In recent years, voice search has emerged as a transformative technology that is reshaping the way people interact with search engines and access information online. The rising popularity of voice-activated virtual assistants, like Siri, Google Assistant, and Amazon Alexa, has driven the widespread adoption of voice search across various devices, from smartphones to smart speakers.

As this trend continues to gain momentum, it is essential for businesses and marketers to understand how voice search will alter Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing strategies. Since our digital marketing agency has already started integrating voice searches into our marketing strategies, we are here to help you understand the deeper impact of voice search on SEO and PPC, the opportunities we have, and the challenges it presents.

The Rise of Voice Search

Voice search has experienced exponential growth in recent years, driven by the increasing convenience and accessibility it offers users. Voice-activated virtual assistants have become integral parts of consumers’ lives, providing quick and hands-free access to information, services, and products.

According to a study by PwC, over 65% of people aged 25-49 speak to their voice-enabled devices at least once a day. This growing reliance on voice search is transforming the digital landscape and posing new challenges and opportunities for businesses and marketers.

Alterations in Search Behavior

Voice search has ushered in changes in the way people conduct online searches. Unlike traditional text-based searches, which typically consist of a few keywords, voice search queries tend to be more conversational and natural.

When typing a search query, users might type “best Italian restaurants,” but in a voice search, they are more likely to ask, “What are the best Italian restaurants near me?” This shift in search behavior necessitates a fundamental change in SEO and keyword targeting strategies.

Long-Tail Keywords and Natural Language

To optimize for voice search, businesses need to focus on long-tail keywords that mirror natural language. Long-tail keywords are more specific and often resemble the phrases people use in voice search queries. By incorporating these natural language phrases into their content and website, businesses can improve their chances of appearing in voice search results.

Featured Snippets and Position Zero

Voice search often relies on providing direct and concise answers to users’ queries. As a result, there is an increased emphasis on featured snippets or position zero in search engine results.

Featured snippets are highlighted information that appears above organic search results and is read aloud by voice assistants in response to voice queries. To optimize for voice search, businesses should aim to create content that succinctly answers common questions and appears as a featured snippet.

Impact on PPC Marketing

The rise of voice search also has implications for PPC marketing strategies. As voice search queries become more prevalent, traditional PPC ads may need to adapt to accommodate this shift in user behavior. Here’s how.

Targeting Conversational Keywords

In PPC campaigns, businesses should consider targeting conversational keywords that mirror the way people use voice search. This includes using natural language and long-tail keywords that are more likely to be used in voice queries. By aligning PPC ad copy with voice search behavior, businesses can improve ad relevance and attract more qualified leads.

Utilizing Ad Extensions

Ad extensions, such as call extensions and location extensions, are valuable tools for voice search optimization. Voice search users often seek immediate information, such as phone numbers or directions to nearby stores. Including ad extensions that provide relevant and easily accessible information can enhance the effectiveness of PPC ads for voice search users.

Challenges and Future Prospects

While voice search offers exciting opportunities for businesses, it also presents some challenges. The natural language used in voice queries can lead to more ambiguous intent, making it challenging to precisely target users’ needs. Moreover, voice search results are often dominated by a single featured snippet, reducing the visibility of other organic search results and PPC ads.

Voice search is undoubtedly transforming the landscape of SEO and PPC marketing. Businesses must adapt their strategies to accommodate the shift towards more conversational and natural language queries. Creating content optimized for voice searches is the only way businesses can position themselves for success in the era of voice search. Embracing voice search optimization will not only improve organic search rankings but also enhance the effectiveness of PPC campaigns, ultimately connecting businesses with their target audience in a more personalized and convenient manner. As voice search technology continues to evolve, staying ahead of the curve in SEO and PPC marketing will be essential for businesses seeking to thrive in the digital era.

If you are struggling with the important decision of how to handle your marketing efforts, you are not alone. Countless business owners spend months deciding if they should hire an external agency or build an in-house marketing team. It is a question that many brands grapple with, and as a digital marketing agency in London, we can tell you that there is no one-size-fits-all answer.

So, let’s look at what both these options bring to the table and help you determine which approach is better suited for your business’s unique needs.

Expertise and specialization

When it comes to expertise and specialization, agencies often have the edge. Marketing agencies are composed of professionals who specialize in various aspects of marketing, such as social media management, SEO, content creation, and advertising. They have experience working with a diverse range of clients and industries, which allows them to bring fresh perspectives and innovative strategies to the table.

For example, if you are a small eCommerce business looking to scale your digital advertising, an agency that specializes in eCommerce marketing can provide valuable insights and proven strategies to help you achieve your goals.

On the other hand, in-house marketing is more like you trying to assemble a team based on what you think your needs are at present and those that would arise in the future. You can’t expand on a whim should you ever need additional support. But you have more control over an in-house team due to the proximity. 

Cost and flexibility

Cost and flexibility are two important factors to consider when deciding between agency and in-house marketing. In-house marketing teams require hiring and training expenses, as well as ongoing salary and benefits.

On the other hand, agencies typically work on a contractual basis, providing flexibility in terms of budget and scalability. For instance, if you have a seasonal business with fluctuating marketing needs, an agency can adjust its services and budget accordingly, whereas maintaining an in-house team during off-peak seasons might be less cost-effective.

Control and alignment

In-house marketing teams offer greater control and alignment with your business’s objectives and brand vision. They have a deep understanding of your products, services, and target audience, which can result in more cohesive and personalized marketing campaigns.

That being said, you also have to spend more time training them in order to get the most out of your investment. In addition, having an in-house team allows for seamless collaboration with other departments, facilitating efficient communication and alignment across different areas of your business.

For example, if you value maintaining tight control over your brand messaging and want your marketing efforts to reflect your company culture accurately, an in-house team may be the better choice.

Resources and scalability

Marketing agencies have access to a wide range of resources and tools that may not be feasible for an in-house team, especially for small to mid-sized businesses. Agencies often have subscriptions to industry-leading software, market research databases, and analytical tools that can provide valuable insights and drive better marketing results.

Moreover, agencies can quickly scale their resources and adapt to changes in your marketing needs. They are good at pivoting. So, if you are launching a new product line or expanding into new markets, an agency can bring in additional expertise and resources to support your marketing efforts without requiring long-term commitments.

Industry insights and network

One of the significant advantages of working with marketing agencies is their exposure to various industries and their extensive network of industry contacts. Agencies often have a finger on the pulse of the latest trends, best practices, and emerging technologies. They have a broad view of the market and can provide valuable insights and recommendations based on their experiences with other clients.

Additionally, agencies may have connections with influencers, media outlets, and other relevant partners that can amplify your brand’s reach and impact. This can be particularly advantageous if your business operates in a highly competitive or rapidly evolving industry.

As is evident, the decision of choosing between agency and in-house marketing depends on several factors, including your budget, goals, desired level of control, and the specific expertise and resources required for your marketing efforts.

Both options have their advantages and drawbacks, so you need to assess your business’s unique needs, evaluate the costs against the benefits, and consider consulting with industry experts to determine the best approach for your business. Remember, it is not about which option is inherently better, it is about which is the most convenient for you. You might not get everything from either of the options. So, make sure you prioritize what’s more important to you before settling down on an option. 

There is a lot that goes into planning an event. From managing the event registrations to in-event arrangements and promotions, event hosts know how laborious bringing together event arrangements can be.

There are so many tasks and not one can be put below another. If you are prioritizing the organizing and planning of the event, you cannot ignore the event promotions and marketing. 

And now, with social media being the monogram of authenticity for any business, it is a must to include it in every promotion.

And fortunately, promoting your event on social media can actually be extremely beneficial for you and even make your task a lot easier and budget friendly. 

You only need an effective set of strategies to reach your promotion goals. And speaking of goals, any event’s ultimate goal is to bring more people to attend the event.

So here are a few social media strategies to promote any type of event. 

6 Social Media Strategies To Promote Your Event 

1. Stay Active On Social Media 

This may sound like an obvious thing to do but many times, people forget the importance of simply staying active on social media. 

Promoting your event on social media is rather simple. But it is crucial to stay transparent with your audience. You can stay active by sharing snippets of the event’s arrangements, behind the scenes and giving sneak peeks to your audience. 

Another way to grab your audience’s attention is by liking their tweets, status updates, or posts. Another must-do is to be responsive. 

Make sure to reply to comments and messages. Especially those asking for more details about the event. This way you can keep your audience with you until the end of the event. 

2. Introduce An Event Specific Hashtag 

An event-specific hashtag can be the most advantageous strategy you can include in your event promotions.

With the help of a specific hashtag, you can increase your event’s visibility on social media. A hashtag for your event can also help you to gain more popularity and spark conversations about your event. 

This is also an extremely effective way to collect and boost user-generated content around your event. You can introduce a hashtag and use a social media wall at your event to showcase the collected UGC. 

A small tip to introduce a hashtag for your event is to keep it simple, specific, and unique. The hashtag should be short enough so the audience can remember it, event-specific so it can easily remind the viewers of the event, and unique so that the content remains specific only to the event participants.  

3. Run A Social Media Campaign 

Running a social media campaign for the event is another impactful technique for promotions. You can collaborate with influencers and content creators to promote your campaign and even urge them to use your event’s hashtag while promoting your event. 

A social media campaign will help you reach more audiences in a short period of time. You will be able to tap into the audience of influencers you are collaborating with, and you will also be able to generate valuable content for your event to showcase during the event. 

4. Create A Pre-Buzz, Showcase Snippets From Previous Events

People love attending events with more popularity. Creating a buzz around your event can boost your event’s visibility and generate a sense of FOMO among potential audiences.

A great way to do that is by showcasing snippets from previous events and giving your audience a gist of what they could be missing on. People love watching well-curated video compilations and you can use content from your previous events to create a video teaser and promote your event.  

5. Reveal Your Speakers

A popular guest or speaker at your event can be a great source of popularity for your event. You can reveal your speakers on social media and capture the audience interested in catching the speaker live.

You can ask the speakers to share your event’s details on their page and get the attention of their audience as well. A popular personality can bring a large ounce of audience interest to your event. 

6. Host A Contest

Social media contests are known for performing exceptionally well. They are the best way to boost your social media page’s engagement and following. You can host a contest and announce the winners of the contest at the event itself. This will ensure a great conversion of participants from social media to your event. 

This is another excellent way to increase your event’s visibility through social media and can promote your event in the right direction. 

The Final Word

Promoting your brand on all the prominent social media channels is not an option or a choice. It has become a vital strategy to move forward with any kind of promotion. 

However important it may be, it is crucial to follow a plan to achieve the best results. In this blog, we have provided a few strategies that you can use to promote your event through social media.

Author Bio

Prakash Rawat is a savvy digital marketing specialist. For the past two years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.
You can reach out to him on Linkedin.

With more people intent on traveling than before the pandemic, tourism and travel agency is booming. That’s why it’s important to brand your agency in a way that engages and attracts customers. Fortunately, there are a number of new trends that can help you do just that. For example, social media platforms like Facebook and Twitter can be used to build a loyal following. This allows you to market your business directly to your customers, and it also allows you to track their reactions and feedback. Additionally, new market research tools allow you to identify new trends in this fast-paced global industry. This information can then be used to build engaging content that will attract customers. By branding your business in a unique and captivating way, you’ll be able to stay ahead of the competition and ensure a successful future in the world of travel and tourism. 

Who are your customers?

When you’re thinking about branding your travel and tourism agency, it’s important to identify your target audience. This is a difficult task since there are so many different types of travelers and tourists out there. But one way to start is by researching different niches available both in terms of location and demand. This will help you find a demographic that’s specific to your business, and it will also give you a stable pool of potential customers from which to draw leads. For example, if you’re targeting families who are interested in experiencing the Scandinavian culture, you can research travel options that focus on specific regions around Sweden or Denmark. This will help you provide the specific experiences your target audience is interested in, and it will also allow you to offer unique services that other agencies may not be able to offer. Once you align your overall strategy with this approach it is important to get the word out. This means marketing your agency in the most relevant possible way within your community. 

Every destination is unique

Once you’ve identified your target audience, it’s important to create content that highlights a specific destination. This means writing about unique experiences that make that place special, and it also means writing in a style that’s easy to read and understand. An excellent way to engender greater interest with your audience is to leverage the unique benefits that each destination has to offer. For instance, you could specialize your offers and focus on tours in one specific destination such as the Greek islands. This could involve both the historical aspect as well as the popular party locations.

Tell a story

When it comes to branding your travel and tourism agency, it’s important to create engaging stories that will humanize your brand. That way, potential customers will be compelled to learn more about your agency and what you can offer. A good way to do this is by focusing on your agency’s origins and explaining how to start a tour operator business. This can help to paint a picture of who you are and what you stand for. It can also help to connect you with your customers on a personal level, and it can heighten their sense of connection to traveling.

Leverage powerful visuals

One of the best ways to promote any brand is to establish consistency across all elements of your brand’s image. For instance, you could improve the way your logo looks and then match the rest of your branding strategy to that. This includes everything from your typography, to the colors and pictures that you use. Once everything is in sync you can promote your new brand image through your website, merchandise, and social media platforms. 

Focus on your workforce

Group of people on a business meeting late in the evening

Another way to create engaging stories is to focus on the people you work with. These stories should show how your agency has helped them achieve their dreams and goals, and how they were able to travel the world as part of your organization. By doing this, you’ll not only humanize your brand even more, but you’ll also compel potential customers to learn more about how they too can travel under the guidance of such experienced professionals. After all, your employees are your key players who are in direct contact with the customers. Their goals, values, and professional satisfaction will directly affect the experience that your customers receive. 

The travel and tourism industry is one of the fastest-growing sectors in the world, and it’s only going to become more competitive in the coming years. To stay ahead of the competition, you need to be engaging and innovative with your branding. If you take these steps, you’ll be on your way to building a successful travel and tourism agency that’s well-known for its unique experiences and great customer service.

Screen printing is one of the most efficient marketing strategies. Are you starting a business? Use screen printing for a commercial sign. Do you want to promote one of your products? Screen print stickers to offer them at any purchase of the desired product. The screen-printing process allows for more personalization, trending among customers, whether they want a T-shirt with their favorite movie or fleet graphics for their small delivery business.

However, screen printing must be combined with the proper marketing strategy to reach the best outcomes. Otherwise, you might print materials that can be useless since your target audience is not interested in stickers or posters. As a screen-printing business, you must extend your area of services and reach out to other small businesses that need you.

Regardless, let’s get into strategizing your screen-printing business.

Find your market segment

Market segmentation is the easiest yet most complicated method of finding the people who are in need of your products and services. It implies that you create an imaginary version of the perfect customer and try to determine features that would make them choose your business. Some details about the client’s persona include:

• Age: what is the age at which people need screen-printed products?
• Gender: do more men or women need your services?
• Income: what income or jobs have the people that would consider it affordable to purchase from my business?
• Interests: are they passionate about movies, or do they own a small company?

And so on. This persona will suffer minor changes if you decide to offer your services to other businesses rather than regular people because you may need to reach out to different providers or approach a specific market strategy. Despite these nuances, what’s essential to determine is who needs you.

Choose a proper marketing channel

This step wouldn’t be possible without assessing your customer persona because you need to know where they spend their time most; that means learning what social platforms they use frequently. If you can find it, it’ll be easy to choose the proper channel that allows you to reach out to them quickly.

That’s because even if you make thousands of advertisements on a random platform, your efforts will be in vain since your targeted audience does not spend time there. You could find out by simply asking your customers what channel they prefer using. If you want to find a more exact answer, you could research finding the platform your customer persona would engage the most.

You have plenty of platforms to create smooth communication, like:

• Physical channels: trade shows, fairs, associations;
• Traditional media: TV, magazines, banners;
• Online: websites, forums, blogs;
• Email: newsletters (weekly or monthly);
• Social: Facebook, Instagram, YouTube;

People have to find you fast when you’re needed for your services. Otherwise, they might lose interest. So, when someone is looking for Screen Printing in Denver, CO, they need fast results and an optimized website or app that allows them to contact you in a matter of seconds. But for this, you need more than a communication channel; you need to boost your SEO.

Cross-sell

Cross-selling is among the most efficient marketing strategies. It involves recommending an additional product to the customer who’s already purchasing something. For example, when someone asks for illuminated signs for their office, you may suggest they also get facility-wide signage outside the building. They might be interested in your proposal, and you might offer them a discount for both services, and this is how you keep customers loyal.

However, when approaching this method, you must consider your client’s interests more important than the strategy. That means you need to suggest products or services that are really valuable for your customers instead of marking another sale. People can tell when you’re genuinely interested in helping them or just trying to sell more, so you need to be careful when shooting your shot. The trick is to know your customers well. That means being an exceptional seller and asking them questions (but not being too intrusive) while pursuing long-term collaborations.

You can increase customer loyalty through cross-selling. If you’re truly interested in your customer’s needs, it’s safe to say they’ll go back to you each time they need a certain screen-printing service. At the same time, strengthening your customer relationship can turn into customer retention, ensuring a safety net of customers that will support you in more challenging times.

Ask for referrals

Asking for referrals is the least time-consuming strategy you could have, and it’s also one of the easiest methods of generating high-quality sales leads. This is because referred customers are more likely to believe in your trustworthiness as a business since someone familiar has already tested your products.

Asking for referrals regarding your screen-printing services can be easily done through an email where you need to sound like you’re talking to an old friend, so your language shouldn’t be too formal and academic. Always add a personal note to your emails so that your clients feel like they’re given an important task they can’t refuse since you were too straightforward and friendly.

You can also get qualitative referrals by:

• Having a customer loyalty program to reward clients for advocating on your business’s behalf;
• Keep current customers engaged by staying in touch with them post-sale;
• Offering incentives in the form of gift cards;
• Referring to other companies for providing equal compensation;
• aligning with your customers’ values to nurture partnerships;

This practice can increase your overall sales because it creates a powerful social circle of people that are interested in your printing services. If a business owner accepts referring you to their close group, new customers will be looking forward to collaborating with you.

Final thoughts

Boosting your screen-printing business can be easily done if you test a few methods. However, you must know your target audience well and improve your client retention approach to get loyal clients and a brand known for qualitative products, services, and deep customer relationships.