Category: Digital Branding

Digital Branding

Online Presence Matters in Marketing Your Product

With the introduction of new technology and applications, as well as the increased use of smart devices, the marketing industry has also expanded their lead generation process by taking the digital route to attract potential customers.

From neon signages and one-dimensional cardboard signs advertising a product or service, campaigns have gone online, offering highly-interactive means of getting their message across.

Social Media and Other Online Methods

Social media, email marketing, as well as digital advertising has become the go-to platforms for some businesses seeking more ways to strengthen customer relationship and engagement. These businesses also believe that by taking their marketing and networking online, they are connecting with millions of individuals with access to the internet, who could potentially become new customers and followers of their brand.

The digital marketing agency plays an important role in creating an effective advertising campaign for businesses who desire to take the online route. The right marketing agency can create a viable product promotion or an efficient brand awareness campaign at a minimum cost while harnessing the massive potential of the internet and online technology. Under a capable team, a business can favorably position itself in a competitive market through a well-crafted marketing plan that fully utilizes current trends. The plan may include developing a search optimized website that can draw in potential customers and help the business establish a strong social media presence.

Mass Market Reach

There is no doubt that millions of people around the world are hooked up to the internet and have at least one or two social media accounts. Among the social media platforms today, Facebook has dominated the numbers game with approximately 1.94 billion monthly users according to a recently released report. These users not only post updates and interact with their network of friends and colleagues but they are also potential customers of a specific product or service.

Other social media platforms are also performing well. While a Pew Research Center survey indicated that majority of respondents subscribe to Facebook, many online users also have LinkedIn, Instagram, Twitter, and other social media accounts.

Marketing Trends on the Rise

This year, the use of digital marketing continues to expand with the integration of advanced technology. These include the use of live video streaming and even augmented and virtual reality. Facebook and other social media platforms have implemented live video streaming but AR and VR technologies are still gaining a foothold in the industry.

But what ties in these new technologies is consumer engagement. While static advertising draws in potential customers for quite some time with their colorful printed ad campaigns, with interactive technology, customers are treated to a multimedia experience.

While traditional marketing is still popular, digital promotion has also gone fully mainstream with the increasing number of connected smart devices and of users of social media sites. With innovative digital marketing methods on the rise, the only way to bring brand awareness or a product campaign to another level is to take advantage of these new trends.

Digital Branding

Five Digital Marketing Services That Can Push Your Company Forward

If you want your company to remain competitive in the contemporary world, it’s important to hop on the digital marketing bandwagon. Doing so will empower you to expedite and optimize the process of building relationships with customers and communicating with them in an incredibly organic, immediate way. Luckily, there are numerous online advertising strategies you can implement to get your brand going and growing in the internet sphere. Here are five of them:

1. Search Engine Optimization (SEO).

Search engine optimization is one of the most important digital marketing services available. This online advertising strategy involves the use of numerous techniques that will make your brand more visible across several relevant internet platforms. For example, a team of SEO experts might use strategies like link building to ensure that your website attains a competitive ranking in the search engine results pages (SERPs) of major engines like Google, Yahoo, and Bing. Companies such as 2stallions are pleased to offer a wide range of SEO services, included but not limited to link building, keyword analysis, local SEO, and target market research.

2. Social Media Optimization (SMO).

Another digital advertising strategy that you may want to make use of is SMO. SMO is a wonderful way to ensure that you can connect and convert more clients on popular social channels such as:

• Facebook
• Google+
• Twitter
• LinkedIn
• Pinterest

One great SMO strategy you may want to consider is Twitter polls. These polls involve you asking your audience a brand-related question and receiving answers from them. As noted in Social Media Examiner, Twitter polls are a wonderful research strategy that can empower you to learn more about your target market!

3. Content Marketing.

Content marketing is an inalienable component of any strong online advertising campaign. This marketing strategy is designed to ensure that all of the content used to represent your brand is innovative, engaging, identity-building, entertaining, etc. Some forms of content that you’ll want to be sure to optimize include:

• blog posts
• web articles
• videos
• user generated content

These days, more and more marketing experts are tapping into the power of using user generated content to build the client’s brand. For example, encouraging satisfied clients to leave positive online reviews about the product or service line can help the business owner maintain a more authoritative, influential presence in the internet domain. As noted in Search Engine Land, 88% of consumers now view online reviews as just as trustworthy as they would a personal recommendation.

4. Web Design And Development.

Having a great website up and running at all times is a wonderful way to optimize your conversion rates from online sales. There are a wide range of factors that a web design team might optimize to ensure that your website is absolutely incredible. Some of those factors include:

• functionality
• engagement
• mobile friendliness
• aesthetic appeal
• originality
• relevance

5. Email Marketing.

One final digital advertising strategy that can push your company forward is email marketing. This strategy ensures that you’ll be able to provide your clients with constant updates regarding your brand, thereby increasing the likelihood that they will make a purchase and share your product or service line with a friend or family member!

Don’t Delay: Start Using These Digital Marketing Services Today!

If you’re ready to make 2017 a phenomenally successful year for your company, now is the time to invest in high quality digital marketing services. Use the information outlined in this quick reference guide to get on track to maintaining a dynamic online presence that will attract attention and generate conversion!

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Digital Branding

Ask for What You Want with A Clear, Effective CTA

As a business owner, you have a lot of responsibilities to juggle: managing employees, monitoring your inventory or accounts, bookkeeping, and of course, providing excellent customer service. Unfortunately, this can sometimes mean that you’re too busy to mount any efforts towards growing your business. That’s where a direct response marketing website can help.

You already know the importance of maintaining your website — making sure it’s up to date, uploading content, checking your rankings on Google. To truly drive prospects into leads, and leads into sales, however, you may want to consider a dedicated direct response website.

There are a few attributes that every lead generation website must have. First is a clear call to action (CTA). Simply put, a CTA asks visitors to your site to do something specific. “Try Our Demo,” “Call Us Now,” “Start Your Free Trial,” and “Download This E-Book” are all examples of CTA.

A good CTA also makes it easy for the visitor to take that action, providing a button or an online form right on the landing page, rather than taking the visitor to a separate contact page or form. Call to action pop-ups are also popular; since they interrupt the user’s experience, they are impossible to ignore.

Another type of CTA is exclusive to mobile websites and uses a “tap to call” button, which allows the user to call your business directly with just a single tap. This makes it much easier for the prospect to contact you, rather than having to write down or memorize the number and then open their telephone application on the phone.

Don’t be afraid to play around with your call to action, either. Vary the headline of the page it’s on, the graphic design, and the words you use to exhort your visitors to take an action. Even changing the color of the CTA button can yield huge results! If you want to change things up, however, don’t do it willy-nilly. Make only one change at a time, all while analyzing the results, so you know for certain what works and what can still be improved.

Calls to action on social media can also be highly effective, so make certain not to ignore that aspect of marketing. Another great tip is to personalize your CTA for certain visitors, rather than using a “one size fits all” approach.

Whatever action you want visitors to your lead generation website to take – whether it’s signing up for an email newsletter, agreeing to a two-week trial, watching a video, liking the company on Facebook, or simply telephoning your business — a call to action is the best way to make it happen. It may seem awkward or even tacky to ask prospects so directly, but research consistently shows that it’s the most effective way to drive action. You can’t simply wait around for the potential customer to take initiative.

No matter how busy your schedule is, take time out to learn more about direct response websites. You’ll be glad you did!

Digital Branding

Finding Coupons to Your Favorite Stores

While there are sales, discounts and plenty of other methods that people use to save money, the most effective money saving method comes in the form of coupons. While stores do often have sales and clearances, customers that look for coupons are going to find tons of opportunities to save money. Given that there are tons of advantages to using coupons that you aren’t going to find with any other store, it is important for you to know where to find them. Fortunately, there are tons of sources where you can get coupons from. You can find some major savings from these sources. 

One of the sources of coupons is the print publications. People used to get tons of coupons from this method. The only thing is that in order to be able to take advantage of these coupons, you’d probably have to spend tons of money on publications including newspapers and other magazines. This can prove to be very costly. Many people settled for just getting the newspaper and gathering all of the coupons they can get from the issue. While newspapers have a ton of coupons, they have long stopped being the primary way of getting coupons. 

The new primary way of getting coupons is online. There are tons of coupon sites that have new coupons. The best thing about these sites is that they are constantly being updated with new coupons. Then there is the cost effectiveness of printing them. You get to enjoy a lot of different promotions without having to spend money on different publications. With the internet, you will have an easier time finding coupons for your favorite stores. You can even opt in to have coupons sent to your phone. Therefore, you will have an easier access to the opportunity of saving money. One of the sites that are worth visiting for coupons is Cashcoup

Another common way for people to save money with coupons is by looking on their receipts. When people shop at stores and pay for their items, they often get a coupon with their receipt. In some cases, their receipt can be used as a coupon with one of the offers for free stuff or at least a discount if they meet all of the requirements. In some cases, they are invited to take a survey and share their opinions about the products or services. After the survey, you will be given a code to share with the customer when you return to the store. 

Getting coupons is one of the most effective ways to save money. People who use coupons often find themselves saving a significant amount of money on a yearly basis. This is one of the main driving factors of the use of coupons. There is a huge variety of discounts that you can get with coupons. In some cases, you can use a few coupons together to maximize the amount of savings you can get for your purchases. With the coupon sites, you can find a coupon to any store you choose.

Digital Branding

How to Prepare for Your Headshot Photo Shoot

There are all types of people who want to get a headshot – it’s not limited to just actors and actresses! Businesspeople, models and even children will need or want a headshot from time to time. Here’s how to prepare for your headshot photo shoot.

1. Pick the Right Photographer

Every photographer will have their own specialty and style. If you need child headshots nyc, choose a photographer who is used to working with kids. Take a look at their portfolio to see if you like the types of photos they produce. Read their reviews to find out about other customer experiences. You can even visit the photographer in their studio beforehand to get a feel for how the day will go. The best way to get a good photo is to be comfortable with the photographer.

2. Get Familiar with the Different Types of Headshots

There are a few different headshot styles that you’ll be able to choose from or you can ask the photographer to take a few of each kind. Vertical studio headshots are the most common and they’re the type of headshot you’re probably most used to seeing. While the vertical headshot may be close to the face, it can also be back a bit to show off the subject’s outfit. You may also like the Peter Hurley style of headshot, which is horizontal against a white background. There’s also the environmental headshot, which means the photo is taken outside and the background is usually a natural setting.

3. Pick Your Outfit Wisely

The clothing that you choose for your headshot should show off your personality. However, you want to make sure to stick to some tried-and-true tricks. Opt for solid colors instead of prints or patterns. If you have your heart set on a pattern, just make sure it’s a simple one. You may also want to bring a change of clothes to the shoot to take a few photos in each outfit. Whatever you wear, make sure it’s neat and pressed – you may want to carry it to the shoot and change when you’re there. Also, don’t worry about what you’re wearing on your feet – your shoes aren’t going to be in the picture.

4. Find Your Good Side

Everyone has angles that they prefer and angles that they don’t. Find your angles before the shoot so that you’ll naturally angle yourself to the camera in the way that you like the best. If one of your eyes is smaller than the other one, angle the smaller eye toward the camera, which will make it appear to be the same size as your larger eye. Also, before the shoot, try out different expressions in the mirror to see which one you like the best. Even though your photographer will help you loosen up and direct you when it comes to posing, it always helps to go in as prepared as possible.

5. Get Comfortable in the Studio

During the photo shoot, ask the photographer if they would mind turning on some music, which can alleviate some of your anxiety and help you look more natural in your photos. Don’t force a smile, which will look obviously unnatural in the photos. If you can’t smile natural, then don’t worry about smiling at all.

Getting a headshot should be fun, so try not to put too much pressure on yourself. If the worst happens and you don’t like the photos, your photographer may even offer to reshoot them at no cost. Either way, you can always have more taken.

Digital Branding

How to Tell if Your Boss is a Bully

It’s an unfortunate truth that bullies don’t grow out of it by the time they leave grade school. Far too often, adults find themselves miserable in their workplace, wondering why they hate walking into the office every day. It’s possible that you’re dealing with a bully of a boss. Here’s how to know for sure.

Hindering Your Success

Are you finding it hard to advance in your career even though you put in a ton of work every week, show up on time, never take a day off and feel that the quality of your work is above and beyond what’s expected? Bully bosses will often try to hinder an employee’s success no matter how well they’re actually performing.

Intimidation

There are all sorts of ways that your boss may try to intimidate you. He could say he’s going to fire you if you don’t live up to his expectations (which may be above and beyond what’s actually expected of you). He may have threatening body language or even go so far as to say he’s going to do something to physically or emotionally harm you or your family. Even something as simple as regularly intruding on your space can be considered intimidation.

Isolation

If you’re being left out of work meetings, get-togethers, birthday celebrations, office parties and other professional or social work gatherings, this could be a way to isolate you. When you’re not in the loop, it’s possible that management and the other employees are making big decisions without considering your input. However, if you think this is an oversight, you may want to learn about proper communication in the workplace at Enplug.com.

Lack of Boundaries

Your boss may be crossing the line by intruding on your privacy. If you feel that your boss is watching you too carefully, spying on you or stalking you, you should do something about it right away before it escalates. You may also notice that your desk or belongings are being tampered with, which could mean that your boss is looking through your stuff when you’re out for the day or away from your desk. Often, the purpose of this is to find something to use against you.

Questioning Your Abilities

A bully boss will often try to knock you down by regularly questioning your abilities to do your job well or your commitment to your work. He may ignore, reject or make fun of your thoughts, opinions and ideas. This behavior may happen when it’s just the two of you, but it could also happen when other people are around. Another tactic that your boss may use is taking credit for work that you’ve done. Furthermore, they may make you feel that if you don’t work extra hours or over the weekend, your job could be in jeopardy.

Verbal Abuse

If your boss is verbally abusing you, that’s a big sign that they’re using bullying tactics. You may find that you’re being humiliated, criticized or insulted by your boss in front of other managers or your co-workers. If you’re being yelled at or sworn at on a regular basic, either in public or when alone with your boss, you’re being verbally abused.

It’s common for people to not realize they’re being bullied by their boss. Your boss may not even realize how their actions are affecting their employees. Knowing the signs of bullying in the workplace is the first step to calmly and responsibly fixing the problem, whether that means reporting it to HR, sitting down for a conversation with your boss or leaving your job altogether.

 

Digital Branding

Why Do You Need A Financial Advisor?

Since it involves your future, financial planning is something that must be approached in a professional way. Sure, you can do basic financial planning for some of your personal projects. But when it comes to your retirement or other important things that will affect your life in the future, you will need someone who is trained and experienced in financial planning.

 

Why Do You Need Professional Financial Advice?

 

In the areas of planning and budgeting, for the purpose of savings, retirement, tax management, education or insurance needs, you need good financial advice. There are basically two reasons why you must seek the advice of a good financial planner. It is very important that you understand them.

 

1) You need good financial advice to evaluate potential investments

 

Even an experienced investor needs good financial advice, if he doesn’t have professional training. This is all the truer if he is a newbie in investment. If you are just entering the investment field, a good financial advisor will help you assess how to properly allocate your assets in ways that will suit your current lifestyle.

 

Even if you already have an existing portfolio of investments, you still need good financial advice to evaluate if these investments can still satisfy your long and short-term goals. If you are not working as a financial planner, you won’t have the research tools, knowledge, time, experience and expertise to do the job professionally. Good advice can only come from a professional financial planner.

 

2) This job requires professional experience

 

For the sake of your investment, and your life as well, you need a professional to do it. Planning where to put your investment requires professional training and experience. Therefore, if you want the job to be done right, you will need a professional to do it. Perhaps you may have some inkling on what to do with your extra money. That doesn’t mean that you can go it alone in placing your hard-earned cash in the most attractive investment markets out there.

You have a job to do, and perhaps mouths to feed. Your concentration should be on your current job. Again, if you are not a well-trained and experienced financial planner, you won’t have the insights and expertise that you need to make a sound investment. These things are all part and parcel of a good financial planner. Why not just use his talents and skills to get jump start your financial goals?

 

Where To Look For Good Financial Advice

 

Now that you know the importance of goof financial advice, the next thing you need to do is find one. You can find professional financial planners in places such as your local bank, professional financial planning companies and business organizations, and some financial publications and journals. Some of them make use of word-of-mouth advertising. So, if you will keep your eyes and ears open when you are in an investment marketplace, you can find one that will suit your requirements.

 

But there’s one thing that you need to remember when it comes to investing your hard-earned cash. No one really cares about where it is going but you. So, you must seek out a financial planner who is not only good, well-experienced and has the proper credentials. You must also seek someone that you can really trust.

Digital Branding

Top Three Benefits of Truck Driving Jobs

If you have been looking for job opportunities, you might have come across more than a few opportunities to become a truck driver. However, you could be unsure of whether or not this is actually a good career option. Of course, different people have different preferences when it comes to their dream jobs. For many, though, truck driving can be a wonderful profession. These are just some of the many benefits that you can enjoy if you do choose to get a job as a truck driver.

1. You Get a Lot of Freedom

For one thing, if you are a person who cannot stand being cooped up in an office all day long, you might love the flexibility and freedom that go along with driving a truck. It’s true that you might be stuck in your truck for many hours a day, but you can enjoy all sorts of scenery. In many cases, you might work for several days in a row, but you then might have several days off so that you can spend time with your friends and family or so that you can just relax and do the things that you enjoy. You can also choose from a lot of different types of truck driving jobs, and you can even choose to own your own business as an owner-operator if you would prefer. If you are someone who would prefer a lot of freedom and flexibility over a more traditional work environment, then working as a truck driver might just be right for you.

2. You Can Make a Good Living

Of course, even though it might be important to you to have a job that you enjoy, it is probably equally as important for you to be able to make a good living. After all, you probably have bills to pay, and you might have a family to support. Plus, you might want to have a little bit of cash left in your budget so that you can buy and do the things that you want and enjoy. Luckily, truck driving jobs in California and elsewhere across the United States can pay quite well, so you can bring in a good income and make a good living.

3. You Can See and Experience New Places

Driving long distances can be a lot of fun, and you can see things that you have never seen before by traveling. Some people love to take road trips so that they can see all of these things, but you can actually get paid to see these exciting new sights rather than having to pay to do it. Of course, being a truck driver isn’t exactly a vacation, but it can still be a nice way to see and experience things that you might have never seen before.

As you can see, if you have never really thought about pursuing a job in the world of truck driving, you could be missing out on a wonderful career opportunity. If you look into your options, you could find that it’s right for you. Then, you might find that driving a truck is the best job that you have ever had.

Digital Branding

How to Choose a Business Credit Card

When used correctly, a credit card can be an effective tool to manage your money. If you have to make a large purchase, putting it on credit may make it easier to pay for that purchase over time. If you need groceries before payday, a credit card can provide the cash necessary to avoid hunger until Friday. What are some variables to consider when choosing a credit card?

How Good Is Your Credit?

Credit card companies may determine eligibility for a card based on your credit score. Often, there are different tiers of cards for those who have excellent credit, those who have good credit and those who have average credit. Anyone who has filed for bankruptcy in the recent past may have to apply for a secured credit card.

Secured Cards vs. Unsecured Cards

A secured credit card is one that is secured with an initial deposit. Generally, your credit line is determined by the original deposit that you made when applying for the card. An unsecured card means that a lender has no collateral backing up the loan. The interest rate and other terms are determined by your credit score and other variables that a lender may deem worthy when making a lending decision.

What is the Interest Rate?

Credit cards have an average interest rate of about 15 to 17 percent. However, it may be possible to get 0 percent interest for up to 21 months as a new cardholder from certain companies. Typically, the best credit card is the one that has the lowest interest rate after this period expires. Credit unions may be able to offer lower rates compared to national banks and other credit card issuers.

What Other Fees Does the Card Have?

It is not uncommon for a credit card to come with an annual fee of up to $35 or more. Credit card companies may also charge late fees if a payment is not made on time. You may also be charged a penalty interest rate in addition to the late fee. Payment return fees may also apply if there are insufficient funds to make a purchase.

Does the Card Offer Any Rewards?

While a credit card should not be used simply to get cash back or other perks, it can be a helpful way to save money on your next vacation. It can also be helpful for those who travel on a regular basis and receive cash back on the gas that they buy. In some cases, credit card companies will offer 5 percent discounts at certain retailers or have other deals that may be worth taking advantage of.

Credit cards can be an easy way to get into debt if you aren’t careful. However, if you make your payments on time, the positive credit history that you build can be helpful in many ways. For instance, good credit may make it possible to get a mortgage, lower rates on auto insurance and even get a job.

Digital Branding

Four Reasons Why Your Band Should Rent Equipment Rather Than Buying It

If you are involved in a band, then you might think that you will have purchase all of the amplifiers, microphones, lighting equipment and more that you will need for all of your shows. However, even though some bands do this, this is not really a necessity. For many bands, it can be a better idea to simply rent equipment from a company in each town where you will be performing. These are a few reasons why this can be a better idea.

1. Use the Right Equipment for Each Venue

For one thing, you should think about how each venue in which you perform is different. Some might be indoors, and some might be outdoors. Some might be small, and some might have a huge capacity. In each of these different types of venues, you may need different equipment. By renting equipment for each show, you can choose the perfect equipment for putting on the perfect gig in each venue. This can help you ensure that everyone who has come out to see your show sees the best possible version of your band.

2. Save Money

Another reason why renting some of your equipment is a good idea is because it can save money. Of course, you and your band members will probably need to purchase certain types of equipment for practicing. However, if you also have to buy gear for performing at shows, you might find yourselves going way over your budget. You can save a lot of money by renting this equipment instead, which can at least be helpful until your band makes it big and has a bigger cash flow.

3. Avoid Issues with Storage

If you buy all of your equipment, you have to worry about where you will store it. After all, this equipment can be quite valuable, so it can be at risk of being stolen or damaged. By working with audio visual companies Dallas or companies in whatever town where you will be performing, you can avoid storage-related issues. Instead, you can simply use the equipment when you need it and return it afterward.

4. Avoid Worrying About Transportation

Just as having to store your equipment when you aren’t using it can be a big hassle, having to worry about transporting it can be a big hassle as well. If you are traveling from one city to another, hauling or shipping your equipment can present a whole lot of challenges that you might not feel like dealing with. If you rent your equipment, however, you might be able to have it delivered straight to your venue when you need it, which can cut down on the things that you have to worry about.

As you can see, if you are a member of a band and are thinking about investing in equipment that your group can take to all of your gigs and shows, you may want to reconsider. Instead, consider renting the necessary equipment from a company in the city where you will be performing. For these four reasons and more, you might just find that this is the better choice for your band.