Category: Digital Branding

Digital Branding

Why You Shouldn’t Attempt to Do Your Own SEO

If you have been thinking about promoting your website on the World Wide Web, you might have done some research about doing so. Along the way, you might have heard about search engine optimization, which is used to help promote your website on the major search engines. There are a lot of instructional guides and videos out there that are supposed to teach you how to do your own SEO, and as a business owner who might like handling things by yourself whenever possible, this might seem like an appealing option. However, it is usually not a good idea to attempt to handle your search engine optimization campaign all on your own. Here’s why.

You Could End Up Doing More Harm Than Good

One thing that many people do not know is that it is possible to make your search engine rankings worse when attempting to execute a search engine optimization campaign. This can be done in a few ways, such as if you follow old and outdated SEO methods. Since you are probably looking to promote your website, the last thing that you probably want to do is make your search engine rankings worse. If you hire a professional like the team at http://seattle-seo.net/, you will know that this will not happen. Instead, you’ll see the positive results that you are looking for.

It Can Take More Time Than You Realize

Another thing that many business owners do not realize is just how much time it takes to put together a search engine optimization campaign and to run it as it should be. If you’re like most business owners, you might stay busy doing all the many things that you have to do to run your business. This means that you really might not have the spare time to put aside to run your SEO campaign. If you hire a professional team to do it for you, however, you will know that there will be a whole team of people working on running your SEO campaign as it needs to be. Then, you can dedicate your time to the other things that you need to do.

You Won’t Be Able to Take Advantage of Other Professional Assistance

A lot of good search engine optimization companies offer more than just SEO services. Some of them will help you with things like creating social media profiles for your website and promoting them to your audience. Others will help you set up a pay-per-click or other type of advertising campaign that can help you bring in more traffic. A good SEO company can help you with marketing your website in multiple ways.

If you have thought about doing your own search engine optimization campaign, you should know that this usually is not a promising idea. However, if you work with a team of professionals, you can help ensure that your website is promoted online in the way that you want it to be.

Digital Branding

5 Ways SEO Can Help Your Brand Marketing

Improving brand awareness is one of the top concerns for businesses, and a website is one of the most effective ways to do this. This is because your website is the first point of contact with your target audience. Your website can bring in leads, prospects, and attract new customers.

If you are looking to brand yourself and build a successful business, one of the best ways to do this is using SEO. SEO is simply tactics you can use to obtain a high-ranking placement in search results to increase the number of visitors to your website. Simply put, if your website isn’t ranking well in search engines, you won’t be found online.

As you begin using SEO to help your brand marketing, one of the most important things to keep in mind is that it isn’t just about using certain keywords; SEO focuses on the user experience, so if the quality of your content is low it won’t increase your ranking.

search-engine-optimziation-marketing

Below are 5 ways SEO can help you build your brand for more effective marketing:

  1. SEO increases the visibility of your business

Having a strong online presence with a website and social media is vital for continued growth in today’s market. SEO can play a key role in helping you develop a strong online presence by allowing your business visibility to increase with consumers who use search engines like Google. SEO ensures you will have a strong online presence and continue to see increased growth in your business.

The higher your visibility is in search results, the more exposure you are giving to your brand, which leads to more traffic from organic searches. By effectively using online advertising, social media, and search engine results, you increase exposure to your brand and drive out the competition.

Infographic created by Straight North, one of the top internet marketing companies in Chicago

  1. Better user experience

It is now more important than ever to take the usability of your website into consideration when optimizing your website. That’s because search engines look for websites that are easy to navigate, offer relevant information, have a design that is easily accessible, and delivers quality content.

Search engines also take into account how visitors use your website; for instance, if they come and then leave quickly, this is an indicator that they didn’t find what they were looking for. So if your website has too many visits like that, search engines determine it isn’t relevant and drop your visibility.

But because search engines take the usability of a website into consideration, using SEO can decrease your website’s bounce rate. It ensures users are given a positive experience, are able to navigate through your website, learn more about your product, and are converted into buyers.

  1. Cost effectiveness

The costs for social media advertising, PPC advertising, or purchasing leads can add up quickly. SEO is cost effective as a marketing strategy is because it targets people who are already looking for your service or product and produces better conversion rates.

That’s why it is important to understand your target audience, their search behavior, and their buying habits so you not only optimize your website, but increase your visibility for the right market.

  1. Instills trust in your business

In our fast-paced environment, digital users want to know immediately who they can trust and why they should choose one brand over another. Once you achieve a high ranking in search engine results, this sets you apart as an authority in your field. It also establishes trust with your audience since businesses that are listed in the top 5 results of search engines are perceived as more trust-worthy.

On an example of the home remodeling industry, many people before they even engage in speaking with potential contractors spend hours in search engines, finding the best experts and deals. If you are working in a specific niche, such as “transitional style“, you would want to rank higher for this keyword, so they can easily find you as an expert on the topic.

  1. Access to new data

As you begin using SEO and begin having a higher number of visitors, you can begin to using analytics to track information about your visitors. You can see what key words they used and how much time they spent on a page. You can also see where they are located and what time of day they are the most active online.

For instance,maybe you can see that the most commonly used key phrase to find your website is “San Diego SEO” and that a large percentage of your visitors are located on the West Coast; this is valuable customer data that will help you develop better strategies for advertising.

 

Digital Branding

How to Update Your Interior Setting

Your interior setting is a reflection of your style and taste. The quality of the environment will determine how comfortable you feel while spending time at home, whether you are entertaining guests or are relaxing by yourself. If your home has become outdated, there are a few ways to increase the quality of the setting using the guidelines listed below.

Add a Backsplash

A backsplash will take the design of your kitchen or bathroom up a notch with subway or tumbled stone tiles that are installed. Although backsplashes were once used to protect walls from splashes, they are now a decorative element that will boost the value of the home. Some of the trendiest backsplashes include salvaged materials, reclaimed wood, and marble. 

Install Shutters

The window treatments that are used will contribute to the design of your home and should look appealing to update your interior setting. Consider installing plantation shutters from a company like http://www.theshutterstore.com/ to cover each window with top and bottom halves that can be opened to allow more light into the home. There are a variety of color shades that you can choose from to ensure that the shutters complement the surrounding decor of the home. 

Add Wallpaper

Although wallpaper has been outdated in recent years, it has now made a comeback and will contribute to the design of the home. Choose a trendy print that includes a faux marble print, oversized florals, or a herringbone design. Wallpaper will allow the home to look professionally decorated and is ideal for larger spaces. It can also be used on an accent wall to prevent it from overpowering the room.

Add Crown Molding

Crown molding will add charm and value to your interior setting. You can upgrade a plain room with crown molding to create an elegant space, which will boost your home’s value. Consider using Trimroc molding, which consists of lightweight polystyrene foam that is coated in hard plaster and is easier to install yourself.

Install Dramatic Chandeliers

The lighting that is used in each room is one of the main focal points of the setting that will set the style of your home. Consider dressing up your laundry room with a regal chandelier that is an easy afternoon project and is affordable to purchase. You can also add a drum light fixture in a dining room or a retro starburst chandelier in your kitchen to create a modern environment that looks chic.

Use New Fixtures

From door knobs to pulls that are installed on your kitchen cabinets, there are several areas where the hardware of your home will determine how dated the property looks inside. Consider installing new fixtures and choose from a variety of finishes by selecting brushed nickel, aged copper, or bronze. You can use modern stainless steel knobs if you want your home to appear sleek and sophisticated or use vintage-style knobs if you’re creating a farmhouse style. Painting or restaining the cabinets will also allow them to look updated.

 

Blogging
Digital Branding

4 Ways to Attract More Readers to Your Blog

Are you having a tough time increasing traffic to your blog? You may have started out in this business wearing rose-colored glasses. You probably believed that if you posted it they would come. Unfortunately, this statement is only halfway true. You definitely have to post more than your fair share of exciting content, but nobody’s going to ever find it unless you actively promote your blog and content so that your target audience can easily find it.

Sounds difficult, right? If you don’t know what you’re doing than it will feel practically impossible. On the other hand, if you take the time to learn how to attract more readers to your blog, they’ll be visiting in droves and you’ll have more readers than you ever imagined possible in no time at all.

Are you ready to learn how to attract more readers to your blog? We’ve discovered four simple techniques that will bring more readers than your servers can handle! Before long you’ll have to upgrade your server setup to accommodate all of your awesome new fans.

Blogging

Attract New Readers to Your Blog Using These 4 Amazing Techniques

  • Stick to a regular posting schedule – when you have a regular posting schedule, and you stick to it religiously, your readers will know when new content is going to come their way and they will absolutely expect it from you. When people first visit a new blog, they often look at the published date of the most recent posts. At the start, they want to see if the blogger regularly posts content. And then they check to see if the blogger posts content consistently. Visit www.catchingupwithCassandra.com and see firsthand how easy it is to develop and stick to a consistent posting schedule.
  • Make sure your content is relevant for your specific audience – some bloggers have a tendency to create posts that are all over the place. This is a big mistake because people tend to read blogs when they are interested in learning about one main topic. They do not want to become a regular reader of a blog that posts about videogames one week, TV shows the next week, and pressure cooker recipes a week later. A blog like that is confusing and all over the place. Find an audience that you are trying to cater to and then create content about that specific topic. Try not to ever veer off course, because otherwise you may upset your readers and scare many of them away. And that’s the last thing you want to do if you’re trying to get and keep more readers for your blog. Check out www.savingcommoncents.com to see a great example of staying on topic.

Social media

  • Use social media channels to promote your blog – at this point, every blogger must have social media accounts on all the most popular sites like Facebook, Twitter, Pinterest, Instagram, and every other flavor of the month social media site. Why? Your readers spend hours of their time on the sites every day. If you ever want your content to go viral, you need to begin sharing it on social media. Not only will social media make it faster to spread your message and get you more fans, having social media accounts is a great way to make it easier for new people to discover your blog and brand.
  • Let other bloggers guest post on your site – by allowing other bloggers to guest post on your site, you are instantly opening up your blogging platform to their readership. More often than not, the blogger will notify their mailing list about the guest post and then direct their fan base to it. This will immediately bring healthy attention to your blog along with a fresh, new readership.

Interesting blog content

Conclusion

Attracting more readers to your blog may seem difficult on the surface. If you begin using the four strategies that we have shared with you today, new readers will begin visiting your blog faster than a speeding bullet. Try them out immediately to learn the truth firsthand.

Blogging
Digital Branding

Content Marketing for the Self-Employed

Coming up with ways to successfully market your products and services is often difficult for self-employed entrepreneurs. In the past, you needed a massive marketing budget in order to get your name out in front of potential prospects ready to buy up the exciting things you had to offer. In today’s digital world, it’s easier and certainly less expensive if you use content marketing to your advantage.

Today on AltitudeBranding we’d like to share some of the best content marketing tips that we’ve discovered for self-employed entrepreneurs looking to scrape out a living in this tough environment. If you implement these strategies, you’ll find it easier than ever to get your marketing message in front of an interested audience.

Prepare blog content

5 Content Marketing Tips for the Self-Employed

  • Establish an online home base – when you first begin implementing a content marketing strategy, you need to have a home base, meaning a localized place to share all of the wonderful information, infographics, videos, and other pieces of content with your readers. The best way to establish a home base is to create a website for your services. And to take it a step further, create a blog on your website that you can regularly update with important content that your market will find enticing.
  • Create engaging content that your readers will love – sharing information is only the first step in the process. The information and content that you share has to be engaging to keep people interested and coming back for more. A simple way to create engaging content is to share it in story form. Everyone loves to read interesting and unique stories. So creating story-based engaging content is the best way to make sure your readers stay engrossed in your self-employed foray in the business world.
  • Build your content marketing campaign around cornerstone content – a simple definition of cornerstone content is the creation of one major piece of content that you’ll use to base all future content off of. Choosing the style of cornerstone content is up to you. It can be a white paper that you create for your self-employed business. It can be in the form of a landing page. It can be in the form of a large, informative blog post. The main thing is that you focus your time and energy on one or two pieces of cornerstone content and then base all of your other topics off of it so that you can explore different themes and avenues based on offshoots of this initial information.

Varied content

  • Blog posts are great but there’s more to life than the written word – the great thing about content marketing is that it taps into so much more than writing articles. Certain people interested in your self-employed journey will certainly prefer to read your thought-provoking blog posts. But many others will be interested in infographics, videos, podcasts, and more. So expand your horizons and create multiple types of content so that you can increase your reach to other potential customers who do not prefer reading about your business endeavors.
  • Repurpose, repurpose, repurpose – in many cases, it takes hours of your valuable time to create engaging, thought-provoking content. Instead of using your content once, you can repurpose it into other forms to help spread your message far and wide. One example would be to take blog posts from your website and package them up and turn them into a white paper. Or, you can take information from your blog and use it to create an attractive and engaging infographic.

Promote blog content

 Conclusion

Content marketing for the self-employed really isn’t a big mystery. If you implement the strategies that we shared today, marketing through content creation and distribution is more powerful than ever.

Branding
Digital Branding

Social Media Branding Can Help Build Your Business

Branding is a huge part of growing your business.  Though the tag word “branding” is relatively new, the concept of branding has always been around. Branding is simply creating your image and personality in the market place. It is marketing. It is public relations. If you are in business, your product or service is your brand. How well you cultivate and grow it determines it’s success.

Media is important in any form of branding. In the past few years E-Commerce has taken off. Our advancing technology, and love of instant gratification makes E-Commerce a requirement for today’s consumer. Social media plays a big part in modern business communication and relationships. Therefore, it stands to reason that our social media branding is a critical piece of our corporate puzzle.

Social Media Branding TipsTo Build Your Business

Below you will find some social media tips that every business should incorporate into their business, immediately.

Facebook marketing

  • Choose Your Platform Carefully

    There are a lot of social media platforms out there and it can become overwhelming trying to decide which platform will work best for you.  Facebook has evolved to the “yellow pages” of the internet. When a customer, associate, or potential partner looks for you, they will usually start with Facebook.  That does not mean Facebook is the only platform for you or even the best platform for you. It means, you need to establish a Facebook site, even if Facebook is not your top choice of social media platforms.  Do your research and determine your main social media outlet. Twitter, Instagram, and Snapchat are very popular with the younger crowd. Business to business companies do better with Linkedin. Facebook cast a wide shadow. Select your platform or even a couple of platforms and begin your branding.

  • Be Consistent

    Consistency is important throughout the world of social media. Whether you are on Facebook or Instagram, the logo, font, colors, and look is the same. This look identifies your brand. If you pulled up the Facebook account for Coca-Cola, you expect the red and white Coca-Cola logo. If you pulled up a twitter account for Coca-Cola and the logo was in purple, you would question the legitimacy of the page. You establish your logo, colors, fonts and look and stick with it forever.

Logo

  • Interact

    Every person who comes by is a potential client, vendor, or supporter.  Follow-up with everyone. Do not put it off. Treat every request, question or reply with urgency. Connect with and follow big names. Connecting to their sites and exposure to their traffic matters.

  • Keep Up!  

    Nothing will kill your site faster than ignoring it. (Remember we are an instant gratification society). When we go to your website, we expect new material to read. We want blogs, stories, specials, videos, special events, even a few laughs. Posting once a week will not get it done, Even if you have to hire a part-time blogger or make it part of a team effort, keep your sites fresh so your guests will return and share.

Inforgrapjhic

  • Entertain With Infographics

    People do not want to read your pages, they want your pages to entertain them. Infographics are a hot trend in getting information out in graphic form. Infographics are essential in social media branding.

  • Social Media For Better Freelancing.

    It is all about using the platform. Which hashtags to use, who to follow, and how to build up a following. This is a great resource for using these valuable, built-in tools.

  • Be A Social Media Professional

    What is acceptable and what is not acceptable in the world of social media? There is an unspoken code of ethics. Here are some great tips on how to keep your platform on an upper level.

  • Social Media Funding

    While the platforms (like Facebook) do not cost money, marketing does. Unless you are a pro at design, marketing, writing, graphics, and data collection, money is needed. This is a resource to help you identify where to locate the money for social media funding and the best ways to invest your branding funds on social media.

By following these tips, your social media presence will grow steadily. Given the right attention to detail, your marketing/branding program should succeed. Learn what to do and what to avoid to make your social media a top site in your industry.

Extra Resource: Read this article to learn some social media etiquette tips for professionals.

Digital Branding

Thoughts for Growing Your Brand Online

One of the most crucial steps of building a business outside of using products such as Igloo is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.

dollar_shave_clubThink of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.

Here are some of the strategies that successful businesses use to grow their online brand.

Heavily Researching the Target Audience

research
There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.

  • Do they need a serious and professional approach?
  • Will they respond to humor?
  • Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?

Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media

boostOne of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video.

Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.

 

blog reading
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!

Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.

Digital Branding

Things You Should Not Forget About Your New CRM Software

There is a magical moment that occurs when one opens their brand-new customer relationship management (CRM) software for the first time. The possibilities of what could happen spill through the minds of the beholder. While that is all good and exciting, there are things to stop and contemplate about this new program. Before you get too far ahead of yourself, take some time to sort these things out. 

Reward People for Using It

You will probably hand out information about the new CRM software to your entire staff. It is your expectation that they will use it as it is designed to be used. While you sit there excited about the possibilities, some workers may look at this as just another task laid at their desk for them to do. 

Some marketing strategists suggest that you do not forget to look at it from their perspective. To encourage engagement with this new software, consider rewarding those who adopt it into part of their daily routine. Give them the opportunity to get used to how it works, and then start to give out little rewards for using it. 

Bring It to All Aspects of The Business, Particularly Mobile

Business is not just conducted in the office from nine to five anymore. Business can be conducted anytime and anywhere with the very powerful computers that most of us carry in our pockets all the time. Remember that you can still use your salesforce.com software even when you are doing business in a mobile fashion. 

Encourage the staff to plug in numbers and information into their mobile devices when they are on the go. Doing business out in the field is something that any business looking to expand is going to need to do. CRM software can be used out there as well. 

Use the Software to Solve Problems

The CRM software that you use ought to help you solve some of the business problems that you encounter. Hopefully those problems are kept to a minimum, but at least you know that you can always use the software to help get yourself out of a tight jam. 

If you are having trouble acquiring new customers for example, you might turn to the software to see what it is that you are doing wrong. The data contained within the software can be the answer key to a lot of the issues that come up. 

Adapt to New Metrics as They Arise

Encountering a new data point or metric that is worthy of the CRM software is not uncommon at all. Business owners see things in a certain way and may realize that there is something not currently in their software that they would like to track. They should take every opportunity to do exactly that. 

The more metrics that one has in the software program the better for the most part. It is good to know as much about customers as you possibly can. It is impossible to know when a detail about a customer will come in handy.

Digital Branding

The Joy of Gift Giving

There is no denying that receiving gifts, and giving gifts, are one of life’s small pleasures. Not only is it an enjoyable experience, but it is a token of one’s gratitude and appreciation. When developing interpersonal relationships throughout life it is important to acknowledge another’s significance to you through an act of generosity. One gift has stood the test of time, offering wine gifts. These primarily take the form of nuptial gifts, birthday gifts, and most commonly business gifts.

When it comes to weddings, wine is a popular choice as it celebrates laughter and merriment. Accompanied by a delicious cheese selection, or on its own, a beautiful bottle of wine is always a crowd pleaser. Celebrating the union of two people over a glass of wine is a priceless experience. Birthdays are also an excellent time to bestow a bottle of wine. They are best presented in accompaniment with chocolates, truffles, salted nuts, and even a slice of birthday cake! Choosing a premade assortment of small bites is the easiest option, as professionals have hand crafted baskets of treats that pair best.

Wine has been known as being an excellent gift for celebrating business goals, promotions, or holidays in the workplace. Enjoying a glass of wine with coworkers facilitates a bonding experience that you do not always get during the work day. However, it is important to note how to appropriately conduct corporate gift giving. Workforce discusses how to properly bestow gifts in a professional environment. One of their key points is to be sensitive to people’s personal preferences or know when alcoholic presents are not suitable.

Finally, is the method in which you select your wine gift. There are three main distinctions in wine; red, white, and rosé. Beyond this is a vast realm of expertise and craftsmanship that can extend beyond the breadth of common knowledge. Reds, as they may appear, are much darker and heartier than their counterparts. They are usually better for meal pairings and evening drinks. Whites are light and crispy and are best for day time drinks. Rosé wine is an interesting middle ground as it is sweeter than red, but much less bodied. Forbes has written an excellent article on the distinctions between which wines, and which bottles to choose for party occasions. If neither red, white, or rosé are appealing, alternatives such as champagne can prove to be excellent choices. It is best to always come prepared to any event with a bottle regardless, as it is seen to be a gracious demonstration of etiquette.

Wine is truly a great gift for so many occasions. But just because it is a convenient gift does not mean you should not give it any thought. After reading this article you should be able to appropriately determine when and what kind of wine to give. However, if you cannot choose, there are professional gift basket services which can supply you with delicious and beautiful wine pairings.

Salesforce CRM
Digital Branding

How to Create the Right CRM Strategy to Meet Your Business Goals

Since time immemorial, the need to maintain a trustworthy and healthy relationship with the customers has always existed, and so the idea of a customer relationship management is not something new according to NetSuite CRM. Over the recent years, new strategies for CRM have evolved into more technology and automation oriented practices because of the changing dynamics of doing business. The reasons why CRM presently needs to be well planned and more robust is because now, more than ever before, business is becoming customer centric.

 

One thing that you need to keep in mind is that deciding on the most appropriate and responsive CRM strategy requires much more than just selecting the right software for CRM. Below are a few tips to help guiding you in creating the right CRM strategy that can serve your business needs.

  • A blue print of what you must achieve will assist you to know what new strategies you must adopt for your business. The same principle also applies to the CRM you need because simply starting without a goal in mind can be counter-productive. Having a set of goals and how you plan to achieve them is critical to the adoption of such a system. Break down all your objectives in smaller units which are flexible and easy to execute.

  • One size fits all does not work with contemporary customers, and so to get the best services to them, you must categorize your customers. You should separate your loyal customers from the rest of the pack to make your CRM efficient.

  • To gather all pertinent information about your customers, you should synchronize various sources of information apart from those generated by your CRM. Areas from which you can gather information include back office systems like human resources, manufacturing, accounting, and any other inventory that can provide a 360-degree appraisal of customer behavior. Integrating all the information from various sources and deploying them for the growth of your enterprise is the most efficient way of managing a CRM strategy.

  • The system will not work well without the input of your employees, so you must communicate with them while guiding them through the most crucial aspects of your CRM. Every step of your objectives and the future plans you have must be clearly communicated. It is important to give them sufficient training while also living the doors open for suggestions that can improve the system.

  • All departments of your business must be synchronized and integrated into the system because a CRM system that stands alone cannot be effective. Deploying the system is a continuous process that requires constant evaluation. You should be prepared to change anything that is a hindrance to the growth of the business, and only retain or implement what works best for you. You cannot readily pinpoint the shortcomings of the system, so you must be flexible to any changes that might be needed.

In a modern business setup where excellent customer service counts for everything, it is important to have a workable and robust CRM strategy.