All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Data Information Research Must Guide Your Branding Decision
Digital Branding

How Data Information Research Must Guide Your Branding Decision

If you’ve ever wondered why it seems so hard for small businesses to succeed, it often comes down to this: they are not appealing to their target audience well. In other words, their branding isn’t working. This could be due to a number of reasons. For instance, maybe they don’t know what kind of branding their target audience reacts best to. Maybe they are unaware of the branding of their more successful competition. Or maybe the audience they’re reaching for has no desire for their products and services, and they should change their product or their target market.

The point is, correct and thorough information must guide your brand building, as it always has. How it does this has changed over the years, especially in this digital age. So what we as marketers need to be asking ourselves is how we can combine traditional market research methodology with newer approaches to create the most relevant brand we can. Additionally, how can we adapt traditional market research to our modern world to get the best, well-rounded information on our target market? We better figure out how, because information is king.

Focus groups aid traditoonal research

Traditional Market Research

 Market research has traditionally revolved around the intersection of primary and secondary information. Primary information depends on interaction with your target market. This means setting up focus groups and user groups, conducting interviews and surveys, and even creating test markets (which are basically a sample size target markets).

Secondary research relies on, well, secondary information – what others have said about your brand or compiled about it. The most valuable of these are competitor benchmarks, which are measurements of growth and performance from competitors. Sales data, government analyses, and commercial data are also obtainable. All of this is free on the internet or available for purchase from third parties.

Traditional market research relied on primary and secondary information as defined above, and marketing and branding ideas were planned according to the information achieved through such means. However, with the rise of social media and the digital age, market research has had to adapt.

Googel Anlytics aids digital research

Digital Age Research

People have been using the term “digital age” for quite some time now, but with the rise of social media and new free-to-use tools like Google Analytics, it would be foolish not to adapt our own definitions to a new context. Let’s start with social media.

The digital age means that everyone is connected to each other, all the time. They are constantly working and communicating by way of digital devices over the internet on platforms such as Facebook, Twitter, Reddit, and the like. An infographic published to the iMarketCafe in early 2016 revealed some shocking things about data and the digital age. From a purely informational standpoint, data worldwide is growing 40 percent per year. Moreover, mobile surveys, online communities, and social media analytics were all significantly growing in use by suppliers and buyers in 2015. Public internet forums offer a significant piece of information that is vital to our market analyses.

Free-to-use tools for monitoring web traffic are also a necessity, and it’s surprising how many people don’t use them to their fullest advantage. Specifically, Google Analytics is a free program offered by Google itself that gives you insight into things like how many site visitors you’ve had, demographics of site users, bounce rates, and conversions. This adds an element to your brand building internally with your customer base: What do they like? What don’t they like? How can you keep their attention? Since Google has recently made it very easy to learn Analytics, you have no excuse not to take advantage of this tool. It is one of the digital age’s best advantages we did not have in the past.

In conjunction with analytics, it would be beneficial to conduct some A/B tests on your website. A/B tests are the practices of comparing conversion and other “success” metrics before and after making changes to a website. Instapage has a wonderful, in depth guide on the practice of A/B Testing, which every site owner or webmaster should read. However, to shortly and practically demonstrate how an A/B test might work, imagine changing the color scheme on your page, or at least the call-to-action buttons (“Buy now!”, “Read More!”). An A/B Test would inform you which colors entice people to further explore on your website, or buy from you.
Combine the best research techniques

Combining the Two for an Ultimate Branding Information Hub

Traditional market research is not defunct and primary and secondary information is still valuable and used often. It is crucial to understand that even with the entrance of the digital age, everything we did previously is still important. They are just simply not the only or even the absolute sources of market information.

So at the end of the day, don’t waste time relying too much on one method or another. Make sure your pool of information is well-rounded and takes all relevant information into account. Learn the most about your target market as you can, and you will have the best chance of appealing your brand to all of them.

Have you found the combination of these market research methods to be helpful for your brand? Did you learn something from your social media analyses that your focus groups and interviews didn’t tell you, or vice versa? Do tell in the comments!

real-estate
Local Branding

Top Branded Real Estate Blogs To Follow

Real estate is one of the most important sectors in the economy – no doubt about that. The affordability of real estate and rental prices and changes in those prices have a direct impact on the wealth of property owners and tenants and their consumer spending. So many countries of the European Union are experiencing big earthquakes in their economy precisely because they were building too many buildings hoping for people to rent or purchase the apartments – which did not happen. Or, at least, it did not happen to the extent they wished to. 

We are sharing with you the least of the most prestigious real estate blogs that you simply have to follow:

Sally describes herself in these 5 words: Enthusiastic, Dedicated, Confident, Proactive, Upbeat and that’s exactly what her blog is! Head over there for some fresh information on the rental prices as her blog never fails to deliver.

With over 100 years of senior management experience, Eidi Properties knows what it takes to successfully operate shopping centers through up and down cycles in real estate, credit market and retailing environments.

They maintain expert in-house capabilities to support all critical real estate services, guided by a hands-on, proactive management style.

Quality over quantity is the way Ohio Cashflow works. This includes their properties, the people they hire, and the investors they choose. They are serious about making their investors profitable.

Their mission is to provide extraordinary savings to heroes who provide extraordinary services to our nation and its communities every day.

A new breed of broker / blogger in Manhattan, this blog embraces transparency, technology and social media. In addition to publishing this blog, Mitchell, the founder, actively contributes to professional and social media networks in an effort to help inform today’s real estate consumers.

Afford Anything is all about making smarter choices and building a better life.

Afford Anything is a movement rooted in one idea: You can afford anything, but not everything — and that’s true not only for your money, but also your time, focus, energy and attention.

Welcome to the world of house flipping.

If you’re looking for a free resource where you can learn how to flip houses for a living or just want to learn how to rehab a house for fun and profit, you’ve come to the right place.

rent-a-house

Follow up Boss is for everyone who needs to get to know how to generate more real estate leads to convert them in a simple, easy to use way.

They have information on their blog about to generate and convert leads.

Paul and Jerri created Moving To Athens and have over 30 years combined experience in the Athens area real estate market, providing services beyond your expectations.  Whether selling your home, buying a new home, relocating to Athens or discovering the perfect property to build on, Paul & Jerri are dedicated professionals here to assist you.  Their goal is to make every real estate transaction a pleasure from start to finish.

This blog specializes in serving the Deep Creek market and provides in-depth videos, photos and market information for the area. Jay has over 20 years of experience in the Deep Creek area and offers everything you need buy, sell, rent or maintain real estate, hassle free. Jay stays on top of modern trends incorporating, video, social media and other different medians to get the best results for his clients.
mortgage

Social network for the real estate investing community. Learn real estate investment, get free tips & education, make deals, and grow your business. Their mission at BiggerPockets.com is to help educate people about all aspects of real estate and real estate investing and to provide tools and resources to enhance real estate knowledge, networking, marketing and dealmaking.

GeekEstate Blog is a resource for real estate professionals who want to get the most from technology and digital marketing. Their mission to provide a transparent platform for real estate professionals to navigate the landscape of re technology and marketing tools.

Established in 2013, Triangle Real Estate Group has achieved phenomenal success in assembling one of the region’s most experienced sales teams. That team of neighborhood experts stands ready to meet the needs of clients throughout the Triangle area.

Utilizing the latest tech tools, Triangle Real Estate Group continually strives to offer agents and clients the most up-to-date resources, ensuring outstanding results. As a result, Triangle Real Estate Group was recently recognized by Inman News for being the first real estate firm in the area to use Periscope, a popular live-streaming app that gives agents and brokers an innovate way to engage clients digitally in real time.

PropertyForce has been in business since 2006, offering homeowners the ability to sell their house in any condition and any situation. Our management team has a combined 30 years in the industry, and all of our employees are experts in the field of buying and selling homes. Unlike many other companies, PropertyForce offers the convenience and satisfaction of an exact offer and written contract to our sellers within hours of the initial inquiry.

Key Partners is a family team of Maryland Realtors. Our articles provide local insights and knowledge into we have gained over the past 30 years as Maryland residence. We write about everything from the top Amusement parks to visit in Maryland to the most important things to know when buying Maryland Waterfront. Many of our articles are also geared towards helping military members transitioning to one of the many military bases we have here in Maryland or the surrounding areas.

The REtipster Blog is a massive library of content that offers real world guidance for part-time real estate investors. The site is filled with in-depth video tutorials, comprehensive reviews on the industry’s most well-known software and online tools, interviews with other active real estate investors and a lot of other niche specific education for aspiring land investors, landlords and wholesalers and more.

The beycome blog (“beyBlog”) is a resource for all parties involved in a home transaction to feed their real estate knowledge. From serving the best industry tips for hosting a successful Open House, to understanding what the next steps are after submitting an offer on a home; to obtaining local real estate info and market trends, beyBlog is the only blog that aims to be informative, educational and fun!

Kentucky Select Properties is the top selling 100% locally-owned and independent real estate company in Louisville, Kentucky. Kentucky Select prides itself on providing all its clients with knowledgeable, compassionate and trustworthy direction in the buying and selling of residential real estate. The “Living in Louisville” blog highlights real estate trends and data and gives Louisvillians and those interested in the city information about schools, the parks, the arts, economic development and other areas that impact quality of life.

Workplace branding pays off
Local Branding

The Importance of Workplace Branding

Workplace branding or office branding is an important yet underrated element of running a business. Basically, office branding is all about shaping the dynamics, infrastructure, and décor of an office so that it reflects the theme and values of the respective company.

Workplace branding is much more than covering your office in a certain colour or displaying the company logo everywhere. The process is all about creatively designing the office and taking every aspect that can influence the productivity into consideration.

Effective workplace branding changes the entire working environment and can have an impact on employees’ performance, beyond your expectations.

The importance of workplace branding of workplace branding

The Importance of Workplace Branding

Workplace branding is quite important for organizations operating at any operational scale. Here’s how it influences a company.

Boosts Employee Motivation and Productivity

Workplace branding can have a massive impact on employees. A working environment that is not only comfortable but also aesthetically pleasing will be conducive to a more motivated and. therefore. more productive workforce. Simple gestures like providing ergonomic furniture can show employees how important and valued they are, so it’s important when rebranding your office space you take into account the comfortability of the staff and even ask their opinions on the design.

A relaxed environment and a comfortable working experience enhance a worker’s productivity, creativity, and presence of mind. They’ll put in more effort into completing a task, resulting in greater productivity.

Encourages Loyalty in Employees

Workplace branding reinstates a strong sense of pride in the company. It makes the employees feel proud to be part of an organization that is forward thinking and impressively presented. Subsequently, it encourages loyalty towards the company. Employees will start working with more dedication and rigour due to an increased sense of ownership.

As a result, employee turnover decreases. The organization is able to retain their best employees and avoid spending on subsequent recruitment needs. This saving can be invested straight back into the business and into staff development to reward such loyalty.

Attracts More Clients

Effective workplace branding is also important from a potential client’s point of view. An office branded with the company’s culture, brand value, and theme leaves a massive positive impression on a potential client. It amplifies the company’s ethos, and when done well, an office branding that displays prestige and professionalism will entice more potential clients to do business with you.

More clients mean more business, so subsequently, workplace branding can be a good investment after all.

Standardize workplace branding into your office

How to Incorporate Branding into your Office

Obviously, workplace branding doesn’t necessarily mean that you’ll have to paint everything in the company’s theme colour. The scope of workplace branding is greater than that.

Initially, you can cover doors, fixtures, and some other pieces in the company’s theme colour. Dependent on the nature of your business you can incorporate quirky, show stopping pieces of furniture, games equipment, impressive lighting, and revolutionary electronics.

Next, you can get the company logo printed on places such as glass, the façade of the building, doors, etc. so clients know where to find you. Keeping your hopes of branding your space in mind when you’re renting a workspace in Shoreditch or its vicinity, an office that can be transformed for workplace branding should be your choice, instead of those where you aren’t really allowed to tweak the décor arrangement.

Toot your corporate horn with workplace branding

Toot Your Corporate Horn

Moving to the more important stuff, highlighting the company’s achievements through award displays, press release posters, or product displays in the building is a great example of workplace branding. You can highlight the achievements and success of the company throughout the business centre whilst also displaying areas of perceived growth and aspiration. World maps showing locations where your business currently trades and highlighting locations of interest are great examples of this.

Apart from showing clients and prospective clients that you mean business, these displays can also act as motivation for the employees and directors to achieve the future targets and objectives.You may also honour the company’s all-time best employees, directors, and the owner of the building as part of your effective workplace branding strategy.

Another brilliant method to incorporate workplace branding into your organization is to highlight the company’s moral and ethical values. It must be expressive enough to convey your organization’s corporate culture and brand value.

Workplace branding is essential, especially for a growth oriented organization. Not only does it influence the employees, but also the potential clients or business ambassadors.

For more information, click here.

Digital Branding

4 Ways to Improve Your Web Design So You Connect With Your Audience

For any business, a website plays an increasingly important role in nurturing relationships and connecting with the intended audience. It is the face of your business which helps in making a lasting impression, resulting in improved sales and business. Similarly, a poorly designed website can translate into a loss of business due to poor engagement, recognition and recall.
Thereby, the need of a professional look and engaging website is greater than ever. With cut throat competition in the digital space, your professionally designed website can help foster relations with your audience.

Characteristics of a Professionally Designed Website

Your website is an important marketing tool, allowing you to promote your business. Thus, it is extremely important to strike a balance and make it visually appealing, user friendly and functional.
A strategically designed website makes use of attractive colours, easy navigation, responsive layout, content and visual elements that allow users to lure potential clientele. However, many businesses struggle with getting all these aspect in perfect synchrony. Thereby, here are a few ways through which you can improve your web design and connect with your intended audience.

1. Plan Smartly

If you have decided to build your website, you have already made an important decision that will help your business grow. However, the next important step is to plan smartly.
Planning your web design will ensure a visually appealing and responsive site. Before you actually translate your vision into reality, start working on the sitemap. It is a wise idea to see competitors and seek inspiration. However, coming up with a unique and interesting website is the goal of the exercise.

Once you have decided the template you would follow, the next step is to ponder on the flow of content and overall usability of the site. Your primary aim is to facilitate the visitor’s experience and make it easier for them to navigate across the platform.

2. Work with a Web Design Agency

Once you have a plan in mind, the next step is to take action. The planning phase is a comprehensive exercise to help you gauge the type of website you require. Once you have successfully done that, you will need the help of a professional web design agency.

Hiring a professional web design company will make it easier for you to design a website. Such a company will work alongside your business, translating your vision into reality. Moreover, working with professionals who have in-depth experience in web designing can allow you to experiment and come up with a design that stands out.

If you’re in search of reputable web designers in the UK, you may want to look at the services offered by the web design Manchester agency Design by Day. They’ve worked with the NHS and Manchester City FC and are highly recommended. You can explore their web design services here: https://www.designbyday.co.uk/.

3. Responsive Web Design

Once you have designed your website, the next thing to look at is its responsiveness. The primary goal of any business website is to engage the audience. Thereby, having a website that is responsive on mobile and other devices can bolster engagement.

Those businesses that work on the responsiveness of their website reap greater rewards with improved visitor and conversion rates. According to Google, websites that are not mobile responsive are likely to suffer from poor search rankings.
Responsiveness is one of the primary elements of a professional website. This way, you will not only get a website that looks great but is also easy to navigate and browse on different platforms and devices.

4. Digital marketing

It is important to make your website design search engine and social media optimised to reach a broader audience. To do so, you will be required to extend your reach beyond a web designer and look into Search Engine Optimisation (SEO) and Social Media Optimisation (SMO).

SEO and SMO are important aspects of digital marketing that focuses on creating high-quality content. Your digital marketing can help you create a buzz amidst the clutter. Thereby, it is important for you to come up with a comprehensive digital media strategy to rank better on search engines and social media platforms. The primary goal is to direct people to your website which is not possible without effective and strategic digital marketing.

Bottom Line

A good and professional website design is integral for the success of your website. If your web design is attractive, you will easily be able to engage your intended audience by providing them with a pleasant and enchanting experience.

Quality design leads to a higher recognition and recall, allowing visitors to revert back when needed. By improving your website design, you can give your business a substantial boost by opening newer horizons of growth.

Let social media aid your job search
Digital Branding

How to Use Social Media to Promote Yourself for Potential Employers

Social media is now an integral part of our lives. From marketing to job hunting, everything is based around social media in this contemporary era. While you use social media for entertainment and many other purposes, you can also leverage it to promote yourself for potential employers.

As per Brighton UK, almost 91% of employers admitted that they screen prospective employees via social media.

Potential employers usually skim through prospective employees’ social media presences to get to know everything about them before hiring them.

Here’s a guide that’ll assist you with branding and marketing yourself over social media.

Stay connected iwth social media

Stay Connected with the Industry

It is essential to learn about the dynamics and developments in your industry and social media is the best way to keep yourself updated about any developments related to your trade.

Also, you should follow the organizations and bodies in the industry of your trade.

Strengthen your Social Media Presence

To promote yourself in the best possible manner, you should strengthen your presence on the most noticeable social networks including Facebook and Twitter. You should create a decent page for yourself and get it verified from the respective authorities if possible.

Moreover, another handy platform to stay connected with your professional circle and promote yourself to potential employers in LinkedIn. You can make your CV available over there, build your network and follow the industry expert to keep up with everything.

Promote via Facebook

Facebook is the largest social networking platform out there with over 1.94 million monthly active users. The social network is a great platform to market yourself and promote yourself for potential employers. You can create, develop, and join professional circles over Facebook.

Promote via Twitter

Twitter is among the largest social networks. The reason why twitter would help you promote yourself to potential employers is that it hosts a highly engaged and an extremely active community. Moreover, the presence of professionals on twitter is also higher compared to any other social networks. Not only can you follow the most influential players in your industry, but can also promote yourself via influential, inspiring and informative tweets

Promote via Instagram

Instagram has been growing at an overwhelming rate over the past few years and has emerged as a marketing platform. Considering the dynamics of this social networking platform, it has now become an extremely effective platform for marketing and promoting your brand or even yourself.

Instagram is a great platform for personal branding. You can grow your Instagram and strengthen your professional profile to possibly promote yourself for potential employers.

Let your personality shine through on social medial

Manifest your Personality

Emotional intelligence is becoming an important and widely popular concept. As the concept of EI is considered more and more important while interviewing and hiring candidates, potential employers tend to check your emotional intelligence via your personality, interests, and habits. This makes it important to promote your personal interests and personality traits on social media, for potential employers.

Personal Branding

Branding yourself is perhaps that best way to exhibit your worth to the public and increase PR. You can establish your image as a leading player in your industry through effective branding. You can buy an inexpensive domain to create your own personal website, where you can manage a blog and provide information related to your trade.

Managing a blog is actually a great idea to market yourself on higher levels, making it easier for potential employers to notice you. You can use your blog to highlight your skills, experience, and abilities.

This will increase your credibility in front of potential employers.

Use Professional Email Signatures

Using professional email signatures is a great way for professionals and corporate firm to brand themselves via emails. These modern email signatures are almost electronic business cards. You can add brief information about yourself and your profession in your e-mail signatures. This way, you can promote yourself for potential employers.

In the contemporary era, an email signature is a part of your corporate identity. To market yourself and brand yourself in the most effective manner, you can design a professionally carved, brief yet informative email signature and attach it to all relevant emails.

For more information, click here.

Digital Branding

The Morning Routine Of Successful Professionals

Do you catch the worm or chill away in the mornings?

Due to the nature of most jobs and the obvious challenges that come with them (regardless if working from home or from the office), it seems everyone has a steady morning routine they follow.

But, not all of them are honing down on their routines to make them successful.

That’s why we are sharing how some very successful professionals are setting up their mornings for success.

You will see how these professionals get into the “zone”. These are habits that they incorporate and they work for them. You just might find that they will work for you too. Read through them. Tweak them and twists them. Make your own, unique routines. Create methods that get your creative juices flowing and then do them every day.

Every weekday morning I take a time out while I’m getting ready to drink my coffee. For just 10-15 minutes I enjoy that delicious cup of caffeine and catch up on the news with some morning newsletters, like the “New York Times Morning Briefing” and “Need to Know”. It’s a little me time before the rush of the workday!

Each morning I take a moment to remind myself that today is a brand new beginning. Whatever did or didn’t happen yesterday, last week, or last month is irrelevant — these next 24 hours are mine to create. So often throughout our lives, we wish we could press a do-over button, yet fail to recognize that each sunrise is life’s natural reset button, providing a fresh start to live the life we want.

My morning routine is often a juggle between getting my 3 girls ready for school and tackling a few client tasks before we head out to the bus stop. That just means my mornings are a tad crazy. I will usually schedule social media content or paste a blog post in some of the Facebook blogger support groups I’m in. I do NOT check email first thing in the morning; I save that for after school drop-off.

I start my day by trying to sleep for as long as possible to keep my 18th-month-old son sleeping. I then get up and change his diaper and get him cleaned up and clothed for the day. We then go downstairs and proceed to feed him the food my wife has prepared. We then play a little bit. After that, I try to respond to emails from parents from the studio and do studio business. We start teaching at around 3:30 pm most evenings. We finish lessons at 8:45 pm. That is a typical day for me.

If there’s one good thing I’ve picked up ever since I joined my husband in his military lifestyle, that is definitely being as much of an early bird as one can be. I wake up at 5:00 sharp and start my day with some stretching. Having a toddler, and carrying him in my arms all the time requires I also exercize and keep my back strong. After that, my day – followed with a cup of coffee and light breakfast – can start. My kids get up and we start to tackle every day as is.

  • Lindsay Burton  of Youngbway.com explains that sometimes a slow start is best:

I’m awful at getting out of bed after the first alarm so I usually lay in bed checking my emails and scrolling through Young Broadway’s and Kids on Tour’s social media feeds. We’re mainly a news website so I try to check first thing if news broke while I was sleeping. Then once I’m a little bit more awake I get dressed, do my hair and makeup, eat breakfast, then immediately start my work day with gathering articles, photos, and videos to post.

A morning with two toddlers is the sweetest way to wake up, fortunately, they are morning people. We have smiles, cuddles, and a rush to who can make it to the bathroom first to brush their teeth. Unfortunately, actually eating breakfast is often a challenge. After breakfast, momma works while the kiddos play together. Sometimes there are fights, sometimes there is whining, but there is literally no morning that I wish it was any other way. My mornings rock…bedtime, that’s a whole other ball game.

  • Sania Siddiqui of allthingsgud.com proves that some people go against the trends:

My day starts will a shrill alarm just when the sun is about to peep out. Involuntarily, I pick my phone. Yes, I am guilty of checking the notifications first thing in the morning while my eyes are still trying to adjust the focus of ‘light and life’! I know this is not healthy and fair but so are many other things in life. Five minutes later, I become this multitasker, superwoman with magical powers to finish off umpteen chores within an unrealistic time window of 35 minutes before I send my daughter off to school. A brisk walk of five km and I come back famished. Time for a hearty breakfast and to get ready for work!

Get outside! Morning sunlight will give your daytime energy a boost (and help you fall asleep at night). Not only does it balance your circadian rhythms (a body’s natural cycle impacted by many things from hormones to proteins to the rise and fall of the sun) but exposure to sunlight prevents melatonin release, which is what tells us to “go to sleep!”. So whether you check emails, enjoy coffee, work in the garden, take a run, read a book or sit in meditation be sure to do it outdoors. Get outside daily, as soon as the sun is up, and you’ll experience more energy and clarity throughout your life.

A key element of my morning routine is to have my phone programmed to avoid interruptions –no emails, no texts, basically, airplane mode — for the first hour I am awake. This little bit of uninterrupted “space” allows me to think through my day or get ideas without being bogged down by work before I’m even out of bed.  I also enjoy using that time to connect with my family without immediately jumping into texts, emails and being disconnected from real life.

I’m at my most productive in the morning so I tend to hop out of bed early, get dressed and do hours work before breakfast. That way I already feel like I’ve broken the back of my work and can relax with a rush-free breakfast of soaked oats and a cup of tea. I like to browse through social media at this point and connect with my friends before taking a spiced tea up to my office and start tackling my emails. The rest of the morning passes in a blur of blog posts, content writing, and photo editing and it’s often 2 pm before I start thinking about lunch – and only then because my cats remind me that they want to feed too!

As soon as I get up, I start the mighty ritual of making coffee. I usually drink bulletproof coffee in the morning, then sit down to meditate for 10-15 mins. This helps me to settle my thoughts and wrap my head around the day. Then, I start journaling. My journal is not for being productive or anything like that – it’s a great therapy and helps me to unwind. Sometimes it makes me aware of an underlying issue that has bothered me and kept me back from being productive.

“I’m an early morning dude. Not by any virtue or discipline. That’s just my nature. So I like to stack my meetings as early as possible starting around 6 am. However, my best mornings are the ones I carve out the first 45 minutes or hour to write on the next thing that’s due. No social. No email. No distractions. Just writing. Starting my work day like that sets a powerful tone and I get a lot more done.”

We normally kick off the day with an espresso, we are big fans and I am not sure how we could live without it! We then go on to see all the submissions that are sent to us throughout the world and play them live, and look out for the gems! We then plan out our day engage our writing teams to get the reviews up on the site and push out as much content from unsigned artists as we can. We then touch base with our clients and start planning campaigns for that day! If you want to know more about us please check us out www.anrfactory.com

May day starts with some morning affection from my two cats with some coffee, on days I have the boys we make breakfast together and get ready for school, upon returning I generally re-heat my coffee and sit in my black chair beginning the day making Dance Attack happen with our events answering and sending out needed emails! generally hit the gym around 11 and return to continue on my day of building Dance Attack, until its time to get the boys from school!
I am most productive in the early AM. Around 4:30AM when everything is quiet I can get more work done in 30 minutes than I can for the rest of the day.
My morning routine is so important to me! I just feel a little bit off all day if it doesn’t happen. I love waking up early, drinking coffee with my husband, spending time in prayer, getting myself ready for work, and eating a healthy breakfast before getting my kids up and ready. My quiet mornings are often the most treasured hours of my day!

Never expect the routine to go perfectly. It’s not about perfection, it’s about showing up.

“With a toddler and a 3rd grader, getting them out the door so my older one can make the bus in time is often challenging. To save time in the morning, I’ll ask my oldest daughter to pick out her outfit the night before. With my youngest daughter who’s filled with toddler on-the-go energy, I sometimes have her even sleep in her next day’s clothes if I know we have to be somewhere extra early. We’ll eat a simple breakfast, and then the girls do ‘The Routine’: wash their faces, brush their teeth, and go to the bathroom if they haven’t already done so. Then it’s out the door to the bus stop. Mission accomplished!”

 

“5 AM Large Fresh brewed espresso lightly sweetened splash of heavy cream, mobile device, and ready to peer into what the world is up to today”

Mornings should be for snuggles, big breakfasts, and hot coffee. Instead, they end up with me running around like a lunatic, screaming at everyone to get dressed in a timely manner, jamming whatever I can find for breakfast down my family’s throats and hot coffee (hmm – yeah right, try ice cold coffee!) I am trying extra hard to prepare at night for the next morning. That really is key. It seems so simple but what joy it brings.

My mornings usually start at 5 AM very first thing is to get the day started and enjoy a large fresh brewed iced espresso lightly sweetened with a splash of heavy cream. Then while enjoying my drink grab my mobile device, and I am ready to peer into what the world is up to while I slept.  With the internet and social media so much happens and can be quickly ascertained.  I usually spend about an hour to an hour and a half reading through the internet, emails and social media to get my daily schedule lined up being in a  global network, as well I am mindful of time frames in different parts of the world to be sure I reach a global audience. From there I am ready to take Oliver, my Jack Russel for a nice morning walk usually about a mile or 2, this time is helpful to organize with a clear mind. Once done walking with my dog then I am ready to dig in and get into what kind of action sports news is to be delivered, whether it being news, video, featured or highlights.

“As a mom to a school-aged child and two under two, I find that teaching my oldest son responsibility is key for a smooth morning.  The night before we discuss what we are doing the next day.  I set his alarm, we pick out clothes to wear for the next day.  Then in the morning he wakes up to his alarm, gets dressed and brushes his teeth on his own.  I get myself and the babies ready for the day and we all meet in the dining room for breakfast.  I am very proud of my oldest son that he is able to do this and it helps my morning run very smooth knowing he is able to handle this part of getting ready on his own.”

“I get up about an hour before everyone else does.  That way I can have my coffee, catch up on the news or any school delays and get breakfast prepped for my husband and my oldest.  After they head out to school and work, I then work in my planner and plan out the goals/plans for the day.  I should say at least plan what I’d LIKE to get done that day.  By then my youngest is up and I get her breakfast together and get her ready to go to school.  I find if I sleep in those extra 30/60 minutes and get up when they do, my day is out of whack.”

“Although I am not a morning person, the most crucial part of my morning routine is to take a moment and give my kids a big loving squeeze before I send them off to school. Nothing makes kids happier and healthier than getting a boost of affection from their parents to start their day.”

“My alarm clock goes off at 5:30 and I snooze about 3 times to make sure I don’t fall back to sleep while saying my prayers. My children’s nanny rings the doorbell by 6 and if there’s a power cut she bangs on the door real hard. It’s time to get up. My husband gets the door for the nanny while I jump in the shower. Soon I hear the children screaming blue murder because they don’t like brushing their teeth. She’s good with them so I can concentrate on applying my “war paint”. Someone doesn’t want to eat. Someone didn’t finish their homework the night before. We’re late because I had to change my blouse again. Shoo, shoo, everyone out the door. Kisses to hubby who’s stretching out in front of his computer since he owns his business. I pull out of the gates and park right in the middle of the street because that’s where the traffic starts. It’s slow going from there till I drop off the boys and run right back into traffic on my way to work. Just a typical morning in Lagos.”

I always start my day with a written plan. There’s something “magical” about the pen meeting the paper. It creates a mental contract on which my mind focuses intently on fulfilling.

Luci from LuciFit.com added:
When we wake up in the morning our bodies have been lying in bed for 6-8 hours. That’s a long time to be in one place!

One of the BEST things to do for ourselves in the morning is a couple of stretches to ready the body for the movement we’ll do as the day progresses.
I do a few stretches after brushing my teeth and before even moving into the kitchen for breakfast. Since it’s the first thing in the morning, I keep it simple: I stretch my shoulders and back, hamstrings and quads. (These are the stretches I typically do.)

Once I’m in the kitchen I try my best not to have coffee before I eat at least some of my oatmeal! I find that drinking coffee before eating breakfast makes me have a hard crash in the afternoon. Eating food before coffee helps the energy stay pretty even-keel and allows me to make good judgments about lunch.

Every morning I get up and prepare my son’s breakfast! Since becoming a mom I am the queen of trying to multitasking so I also use this time to check my emails and from my phone, in case there is anything of importance that may need my immediate attention.  My blogging routine has definitely changed and 50% of my work is now done from my phone.

I always wake up at 7am and for the first 15 minutes, I’m meditating and setting my goals for the day, expressing my gratitude and observing my thoughts. Then I’m playing music on YouTube and singing loud under the shower. That keeps me stay positive throughout the day and it keeps me motivated. It’s unbelievable how much my life has changed since I started with this routine!

 

  • Cristina, a mommy blogger from Momsie’s Blog who enjoys sharing her Filipino culture and her transition to life in Canada, shares:

I started my blog as a just-for-fun blog, I would write about my personal life experiences or opinion about different things. Until I started to receive feedback and messages from my blog readers then I realized having a blog is a huge commitment, you need to dedicate your time and energy to keep your blog.  Since then, things that concern my blog has been part of my morning routine.  I start my mornings checking my emails on my phone.  Then while eating breakfast I would have my laptop with me to start responding to emails or if I am working on a certain blog post, I will try finishing it.  Morning is my most productive time, it’s when blogging ideas come to me, that’s why I see to it that I have my notepad within reach so I can jot down the ideas that come to my head.

 

“I wake up at 7:00 am, hit the gym and take an ice cold shower. I repeat this 7 days per week and it has transformed my life in ways that words cannot explain.”

“I typically wake up between 4 am and 5 am during the week and between 5 am and 6 am on weekends. I’ll pray, hit the gym on certain days, and get ready for the day. Then, I’ll tackle the most important things that generate my income first like writing and marketing. This is what works for me and I continue to perfect it.”

social media management
Digital Branding

How to Keep Your Blog Active When Disconnected from the Internet

You work hard. You work long hours and you pour your heart and soul into your blog. There are times, however, when you just need to take a break from the internet. Whether you are moving and won’t have internet service set up for a period of time, or whether you’ve decided to take that well-earned vacation, you need to have the systems set up so that your blog stays active even when you are disconnected from the internet.

The key to keeping your blog active when you will be disconnected from the internet is automation. Before you disconnect from the internet, you need to take the time to set up the systems that your blog needs to remain active whilst you are not on the internet. Most of the tools you need to stay active are available to you for little or no cost, so there is no excuse for your blog to be inactive just because you are disconnected from the internet.

 

Schedule Your Emails

You are growing your email list, right? It can be difficult to see a return on the time you spend on social media, due to your social media following mainly consisting of family and friends. For every $1 spent, email marketing supposedly generates $38 in return. On the other hand, less than half of marketers agree that social media gives them any return on investment at all.” This is why people are noticing the importance of building a following over emails.

Many people are now using high converting plugins that have a range of tools helping them to build their customers and email lists, and I would strongly advise you to join them! A great plugin available is Optinmonster, they have a range of features from polite scroll boxes to mobile specific pop-ups that focus entirely on attracting more visitors, turning them into loyal customers.

All major email service providers have automation or scheduling capabilities. Spend some time before you disconnect to plan out the content of your emails and get them scheduled. Make sure your readers see you in their inbox regularly, even if you aren’t there hitting “send” each time.

 

Schedule Your Posts

Consistency in blogging is the key to increasing your traffic and growing your following. Just because you are taking a well-deserved and hard-earned break from the internet doesn’t mean that your blog should go silent.

Take some time before your break to plan out and write your content. Create your graphics and schedule your posts to go live as they normally would if you were there at your computer. WordPress offers you the ability to write and format your posts ahead of time, and then schedule your posts to go live for a particular day and time. Take advantage of this function to maintain your posting consistency.

best-tech-blogs

Keep creating content and make sure to maintain your consistency. Taking even a short period of time off, whether you let your readers know ahead of time or not, will hurt your traffic.

 

Schedule Your Social Media Shares and Posts

As you are creating new content, you should be taking the opportunity to share those new posts across your social media channels. But do you often remember to share your older posts as well? With hundreds of millions of tweets being sent in a day and Facebook algorithms that are showing your posts to fewer and fewer people, it is unlikely that the majority of your followers saw that time you originally shared your new blog post.

Share your older blog posts repeatedly across your social media accounts. You have new followers who haven’t had a chance to see that particular part of your content yet. You never know which of your posts will speak to a group of your readers and will get shared over and over. Do not limit your chances of a viral post by only sharing your blog posts once or twice across social media.

blogging

If you are growing a community or working on increasing your visibility across social media, make sure to schedule your posts there as well. While announcing to your community that you will be disconnected is important, you can still maintain your presence online by pre-scheduling posts. Use free tools like Hootsuite or Buffer to schedule posts to your blog’s business page and any groups that you have started or manage.

If one of the ways you drive traffic to your blog is through share threads on social media, consider hiring a virtual assistant to handle those threads while you are disconnected. Your virtual assistant will be able to share your posts across different Facebook groups and will be able to properly reciprocate on your behalf, allowing your traffic to continue being directed to your blog.

Set up an Auto-Responder

You do not need to be spending time worried about your inbox while you are disconnected from the internet. Take a moment to set up an auto-responder that tells your readers who reach out to you that you will be away from the internet for a set amount of time and that you will address their questions or concerns when you get back.

 

Taking time off to disconnect does not need to be detrimental to your blog. Make the time before you disconnect to put systems into place that will allow you to remain active and show up consistently even when you are not at your computer. This will help your blog to grow even when you are unable to work on it direct

SEO strategies
Digital Branding

7 Basic SEO Rules You Can’t Afford to Forget

Search engine optimization is not as simple as it used to be a few years ago. However, one thing that has remained a constant throughout is valuable user experience. All search engines focus on providing high quality, useful and practical content to users. For big-money marketing, the focus of your SEO strategies should be entirely upon providing a worthy user experience, which is why you always need to keep upgrading your SEO techniques.

No matter how much you drill modern SEO techniques into your business practices, there is always room for improvement. If you’re completely clueless about where to start with SEO, this quick tutorial by Codeless should be able to put you in the right direction. When applying advanced SEO rules, there is a need to ensure that you do not skip some basic rules, including the following.

1.  Relevancy

Search engines demand relevant content from you. Initially, keywords were used to showcase relevancy to Google crawlers. However, Google algorithms have become more intelligent now. These crawlers not only check the keywords’ relevancy with the topic, but they also check the relevancy of one keyword with others before optimizing your content.

Google and other search engine optimize strictly niche-based content only. For example, orange is a fruit and a clothing line as well. Crawlers compare the keyword ‘orange’ with other keywords in the content to optimize it for an audience looking for clothes or fruit. Audience and niche relevant SEO strategy is the key to optimizing your content.

2. Site Speed

Site speed and bounce rates have always worked parallel to each other for optimizing your content. Fast loading speed of your site retains user interest and reduces the bounce rate. Google introduced Mobilegeddon to optimize mobile-friendly websites and prioritize these websites over others for SERPs.

Accelerated Mobile Page is another project of Google and Twitter, purposed to make fast mobile-friendly web pages. It is a condensed form of HTML used for developing web pages that are fast loading – the key purpose is to reduce the loading speed of a web page. Considering these facts, you cannot afford to ignore the speed of your web pages on any platforms, including desktop, laptop, mobile and tablets.

3. Internal Linking

Google has tightened its rules for external linking for white hat SEO. However, there is still some leeway when it comes to internal linking. Once you improve the site speed and reduce loading time to 2 seconds or less, the next step is to engage visitors.

Internal linking not only engages the visitors and keeps them on your website for a longer time, but also improves your site rankings. This is because it provides visitors with relevant reading options and increases optimization opportunities for your primary keywords. Also, it allows Google crawlers to fetch more information from your website and deem the content as trustworthy.

4. H1 Tags

During early SEO years, search engines started the research process from H1 tags. This process is still in effect. Although search engines crawlers use semantic indexing techniques to fetch content from your web pages, they still start from H1 tags. This simply means that to optimize your content, you should always start from a well-crafted H1 tag.

5. Consistency

If the bounce rate of a website equals the number of visitors arriving at your landing pages, Google crawlers automatically decrease your rankings. Similarly, if you update your web pages once in a blue moon, your web pages will be blacklisted after some time. Google translates consistency as an effort to keep your visitors updated, and counts it as a positive SEO practice.

seo-practices-for-your-website

6.  Backlinking

We have always been told that the number of links on your website is equal to its rank on SERPs. Links can help build audience interest. However, if you put too many backlinks in your content, the audience may lose interest, resulting in increased bounce rate. Similarly, missing out on an important link can lead to reduced visitors. The right balance of quality and informative links in your content is necessary.

Let’s use CareerCrawlers.com as an example. If the webmaster wanted to rank better in Google for keywords related to CNA testing, an example anchor text to use is “CNA Practice Tests“. You want to be careful not to reuse the anchor text over and over again however. Natural backlink profiles mean highly varied anchor text.

7. Size of Content

Around five years ago, Google considered a 300-word document long enough for optimizing your website. Today, semantic indexing techniques of SEO require longer copies to evaluate the quality of your content. The size of your content matters even if you dislike SEO rules, you cannot optimize your website without following them. Therefore, posts of around 800-word posts are necessary for making your content eligible for optimizing on SERPs.

Needless to say, it is important to ensure that you cater to all types of audiences. If your website is not optimized for mobile audiences, this is the right time to make it mobile-friendly.

SaaS Branding

5 Tips for Building Web Presence on a Limited Budget

In today’s competitive online environment, building a powerful presence on the web is a critical step in achieving your business goals. In order to enhance your brand and increase visibility online, you must ensure that you are noticed and ranked highly by search engines. Regardless of how much you have to spend, the following tips can help you get started and begin driving the right traffic to your website.

Optimize For Your Audience

For many small businesses, investing in online advertising targeted directly at your preferred demographic is the most efficient way to increase revenue. Having a unique selling proposition is one of the most tried and true concepts in the marketing industry. It applies to online as well as conventional advertising. Make it clear that you are offering something that your competition cannot match!

audience

Having the correct key performance indicators is an important element of your tactical plan. Create a series of KPIs that is simple, easy to understand and directly related to an increase in your company’s bottom line. Pay attention to metrics that are performing especially well. For example, cost per conversion is often one of the most dynamic metrics for a growing business. Once you have identified the root causes of your most successful KPIs, you’ll be able to focus your energy more efficiently on enhancing your company’s performance.

Create a Budget for SEM

Paid search engine marketing methods are an essential component of your online marketing strategy. Following a budget for SEM allows you to take control over the keywords that will drive traffic. Depending on how much you decide to spend, your SEM budget can also dictate where your business appears within the search results.

One of the biggest advantages of SEM is that it allows you to determine the precise amount of money you are willing to spend. You can set your budget according to how much you wish to spend each day or for each click. You can even make a down payment that serves as credit, or you can use a prepaid credit card to pay as you go.

Start by researching the SEM programs offered by major search engines such as Yahoo, Google and Bing. They all provide SEM plans that are effective and easy to use. Next, write competitive ad copy that stands out from the crowd. Emphasize your strengths. Stress concepts such as free shipping, complimentary design services or unsurpassed inventory.

Gain the Right SEO Traffic

The best organic web traffic is free of charge, and you can achieve it through search engine optimization tactics. Begin by writing guest blogs for reliable sites that will direct blog readers back to your primary web presence. Existing sites in categories related to your niche are frequently looking for guest bloggers to lend them their expertise.

Your goal should be to establish yourself as an authority in your field. Once you have achieved that goal, demand for your guest blog posts will rise. To start, aim for publishing one guest blog post each month. As you pick up momentum, you will be able to leverage your extra traffic into new customers.

Create Fresh, Original Content

Keeping an eye on the latest big news items, reacting quickly, and writing insightful commentary can go a long way in gaining favorable spots on search engine results pages. Remember that Google’s algorithm favors fresh, original content.

tech-blogs

That means if you are among the first to post a clever reaction to a hot topic, you can attract a lot of extra web traffic. If your post inspires viral sharing and natural linking, you will benefit even more. According to industry experts, new traffic and engagement are two of the most significant factors that signal freshness to search engine algorithms.

Focus on Fast Mobile Speeds

According to Google, more than half of all search queries worldwide now originate from mobile devices. As a result, sites that load quickly on mobile devices and are easy to read on mobile devices are rewarded in search results. If your site loads slowly or is not mobile-friendly, you can be sure that your search results are not performing optimally. Update your site ASAP so it works efficiently on mobile devices.

Building a strong web presence won’t happen overnight – it takes time to cultivate, much like a flower garden or treasured bonsai. And the best part is you can gain the traffic your company needs to thrive on a budget big or small.  By using the right tools, a little creativity and a balanced approach, you can establish yourself online without breaking the bank.


Beth Kotz is a contributing writer to Credit.com. She specializes in covering financial advice for female entrepreneurs, college students and recent graduates. She earned a BA in Communications and Media from DePaul University in Chicago, Illinois, where she continues to live and work.

brand-name
Digital Branding

Powerful Ways To Create A Brand Name That Really Thrives In A Competitive Industry

 

While the term ‘brand’ conjures up plenty of marketing-speak, let’s keep things simple by defining branding as it is → your brand is what tells your customer what to expect from you and how you’re different from the other businesses operating in the same industry.

However, branding itself is not easy. Looking at any industry, there are plenty of multi-billion-dollar businesses with near-infinite marketing budgets, and trying to build your business’s brand from scratch can seem like an impossibility. Yet, many small businesses continue to surprise us, by using clever tactics to set themselves apart.

Not every business is built with a brand new idea that’s never been executed on before. Chances are, your business has plenty of competition, and your product (or service) is just one more in a plethora of options available to your competition. Unless your brand name is strong, you’ll be lost in the crowd, and forced to compete only on price, before you eventually perish. To ensure your business stands a fighting chance, here are some tips on creating a brand name and brand that is successful.

Great Tips For Creating A Brand Name That Sells

Analyze Competitors + Keep It Simple

Before coming up with any name for your new business, it’s a good idea to first take a look at your largest competitor brand names. As an example, let’s take a look at the fast food industry. If you’re a new fast food business franchise you may have competition from:

  • McDonalds
  • Hungry Jacks
  • Red Rooster
  • Burger King

If you take a look at these names what do they all have in common? They’re simple and memorable names. Creating a new brand name should be something that’s memorable, easy to remember, and something that is one, two or three words long. Any longer than this and you risk being forgotten. Longer names tend to be hard to remember and can be tiresome to say. For example:

Mrs. Pickles Specialty Hot Pies

This could be shortened to

Mrs. Pickles Pies

As you can see the second brand name is easier to remember than the first one, thus is easier to remember for your potential customers. This is why some brands such as Ford, Toyota, Uber, Windows, Apple, and other one liners work extremely well because they’re easy to remember and they also offer great products or services as well.

Use Complimentary Wording

When using words together to create a strong brand name, it’s important to make sure they complement one another and it doesn’t feel awkward when saying the name. For example:

  • Awkward: Burger Sword
  • Complimentary: Burger King

If you look at many large brand names with multiple words, you’ll find some have one thing in common. They have a descriptive word, and a noun. Example of the fast food restaurants:

  • Hungry Jacks
  • Red Rooster

Hungry and red both are descriptive words that help to lift the noun and make it more memorable because it gives a visual picture in your customers head. When creating a brand name, depending on your overall industry, try to put nouns and descriptive words (adjectives) together and see what you can come up with that may help envision your dream business name.

Make Sure It Looks Good On Paper

Before finalizing your brand name, you also need to make sure it looks good on paper and as a domain name online. The idea of this is because it will be seen and printed many times, and it needs to look good with the initial design and layout. When considering the design and layout here’s some things to remember:

  • Use simple drawings and colours to help create a more memorable brand logo. Complex logos aren’t as memorable as the single word or simple drawing designs.
  • Make sure the brand name looks good if you wrapped it around merchandise or promotional products. While you may not start out with promotional products, you still need to make sure it looks good for future reference.
  • Will it look good on different media mediums: Eg: billboards, flyers, magazines, webpage etc.

Sounding good and looking good on paper are two separate things. This is why it’s so important to really draw out some logo design options to make sure you can create a name and design that will be remembered years from now.

3 Power Steps For Brand Success

Laying The Foundation

In order to build a brand after the name has been decided that not only finds its way to the top of your target audience’s minds, but also increases your bottom-line while keeping the competition at bay, you must remember that your brand is not just about your logo. Or what a nice office space you have. Or even how awesome your website is. In order to get started on building your brand’s presence in a competitive industry, you must have a clear understanding of your:

  • Brand – What is/are your product/services, organizational values, vision and mission?
  • Target Audience – Know your target market inside and out. In fact, the more information you have, the better. We might even suggest that you build a ‘customer persona’ so you know exactly whom you’re targeting.
  • Competition – What are they offering? How are they differentiating themselves? What are their marketing strategies? Again, be as thorough as possible with your research.

Once you have the above information, you’re in a strong position to start building a brand strategy. Remember, as simple and obvious as the above seems, many businesses skip this step in a hurry to get with the ‘shiny’ aspects of marketing.

Define Your Brand

The moment you try to be everything for everyone, you’ve lost the game. Using the information, you collected in the above step, you will have a clear idea of where your business stands, strengths, weaknesses and plenty of competitor-related information. Now it is time to take the following steps and clearly define your brand:

brand image

What are the one (or two) things you want your brand to be known for (e.g. Google – Search, Uber – convenient transport). This will also be your unique selling point. It can be awesome customer service (e.g. Zappos) or a revolutionary addition to an existing product

  • How will the above help you differentiate your brand from those of your competition?
  • What qualities and feelings do you want your customers to have when they think of your brand?

Marketing Communications

Now that you’ve built a solid foundation, it’s time to put pen to paper and get to work on the “face” of your business. Don’t hold back. Let your creative juices flow. Remember, no brand stands out by being conservative. Look at your competition and identify ways in which you can differentiate your brand. Now, it’s time to work on your logo and other marketing collaterals:

  • What colors do you wish to use, that will help show off the personality of your brand while also differentiating yourself from competing brands?
  • Design a memorable logo and keep in mind that you will be using it everywhere. So, try to minimize or eliminate complex designs.
  • Establish brand guidelines so that all your communications will be consistent with your branding
  • Design your website in line with your logo and brand colors
  • Ensure all your marketing material such as social media profiles, leaflets, advertising etc. are consistent with your brand

Many businesses jump to this step directly. Step 3 is only as strong as the effort you put into Steps 1 and 2.

Conclusion

The above steps will help you get started in the branding game and build a solid foundation based on which you can launch your marketing efforts. If you look at any industry, the brands that are killing it and truly setting themselves apart from the competition are the ones who have done their homework on their market, product offering and competition. They understand that a brand goes way beyond a sleek logo and flashy website.

What challenges have you faced when trying to differentiate your business from your competition?


Bill Sheikh – Owner/Founder

I am the founder of U-Thrive Marketing. U-Thrive Marketing is one of the premier online marketing and website design firms in Tulsa, Oklahoma. Myself and my company have helped hundreds of companies across the US put their business on the map online and offline. I specialize in generating customers for the businesses I work with by utilizing proven online marketing tactics such as SEO, PPC & Social Media. I have been personally featured on many national and local publications with features and articles related to online marketing.