Category: Digital Branding

The Top 5 Best Ad Campaigns of All Time
Digital Branding

The Top 5 Best Ad Campaigns of All Time

What makes people buy? The best advertising campaigns are able to invoke an emotional response from consumers, connect, and engage with them at their core. A product rarely achieves advertising success based solely on merit. The best marketing and ad campaigns psychologically and emotionally create a response in all of us. With the growth of the internet and social media, brands are constantly fighting over the attention of consumers. To make your product or brand stand out you must get creative. Here are four brands that created insanely successful ad campaigns.

Dos Equis – The Most Interesting Man in the World

Dos-Equis---The-Most-Interesting-Man-in-the-World

In 2006, Dos Equis took a drastically different approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. Played by actor Jonathan Goldsmith, the character “The Most Interesting Man in the World” says the following tagline at the end of every commercial: “I don’t always drink beer. But when I do, I prefer Dos Equis.” The ad campaign was so successful because it didn’t feel like a commercial. It felt more like a comedy short. Viewers became enamored with the character’s experiences and the character has even been turned into an internet meme. This unique positioning by Dos Equis opened the company’s product to a wider, more youthful audience.

California Milk Processor Board – Got Milk?

California-Milk-Processor-Board---Got-Milk-

California milk sales rose 7% in one year thanks to this clever ad campaign. The interesting part of this campaign is that it wasn’t created to target non-milk drinkers, but those who were already drinking milk. This is important because it’s not always beneficial or cost-effective to try and reel in a new audience. Sometimes, it’s better to market to your current audience and get them to not only start buying your product more, but become fans that promote your product to others as well.

Old Spice – The Man Your Man Could Smell Like

Old-Spice---The-Man-Your-Man-Could-Smell-Like

You usually don’t see a lot of overnight successes in online marketing but Old Spice’s “The Man Your Man Could Smell Like” campaign is an exception. In February 2010, ad agency Weiden + Kennedy launched the first commercial in the campaign, featuring actor Isaiah Mustafa, and it was a viral sensation. Later that year, Wieden + Kennedy devised a social media video campaign in which Mustafa made 186 video responses to viewer comments online. Wieden + Kennedy creative director Jason Bagley described it by saying, “We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis…No one expects to ask a question and then be responded to. I think that’s where we broke through”. The video responses made this campaign extremely successful. Weiden + Kennedy capitalized on the momentum of their initial TV spots and engaged with followers and fans. Through all of this, sustaining the brand’s new image and voice were always kept as a high priority.

Dove – Campaign for Real Beauty

Dove---Campaign-for-Real-Beauty

In 2004, Unilever discovered that only four percent of women thought of themselves as beautiful. So, with the help of Edelman Public Relations and Ogilvy & Mather, the company launched a campaign that challenged people to rethink how they perceived female beauty. The campaign gained a flood of attention from the media and discussions of female beauty started taking place on talk shows, in magazines, newspapers, and online. One ad features a sketch artist who first draws a woman’s face based on the woman’s description of herself. Next, he does a sketch of the same woman but based on someone else’s description. Once complete, the sketches are both posted side-by-side and the subjects look at them. In every case, the drawing based on a description from a 3rd party is more flattering than the woman’s own description of herself. This video went viral and contributed in a big way to the success of this ad campaign. This campaign was successful because it touched people emotionally and allowed people to realize that “normal” standard for female beauty isn’t always attainable and that just being yourself is enough.

Progressive – Flo

Progressive---Flo

It’s not easy to make insurance interesting. With the help of stand-up comic Stephanie Courtney, Progressive launched an ad campaign that featured an upbeat, perky sales agent named Flo. In these commercials, Flo talks to customers about Progressive’s features in a sitcom style setting. Viewers loved the ad campaign so much that Flo has appeared in over 100 commercials since 2008. Progressive was able to successfully break away from the negative public perception that people have of insurance companies by creating a fun and interesting character.

Conclusion

Creating amazing, viral marketing isn’t easy. For every incredible success, there are many more failures. However, if you focus on engaging with your customer and creating a psychological and emotional connection with them, you’ll be well on your way to creating a successful campaign.

branding-main-image
Digital Branding

4 Ways to Create an Engaged Team Using Your Corporate Brand

As a leader in your industry, it is often difficult to connect your corporate brand with the rest of your team. Creating an environment of teambuilding and employee engagement is a fantastic way to achieve the brand objectives of your company.

Teambuilding Using Your Corporate Brand

This process doesn’t need to be any more difficult than it already is. Please use the four suggestions that we are about to share with you. Apply them from the very beginning when onboarding new members of the team and use it to help existing team members.

1. Create a Team Brand 

When you build a Team Brand, you will have dedicated members of your staff that are ready to perform special tasks and are eager to complete their assignments. Many of these tasks will be relegated to brand communication. As an example, some tasks will include creating and implementing a brand strategy, adding valuable insight and input in regards to corporate communication campaigns, getting involved in social media discussions for the company, and handling client feedback.

2. Make brand reinforcement a top priority

Take the time to refine your current system or put an entirely new system in place that guarantees that brand reinforcement is a main priority for your company and staff.

As an example, let’s say that your brand is about innovative product development. This message needs to come across in every way possible. You have to infuse your brand with innovation in all of its processes and systems. That’s how companies stay on point with brand reinforcement, because it becomes everything that your brand is all about. One way to reinforce your brand is to reach out to and engage brand ambassadors.

3. Build solid employer/employee relationships

A simple way to keep your team engaged is to build a solid relationship with them as a leader. These relationships should be founded on engaging conversations that you have with the members of your staff. When you stay connected with your employees, you should also have regular conversations about the brand strategy. Help them get a better grasp of the company’s values, vision, mission and more. And even help them better learn key brand initiatives, brand attributes, your brand’s promise, and a host of other things that will keep them on task.

Think about Google as a prime example. All Google employees know more than the basics about the company. There is a very popular story behind the color scheme of the Google logo, and every employee knows it.

Do your employees know why you chose the colors for your logo? Maybe it’s time they find out.

If you’d like to become a better leader for your team make sure to check out these infographics.

4. Make a commitment to your company’s brand identity

Whether your company has been around for many years or it’s a brand-new start up; committing to a brand identity is an absolute must in today’s business world. Come up with brand imagery, fonts, color schemes, and more, and stay consistent with them with all communications and marketing messages.

Here’s a useful resource for branding a startup: Illustration: Brand Your Startup Uniquely

 

Create a branded blog
Digital Branding

6 Tips to Brand Your Blog

It’s never easy to stand out amongst the crowd in the blogosphere. So many online content publishers slap together a website and immediately start posting content without ever thinking about their brand and the message that they hope to get across. If you ever intend to break through all of the noise on the Internet, creating a brand has to become a top priority.

Take some time now to think about your brand. And use the following six tips to develop the ideal brand message that will get your vision and mission across every time.

6 Blog Branding Tips to Live by

Domain name

    • Get a distinctive and memorable website address – most of the popular .com domains have all been taken at this point, but you still can find a good one from time to time. No matter what, the name of your brand has to be distinct and memorable. And it must match your website address. This way it will be easy for your readers to remember the address so that they have a simple time typing it into their web browser the next time they want to stop by for a quick read.
    • Choose the right name for your brand – we’ve already touched upon this, but choosing the right name for your brand will go a long way with brand recognition. And people will have an easy time remembering who you are and what you’re all about.
    • Choose a consistent photo presentation – your blog is a big part of your business and it should share a consistent message. Regularly use the same type and style photos to keep your blog’s brand on point while continuing to get your message across. There are many sources for free images online. Use them to your advantage and always stay consistent.

Coordinate your blog palate

  • Choose the best color palette for your brand – whether you realize it or not, color is a big part of your brand and it really is an important element. Take some time to come up with the right color scheme that helps to get your message across. Make sure the colors you choose fit with your brand. Contact a graphic artist and ask for help if you’re having trouble making the connection.
  • Choosing the ideal theme for your blog – choosing an appropriate site theme is a critical step when branding. Not only does it provide viewers with the right visual cues; it also creates structure that determines the way your content is presented. How many sidebars will you have? One? Two? None? You also need to consider your overall goals when making a decision. If you’re using your blog to promote an online store, for example, you should always use a responsive eCommerce theme, not a one-size-fits-all design. This way, you know you’re setup with all the bells and whistles recommended to funnel leads toward your products and eventually generate sales.

Wordpress blog

Enhancing WordPress Themes With Plug-Ins

Add WordPress plug-ins for additional features – if you’ve chosen your theme correctly, your blog most likely has many bells and whistles already. WordPress plug-ins is a great way to add additional valuable features without the need to change your blog’s entire theme. Find out more about WordPress plug-ins by reading this additional resource.

What CrossFit Can Teach Us About Creating a Successful Brand
Digital Branding

What CrossFit Can Teach Us About Creating a Successful Brand

You can’t get far in any large city without running into a CrossFit box (gym). This fitness phenomenon has created a cult following all over the U.S. This movement started from one small gym in California and has multiplied into 10,000 independently-owned CrossFit boxes. CrossFit even has it’s own annual international competition known as the CrossFit Games which features 200,000+ participants. CrossFit members pay $150 to $200 per month to climb ropes, flip tires, and do pull ups in old warehouses and manufacturing plants. You won’t find any frills such as a sauna, pool, or tennis court here (like a traditional gym). If you know anyone who’s a member you surely know that they absolutely love talking about CrossFit, and want you to join.

So, how has CrossFit become so successful?

If you’re looking to create a brand for your own business, you can learn a lot from CrossFit (sans the tire flipping). Below you’ll see how CrossFit has become so popular and learn how you can use the same principles in your own business.

Make Something Awesome

Make Something Awesome

People don’t join CrossFit just for the T-Shirts. In a study conducted by the Physical Activity Sciences Laboratory at Laval University, participants in one group exercised for 45 minutes on a stationary bike at moderate-intensity and another group exercised in 20-minute intervals at high intensity. The high-intensity group lost burned the same number of calories as the moderate-intensity group but lost nine times more fat. Your body responds to high-intensity exercises by releasing human growth hormone (HGH) into your blood. These hormones cause your body to build muscle and burn fat. Walking, a light jog or a moderate pace on the elliptical doesn’t trigger this fat-burning phenomenon.

CrossFit’s high-intensity workouts use this science to give its members awesome results. From this, we learn that step one to having an outstanding brand is having a product or service that just plain works. All the marketing and branding in the world can’t save your business if you’re selling a dud to your customers.

Tap Into Your Customer’s “Lizard Brain”

Tap Into Your Customer’s “Lizard Brain”

Athletic rituals have been around since the beginning of time. Once man was no longer required to hunt for all of his meals, athletic contests became a substitute. From the Ancient Greek Olympic Games to modern times, success through physical competition has always been seen as a symbol of superiority and has been encouraged throughout our culture. Great marketing always does a great job of tapping into our most basic and primal human instincts. CrossFit is no different. CrossFit’s daily rituals of intense exercise flip a primal switch in our brains. Instead of promising vain results such as washboard abs and a nice butt, CrossFit promotes mastering exercises for practical, functional results such as a strong core.

To truly make your brand irresistible you must tap into the “lizard brain” of your customer by offering a product that stirs emotion and guides him or her toward instinct-based decision making. Google’s “Dear Sophie” ad created media buzz because it profoundly evoked emotion through storytelling. The ad successfully made consumers feel a certain way. Your marketing must have an emotional context to make your brand more engaging.

Build a Community

Build-a-Community

In a study completed by Norwich Medical School, researchers discovered that participants who engaged in group exercise performed better and at a faster pace than they would have on their own. They also had a more positive attitude towards exercise and reported feeling less alone and isolated during their daily lives. CrossFit workouts revolve around a group exercise format. Each CrossFit Workout of the Day (WOD) session is completed by anywhere from 5 to 20 people. Completing physically grueling exercise within a group bonds those people together and allows them to perform at a level they may have not achieved on their own (think: the military).

CrossFit has a rabid fan base due in large part to the community that they have created through their group workouts. If you want your customers to be loyal followers and disciples of your brand, you must create a community within your business. Reaching individual customers has never been easier throughout the history of the world than it is now. For example, Starbucks’ My Starbucks Idea platform is basically a new-school version of the tried-and-true suggestion box. This outlet has given a voice to Starbucks’ customers and partners and has led to over 300 innovations including digital tipping and free Wi-Fi. You may not have the same reach as Starbucks but you can still use tools like social media to listen to your customers and create a fun, interactive experience for your brand.

Conclusion

CrossFit has been so successful because it reaches its customers on an emotional level, creates a strong community, and sells an outstanding product. Creating a loyal following of customers is no easy task but implementing the marketing lessons above will put you on the right track.

Build your e-commerce brand online
Digital Branding

Tips on How Businesses Can Reduce the Cost of Electricity

Managing a small and large business is a challenging venture. It is even more challenging if you have to deal with different types of costs when starting up. One of the common costs you are likely to encounter is electricity. Such costs can affect your profitability significantly if not handled properly. Here are ways you can save on electricity bills and increase your profitability.

Embrace Energy-Saving Practices

Most utility companies have off and high peak seasons. Off-peak seasons have lower energy rates than high peak seasons. Only use excess power during the off-peak seasons. Encourage the workers to embrace this practice and determine how the energy consumption rate reduces with more strategies.

Get a Thorough Energy Audit

Get a company to do an energy audit in your business premises. An audit helps you know how much energy you consume. It also enables you to determine the areas where there is a significant loss of energy, and how you can reduce the amount of power used in those areas. Most electricity providers carry out energy audits. You might want to call your provider to get the job done easily and effectively.

Use Energy-Efficient Bulbs

LED bulbs use less energy and have longer lifespans. These bulbs are certified by the Design Lights Consortium, meaning they are capable of reducing the power consumption rate by 75 percent. In addition to these benefits, you will notice that using LED bulbs could save a lot of money during replacement. You only remove the luminaire and not the whole fixture.

Purchase Energy Efficient Devices

Energy-efficient devices have higher upfront costs than the conventional variants. Though expensive, an energy-efficient device has lower long-term operating costs when compared with others. Only buy devices that are Energy Star-qualified. These devices consume about 20 percent less energy than those without energy ratings.

Hire the Right Electricity Company

There are several companies out there who offer different Houston electricity rates. Make sure you carry out the due diligence to get the right company. Avoid companies that offer expensive rates and always be on the lookout for people who purport to facilitate electricity installation. Also, make sure the company is fully licensed to operate in Texas.

Hiring the right company will enable you to get cost-effective solutions to your energy needs. Some companies offer additional services to clients to help them manage their electricity consumption effectively. This could be in the form of energy-saving tips, free LED bulbs and incentives.

Use Natural Lighting During the Day

Artificial lights consume a lot of power. It does not make sense to turn on the lights during the day when you could use the natural light from the sun. Try to maximize the amount of natural light by opening your windows and installing transparent glass panels. Less energy consumption means more money saved on electricity bills.

Use Energy-Efficient Features

Purchase equipment with features that allow you to save energy. This may include printers, air conditioners, photocopiers, microwaves and many others. Teach your employees on how to use those features effectively. Get rid of old gadgets that do not have such features and replace them with energy-efficient variants.

SEO-Professional
Digital Branding

Things to Watch Out for When Hiring an SEO Company

If you are thinking about hiring an SEO company to help you market your business online, chances are good that you are making a good decision. The truth is that in today’s world, more and more people are using Google and other search engines to look for businesses. If your website does not show up at the top of the search engine results, these same individuals might just go with one of your competitors instead. It is important to note, however, that not all search engine optimization companies are created equally. These are a few things that you should watch out for when you are looking for a company that you can hire for search engine optimization services.

 

Too Cheap Prices

If you are like many business owners, you are probably always looking for a good deal when it comes to your business. There is certainly nothing wrong with shopping around and comparing prices so that you can get the best possible deal for search engine optimization and online marketing, but this does not mean that you should go with a company that is too cheap. The right type of SEO can be incredibly time-consuming, and a company that is doing it for too cheap might be cutting corners, which isn’t going to be a good thing for your marketing campaign or your business.

Inexperience

There are a lot of beginners out there who are really getting the hang of things in regards to online marketing. However, search engine optimization is not really something that you can learn overnight, no matter how much you read about it. Therefore, you will probably want to ask about how much experience the SEO company has. Not only will you probably want to look for a business that has plenty of experience in the field of search engine optimization, but you will probably also want to find one that knows a little bit about your industry, such as by working with other similar businesses in the past. This can help you ensure that you have the right team working on your SEO campaign.

Lack of Services

seo_packagesNowadays, many Tucson SEO pros offer a lot of other services as well. Along with optimizing your website for search engines, they might also help with things like setting up a pay-per-click advertising campaign or assisting you with marketing your website on social media. There is really no reason to miss out on this marketing assistance or to have to hire multiple companies when there are so many search engine optimization professionals out there who can help you with other aspects of online marketing as well.

As you can probably see, there are a few different things that you will want to watch out for when hiring an SEO firm. If you watch out for these things and do your research, you should be able to find an SEO business that you can trust with helping you to market your website online.

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Digital Branding

6 Ways Businesses Can Acquire New Customers

Customers are the lifeblood of any business. A steady stream of customers means improve sales and more opportunities to expand and fulfill your company’s vision. Unfortunately, the increasing rate of competition in today’s market has made it difficult for businesses to get new customers. Here are crucial tips that will help you acquire more customers, regardless of the rate of competition.

Identify Ideal Customers

It is far much simpler to look for new customers if you know the type of people you seek. Think about what would make them happy, relieved and comfortable in life. Avoid making broad target market statements, as this will only lead you to a few customers. Statements such as all men, every woman or few millennials should be out of your list. Few products appeal to such broad categories.

Position Your Business as the Answer

The first step to making new and loyal customers is to give them a reason to buy your products and contact your business every now and then. This is only possible if you position yourself as the main business that provides solutions to the problems they may have. This may take the form of webinars, panel questions, guest blogging, conferences and physically meeting people.

The-Beauty-of-Simplicity

Optimize Your Online Marketing Platforms

You need to make sure your website is visible to search engine crawlers and offers a good experience to visitors. You can contact a web design Cardiff expert to help you come up with a simple, faster and responsive website. You might also want to consider using social media platforms. Research show that 95 percent of people aged between 18 and 35 years follow a brand in social media. Make sure your accounts have quality content to attract more people. This includes relevant pictures, clear product descriptions and constant updates.

Network Widely

Networking allows you to meet new people and market your business. Attend local events, conferences and seminars. Be ready to shake some hands, exchange contacts and tell people what you have on offer.

Build Partnerships

You need to collaborate with businesses that offer complementary services to help you reach out to a wide client base. For instance, if you specialize in shoes, team up with companies that sell clothes. Encourage your partners to refer their customers to your premises. You should also do the same so that the benefits are mutual.

Improve Your Customer Service

Acquiring new customers depends on how you treat the existing ones. A customer who has a good experience will be more than willing to refer his friends, relatives and workmates to your business. Get the right customer service support system. Provide valuable content and engage people personally. Always show your customers that you appreciate them for choosing your business over others. A simple thank you note or gift will do the trick perfectly.

Acquiring new customers is not difficult like most people think. Embrace the tips discussed above, and you will have yourself to thank later.

5 Steps to Successful Digital Marketing for Tech Companies
Digital Branding

The Top Business Technology Trends for 2017

This is the time of the year when most businesses are developing their strategies of activities to have an increased income through the holiday season business. The holiday downtime often gives the best opportunity to business owners to plan for the New Year ahead of them. Their budget does not fail to have the inclusion of their technology to spend. When you want to stay ahead of the game, ensure you keep up with the trends in technology to have your business elevated. Ensure you keep the following business techniques on your radar this coming year. 

1. Mobile domination continues
In 2015, more than half of Google searches were conducted on the mobile phones than on the traditional desktops. For this reason, we are meant to think that technology is shifting from its current domination in desktop computers to the mobile phones. This was one of the biggest opportunities brought to us by the mobile technology. Moreover, it is set to increase in dominance in the coming year. 

For the businesses, they must consider putting their mobile users ahead of the rest. For this reason, they should also consider developing mobile application geared towards attracting loyal clients to their business through numerous offers and sustainable events. These mobile applications must be geared towards replacing desktops. Initially, mobile-based tools were accessed by the staff members. For instance, the document management and CRM portals were used by these officials to allow them to work remotely. One of the top-rising trends in the latest technology is the mobile payment. This is the latest technology that will alter the way consumers complete all their transactions. They will also lay emphasis on security and speed. 

2. Big data remains important
Big data is one of the latest business trends seen in the past few years. It is difficult to read few business articles without finding that name. During this past year, Big Data became the biggest topic. This is because most companies realized that they were sitting on data mines. For this reason, their emphasis needed a few tools to grab Big Data. Big Data markets are expected to mature in 2017. For this reason, companies will use more technology to gather data insights. It wasn’t useful to possess the data in the firms. For this reason, the business intelligence tools will play the biggest roles in offering advanced capabilities to companies such as the predictive analytic tool, and the security guard app

3. CRM and Document Management Tools
Both of these business technology platforms will become more mobile-friendly, cloud-based, and inherently collaborative. Firms will continue to experience the significant benefits associated with the use of CRM and document management platforms to give them more efficiency in their work. In the end, they will have an increased capability to meet their specific customer needs in a manner that is not paralleled in the industry. Cloud-based solution costs are expected to be rising. For the CRM technology, there is an expected improvement in mobile capabilities. This is because the sales teams are out there marketing the company products. 

next-level-youtube-marketing
Digital Branding

Marketing 101: Simple Strategies That Will Make Your Business More Successful

Watching your business become increasingly successful with each passing day is encouraging and exciting. However, it’s important to know that growth won’t just happen. Rather, corporate leaders need to consistently implement the customized, broad range of success strategies that will facilitate jaw-dropping levels of success. One of the simplest and most effective strategies to use for the purpose of optimizing success is marketing. Below you’ll find just four of many simple marketing solutions you can use to make your company more profitable and powerful this year:

1. Implement A Social Media Optimization (SMO) Campaign.

One of the best ways to ensure that your business becomes more successful this year is through the implementation of a social media optimization (SMO) campaign. This campaign will work by helping you remain connected to members of your target audience through popular social media channels like:

• Twitter
• Instagram
• YouTube
• Facebook
• Pinterest
• Google+

One great SMO strategy you may want to consider using is Twitter polls. As noted in Social Media Examiner, Twitter polls give you the opportunity to get the opinion of your target audience by asking them questions about your product or service line. A sample question would be “Which of our lipstick colors makes you look and feel your very best?” You can use the information you attain from the Twitter polls to update and optimize your products.

If you want help with the SMO process, companies such as Get More Engagement would be delighted to assist you. The professionals of this organization offer cutting edge services to help you connect and convert customers through Instagram!

2. Utilize Web Design And Development Services.

In addition to implementing an SMO campaign, make sure that you utilize web design and development services. This approach is helpful because it will empower you to maintain an interactive, innovative website at all times. Remember that your website is essentially your online store, and you want to make it easy for prospects to shop and learn more about your brand while on site. One great way to make it happen is the use of shopping cart software. This software will empower your customers to quickly store all the products they want in a central location and then make the desired purchase.

3. Invest In Printing Services.

Another marketing strategy you can deploy to make your business more successful is investing in printing services. These services can provide you with dynamic, detail-oriented marketing material that you can distribute through mail or in person. Some of the printing products that you may be interested in utilizing for your company include:

• Appointment Cards
• Booklets
• Business Cards
• Coupons
• Envelopes
• Forms
• Invitations
• Letterhead
• Manuals
• Postcards
• Prescription Pads
• Rack Cards
• Tickets

4. Encourage Satisfied Customers To Leave Positive Online Reviews.

Search Engine Land reports that 88% of consumers trust online reviews as much as they would a personal recommendation. For this reason, it’s a good idea to encourage people who like your product or service line to leave positive reviews about it in the internet sphere. This strategy will build trust in your product line while simultaneously enhancing the brand recognition process!

Start Optimizing Your Marketing Campaign Now!

Marketing is one of the most effective, expedient ways to broaden your base of loyal clients and optimize your conversion rates. Luckily, there are hundreds of advertising strategies you can use to make your organization more effective. Four of them are listed above. Start using these techniques now so your company can become increasing marketable this year!

Digital Branding

Online Presence Matters in Marketing Your Product

With the introduction of new technology and applications, as well as the increased use of smart devices, the marketing industry has also expanded their lead generation process by taking the digital route to attract potential customers.

From neon signages and one-dimensional cardboard signs advertising a product or service, campaigns have gone online, offering highly-interactive means of getting their message across.

Social Media and Other Online Methods

Social media, email marketing, as well as digital advertising has become the go-to platforms for some businesses seeking more ways to strengthen customer relationship and engagement. These businesses also believe that by taking their marketing and networking online, they are connecting with millions of individuals with access to the internet, who could potentially become new customers and followers of their brand.

The digital marketing agency plays an important role in creating an effective advertising campaign for businesses who desire to take the online route. The right marketing agency can create a viable product promotion or an efficient brand awareness campaign at a minimum cost while harnessing the massive potential of the internet and online technology. Under a capable team, a business can favorably position itself in a competitive market through a well-crafted marketing plan that fully utilizes current trends. The plan may include developing a search optimized website that can draw in potential customers and help the business establish a strong social media presence.

Mass Market Reach

There is no doubt that millions of people around the world are hooked up to the internet and have at least one or two social media accounts. Among the social media platforms today, Facebook has dominated the numbers game with approximately 1.94 billion monthly users according to a recently released report. These users not only post updates and interact with their network of friends and colleagues but they are also potential customers of a specific product or service.

Other social media platforms are also performing well. While a Pew Research Center survey indicated that majority of respondents subscribe to Facebook, many online users also have LinkedIn, Instagram, Twitter, and other social media accounts.

Marketing Trends on the Rise

This year, the use of digital marketing continues to expand with the integration of advanced technology. These include the use of live video streaming and even augmented and virtual reality. Facebook and other social media platforms have implemented live video streaming but AR and VR technologies are still gaining a foothold in the industry.

But what ties in these new technologies is consumer engagement. While static advertising draws in potential customers for quite some time with their colorful printed ad campaigns, with interactive technology, customers are treated to a multimedia experience.

While traditional marketing is still popular, digital promotion has also gone fully mainstream with the increasing number of connected smart devices and of users of social media sites. With innovative digital marketing methods on the rise, the only way to bring brand awareness or a product campaign to another level is to take advantage of these new trends.