With the introduction of new technology and applications, as well as the increased use of smart devices, the marketing industry has also expanded their lead generation process by taking the digital route to attract potential customers.
From neon signages and one-dimensional cardboard signs advertising a product or service, campaigns have gone online, offering highly-interactive means of getting their message across.
Social Media and Other Online Methods
Social media, email marketing, as well as digital advertising has become the go-to platforms for some businesses seeking more ways to strengthen customer relationship and engagement. These businesses also believe that by taking their marketing and networking online, they are connecting with millions of individuals with access to the internet, who could potentially become new customers and followers of their brand.
The digital marketing agency plays an important role in creating an effective advertising campaign for businesses who desire to take the online route. The right marketing agency can create a viable product promotion or an efficient brand awareness campaign at a minimum cost while harnessing the massive potential of the internet and online technology. Under a capable team, a business can favorably position itself in a competitive market through a well-crafted marketing plan that fully utilizes current trends. The plan may include developing a search optimized website that can draw in potential customers and help the business establish a strong social media presence.
Mass Market Reach
There is no doubt that millions of people around the world are hooked up to the internet and have at least one or two social media accounts. Among the social media platforms today, Facebook has dominated the numbers game with approximately 1.94 billion monthly users according to a recently released report. These users not only post updates and interact with their network of friends and colleagues but they are also potential customers of a specific product or service.
Other social media platforms are also performing well. While a Pew Research Center survey indicated that majority of respondents subscribe to Facebook, many online users also have LinkedIn, Instagram, Twitter, and other social media accounts.
Marketing Trends on the Rise
This year, the use of digital marketing continues to expand with the integration of advanced technology. These include the use of live video streaming and even augmented and virtual reality. Facebook and other social media platforms have implemented live video streaming but AR and VR technologies are still gaining a foothold in the industry.
But what ties in these new technologies is consumer engagement. While static advertising draws in potential customers for quite some time with their colorful printed ad campaigns, with interactive technology, customers are treated to a multimedia experience.
While traditional marketing is still popular, digital promotion has also gone fully mainstream with the increasing number of connected smart devices and of users of social media sites. With innovative digital marketing methods on the rise, the only way to bring brand awareness or a product campaign to another level is to take advantage of these new trends.