominent role in branding in this era, where most of the information is shared in public, and targeted to viewers through the use of illuminated digital screens. Whenever you are creating a new social message or event that is published on some social media, you may instantly create a feed of itso that userscan follow the event through that feed, and then you may display the feed on some signage. This way people in various locations would come to know of the business, the happenings, the name and the thus collectively would create the brand image.

Digital Signage

Creating the best content

It is of prime importance that the content you share on your website, blogs, or social media is useful, factual, informative, latest, and real. If you fail tofulfill any of these, it is likely that your content will also be lost amongst the crowd of lots of other ordinary contents published every day. To stand out in the competition and make a visitor become your fan, you must share information, which in some way is helpful. Being helpful can mean a lot. Help can come in the form of important information, inspiring words, great videos or images, or simple light weightentertainment to rejuvenate. It depends on how you are conveying the message and what the content is. But you must try to engage readers or visitors with original content that makes sense.

Use videos for branding

Videos speak much better, bolder and more effectively amongst all forms of contents. That is why it is always better to speak with videos. The more you stress onvideo marketing by creating how-to videos, product information videos, review videos, public reaction videos etc, you are going to win hearts faster, get more views, and create a better market.

Press Releases

Press releases have always been important tools in creating brand visibilityas you may speak about your products and services in a professional style. Search engines love news format information, and the better you create news through submitting PRs, the better the chances of your visibility.

With the aforementioned tips, your branding efforts are sure to get a boost. If you are new to this, it is best if you consult an expert from the industry to get you started.

Author Bio: Charlie Brown writes great marketing tips and mentors businesses with revolutionary marketing and branding ideas. In his free time, he is found working on the most effective designs of dynamic signage as per the changing visitor preferences reflected at the http://www.dopublicity.com.

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Digital Branding

How To Leverage An Oracle Database For Your Social Media Website

If you are an online marketer, you appreciate the importance of having high visibility on social media networks. If your brand is not visible on social media, you are losing out on great opportunities. Facebook, for instance, boasts over 1.79 billion monthly active users with over 1 billion users logging in daily. If you are not tapping into these numbers, then you are giving your competitors an easy time.

While social media networks were initially designed to connect family and friends all major brands now have some form of presence on social media. From CNN to Time Magazine, these brands have realized the importance of social media in brand marketing. A social media strategy can also help you communicate more easily with your target audience or manage your reputation.

In essence, you need to have a social media platform that is optimized for multiple users. You need the right database to ensure easier and safer interactions with your followers. Finding the right database specifically designed for social media can be tricky. If you are reading this, it is most likely you are looking for some insight on how best to go about finding the right social media website database.

Of course, you should consider that your website will have a higher load if you are integrating social media widgets calling for more capacity. Nothing turns off visitors as much as trying to load a slow website especially when they are in a rush. You might end up losing customers if you integrate social media without having the capacity to support the backend. If you are inviting users to follow you on Facebook, Twitter, Google+, or other social media platforms, then be ready to invest in a database that has the capacity to handle traffic spikes.

Your website aids social media marketing

Tips For Choosing An Oracle Database, The Best RDBMS For Your Website

There is a huge choice of a relational database management systems (RDBMS) in the market and finding the best can be tricky. The most popular is, of course, Oracle, and it has a large market presence. According to a Gartner Study, Oracle has a market share of 40.8% with its main versions including Oracle 7, 8, 8i, 9, 9i, 10g and 11g in beta being among the most popular. As a business software provider, Oracle remains a one-stop-shop for business solutions and it is no wonder most webmasters prefer using the brand’s IT solutions.

If you are still undecided over the best database for your social media website, consider the following factors:

    1. Your unique needs: You must consider your objectives based on the number of social media users you expect. It is important to start small and scale as you progress. This not only saves you money when you start, but you are also able to monitor the increase in traffic and make plans for future changes. Oracle for instance, has standards editions for its database and if you are using more than four CPUs, you will be required to switch to the Enterprise edition. The Enterprise edition comes with more features.
    2. Use a professional: When searching for a database product, make sure you talk to a professional. In most cases, it is advisable to rely on a remote DBA oracle. This is an expert who knows about the business product and will advise on the best package to use. More importantly, they will help you deploy the database and maintain it. Remote DBA services save you a lot of money and you are assured there are no technical glitches that would otherwise threaten the performance of your social media website.
    3. Capacity: It is important to do some research on how well other Oracle database users are finding the product. You should read reviews and testimonials from other website users especially in your niche to determine if this product will support all the data you are generating.
    4. Technical support: Whether you have programming skills or not, you should first confirm that there will be technical support throughout. Online users are averse to slow load times or unavailability of websites and if yours is constantly experiencing downtime, you can bet most of your target customers are going to the competition.Use a fast server for best website results
    5. Server speeds: This is one of the most pertinent factors when you are shopping for a database to host your website. The processing power of the server must be highto guarantee the information circulating within your website is availed and stored fast. If a user is looking for a particular page, the load speeds must be excellent or else you will experience a surge in bounce rates. A server with high processing power guarantees better interaction with social media users on your site.
    6. Market presence: This is one reason website owners opt for Oracle databases. The fact that the company is the largest provider of business IT tools means they have invested more in research and development (R&D), which makes their products better in terms of quality.
    7. Affordability: Oracle has a wide range of business products and they are priced based on the capacity you need. If you are building a website today, it is always advisable to start with the cheaper option and then increase the capacity as traffic grows on your site.
    8. Mobile phone support: With more people using mobile devices to go online, the database you choose must have the capacity to support these users. Most people are going on social media using mobile, and you might lose a lot if your database doesn’t support such kind of communication.

workplace-1245776_960_720Oracle: The Ultimate Social Media Website Database

If you have talked to a professional seeking advice about databases, it is highly likely that they have suggested Oracle. Oracle allows for greater portability on more platforms and its huge market presence means you can easily find information on how to optimize your database. There are many version changes to increase efficiency and with industrial strength on-line backup and recovery, you are assured of more security.

There are many other reasons to use Oracle database for your social media website and this guide will help you choose the right product to suit your needs.

Author Bio

Evans Walsh is an experienced remote DBA oracle expert. He boasts over 17 years in database management. To find more about Oracle databases, visit his website at Las Vegas Web Design. You can also follow his on his twitter handle @

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Digital Branding

Brand Together: How to Make Your Personal Brand and Company Brand Work Together

It’s not every day I get to host an expert of Corey Smith’s caliber. His specialties vary from strategic marketing and business, web marketing and design, creative problem solving, to being a renowned author and speaker. Need help with these? Connect with Corey through his Linkedin or his agency Tribute Media.

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If you want people in your industry to consider you a thought leader, you need a distinct personal brand. If you want to be successful in business, you need a strong company brand.

So what if you want both? Do you have to put in double the effort?

Not exactly.

When you find ways to tie your personal brand into your company brand, a single effort can often do double duty.

Before I share my story of how I did just that, it’s worth mentioning that I’m pretty well-known for my stories. When my employees see me going into “story mode,” I get teased about needing a rocking chair and pipe or how they should all sit cross-legged in the story circle. So I guess you could say that “Story Corey” is part of my brand.

Bonus Material: See This How To Guide for Creating Your Personal Brand in 2017

Jumping on the Brand-Wagon

As I was building my home in 2007, I observed that the only requirement to be a contractor was to own a pickup truck and a dog. Later that year, as I was starting Tribute Media, I noted something similar about internet-related business. Generally, if you had a laptop and lost your job, your next move was to start some kind of web company–usually as a “social media guru.”

I’m not passing judgment. I was one of those people. I just didn’t call myself a guru.

As a small business owner building my company’s brand in the relatively small Boise, Idaho area, I was connecting with other local business owners through networking and working out of shared startup spaces. To pay my growing success forward, I started helping my fellow entrepreneurs by doing speaking engagements, volunteering my time and leading events like Startup Weekend. As I created awareness about Tribute Media, the brand of “Corey Smith: Entrepreneur” started taking on an identity of its own.

Then in 2011, I published a book. It was geared toward people like me: founders, CEOs, company leaders. The idea was to share with them the fundamentals that I taught my web development and web marketing clients. I sold it on Amazon and offered it as a gift to clients as well as guests at events where I was speaking.

Brand-Aid

In late 2016, while wearing my Tribute Media owner hat, I was working with my marketing team to brainstorm ideas for content we could offer on Tribute Media’s website. We knew we needed to provide something unique and valuable to get the right types of leads coming into the website (i.e. decision makers like owners and CEOs). With this in mind, I decided to start giving away my book. After all, people looking to us for direction on web marketing needed to first understand the fundamentals of web strategy anyway.

Because I wanted readers to learn how to *think* about things rather than how to *do* anything, the fundamentals I teach in the book haven’t changed in the six years since it was published. I can’t imagine them changing anytime soon either–after all, the first story in the book comes from 1911. Talk about evergreen content.

Branding Together

Once we started offering the book for free on our site, we were able to repurpose a lot of the content from the book to drive traffic to the landing page where people could claim their free copy. This content included:

* Graphics for social media

* Blog posts that used individual stories and examples from the book

* Key takeaways and quotes for short social media posts

* Tips for people who subscribe to our Tuesday Tips emails

Much of the book’s content came from my personal experiences and stories I told to illustrate the points in my presentations. By posting content on Tribute Media’s website and social platforms that was similar to what I was using to represent my personal brand, I could create a stronger connection between the two. The Tribute Media brand gained additional credibility when people saw a strong personal brand behind the company. And people who saw “Corey Smith” on conference and workshop agendas could see a successful company brand that proved my credibility as a speaker and adviser.

To date, Tribute Media has given away almost 200 copies of a book that began as a tool to build my personal brand. When someone receives a copy of the book, my team follows up with them. We point them to additional Tribute Media content that we think would interest them based on what we know about the “buyer persona” of a company owner, CEO or visionary.

Today, whether someone encounters Corey Smith or Tribute Media first, each brand lends credibility to the other. This lets me concentrate on finding other activities that will grow both brands.

If you’d like to learn more or see this process at work, you can get your own copy of “Do it Right: A C.E.O.’s Guide to Web Strategy”.

Productivity tips
Digital Branding

7 Tips for Staying Focused From Very Busy Bloggers

Lately, it seems that no matter how hard you try, something is always vying for your attention. Whether it’s an angry boss breathing down your neck, the PTA expecting you to volunteer at the next bake sale, or your spouse demanding more personal time and attention, your responsibilities never seem to end.

If your goal is to become a successful blogger and/or Internet entrepreneur someday, you’ll need to discover the best ways to achieve work/life balance. And even more important, you need to learn how to focus.

Without focus, you’ll experience many lonely and difficult nights staring at a blank computer screen. Instead of making progress, you’ll find yourself daydreaming about everything you should have accomplished during the day but didn’t because of a lack of focus.

As you can imagine, the above scenario has destroyed many entrepreneurial dreams in the past, but you do not need to fall victim to the lack of focus any longer.

To help you better navigate these rough waters, we’ll share seven powerful quotes from some very busy bloggers. They’ll help you stay on the path of focused attention that leads to Internet business success.

Our Favorite Tips For Staying Focused

1. At the start of each week, use Google Calendar and plan your week out, using only those activities that will help you reach your goals. Put down the most important tasks first in case you run out of time later in the week so you can catch up if need be.

Turn your tech off several hours before bed. Too often sleep is ignored and there are countless studies that you perform at a higher level when you’re well rested.

2. The best decision I ever made in learning to surf on top of my work-flow, instead of always feeling like I was in an uphill struggle with no light at the end of the tunnel, was mastering the self-management methodology in David Allen’s book, Getting Things Done. Your mind is always perfectly focused; its never not focused unless you’re asleep or dead. You have to be strategic about what you allow your mind to focus on by proactively setting up your environment and reminder systems (aka ‘Todo lists’) so that your mind can only focus on what’s important”

3. I have set 5 mandatory rules to my own blogging routine after I felt like losing myself within the overwhelming chaos of a blogger’s life. Writing, publishing, sharing and engaging on social media platforms became rather a full-time job than a hobby, and that did just not feel right at all. With time you become a lot more organized and these 5 simple rules help me to stay motivated and productive:

1) No blogging at the weekend anymore!
2) No tv running in the background while writing!
3) Get up and take short breaks!
4) Probably the most important point for me is, that I have learned to say ‘NO’.
5) Last but not least, probably the best tip on increasing productivity: Love what you’re doing!

4. We’ve found that using a CRM like Buildertrend for home remodeling has allowed us to track our increase in sales and construction jobs. The software allows our office to be synced with anyone out in the field in real time on any device and has allowed our project managers to comfortable double their workload. The increase in productivity amongst our project managers has led to a decrease in hiring additional labor, which ultimately means our margins have increased year over year.

5. Take a Break – Giving yourself a break for a minute or two will certainly help you focus more. Stand up or just close your eyes and do a short breathing exercise and you’re golden. If time permits, take at least 20-25 mins break. You’ll be surprised!

6. Spend an hour before the start of every week to identify goals and plan tasks accordingly. Once you have each task written down, sort them by their ability to get you closer to your goals, whether you’re trying to drive more traffic, shares, income, etc. This guarantees your week to be truly productive and maximizes the time you’re spending working on your site.

7. I am traveling most of the time which is why I am always looking for ways on how to be more productive. I found out that planning my day ahead of time and doing the MIT (most important tasks) earlier in the day really spikes up my productivity. It also gives me more time to explore the places I visit. So before I go to sleep, I write down everything I need to do on the next day and prioritize tasks.”

BONUS: There’s always this innate desire to be better at what we do. Hence, we always feel the need to increase our productivity to attain success. You’ll agree that healthy workers are very much productive and happy while on the job. Quite a lot of studies have shown that employees in better overall health exhibit high performance and efficiency levels, this has resulted in an increased attention and focus from companies on corporate wellness programs. That said – yes, of course, it is possible to fit a healthy lifestyle into a busy schedule.

Conclusion

All in all, today’s busiest bloggers face the same challenges as your average Joe and Jane. But they’ve come up with a few critical, strategic techniques that allow them to achieve enough focused attention to increase their productivity levels.

By implementing the strategy shared today by some of the most successful bloggers online, you’ll create a framework that will allow you to reach seemingly unattainable productivity goals sooner rather than later.

And when all’s said and done, you’ll feel much better about yourself, your situation, and your ability to achieve lasting success online. So please take the time to learn these strategies and begin using them in your online business as soon as possible.

pexels-photo-min
Digital Branding

How to Magnify Your Brand Using Paid Search Advertising

AJ Schott is a partner at the G3 Group Agency and my delightful guest for this week. Based in Baltimore, Maryland the G3 Group is his Digital Marketing Company that focuses on helping clients with Internet marketing, conversion optimizat, on and web design. They provide strategy, design, implementation and execution of digital marketing campaigns that generate leads, sales and engagement. For more information, visit www.g3group.com.

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Many people think PPC advertising is a waste for branding since you already appear at the top of the organic results. But, the fact is, exposing your brand name in multiple positions on the search engine results pages (SERPs) is the best way to magnify your branding efforts. And, it is the only way to guarantee you appear in the top position.

Take Control of your Message

One of the pitfalls of relying on organic search is that you cannot completely control what displays for your brand. You can target specific keywords through SEO, but depending on how the SERPs display your listing, this may or may not fairly represent your brand message.

As you can see in the picture, McCormick dominates the SERPs for their brand name. Even though they have the first organic listing, the message is about their menu Ideas instead of their branded products (spices). How did they solve the problem? They display a paid listing complete with sitelinks, ratings and a direct message about the branded products.

Three not so obvious reasons to bid on your brand name

  1. Your brand name keywords (and brand + product) will provide more ROAS since the cost per click is usually much less than non-branded keywords
  2. Studies have shown that PPC traffic often converts 4X higher than organic because you are in total control of the ad message and the landing page
  3. If you struggle to raise your quality scores, running a brand campaign (which will likely have an excellent CTR and quality score) will help boost your overall account quality score

The best reason to bid on your own brand terms

Keeping your competitors from buying that top spot should certainly be number one on your list, but, what do you do if they are already impeaching on your branded keywords? As per Google’s rules, advertisers can bid on competitor trademarks as long as they don’t use the competitor trademark in the ad copy itself.

Outbidding them is a good recourse. In any given auction for paid search, actual CPC is often less than max. CPC. The most you will pay (actual cost) is one cent more than the advertiser directly below you. Regardless of your actual bid amount; if the advertiser directly below you bids $1.00; you’ll only pay $1.01 to outrank him. This is assuming everything else (ad quality score, landing page, etc.) is equal.

Your quality score for branded terms is almost always going to be much higher than your competitor. This means they will pay more for the branded keyword bid than you will. You can use this to your advantage by raising your branded keyword bids to an extra high level – making it extremely expensive for your competition to ever outrank you in the auction.

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Digital Branding

How Attitude Branding Helps Our Business

This week I am thrilled to host Tammy Durden from Tammy’s Office Solutions. She’s one of industry’s giants that loves to share her know-how, and I expect her to come by more often in the future. For her first appeareance she decided to let us pick her brain about Attitude Branding (I’m sure the pun is intended!)

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Branding is all about perception.  How a person views a product or service.  It is about a person’s perception as (1) it relates to how we represent our brand to the world around us, as well as, (2) how the consumer or client sees or even feels about our brand.   Attitude Branding is using perception to its full advantage. 

What is Attitude Branding?

According to Marketinghuddle.com, ‘Attitude branding involves marketing a larger feeling that’s associated in the minds of your customers about your business.’

Consumer Psychology describes it this way: “Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object–within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object.”

In other words, Attitude Branding is about evoking emotions and feelings.  It has everything to do with how the consumer ‘feels’ about our brand.  How do they perceive our product/service in relation to their self-worth, identity, or even who they may want to be or who they desire to be perceived as being? It goes without saying, that marketing our brands have come a long way as Attitude Branding is common place with many of today’s top companies. 

From a Company Point of View:

As we consider this from a company’s point of view, on a smaller scale, we may think we are representing ourselves, our products and/or services to be represented in one particular way, but if the consumer does not pick up on the ‘feeling’ you are trying to put off or represent, they will not connect well with your brand.  If, however, we use attitude branding for our product(s) and service(s), making them appealing, yet evoke emotions it will cause the client to connect with our brand.  This is indeed the sweet spot of branding.    If we can achieve attitude branding successfully with prospective clients, then we have truly unveiled the golden ticket to sales.                                                                                                                                                                                                                                                                     

All businesses have tried to figure out the best way to brand our product or service, including, how it will make the purchaser feel about something.  We need or even want to have a connection to the product or services prior to buying.  For instance, if we purchase an Apple (Mac) Computer, most, unlike myself who needs one to be in sync with clients, it is probably because it has come to represent technology, trendy and on the verge of cutting edge to us.  After all, who doesn’t feel a little smarter, even more techie, when they have purchased an Apple product?  Yes, it may be a good product, however, millions and millions have purchased because it makes them feel or sense something more personal about themselves or even their own business.  Simply using an Apple does not make you smarter, however, the perception of the brand is that it does make us smarter, more techie and trendy.

The Consumer’s Perception

Often consumers do not even recognize what they feel toward a brand.  They assume they are purchasing because of the name of the brand and what it represents or because they think it is best product; not based on a feeling.  How many of us would admit to making that last-minute splurge, not because we researched or knew it to be a great product, but because it just made us feel ______ (insert self-confident, beautiful, powerful, on and on).  Purchasers may not even know anything about the company, but only that the product appealed to them. Some will not even know why it appealed to them.

Attitude branding is all about looking at our product or service from the consumer’s point of view.  Even more than this, it actually ties into the purchaser’s perceptions and feelings about themselves.  Which can, believe it or not, have nothing at all to do with the product or service itself. 

Applying Attitude Branding

For those of us who have spent years working on our brand development, tweaking colors, logos and even the tag lines, this can be a little unnerving, to say the least.  Remember it does not matter if the product or service really gives the buyer a better self-worth, lifestyle or other identities.  It is just that it makes the consumer feel they have a better lifestyle or identity by purchasing from you.  So how can we make sure that our brand is not only saying the right thing but also and even more importantly, evoking the right emotion to that will cause ‘lookers’ to become ‘buyers’?

As we try to use attitude branding with our own products and services, we have to realize what the buyer wants or needs to feel about themselves when purchasing with our company.  How can we, as entrepreneurs use the attitude branding in developing our own brand?

A few steps may help you achieve attitude branding with your product or service.

  1. Be sure you associate the branding of the product or service with the desired lifestyle.  If we can brand our product/service with a luxury lifestyle, for instance, it goes to reason, that an increase in desire for that brand’s products and/or services would most likely result in the consumers who want to feel they are living this lifestyle.  Make sure that as we put forward our brand images, logos, and other brand identities, that it also represents a very desired feeling.
  2. Tie in our branding with the feeling and freedom of self-expression.  This is important, as we do not want to seem we are brainwashing anyone, of course, yet, also give the buyer of our brand a feeling of being able to express themselves by using our product and/or services.
  3. We need to develop the brand and even market our business to include words that help the buyer feel some emotion. 

If we can establish attitude branding for our business in a way that helps our clients feel great when buying with us, they will return time and again.

Enhance branding with Instagram
Digital Branding

Enhance Your Branding Process Through Instagram

When you are involved in the branding process through social media platforms, you must keep a track on the growth of your likes and followers. Social media can play a great role in enabling smaller brands to reach a large audience by having a great online presence. Let us discuss some effective ways to improve your branding process using Instagram marketing.

Stress visuals

Focus On Visuals:

When you are working on Instagram, you must focus on the visuals. You must remember the key rules like:

  •  Try to use the same filters every time
  •  Make sure you to select quality visuals which are consistent in nature
  •  Stick to a color theme and use it whenever possible
  •  Never overload your images with text

Use hashtags

Include Hashtags:

Not only effective for Twitter, hashtags are useful for Instagram also. Though you can add a maximum of 30 hashtags in a post, you must try to limit it to no more than 10. This will help to prevent overcrowding ion the post. Try inserting 5 to 10 hashtags in each post and keep tracking your Instagram followers.

Provide A Professional Touch:

Try hiring a professional to maintain your Instagram account. He will post the images in a more creative manner and will help in gaining your followers. If you already have a marketing department in your company, you can outsource photographers who can look after your visual assets. The professional images can be used in blogs, websites, and definitely in the social media platforms.

Promote good causes

Involve Yourself In A Good Cause:

You must take a responsibility to make your world a better place for living. You can connect with the like-minded individuals using influencer outreach strategies for good causes. If you are selling a product which is eco-friendly in nature, you should never forget to mention it. You can associate with the nonprofit organizations. For expanding your reach, you can give away a part of your profits as donation to those organizations. This noble move will surely boost up the branding activities.

Repost And Promote Others:

If you want to be promoted by others, you must put efforts in promoting their post by reposts and shares. You can partner with the brands which have similar numbers of likes or followers like you. You can ask them to include a call to action which will follow your account. You can come to a mutual benefit situation when you repost the posts of others in return for their sharing yours.

Encourage followersEngage:

You are required to be interactive as well as social if you are maintaining a social media account. Make sure that you are engaging with your current followers and are putting efforts to make new followers.

The social media tools are not only used for scheduling the campaigns. With the help of the analytics, you can measure your success and can regularly keep a track of the number of your followers. You can refine your Instagram strategies for improving the clicks and the engagement for your brand.

This information was shared by guest blogger Ginger Domain of Mumbai, an Indian Digital Marketing Company, which has gathered a professional group of young, talented, and highly skilled individuals who provide remarkable website design, web and mobile app development, and of internet marketing. We take pride in helping our clients strategize, design, implement, and manage innovative digital marketing campaigns that generate leads and sales. Not only do we execute, we educate our clients throughout every step of the engagement. For more information, visit https://instamacro.com/

aircraft
Local Branding

Modern Transit Solutions Can Help Establish Your Brand

The Costs Of Air Travel

You don’t have to own a server array to compete with “the big dogs”, as the saying goes. Using cloud computing solutions, you can do many of the same things they do internally for a fraction of the cost. This allows you to compete, increasing profitability, scaling outward, and eventually being able to source internally.

Today, borders are being eroded and distances consumed by the ability of technology to overcome. You’ve heard phrases like “the world is a global village”, and “it’s a small world after all!”. These sentiments are on the increase, and relatively native to modern times.

Before Columbus found the “east Indies”, as he called them, it’s doubtful you’d hear the sentiment “it’s a small world after all”. That is a consequence of developing social and technological development with time. Today, it’s gotten to the point where business executives in America may regularly go to places as far afield as Japan.

Your small business will be expected by many prospective clients to be continuously available, twenty-four hours a day, seven days a week. Additionally, it will be expected that you have transit capabilities. There are many situations where potential clients may be interested in working with you, but will want to meet with a representative personally.

If you only have to make such transits an 11% part of your annual calendar, that’s going to come to between forty and forty-one flights. Should an average flight cost $500 directly, and in total $1200 indirectly (because of the employee time involved), you’re looking at between $24,000 and $48,000 a year on flight expenses.

Solutions

Since many small businesses have to travel regularly in order to become established, playing coastal ping-pong between Los Angeles and New York (not to mention the occasional furlough in Denver), sometimes securing private flight options ends up saving them money.

In America today there are about 211,000 private pilots. That’s not a large number, considering America has 320+ million people currently. What it means, though, is that there is an existing industry in private aircraft, private aircraft parts, and the facilitation of solutions beyond the commercial sector.

You might even say that the industry is ideally sized right now. There’s a lot of room for expansion and innovation. While regulations exist, they haven’t hit that corporate juggernaut level known to be profitably hazardous in the long run.

travel

With these things in mind, for those who’ve crunched the numbers and found private flight is recommendable, there are a few pointers worth taking into consideration. One, you’ll have to do all your own upgrades and maintenance. Two, you’re going to want a solution that can be sourced anywhere; sometimes private airstrips are remote.

A third thing to consider is that you’ll want to source the best possible components for your aircraft, like those developed by aircraft engineers at Lycoming.

One of the reasons AeroInStock.com offers Lycoming carburetor solutions is because of their pedigree; according to Aero’s site: “…carburetors manufactured by Marvel-Schebler Aircraft Carburetors LLC continue with the implementation of modern manufacturing practices and engineered product improvements to ensure delivery of outstanding carbureted fuel controls.”

Protecting Your Investment

Finding known solutions in parts supply for your private aircraft represents an investment in the plane’s future, and potentially a cost-saving endeavor for your small business. When you can reach more diverse clients more quickly, you have a greater chance of establishing a strong brand whose influence isn’t limited to local clients.

The world is a global village continuing to expand, intermingle, and conduct business. If you can establish your brand with such a mindset, you have a good chance of maintaining it for years to come.

Social Media Impacts Your Company's Brand
Digital Branding

Social Media Impacts Your Company’s Brand

I’m happy to welcome aboard Social Drive as this week’s guest contributorSocial Drive is a boutique digital marketing and online advertising firm located in Boston. They help local and medium-sized businesses to create a lean online presence, improve branding with custom content and strategy, and better measure marketing efforts. You can reach the team at Social Drive here.

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Nowadays, it’s incredibly common for people to check out an organization’s Facebook page before buying its product or service. As we know, first impressions are crucial even on the web!

As we know, the first impressions are crucial even on the web!

The messages an organization frames on social media can receive heavy traffic so they must accurately portray it.

Branding in the Age of Social Media

Facebook has become a mecca for updating where you are and what you are doing there.

You might discover a new restaurant when your friends tag themselves there for a romantic dinner. You may learn of a new place for your kids to play when a fellow mom posts pictures of her kids having fun there. Now more than ever, we have access to information on organizations.

You might discover a new restaurant when your friends tag themselves there for a romantic dinner. You may learn of a new place for your kids to play when a fellow mom posts pictures of her kids having fun there. Now more than ever, we have access to information on organizations.

Now more than ever, we have access to information on organizations.

We want to go to a company’s Facebook page to find out more about it. We can read reviews, see images, and find links to its website.There is this increased desire to share our experiences, good or bad, with each other. People can get passionate about their like or dislike for a brand. With the help of social media, people can share those strong feelings. An online review and rating can make or break a person’s decision about a brand.

There is this increased desire to share our experiences, good or bad, with each other. People can get passionate about their like or dislike for a brand. With the help of social media, people can share those strong feelings. An online review and rating can make or break a person’s decision about a brand.

An online review and rating can make or break a person’s decision about a brand.

So does this make branding easier or harder?

The answer is not so simple. The ability to build brand awareness may be more achievable. However, it is challenging and time-consuming to maintain relationships with the public. Studies done by the

However, it is challenging and time-consuming to maintain relationships with the public.

Studies done by the Pew Research Center say that 69% of Americans use social media.  These numbers continue to climb.

According to a survey by Cone Communications93% of those people expect companies to have a social media presence. 

This doesn’t just mean Facebook. It includes all of the main social mediums, Twitter, Snapchat, Instagram, and LinkedIn.

It’s not as simple as having a social media presence.

The goal is to use each form of social media in the best ways to frame effective messages that reach consumers.

There is a science behind when and what to post. It’s usually connected to an overall larger communication plan that is carefully crafted based on research.

Social media also provides an opportunity to connect with the public in a personal way and respond to customer complaints.

This is why it is crucial for an organization to have a social media expert on its PR team to represent the brand.