Category: Digital Branding

5 Steps to Successful Digital Marketing for Tech Companies
Digital Branding

Crowdfunding vs. Traditional Fundraising: Pros and Cons

Money is one of the most important factors throughout all of the development stages of business, but the time when you probably need it the most will be the very beginning of your activity on the market. Fundraising may become a drudgery because, sometimes, finding investors who will back your idea can be a hard nut to crack. Those who have already gained some experience looking for investors and collecting money are absolutely aware of the fact that investors are known to be quite selective with where they will place their money. The purpose of investing money is to see it grow – if they don’t believe a new business will become profitable, then they are unlikely to take a chance on it.

crowdfunding

Technology and Fundraising

A few years ago, the only way to collect the much-needed money was to fill in an application and ask a bank whether you’re a good candidate to get a loan or not. As the experts from Auto.Loan claim: “For many people this can come as a surprise, especially if they were relying on getting a specific loan.” Another way to get funding was to throw a networking party, where all the guest will be likely to contribute and give your project a chance to thrive, or to look for investors on one’s own account. However, as technology develops continuously, some new options have emerged on the horizon, giving fledgling entrepreneurs and great inventors alike an opportunity to spread their ideas out. One of these comparatively new methods is crowdfunding, which enables people to create campaigns online and collect money via means of the Internet and crowdfunding platforms. All you have to do is to have a brilliant idea, sign up on the platform, create a campaign and start collecting funds to spread your idea wider.

Traditional fundraising and crowdfunding have the same purposes, so it should be indifferent which variant to choose, albeit in some cases where, for some reasons, it is better to opt to specifically crowdfund or fundraise.

crowdfund

Pros and Cons of Crowdfunding

Crowdfunding stems from fundraising, but with a twist. It trades upon the power of groups of individuals, or a pre-existing community, to kick off a cause or project and initiate its success. It allows you to put the project out there, even if the entrepreneur’s budget is close to none and, rationally, it should be cursed with failure because of these small resources. Fortunately, even if it seems that your only resource is your brilliant idea and you’re completely starved of other resources or support, it doesn’t mean that you have to drop out of the game.

prosandcons

If you are at the very beginning of your adventure on the market, crowdfunding might be a perfect direction for you. Anyone can create a campaign on these platforms. All a starting entrepreneur has to do is to sign up on the crowdfunding platform, describe what his targeted amount of money to collect is – this is typically the amount which enables the project to see the light of the day. It all sounds like a piece of cake and it really isn’t so hard. The purpose you’re collecting money for doesn’t matter. Whether it’s a new application, an exceptional kitchen robot or a music album, you can create a campaign, set the needed amount of money and the period of which people can contribute and transfer money to back your idea. What is also crucial to mention is that you can personally thank them for this help. The idea of crowdfunding establishes that your backers can either have an equity stake in your business or you can send them an early bird copy of the product, which is like killing two birds using one stone because doing so both shows your heartfelt appreciation and ensures your product sees the light of the day. It is perfect for those campaigns where every single dime counts because the only costs that they bear are – in most of the cases – the incredibly low commissions on the transferred amount of money.

Of course, this approach of collecting money also has some disadvantages. The crowdfunding campaign is time limited, which means that, if the project doesn’t collect enough money during the designated time, it won’t reach its goal and will still be missing the necessary amount of money. The idea of crowdfunding enables supporters to decide whether to dedicate the money to your project or not. It can be an advantage, of course, but let’s imagine a situation in which the potential backer scrolls down a platform which features hundreds of campaigns. So many pictures and volumes of information hits his or her mind at once – they can simply lose their bearings and even bypass your campaign entirely. Your idea can be brilliant for the niche but, for the majority of people who look at the website, it might seem impersonal or needless. Another group of individuals use crowdfunding as a means of collecting money, while also taking the community out of fundraising and will impersonalizing the act of giving. But don’t worry, as, with most investments, people tend to put their money where they will see or feel the most impact. Crowdfunding is all about connecting to real people in real communities, where trust and reputation are front and center in the process.

traditionalfundraising

Pros and Cons of Traditional Fundraising

Traditional fundraising has existed for years, often known as the typical way to raise money for worthy cause. It enables people to contribute to a charity or a cause they believe in, for as long as there has been a need to do so, making other people’s life better. It was – and still is – usually done by collecting money during events or parties where people (potential donors) have fun with something to drink or eat, before sharing their money on a good cause. A much more efficient way of collecting money to start a business, however, is to get funding from venture or angel investors, who share their money with promising projects and see how their money grows in exchange. Another way of raising funds via traditional means is to ask for a bank loan to start or develop your business. All of those methods are not time limited – it means that, by contrast to crowdfunding, this support can be on a long-term basis. Donors sometimes give annual donations, or spread their contributions out. This means that the entrepreneur gets constant financial income, which can be crucial for continual business development.

funds

When you take your first, short glimpse at fundraising in direct comparison to crowdfunding, you’ll see that traditional fundraising may seem much easier. You only need to find an investor or go to a bank to ask for a loan. Beware, it’s not so easy as it seems!

Regarding traditional fundraising, it is often a huge investment of time, money, and valuable resources that lower-income groups or individuals can’t summon. According to the history of fundraising for charity, as well as other good causes, people need to have some money in the first place to offer potential donors some entertainment to make them come and keep them interested. It’s obvious that beginning entrepreneurs and artists don’t have funds to start and develop such an activity, let alone the funds and resources required to throw parties and keep people interested that way. When it comes to loans – which at first may seem like a perfect and fast solution – it may turn out to be nothing but toil. To get a loan, you have to fill in an application containing all of the information about your business activity; you need to prove that you’ll be able to give the money back to the bank – which can be hard. The thing to remember is to conduct good research to find which banks offer the needed type of loan. If you skip this part, you’ll probably lose your time wandering from one bank to another, hearing that you’re not able to fulfill the various requirement that the bank imposes on its borrowers. Remember, you always have to give the money back; it doesn’t matter if your project sinks or swims!

crowdfunding

When comparing crowdfunding and traditional fundraising, the differences are easily visible and, what’s more, both approaches have their own pros and cons, so it often depends on the situation and development level of the entrepreneurship, when it comes to which method to choose.

Undoubtedly, the traditional means of fundraising have been very successful for a lot of projects; however, crowdfunding allows people with very few physical resources the opportunity to develop startup funds for large projects and high needs. The way someone raises money should be deliberate and tailored to his possibilities and business needs.

 

Busy bloggers
Digital Branding

Hacks And Tips To Keeping Your Focus

 

 

Many people have the dream of being an online entrepreneur. Way too often the demands of work, family, and social responsibilities seem to overwhelm us, convincing us to give up that dream before we really learn to manage it.

For thousands of people, that dream is their reality. They have learned to balance their lives and to carve out the necessary hours to invest in themselves and their businesses. They have learned to focus on creating the life they want. This gives them the super-ability to get more done in less time.

Take these tips from very busy bloggers who are succeeding and thriving with their entrepreneurship. Choose the ones that will work in your life and adjust them as needed to make them fit. It will take work and commitment. The payoff is freedom to live the life you want to live and give your family the best of you.

Planning, Prioritizing, Writing it down

These pros share with us the need to use a calendar, diary, and list to keep things moving in the right direction.

Karen Houghton, atlantatechvillage.com shares with us, the following:

Running the 4th largest tech hub in the United States means there is always work to be done. Atlanta Tech Village is open 24/7, houses over 300 startups, and we host over 400 events a year. It can be easy to live each day from a reactive place. Instead, I live by my calendar and intentionally plan time and space each day to create a rhythm of work that allows me to be my most productive. Times I will take meetings, when and how many events I attend, office time to answer emails, and even time for reading and writing are planned for and time blocked accordingly. I even schedule buffer time in case there are fires to put out, which there always are. By scheduling my time and using tools like Calendly, I am able to protect my time and make sure I have space to prioritize important things and make sure I get done what needs to get done.

James Kelly, from thelifeofluxury.com, uses a to-do list to prioritize his day.

Each day, we are bombarded with an avalanche of work.  It can be quite stressful. It’s important to start your day with a to-do list. Prioritize them by importance and fully understand what is required.  Knocking off a few “low hanging fruit” provides a sense of accomplishment. The key for me is to avoid distractions, such as limiting cell phone use. I also like to block out a meeting time, so I can focus on the project. Be sure to recognize what you finish and not dwell on tasks that roll to the next day.

Using a diary allows Laura Martin, www.missljbeauty.com to always be prepared.

My tips for productivity are quite simple. I love to have a diary. I set aside time to blog and time for ideas. Carrying a notebook while, on the go is a great way to write down ideas and thoughts. The best advice I received is to be yourself and find your love.  Yes, that Sounds strange in regards to productivity but if you need a break have one. Your brain works better when you are not stressed. If you don’t love what you do. You will not find time to do it. Remember passion is key to success.

Stewart Smith, mkremodeling.com, finds mental preparation keeps him focused.

I’m a stay-at-home dad, so my time window for working is as long as my daughter is napping. Once that window closes, it’s gone until the next day, so I have to hit the ground running. To counter the time limitations, I try to not open my laptop until I have something already written in my head. Usually, it’s a sentence or two, or maybe it’s a cluster of keywords, but as long as I’m not staring at a blank screen, I will find the spark to get going. That, and coffee. Always coffee.

Divide and conquer – taking small bites

Breaking the day into manageable time frames helps Maureen Anders, www.arworkshop.com

I schedule myself in 30-minute time increments throughout the day.  In those 30-minute increments, I list out several “to dos” to be sure that I stay on track.

 

Amber Shawver, www.FourtoAdore.com, finds it easier to break projects into phases.

After I take photos for the blog, I use apps for photo editing, watermarking, and archiving pictures, which I upload directly to the WordPress app as a draft.  Then, I designate time to write pieces corresponding with my photos.

Kerry Bergeman, www.shopfrulu.com & www.new2two.com, grabs minutes daily.

For me, it’s about being organized and surrounding myself by a supportive network. I set aside time every day. I try for the same time, but that never works with two sets of twins running around. I do try to write for at least ten minutes a day and spend ten minutes networking. That is at a minimum. Additionally, I like to engage with people who will support and help me grow. No nay-sayers in this life!

Pam Kocke, pyjammy.com combines, mental preparation with list building.

Challenge yourself to post on a regular schedule. And make sure your readers know about it, so you’ll be accountable. Serial posts work well – document the growth of your garden (or children) or do a countdown to a special event.

Write posts when you’re inspired, and then schedule them for the future. That way, if you can’t think of anything to write about, you’ll always have something on hand to post.

Keep a list of post ideas in an app that you can access from anywhere. (I use Simplenote.) Whenever I am feeling uninspired, I just read through that list and pick something.

Josh Anderson from https DIYactive recommended to trick our minds when it comes to daunting tasks:

“Many people put off bigger projects because they are daunting. One way to overcome this is with your own version of the 10-minute-rule. Find a quiet place, set the timer on your phone for ten minutes and then get to work. Mentally you think that you will only have to work on the project for 10 quick, painless minutes, but the beauty is that you actually start your project and once you dive in you’ll realize it isn’t as daunting as you thought. Ten minutes every day, which usually goes longer once you get in the zone, will help you beat procrastination, distractions and get your projects completed!”

Focus and Focus-Breaks

Focus is a must for the blogger. You have to do the best you can with the limited times you have. But sometimes you have to use tools to break your focus so you can dedicate time to every project.

Ally Gonzales, RunningSoleGirl.com refuses to give less than 100%

A big part of staying productive for me is focusing on one task at a time. In my experience, when people try to multi-task they end up becoming distracted and their work suffers. In any business, especially blogging; you’re always being pulled in multiple directions to try and get everything done. It’s a constantly evolving world, and by focusing on the task at hand you know you’re putting out your best work.

 

Breaking focus to be more effective is important to Mary Ann Zimmerman, www.mindability.com  

Use An Alarm! Personally, a phone alarm helps me regain control of those minor issues that crop up, keeps me from being distracted, and helps me stay ahead of the daily deadlines. Beyond using alarms for getting up in the morning, a basic phone alarm also helps me depart a meeting that runs longer than planned, which automatically increases my productivity and positively impacts the day’s schedule.

 

Doing it all, and doing it healthy

Yoga helps Kim France, girlofacertainage.com stay sharp and relaxed.

I am currently writing a memoir, which I work on during the week, so I do my blog posts on the weekends. I wake up around 6:30, have coffee, walk the dogs, go to an 8:30 yoga class, come home and get right to work. If I’m really cranking, I can get most of the week’s posts done by the end of Saturday.

 

Mila Chervenkova, www.milaonsupplements.com, knows health is the foundation to success.

Keeping my head above water and multitasking could be a difficult thing to complete when my main goal is productivity. Here are a few things I do at the beginning and the end of each day: 1) Plan your day, always have something to do, 2) Always write down your thoughts, 3) I have a daily calendar on my desk, and I fill it with all of the things I want or need to accomplish that day or the other one, 4) Take breaks. Go for a walk. Do some yoga, or my favorite kill the weights in the gym. 5) Take your dietary supplements such as fish oil, vitamin d and some nootropics known as “smart drugs.”

Darrell Grable, neurohacker.com insists on balance:

You must be mentally and physically organized. You do not have to do the same thing every day at the same time, but you must know what you have to do, and when it has to be done. Use your smartphone, calendar, computer, or a pen and paper. But whatever you use, unplug before you do the task.

Fazal Mayar, richerornot.com, however, puts his health and life-work balance first:

You will rarely have entire days to contribute to your work. So, use your minutes wisely and let the hours take care of themselves. Being healthy means having energy, eating well, getting in exercise, and maybe even taking supplements to improve your abilities. You cannot take care of everyone else unless you first take care of yourself.

Todd Middlebrooks, President discusses how technology significantly helped his team be more productive:

We live in an age where technology can significantly improve our daily lives if we know how to use it. At CSII, we’ve helped many physical offices go either partially or entirely virtual.  Seeing employees and managers improve their productivity and efficiency and increasing their overall level of happiness is why we get up in the morning.

Jose Rosario, Owner of SELAH BODYWORKS, states on his productivity:

At times we can confuse being busy with being productive.  As an owner of a small business, it happens all the time.  I always have to implement compensatory strategies to make sure I stay productive. Alerts on my phone, google doc alerts or even the good old yellow sticky reminders. All three come in handy to keep me on track!

Jake Fisher, the owner of Bridges Strategies, talks about cutting distraction with some apps:

Writing valuable content often requires long-term focus to “get into the zone.” A distraction-free writing app is crucial for staying focused. We use the HubSpot Composition Tool but there are plenty of options including stand-alone apps like WriteMonkey and FocusWriter.

Scott Harris, President, and Founder of Mustang Marketing says:

I’ve found that when you consistently deliver engaging and relevant content, your readership will grow organically. While factoring SEO into the equation is important in order for readers to find your writing and services, readers will become loyal subscribers when you provide quality material that is educational, drives the conversation and promotes engagement. Treat content as king and respect your audience by avoiding writing shallow and gimmicky posts or blogs that offer little benefit to you and them.

Jessica Maria from Intelisys shares:

 

As someone whose job description includes social media and media communications, it’s hard to tune out. I love the mac app SelfControl when I have to get into, and stay in, the zone. Making time on my calendar and setting time limits on distracting tasks (email, social media, phone calls, etc.) also helps minimize the distraction, when I don’t want to go fully into the dark. 

 

Bryan Hardy believes in activating your body, freshen up a little to get into the Zone:
Take a minimum of 5 minutes every hour to stand up, walk, stretch, bounce, and breathe deep into your diaphragm. I like to do some jumping jacks, squats, lunges, push-ups, and hangs off a bar or tree branch when there’s one available. The purpose is to completely let go of work, activate your body, and let your mind wander/relax before refocusing on the task at hand.

 

Conclusion

These professionals have found their own paths to success. There are many avenues to explore. Some will work for you and some will not. You may rely on project management tools, your will, ability to cut distractions, or whatever works for you. You may even come up with some of your own to share. There are a few things we can all agree on.

Find or create the formula that works for you and work it. If you do, you will make it.

Mattress Startup Branding Tips
Digital Branding

Sleeping Like A Baby – How to Brand a Mattress Startup

With the recent shakeup in the mattress industry surrounding the use of technology, we have come to see many new, and innovative products offered for your personal sleep comfort. Materials are more affordable to manufacture than ever. And with construction design available for a customized sleep experience for a fraction of what it cost a decade ago- it’s no wonder we have seen an influx in new mattress startup companies.

Online advertising and warehouse to front porch shipping also make the consumer experience that much more convenient, which is why branding your startup is so important to your company’s success.

What is a Brand, Exactly?

We aren’t talking about the brands used to this day in the cattle market to distinguish ownership, although the concept was born there. Instead, branding your product in a business sense means to provide a unique promise to your customers that they will recognize amongst all others.

How your customers perceive what you have to offer should be a foundational starting point for your brand, and include what you are communicating to them. Your website, promotional strategies, and graphics should all portray to them this brand. In this case, branding a new mattress startup means you want to shine above all others in the industry and suggest you have something others don’t. So how, exactly, do you go about branding your products to convey this to the world? 

A brand is derived from who you are and what you want your customers to view you as. Hopefully, this is one and the same or you may eventually have some issues with your marketing techniques. This means that you need to start with a clear purpose in mind of where you want to go with this business and start from there. 

How Do I Brand My Mattress Startup?

Once you have a clear purpose of what your business does, you need to make sure you convey to your customers why they need it in their lives. This is your strategy, and you need to consider the following to get yourself started on a journey of business success.

  • Consistency is key in all aspects of this approach as you consider how to best communicate your products, and to whom. What, where, and when you promote your items are all ways to get your brand attention, so you need to take the time to know your audience in order to best reach them in a marketing platform that appeals to them.
  • Learn the needs and desires of your ideal consumer and provide them opportunities to see your brand through your logo, tagline, and within every aspect of your business. Be sure to use an emotional appeal to get their attention. People rarely buy based on logic, they buy based on emotion so you want them to associate those emotions with your brand.
  • Use social communities to build knowledge about your brand. With the use of digital media and online advertising, this is easier than ever. Social media provides an excellent, and inexpensive way to both promote and get the feedback you need to make your brand grow.
  • Make sure your product value is clear to the consumer. Ask yourself why your brand is the best, and convey this message to your audience. If you struggle to answer this, then you need to delve back into your business goals and purpose. This should be a clear, and consistent message.

Customer Service Is Key

All of the above may provide you with an outline to follow for marketing your brand, but your growth will be more dependent upon your customer service. By investing in customer service, and providing for your audience a tangible result, people will begin to pay attention.

Consider a mattress review site that provides unbiased, honest reviews of your product. Positive experiences with the product and effective communication with your customer service is exactly what a potential buyer want to see to make sure their investment is worthwhile. Mattresses are a very personal item people purchase for themselves, and they need reassurance that if they are unhappy, or have questions, their time is valuable to you as a company.

Marketing Strategies

But isn’t everything I’ve been talking about marketing? Not quite. It’s important not to confuse marketing with branding your product, or you may end up undermining your entire message. Sure, branding your product is an integral part of marketing techniques, but they aren’t one and the same.

As mentioned, your brand is your promise to your customer. It should precede and underlie the pushing of your product in a marketing platform. Marketing gets people to buy, but your brand is what gets them to keep coming back for more of what your company has to offer.  You want people to remember the brand, not necessarily the item you are pushing, and in order to do this, you need to get your brand noticed.

To do so you need to promote your brand. By now you should know and anticipate the needs and wants of your consumer and have an idea of how your product is being received. Customer service may be the best way to help spread the word of your products, but getting that brand out there will direct people to search you out.  

Never underestimate the power of blogging to help market your brand. Not only can you compile your product reviews all in one spot, but you can also provide direct links, promotional items, and helpful hints and ways to best support the industry you are selling in. For example, helpful, searchable articles surrounding “Tips to Sleep Better”, or attention-grabbing titles like “Sex and Sleep”, will all bring attention to your brand through online shares to social media and commenting forums.

Avoid This Pitfall

As with anything, even if you feel you have a great product and should be getting attention, there will always be setbacks. To start, you need to know that this will happen and you need to recognize when your strategies are not working before you sink too much money into it. At this point, you need to reassess and avoid the pitfalls that may have held you back.

In order to get attention, you need to be first. Ask yourself, did you make your mark with an entirely new idea or approach, or did you follow a tried and true path that has already been done? If this is the case, it doesn’t mean you aren’t marketable, it means you aren’t branded: you aren’t memorable to the consumer. And you need to go back to the drawing board and determine why, exactly, should consumers consider your mattress over all others? What can you offer that others can’t?

This all comes back to product value mentioned earlier in the article. This is crucial to your survival and should be clear to everyone involved to provide the momentum needed for a successful branding strategy.

What is your e-commerce brand
Digital Branding

How to Establish an Authentic E-Commerce Brand

What is your e-commerce brand

A strong brand is so much more than a cutesy name, a logo, and a corporate color scheme. At its core, it’s about creating an authentic identity and purpose that engages the hearts and minds of your customers. It’s finding what makes your business compelling and making that message loud and clear. For those looking to stand out in the competitive world of e-commerce, branding has never been more important. If you’re looking for ways to increase your sales in 2017, learn how to build a brand that feels real.

Check out our recent post for actionable tips on how to use digital marketing to promote your brand.

Become a great storyteller

Stories are powerful tools of persuasion, both in life and in consumerism. If done right, they are one of the most effective marketing techniques at your disposal, since our human brains are wired to respond to stories. Today’s shoppers are uninspired by boring brands without hint of personality. Stories not only give you some texture, they also help to build trust – the cornerstone of successful sales. Rather than straight advertising, stories help us to view events from the context of our own values and experiences.

Ask yourself why your brand exists – what purpose it is here to serve and how it came about. Contained in your answer is your first story. We can all relate to the tale of a great adventure, whether personal, professional or social. Keep your stories clear and simple, told in a tone of voice that works for the personality of your company.

A good example of a brand that tells great brand stories is BeardBrand: seller of beard care products such as oils and grooming kits. Through his blog and YouTube channel, founder Eric Bandholz provides regular content to his customers around beard care and maintenance, positioning himself as an authority in the process.

Maintain consistency

A great brand is recognizable, and to be recognizable, you must be consistent. Both in life and in business, consistency is a strong indicator of trust. As your customers get to know you better, they will come to expect certain behavior from your business, based on their experiences with you up until this point. Brand consistency applies not just to how everything looks, but also to how you do business – from customer service to order fulfillment.

When your brand is born, consider what values you will attach to it. What will you commit to providing for your customers, and how do you want them to perceive you? Once you’ve formed and communicated this company image, make sure you stick to it. Brands often reinvent themselves, much to the confusion of their customers. Sometimes it is necessary to revamp a tired company image. But try to do so in a way that doesn’t shake up all the good things that your customers associate with you so far.

Build out your network

Really successful e-commerce stores understand the power behind good content marketing. Useful, interesting and effective content does the hard work for you – and in turn, it positions you as a credible industry authority. And the best thing about all this? Through social media and relationship building, your content can be used to help you build links – an important part of boosting SEO.

Social media is your best friend when it comes to content marketing and forming new relationships with bloggers and other website owners. Contact them via social media and email to find out about collaboration opportunities. It’s a good idea to try and build up a rapport, as influencers and editors tend to prefer working with people they know.

Once you see a website you like that you’d want to write for or be featured on, check their guidelines to see whether they have accepted guest posts or product adverts in the past. Be sure to do the same for them, and make a lot of noise on social media when your links are published.

Build community through customer feedback

Create a community around your products

This is one of the best ways to generate repeat custom – and as any good store owner knows, repeat customers are the lifeblood of your e-commerce business. Generating a community around your products not only encourages your customers to come back, it also helps to create a positive attitude around what your brand has to offer. But it must be fully embraced.

To succeed at building a brand community you must be willing to be present – listening to your customers and reaching out to them for their feedback. Your updates and stories must be interesting and regular: not just straight advertisements for your products. Giving your customers a platform to share their views and interact with one another – perhaps sharing images of the product or service in action – will increase engagement and also provide you with a nice amount of user-generated content.

Speak directly to your users

Selling is all about language and using the right language to motivate your website visitors into action. If your potential customers aren’t feeling excited by what they see or read, then naturally they are less likely to spend money with you. So consider what they are really looking for from this transaction. If you sell green tea, then what your customers are really looking for might be better health and more variety. Or if you sell software, then what are the benefits? What does the customer really want from the transaction? What is their end goal? There will always be one.

Build your online store

The e-commerce brand Shopify knows that its customers’ motivation is to start their own online businesses. The language used on its build an online store page – phrases such as ‘everything you need’, ‘measurable results,’ and ‘make it your own’ – put the focus on the customer and what they hope to gain from using the service. The word ‘you’ is used frequently and encourages the user to imagine themselves using the service and take action – far more so than if you were to rattle on about the service non-stop. It’s all about identifying with your customers’ dreams, and clearly showing them the connection between buying your product or service and achieving that dream.

For further information on branding, consider reading our Brand Authority eBook, which will provide answers to all of your burning questions.

At the end of the day, it’s important to remember that your website visitors are individuals, and not a faceless mob. If you were interested in making a purchase online, what would you hope to see and how would you want to be treated? A brand that resonates cannot be faked – to be genuine necessitates transparency. Tell compelling stories and look to build a consistent and responsive image that gets your customers excited to shop with you. Which of these elements is your online store missing?

Patrick Foster, E-commerce Enthusiast and Entrepreneur

I’m a freelance e-commerce expert & serial entrepreneur. I love to write articles on e-commerce branding and content marketing for ambitious online sellers, and hope to share some useful insight that will help to grow your business. Check out my website.

Digital Branding

33 Ways To Make Your Website A Money Making Machine

When you look at the top bloggers in the industry you can see that they might tell you that achieving their goals of financial freedom was a doable idea; however, it was far from easy. Currently, throughout the world, there are hordes of bloggers, and many of them are making anywhere from a couple thousand dollars to $25,000 a month on average.

This would make the average reader, stop and do a retake of that last number. The most of a blogger’s income comes from either selling their own products and monetization of their website. They say that in 2016, there were billions of USD paid out in monetization, and the future will be even more.

The blogger industry has also had a huge impact on other industry branches that have substintially helped it grow. One major is the hosting provider scene, especially advanced WordPress hosting providers, who have enabled the bloggers to support high traffic and maintain growth.

So how can you take advantage of blogging to where you can go from beginner to professional? Today, we will go through the secrets of 33 blogging professionals to how they became successful with their monetization process.

  1. Chris Tolar, www.stonebridgebuilders.net

At Stonebridge Builders, we use our website to enhance our brand and connect with like-minded industry professionals. We’ve seen measurable ROI when our content is focused and specific to what we do best; rehabs, remodels and renovations of multi family properties.

  1. Andrew Drozd, www.KitchenHomeMakeover.com

As I’ve discovered when it comes to blog monetization it comes down to a couple of different factors that really work. These points come to be having a podcast, articles, and videos. The reason behind this is that people are always wanting to be entertained using different platforms.

  1. Damien Lawson, www.three65ideas.marketing

Web monetization is easy when you know your audience. You can use the modern-day source of entertainment of a combination of both visual and audible media. The secret is to share your passion with the world, but you have to put a new spin on the subject that no one else has done before and the rest is easy.

  1. Kelly Reci, kellysthoughtsonthings.com

For me, I wanted to talk about a specific niche that I was passion about. I use content that people tend to like to share on social media, and with the right content spreads like wildfire. I also tend to use Amazon’s affiliate program as I get a percentage every time a reader buys something by clicking on an ad on my page.

  1. Andrew Parsons, www.DesignBuildPros.com

I rely on selling my products based on consumers sharing my content based on popular trends based on updating the kitchen. I also use a variety of social media platforms that people can share in order to make money. The website also makes money from Adsense when a consumer sees a video on YouTube.

  1. Janet Cook, www.cookremodeling.com

I was passionate to share the project’s from Cook remodeling, and it wasn’t hard that people picked up on this type of content. There are a lot of people who can relate to this niche and through social media, it’s possible to share content, which leads people back to our site generating sales.

  1. Stefanie Hegyi, www.thebrilliantassistant.com

One of the best ways to monetize your digital brand is to remain faithful to the intent of the site in terms of content specifically targeted to your intended audience. Expanding your scope too much in the hopes of broadening your appeal to a wider audience may be less effective than increasing your relevant content and concentrating on serving the needs of your niche market.

  1. Alexis Prieto, theexhaustedmom.com

Generating money for your website depends on your creativity to reach customers. Joining affiliate programs and inline contextual ads also help drive up revenue for the monetization of the blog. Furthermore, by using ad networks like Conversion Media can also help streamline money to your monthly profits.

  1. Kelly Powell, www.socalmommy.com

When it comes to monetization of my blog, I prefer to use PPC. The content that I put out goes out onto social media platforms like Twitter and Facebook, and then I get to use other options like Yahoo Publisher, which is like Google’s Adsense and Clicksor to help generate extra profit each month. I also tend to use backlinks in my content, which also generates me income each month.

  1. Angie Shafer, housedoctors.com

Digital Media is the best way to drive traffic in the ways to drive more business to your website. The analytics will help track your website effectively in order to reach those direct sales. Of course, it helps when you have awesome content that goes viral to give your website an injection of that extra boost of income.

  1. Judith Brieger, www.amprsand.co

It’s all about the backlinks, link shares in a closed niche that only serious professionals tend to visit. Keeping the content fresh while keeping up with the latest trends keeps the traffic up and those interested sharing with their friends that increases traffic.

  1. Jennifer Porras, www.214interactive.com

I work hard to keep my content fresh with lots of statistics for customers as it’s what measures success. We tend to reach our customers through SEO, and we make money through that of backlinks for which we provide our customers. Keeping our site top ranked and updated helps customers find us, so we can make the most out of our sales each month.

  1. Patrick Longley, www.kravemarketingllc.com

With our site, we are pretty straight forward when it comes to SEO and marketing. We rely on high-quality content along with social media and paid advertising as it’s a great way to optimize and strategize content in order to track clients work using analytics. This is a great way for clients to find our services; we also tend to use backlinks when it comes to monetization.

  1. Taylor E. Waldon, www.maysupply.com

We cover just about everything when it comes to plumbing and our newsletter that’s tied into our blog helps us to get direct sales leads. We use backlinks for our content that can be shared on social media. The backlink typically contains educational facts that help back up what the content is starting to relate facts and expertise to potential customers.

  1. Rebecca Rountree, www.virginiahomeremodel.net

Our website targets those who are doing home improvement and needs the services done when the homeowner can’t do the job. When it comes to monetization of our blog, we tend to use affiliate marketing, but only with the limited use of which partners we use. We also use social media to help get our content out there to generate leads, which increase sales.

  1. Katayoun P. Gold, www.broadbasemedia.com

Some of the best ways to monetize traffic from a website include staying in touch through regular newsletters to the subscriber base, regular giveaways to build up relevant page views/subscribers, exit traffic redirects to demographically appropriate coupons/deals and last but not least the good old Google Adsense on the site pages.

As we all know, it is important to engage visitors while they are on the site through various enticing giveaways, articles and so on. However, it is equally if not more important, to capture the email addresses of the visitors before they leave the site for future communications. The best way to encourage a visitor to join an email list is to offer them a valued coupon or entry to an exciting giveaway. A subscriber list should be treated with the utmost respect and only relevant content and worthy offers should be considered for deployment. Treat the subscriber list with care and it will become a regular channel of revenue.

  1. Jeff Calahan, iprovonline.com

We believe in targeting the customer with the right information that they are searching for. When it comes to monetization of the blog, we look at using both Google Adsense along with backlinks to affiliate sites and other marketing services to help realize the potential in profits along with sales from digital production, managed IT, and digital marketing.

  1. Rusty Green, www.compellinghomes.com

When it comes to digital media, we focus in on what we do best and that’s remodeling and architectural design within the home. Our content is based at homeowners within a demographic area in which we base our marketing based on social media platforms as well as YouTube as these are more prone for advertising than that of traditional methods. Adsense helps stream in a bit of extra revenue besides that of the direct sales we pick up.

27. Iman Brooks, www.smwal.net

I think the best way to monetize a digital brand/website depends on a few factors. I do not like ads (at all) and this is a very popular way to monetize, so I had to brainstorm before coming up with three ways to monetize.
1) Accept sponsored posts & articles (I always use non-follow links for these)
2) I sell products (well I am on my way to selling products)
3) Build an email list
All of these things together work for me.

28. Julie Hammer Jensen, 90degreedesign.com

There are many ways to put your website to work making money for you. One of the most common – and most obvious ways – is captured leads. Many businesses rely heavily on lead generation through their websites. Another popular option for monetizing your website is to host paid ads on your site. Internet giants such as Google will pay you to allow them to use your site to display advertiser messaging. Many bloggers make their livings by this method alone. A third way to make money with your website is to provide a service or content that users will want to subscribe to. A simple example of this a client of ours who publishes golf industry insider information about current course conditions on many popular golf courses.

30. Jim Gulsvig, www.jdog.net

In the online world of inbound marketing, it is very important to create backlinks that support your business.
To measure ROI, business owners must promote, track, and analyze their websites and digital brands so that targeted and effective marketing occurs. As website traffic increases, so do opportunities to monetize that website via direct sales, affiliate marketing, and/or advertising (i.e. Adsense).

31. Nilyn Matugas, www.abovepreciousrubies.com

Website monetization doesn’t happen overnight. For individual bloggers like me, it means building my site through providing better contents for my readers, using the social media to widen my scope and through the help of other bloggers that I met along the way and became friends with while doing the same gesture for them. Passion is what drives me to keep going and if you do something you love, the funds will just follow.

32. Justin Linden, www.blackwalnutkitchenandbath.com

I am not a professional digital marketing guru, but I do have some good common sense and do what I think others will like when they reach my website. Simplicity is what I strive for and what I mean about that is that the website’s content constantly answers as many of the 5W’s as possible (Who, What, Where, When and Why) in a clear and concise manner. The next most important thing to me is that the images or pictures on the site must be visually appealing and affirm the “How it’s done” question. In our case, substantially all the images on our site are ones that we take for our projects because people are looking for something real that they could envision in their own home. There are a few stock images that we sometimes use on our blog, but we try to keep theses at a minimum because we have found that people can see the difference between your actual work and that of a stock photograph.

33. Hayley Clyburn, www.yourstwincerely.com

As a part-time blogger and full-time mama, I’ve found that most companies who reach out to me regarding sponsored posts, giveaways, guest posts, etc. prefer to barter by providing me with free products or services to review and/or giveaway in return for my time and posts. As a full-time stay at home mama, this works perfectly because we get to attend fun events and try new products at no cost. Social media creates a very successful platform for sharing posts and giving shout-outs to amazing companies who I am pleased to partner with. Creating positive relationships with companies and organizations that mesh with your brand is important in running a successful blog.

Final Thoughts

As you can see with the following blogging experts that many of them have to put in the proper time by coming up with new content that gives the most to those who might be searching for their material. We’ve also seen that in order to become successful in monetization of your website, there are a variety of different tactics to use from Adsense, PPC, affiliate programs, and even different types of ads.

What you use all depends upon your style and how you choose to market yourself. What’s important is that you take some of the tips that you learned today and apply them to your blogging in order to help increase sales and traffic to really drive up your revenue each and every month. Pretty soon, you will be the one giving advice on different techniques to use to increase monetization techniques.

Which blogger inspired you, and which monetization tips will you use for your blog?

Ecommerce depends on great SEO
Digital Branding

SEO Basics All E-Commerce Business Owners Should Know

The variety of people who get into e-commerce is staggering. Everyone is trying to get a piece of that e-commerce pie – from moms who are supplementing their family budget by selling handmade jewelry to companies making and selling axes; from bands selling their merchandise to companies selling used car parts.

The e-commerce world is a booming varied one, yet many e-commerce business owners know little to nothing about search engine optimization and what it can do for their stores. Considering there are literally millions of online stores, SEO can do a lot to expand the reach and popularity of a business.

Master SEO Basics For E-Commerce

Getting Your Website Up to Code

In order to be able to do half-decent SEO for your e-commerce website, you will need to make sure that your site is up to par SEO-wise. This will involve quite a bit.

Behind-the-scene aspects of SEO

The Boring Technical Stuff (That Matters A Lot)

For one, you will want to take care that your title tags, ALT tags, meta descriptions, and URLS are all in order and that your website features a robots.txt file and a sitemap. You will also be careful to avoid duplicate content which often happens due to the nature of e-commerce websites. Canonical URL tags will help you do this.

If you really want to cover your bases, you will also think long and hard about the domain name for your store as it will play a certain role in the ultimate SEO ranking of your store. Big platforms like Shopify make this part of their e-commerce hosting service, complete with unlimited subdomains that you can additionally use to your SEO benefit.

Product Pages

When it comes to e-commerce SEO, there is no aspect of it that is more important than product pages,  for a number of reasons.

Maximize your product pages

First of all, product pages will be 99% of your customers’ experience and their experience needs to be as positive as possible. It is also the perfect opportunity to include the keywords that you want to rank for, as you provide product descriptions. It should be pointed out that you should always write these yourself and not just copy the descriptions from manufacturers’ websites.

(It goes without saying that you will be doing keyword research before you actually decide on the keywords you wish to target in your product descriptions).

You will be taking special care to write non-spammy and sensible meta titles and descriptions for each product page.

Another thing that you should try to implement to your product pages are product reviews that will be written by your customers. It is a well-known fact that customers are more likely to buy products that have been reviewed positively by other customers and, on top of that, you get unique content that you do not even have to write yourself.

Of course, you will also feature images for all of your products (as many as possible) and you will fill out the alt tag information for those images.

Blog

Many e-commerce business owners decide that they do not have the time to write a blog for their store and they make a big mistake in not doing so. A blog is a great way to produce content that can bring you visitors and it provides you with something to link to once you start doing some link building (we will get to that later).

A blog also provides you with the content you will be able to share on social media so as not to look spammy. You can also use your blog posts for newsletters that you will send out as part of your email marketing tactics.

Finally, if you end up getting user comments on your blog posts, it is a great signal for Google’s algorithm that your website is providing great value to the visitors, other than simply selling stuff.

It will take some time to build up your audience and get your blog to be really popular, but it will pay off eventually.

LInk building works for SEO

Link Building

It does not matter what you heard about link building, in reality, it still works and it is among the greatest tools a website owner has when it comes to search engine optimization.

Before we go any further, you should understand that building links to individual product pages can be a challenge, no matter how you play it. It is far more likely that you will be earning links to your homepage or blog pages (this is where your blog will play a role). The good news is that with a bit of smart maneuvering and some ingenious internal linking, you can still make good use of the link juice that will go to your homepage and your blog.

If you have the time, the best way to earn links to your e-commerce website is through guest blogging where you will be providing content for other websites which will include links to your store. It takes time and some talent, but it is very doable.

You can also take advantage of relationships that you have with other companies. For example, maybe your accounting firm has a page where you feature your clients’ testimonials. Write up one and ask them to link to your website. If you use a piece of software of some kind, maybe you can find your way o their customers page. Perhaps even manufacturers will be happy to include the link to your store on their website (a very obvious win-win).

Buying guides have been all the rage recently and not surprisingly so. These are basically guides for buying a certain type of product that you can easily link to. Inside of these guides, you can include links to product pages, as they will be perfectly natural in that context.

You may also want to be on the lookout for mentions of certain products that you sell. For example, someone might have mentioned one of your products in their article or maybe they even reviewed this product. You simply hit them up and ask if they wouldn’t mind linking to your product page. It will be a game of numbers, but you should be able to escape with a few links using this tactic.

There are always other ways in which you can drive links to your e-commerce website and you should always try to find out new stuff when it comes to this.

Closing Word

You should keep in mind that these are only the very basics of e-commerce SEO. It is an entire industry and you will do well to learn more if you wish to get traffic from search engines. You might even want to consult a professional agency or an SEO expert who can provide you with insights and consultations.

The most important thing is not to ignore SEO.

AUTHOR: James D. Burbank is the editor-in-chief at BizzMarkBlog.

Optimize with off-page SEO
Digital Branding

Realize Top Google Rankings With These Off-Page SEO Hacks

Seeing pages rank high in search engine results for targeted queries is the goal of every website owner. There is no better feeling than seeing your SEO strategies bear fruit in record time. However, most of the time, we forget to do what is necessary in order to achieve the results we desire, like optimizing off-page SEO. Instead, we focus on what everyone else is doing and end up losing, just like them. Contrary to everyone’s belief, off-page SEO goes beyond link building. While it plays an essential role in this sphere, there is need for even greater focus on other aspects. Let’s consider the major ones.

Optimize with off-page SEO

Reputation Management

Most people do not think of reputation management when drafting their SEO plans, and that is where they lose it. You don’t just want to rank high in search engines, but be there for the good reasons. What people see every time they key in the name of your company greatly matters. Invest in online reputation management by taking advantage of various social networks. Create a brand and be known for the good reasons like the helpful, high-quality lasvegaswebdesignco.com site. Instead of ignoring news of scandals, find amicable ways of handling them. You will generate real traffic and gain from it.

Directory Submission

Some people might be tempted to think directory submission is dead. You are far from the truth. How well you capitalize on this strategy determines the results you achieve. For one, you need to be careful with your choice of directory, and even more, on the submission category. It might take time to see results, but you need to submit your website to quality directories such as One Mission, Yahoo Directory, Pegasus, and DMOZ.

Content is king in websites

Optimize Content For Users

At times, you need to play by a different set of rules in order to win the battle. Most of the time, businesses create content with the search engines in mind. They work on putting the ‘right keywords’ in order to rank high in search pages at the expense of the users. What they fail to remember is that the ultimate goal of any marketing campaign, SEO included, is not just to drive traffic, but also to engage users and turn leads into sales.

That will not materialize if you only see one side of the coin: driving traffic by focusing on search engines.

Put users first and for a moment, forget about fixing keywords several times in your post. For example, if you are running a SaaS company whose products are aimed at developers, you could great resources that will provide specific value to somebody trying to advance his/her IT career. A great example is the one from log management SaaS company Stackify and their massive list of top testing tips they published on their blog.

Yet again, ensure your content does not appear so promotional.

Press releases through social media

Strategic Press Release

With new technology in place, you can capitalize on press releases to help you realize SEO goals. In the recent past, social media press releases have proved themselves productive. By finding new ways of capitalizing on Instagram, Twitter and Facebook Press releases, you will have organic traffic flowing to your website.

Conclusion For Great Off-Page SEO

Winning the SEO race demands something beyond the quick-fix off-page SEO techniques. You need to work on advanced strategies that will not only bring traffic to your site but also boost ROI. This guide provides you with the perfect start.

Click here for more great SEO tips.

Digital Branding

How to Implement The Best Digital Marketing Moves to Promote Your Brand?

The Internet has offered business owners and marketers a plethora of opportunities to promote their brand and products. The main objective behind rigorous digital marketing is to make a brand known. The more exposure you get, the better are your chances of increasing sales. Here are some steps that can help you get such exposure through the use of online tools and methods.

Best Digital Marketing Methods

Consistency of statement

Before you even start talking about your business, and begin promoting it as a brand, you have to be sure of the message you want to convey. And you need to be consistent with your statements and ideas. If you are consistent about the idea and concept, and stick to one idea, concept, goal and objective, you will gradually earn trust for sticking to your brand’s core identity. This is what people like. Everyone loves to rely on a reputed concern.

On the contrary, if you talk about one thing in the first promotion, and another in next, and something else later, you may create doubts in the minds of your viewers. People may not be willing to accept a business as a brand if it is confused aboutitsown objectives, product, ideas etc.

Make your web content optimized

Optimizing web content is one of the most important steps inensuring exposure and building an impression. When users search about you, or follow some link, the first place they land on is your website. Therefore,it’s the website which is going to make the first impression. If your visitor likes what they see, only then would they think of doing business with you. And hence the website, the design, the content, and everything else have to be appealing, and they must make sense. This should be done in two strategic steps.

The first step is to do good and complete SEO for the website, while giving full focus on content optimization and taking carethat the quality of content is really great and helpful. The next step is to make sure that the web design is attractive and makes visitors stay on the site. While the first step is focused on content and on-page SEO mainly, the second step is all about how the visitor’s experience would be. If the visitor finds the site to load fast, easy to navigate and interesting to explore, then your website is ready to fetch business and start creating your brand identity.

Use of social media

Social media is one of the most intimate ways to build relationships with people, establish a client base, create brand awareness and reliability, and make a profile of your business. It’s the social media which lets you connect to the mass at once. However, it’snot just staying on social media as a profile that works. Branding through social media is a much bigger responsibility than you may think. You have to extensively interact with people to generate this feeling among the mass that you are an active business, and are not just using social media to advertise. You need make your audience feel that you care for them and their opinions. This involves speaking with people, resolving queries and issues, conducting web events, and polls to collect public opinion.You may also conductsurveys amongst users. A great way to connect to your customers in real time is to connect the social media feeds with your digital or dynamic signageso that your customers may immediately get to know what is happening with the business, what is coming up, highlights of the latest products, the latest press release and offers and so on. In this occasion you also must learn of the uses of dynamic signage.

Use Social Media for Digital Marketing

Digital or dynamic signage

The use of digital signage has a prominent role in branding in this era, where most of the information is shared in public, and targeted to viewers through the use of illuminated digital screens. Whenever you are creating a new social message or event that is published on some social media, you may instantly create a feed of itso that userscan follow the event through that feed, and then you may display the feed on some signage. This way people in various locations would come to know of the business, the happenings, the name and the thus collectively would create the brand image.

Digital Signage

Creating the best content

It is of prime importance that the content you share on your website, blogs, or social media is useful, factual, informative, latest, and real. If you fail tofulfill any of these, it is likely that your content will also be lost amongst the crowd of lots of other ordinary contents published every day. To stand out in the competition and make a visitor become your fan, you must share information, which in some way is helpful. Being helpful can mean a lot. Help can come in the form of important information, inspiring words, great videos or images, or simple light weightentertainment to rejuvenate. It depends on how you are conveying the message and what the content is. But you must try to engage readers or visitors with original content that makes sense.

Use videos for branding

Videos speak much better, bolder and more effectively amongst all forms of contents. That is why it is always better to speak with videos. The more you stress onvideo marketing by creating how-to videos, product information videos, review videos, public reaction videos etc, you are going to win hearts faster, get more views, and create a better market.

Press Releases

Press releases have always been important tools in creating brand visibilityas you may speak about your products and services in a professional style. Search engines love news format information, and the better you create news through submitting PRs, the better the chances of your visibility.

With the aforementioned tips, your branding efforts are sure to get a boost. If you are new to this, it is best if you consult an expert from the industry to get you started.

Author Bio: Charlie Brown writes great marketing tips and mentors businesses with revolutionary marketing and branding ideas. In his free time, he is found working on the most effective designs of dynamic signage as per the changing visitor preferences reflected at the http://www.dopublicity.com.

Interact through social media
Digital Branding

How To Leverage An Oracle Database For Your Social Media Website

If you are an online marketer, you appreciate the importance of having high visibility on social media networks. If your brand is not visible on social media, you are losing out on great opportunities. Facebook, for instance, boasts over 1.79 billion monthly active users with over 1 billion users logging in daily. If you are not tapping into these numbers, then you are giving your competitors an easy time.

While social media networks were initially designed to connect family and friends all major brands now have some form of presence on social media. From CNN to Time Magazine, these brands have realized the importance of social media in brand marketing. A social media strategy can also help you communicate more easily with your target audience or manage your reputation.

In essence, you need to have a social media platform that is optimized for multiple users. You need the right database to ensure easier and safer interactions with your followers. Finding the right database specifically designed for social media can be tricky. If you are reading this, it is most likely you are looking for some insight on how best to go about finding the right social media website database.

Of course, you should consider that your website will have a higher load if you are integrating social media widgets calling for more capacity. Nothing turns off visitors as much as trying to load a slow website especially when they are in a rush. You might end up losing customers if you integrate social media without having the capacity to support the backend. If you are inviting users to follow you on Facebook, Twitter, Google+, or other social media platforms, then be ready to invest in a database that has the capacity to handle traffic spikes.

Your website aids social media marketing

Tips For Choosing An Oracle Database, The Best RDBMS For Your Website

There is a huge choice of a relational database management systems (RDBMS) in the market and finding the best can be tricky. The most popular is, of course, Oracle, and it has a large market presence. According to a Gartner Study, Oracle has a market share of 40.8% with its main versions including Oracle 7, 8, 8i, 9, 9i, 10g and 11g in beta being among the most popular. As a business software provider, Oracle remains a one-stop-shop for business solutions and it is no wonder most webmasters prefer using the brand’s IT solutions.

If you are still undecided over the best database for your social media website, consider the following factors:

    1. Your unique needs: You must consider your objectives based on the number of social media users you expect. It is important to start small and scale as you progress. This not only saves you money when you start, but you are also able to monitor the increase in traffic and make plans for future changes. Oracle for instance, has standards editions for its database and if you are using more than four CPUs, you will be required to switch to the Enterprise edition. The Enterprise edition comes with more features.
    2. Use a professional: When searching for a database product, make sure you talk to a professional. In most cases, it is advisable to rely on a remote DBA oracle. This is an expert who knows about the business product and will advise on the best package to use. More importantly, they will help you deploy the database and maintain it. Remote DBA services save you a lot of money and you are assured there are no technical glitches that would otherwise threaten the performance of your social media website.
    3. Capacity: It is important to do some research on how well other Oracle database users are finding the product. You should read reviews and testimonials from other website users especially in your niche to determine if this product will support all the data you are generating.
    4. Technical support: Whether you have programming skills or not, you should first confirm that there will be technical support throughout. Online users are averse to slow load times or unavailability of websites and if yours is constantly experiencing downtime, you can bet most of your target customers are going to the competition.Use a fast server for best website results
    5. Server speeds: This is one of the most pertinent factors when you are shopping for a database to host your website. The processing power of the server must be highto guarantee the information circulating within your website is availed and stored fast. If a user is looking for a particular page, the load speeds must be excellent or else you will experience a surge in bounce rates. A server with high processing power guarantees better interaction with social media users on your site.
    6. Market presence: This is one reason website owners opt for Oracle databases. The fact that the company is the largest provider of business IT tools means they have invested more in research and development (R&D), which makes their products better in terms of quality.
    7. Affordability: Oracle has a wide range of business products and they are priced based on the capacity you need. If you are building a website today, it is always advisable to start with the cheaper option and then increase the capacity as traffic grows on your site.
    8. Mobile phone support: With more people using mobile devices to go online, the database you choose must have the capacity to support these users. Most people are going on social media using mobile, and you might lose a lot if your database doesn’t support such kind of communication.

workplace-1245776_960_720Oracle: The Ultimate Social Media Website Database

If you have talked to a professional seeking advice about databases, it is highly likely that they have suggested Oracle. Oracle allows for greater portability on more platforms and its huge market presence means you can easily find information on how to optimize your database. There are many version changes to increase efficiency and with industrial strength on-line backup and recovery, you are assured of more security.

There are many other reasons to use Oracle database for your social media website and this guide will help you choose the right product to suit your needs.

Author Bio

Evans Walsh is an experienced remote DBA oracle expert. He boasts over 17 years in database management. To find more about Oracle databases, visit his website at Las Vegas Web Design. You can also follow his on his twitter handle @

Digital Branding

Brand Together: How to Make Your Personal Brand and Company Brand Work Together

It’s not every day I get to host an expert of Corey Smith’s caliber. His specialties vary from strategic marketing and business, web marketing and design, creative problem solving, to being a renowned author and speaker. Need help with these? Connect with Corey through his Linkedin or his agency Tribute Media.

——————————-

If you want people in your industry to consider you a thought leader, you need a distinct personal brand. If you want to be successful in business, you need a strong company brand.

So what if you want both? Do you have to put in double the effort?

Not exactly.

When you find ways to tie your personal brand into your company brand, a single effort can often do double duty.

Before I share my story of how I did just that, it’s worth mentioning that I’m pretty well-known for my stories. When my employees see me going into “story mode,” I get teased about needing a rocking chair and pipe or how they should all sit cross-legged in the story circle. So I guess you could say that “Story Corey” is part of my brand.

Bonus Material: See This How To Guide for Creating Your Personal Brand in 2017

Jumping on the Brand-Wagon

As I was building my home in 2007, I observed that the only requirement to be a contractor was to own a pickup truck and a dog. Later that year, as I was starting Tribute Media, I noted something similar about internet-related business. Generally, if you had a laptop and lost your job, your next move was to start some kind of web company–usually as a “social media guru.”

I’m not passing judgment. I was one of those people. I just didn’t call myself a guru.

As a small business owner building my company’s brand in the relatively small Boise, Idaho area, I was connecting with other local business owners through networking and working out of shared startup spaces. To pay my growing success forward, I started helping my fellow entrepreneurs by doing speaking engagements, volunteering my time and leading events like Startup Weekend. As I created awareness about Tribute Media, the brand of “Corey Smith: Entrepreneur” started taking on an identity of its own.

Then in 2011, I published a book. It was geared toward people like me: founders, CEOs, company leaders. The idea was to share with them the fundamentals that I taught my web development and web marketing clients. I sold it on Amazon and offered it as a gift to clients as well as guests at events where I was speaking.

Brand-Aid

In late 2016, while wearing my Tribute Media owner hat, I was working with my marketing team to brainstorm ideas for content we could offer on Tribute Media’s website. We knew we needed to provide something unique and valuable to get the right types of leads coming into the website (i.e. decision makers like owners and CEOs). With this in mind, I decided to start giving away my book. After all, people looking to us for direction on web marketing needed to first understand the fundamentals of web strategy anyway.

Because I wanted readers to learn how to *think* about things rather than how to *do* anything, the fundamentals I teach in the book haven’t changed in the six years since it was published. I can’t imagine them changing anytime soon either–after all, the first story in the book comes from 1911. Talk about evergreen content.

Branding Together

Once we started offering the book for free on our site, we were able to repurpose a lot of the content from the book to drive traffic to the landing page where people could claim their free copy. This content included:

* Graphics for social media

* Blog posts that used individual stories and examples from the book

* Key takeaways and quotes for short social media posts

* Tips for people who subscribe to our Tuesday Tips emails

Much of the book’s content came from my personal experiences and stories I told to illustrate the points in my presentations. By posting content on Tribute Media’s website and social platforms that was similar to what I was using to represent my personal brand, I could create a stronger connection between the two. The Tribute Media brand gained additional credibility when people saw a strong personal brand behind the company. And people who saw “Corey Smith” on conference and workshop agendas could see a successful company brand that proved my credibility as a speaker and adviser.

To date, Tribute Media has given away almost 200 copies of a book that began as a tool to build my personal brand. When someone receives a copy of the book, my team follows up with them. We point them to additional Tribute Media content that we think would interest them based on what we know about the “buyer persona” of a company owner, CEO or visionary.

Today, whether someone encounters Corey Smith or Tribute Media first, each brand lends credibility to the other. This lets me concentrate on finding other activities that will grow both brands.

If you’d like to learn more or see this process at work, you can get your own copy of “Do it Right: A C.E.O.’s Guide to Web Strategy”.