Category: Digital Branding

Digital Branding

Essential Tips For A Successful Mobile App Testing Strategy

Mobile devices and apps are the talk of the town in this digital era and a part of our daily lives. Mobile users perform all personal and professional tasks on smartphones, tablets and a number of mobile apps. Thus, mobile app testing companies make an effort to create user-friendly apps that are easy to use and also compatible with different devices and allow excellent user experience. So, in order to ensure that an app offers everything users require, developers and testers develop an effective mobile app testing strategy. 

It is important to understand mobile app testing so that any problems can be resolved before releasing the app in the market. when devising strategies to develop an app, developers and testers take a proactive approach to ensure it meets quality metrics with respect to functionality and compatibility. Also, for an excellent review of an operator at a low cost, Gen Mobile, check out this article.

Tip # 1: Run Cross-Functional Tests

When development teams interact directly with users, there is a lot of room for improving the features. When creating a strategy to make an effective app, factors like project requirements, business objectives, and user requirements are important. All this information helps in creating the perfect blend of features in an app. 

Tip # 2: Functions of Features

There are usually multiple features in an app that interact with both, built into devices and apps. Testers note down these interactions and test them thoroughly. When testing a certain feature, it should not be tested on different mobile devices. Instead, tests should be run on a single device and then made compatible on various devices. 

Tip # 3: Type of App

Testers should decide what type of app they are about to develop. There are three types of applications, mobile web-apps, native and hybrid. Web apps are accessed by logging on a website through a mobile device, whereas native apps are designed for specific platforms. And hybrid is a mix between native and mobile web apps. When developing app, it is important to decide the type and then move on to how the app will be built. 

Tip # 4: Front-end and Back-end Testing

Testers utilize front-end testing to check the Graphical User Interface (GUI) of the application. this focuses on how the clients would like to use the app. Then back-end testing is carried out, which includes security and performance testing of the app.

Tip # 5: Team Work

It is important for development teams to work in cooperation with each other. It is important to identify the key roles of all team members and communicate effectively at any stage of mobile app development

Conclusion

Software testing companies develop unique features and excellent quality apps that meet and exceed user expectations. An innovative mobile app captures user attention and makes it a successful one. It is true that an app should have a good design, but other factors that define a user-friendly app include the content, features, and functionality. Thus, mobile app testing companies build a good strategy to make their application successful in the market. 

Author Bio

Ray Parker is a senior marketing consultant with a knack for writing about the latest news in tech, quality assurance, software development, and travel. With a decade of experience working in the tech industry, Ray now dabbles out of his New York office.

Digital Branding

The Least That You Must Do to Rank Well in Search Results

Having a checklist to implement SEO is most important because it guides you in the right direction. Before and during the implementation of SEO, go through the checklist to ensure that you are doing the right things that produce the right results. The checklist will ensure that your efforts enhance the chances of ranking better in search results, which is the ultimate goal of SEO. Higher ranks translate into higher visibility that drives more traffic to websites and improves conversions.

Ranking improvement depends on how well you implement SEO and the following tips from some of the leading SEO companies NYC should help to perform better.

Focus on keyword

Besides creating engaging content that conveys value to viewers, you must build your content around some chosen keyword term or phrase that attracts search engines. Keywords link search queries to the content and search engines depend heavily on it to pick your content over others. Using the right keyword in content enhances the chances of high ranking. Search for the right keywords by using a free tool Google keywords planner so that you know what people are searching for.

Keyword placement

Selecting the keyword is just the beginning, and you must know the ways of making the keyword work for you. It requires strategic placement of keyword in the content and across various other places on the website so that it does not escape the attention of search engines. There are four places to insert the keyword for drawing maximum attention.

  • Page title – The page title must not only be interesting that encourages people to click on it, but it must also contain the keyword.  
  • Header – The keyword indicates the content and to help search engines gain more insight place the keyword in at least one of the sub-headings that confirm that the content revolves around the keyword. 
  • Name and alt tag of an image – Including images in content enhances its value as it helps to cement the idea of the content to search engines. To bolster the idea of the content, it is worth using the keyword in the image name. Similarly, to gain mileage from the keyword, you must insert it in the alt.tag too that bear enough hint to describe the image in case it does not load properly. 
  • Content and URL – Search engines look at the content URL to make out what the content is all about. Using the keyword in the URL gives more clarity about the content and makes it easy for search engines to pick the content against search queries.

Create the best content

Content creates bonding with the audience, and you must create superior content that conveys value and keep viewers engaged. From the choice of topic to the construction and layout of the content, everything must be highly attractive and meaningful that leaves viewers completely satisfied as they get the information that they are looking for. 

Finally, link your internal pages craftily and acquire a sufficient number of quality external links that enhances the website authority and makes it attractive to search engines.

Digital Branding

How to Create a Successful E-Commerce Mobile App

The whole world is buying items online; it’s a trend that’s taken over all around the globe and it’s pretty easy to see why. When it comes to selling online, pretty much anybody can get started with selling almost anything in an e-commerce store. It’s easy enough to get started, with several platforms offering users the option to create a website without the need for any previous coding or design experience. But when it comes to making your e-commerce website stand out from the crowd, a mobile app is a wise idea. But not all apps are created equally – you’ll need to make sure that your app provides your customers with the seamless user experience and level of customer engagement that they expect. Here are some top tips to keep in mind when designing your e-commerce app.

1. Prioritize the User Experience

If you’re wondering why your e-commerce business needs a mobile app, then it’s all about the user experience. But you need to ensure that your app provides a great UI, too. When a user opens an e-commerce app, the first thing that they notice aside from the range of products and the branding behind the app is the user interface. This is the design behind the app that allows users to move into and around it, make searches, and look into the different categories. The ease with which users can do this makes a massive difference to how the user experiences the app and rates it. When designing the UI, it’s crucial to keep a focus on how smartphone and tablet devices are used. This is especially true for smartphones where there is often little screen space available, and everything has to be displayed neatly in it. Each menu, button, and every other type of content needs to be displayed in such a way that it looks organized and uncluttered.

2. Easy Navigation

Navigating your app needs to be another main priority when it comes to the user experience. The ease of navigation on your app will have a huge bearing on the overall customer experience, satisfaction, and engagement levels. Not only will this ensure that your customers can find what they need easily, but it also encourages repeat purchases from your app due to the convenience. A good way to ensure that all your products are visible to users is to include your menu in every part of your app, making sure that your menu includes the most important sections, categories, and sub-categories. Make the menu easy to navigate by naming each category with a single word.

3. Simplify the Checkout Process

One thing that users really want when shopping online using a mobile app is a simple and easy checkout process. The last thing that you want when you are shopping on the go is to go through a lengthy checkout process where they need to enter all their details and go through several steps. The best way to get around this is to allow users to create a personal account, which they will then be able to log into and access any saved personal and financial details. Once they have entered their details the first time around, being able to quickly checkout with everything that they need securely saved in their account will encourage repeat purchases. In addition, you should also make the in-app checkout process as convenient as possible for users by offering a range of payment options such as credit or debit card, PayPal, and Apple, and Google Pay.

4. Include Clear Calls to Action

Calls to action are important for selling online, whether on your website or your mobile app. One of the easiest but most effective ways to include a call to action on your mobile app is to position the cart in a prominent place. After all, it is what each and every customer will use when purchasing from your store and ‘add to cart’ buttons should show up clearly on each product page, along with a cart button visible everywhere in the app. When adding items to the cart, this should happen seamlessly without being taken to the cart page each time, so that users can continue shopping without interruption.

5. Prioritize App Speed

Finally, you probably already know that loading speed is crucial when it comes to selling online. If your website isn’t fully loaded and ready to go within seconds of opening, customers are going to look elsewhere. The same is true when it comes to your app. If your app is taking a long time to load and is slow to use, you’ll find that users simply won’t make use of it – they’ll use your website instead or worse, explore your competitors. To stay current in the world of e-commerce, your app needs to load as quickly as possible – typically 4-5 seconds at the most.

If you’re building an app for an e-commerce store, the user experience should be your main focus. Providing an app that’s modern, fast, and easy to navigate will help your brand stand out.

Digital Branding

How do Instagram Influencers Boost Brands’ Success?

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Everyone is talking about influencers, the new generation of Internet celebrities who can grow a brand from nothing. They intrigue the public because they have the power to drive ten times the ROI of a traditional marketing campaign. Brands have paid around $1 billion in 2018 for influencer campaigns because they understood that it’s the moment to take advantage of the latest marketing strategy. Using celebrities to promote products and brands is not a new marketing strategy, businesses are using it since 1940. But until a few years ago, companies collaborated with actors, singers and models to reach audiences.

Do you know what influencer marketing is?

Word-of-mouth has always been a powerful way to attract clients, and influencer marketing is taking advantage of this strategy better. Social media is more popular than ever, and anyone who has a strong following can influence opinions. You can use their established influence in your advantage to advertise your services and products.

Studies show that hiring an influencer to advertise your products is more effective than joining forces with a celebrity because people better relate to influencers. If you are running a business you will find easier to get in touch with a local influencer than with a national star, and it will prove more effective for your business because it will help you reach the right people.

A great number of online personalities use Instagram to share content. You send them some products, they test them, and create content to engage audiences.

Here is how to make the most of your collaboration with an Instagram influencer.

 

You can reach a broad public

Different people have different versions for the same story, and influencer marketing helps you offer the public different perspectives on your products. Influencers are successful on Instagram because they are focusing on a specific niche. When you are searching for an influencer, you should focus on the audience you would want to hear your story. It’s quite effective to use different angles to tell a single story, it will attract more listeners.

For example, in 2017 Mercedes Benz decided to collaborate with influencers to promote the GLS sport utility car. They collaborated with two very different online personalities, “Loki the Wolfdog” and chef Chris Coombs. Loki’s Instagram page addresses a public interested in travelling, outdoors passionate people, people who love outdoor sports. Chef Coombs is targeting a different public, people who love foods and are interested in finding more about cuisine.

Because the marketing efforts came from two very different sources, Mercedes managed to gather more than 170 million impressions for a single product.

Micro-influencers are more successful in reaching larger audiences

Sometimes working with a famous influencer is as expensive as working with a superstar. If you don’t have the budget to hire a famous online personality you can collaborate with micro-influencers because they will cost you less and will get the same result.

The success of your influencer marketing campaign is directly proportional to the engagement the influencers generate. Micro-influencers are more successful in engaging people than famous influencers are, even if they have a lower following. Small businesses have great advantages if they collaborate with them because they benefit from testimonial advertising, one of the most popular forms of advertising.

Promote your products in multiple mediums

You can improve your ROI through a successful influencer marketing campaign. A great number of influencers have accounts on more than one platforms, usually they have followers on Instagram, YouTube, Facebook, Twitter and even Pinterest. So one post on Twitter, let’s say, can act as a portal for promoting your company in multiple mediums.

You can inspire from the marketing campaign Gillette designed for Gillette Venus. They collaborated with Instagram personalities who also have a high following on YouTube to promote their razors. The posts had a single role, to drive traffic to a video of Gillette Venus. All the posts used the hashtag #choosetosmooth and the promotional video Gillette created reached around 47,000 Internet users.

When looking for someone to promote your products, you should conduct a background check to find out more about the persons who will advertise your company. People will associate their name with your brand so it’s vital their image to suit your company’s values.

Online content can go viral

The main goal all influencer marketing campaigns have is to boost engagement and to convince people to make a purchase. By encouraging influencers to create unique content about your products, you have greater chances to reach new audiences. In order for your campaign to be successful, you have to create a message that can be transformed into a captivating hashtag. For boosting your campaign engagement, you can ask users to review the products, share their experience, and include the # you designed in their content.

Frank Body, an Australian skin care products provider created this type of campaign. They have collaborated with numerous influencers that were asked to try their coffee scrub products and offer feedback on their social media accounts. All the posts included the hashtag #letsbefrank and it encouraged people to share their experience using the # to allow the company to track their feedback.

An effective strategy to boost your reach is to encourage people to try your products, tag you in the posts, post their review on social media and get a reward for the most creative piece of content. If you transform your marketing campaign in a competition, you have even greater chances to improve your ROI and grow your engagement.

How can you find an influencer?

Market research can help you find the right influencer for your business. Your clients will point you in the right direction. Their social media activity offers information about their preferences and people they follow. Once you know these details, you should look for an influencer who targets a public similar to yours.

Hire the person only if their values align with yours. Doing research will help you find someone who will create relevant content for your customers.

It’s no longer a secret that influencer marketing is beneficial for businesses.

Digital Branding

The Secret to Hire Leading Software Company Unveiled

The advancements and innovations in the technological field have turned instrumental when it comes to the success of various entrepreneurs across the globe. Here lies the reason why it crucial to be a part of the bandwagon of organizations which are embracing the technological power. It is extremely essential to step up the game in order to be head and shoulders above competitors with the right utilization of technology. A smart choice will be to employ the services of a good software company. Now the question is, how? Well, here you go.

Tips to Consider

These are some effective tips that will help you hire a leading software company,

  • Be Clear with Your Needs– First and foremost, before hiring a software company, be clear with your needs. Jot down a list of the requirements as this will make your selection process easy with regards to the professional who will develop the custom software. Knowing beforehand regarding what you need will be an excellent head start for the upcoming project, especially with the said professionals.  
  • Conduct an In-depth Research- Today; most companies are engaged to offer software development solutions and application. Owing to this, getting an ideal company for your needs can be a challenge. Thus, it is highly recommended to conduct thorough research on the top software companies. This will be a part of the process of due diligence which you require to be a part of. Do not hire any software company randomly without enquiring about the team members’ credentials. Above all, also ensure to check the profile of the company.
  • Look for Referrals- To establish close and strong ties with various businessmen is crucial to surviving in this industry. Thus, you should network with a couple of business owners that can offer you proper assistance and guidance. Post this seeking recommendations and referrals will become easy from them. So, ensure to inquire from them if they actually can refer to the software company responsible for the development of their software. Never feel ashamed to ask.
  • Right Expectations- Do not sign any contract with any software company before discussing all your expectations. Ensure to inform them beforehand regarding your needs. Apart from this, ask clarifications or doubts if any. During this point, make it a point to emphasize that it is essential to develop clear lines of communication with the selected software company. Also, ensure to be very clear in offering instructions. Above all, do not ever hesitate to discuss your project’s timeline and set a reasonable deadline. Be smart to employ the services of a software company that can perfectly help you with custom software requirements that are budget-friendly and perfectly suits your needs.

So, next time you or your acquaintances need to hire a software company to ensure to follow the pointers mentioned above sincerely, and you can never go wrong. You will be investing a good amount of money here, so do not take chances. When you research beforehand, you can enjoy absolute value for money.  

Digital Branding

Driving Sales for Ecommerce: Post-Sale Experience Is Your Secret Weapon

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Online sellers are always on the lookout for fresh tactics and tools to help them outperform their competitors, and it’s easy to understand why: the ecommerce world may be vast and rich with resources, but it’s packed with juggernauts like Amazon (not to mention rife with generic products and similar stores), and anyone who wants a piece of the pie must fight for it.

That’s why businesses constantly look for new niches to fill, new social media channels to use for marketing, new products to source, and new automation tools to free up more time for networking. They aim to optimize every last part of the sales process, smoothly turning prospects into qualified leads and subsequently conversions — anything to get an edge.

What they often fail to miss, though, is the impact of the post-sale experience. Assuming that completing an order is the preferred end of the customer interaction is sheer folly. Post-sale support is extremely important and commonly overlooked, making it the perfect opportunity. So how do you take advantage to drive more sales? Let’s consider this in more depth.

Why customers come back for more

For the vast majority of product types, the average online shopper has a massive amount of choice (too much, sometimes) — almost every product is available from multiple stores, and there’s typically little to separate the offers. Any two sites might quote the same price, charge the same amount for shipping, and offer the same guarantees. Consequently, something minor like being the first site they someone sees (or having fractionally lower prices than rivals) might win you a sale.

But what if fortune favors one of your rivals? And even if it doesn’t, what happens if another site comes up first the next time that person searches? If there’s nothing memorable about your site, they won’t bother coming back. It’ll simply be a utility like any other, useful on occasion but not seen as important. We return to sites that feel special to us somehow.

So how do you make your site feel special if you can’t do anything exceptional with your prices or your shipping? You do something exceptional with your service. Where most sellers go quiet after their final shipping confirmations, you can do something more. You can stand out.

The value of staying connected

Brand connection is increasingly important in ecommerce. Instead of sticking with the companies with the best prices, consumers will keep buying from the companies that are convenient, personable, communicative, and generally likable.

The convenience part of this comes down to following the modern ecommerce playbook: using a social selling tool like Viralpep to prime leads through social networks, then taking full advantage of a flexible sales platform (such as Shopify’s multi-channel Plus service) to convert those leads. Whenever people are interested in buying, you need to be there.

As for the likability, well, that’s where the post-sale experience comes in. Brand interactions during the classic sales funnel always feel awkward, because the prospective customer knows that the seller is clearly angling towards an imminent sale. Once the sale is over, they’ll understand that continued contact is still loosely promotional, but they’ll also take it as a sign that the seller actually cares about providing a good service.

When you stay available to people around the clock (regardless of whether they’re currently interested in buying), keep them updated, and even seek their feedback to help you grow your company, they’ll remember you much more favorably. And when they need to place more orders, they’ll be more likely to consider your store worthy of their attention.

Building through referrals

Let’s suppose for a second that you master your post-sale experience, using all suitable channels to keep in touch with previous customers and check that they’re fully happy with their purchasing experiences. How does this benefit you? Well, firstly, they’ll spend larger amounts with you more frequently, be less likely to go elsewhere, and be more receptive to new offers.

But that’s not all. We’re leaving out one of the most significant consequences of exceptional post-sale support: the positive influence on the rate of customer referrals. The happier existing customers are, the more likely they’ll be to recommend your business to their friends and family members — and any referred customers are going to start out with positive impressions of you, making them more likely to spend heavily.

This is perhaps the biggest long-term benefit of masterful post-sale support. It shows that your company cares about people beyond taking their money (to some extent, at least), and that reverberates throughout the your customer base and beyond.

 

In summary, ecommerce stores are so similar today that it’s customer service that makes brands stand out — and the best customer service extends past the point of conversion to see how customers are getting on. Make it a core part of your store, and you’ll soon start to notice the positive effects generating fresh referrals.

Digital Branding

Data Analytics Are Advancing the Enterprise

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Data has become much more than a byproduct of operating in today’s marketplace—more than the numbers businesses store and use to gauge performance. Data analytics are actually advancing the enterprise, changing altogether how organizations function and make decisions. As companies clamor to improve marketing, revolutionize customer service, optimize their lineups of products and services, reduce inefficiencies and streamline internal processes, they’re depending on data to show them the way.

Here are four ways in which data analytics and business intelligence (BI) are changing the very nature of doing business today.

Ad Hoc Analytics: Asking Questions Now

Businesses face decisions every day. But the latest BI tools have reduced the wait times on reports from days, weeks or months to seconds or minutes. With the ability to ask ad hoc questions on an as-needed basis, people can skip putting in a request to IT for a report, instead taking matters into their own hands.

As Forbes cites, the top four BI objectives organizations have today are:

  • Making better decisions.
  • Improving operational efficiency.
  • Growing revenue.
  • Increasing competitive advantage.

Achieving any and all of these objectives starts with empowering regular business users to ask questions as they arise, and get instant answers from data—no more waiting for reports to be generated long after the prime moment for the inquiry has passed. Data analytics tools are changing how people use data because what was once siloed into the territory of “data specialists only” is now speedily accessible to all kinds of users. More people getting information faster equals better outcomes—changing how organizations even approach innovation.

Data Analytics Without Hefty Training

Self-service analytics have also given rise to the “citizen analyst,” also known as people without extensive background training in data being able to use data analytics to benefit the company.

One Chief Analytics Officer notes that we’re now seeing “those who know the business” able to apply self-service analytics tools to answer the actual business questions, rather than depending on data experts to do it for them.

So, marketers are free to ask marketing questions. HR specialists can query company data to learn about employee turnover, hiring trends, etc. Administrators can get a big-picture view of operations. Customer service leads can ask questions about customer behavior, track churn and take a closer look at complaints. The people who need information pertaining to their job roles are now the ones querying data, which fuels a cycle of relevant questions and impactful answers.

 

Automation of Insights Thanks to AI

Why wait for employees to ask questions or for scheduled reports to generate, though? Realistically, we’re only able to ask a fraction of the questions that exist—meaning there are many untapped insights lurking within company data. It’s safe to assume there are plenty of patterns, outliers and relationships your company is currently missing, and that you want to change that.

The rise of artificial intelligence (AI) in advanced analytics means companies and machine-learning algorithms are working together to uncover these insights. Here’s one example of that partnership in action: A user clicks to launch ThoughtSpot’s SpotIQ AI Engine. Then its insight-detection algorithms dive deep into data, returning potentially valuable nuggets of information in natural language. The user then provides feedback about relevancy to fine-tune the system for next time.

The end result? In a couple seconds, this user learned something they’d been missing—Product Category X sales have increased by 30 percent in California this month. Aha! They embed this hot tip as a chart directly into the sales and marketing Slack channels so these teams can come up with a plan to capitalize on this upswing. The company boosts revenue and targets their marketing campaigns better.

Building Data into Company Culture

All these other advancements are changing the very fabric of company culture itself in data-driven organizations. Data is becoming more than a tangential tool for reporting; it’s becoming a way to communicate, to make decisions and to evaluate progress. It’s a mindset companies can only achieve by centering data—and by making analytics highly accessible to all.

Data analytics are advancing the enterprise. Is your company embracing the value of accessible, speedy search- and AI-driven analytics? Or are you still missing out?

Digital BrandingLocal Branding

How Technology Can Help You to Decorate Your Apartment?

Technology surprises us in so many ways. If you think that there’s no way an application or software could help you in things which are traditionally manual, for example, house decoration, then that’s where you are completely wrong. In fact, interior designing or house decoration is facilitated by different kinds of software and applications. When you’re decorating your apartment for the first time or just updating your style, it can be tough to figure out where to start. There are so many different styles and color palettes to choose from that it can be overwhelming to try and decide which direction to go in! For example, if you check out apartments for rent in Columbia and you want to decorate them to perfection, then you shouldn’t be worried anymore. In this blog, you’ll find out about some of the very beneficial applications which can help you to decorate your apartment just the way you want it to decorate. Above all, you can get unbiased and free consultancy from technology in the form of mobile applications. If you have a cool apartment of your own then go ahead and gear up to decorate it, however, if you haven’t bought an apartment of your own, in Palm, then buy an apartment in Palm Jumeirah and decorate it with the best.

Here are some of the applications which can help you to decorate your apartment:

1. Houzz Interior Design Ideas

If you are tired of stacking interior magazines, then this app is just the right thing for you. This application is very simple to use and it will definitely get you out of your confusions. If you are not sure that how that sofa you liked will look in your drawing room, then don’t worry because this app has got you covered. All you need to do is take the picture of that sofa and click the “view in my room” option. This way, you’ll be able to see either if it’s going to look good or not.

2. Hutch

This is another amazing app with very exciting features. If you want to upgrade your place and you are also on a budget, then Hutch is your solution. Just take the picture of your room, decide your budget and just like that Hutch will do the rest of the job. It will show you hand-picked options for furniture according to your budget. Isn’t it great? The best part about this app is that you can shop through this app too if you don’t want to go through the hustle of shopping.

3. Mosss

If you want someone to guide you according to your taste and you want them to magically know what you exactly need to do with your place, the Mosss is something you need to try right now. It is an artificial intelligence based program which uses machine learning to know exactly what you need and what your requirements. You can say goodbye to all those expensive consultancies with Mosss. Above all, Mosss uses a deep learning mechanism to learn designs and processes of all the best interior designers out there and then creates a design for you which is inspired by great designers.

4. ColorSnap

Interior designing is not all about furniture and accessories. If you want your room or house look great, then you need to make sure that you are following all the rules. Color of walls is more important than you think it is. Therefore, you have to make sure that you select the right color. Watching color cards can be extremely boring and most of the times you don’t know how it will look if after being painted on the wall. ColorSnap has a solution to your this problem. With this application, all you need is take a picture of the room, select the wall you want to paint and apply the color of your choice. It will give you a perfect realistic picture of the end results.

Instagram
Digital Branding

How Your Business Can Adopt a Two-Pronged Marketing Strategy with Instagram and SEO

Since its introduction and subsequent acquirement by Facebook, Instagram has gone from strength to strength as a social network and seen incredible boosts in adoption and popularity. It has of late also tremendously grown in potential as a marketing platform, to the extent that companies and brands that were previously not particularly oriented towards visuals too have begun to change their ways to get onto the bandwagon.

We can understand Instagram’s phenomenal rise to popularity by browsing through https://www.socialpilot.co that provides interesting statistics. “More than 800 million people actively use Instagram every month. 80% of all users on Instagram follow at least one business account. Instagram now gets over 2 million advertisers every month. 59% of micro-influencers believe that they get the best engagement on Instagram. 60% of users on Instagram visit the platform daily.”

Creativity is only half the battle; you still need an astute strategy in place to help you achieve all your aims. Once you have set up a good Instagram creative process and posting schedule, you have to consider the marketing aspects of it, namely SEO.

Research Your Hashtags

Despite looking significantly different from the rest of the Internet, Instagram is very conducive to some traditional SEO techniques. On Instagram, most people choose to search not in direct queries but with hashtags, that can be considered keywords preceded by‘#’. Not unlike SEO, you are expected to find and utilize the relevant tags that attract the highest search traffic. Another good thing is there is no pressure on you to stuff your actual caption or content with hashtags because you can stick them at the end of your post with the same effect. Sadly, there are no tools akin to Keyword Planner for Instagram, so it is up to you to do some research and access filtered top hashtag lists on sites like Websta to figure out what works.

It is also worth keeping in mind that real influencers are able to create their own hashtags and attract tons of traffic and new followers for Instagram, but you are unlikely to find success with this if your profile is in its nascent stages. You should try this out from time to time with things like giveaways or contests, though.

Tie Up With a Cause

In 2019, companies are expected to be more than just good at what they do. People are interested in supporting companies that speak up and help out communities and causes that they believe in. You may not be serving that demographic directly through what you do, but if you pledge a portion of your profits to a non-profit organization working towards that cause, you would be able to do a number of things such as throw fundraisers for the cause, organize community service excursions for your employees and so much more. This, in turn, shows your target audience that you care, and also brings up amazing opportunities for taking awesome photos and videos to show them what you are really about. Keep an open mind; partnerships with complementary (and not competitive) companies who have some pull with an audience that doesn’t overlap with yours and is willing to cross-post your content if you share theirs will inevitably bring success.

Conclusion

The social media landscape is ever-evolving and it is hard to say how influential traditional SEO tactics will remain if they are not adapted to suit the playing field. Search engine ranking algorithms too are evolving and may soon account for social signals and influence as well, which would give you a huge advantage in the future over competitors who are not as forward-looking. If you tailor your social media strategy with these pillars in mind, you are likely to gain massive dividends and a loyal follower base that will be with you for years.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Digital Branding

How Can SEO Executives Assist Your Business to Deliver Great Results?

Many different companies are there in the market and online to sell their products and services to the customers and earn a profit. But there are very few companies who are successful in attracting the customers and fulfilling their targets. For any type and size of the business, it has truly turned out to be intense for them to remain in the competition and survive.

What the clients and customers do before buying the products and services

The website of your organization and better ranking on the search engine pages will likewise push you to increase the volume of your deal. The clients and customers have turned out to be more intelligent. Before purchasing an item or product, the clients endeavor to look about the organization. They visit the website to get a much better idea and information about the organization. They need to know when the organization was built up, who is the proprietor, where it is located, where are the head office, the products, and services which the organization offers and the ones in which it has some expertise in giving, and so forth.

On the off chance that they get all the data which they are searching for and are happy with the reaction, at that point they will most likely buy the items from your organization. Be that as it may, on the off chance that they do not get a site of your organization, at that point they won’t think for a single second before heading off to your rivals. The SEO specialists will help you in all these matters.

Things you should know

The business organizations are pretty much aware of the fact that the taste, choice, and preference of the customers keep changing at every point of time. While at one point they love a product at the other they just don’t want to buy the same product again, and again once or twice they have used it. Aside from this the business entrepreneurs additionally realize that they have many rivals in the business industry who are putting forth a similar sort of items or products and service to the clients in the market.

As an entrepreneur on the off chance that you are additionally confronting a similar situation and actually facing the problem or finding it difficult to keep your old clients and pull in the new ones towards your organization at that point it’s a high time for you to take the assistance of a site improvement specialists (SEO). Before the situation slips out of your hand and you find it difficult to handle you can take the help of Solutionspire SEO Services.

How Can Search Engine Optimization executives assist you?

  1. Search Engine Optimization (SEO) executives are professionally trained and experienced people who have good experience and knowledge in the SEO field. They can help you in many different ways and will also give you effective solutions to your problems.
  2. If you take the help of Search Engine Optimization (SEO) executives, they will work with the web developers and will help you to make an easy and attractive website. For a small, medium and big business firms, it has turned out to be imperative to use the stage of internet searcher streamlining and make a solid presence in the market as well as online.
  3. The customers are always interested in finding something interesting and unique about the company from which they buy the products and services. By giving your clients and customers all the relevant data, information and posting a few recordings and photographs on your site, you can effectively increase traffic towards the website of your company.
  4. The website of your company is a standout amongst the most significant mainstays of your organization. Posting alluring contents will keep the audiences to connect with your company easily, and you don’t need to put any more endeavors to help them what they are searching for.
  5. Attracting the new clients and gaining their confidence and trust is not that simple any longer, particularly when your rivals are likewise doing the same things. The amount which you are offering them to give the product and service, a similar value your rivals may be likewise giving them. It might likewise happen that they are prepared to give the products and services at a bit lower cost than yours. So, what you can do and the steps which you need to take by which you are going to win the trust of the new clients and hold the old ones as well.

You can do it by having a website for your organization and whose ranking should be on top of search engine pages such as Google, Bing, Yahoo, Mozilla Firefox, etc. You can effectively attract the attention of your clients by making a website of your organization. At the point when the clients get a chance to come in contact with the organization, when they get a stage where they can give their recommendation and input, where they can communicate with the representatives and when they feel that they are being heard, this helps the organization in picking up the conviction of the clients.

  1. The SEO specialists will help you in remaining ahead of your rivals. Website optimization advertising is an amazing and financially savvy system to remain ahead in the business. The clients and customers look for an organization to purchase the products and services. As the clients and customers don’t have that much of time to keep scrolling the different search engine pages such as Google, Bing, Yahoo, Mozilla Firefox, etc. they will simply click the initial a few connections which show up on the internet searcher. Along these lines, it is important for you to remain in front of your adversaries on the web crawler page.

So, for better results, earning profit and making a good name and reputation of your company you need to understand the points which are mentioned above. An SEO executive of a reputed digital marketing firm can help you at every stage.