All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Create a branded blog
Digital Branding

6 Tips to Brand Your Blog

It’s never easy to stand out amongst the crowd in the blogosphere. So many online content publishers slap together a website and immediately start posting content without ever thinking about their brand and the message that they hope to get across. If you ever intend to break through all of the noise on the Internet, creating a brand has to become a top priority.

Take some time now to think about your brand. And use the following six tips to develop the ideal brand message that will get your vision and mission across every time.

6 Blog Branding Tips to Live by

Domain name

    • Get a distinctive and memorable website address – most of the popular .com domains have all been taken at this point, but you still can find a good one from time to time. No matter what, the name of your brand has to be distinct and memorable. And it must match your website address. This way it will be easy for your readers to remember the address so that they have a simple time typing it into their web browser the next time they want to stop by for a quick read.
    • Choose the right name for your brand – we’ve already touched upon this, but choosing the right name for your brand will go a long way with brand recognition. And people will have an easy time remembering who you are and what you’re all about.
    • Choose a consistent photo presentation – your blog is a big part of your business and it should share a consistent message. Regularly use the same type and style photos to keep your blog’s brand on point while continuing to get your message across. There are many sources for free images online. Use them to your advantage and always stay consistent.

Coordinate your blog palate

  • Choose the best color palette for your brand – whether you realize it or not, color is a big part of your brand and it really is an important element. Take some time to come up with the right color scheme that helps to get your message across. Make sure the colors you choose fit with your brand. Contact a graphic artist and ask for help if you’re having trouble making the connection.
  • Choosing the ideal theme for your blog – choosing an appropriate site theme is a critical step when branding. Not only does it provide viewers with the right visual cues; it also creates structure that determines the way your content is presented. How many sidebars will you have? One? Two? None? You also need to consider your overall goals when making a decision. If you’re using your blog to promote an online store, for example, you should always use a responsive eCommerce theme, not a one-size-fits-all design. This way, you know you’re setup with all the bells and whistles recommended to funnel leads toward your products and eventually generate sales.

Wordpress blog

Enhancing WordPress Themes With Plug-Ins

Add WordPress plug-ins for additional features – if you’ve chosen your theme correctly, your blog most likely has many bells and whistles already. WordPress plug-ins is a great way to add additional valuable features without the need to change your blog’s entire theme. Find out more about WordPress plug-ins by reading this additional resource.

increase your sponsors with branding
Local Branding

Attain Athletic Sponsorship through Branding

Attain Athletic Sponsorship through Branding

Gaining sponsorship as an athlete is never the easiest thing to accomplish. But it’s more than worth it when you have the funding that you need in order to continue to compete regularly without worrying about finances.

With the right athletic sponsorship, you’ll have the ability to participate in every event for your sport if that’s what you desire. You will not have to worry about fees because all will be handled by the endorsements made by your sponsors. Do you intend to compete athletically on a professional level? Are you running for charity? Follow the simple steps that we share with you today to make attaining sponsorship a breeze.

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Five-Step Branding Process to Attract Athletic Sponsorship

1. Learn why companies pay to sponsor athletes – it’s always best to start at the beginning. If you learn and understand why companies sponsor athletes, it will make it much easier for you to attain sponsorship and funding. In many cases, businesses will sponsor professional athletes with the intention of associating their products and services with them. By associating their products and services with you – the successful athlete – businesses can use this connection to attract more customers from their target market. When looking for companies as potential sponsors, consider your image, your personal brand, and the types of athletes that certain companies usually sponsor. If you fit their typical target, then by all means contact them to find out if sponsorship is possible.

2. Build a fan base – if you are a runner – as an example – and you show up for a race after race and even finish with decent times, there’s no guarantee that anyone would consider themselves your fans. You have to cultivate a fan base and build an audience. Media coverage is a great way to create fans. Social media is an excellent way to connect with people that are interested in what you do. Tap into all of these areas and build a rabid fan base of happy followers!

3. Evaluate potential sponsorships – as an athlete, you may pick and choose potential sponsorships. Choose sponsors in accordance with your values and remember that there is more to sponsorships than money. Plus, picking the right partners will help you gain more attention in the limelight. Make sure to choose sponsors that deliver additional exposure as well as sponsorship money.

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4. Find the right points of contact – as you research potential companies to sponsor you, keep everyone in mind. Do not dismiss small businesses or local organizations. Your local audience is definitely your target market and finding local sponsors will be a lot easier than finding them on the national level. Locating the correct points of contact at these organizations doesn’t need to be difficult. Find somebody currently sponsored by the company and ask for their help.

5. Initiating contact – now that you’ve developed an audience and found the ideal sponsors, it’s time to initiate contact. When reaching out to your initial contact, send this person a proposal. Make it short and sweet and shoot for 50 to 100 words. This should be long enough to get your point across without being too long and wordy.

Use this information to attain athletic sponsorship through branding.

5 Essential Elements of an Effective SaaS Website
SaaS Branding

How to Expand Your Company’s Brand to the Mobile Market

How to Expand Your Company’s Brand to the Mobile Market

Expanding your business’s brand is never easy. You have to do whatever it takes to get in front of potential customers. The hottest and most effective way to expand your brand is to tap into the mobile market. Why consider the mobile market?Well, we’ve all heard about online marketing success stories. We’ve heard about companies that took their business online, developed a website, started sharing valuable content, developed apps, and before long, they’ve experienced massive success.

Mobile Market Branding

The mobile market is similar, but truth be told, its better. More than ever, potential customers are accessing the internet via the mobile web. They are spending the majority of their time online on their tablets, smartphones, ipods and ipads. And they are using apps and playing games like there’s no tomorrow.

To reach this huge, untapped market, you need expand your brand to the mobile market. And we’re going to tell you how to make this happen today.

Are you ready to conquer the world of mobile brand development? Follow this brief guide and make it happen! Maximize Your Mobile Strategy with These 5 Suggestions

1. Make strategy alignment a top priority – stop jumping from one marketing trend to the next and get focused. When creating a mobile strategy, the best way to achieve success is to make sure it’s focused on one major goal. As an example, you can focus your mobile strategy on brand development. And do so in a way that will help you connect with your customers better.

2. Create a scalable campaign – tapping into the mobile market is only the first step. To achieve top level success, you need to begin thinking beyond the present. This form of online marketing is expected to grow and expand in the next 5 to 10 years. So put together a plan that will allow your company to grow along with the market. Keep your plan flexible and make sure there is room for serious growth.

3. Create phenomenal customer experiences via mobile – people love things that are new and exciting. They are sick and tired of the same old things vying for their attention. When developing your mobile plan, make it fresh and interactive. Design it in a way that will get people talking. This is the best way to effectively develop your brand via mobile.

4. Customer data security is a must – when doing business online via the mobile web, you’ll need to capture customer data in order to market effectively. Never, ever, keep your customer data insecure. This is a recipe for serious disaster. Be frank about customer privacy and what they can expect from you. And most important of all, have data encryption in place to prevent vulnerabilities. This is crucial for your success.

5. Have a solid development team – developing a strong mobile presence can be expensive and difficult to accomplish. With the right team in place, you’ll be able to handle anything that comes your way. Please use this information to expand to the mobile market. And if you need further information, please visit this link for additional resources: Has Your Brand Tasted Mobile Marketing?

Wedding planner
Local Branding

Effective Wedding Planner Marketing Strategies

It’s a great time to become a professional wedding planner. Statistics recently gathered in 2012 show us that the average income for a wedding planner is more than $45,000, which is well above the national average. And 10 year projections demonstrate that industry will grow by 33%.

Why Become A Professional Wedding Planner

Wedding planner

On average, most wedding planners get into this industry by working for a larger firm. Some self-starters jump into this occupation and immediately go into business for themselves. No matter which situation you find yourself in, building your new unique brand is necessary so as to create an excellent reputation while building your own brand.

If you are just getting started in this industry, using effective marketing strategies will help develop your brand and create name recognition that will eventually lead to bigger and better clients.

Let’s look at some of our favorite wedding planner marketing strategies right now.

Wedding planner

Making a Connection with Your Target Audience

In an effort to have success in business, you must figure out your target audience. And once this information is discovered, you can then create a focused marketing plan that will help you reach these individuals.

Thankfully, as a wedding planner, discovering your target audience is very easy. It’s probably easier than any other business model. Connect with your audience and use proper strategies to build your brand

So who is your target audience? For the most part, your target market is women in their 20s and 30s. And as you can probably figure out, these women have yet to be married.

Since your target audience is relatively young, it’s easy to find them online. Social media is a great place to build a wedding planner platform.

Sure, you can have success using traditional marketing methods. But those methods are often very expensive. Most likely, when first starting out, you will not have a huge marketing budget at your disposal. So going the social media route makes the most sense for a number of different reasons.

Economical ways to get your message in front of your target audience includes building platforms on Twitter, Facebook, and especially Pinterest and Instagram. Utilizing these platforms is the cost-effective way to build your online brand and connect with your target market.

Content marketing

Use High Quality Content to Build Your Online Brand

Besides relationship building through social media, disseminating high quality content is another powerful way to build your online brand. And if you create the bulk of the content yourself, you’ll put in sweat equity without needing a large content budget.

Content market is the ideal way to expand your reach even further. And not only that, when you share high-quality content with your target audience, you will establish credibility and authority in the wedding planner niche. This goes a long way to converting potential prospects into paying customers.

Are you unsure of the type of content to create with the aim of building your online brand? We found an excellent example of the perfect wedding planner’s blog. You can check it out by visiting the blog  of San Diego wedding planner Amy June.

Conclusion

Getting into the wedding planning business is a great way to develop a healthy financial future. Use the strategies presented today to help effectively market your wedding planner business online.