Category: Legal Branding

Legal Branding

How to Utilise Accounting and Marketing to Get the Best Possible Results for Your Business

Accounting and marketing make up some of the key components of every business. However, most of the time, people tend to forget the crucial role they can play and the benefit they can bring if they are utilized in concert with each other. In fact, it’s absolutely imperative to do everything within your power to maximize the cooperation between these two departments as it will give you the ability to grow and develop your business in a healthy and organic way. So, in order to help you out, today we are going to take a look at how to utilize accounting and marketing together to get the best possible results for your business.

The basic connection

First off, it’s important to understand the basics of both of these departments and how they are connected. Namely, the marketing department comes up with sales and awareness strategies with the goal of increasing the overall sales of a business’s product or service and the profit they will receive. On the other hand, the accounting department keeps a constant track of the business’s financial condition and thus directly determines how much money can be spent on marketing.

This whole process has become extremely quick and efficient with the use of modern technologies which means you can instantly use the information you get from accounting in order to maximize your marketing department’s efficiency. While this move towards digitalization is slowly taking place all over the world, places such as Singapore have recently launched plans to help the entire accountancy sector make a more determined move towards digitalization. In fact, there are many tools such as Xero accounting from Singapore that can allow you to have a constant real-time view of your finances and any changes that are occurring which can allow your marketing department to use that information to come up and determine the success of their strategies.

Determining success and measuring results

The best way for a marketing department to know if their campaign is a success is to look at the results which they will receive from nowhere else but the accounting department. This is a crucial part of every marketing campaign, not only because its goal was to have good results in the first place but because the results will show you if you are taking the right approach or if you need to switch things up in order to start seeing the results you want. Having a constant reference point of how a certain strategy is doing will also help when it comes to the realization of that strategy and give you the relevant information to help you guide it towards success.

Creating realistic projections

When coming up with a marketing strategy, the marketing department can often overestimate the results it will have, which could negatively impact the business as a whole. This is where the accounting department steps in to determine just how accurate those projections are based on past experience and concrete data. This process of making projections that are as realistic as possible is crucial when making both current and future financial decisions and won’t only impact these two aspects of your business but your business as a whole as well.

Price assessment

Price assessment is one of the most important aspects of a marketing campaign as it will determine the marketing goals that will be set. Finding the optimal pricing will also ensure your business can make a profit. With that in mind, the only way to correctly assess the prices of your products is to closely work with the accounting department which has all of the relevant information when it comes to the costs of the product and will ultimately give you the most realistic price which will highly impact the marketing departments whole strategy.

Making long term plans

If you are able to utilize both marketing and accounting to work together in your business you won’t only be able to create accurate projections of your future but you will also be able to use that information to create concrete long-term plans for your business. Marketing departments can give accounting departments business forecasts, which assist accounting in allocating resources effectively. Marketing may also provide accounting with information regarding which products or services are best sellers. If all of the information is shared between these two departments, you will be able to use it to decide on which aspects of the business to focus on.

Conclusion

Finally, it’s important to understand that having marketing and accounting work together will ultimately help you form an understanding of the bigger picture behind your business’ success or failure and will deepen the knowledge you have of your own business. That is why accounting and marketing are both integral parts of a business and having them work together will help you run your business more efficiently and successfully.

Legal BrandingLocal Branding

7 Tips for Building a Business Partnership

Forming a great business partnership is not an easy task. Like in the dating world, when you first meet people, they’re often eager to show themselves in the best light, which means that picking the right person for you becomes a lot harder. Other than picking the right person, you also need to learn how to set boundaries, as well as establish and nurture a healthy professional relationship. With that in mind and without further ado, here are seven tips for building a business partnership that you need to hear as soon as possible.

1. Look for the same vision

The first thing you need in order to build a lasting business partnership is to find someone who shares your vision. A lot of people make the mistake of finding someone who shares their interests; however, interests (in the business world) are universally the same – growth, profit and success. When it comes to the vision, however, this is often more unique, due to the fact that it’s more individual, even intimate. It’s about the journey, rather than the end goal. So, talk to your partners about your aims and aspirations in order to check if you see eye to eye.

2. Exercise transparency

The next thing that’s necessary for a lasting business partnership is trust, and the only way to build trust is through transparency. You see, sharing your piece of mind when it’s pleasant, inoffensive or complacent is a simple thing. What you need to do is learn how to be the bearer of bad news and tell your partner what they don’t want to hear. Still, you don’t have to be blunt, and there’s nothing wrong with being a bit more… well, tactical when it comes to your phrasing. This is also important, seeing as how you need to check whether you’re entering the business world with someone who shoots the messenger or buries their head in the sand when things get ugly. Naturally, it also goes the other way around.

3. Put everything on paper

While trust and verbal agreement may often be romanticized as the cornerstone of the business world, what you need to do is put everything in writing. This means that you need to make a contract by which you determine ownership and clearly define your roles in this enterprise. Lastly, provided that things don’t go as intended, which is something that happens quite often, you need to have a solid and effective dissolution plan. As soon as this is set in order, you can proceed with your partnership.

4. Show your appreciation

One more thing you should keep in mind is the fact that respecting your partner might require you to go beyond mere words. For instance, getting them a birthday gift is something that’s not required from a business partner, but it’s still a nice gesture. Providing them assistance with their professional tasks (without being meddling or doubting their capabilities) is also a great idea. For example, imagine a scenario where your partner is going to Christchurch for a meeting with important clients. Getting them a car rental at Christchurch airport would take a minute of your time, but to them, it would be a major sign of appreciation.

5. Maintain great communication

Another thing worth mentioning is the fact that communication tends to be vital for success in the business world. First of all, you need to have a clear line of communication with your partner. Having each other’s emails is not enough, and you need to communicate via a call or an IM service of your choosing. Having a sit-down at least once per week is also a great idea. Even more importantly, you need to have these talks in private. Even if you have your disagreements, to the outside world, you need to look like a unified front.

6. Strengths and weaknesses

Previously, we’ve discussed the importance of dividing your roles. Well, this thing is a lot simpler to pull off if you and your partner have similar strengths and weaknesses. This will allow you to complement the weaknesses of your partner with your own strengths and have them do the same to you, in return. So, this needs to find its spot on your list of requirements when choosing a business partner.

7. Show some support

One of the things you need to understand about your business partner is the fact that they’re probably the only ones who know exactly what you’re going through at the moment. This is due to the fact that their fate is tied to your enterprise in a similar way and the fact that any success or failure might rub off on them in a similar way that it does to you. This is why some support on your part might mean a world to them, even if you don’t have a well-developed personal relationship. Keep this in mind when going gets tough.

Conclusion

As you can see, a lot of these tips (if not all of them) are applicable to any kind of relationship in your life. When choosing someone who is going to have this kind of impact on your life, you need to be extra careful. Moreover, you need to give them the same kind of respect and attention that you hope to receive in return.

Digital BrandingLegal Branding

Eight Reasons Your Business Should Become an E-commerce Store

Do you avoid putting your business online because you aren’t sure where to start or how you’ll handle the demand? It does take some effort to get your online store set up and manage the additional business. However, it also gives you another source of revenue, particularly during times when cash flow is a trickle.

The amount of U.S. online sales for the second quarter of 2019 was around $146.2 billion. Global studies that show around 40% of consumers bought something online. If you don’t have an e-commerce store, you’re missing out on potential profits that may put you ahead of the game. As a small business owner, anything you do to improve sales could mean the difference between success and failure.

In addition to increased potential revenue, discover eight reasons to transition to an e-commerce store. 

1. Collect Customer Data

An online presence gives you a way of connecting with people in your target audience. Offer a discount, a newsletter or other content. Use this information to draw in the buyers you want most, then get them to sign up for your mailing list. 

You can even target people in a specific location with your online advertising. Draw customers from your area to your online store while encouraging them to visit your physical site.

2. Put Inventory in the Cloud

No matter what type of business you run, an easily accessible inventory is a must to see what you need and what you have too much of. Small businesses can compete on an international scale with cloud computing. If you have sales agents out in the field, they can also access the inventory via the online portal and mark items sold.

Bon Bon Bon creates artisan chocolates in Detroit, Michigan. When they took their stores online, they knew they needed a highly-responsive e-commerce design to highlight their unique confectioneries. They highlight the ability to build your own box, a customized experience similar to what you’d see in a brick-and-mortar store.

3. Automate Customer Service

Customer service can make or break your store. An online presence, on the other hand, gives you a chance to automate most interactions. For example, you can add a live chat feature to your website’s product page. Most bots are automated, able to answer common queries — like a product’s best uses or ingredients — without human interference. 

Train agents to deal with customers who buy online and in-store. A multi-channel customer service approach makes your brand highly attractive to young professionals. 

4. Offer a Wide Variety

With drop shipping, you don’t have to worry about display space. Therefore, you can offer a wide range of products in your online store. E-commerce is an excellent place to experiment with items you wouldn’t usually carry but would like to test out. Order a limited quantity and see how they move before committing to a large volume.

Costco is well-known for its wholesale stores. However, they also have an online presence where they offer things you can’t purchase in-store. They separate offerings by the department, including a section called “Business Delivery,” where businesses can order in bulk and have items delivered.

5. Solidify Your Branding

Reaching people and making your brand a household name is difficult on a local level. Sure, you can attend local trade shows, send out coupons in mailers and advertise in your newspaper, but many people will simply overlook these efforts. 

On the other hand, you can send out highly targeted digital ads, drive people to your online store and convert them into buyers. A website offers the opportunity to post articles on topics related to what you sell. After, share your expertise on social media platforms like Twitter and Facebook. 

6. Market Special Promotions

You likely offer specials from time to time, but it’s difficult to let everyone know about your promotions. With an online store, you can begin to collect emails. When you have a new announcement — BOGO sale going on! — send the ad to everyone at once. 

You can also advertise specials on Facebook or Google, targeting users based on their location. This method, called geolocation, ensures only consumers within a certain radius gets the message. 

Taylor Stitch offers to clothe online and in brick-and-mortar stores. You’ll find similar items in both. However, one advantage to the online store is expanded sizes and more color choices compared to what you’ll find in the physical location. Once shoppers know their sizes and how things fit, they can go online and place additional orders without the need to visit the store and try pieces on. 

7. Tap into Different Needs

Some people are very tactile. They want to come into a store and touch items before buying. Other people hate getting out in the crowds and would rather shop at home. If something doesn’t fit or they don’t like it, they’ll return it to the store.

An online version of your store taps into the needs of different users and allows you to reach people where they’re most comfortable. 

8. Sell More for Less

The overhead costs of online stores are far less than renting a building, hiring employees to staff a retail location and paying for utilities. Instead, you only have the cost to host and maintain your site, plus employees needed to fulfill the orders. 

When you open an e-commerce store, you create a new outlet for selling goods without spending additional money. The result is more profit for your business.

E-commerce Is a Process

In the beginning, your online store may not pay for itself. However, as it starts to turn a profit, and you become smarter with your marketing efforts, you can invest more time and money into dynamic advertising geared at specific, individual users. 

Your strategic campaigns will become highly-personalized and more successful. With a little effort, you’ll find your e-commerce store is a vital part of your business model. 

About the author

Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her Goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.

Digital BrandingLegal Branding

Five Key Takeaways for Building a Customer Portal in 2019

Andrea Pretorian manages content at BitIRA, where for the past year she’s been leading efforts to get women more involved in crypto and blockchain. When she’s not crusading to empower people with knowledge, she’s likely firing up her camera or learning to play drums. She’s prepared this awesome article below to help you build a better customer experience and scale your business:

Building rapport with prospects is a critical step on the way to conversion, but it’s just important to maintain—if not, develop—relationships with existing customers.

In our world of cryptocurrency IRAs, we have to tackle a healthy dose of lingering skepticism. Alongside the public’s knowledge of the wild west days of early crypto, some reservations may from a thirst for more information surrounding retirement savings and investment options. But the nuances of these specific needs betray the same central problem every business faces: retention, which in turn relies on keeping customers satisfied and engaged.

Earlier this year, we released our My BitIRA portal to give our customers 24/7 access to their accounts. We were strategic about how exactly we went about doing this.

1. Listen to what your audience asks for.

Ask your customers for feedback. This can be a quick online survey you share with your audience or even a brief add-on to a phone call. Offer up a few quick ratings to gauge where you most need to grow, and then end with an open-ended question.

It became clear that our users wanted to be able to check their account information 24-7, as well as flexibly initiate transactions. We knew that these two features were vital to our portal, which we then built to center around them.

2. Know when to say no.

Listening to your customers is extremely important, but this is only true when you also remember that your business is the industry expert. While you should meet your customers’ needs, it is also your job to remain the authority and to serve your customers with best practices. They are paying in part for your expertise, and so it is your responsibility to wield it towards their best interests.

Practically this often means saying no to some requests. It’s a good idea, whenever possible, to shed light on why and to turn this into a learning moment for your public. In fact, a lot of strong brand product and messaging relies on this.

For us, there were some features that wouldn’t have made sense within the portal because they could compromise security or lead to complications. We have to be protective of the process behind transactions in order to make sure that our customers continue to receive the service and security that they expect.

3. Use design to translate your product.

As you dig into the feedback on what your customers want, you will find that specific themes and trends emerge. These should inform not just what you build, but they should also guide how you design and explain it. Great features and applications of your product can go missing if you do not explain them in a way that makes sense.

Our cryptocurrency IRA customers said that they wanted more control over their accounts. We created our portal to grant customers access to their accounts at any time of the day along with the ability to launch transactions and read curated news content. We saw an opportunity to give our customers a level of transparency that translates into more control over their retirement—which is just what they were looking for.

4. Go where the people are.

How is your audience actually engaging with your brand and your products? Knowing as much as you can about the platforms and devices they are using—and even sometimes demographic information including age and geography—can help you optimize their experience. The easier it is for users to engage with you, the more likely they will continue to choose you over the competition.

For us, knowing that 40%—or almost half—of our users were on mobile devices, we knew that we needed to make our portal mobile-friendly. We designed it to be efficient and easy-to-navigate on both desktop and mobile so that all of our users could have the most positive experience possible.

5. Stay true to your values.

As you work to build solutions to meet customer needs, make sure you always stay true to your core brand values. Being very aware of these during the entire design and execution process will keep your voice consistent and your offerings strong.

Security is a top concern and value for us. As we designed this portal, we focused on making sure that we not only built a secure platform but also subjected it to rigorous quality control checks and heavy testing. While we continue to add more functionality to it, it was—and remains—important that our users know, first and foremost, that we are following industry best practices to protect their security.

While the release of this portal has been a critical step forward, we’re always looking to see what new features and strengths we can add to our products. Our customers are on the path of growing their retirement savings with us, but we’re on the path of growing with our customers and our industry.

After all, at the end of the day, it is the commitment to growth and action that sets apart successful brands from the rest of the pack.

Digital BrandingLegal BrandingPersonal Branding

3 Ways to Increase Brand Awareness with Content Marketing

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical.

No matter what service or product you offer, it can be rather challenging to encourage your potential clients to buy it if they have no idea who you are. That brings us to another indicator of success – brand awareness.

Let’s face the truth, increasing awareness is not as easy as riding a bike downhill. As a rule, positive changes don’t happen overnight. It is a long-term goal that can be reached through consistent actions and a well thought-through strategy.

Now, let’s look at some common techniques that businesses use to reach this goal:

  • SEO;
  • Advertising;
  • Branded packaging;
  • Effective use of corporate social media accounts.

Each of these techniques can potentially help you in this endeavor. However, some of them may not suit everyone due to high costs or other issues.

Are there any alternatives? Luckily, there is another way to reach the goal. Content marketing is one of the best ways to increase brand awareness and, in this article, we are going to tell you about some of the most effective ways to alert potential customers through delivering high-quality content!

source: https://www.freepik.com/free-photo/content-word-wooden-background_4973634.htm#page=1&query=content&position=14

Content Marketing for Brand Awareness

The key to success is a solid strategy that considers your company’s spirit, the needs of your target audience, and a bunch of other factors. Another vital thing is the quality of the content itself. If it’s not written well, the chances of success will be much lower. Thus, if you have never done anything like that before, you might want to get some help from a professional writing essay service or freelance specialist.

This technique is much different from traditional advertising that focuses on bringing one-time profit. Unlike it, content marketing focuses on what really matters. It delivers relevant, compelling, and value-adding content that establishes your authoritative voice notifies people about you and eventually grows your customer base.

As you can see, content marketing is not much about selling stuff, it is about adding value, and it really works! How to get your content marketing strategy off the ground and succeed? Here are some of the best ways to do this:

Newsletters

For decades, marketers and businesses were using email as a primary channel for advertising and marketing. Today, despite the broad availability of alternative channels, email still remains widely used.

Email newsletters are great for keeping your customers engaged and increasing brand awareness. Such newsletters can share news, give valuable tips, deliver new and relevant information, and even offer free services/products.

Here are a few tips to help you get started:

  • Make sure it is valuable, relevant, and engaging;
  • Create an eye-catching topic to make the customers want to open your letter and read it;
  • Include contact details and links;
  • Engage potential clients in friendly, personable, and encouraging conversation.

If you follow these tips, you will create excellent newsletters that will help to keep your company at the forefront of customer’s minds, so be sure to try this method!

Blog

Running a company’s blog is another effective way to empower your content marketing strategy and increase brand awareness.

As a matter of fact, having a corporate blog can give you plenty of benefits if you approach it wisely. Thus, if you still don’t have one, be sure to change this as soon as possible!

Have no clue where to start? Here are a few ideas on how to build your brand through the corporate blog:

  • Choose topics that are interesting and relevant to your audience;
  • Make sure that each article brings real value;
  • Don’t hesitate to adopt some SEO techniques to make your articles more visible on the Web, but don’t get too hard on it;
  • Deliver unique content.

These tips should help you create an excellent blog that grows customers’ awareness and trust. Also, be sure to check out what your competitors deliver to their clients. This can help you get on the right track and grasp the general idea of what works well.

Social Media

Finally, building a brand is possible with various social media channels. Today, platforms like Facebook, Instagram, and Twitter have already become viral tools for marketing, advertising, interaction with the audience, and other goals.

source: https://www.freepik.com/premium-photo/new-idea-creative-concept-business-woman-hand-holding-light-bulb_2752038.htm#page=1&query=brand%20awareness&position=13

Wrapping Up

Businesses have discovered the benefits of social media and use them to accomplish their ultimate goals. It is another effective way to grow brand awareness with the help of high-quality content, so be sure to try it!

Legal Branding

5 Tips to Increase Productivity in the Workplace

Assuming that the motivation of your employees is their own personal thing that every one of them has to resolve on their own is not just lazy but also quite counterproductive and inefficient. Sure, some people are determined on slacking and there’s nothing you can do about it, however, the majority of your employees are just looking for slightly better work conditions in order to unleash their full potential. Fortunately, with just a couple of tricks on your side, you can make your workplace productivity skyrocket. Here are five such tricks.

1. Restructure your team

The first thing you need to understand is the fact that there are some people who, although decent employees, just don’t work well with others. While their performance might not falter, they might often get into arguments with their coworkers or do other things that make the performance of people around them go down. While firing these people (after identifying them first, of course) would be the simplest solution, in the digital environment, you might have a more humane alternative. Simply allow these people to work from home as telecommuters and you’ll do everyone a favor without having to fire anyone.

2. Show appreciation

When it comes to motivating your employees, all you can do as an employer is show some appreciation for the effort that they’re investing. While some may immediately think about promotions and raises, these aren’t great solutions to this problem. Sure, you give one promotion and motivate them for a couple of days, weeks or months. Still, what do you do the next time they’re in the same spot? Promote them again? Realistically speaking, how often do you expect you can do such a thing? The same thing goes with giving one a raise. Therefore, you need to look for alternative ways of demonstrating appreciation.

3. Minimize distractions

Another thing you can do to boost productivity in the workplace is to minimize the number of distractions that your employees are exposed to. First of all, you should give every person in your employ enough personal space and do as much as you can to make the room soundproof. For instance, you can order rugs online in order to lower the volume of foot traffic across the room, thus making the place both quieter and more serene. Other than this, you can also invest in some silent peripherals like noise-canceling earphones and silent keyboards. This way, you give your entire team a significant boost.

4. Ownership of the workplace

The next thing you need to do is make everyone feel like the company in question is their own. In theory, this means that you should give them some shares in the company, however, there are a couple of ways you can do this even without undergoing such trouble. For instance, by giving them more responsibility or a chance to customize their work hours, you may ensure that your employees take you more seriously. Apart from this, the method of allowing them to work from home (which is something that we’ve already discussed) can be seen as a major reward for some of your employees.

5. Help them out

The last thing you need to understand is the fact that it’s basic human nature to care for your own wellbeing first and then worry about others. Each of your employees is primarily concerned with their own income, job stability and career path. Provided that you can satisfy these three basic needs, it’s completely realistic that you expect optimal productivity in return. If you can just show them how giving their best is in their own interest, you’ll already ensure that your business is in a much better position. For instance, by telling them how good their participation on a major project would look in their resume, you can easily make them want to volunteer for it.

Conclusion

As you can see, all of these methods are fairly simple and their effect on the productivity of your staff is quite self-explanatory. Just keep in mind that motivation isn’t always an intrinsic thing. Sometimes, suitable short-term rewards, work environment and even coworkers may have a strong psychological impact on one’s abilities and motivation. Fortunately, all of these things are something that you, as an entrepreneur, have direct control over.

Digital BrandingLegal BrandingPersonal Branding

Why Is Automation Important in Business

Changes in global trade policies brought increased demand for business to perform high-level complex functions which were labor-intensive modules. The advent of cloud computing and technological advances have made automation a reality, bringing not only quality and consistency but also governance and reliability, improving return on investment by a removal/reducing manual effort which improved operational efficiency.

1. IMPROVED OPERATIONAL EFFICIENCY: Particularly in the service industry, automation has given leverage to overcome the traditional barriers between information and communication, by enhancing customer onboarding and engagements that help generate revenues. As per Industry reports, it has been observed that customers prefer a company if they can interact with them. We know the operational cost associated with opening and maintaining a call center. Small business cannot afford to have one, but automated phone lines they can afford to look after their huge client base by providing basic information about their products or services, process payment, and other non-essential queries.

2. QUALITY & CONSISTENCY: Quality is a crucial parameter that cannot be undermined, whereas automation makes sure that all actions are carried out the same way to ensure the consistently good quality outcome, with reliable on-time results. With Automation, generating reports to scheduling social media posts or be it to deliver email marketing campaigns can be performed with ease. Data has become the driving force for contemporary business operations, which has helped firms gain key insight into consumer behavior, audience engagement and their buying patterns. Without automation, it is impossible to think about handling huge amount of data and to safeguard clients and staff information. Hence, automation software has become an indispensable tool for business operations, which can help us maintain, recover and save data This, in turn, can provide a high level of service to your customers at low costs.

3. TIME SAVINGS: Time management is of prime importance when it comes to service deliverables. Most of the employees have been observed performing repetitive tasks which are viewed as counterproductive and boring. Automation can help automate many of these repetitive tasks, which can either reduce headcounts or deploy your employees to do something more important or scale your business. Hence this has two aspects, one that allows to use staff members more effectively and secondly to hire only staff which are necessary, cutting down on expensive outsource workers and extra staffing. Just imagine what a 30% increase in staff productivity would contribute towards business operations?

4. GOVERNANCE & RELIABILITY: Automation can handle complex work, eliminating hours of manual work without any error. One of the prime concerns with companies is to avoid human errors. Automation has not only brought expertise but also reduced processing errors. Making an error would mean operational loss with high penalty or compensation, also putting reputation at stake.

5. REDUCED TURNAROUND TIMES & COSTS: Leveraging automation would mean, teams, spend less time creating tickets, working on them and eliminating unnecessary tasks. Manual work is synonyms to perform one task at a time which is labor-intensive and need long hours, which would increase the overhead cost. Automation helps streamline the process, increase accountability, transparency and centralize processes which in turn helps to optimize the flow of information throughout, example – production, billing, servicing and more. Hence, we can claim it as the key ingredients for any company to grow and serve more clients…

6. BETTER COLLABORATION: Creating and maintaining several spreadsheets, account data is no easy job either, let alone retrieving any specific information out of them on time. Automation platforms increase transparency into business operations by consolidating data in such a way that at any point of time one can figure out the performance of the organization as well as the of the team members. Even though the implementation of automation is not cheap, need dedicated developing team who can respond to challenges posed by the change in market trends and requirements, and there are no immediate returns, still, automation is a necessity to sustain in the market.

Automation and predictions

Experts believe that there will be a complete re-embodiment of chatbot features with enterprise expectations. From being just providing simple service desk functions, chatbots may have voice and chat enabled cognitive knowledge engines that can address a range of customer requirements. Automation coming in aid to governance and compliance will be a reality, for example, EU’s GDPR will enforce organizations to automate their processes to enhance their accuracy, speed, and governance. Such encouragement will initiate setting up of automation centers by the enterprises which will be a move towards governance and compliance. Risk management, auditing, controlling and change management activities will gain prominence. For any automation please check Wyzebulb for connecting all your apps.

Legal Branding

How a Blog Influences Business Marketing Strategies

The digital world has become quite a noisy place. For brands, this means that the struggle to stay on the surface, memorable, and noticeable is now greater than it has ever been. It’s not just that other companies, your competitors that have come to take over a slice of their digital pie, it’s also about individuals who clog the internet’s arteries with the content of all sorts, making it much more difficult for people to find your content which actually delivers value. 

Any brand’s marketing strategy serves to overcome these complex hurdles, and it’s never a simple strategy with a handful of approaches that delivers results. Any marketing expert will tell you that paid ads alone have no chance without the support of organic engagement, ongoing content creation, email campaigns, social media, and many other digital marketing features. This time, let’s focus on how your blog impacts your marketing outcomes and how it can help you preserve your brand’s relevance.

Build authority around your brand

When Microsoft speaks about internet security and shares their tips on how to make your online behavior safer – the entire world shuffles in its seat and listens up. This kind of authority is built over decades, and it takes time to take the throne of any given industry, and even more to retain it. You might not have the scope, or the reach of Microsoft and similar players, but your goal should nonetheless be the same, to become a leader in your field.

Blogs are a perfect tool for just that. Blogging has become a key resource for defining and refining your brand’s voice, one that lets you show the world how useful your products or services can be without directly selling them. That is why marketers use blogs to build trust in the brand’s given industry so that they can leverage that trust down to the line to increase sales, subscriptions, social media participation, and more. 

Increase engagement rates

Your marketers thrive on engagement. When they spot a content piece that spikes your customers’ interest and gets them talking and discussing relevant topics, they’ll be all over your content team to deliver more, equally effective content. Why? Because ultimately, engagement on your website and on social media profiles where you share your blogs, lead to greater recognition from search engines, better SERP positioning, and more visibility.

When people start talking about and sharing your content, more people will see it, share it, and talk about it. This incredibly brilliant cycle of engagement helps your marketing team spread brand awareness through your blog posts, and increase your chances of conversions. 

Boosts conversion rates 

And this is where marketers truly flip of pure joy at the mention of successful blogs for any brand. All the resources you invest in a wide array of marketing tactics serve a common goal: to get more visitors to become your customers. That, however, cannot be done with the help of a single isolated blog post, no matter how successful it may be. It takes dedication, consistency, and creativity to constantly deliver blog content that shows just how relevant your brand is.

To achieve such creativity and consistency, many brands work with a reputable digital creative agency to take over their content creation needs and create a blogging strategy that will complement their entire marketing output. Only a well-rounded marketing approach, sealed with a blogging strategy, can boost conversion rates consistently and on a long-term scale. Each effective call to action you add to your blog has the potential to turn your readers into buying customers. And each time you write a gripping blog with valuable information, you slowly qualify those leads one at a time. 

Inspires loyalty among your customers

Once a purchase is made thanks to all that blogging effort, you have the opportunity to use your content to transform them from one-time shoppers into loyal customers. Unlike your paid ads and other content that’s promotional in nature, your blog is anything but. It has all the potential in this world to instill trust in your readers. And when you consistently deliver content that exceeds their expectations, they will look to you for tips and advice.

Suddenly, your paid ads and your sponsored posts no longer seem so intrusive, now that you’ve earned their trust. They might even perceive them as a useful way to find out about deals and sales, contests, and freebies. Blogs are a potent tool to help give meaning and substance to all other marketing tools you choose to use. 

Solve real customer problems 

Your brand already exists in order to solve a problem for your customer, enhance their quality of life, or provide them with the kind of entertainment they crave. Sometimes, however, your customers need that nudge in the right direction to realize that your brand can have a meaningful role in their life. Enter: blog posts that offer real-life solutions for real-life problems related to your industry.

Not only do you build authority around your brand, but you effectively provide free advice to your readers, who will recognize the value of what you’re sharing. They will also recognize your brand’s place in the problem-solving equation and reach the conclusion on their own, without pushy sales tactics.

Blogging means playing the long game, where you reap some immediate rewards, but the benefits that come later can shape your brand into an industry leader that it aspires to be. Recognize the potential your blog has for your marketing success, and you’ll be able to use it for all other aspects of your business growth, too.

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How to Invest in Foreign Markets

If you’re an investor, putting your money into foreign markets makes a lot of sense. We all know how important portfolio diversification is and foreign markets may be exactly what you need to spread out your investments. However, this is one of those things that are easier said than done. Anything from language barriers to foreign regulations can become an issue and make your job much more difficult. In case you’re looking for some help, here’s how to invest in foreign markets.

Be aware of the risks

One of the first things we have to mention about investing in foreign markets is that it can be quite risky. After all, you probably don’t know much about the markets you’re investing in nor are you familiar with the political situation in those specific countries. Things like this are important since they can affect your investments on so many levels. Although investing in foreign markets comes with its risks, it’s still worth doing because it’s a great addition to your portfolio. However, it’s recommended that you don’t allocate more than 25 percent of your money to them. No matter how much money you invest in these markets, it’s first necessary to do some research, just to make sure you’re making the right decision.

Don’t forget to rebalance

We already said that investing in foreign markets isn’t easy. Still, setting up your foreign investors isn’t necessarily the most difficult part of it. With a little bit of research, you should be able to find markets that look worth investing in and exactly what your portfolio needs. But what comes after is a lot of rebalancing. You can’t just keep contributing the same amount into each of your investments every month. Instead, it’s up to you to keep track of how well each of these markets is doing and rebalance your investments accordingly. These efforts can turn out to do wonders for your investments, especially if you look at it long-term.

Work with the pros

As mentioned above, investing in foreign markets can be tough. The internet is a great place for finding information, but that information isn’t always going to be as accurate as you may think. Even if you do find the right markets to invest in, executing those investments can prove to be challenging as well. The good news is, there are experts like those at ETF who can help you find the best solutions for your portfolio. These companies are specialized in foreign markets and know much more about them than you’ll be able to find online. Turn to these experts if you want to ensure you make the right investments and do a huge favor to your portfolio.

Choose the right stocks

When investing in foreign markets, it’s extremely important to identify the right stocks to put your money into. Have in mind that these aren’t always the stocks that are expected to bring the most income in the next couple of years. Instead, it’s up to you to figure out how much money you’re working with and how much risk you can accept. Once you know exactly what you’re ready to do, only then you can find the “best” stocks to buy in foreign markets. If you’re not sure where to begin, just take a look at the stocks you already own and try not to go with something too different. Coming up with a list of both short-term and long-term goals can help as well.

Try to be consistent

Most rookie investors believe that it’s all about making your investments at the right time, especially when investing in foreign markets. However, trying to sell your stocks just before decline or buy them just before they reach their value increases is usually just a fool’s errand. We’ve seen a lot of examples where “staying in cash” tactic outperformed bad timing by a lot. Therefore, don’t put too much thought into headlines about “Brexit” or financial situation in Greece. Instead, being consistent with your investments should help you perform at your best. If you hear about the next emerging market, don’t just go and assume your timing is right. Do your research and only then consider investing in that specific market.

Final thoughts

Some say that people are now more ready to take risks when it comes to their investments than they did a decade or two ago. Even if this is true, it doesn’t really have to translate into poor investment decisions. Instead, it means you should be more ready to explore different options such as foreign markets. Still, however, investing in these markets requires a lot of hard work and getting all the assistance that you might need. Do everything right and you’ll ensure you maximize your returns over time.

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7 PPC Strategies to Use In Your Campaign For 2019 

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? I know how tough it is trying to achieve goals from your paid campaigns, but sometimes, it ends up in you paying more than actually accomplishing goals.

But as long as you learn the right techniques and tips to tweak your PPC and paid campaigns, you can begin getting the results you need in time. The question is: HOW?

I’ll be sharing you all of the secrets on how to improve your paid campaigns for ads on different platforms and social media networks. Not to worry, these tips are easy to do known to show effectively WITHOUT much of the competition using it.

So read on for the best PPC strategies you can use for your campaigns this 2019 to maximize its impact!

Seven Best PPC Strategies for Better Campaigns

To help get your website up and running for the world (or your target audience) to see, follow these tips:

1. Remarket Long-Tail Keywords

One of the secrets to online outreach is remarketing. We all know repeat customers are more valuable. That’s why you should consider remarketing using long-tail keyword queries. Use all remarketing platforms, doing this through creating lists of retargeting users for every ad group subject with a UTM parameter.

You can also try using lookalikes, which has you target the same target audiences, which doesn’t only advertise your ads to repeat customers. It extends remarketing to an entirely new group for even more potential clients!

2. Reverse Engineer the Conversion Funnel

Many online marketers say that they save clicks for users to convert quicker. The faster you can get visitors through your funnel, then the more of a chance you convert and get a sale!

However, increasing the time to engage people with your ads can also do the same. Do these by reverse engineering your conversion funnel to see if it works. You can try adding a little extra, such as an interactive preview of your products or a demo to entice people to purchase your product or service.

3. Use An Inverted Unicorn Tactic

Regular ad targeting casts a narrow net, maximizing your engagement rates. This is a type of targeting to bring in specific demographics or niches.

You can try the Inverted Unicorn, which includes two unrelated interests when targeting your target audiences. As a result, you get more actual targets interested in what you have to offer.

You can also use these “unrelated” interests to customize ads, adding even more dimensions to campaigns and having them stand out, looking more compelling to others. Plus, these ads cost less because of higher engagement rates.

4. Go For Messenger Marketing

While people might focus more on landing pages and the Facebook News Feed, Messenger marketing is actually as effective. It might even be more effective, seen to be up to 80 times better compared to the News Feed or email.

When blasting out announcements on Messenger, you can see up to 80% open rates within the first hour. It’s worth trying out a Messenger blast to see if it works well for your target audience.

5. Use Advertising Slush Funds

Typically, advertisers and marketers have a monthly budget allocated for PPC and advertisements. This is because they have scheduled ads and monitor the way these ads perform. It’s a common approach, however, it may be limiting and won’t allow reacting to trends.

But when using advertising slush funds, you can create ads if a viral trend comes by. So if you’re extremely sure that your ad is effective, then consider using funds to run such ads. This method can allow you to maximize your ad campaign results.

6. Switch Off the Audience Network With Facebook Ads

I recommend that you switch off your Audience Network on Facebook Ads, which eliminated around 90% of click fraud from sketchier websites. You can see these on the Display Network on Google AdWords or Facebook.

When using the Google Display Network, say NO when they ask for managed placements. It excludes websites from reports and also gets rid of unwanted clicks from Facebook Ads, saving you money in the long run.

7. Create and Advertise Your Off-Topic Content For Building Brand Bias

New visits have a low brand affinity, with repeat visitors having a better brand connection. That’s why it’s best to remarket, targeting the people familiar with your business. Dedicate about 20% of your resources into making off-topic content. This gives people more brand affinity and value for them.

Wrapping It Up

PPC is one of the effective ways to help get your webpages seen by the right people. As long as you do it right, you can achieve even more goals and continue forward with achieving your goals. If you don’t have the time to put in all your effort for such campaigns, you can get companies like Joel House Search Media to guide you.

I hope this article on the best PPC strategies helped you out! So start looking into any of these PPC strategies for your next campaign now.

If you have any questions or want to share your own PPC tips, then comment below. All your thoughts are much appreciated!