Category: Digital Branding

Digital Branding

Local SEO – Some Smart Strategies to Consider

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If there is any strategic marketing tool, especially for small as well as medium-sized businesses, it is nothing but local SEO or Search Engine Optimization. Well, it’s true that many people still believe Search Engine Optimization to be the most difficult thing on earth, and rather easiest for all those who are updated with Google. Reality says that it is not as complex as what people think about it. Although the majority of web experts have the potential to do SEO on their own, those who run short of time can always contact us for assistance.

Now have a look at some tips and suggestions that would certainly make you confident enough to do SEO independently:

 

  • Recognize your target audience – One of the most important things to do is identify your target audience. This would help you determine not only the keywords you are going to use but you will also get an idea on the type of content that has to be produced. Once you are able to identify your audience, it will be easier for you to design your website along with the marketing strategy as per their objectives and purchasing.

 

  • Choose your primary keywords – If there is any tool that would help you know the type of keywords you want to emphasize upon, it’s Google Keyword Planner. What you need to do is adjust the tool settings to find out which keywords have the highest search results in your local area. Moreover, you must always aim to stick to those keywords that must clearly indicate your requirements. Just stay a bit alert as you will not find everyone using location based searches. Therefore, you might be willing to aim for non-local keywords.

 

  • Add your contact details – Make sure that you add your contact details to each and every page of your website. In fact, the contact details must include your phone number and business address. Although many SEO professionals tend to ignore it, this is no doubt a good strategy to get your website optimized. Moreover, keep your details displayed in text form and not in graphics. In fact, keep the written format of your phone numbers and address same across all your web pages. In case you are having multiple locations and also a head office, provide your head office address on each and every page of your website. Try to maintain a separate web page for all the other trading locations.

 

  • Publish your own blog – Maintaining blogs on a regular basis is a must for any local business. Google usually gives importance to all those websites that are updated consistently. So if you keep posting blogs with keywords on a regular basis, your search engine results are automatically going to be higher. Remember, your blogs can also make use of its internal links to other pages on your website. This would certainly strengthen your SEO results. Blogs can also be shared on social media platforms through which you will be fetching heavy traffic to your website. A great example would be this company: NJ Web Design Company

 

  • Add your business to Directories – If there is any smart way through which a local business can get higher search engine results, it’s through the directories. Similarly, your business must be listed on popular directory websites like Yahoo, Yellow Pages, Yelp and more. Furthermore, create a page on Google+ along with a Google Places account. What you need to ensure is that all business details posted on these directories must be similar to those on your website. Don’t forget that even if you are making minor changes, say from Road to Rd, these can create serious issues.

If you are therefore willing to proceed strategically through SEO, simply contact us and we will get back to you with the smartest solutions. These tips will moreover help you stay on the right track. However, you will be able to better your search engine results by adopting advanced SEO strategies.

Digital Branding

Six Benefits for Your Customers When You Have a Web Presence

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While your online presence might be helpful to your business, ultimately, it has to provide benefits to the customer. If it doesn’t, you won’t have an increase in business or sales. Your online presence creates a benefit for you as well as your customers.

Accessibility for the Customer
You can’t predict when your customers will be online searching for your products or services. It could be after they get out of work, in the middle of the night or early in the morning. While you might have a brick-and-mortar storefront in WA with certain hours, an online portal for your customers gives them the ability to find your products and services on the time that works for them.

Researching the Company
When customers are trying to find a certain product, it’s a fact that they’ll go online to do their research first. If you don’t have an online presence, you’re not providing them with all the options that are available. You might have the best product in the state but without a web presence, the customer can’t find you.

Introduces Your Brand
Customers need to trust and like your company to purchase products or services. They’ll be able to tell a lot about you from your online presence. It gives them the ability to check you out online through your website. The quality of your content and the frequency of how often you post all work towards providing customers with a sense of whether they can trust your company.

Helps the Customer Make Buying Decisions
Your online presence includes content on other websites too. For example, you might have online reviews on other forums or sites that people check when planning to make a purchase. There’s always the possibility to receive a bad review occasionally, but if you run your business with the customer in mind, you’ll have more good reviews. This part of your online presence is vital for getting customers.

Customer Service and Communication
Another aspect of your online presence is your customer service and communication. This will include access to chat options, email and contact information in more than one location on your website. You can provide FAQ pages for your customers too. All of that lends itself to a great online presence that will help your customers trust your business. A shady company is one that doesn’t have much information or any way to contact them.

Tracking
When you have tracking on your website, you’re able to see exactly what content your audience finds valuable. This provides more benefits for your customers because you’re able to provide them with more of what they’ve enjoyed previously. If they love a post you did on certain aspects of your industry, you can create more content around that aspect to dig in-depth into the information. You might not know what they enjoy without the tracking data.

A company like Olympia SEO Web Design of Olympia, WA will be able to provide a great website that will give your customers a valuable experience when visiting your business. Businesses need an online presence because they’ll often research and spend time learning about your products and services before making a purchase with your company.

Digital Branding

Our List of Cell Phones We Believe Fit Every Need of Most Users

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While smart phones are – for many – an almost indispensable part of life, not everyone necessarily needs or wants a smart phone. For many that grew up without smart phones, the additional features and some of the drawbacks – like how often they need to be recharged, not to mention the cost of data plans – may make them actually undesirable for some people. Here is a list of 5 Cell Phones ranging from the highest of the high tech to the easiest, basic and most user friendly of all cell phones.

1. iPhone 7

The iPhone 7 could easily be considered the Rolls-Royce of cell phones. From security options like a thumbprint scanner which unlocks the phone and the ability to remotely wipe all content from the phone in case of it being lost or stolen to features like the Siri digital assistant, iPhones have been and continue to be the leader in high end smart phones. Like everything else in life, however, you get what you pay for. All those features come complete with a price tag to match, with the lowest priced model starting at $650.

2. Samsung Galaxy On5

For a wide range of smart phone features without the giant price tag, Samsung offers the Galaxy On5 for just around $100. The Galaxy On5 is an Android phone with apps available from the Google Play store. The On5 offers an HD display, a simplified user interface and a 5 MP camera. The Galaxy On5 is a great phone for people who want a few basic smart phone features – like maps or the ability to check their bank account on the go – without all the bells and whistles (and price tags) of some higher end smart phones.

3. LG Rumor Reflex

For people that just don’t want a smart phone at all, LG offers a hybrid phone that offers a few smart phone features, like a touch screen and 2 MP camera and combines it with the best pre-smart phone features like a slide out QWERTY keyboard. The Reflex is only available for Sprint customers, however, so ATT&T customers might want to try the Swift or the Renue from Pantech or the LG Xpression.

4. Kyocera Dura XT

For adventurers with an active lifestyle that just need a basic phone, the DuraXT is a perfect fit. The DuraXT is built to military grade specifications and designed to withstand dust, shock, vibration and weather and temperature extremes. A non-slip rubber exterior provides superior grip in all conditions and added durability. If you like the idea of a flip-phone but don’t plan on having a Survivor adventure any time soon, the ZTE Cymbal Z-320 is both easy to use and easy on your wallet, but still packed with features. It offers a 2MP camera, a large interior screen for web, text and multimedia messaging, and Bluetooth® 4.0 wireless for all your devices.

5. Jitterbug Cell Phone

If you want a phone without a lot of annoying and distracting bells, whistles and features, then the Jitterbug cell phone is for you. Featuring large easy-to-read keys and voice dial, you can either dial the number yourself or simply tell your phone who you want to call. The Jitterbug also features a bright, high-contrast color screen which makes it easy to see exactly what numbers you are dialing. No more fumbling around with a tiny keypad, trying to figure out if you just hit the right number or not. Best of all, the Jitterbug offers a number of affordable plans that start from as low as $14.99 a month.

Digital Branding

How Technology Is Influencing Artwork Today

It has been said a lot of times: technology is changing the way we are doing a lot of things. This is especially manifested in how artwork is treated in today’s modern times. Here are some of the changes that artists face with regards to the relationship of art and technology:

Technology enables artwork to be worked on continuously

Various advancements in technology have made it easier for artists to work on their projects in a continuous manner. So do not be surprised when the mural you see on the wall will be different in a few days. That is exactly the case with the abstract artwork in a gallery in Berlin. The daily changes in the artwork are made possible by a mini-robot called Vertwalker that paints based on an established pattern coded into its program.

Technology brings a different way of experiencing and accessing art for enthusiasts

Don’t have time to go to the art museum? The Internet gives art enthusiasts, viewers and other artists the chance to see various artwork such as films, photographs, paintings and sculpture online. Artquisite, an online art gallery based in Munich, for example, shows viewers and potential buyers a variety of contemporary and modern art pieces.

Technology brings a sense of community among artists

Social media apps such as Facebook, Twitter and Instagram now connect artists all over the world. Not only will they be able to communicate with their fellow artist, they can now also do group critiquing on their friend’s art projects. There are also social media networks dedicated solely to artists and their work such as Deviantart, Dribbble and Behance. Websites and apps like Adobe Portfolio, Cargo and Format also present an online outlet for creators to showcase what they are producing.

Technology presents a new medium for artists

The advent of the computer age has also paved the way for the creation of software helpful to artists like Photoshop, Illustrator, Corel Draw and After Effects. These art programs will not in any way replace actual art tools soon, but they are now being used increasingly to make many design projects. What used to take days through painting can now be made using computers in a few hours.

Technology is a bevy of inspiration for creatives

If you are an artist, you would be hard pressed to find a better source of inspiration for your projects. Also, satirizing how technology affects the world is now a major theme across many forms of art.

Technology revolutionizes how business is for artists

Again, due to the accessibility that the Internet provides, creators now have to adjust to the new business environment. While it is now easier to make money through their artwork, the market has also become incredibly competitive so artists have to strive hard to stand out.

A lot of artists are still adjusting to the changing landscape of the art community and sector due to the advancements in technology. That said, it has presented a lot of opportunities that may well be manipulated in favor of many creatives in the industry.