Category: Legal Branding

Legal Branding

Why It’s Important to Buy into Complete Auto Insurance, and How It Pays Off

Ask any car accident attorney and he’ll tell you that a full coverage auto-insurance is something you should have. Aside from protecting you from all sorts of accident, there are also several benefits that you can enjoy. Indeed, a full coverage auto-insurance pays off in the long run, and here’s why.

1. It Protects Your Assets
The good thing about a full coverage auto insurance is that it’s not only limited to your vehicle, but it also protects your home, investments, and bank accounts in case you have been seriously injured. With a minimum coverage, there’s a great risk that you’ll be losing everything you have worked for just because of an accident. On the other hand, the right amount of liability coverage on your auto insurance policy means your medical bills and damages would be shouldered.

2. Peace of Mind
With a full auto insurance coverage, you’ll have the peace of mind that nothing bad would happen to you after a car accident. Everything is well protected, and you’ll have the assurance that you’ll be able to take care of your family in the future even if you have become seriously injured.

3. It Shoulders Repairs due to Collisions
One of the most confusing things in auto-insurance coverage is the “collision damaged because of a collision, the auto insurance company won’t shoulder the cost of repair. In rural areas, deer strikes happen often, and a full auto-insurance coverage is the most practical route instead of getting another insurance policy for collision coverage. A company that provides incredible auto repair in Spokane, Washington is Tunetech. An excellent company to bring your repairs to.

4. It Pays Weather Damage
Weather damages are unpredictable. You’ll never know when a golf ball-sized hail would hit your car and leave dents all over it. A full auto insurance coverage will come in very handy in situations like this. It will pay to cover the costs of repairs for scenarios like this. That means you’ll have the peace of mind that your car is secure even during bad weather.

5. Car Rental Services Are Also Available
A lot of insurance companies offer a complementary rental car if it’ll take more than 24 hours to have your car fixed. That’s if you have a full auto insurance coverage. This can be very beneficial, especially if you must go to work or drive your kids to school. There’s no need to pay out of your pocket for transportation while waiting for your car to get fixed. If you only have liability insurance, you won’t be able to enjoy this privilege as you’ll be required to pay a certain fee.

6. Benefits Up Front
Most insurance companies with full coverage policy pay up front for the repairs that should be done. They usually send the payment directly to the repair shop and you don’t have to worry about anything at all.

Overall, having a full auto insurance coverage is the most responsible decision you’ll ever make. A lot of people only carry the minimum coverage, and so, once they get involved in an accident, not only are they suffering physically but financially as well.

Legal Branding

After Experiencing a Truck Accident, Victims Should Take These Steps Before Leaving the Scene

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If you are involved in a truck accident, you need to follow certain measures to make sure you are rightfully compensated for any losses or injuries. The steps you take after a vehicle collision, will determine the outcome of your personal injury claim. Also, if you are in need of repair immediately contact Arizona Collision Repair at the same time as contacting a lawyer. For a strong case, make the following steps before leaving the scene of the incident.

Call the Police

If your injuries are serious, dial 911 and the police dispatcher will send over emergency medical personnel. If you have not sustained serious injuries, call non-emergency law enforcement agencies from the area where the incident happened. After arriving at the scene of the collision, the police will begin investigations. If the collision involved two vehicles, the police will hand over traffic tickets to the guilty parties, and file a report regarding what happened.

Gather Information

After experiencing an automobile collision you may feel confused and disoriented afterwards, therefore, it is important to gather any helpful information immediately. Later, you may have a difficult time remembering the names of those involved, or other circumstances surrounding the accident.

Ask for the names, telephone numbers, and addresses of all parties involved in or who witnessed the incident. It might help to take the signed statements of witnesses. Jot down the vehicle identification number and license plate of the vehicles involved in the crash.

Before leaving the scene, take note of the time, date, and conditions that prevailed during the crash. It would also be helpful to take photographic evidence of the scene of the incident.

Seek Medical Attention

When the paramedics arrive, you might be admitted to the emergency room if you have sustained serious injuries. Ensure you give your insurance information to the emergency room services. Before leaving the hospital, seek out copies of your admission and all medical records including x-rays, MRIS, CAT scans, and doctors’ notes. This information will be important to your future physicians, and also when you pursue your insurance claim or make an injury lawsuit.

If you linger too long without seeing a physician, the insurance provider may reject your claim on the grounds that your injuries are not related to the crash. However, you should only get necessary medical treatment. Courts and insurance companies do not acknowledge claims for medical treatment, or experimental procedures that exceed the degree of a victim’s injuries.

Alert the Insurance Company

After your injuries have stabilized, notify your insurance provider, and that of the guilty party regarding your intention to make a claim. After reporting the crash to the insurance company, you will be assigned a claim number and your claim will be referred to a claims adjuster. The company will assign an insurance adjuster to assess your property damage, or any personal injuries you have sustained. Ladah Law Firm usually advises its clients to follow up their claims with the insurance company.

Consult with a Personal Injury Attorney

When you are involved in a crash, it is important not to admit to guilt even if you were partially liable for the incident. You should leave the law enforcement agencies, and insurance adjusters to deal with the investigations. In some cases, the police or insurance representatives may go overboard with their questioning hence the need to have a lawyer by your side to avoid self-incrimination. An attorney may also be helpful in cases where your injuries are critical to the point that you cannot gather evidence at the scene of incident. Furthermore, your attorney will be crucial in negotiating a fair settlement with your insurance provider.

Leaving the scene of a truck accident may ruin your chances for compensation if you fail to take the right steps. Before leaving the location of a crush, you should follow the steps outlined above to secure your claim.

Legal blogging pays off
Legal Branding

Crafting the Perfect Strategy For Legal Blogging

For more than a decade now, lawyers and their firms have begun blogging as a way to bring in high-quality clients. Based on the latest research in the form of a survey amongst in-house counsel, we’ve discovered the type of impact that blogging has as a business development tool.

The survey discovered some interesting facts that include:

  • 84% of in-house counsel believes legal blogs are trustworthy.
  • Counselors read firm branded, attorney written blogs more than they read blogs written by professional journalists.
  • 50% and more believe prominent legal blogs have a major influence in whether clients will choose one law firm over another.
  • Daily blog readership has dropped since 2010, but weekly and monthly readership has made up for the loss in daily readers.

Ultimately, we’ve discovered that the Internet helps craft a better reputation for law firms when used correctly. We will now outline a winning strategy for achieving great success while lawyer blogging. 

Why Legal blogging

Lawyer Blogging Success Strategy

Use the following six-point plan to attract your ideal clientele while blogging for business success:

  • Identifying your ideal client base – in order to attract ideal clients, you need to create blogging content focusing on your chosen area of practice. Identify your ideal client and do what the top legal blogs do and focus on content specific to this area of practice. Avoid writing about anything else and stay focused. You need to brand yourself as an expert in your chosen practice area.
  • Pinpointing your ideal audience – it’s certainly important to create content geared toward current and prospective clients, but it’s even more important to create content that will have a major impact on influencers in your chosen area of practice. To achieve thought leader status in your practice area, create content that will engage with and get shared by association leaders, conference coordinators, publishers, reporters and today’s top legal bloggers. This is the best way to get noticed and become a major authority in your chosen field.
  • Pay attention – the best way to gain the attention of your ideal audience and major influencers in the field is to really listen and pay attention to the topics being regularly talked about. Sure, creating content is certainly important to help spread the word as you look to attain authority status. But you have to write content that’s relevant to what your area of practice is currently focused on. So keep your eyes and ears open, discover what’s being talked about and shared in your industry most often and focus your content on the latest trends.
  • Networking – most of the world tends to look at blogging as a marketing tool, but it’s more effective when used as a tool for networking. You can easily use your blog as a way to get to know new, influential people in your practice area. Interview exciting people on your blog. Do not hesitate to quote the work of others in your practice area, and make every effort possible to comment on and share thought-provoking pieces. In the end, you want to become an active member of the blogging community and you want your peers to know it.
  • Make the time investment – becoming a successful blogger in your area of practice will take time. Do not expect to achieve immediate results. Be willing to put in the time, effort, and energy to become a successful legal blogger.
  • Using social media – use social media websites like LinkedIn, Twitter, and Facebook to draw attention to your true online identity, which is your lawyer blog.
Example of legal blog

An example of a successful lawyer blog

Conclusion

Do not hesitate to take advantage of legal blogging to help grow and expand your practice. Many law firms are capitalizing on this medium and use blogging to bring in new clients and achieve major business success.

 

 

Legal Branding

Bails Bond and its Chronological Process

Bad times can hit anyone at any point of life. Getting in trouble including being charged with a DUI, you should consult an AC Law DUI Lawyer. What one should therefore do is note down all such survival strategies that can keep him away from impending dangers. One of the worst consequences that a person can encounter is getting jailed. Once this happens, it will take moments for his world to turn upside down. So before that happens, one should have the concept of bail bonds clear so that it doesn’t involve more complications in the process. But first, you need to know the process thoroughly and then only you can proceed to save yourself or your near one, that is, the victim.

Well, a lot has been said about bail bonds in general. But how many people are aware of the steps that need to be followed one after another. So, here are the procedures that are followed in the processing of bail bonds:

  • Getting Booked – Under the process of booking, the person is usually arrested and taken into police custody. Officers will then take your personal information into account. For instance, your name, date of birth as well as all your physical characteristics will be noted. Once done, the information on what type of crime you have committed will be taken into consideration. Your fingerprints and all relevant photographs will be recorded. Thereafter, your criminal background will be investigated and any personal belonging like phone, keys, purse etc. will be confiscated. Once these are done, you will be transferred to your local jail. In the case of any minor offense, you will be provided a written citation. After signing it, you will then be released and appear later in court.
  • Arranging your Release – Once the booking procedure is over, the next step will be making arrangements for your release. As per the authorities, their primary concern would be to ensure that you would be present on all court dates in future. In some cases, you might be eligible to get a release on the basis of your own recognizance. This means that you make a promise through a piece of writing that you will appear in court whenever it summons. However, there are certain factors based on which the judge will grant own recognizance:
  • How serious is the crime committed
  • Details of your criminal record
  • If your community considers you a threat
  • If you have strong ties with the community

Despite, if you are released on the basis of your own recognizance but fail to appear in court on the mentioned date, as you had promised, a warrant will be issued against you for arrest.

  • Initiate Bail proceedings – Written promises to appear in the court as per specified dates are not always sufficient. The court will look for a financial guarantor that will assure your appearance in court. As far as the process of bail is concerned, a fixed amount of money needs to be paid by you so that the release from police custody is possible. However, you need to promise that you must appear in court at any cost on account of all your criminal proceedings that have been scheduled. If you keep up to your promise, your bail amount would be returned, and if you don’t, you will be arrested and your bail amount too will be forfeited. 
  • Bail Hearing at Court – The court will conduct the process of bail hearing to decide whether bail would be granted and what amount would be fixed for it. For this, a few factors will be taken into consideration by the court:
  • Your mental as well as physical condition
  • Monetary resources and family ties
  • Your history of drugs and alcohol
  • Your criminal records
  • Past record in regard to appearance in court
  • Duration of your residence
  • Imposing restrictions on traveling, medical and psychological treatment etc.
  • Posting the Bail Bond – After the court sets your bail amount, a certain percentage needs to be posted or paid to the court. Once it is paid or posted, a document will be issued by the court stating that you are granted release. If you fail to post the bail bond, you can hire a bail bond agent like Post Bail By Phone who will charge a certain percentage of the total bail amount. The amount will, however, be non-refundable.

Besides, you can always talk to a bail bond agent who will help you get a fast release and free you of further complications as soon as possible. The reason is simple. The sooner you are out of jail, the better it is.

Law books
Legal Branding

Choosing The Right Colors For Your Law Firm Site

Chances are, when designing your law firm’s website, the colors of the site were not considered as a major factor.  Sure, you wanted something clean, professional, and polished, but that was probably the most you thought of it.  It is a scientific fact that people perceive feelings and attitudes about a place of business based on the colors presented to them. Colors carry powerful meanings and those messages are part of your brand. Take the website of Levinson Law Group, for example. This website features blue, gray, and a bit of gold. What do these colors say about the company?

What Does Color Mean?

Levinson Law Group’s logo features three words; “Strong, Compassionate, Reliable” This is part of their brand and company image. The primary colors of their site, back up their image.  Let’s look at what the colors mean:

  • Blue
    • Trust
    • Smart
    • Power
    • Stability
  • Gray
    • Security
    • Reliability
    • Solid
    • Intelligent
  • Gold
    • Of value
    • wealth

As you can see, the colors this company chose are perfect to answer the unspoken question, “Why hire us?”

Subtleties of Colors Add Meaning

Another site,Victims Lawyer.com features the same colors. The difference is subtle. Victims Lawyers.com feature more gray in the overall layout of the site. This means to the consumer, they are stressing the idea that the customer is secure with them. It is the same message presented in a different way to brand their company. While these legal professionals deal with many types of clients, they are award winning personal injury attorneys.  A client who has been hurt at the hands of, or due to the negligence of another person, is already at a disadvantage. If that company refuses to deal with them fairly (forcing them to hire an attorney) they have reason to be insecure. The attorney they hire will make them feel safe and secure. That begins with the mental image their brand presents.

Steven Sweat logos

A third example is Syndicate Legal. The blue and gray scheme of this site are almost blended. This give the message that they are equally dedicated to obtaining your trust and representing your case. They do not favor blue over gray because they are equally important. However, you will notice a little green in the main page of this site. It is an understated detail that speaks volumes. Green represents money and growth. A client looking for an attorney to seek damages for him, may think he will recover more if he uses this attorney, simply because their mind reacts well to the splash of green on the site.

Woodland HIlls

Common Colors For Legal Websites

It is easy to understand why the understated colors of blue and gray work well with legal websites. But as in the above examples, an accent color drives your point home.  Just as using green works to represent money and gold suggest value and wealth, using other colors allow the law office to mold their brand to their specific target audience.

Red is an accent color you will find on most sites.  Red means power, strength, energy, and passion.  A criminal defence attorney may accent more heavily in red. This is a statement that they are willing to fight.

Yellow is the color of happiness, This is a good accent color for legal professionals in family law, for example.  Often you will see the color orange. Orange is an equal combination of red (power) and yellow (happiness). This is for the law offices that stress finding a solution that works for everyone.

Every industry uses the science of color technology.  From hospitals, to schools and prisons, the colors serve a specific purpose. Law offices are no exception. The colors used will an impact on your business. So choose wisely and let your website work for you.

Legal Branding

Navigating the Aftermath of an Accident

Car accidents are always stressful. Even if there is minimal damage and minimal injury, the process of successfully navigating the financial, legal and bureaucratic aftermath of any accident can be more of a burden than the incident itself.

Most people are unprepared for the potential legal and financial peril of a car accident. They don’t realize the jeopardy they may face in the event of a dispute, or a murky legal situation, or a rejected insurance claim. These are problems best solved before they happen, which is why it is vitally important drivers prepare themselves far in advance.

Here are some things to consider in the aftermath of a car accident.

Remain Silent 

Under absolutely no circumstances should you make a statement to police. Whether or not you believe you are at fault, are not at fault, or you insist someone else was the cause of the incident, you must reserve and exercise your right to remain silent. The truth is you don’t know all the details of the situation, especially in the minutes or even hours following the accident. There are myriad ways you might implicate yourself civilly or criminally by making statements against evidence you may or may not be aware exists.

The Fifth Amendment was ratified for a reason. Follow it and you will be well on your way to protecting yourself legally.

No Consent

Under no circumstances should you consent to any search of your person or property. Lock your car. Lock the trunk. Roll your windows up. If asked, decline consent. If pressed, remain silent. Absent your consent, the police need probable cause and a warrant to search your vehicle. Those are two very high bars to clear at a roadside accident scene.

The products of a search may implicate you in the same way an otherwise innocent statement might ensnare you in a legal matter you aren’t even aware of yet. If the police believe they will find evidence of a crime in your vehicle, let them convince a judge. Don’t allow invasions of your privacy otherwise.

Document Everything

Attorneys who operate sites like https://marylandaccident.com/ will tell you the ability to wave documents in the air in court will give you an important advantage over adversaries who are likely not as well prepared. It is for this reason you should take the little portable television station in your pocket out and start taking pictures of everything at the scene.

Photograph documents first. Start with driver’s licenses and insurance papers. Take pictures of every license plate at the scene, and every emergency worker and police ID. Then you can move on to the scene itself. Try to get photographs of the interiors of the other vehicles involved in the accident.

If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs. Get pictures of any surveillance cameras in the area. If there are any public facilities like bus stops, traffic lights, street lights, construction sites or similar, photograph them as well. Get pictures of the road and weather conditions.

This may seem like overdoing it, but if you can reconstruct the accident scene four months later when you’re standing in front of a judge or a jury, you will have a practically insurmountable rhetorical advantage over anyone with plans to dispute your version of events. Your attorney will be grateful

As always, you should obtain competent legal counsel before trying to navigate the legal situation surrounding your accident. A qualified attorney can be of considerable help.

Legal Branding

Protecting Legal Interests in a Birth Injury Medical Malpractice Case

Birth injury medical malpractice occurs when a baby is injured during the labor or delivery process because of the negligence of a healthcare provider. If you believe that your child has been injured due to malpractice, you needed to understand the essential elements of applicable law. You need to know what steps to take to protect the important legal rights and interests associated with the birth injury and malpractice.

Types of Birth Injuries

The legal and medical professions generally rate birth injuries on a spectrum from mild to severe. At the mild end of the range, a baby might suffer bruising during the labor and birth process. At the severe end of the spectrum, a baby might end up with permanent brain damage. The net effect of a birth injury can range from short term, mild pain to a permanent, profound impairment.

Complexity of Birth Injury Cases

Birth injury cases represent some of the most complicated legal matters. The reality is that if your child has suffered a serious birth injury, you need to engage the services of a highly skilled, experienced malpractice lawyer with a significant background in these types of cases. A parent with a child injured during the labor and birth process is wise to take a proactive stance when it comes to retaining legal representation.

The first step in hiring a capable birth injury attorney is scheduling what is known as an initial consultation. During an initial consultation, legal counsel provides an evaluation of a case, including an analysis of potential strategies designed to best protect an injured baby’s legal interests. A parent also has an opportunity to get answers to questions. As a general rule, there is no fee charged for an initial consultation with an attorney in a birth injury malpractice case.

Compensation in a Birth Injury Case

The stark reality is that justice can never be fully obtained when a baby is profoundly injured during the labor and birth process. What can be done is obtaining appropriate compensation for an injured baby. An experienced birth injury attorney fights to ensure that fair compensation is obtained in this type of case. 

The compensation sought in a birth injury case depends on the facts and circumstances surrounding the labor and birth, and the associated negligence of the healthcare providers involved. Of course, the nature and extent of a baby’s injuries are also integral in determining what is fair and appropriate compensation for a birth injury case. 

With that said, there are certain types of injuries, damages, and losses that a skilled malpractice lawyer seeks on behalf of a client in a birth injury case. These include compensation for medical bills and expenses. In many birth injury cases, the injured individual will face a lifetime of expensive medical care and treatment. 

Other injuries, damages, and losses for which compensation is sought in a birth injury case includes such things as pain and suffering, mental anguish and emotional distress, lost opportunities, and lost income.

Legal Branding

Six Important Steps to Take After Being Involved in a Traffic Accident


Last year, the number of fatal car accidents that occurred in Alabama rose by 25% percent over 2015 figures. In 2,016, there were an estimated 1,058 traffic fatalities, compared to the 849 people whose lives were taken as a result of a traffic accident.

Total car accidents for 2016 rose only slightly, with the 152,532 crashes in 2016 representing only a 2.1% increase over the number for 2015, which was 149,339. Odds are that you may find yourself involved in a vehicular crash at some point in your life, and when you do, there are some important things to remember. Of course, the first thing you should do is to ascertain that no one has been hurt; if they have been, call an ambulance immediately. You’ll also want to contact the police to ask them to come out, examine the scene, and make a report.

Second, don’t admit any fault to the other driver or to witnesses, even if you think you were at fault.

Third, take pictures of everything that may be important to establish the facts of the accident. Your car, the car or cars that were also involved, any damage to surroundings, or any road conditions that may have contributed to the accident. These can be useful to prove your case, should you need to go to court.

Fourth, exchange insurance information with the other driver. If there were witnesses to the accident, you should also gather their contact information in case they need to be called on at a later date to give their impressions of what happened. The police will likely want to speak with them too, but they may not be able to stick around until the police show up, so getting their information is crucial.

Fifth, when the police arrive, keep calm and tell your side of the events, as calmly as possible. Don’t point fingers at the other parties, deny your involvement, or be unruly. Cooperation with the police will go a long way toward establishing your credibility, in the event that it ever comes into question. Once the police have made their report, they will present you with a copy of it. You may need to have your vehicle towed and arrange for a ride home, but if not you will then be free to drive away.

Sixth, and the most important step to take after being involved in a car accident is to contact an automobile accident lawyer. Unless your crash was a simple fender bender, which the insurance companies can hash out with the help of the police report, having an attorney on your side is a valuable move to make.

Generally, attorneys won’t charge you for an initial consultation. During that consultation, they will take a look at all of the documentation and pictures, read the police report, and let you know whether they think you may have a case.

If you do, the attorney will be there, every step of the way, as you fight to get the compensation you deserve.

Legal Branding

Reasons Why Accident Reports are Important

It happens without notice. You’re out and about, going to work, running an errand or taking the kids to school. You’re thinking about what you need to get done and suddenly you’re involved in a car accident. You’ve gone from hoping to remember to grab milk to wondering how you’re going to pay for the damages the accident just cost. And you’re usually in shock after a car accident, even if it’s a minor one.

It’s vital to call and report the accident asap, ask for an EMT and police officer to be dispatched to the scene. Even if medical attention does not seem to be required, it’s important for medical personnel to be there just in case. Also, you’re going to want the police there in order for you to fill out an accident report. An accident report is going to come in handy later one. Here’s why. 

Reasons An Accident Report is Needed

The police accident report is going to contain information regarding the other drivers and help your attorney when he starts his investigation into your accident. The police report will contain the other driver’s name, contact and insurance information. The police report will also contain information about the owner of the vehicle if he happens to be different from the driver. The accident report will also contain:

-The date, time and location of the accident;
-The weather conditions;
-Detailed information regarding the road conditions; 
-The name and contact information regarding eyewitnesses to the accident;
-Descriptions of the cars involved and the damages each car sustained; 
-A description of the vehicles involved and the damage to the vehicles;
-Names and contact information of the injury victims and whether or not they required medical attention; and 
-Information regarding the accident, including information regarding the accident scene, statements made to law enforcement, and a determination as to what each driver may have contributed to the accident. 

It’s important to note that not all police reports are detailed and contain the above described information. Some law enforecement officers are more detailed in completing their report than others, but it is still in your best interest to make sure you obtain a police report that contains information regarding the accident. Your personal injury attorney may use the police report as part of information presented to the insurance company to establish liability. 

The Possibility for Errors

It is possible that a police report will contain errors, so it’s a good idea to obtain a copy of the police report as soon as you can after the car accident. Always review the report and take note of any errors. Only factual information, such as the date, location and names of everyone involved, can be changed. If you dispute something another driver or witness has said, you can’t have the report changed just based on your opinion. 

If you find errors, it’s best to let your attorney know as soon as possible in order to have the report corrected. It’s possible you can have a written addendum added if the police refuse to alter the information in the report. For more information regarding accident injuries, contact http://russellandhill.com/

Legal Branding

How to Use Blog Posts to Build a Legal Brand

Blogs educate and entertain. They can help with SEO and can turn leads into clients. Blogs are also a great way to express your law firm’s brand identity. Remember, a law firm brand is more than a logo, color or slogan. It expresses of your law firm’s culture and identity.

Unlike a slogan or logo, a blog lets a potential client hear your voice. You can discuss issues that are important to you and your clients in detail. Readers learn your perspective and outlook through your writing. Every blog post is a chance to express your law firm’s culture.

How to Choose the Right Blog Subjects

How to Choose the Right Blog Subjects

Blog posts should not directly sell your legal services. Instead, a blog posts should help clients understand the legal system and their rights.

Often, people find a blog post because they are searching for information about a particular issue (and not for a lawyer). If your blog post focuses too much on your law firm’s services, the potential client may go elsewhere for the information she needs.

There are several ways to find good subject matter. You can address your client’s most frequent questions and issues. Or, you can perform keyword research through programs like Google’s Keyword Planner.

How to Format a Legal Blog Post

How to Format a Legal Blog Post

Regardless of how you find a subject, make sure that your blog post is informative and easy to read. People often skim blogs. You want to make sure that your readers are absorbing the right information.

Use Headings to Highlight Key Ideas

Most blogs include headings. Headings can help with SEO and highlight key points for your readers. You may want to use multiple headings (H1, H2, H3, etc.) if you are writing a lengthy blog post.

Again, many people only skim a blog for information. If your post is long and does not contain headings, readers may not find it helpful.

White Space Makes Blogs Easier to Read

Lawyers love writing long, detailed articles. Remember, your blog is not a law review! While your readers are looking for helpful information, they probably don’t want a treatise. Again, they may just skim your post.

White space is the space around your text. It makes content easier to read on a screen. Try to include a good amount of white space on your blog. Break your text into small, easily readable segments.

Use Calls to Action

Use Calls to Action

A call to action may be an offer for an e-book, a subscription to your newsletter or a free consultation. On your blog, you are not selling your law firm. But, potential clients may want more information than your post provides.

You can convert a reader into a potential client by offering a call to action. Calls to action offer valuable information in exchange for contact information. You can strategically place offers for newsletters and free consultations at the bottom of a blog post or on the sidebar.

Once you get a potential client’s information, make sure your law firm follows up and contacts them (either via email or by phone).

Make Sure Your Post is Mobile-Friendly

Your law firm’s website should be responsive. In other words, your website should format itself to fit your reader’s screen.

It can be challenging navigate a traditional website on your smartphone. Smartphone and tablets are the most common way for potential clients search the internet. If your website is hard to read (or outdated), they will go elsewhere for information.

How to Publicize Your Blog Posts

Social media is one of the most effective ways to share blog posts. Use your law firm’s social media feeds (including Facebook, Twitter and LinkedIn) to promote blog posts. If your lawyers have their own professional social media feeds, have them share posts.

The hope is that your posts will be shared by clients, other lawyers and everyone else on the internet. If a blog post goes viral, your law firm will have tremendous exposure.

How to Use Data to Build a Better Blog

You can track a blog’s impact by using tools like Google Analytics. As your blog grows, look at which blog posts get the most views, shares and comments. Do these blog posts have a similar subject or format? Do your readers respond better to list posts or infographics? Use this information to create more popular blog posts.

Legal blogging is an art and a science. Your law firm needs to write compelling content and structure it so your readers (and the search engines) value it. This can take time and effort. If you need help with a blog, there are consultants and writers who can assist you. Visit the following blog for a perfect example to follow when it comes to formatting and blog content: http://www.losangelesduilawyernow.com/blog/.