Category: Digital Branding

Digital Branding

Should You Relocate Your Business?

There are many reasons why you may want to relocate your business. Your business may be in a building in which the rent is too expensive or the management does not adequately maintain the property, or, you might be looking for a better area that services faster broadband. (you can find a broadband connection comparison right here.). You may decide that another area of town would bring more traffic and clients in your doors. Alternatively, you may decide for personal or business reasons to move your office to an entirely new city or state.



Relocating a business could result in loss of clients or employees who do not want to make the move to the new location. The farther the move, the more likely the chance business managers and owners face this challenge. As a result, business owners and managers should consider whether the benefits associated with a move outweigh the potential loss of valued clients and employees. How difficult will it be to replace these clients and employees in the new location? What are the potential financial gains and losses to the business? 

Businesses may not be aware of all the potential tax changes that a relocation could trigger. Even a move across town could involve crossing city limits or county lines. Crossing over those lines could result in changes to business tax, locality tax, sales tax, and property tax. Business owners should consult with an accountant about the tax implications associated with even these local relocations. Relocating across state lines can also introduce changes in business and sales tax for both the business and its clients. Depending on the location, businesses may be required to pay tax on commercial leases. Pay close attention to all of the potential tax changes and how they can impact net income.

Finally, consider not only the additional income that may be generated in the new location but also the costs of relocating and doing business there. How do real estate costs compare to your current location? How much will it cost not only to physically relocate but also to inform clients and create innovative marketing materials? What time and cost will managers incur in hiring and training new employees? Are the required costs of salaries and benefits different in the new location? Will the company be paying any relocation costs for current employees? An accountant can help you estimate and prepare for these additional expenses.

Relocating your business to a new location can bring many new, exciting opportunities for growth. In all of the excitement, however, do not lose sight of the need to prepare for all possible expenses and changes that will impact the business. An accountant can help identify potential costs and tax implications that will impact your business as well as help minimize the impact on your business finances and tax bill after the relocation.

 

Digital Branding

Online Fitness Course for Serious Athletes

A few decades ago, personal trainers were reserved for the rich and famous. In recent years, personal trainers have become very popular with the general public. If you want to increase your personal fitness goals, you should consider working with an online fitness coach. If you live in a small town, the nearest gym could be several miles away from your home. An online trainer is an affordable option. When you use an online personal trainer service, you can train from anywhere in the world. You will save money on travel expenses, and you will not have to change your daily routine. When you are out of motivation, an online trainer can push you in the right direction. 

Convenient and Affordable Training



A large segment of the general population does not have a fixed weekly schedule. Serious athletes need flexible workout schedules. An online personal trainer will always be by your side. When you take a personal trainer course, you can exercise in your home or at a local park. Whether you are energetic in the morning or in the middle of the night, your personal training course will be available to you whenever you need to workout. An online course will save you thousands of dollars, and it is more private than a traditional personal training session. You do not have to be subconscious while you are exercising. 

A Customized Fitness Plan



An online coach can give you the insight you need to reach intense fitness goals. Your coach can design a nutrition plan, and he can select exercises that are tailored to your specific needs. Your coach will take into account your training experience, physiology, gender and your level of commitment. You can communicate with your coach on a daily basis, and your coach can use motion tracking software. You can contact your trainer when you need advice about hunger management, stress management, sleep optimization and time management.

Great for Serious Athletes



Online fitness training is best for athletes who are at an advanced fitness level. The coach can give you guidance, but you should be committed to achieving your fitness goals. You should train at least three days a week. Many athletes shy away from intense interval training because they do not want to push themselves hard. Your coach will give you the extra push you need to take your routine to another level.

Get Valuable Feedback



All athletes need feedback. Since you are having virtual coaching sessions with your coach, you can pick time slots that are perfect for your busy schedule. When you hire an online coach, you will always have instant feedback. If you have any questions, you can receive a response within a matter of hours.

Do not settle for a general workout routine. Online fitness courses are challenging, and a great course will help you gain muscle mass. Join a course today, and you will see your physique change within a matter of weeks.

Digital Branding

4 Ways to Create an Engaged Team Using Your Corporate Brand

As a leader in your industry, it is often difficult to connect your corporate brand with the rest of your team. Creating an environment of teambuilding and employee engagement is a fantastic way to achieve the brand objectives of your company.

Teambuilding Using Your Corporate Brand

This process doesn’t need to be any more difficult than it already is. Please use the four suggestions that we are about to share with you. Apply them from the very beginning when onboarding new members of the team and use it to help existing team members.

1. Create a Team Brand 

When you build a Team Brand, you will have dedicated members of your staff that are ready to perform special tasks and are eager to complete their assignments. Many of these tasks will be relegated to brand communication. As an example, some tasks will include creating and implementing a brand strategy, adding valuable insight and input in regards to corporate communication campaigns, getting involved in social media discussions for the company, and handling client feedback.

2. Make brand reinforcement a top priority

Take the time to refine your current system or put an entirely new system in place that guarantees that brand reinforcement is a main priority for your company and staff.

As an example, let’s say that your brand is about innovative product development. This message needs to come across in every way possible. You have to infuse your brand with innovation in all of its processes and systems. That’s how companies stay on point with brand reinforcement, because it becomes everything that your brand is all about. One way to reinforce your brand is to reach out to and engage brand ambassadors.

3. Build solid employer/employee relationships

A simple way to keep your team engaged is to build a solid relationship with them as a leader. These relationships should be founded on engaging conversations that you have with the members of your staff. When you stay connected with your employees, you should also have regular conversations about the brand strategy. Help them get a better grasp of the company’s values, vision, mission and more. And even help them better learn key brand initiatives, brand attributes, your brand’s promise, and a host of other things that will keep them on task.

Think about Google as a prime example. All Google employees know more than the basics about the company. There is a very popular story behind the color scheme of the Google logo, and every employee knows it.

Do your employees know why you chose the colors for your logo? Maybe it’s time they find out.

If you’d like to become a better leader for your team make sure to check out these infographics.

4. Make a commitment to your company’s brand identity

Whether your company has been around for many years or it’s a brand-new start up; committing to a brand identity is an absolute must in today’s business world. Come up with brand imagery, fonts, color schemes, and more, and stay consistent with them with all communications and marketing messages.

Here’s a useful resource for branding a startup: Illustration: Brand Your Startup Uniquely

 

Digital Branding

Finding the Best Type Of Homeowner’s Insurance

There are so many necessary steps in buying a new home, that it can be overwhelming to the first-time home buyer. When they are considering homeowner’s insurance, they may think that signing their name on a policy is all that is needed. Since there are different policies, homeowners must be certain that they get the right type of coverage. If you are shopping for homeowner’s insurance, here are some guidelines to consider:

Compare Policies And Coverage


Before you are approved for a mortgage loan, the mortgage company will require that you have homeowner’s insurance. If you live in a place that is prone to earthquakes or flooding, you will need to purchase additional insurance for home protection. 

You have a choice when it comes to insurance companies; however, you need to have sufficient coverage. Do some research and find the best insurance for your budget. Just because a policy is cheap does not mean it has the best coverage for you. Click here to discover articles about homeowner’s insurance.

Combining Insurance with Your Mortgage


You can use an escrow account to include your insurance premium with your mortgage, states bankrate.com. In this case, paying the insurance premium becomes the responsibility of the lender. Escrow accounts are preferred by mortgage lenders because they know that their loan will be safely insured. When you choose this option, you will probably need to pay up the insurance premium for a year at the closing meeting.

The Difference Between Replacement Cost and Cash Value


Your amount of coverage is more important than the price of your policy. There are two different plans from which you can choose. The policy can be for either cash value or replacement cost. If your home was destroyed and you have replacement cost insurance, the company would pay you the cost to rebuild your home at current market value. The replacement cost would be more expensive as time goes on, because the cost of materials and labor fluctuates with the market. If you choose a cash value plan, you will only get enough money to pay off what you owe on the mortgage. Your loan will be paid off, but you are still will not have a house.

Find A Policy with An Affordable Deductible


Your home insurance deductible can be anywhere between $250 and $1500. This is the amount that you must pay before your insurance starts to pay. The higher your deductible is, the lower your monthly payment will be. You will pay a higher rate when you reduce your deductible. This is something to consider if something happens to your home. You will have to come up with a lot of cash if your deductible is high. Usually, your lender will have guidelines for what deductible rate will be allowed. 

If you keep these helpful hints in mind, you can get the insurance policy that is best for your home and is still budget-friendly. Any reputable insurance representative will be happy to discuss which policy is in your best interest. You will have the peace of mind in knowing that your mortgage is safely insured.

Create a branded blog
Digital Branding

6 Tips to Brand Your Blog

It’s never easy to stand out amongst the crowd in the blogosphere. So many online content publishers slap together a website and immediately start posting content without ever thinking about their brand and the message that they hope to get across. If you ever intend to break through all of the noise on the Internet, creating a brand has to become a top priority.

Take some time now to think about your brand. And use the following six tips to develop the ideal brand message that will get your vision and mission across every time.

6 Blog Branding Tips to Live by

Domain name

    • Get a distinctive and memorable website address – most of the popular .com domains have all been taken at this point, but you still can find a good one from time to time. No matter what, the name of your brand has to be distinct and memorable. And it must match your website address. This way it will be easy for your readers to remember the address so that they have a simple time typing it into their web browser the next time they want to stop by for a quick read.
    • Choose the right name for your brand – we’ve already touched upon this, but choosing the right name for your brand will go a long way with brand recognition. And people will have an easy time remembering who you are and what you’re all about. For example, bestonlinecoursescoupon has a long name but branding wise catchy and easy to remember.
    • Choose a consistent photo presentation – your blog is a big part of your business and it should share a consistent message. Regularly use the same type and style photos to keep your blog’s brand on point while continuing to get your message across. There are many sources for free images online. Use them to your advantage and always stay consistent.

Coordinate your blog palate

  • Choose the best color palette for your brand – whether you realize it or not, color is a big part of your brand and it really is an important element. Take some time to come up with the right color scheme that helps to get your message across. Make sure the colors you choose fit with your brand. Contact a graphic artist and ask for help if you’re having trouble making the connection.
  • Choosing the ideal theme for your blog – choosing an appropriate site theme is a critical step when branding. Not only does it provide viewers with the right visual cues; it also creates structure that determines the way your content is presented. How many sidebars will you have? One? Two? None? You also need to consider your overall goals when making a decision. If you’re using your blog to promote an online store, for example, you should always use a responsive eCommerce theme, not a one-size-fits-all design. This way, you know you’re setup with all the bells and whistles recommended to funnel leads toward your products and eventually generate sales.

Wordpress blog

Enhancing WordPress Themes With Plug-Ins

Add WordPress plug-ins for additional features – if you’ve chosen your theme correctly, your blog most likely has many bells and whistles already. WordPress plug-ins is a great way to add additional valuable features without the need to change your blog’s entire theme. Find out more about WordPress plug-ins by reading this additional resource.

Digital Branding

What CrossFit Can Teach Us About Creating a Successful Brand

You can’t get far in any large city without running into a CrossFit box (gym). This fitness phenomenon has created a cult following all over the U.S. This movement started from one small gym in California and has multiplied into 10,000 independently-owned CrossFit boxes. CrossFit even has it’s own annual international competition known as the CrossFit Games which features 200,000+ participants. CrossFit members pay $150 to $200 per month to climb ropes, flip tires, and do pull ups in old warehouses and manufacturing plants. You won’t find any frills such as a sauna, pool, or tennis court here (like a traditional gym). If you know anyone who’s a member you surely know that they absolutely love talking about CrossFit, and want you to join.

So, how has CrossFit become so successful?

If you’re looking to create a brand for your own business, you can learn a lot from CrossFit (sans the tire flipping). Below you’ll see how CrossFit has become so popular and learn how you can use the same principles in your own business.

Make Something Awesome

Make Something Awesome

People don’t join CrossFit just for the T-Shirts. In a study conducted by the Physical Activity Sciences Laboratory at Laval University, participants in one group exercised for 45 minutes on a stationary bike at moderate-intensity and another group exercised in 20-minute intervals at high intensity. The high-intensity group lost burned the same number of calories as the moderate-intensity group but lost nine times more fat. Your body responds to high-intensity exercises by releasing human growth hormone (HGH) into your blood. These hormones cause your body to build muscle and burn fat. Walking, a light jog or a moderate pace on the elliptical doesn’t trigger this fat-burning phenomenon.

CrossFit’s high-intensity workouts use this science to give its members awesome results. From this, we learn that step one to having an outstanding brand is having a product or service that just plain works. All the marketing and branding in the world can’t save your business if you’re selling a dud to your customers.

Tap Into Your Customer’s “Lizard Brain”

Tap Into Your Customer’s “Lizard Brain”

Athletic rituals have been around since the beginning of time. Once man was no longer required to hunt for all of his meals, athletic contests became a substitute. From the Ancient Greek Olympic Games to modern times, success through physical competition has always been seen as a symbol of superiority and has been encouraged throughout our culture. Great marketing always does a great job of tapping into our most basic and primal human instincts. CrossFit is no different. CrossFit’s daily rituals of intense exercise flip a primal switch in our brains. Instead of promising vain results such as washboard abs and a nice butt, CrossFit promotes mastering exercises for practical, functional results such as a strong core.

To truly make your brand irresistible you must tap into the “lizard brain” of your customer by offering a product that stirs emotion and guides him or her toward instinct-based decision making. Google’s “Dear Sophie” ad created media buzz because it profoundly evoked emotion through storytelling. The ad successfully made consumers feel a certain way. Your marketing must have an emotional context to make your brand more engaging.

For example, if you are trying to market boxing classes, it’s great to spin your campaign around world-famous boxers who have been known for their persistence, motivation, and achievements. That way, when you are aiming to sell best boxing shoes, you are not just selling the shoes – you are selling the success that follows them.

Build a Community

Build-a-Community

In a study completed by Norwich Medical School, researchers discovered that participants who engaged in group exercise performed better and at a faster pace than they would have on their own. They also had a more positive attitude towards exercise and reported feeling less alone and isolated during their daily lives. CrossFit workouts revolve around a group exercise format. Each CrossFit Workout of the Day (WOD) session is completed by anywhere from 5 to 20 people. Completing physically grueling exercise within a group bonds those people together and allows them to perform at a level they may have not achieved on their own (think: the military).

CrossFit has a rabid fan base due in large part to the community that they have created through their group workouts. If you want your customers to be loyal followers and disciples of your brand, you must create a community within your business. Reaching individual customers has never been easier throughout the history of the world than it is now. For example, Starbucks’ My Starbucks Idea platform is basically a new-school version of the tried-and-true suggestion box. This outlet has given a voice to Starbucks’ customers and partners and has led to over 300 innovations including digital tipping and free Wi-Fi. You may not have the same reach as Starbucks but you can still use tools like social media to listen to your customers and create a fun, interactive experience for your brand.

Conclusion

CrossFit has been so successful because it reaches its customers on an emotional level, creates a strong community, and sells an outstanding product. Creating a loyal following of customers is no easy task but implementing the marketing lessons above will put you on the right track.

Digital Branding

The Convenience of Work Order Management Software

Work order management software is a phenomenon in the delivery world these days. Businesses of all types are rapidly beginning to pick up on the advantages this type of software brings to the table. If you’re a professional who is always looking for smart and efficient ways to enhance your service delivery approach, brand new management software could be the answer you need. Facilities supervisors can’t stop praising this kind of software and the many advantages it offers.

About Work Order Management Software

Work order management software, in brief, is a CMMS. CMMS stands for “Computerized Maintenance Management System.” After an individual sends in a request for a work order, the software provides an in-depth overview of the process in full. This overview can be helpful to both technicians and managers on the team. This software gives professionals the opportunity to take control of customer details. It enables them to procure all required resources. It enables them to recruit necessary team members, schedule tasks and take care of any and all potential issues that may pop up. This software can be convenient for professionals who want to minimize delays of all kinds. Since work order management software doesn’t require a lot of paperwork, it helps keep potential mistakes and confusion at bay.

How New Software Can Improve Your Job on a Daily Basis

The addition of work order management software can enhance your daily tasks in ways you probably can’t even imagine. The software can simplify the processes of setting up and assigning all kinds of orders to your employees. Some noteworthy features that are part of this software include reporting automation, real time updates, cost monitoring and even preventative maintenance.

Cost monitoring can be useful for many diverse reasons. This monitoring can come in handy for people who want to be in the loop regarding random material and labor costs. If you’re interested in work order software that offers everything from asset availability overviews to project coding assistance, there are many widely known options that are available to you.

As an example. EZOfficeInventory is an equipment maintenance software that allows you to create work orders to keep track of vendors, costs, and tasks from one centralized space. This kind of solution can greatly improve decision-making, increase uptime, and ensure you’re always in the know about important projects. 

High-Quality Accounts Receivable and Invoice Processes

If you’re interested in the concept of making your business’ accounts receivable and invoicing processes and techniques a lot easier and more convenient, then work order management software may be a suitable choice for you. This software can be helpful to people who don’t want to have to waste precious time waiting for checks. Customers can reap the rewards of work order management software as well. This comprehensive software gives customers access to communication practices that are prompt and dependable. It also provides businesses with stronger worker accountability. These factors can all contribute to enhanced productivity on a daily basis.

Excellent Customer Service

Customer service is something that’s paramount for all varieties of businesses. If you want to give your business’ customer service approach a major boost, you can’t go wrong with making work order management software part of your life.

Digital Branding

Marketing Your Business Starts With A Great Website

The world of SEO is ever changing. Google started out with keyword driven search engines. The more keywords you stuffed into an article, the better your chances of getting a good ranking. However, these days, if you stuff numerous keywords into an article, you won’t get the ranking that you want. Rather, Google and other search engines are looking for high content, sites that are mobile optimized, and those that have videos and other pictures for customers to see. With all of these changes, how is anyone to keep up with all these demands? The answer is clear; you must have a marketing firm help your company’s website and ongoing SEO.

 

Your Website Is Your Bread and Butter

People often refer to an item of importance as the “bread and butter” of their business. If you want to make money in today’s market, you must have a stellar website. Gone are the days when a page with some color graphics got you in the running. You need to have a site that can stand up against all your competitors and has all the bells and whistles that they do to offer your customers. Think of your website as the backbone of your business, if it falters, the entire thing could crumble.

 

Marketing Has New Demands

In the world of marketing, one thing is for sure, things are constantly changing. Unless you deal with all these things on a daily basis, you will probably miss important things that matter to your advertising aspect of business. The most important thing you can do for your business is ensuring that your website is optimized. The next thing that must be done is offer things on your site that others do. For instance, do you have tap-to-call buttons or google maps? Customers have become accustomed to clicking a button and being able to have Google get them where they need to go. A highly recognized company GRDigital does this extremely well and are constantly changing their marketing efforts to ensure they are following the best practices with Google. They may see it as a hassle if you don’t offer this little feature.

 

Promotion Is The Key To A Well Trafficked Site

 

To get visitors to come to your site, you need to promote it. Are you linked to social media? You can keep it surface or really use social media to help you advertise. By linking your website to your Facebook and Twitter pages, you can drive customers back to your main site to order. Social media helps you gather data and gives you reports that allow you to see what kind of demographics is attracted to your page. You can work on other key demographics and help to build your business around those that are most interested in your offerings. Madigan Marketing is one of the many companies that offers customers a high ROI. Spending a bit of money on your website can help build your business.

 

Today’s Market Is Digital

More than ever before, businesses are conducting sales and other services online. They are skipping the overhead costs of a brick and mortar establishment. Since most of the business is on the world-wide-web, you must make sure that your site has everything the customer needs and more.

Build your e-commerce brand online
Digital Branding

Tips on How Businesses Can Reduce the Cost of Electricity

Managing a small and large business is a challenging venture. It is even more challenging if you have to deal with different types of costs when starting up. One of the common costs you are likely to encounter is electricity. Such costs can affect your profitability significantly if not handled properly. Here are ways you can save on electricity bills and increase your profitability.

Embrace Energy-Saving Practices

Most utility companies have off and high peak seasons. Off-peak seasons have lower energy rates than high peak seasons. Only use excess power during the off-peak seasons. Encourage the workers to embrace this practice and determine how the energy consumption rate reduces with more strategies.

Get a Thorough Energy Audit

Get a company to do an energy audit in your business premises. An audit helps you know how much energy you consume. It also enables you to determine the areas where there is a significant loss of energy, and how you can reduce the amount of power used in those areas. Most electricity providers carry out energy audits. You might want to call your provider to get the job done easily and effectively.

Use Energy-Efficient Bulbs

LED bulbs use less energy and have longer lifespans. These bulbs are certified by the Design Lights Consortium, meaning they are capable of reducing the power consumption rate by 75 percent. In addition to these benefits, you will notice that using LED bulbs could save a lot of money during replacement. You only remove the luminaire and not the whole fixture.

Purchase Energy Efficient Devices

Energy-efficient devices have higher upfront costs than the conventional variants. Though expensive, an energy-efficient device has lower long-term operating costs when compared with others. Only buy devices that are Energy Star-qualified. These devices consume about 20 percent less energy than those without energy ratings.

Hire the Right Electricity Company

There are several companies out there who offer different Houston electricity rates. Make sure you carry out the due diligence to get the right company. Avoid companies that offer expensive rates and always be on the lookout for people who purport to facilitate electricity installation. Also, make sure the company is fully licensed to operate in Texas.

Hiring the right company will enable you to get cost-effective solutions to your energy needs. Some companies offer additional services to clients to help them manage their electricity consumption effectively. This could be in the form of energy-saving tips, free LED bulbs and incentives.

Use Natural Lighting During the Day

Artificial lights consume a lot of power. It does not make sense to turn on the lights during the day when you could use the natural light from the sun. Try to maximize the amount of natural light by opening your windows and installing transparent glass panels. Less energy consumption means more money saved on electricity bills.

Use Energy-Efficient Features

Purchase equipment with features that allow you to save energy. This may include printers, air conditioners, photocopiers, microwaves and many others. Teach your employees on how to use those features effectively. Get rid of old gadgets that do not have such features and replace them with energy-efficient variants.

Digital Branding

Things to Watch Out for When Hiring an SEO Company

If you are thinking about hiring an SEO company to help you market your business online, chances are good that you are making a good decision. The truth is that in today’s world, more and more people are using Google and other search engines to look for businesses. If your website does not show up at the top of the search engine results, these same individuals might just go with one of your competitors instead. It is important to note, however, that not all search engine optimization companies are created equally. These are a few things that you should watch out for when you are looking for a company that you can hire for search engine optimization services.

 

Too Cheap Prices

If you are like many business owners, you are probably always looking for a good deal when it comes to your business. There is certainly nothing wrong with shopping around and comparing prices so that you can get the best possible deal for search engine optimization and online marketing, but this does not mean that you should go with a company that is too cheap. The right type of SEO can be incredibly time-consuming, and a company that is doing it for too cheap might be cutting corners, which isn’t going to be a good thing for your marketing campaign or your business.

Inexperience

There are a lot of beginners out there who are really getting the hang of things in regards to online marketing. However, search engine optimization is not really something that you can learn overnight, no matter how much you read about it. Therefore, you will probably want to ask about how much experience the SEO company has. Not only will you probably want to look for a business that has plenty of experience in the field of search engine optimization, but you will probably also want to find one that knows a little bit about your industry, such as by working with other similar businesses in the past. This can help you ensure that you have the right team working on your SEO campaign.

Lack of Services

seo_packagesNowadays, many Tucson SEO pros offer a lot of other services as well. Along with optimizing your website for search engines, they might also help with things like setting up a pay-per-click advertising campaign or assisting you with marketing your website on social media. There is really no reason to miss out on this marketing assistance or to have to hire multiple companies when there are so many search engine optimization professionals out there who can help you with other aspects of online marketing as well.

As you can probably see, there are a few different things that you will want to watch out for when hiring an SEO firm. If you watch out for these things and do your research, you should be able to find an SEO business that you can trust with helping you to market your website online.