Category: Digital Branding

Digital Branding

What CrossFit Can Teach Us About Creating a Successful Brand

You can’t get far in any large city without running into a CrossFit box (gym). This fitness phenomenon has created a cult following all over the U.S. This movement started from one small gym in California and has multiplied into 10,000 independently-owned CrossFit boxes. CrossFit even has it’s own annual international competition known as the CrossFit Games which features 200,000+ participants. CrossFit members pay $150 to $200 per month to climb ropes, flip tires, and do pull ups in old warehouses and manufacturing plants. You won’t find any frills such as a sauna, pool, or tennis court here (like a traditional gym). If you know anyone who’s a member you surely know that they absolutely love talking about CrossFit, and want you to join.

So, how has CrossFit become so successful?

If you’re looking to create a brand for your own business, you can learn a lot from CrossFit (sans the tire flipping). Below you’ll see how CrossFit has become so popular and learn how you can use the same principles in your own business.

Make Something Awesome

Make Something Awesome

People don’t join CrossFit just for the T-Shirts. In a study conducted by the Physical Activity Sciences Laboratory at Laval University, participants in one group exercised for 45 minutes on a stationary bike at moderate-intensity and another group exercised in 20-minute intervals at high intensity. The high-intensity group lost burned the same number of calories as the moderate-intensity group but lost nine times more fat. Your body responds to high-intensity exercises by releasing human growth hormone (HGH) into your blood. These hormones cause your body to build muscle and burn fat. Walking, a light jog or a moderate pace on the elliptical doesn’t trigger this fat-burning phenomenon.

CrossFit’s high-intensity workouts use this science to give its members awesome results. From this, we learn that step one to having an outstanding brand is having a product or service that just plain works. All the marketing and branding in the world can’t save your business if you’re selling a dud to your customers.

Tap Into Your Customer’s “Lizard Brain”

Tap Into Your Customer’s “Lizard Brain”

Athletic rituals have been around since the beginning of time. Once man was no longer required to hunt for all of his meals, athletic contests became a substitute. From the Ancient Greek Olympic Games to modern times, success through physical competition has always been seen as a symbol of superiority and has been encouraged throughout our culture. Great marketing always does a great job of tapping into our most basic and primal human instincts. CrossFit is no different. CrossFit’s daily rituals of intense exercise flip a primal switch in our brains. Instead of promising vain results such as washboard abs and a nice butt, CrossFit promotes mastering exercises for practical, functional results such as a strong core.

To truly make your brand irresistible you must tap into the “lizard brain” of your customer by offering a product that stirs emotion and guides him or her toward instinct-based decision making. Google’s “Dear Sophie” ad created media buzz because it profoundly evoked emotion through storytelling. The ad successfully made consumers feel a certain way. Your marketing must have an emotional context to make your brand more engaging.

Build a Community

Build-a-Community

In a study completed by Norwich Medical School, researchers discovered that participants who engaged in group exercise performed better and at a faster pace than they would have on their own. They also had a more positive attitude towards exercise and reported feeling less alone and isolated during their daily lives. CrossFit workouts revolve around a group exercise format. Each CrossFit Workout of the Day (WOD) session is completed by anywhere from 5 to 20 people. Completing physically grueling exercise within a group bonds those people together and allows them to perform at a level they may have not achieved on their own (think: the military).

CrossFit has a rabid fan base due in large part to the community that they have created through their group workouts. If you want your customers to be loyal followers and disciples of your brand, you must create a community within your business. Reaching individual customers has never been easier throughout the history of the world than it is now. For example, Starbucks’ My Starbucks Idea platform is basically a new-school version of the tried-and-true suggestion box. This outlet has given a voice to Starbucks’ customers and partners and has led to over 300 innovations including digital tipping and free Wi-Fi. You may not have the same reach as Starbucks but you can still use tools like social media to listen to your customers and create a fun, interactive experience for your brand.

Conclusion

CrossFit has been so successful because it reaches its customers on an emotional level, creates a strong community, and sells an outstanding product. Creating a loyal following of customers is no easy task but implementing the marketing lessons above will put you on the right track.

Digital Branding

The Convenience of Work Order Management Software

Work order management software is a phenomenon in the delivery world these days. Businesses of all types are rapidly beginning to pick up on the advantages this type of software brings to the table. If you’re a professional who is always looking for smart and efficient ways to enhance your service delivery approach, brand new management software could be the answer you need. Facilities supervisors can’t stop praising this kind of software and the many advantages it offers.

About Work Order Management Software

Work order management software, in brief, is a CMMS. CMMS stands for “Computerized Maintenance Management System.” After an individual sends in a request for a work order, the software provides an in-depth overview of the process in full. This overview can be helpful to both technicians and managers on the team. This software gives professionals the opportunity to take control of customer details. It enables them to procure all required resources. It enables them to recruit necessary team members, schedule tasks and take care of any and all potential issues that may pop up. This software can be convenient for professionals who want to minimize delays of all kinds. Since work order management software doesn’t require a lot of paperwork, it helps keep potential mistakes and confusion at bay.

How New Software Can Improve Your Job on a Daily Basis

The addition of work order management software can enhance your daily tasks in ways you probably can’t even imagine. The software can simplify the processes of setting up and assigning all kinds of orders to your employees. Some noteworthy features that are part of this software include reporting automation, real time updates, cost monitoring and even preventative maintenance. Cost monitoring can be useful for many diverse reasons. This monitoring can come in handy for people who want to be in the loop regarding random material and labor costs. If you’re interested in work order software that offers everything from asset availability overviews to project coding assistance, there are many widely known options that are available to you.

High-Quality Accounts Receivable and Invoice Processes

If you’re interested in the concept of making your business’ accounts receivable and invoicing processes and techniques a lot easier and more convenient, then work order management software may be a suitable choice for you. This software can be helpful to people who don’t want to have to waste precious time waiting for checks. Customers can reap the rewards of work order management software as well. This comprehensive software gives customers access to communication practices that are prompt and dependable. It also provides businesses with stronger worker accountability. These factors can all contribute to enhanced productivity on a daily basis.

Excellent Customer Service

Customer service is something that’s paramount for all varieties of businesses. If you want to give your business’ customer service approach a major boost, you can’t go wrong with making work order management software part of your life.

Digital Branding

Marketing Your Business Starts With A Great Website

The world of SEO is ever changing. Google started out with keyword driven search engines. The more keywords you stuffed into an article, the better your chances of getting a good ranking. However, these days, if you stuff numerous keywords into an article, you won’t get the ranking that you want. Rather, Google and other search engines are looking for high content, sites that are mobile optimized, and those that have videos and other pictures for customers to see. With all of these changes, how is anyone to keep up with all these demands? The answer is clear; you must have a marketing firm help your company’s website and ongoing SEO.

 

Your Website Is Your Bread and Butter

People often refer to an item of importance as the “bread and butter” of their business. If you want to make money in today’s market, you must have a stellar website. Gone are the days when a page with some color graphics got you in the running. You need to have a site that can stand up against all your competitors and has all the bells and whistles that they do to offer your customers. Think of your website as the backbone of your business, if it falters, the entire thing could crumble.

 

Marketing Has New Demands

In the world of marketing, one thing is for sure, things are constantly changing. Unless you deal with all these things on a daily basis, you will probably miss important things that matter to your advertising aspect of business. The most important thing you can do for your business is ensuring that your website is optimized. The next thing that must be done is offer things on your site that others do. For instance, do you have tap-to-call buttons or google maps? Customers have become accustomed to clicking a button and being able to have Google get them where they need to go. A highly recognized company GRDigital does this extremely well and are constantly changing their marketing efforts to ensure they are following the best practices with Google. They may see it as a hassle if you don’t offer this little feature.

 

Promotion Is The Key To A Well Trafficked Site

 

To get visitors to come to your site, you need to promote it. Are you linked to social media? You can keep it surface or really use social media to help you advertise. By linking your website to your Facebook and Twitter pages, you can drive customers back to your main site to order. Social media helps you gather data and gives you reports that allow you to see what kind of demographics is attracted to your page. You can work on other key demographics and help to build your business around those that are most interested in your offerings. Madigan Marketing is one of the many companies that offers customers a high ROI. Spending a bit of money on your website can help build your business.

 

Today’s Market Is Digital

More than ever before, businesses are conducting sales and other services online. They are skipping the overhead costs of a brick and mortar establishment. Since most of the business is on the world-wide-web, you must make sure that your site has everything the customer needs and more.

Build your e-commerce brand online
Digital Branding

Tips on How Businesses Can Reduce the Cost of Electricity

Managing a small and large business is a challenging venture. It is even more challenging if you have to deal with different types of costs when starting up. One of the common costs you are likely to encounter is electricity. Such costs can affect your profitability significantly if not handled properly. Here are ways you can save on electricity bills and increase your profitability.

Embrace Energy-Saving Practices

Most utility companies have off and high peak seasons. Off-peak seasons have lower energy rates than high peak seasons. Only use excess power during the off-peak seasons. Encourage the workers to embrace this practice and determine how the energy consumption rate reduces with more strategies.

Get a Thorough Energy Audit

Get a company to do an energy audit in your business premises. An audit helps you know how much energy you consume. It also enables you to determine the areas where there is a significant loss of energy, and how you can reduce the amount of power used in those areas. Most electricity providers carry out energy audits. You might want to call your provider to get the job done easily and effectively.

Use Energy-Efficient Bulbs

LED bulbs use less energy and have longer lifespans. These bulbs are certified by the Design Lights Consortium, meaning they are capable of reducing the power consumption rate by 75 percent. In addition to these benefits, you will notice that using LED bulbs could save a lot of money during replacement. You only remove the luminaire and not the whole fixture.

Purchase Energy Efficient Devices

Energy-efficient devices have higher upfront costs than the conventional variants. Though expensive, an energy-efficient device has lower long-term operating costs when compared with others. Only buy devices that are Energy Star-qualified. These devices consume about 20 percent less energy than those without energy ratings.

Hire the Right Electricity Company

There are several companies out there who offer different Houston electricity rates. Make sure you carry out the due diligence to get the right company. Avoid companies that offer expensive rates and always be on the lookout for people who purport to facilitate electricity installation. Also, make sure the company is fully licensed to operate in Texas.

Hiring the right company will enable you to get cost-effective solutions to your energy needs. Some companies offer additional services to clients to help them manage their electricity consumption effectively. This could be in the form of energy-saving tips, free LED bulbs and incentives.

Use Natural Lighting During the Day

Artificial lights consume a lot of power. It does not make sense to turn on the lights during the day when you could use the natural light from the sun. Try to maximize the amount of natural light by opening your windows and installing transparent glass panels. Less energy consumption means more money saved on electricity bills.

Use Energy-Efficient Features

Purchase equipment with features that allow you to save energy. This may include printers, air conditioners, photocopiers, microwaves and many others. Teach your employees on how to use those features effectively. Get rid of old gadgets that do not have such features and replace them with energy-efficient variants.

Digital Branding

Things to Watch Out for When Hiring an SEO Company

If you are thinking about hiring an SEO company to help you market your business online, chances are good that you are making a good decision. The truth is that in today’s world, more and more people are using Google and other search engines to look for businesses. If your website does not show up at the top of the search engine results, these same individuals might just go with one of your competitors instead. It is important to note, however, that not all search engine optimization companies are created equally. These are a few things that you should watch out for when you are looking for a company that you can hire for search engine optimization services.

 

Too Cheap Prices

If you are like many business owners, you are probably always looking for a good deal when it comes to your business. There is certainly nothing wrong with shopping around and comparing prices so that you can get the best possible deal for search engine optimization and online marketing, but this does not mean that you should go with a company that is too cheap. The right type of SEO can be incredibly time-consuming, and a company that is doing it for too cheap might be cutting corners, which isn’t going to be a good thing for your marketing campaign or your business.

Inexperience

There are a lot of beginners out there who are really getting the hang of things in regards to online marketing. However, search engine optimization is not really something that you can learn overnight, no matter how much you read about it. Therefore, you will probably want to ask about how much experience the SEO company has. Not only will you probably want to look for a business that has plenty of experience in the field of search engine optimization, but you will probably also want to find one that knows a little bit about your industry, such as by working with other similar businesses in the past. This can help you ensure that you have the right team working on your SEO campaign.

Lack of Services

seo_packagesNowadays, many Tucson SEO pros offer a lot of other services as well. Along with optimizing your website for search engines, they might also help with things like setting up a pay-per-click advertising campaign or assisting you with marketing your website on social media. There is really no reason to miss out on this marketing assistance or to have to hire multiple companies when there are so many search engine optimization professionals out there who can help you with other aspects of online marketing as well.

As you can probably see, there are a few different things that you will want to watch out for when hiring an SEO firm. If you watch out for these things and do your research, you should be able to find an SEO business that you can trust with helping you to market your website online.

Digital Branding

6 Ways Businesses Can Acquire New Customers

Customers are the lifeblood of any business. A steady stream of customers means improve sales and more opportunities to expand and fulfill your company’s vision. Unfortunately, the increasing rate of competition in today’s market has made it difficult for businesses to get new customers. Here are crucial tips that will help you acquire more customers, regardless of the rate of competition.

Identify Ideal Customers

It is far much simpler to look for new customers if you know the type of people you seek. Think about what would make them happy, relieved and comfortable in life. Avoid making broad target market statements, as this will only lead you to a few customers. Statements such as all men, every woman or few millennials should be out of your list. Few products appeal to such broad categories.

Position Your Business as the Answer

The first step to making new and loyal customers is to give them a reason to buy your products and contact your business every now and then. This is only possible if you position yourself as the main business that provides solutions to the problems they may have. This may take the form of webinars, panel questions, guest blogging, conferences and physically meeting people.

The-Beauty-of-Simplicity

Optimize Your Online Marketing Platforms

You need to make sure your website is visible to search engine crawlers and offers a good experience to visitors. You can contact a web design Cardiff expert to help you come up with a simple, faster and responsive website. You might also want to consider using social media platforms. Research show that 95 percent of people aged between 18 and 35 years follow a brand in social media. Make sure your accounts have quality content to attract more people. This includes relevant pictures, clear product descriptions and constant updates.

Network Widely

Networking allows you to meet new people and market your business. Attend local events, conferences and seminars. Be ready to shake some hands, exchange contacts and tell people what you have on offer.

Build Partnerships

You need to collaborate with businesses that offer complementary services to help you reach out to a wide client base. For instance, if you specialize in shoes, team up with companies that sell clothes. Encourage your partners to refer their customers to your premises. You should also do the same so that the benefits are mutual.

Improve Your Customer Service

Acquiring new customers depends on how you treat the existing ones. A customer who has a good experience will be more than willing to refer his friends, relatives and workmates to your business. Get the right customer service support system. Provide valuable content and engage people personally. Always show your customers that you appreciate them for choosing your business over others. A simple thank you note or gift will do the trick perfectly.

Acquiring new customers is not difficult like most people think. Embrace the tips discussed above, and you will have yourself to thank later.

5 Steps to Successful Digital Marketing for Tech Companies
Digital Branding

The Top Business Technology Trends for 2017

This is the time of the year when most businesses are developing their strategies of activities to have an increased income through the holiday season business. The holiday downtime often gives the best opportunity to business owners to plan for the New Year ahead of them. Their budget does not fail to have the inclusion of their technology to spend. When you want to stay ahead of the game, ensure you keep up with the trends in technology to have your business elevated. Ensure you keep the following business techniques on your radar this coming year. 

1. Mobile domination continues
In 2015, more than half of Google searches were conducted on the mobile phones than on the traditional desktops. For this reason, we are meant to think that technology is shifting from its current domination in desktop computers to the mobile phones. This was one of the biggest opportunities brought to us by the mobile technology. Moreover, it is set to increase in dominance in the coming year. 

For the businesses, they must consider putting their mobile users ahead of the rest. For this reason, they should also consider developing mobile application geared towards attracting loyal clients to their business through numerous offers and sustainable events. These mobile applications must be geared towards replacing desktops. Initially, mobile-based tools were accessed by the staff members. For instance, the document management and CRM portals were used by these officials to allow them to work remotely. One of the top-rising trends in the latest technology is the mobile payment. This is the latest technology that will alter the way consumers complete all their transactions. They will also lay emphasis on security and speed. 

2. Big data remains important
Big data is one of the latest business trends seen in the past few years. It is difficult to read few business articles without finding that name. During this past year, Big Data became the biggest topic. This is because most companies realized that they were sitting on data mines. For this reason, their emphasis needed a few tools to grab Big Data. Big Data markets are expected to mature in 2017. For this reason, companies will use more technology to gather data insights. It wasn’t useful to possess the data in the firms. For this reason, the business intelligence tools will play the biggest roles in offering advanced capabilities to companies such as the predictive analytic tool, and the security guard app

3. CRM and Document Management Tools
Both of these business technology platforms will become more mobile-friendly, cloud-based, and inherently collaborative. Firms will continue to experience the significant benefits associated with the use of CRM and document management platforms to give them more efficiency in their work. In the end, they will have an increased capability to meet their specific customer needs in a manner that is not paralleled in the industry. Cloud-based solution costs are expected to be rising. For the CRM technology, there is an expected improvement in mobile capabilities. This is because the sales teams are out there marketing the company products. 

Digital Branding

Marketing 101: Simple Strategies That Will Make Your Business More Successful

Watching your business become increasingly successful with each passing day is encouraging and exciting. However, it’s important to know that growth won’t just happen. Rather, corporate leaders need to consistently implement the customized, broad range of success strategies that will facilitate jaw-dropping levels of success. One of the simplest and most effective strategies to use for the purpose of optimizing success is marketing. Below you’ll find just four of many simple marketing solutions you can use to make your company more profitable and powerful this year:

1. Implement A Social Media Optimization (SMO) Campaign.

One of the best ways to ensure that your business becomes more successful this year is through the implementation of a social media optimization (SMO) campaign. This campaign will work by helping you remain connected to members of your target audience through popular social media channels like:

• Twitter
• Instagram
• YouTube
• Facebook
• Pinterest
• Google+

One great SMO strategy you may want to consider using is Twitter polls. As noted in Social Media Examiner, Twitter polls give you the opportunity to get the opinion of your target audience by asking them questions about your product or service line. A sample question would be “Which of our lipstick colors makes you look and feel your very best?” You can use the information you attain from the Twitter polls to update and optimize your products.

If you want help with the SMO process, companies such as Get More Engagement would be delighted to assist you. The professionals of this organization offer cutting edge services to help you connect and convert customers through Instagram!

2. Utilize Web Design And Development Services.

In addition to implementing an SMO campaign, make sure that you utilize web design and development services. This approach is helpful because it will empower you to maintain an interactive, innovative website at all times. Remember that your website is essentially your online store, and you want to make it easy for prospects to shop and learn more about your brand while on site. One great way to make it happen is the use of shopping cart software. This software will empower your customers to quickly store all the products they want in a central location and then make the desired purchase.

3. Invest In Printing Services.

Another marketing strategy you can deploy to make your business more successful is investing in printing services. These services can provide you with dynamic, detail-oriented marketing material that you can distribute through mail or in person. Some of the printing products that you may be interested in utilizing for your company include:

• Appointment Cards
• Booklets
• Business Cards
• Coupons
• Envelopes
• Forms
• Invitations
• Letterhead
• Manuals
• Postcards
• Prescription Pads
• Rack Cards
• Tickets

4. Encourage Satisfied Customers To Leave Positive Online Reviews.

Search Engine Land reports that 88% of consumers trust online reviews as much as they would a personal recommendation. For this reason, it’s a good idea to encourage people who like your product or service line to leave positive reviews about it in the internet sphere. This strategy will build trust in your product line while simultaneously enhancing the brand recognition process!

Start Optimizing Your Marketing Campaign Now!

Marketing is one of the most effective, expedient ways to broaden your base of loyal clients and optimize your conversion rates. Luckily, there are hundreds of advertising strategies you can use to make your organization more effective. Four of them are listed above. Start using these techniques now so your company can become increasing marketable this year!

Digital Branding

Online Presence Matters in Marketing Your Product

With the introduction of new technology and applications, as well as the increased use of smart devices, the marketing industry has also expanded their lead generation process by taking the digital route to attract potential customers.

From neon signages and one-dimensional cardboard signs advertising a product or service, campaigns have gone online, offering highly-interactive means of getting their message across.

Social Media and Other Online Methods

Social media, email marketing, as well as digital advertising has become the go-to platforms for some businesses seeking more ways to strengthen customer relationship and engagement. These businesses also believe that by taking their marketing and networking online, they are connecting with millions of individuals with access to the internet, who could potentially become new customers and followers of their brand.

The digital marketing agency plays an important role in creating an effective advertising campaign for businesses who desire to take the online route. The right marketing agency can create a viable product promotion or an efficient brand awareness campaign at a minimum cost while harnessing the massive potential of the internet and online technology. Under a capable team, a business can favorably position itself in a competitive market through a well-crafted marketing plan that fully utilizes current trends. The plan may include developing a search optimized website that can draw in potential customers and help the business establish a strong social media presence.

Mass Market Reach

There is no doubt that millions of people around the world are hooked up to the internet and have at least one or two social media accounts. Among the social media platforms today, Facebook has dominated the numbers game with approximately 1.94 billion monthly users according to a recently released report. These users not only post updates and interact with their network of friends and colleagues but they are also potential customers of a specific product or service.

Other social media platforms are also performing well. While a Pew Research Center survey indicated that majority of respondents subscribe to Facebook, many online users also have LinkedIn, Instagram, Twitter, and other social media accounts.

Marketing Trends on the Rise

This year, the use of digital marketing continues to expand with the integration of advanced technology. These include the use of live video streaming and even augmented and virtual reality. Facebook and other social media platforms have implemented live video streaming but AR and VR technologies are still gaining a foothold in the industry.

But what ties in these new technologies is consumer engagement. While static advertising draws in potential customers for quite some time with their colorful printed ad campaigns, with interactive technology, customers are treated to a multimedia experience.

While traditional marketing is still popular, digital promotion has also gone fully mainstream with the increasing number of connected smart devices and of users of social media sites. With innovative digital marketing methods on the rise, the only way to bring brand awareness or a product campaign to another level is to take advantage of these new trends.

Digital Branding

Five Digital Marketing Services That Can Push Your Company Forward

If you want your company to remain competitive in the contemporary world, it’s important to hop on the digital marketing bandwagon. Doing so will empower you to expedite and optimize the process of building relationships with customers and communicating with them in an incredibly organic, immediate way. Luckily, there are numerous online advertising strategies you can implement to get your brand going and growing in the internet sphere. Here are five of them:

1. Search Engine Optimization (SEO).

Search engine optimization is one of the most important digital marketing services available. This online advertising strategy involves the use of numerous techniques that will make your brand more visible across several relevant internet platforms. For example, a team of SEO experts might use strategies like link building to ensure that your website attains a competitive ranking in the search engine results pages (SERPs) of major engines like Google, Yahoo, and Bing. Companies such as 2stallions are pleased to offer a wide range of SEO services, included but not limited to link building, keyword analysis, local SEO, and target market research.

2. Social Media Optimization (SMO).

Another digital advertising strategy that you may want to make use of is SMO. SMO is a wonderful way to ensure that you can connect and convert more clients on popular social channels such as:

• Facebook
• Google+
• Twitter
• LinkedIn
• Pinterest

One great SMO strategy you may want to consider is Twitter polls. These polls involve you asking your audience a brand-related question and receiving answers from them. As noted in Social Media Examiner, Twitter polls are a wonderful research strategy that can empower you to learn more about your target market!

3. Content Marketing.

Content marketing is an inalienable component of any strong online advertising campaign. This marketing strategy is designed to ensure that all of the content used to represent your brand is innovative, engaging, identity-building, entertaining, etc. Some forms of content that you’ll want to be sure to optimize include:

• blog posts
• web articles
• videos
• user generated content

These days, more and more marketing experts are tapping into the power of using user generated content to build the client’s brand. For example, encouraging satisfied clients to leave positive online reviews about the product or service line can help the business owner maintain a more authoritative, influential presence in the internet domain. As noted in Search Engine Land, 88% of consumers now view online reviews as just as trustworthy as they would a personal recommendation.

4. Web Design And Development.

Having a great website up and running at all times is a wonderful way to optimize your conversion rates from online sales. There are a wide range of factors that a web design team might optimize to ensure that your website is absolutely incredible. Some of those factors include:

• functionality
• engagement
• mobile friendliness
• aesthetic appeal
• originality
• relevance

5. Email Marketing.

One final digital advertising strategy that can push your company forward is email marketing. This strategy ensures that you’ll be able to provide your clients with constant updates regarding your brand, thereby increasing the likelihood that they will make a purchase and share your product or service line with a friend or family member!

Don’t Delay: Start Using These Digital Marketing Services Today!

If you’re ready to make 2017 a phenomenally successful year for your company, now is the time to invest in high quality digital marketing services. Use the information outlined in this quick reference guide to get on track to maintaining a dynamic online presence that will attract attention and generate conversion!