Category: Legal Branding

Legal Branding

Ways to Inspire Company Culture Even Remotely

It takes a lot of effort to build a workplace culture. Even as companies continue to embrace a hybrid working model that is a blend of remote working and office-based work, it should not be a factor to dilute your corporate culture

Maintaining workplace culture in a hybrid work setting should seek to establish a virtual environment that enables members to feel connected and protected. Your team needs to feel that they are all working hard and staying productive and that their opinions matter. 

Maintaining corporate culture when people aren’t actually in the office can be a real challenge. You might find it difficult to conduct the usual team-building and collaborative activities, and connections among employees might weaken.

The Importance of Maintaining a Company Culture While Working Remotely

Purpose

Working from home is a brand new way of doing things. Whether your team is working remotely or not, chances are your customers are working from home. Maintaining company culture establishes an environment that keeps you connected with your customers. 

Employees who feel disconnected at work tend to have lower performance, lower productivity, and can even quit. Work culture creates opportunities for everyone to feel connected and work with happy and productive teams.

Your remote team needs the motivation to stay productive. A company culture maintains trust among teams and leads to motivation. Motivated employees are highly adaptable to change, have a positive work attitude, and are free to approach you with any work-related problem. 

Maintaining corporate culture ensures that your team knows what to do and when to do it. Leading a remote team comes with challenges. However, company culture can help you manage expectations and equip you with the battle gears to navigate change. 

There are many ways to encourage this culture, such as:

1. Focus on the Culture You Want to Keep

Your company culture is a combination of your business’s values, mission, and goals. Define behaviors that can support company values to enable your team to live the culture you want to keep. Instil culture into your management team because managers are responsible for creating and communicating a consistent company culture.

2. Trust Your Employees

emotion

When you treat your employees with respect, you get it back. Trusted employees feel valued and feel obliged to be engaged in their work. Don’t over-monitor your team because without trust there will be less innovation, less collaboration, and less creative thinking.

Use tools such as project management apps to interact with your remote team efficiently. A project management app comes with the feature to help you plan projects with your team effectively, manage available resources, respond to problems, and keep all stakeholders involved.

3. Embrace Transparency

Community

Transparency is essential for business success when working with remote teams. It ensures visibility into the performance of your team and guarantees a seamless workflow. Make your employees your friends, offer a platform for feedback, and allow them to speak to you openly. 

Let your team know that they can trust you because it’s easy for the remote teams to veer off track and fail to keep up the punctuality and efficiency you expect from them. Instilling transparency in remote working ensures smooth communication and enables you to stay on top of everything.

4. Enhance Flexibility

Flexibility can make your team versatile, resilient, and responsive to change. Flexibility means the ability to adapt to changes such as sudden surges in work or urgent problems. Create organization within your team and ensure that employees do not overwork themselves. 

Flexibility is also good for you as a leader. Be in a position to modify your style of leadership and revise your plan to incorporate innovations and overcome challenges. Recognize situations in which your old way of doing things isn’t working and adopt new behaviors for the current success. 

5. Address Mental Health Issues

Consistency

Remote teams are likely to experience negative mental health impacts which include isolation, loneliness, feeling left out in company conversations, and finding it difficult to get away from work at the end of the day. Make your employee’s mental health a top priority to create a great employee experience. 

Encourage strategic discussions on managing anxiety and depression in dedicated avenues such as a group chat channel. Create an environment where your team can easily talk about their mental health and support mental health leave days. 

Inspire Your Team to Succeed

Value

Despite the flexibility that comes with the work from anywhere model, employees still experience downsides of this approach such as feeling alone, isolated, and left out of important company organizations. To help your remote team stay connected, consider keeping communication going, encourage informal meetings, synchronize work schedules, celebrate important dates and milestones, and rethink your collaboration methods, and tools. 

 

Monetize a digital brand with these strategies!
Legal Branding

How to Set up Quality Lighting Fixtures at Your Home

If you are thinking of making your home as attractive as possible, you should make sure that you choose the right lighting fixtures for your home. Remember that your choice of lighting fixtures will really affect how your overall home design turns out. Here are some of the best light fixtures that you should use. 

1. Choose Lighting Fixtures According To Your Home

When choosing your lighting fixtures, it is important that you choose your lighting fixtures according to your home. Remember that your home has a specific style, and you should make sure that you use the right lighting that will fit your home’s overall aesthetic.

Before you choose your lighting fixture, you should take the time to check out your home. What part of your home do you add lights to? What parts need further illuminating? How will you be able to enhance your home’s overall aesthetic with lights? By being discerning of your lighting choice, you will be able to choose the best lighting options possible.

2. Choose The Right Lighting Fixture For Every Room

When you choose your lighting for a specific room, it is important that you use the right lighting. Remember that you will need to make all of your lighting fixtures work for every room.

For example, the room that you need to light up is the living room. If you are going to light up your living room, you should choose lighting options such as ceiling lamps for chandeliers. They cover more space, especially if you put them at the center of the room.

3.Utilize The Right Lighting Colors

Aside from the type of lighting fixtures, it is imperative that you choose the right lighting colors. Remember that your choice of lighting colors will affect how your overall lighting effect will turn up. For example, you want your home’s overall ambiance to be as cozy as possible. This means you should avoid lights that are too bright or glaring. You could also invest in lights that are easier on the eyes.

4. Be Consistent With Your Lighting Concepts

If you choose a lighting design for your home, it is important that you stay consistent with your lighting concept. Remember that you should aim for a certain aesthetic for your home. If you choose a lighting design, you should make sure to stay consistent with the design. For example, you are going to create a cozy ambiance for your home. You could achieve this in many ways. You could use low lighting, punctuated by warm-colored bulbs that will accentuate your home’s cozy feeling. You could also use hidden lights behind your mirrors, to create a sense of closeness in your home. Whatever you choose though, what’s important is that you stay true to your overall lighting strategies.

5. Choose A Good Lighting Provider

An important factor when it comes to choosing to light for your home is your choice of lighting provider. Remember that your choice of lighting provider will affect how your lights will function in the long run.

If you want to use a good quality addressable led strip for your home, you should try out Elstar. The company is more than capable of creating beautiful lighting options for your home.

If you want even further led import from china, you should try out Matchsourcing. The company is more than capable of providing you with other great lighting options at the best prices possible.

6. Choose A Great Focal Point For Your Lighting

If you want your lighting to be as efficient and as aesthetically pleasing as possible, you should make sure that you choose the right focal point for your lighting. Don’t just install lights all over your home. You will need to be strategic. Take the time to check your home. Choose which parts look good enough to highlight. After choosing, you could utilize your lights to shine the spotlight on these spots.

7. Think Outside Of The Box For Your Lighting

When you set up your lighting for your home, it is important that you think outside the box. While you should follow a set concept for yourself, this does not mean that you should follow cliche designs for your home. Be adventurous when it comes to your lighting options. Try various lighting combinations. You could even mix and match certain lighting fixtures such as fairy lights and lanterns. What’s important is that you think up new lighting concepts and that you are adventurous to try these concepts out. Just remember to wear rubber gloves when you install your lighting features.

Conclusion

If you want to make your home as beautiful as possible, it is important that you choose the right lighting fixtures for your home. Remember that the better your lighting options, the better.  Here are some key tips for setting up lighting fixtures at your home.

Legal Branding

5 Tips to Reduce Meetings and Increase Productivity

Meetings are often meant to enhance collaboration, facilitate sharing ideas, communicate important updates, and document progress. While numerous work distractions exist today, meetings stand out as one of the major distractions that needlessly waste valuable work time.

Many of which are often counterproductive, with executives reportedly spending 23 hours a week in meetings. A Harvard Research study further outlines that 71 percent of the respondents agree that meetings are unproductive and inefficient, whereas 61 percent say these sessions often keep them from finishing their tasks.

Stop this meeting madness by implementing the following tips to help you reduce meetings and become more productive.

1. Stick to the Time Allotted

Meetings tend to unnecessarily consume more time for other productive work when not adequately planned for. This way, they often stall different project elements that probably drive organizational success.

Be sure to set aside enough time for a meeting in advance to avoid running late and into other valuable productivity time. Give regular updates on your timing in an active session, so people know when to wrap it up.

Also, be sure to pick a time when all necessary parties can attend to avoid repeating meetings. Doing so should help you make your meetings more meaningful and still have time for high-priority tasks.

2. Create an Agenda

Agendas arguably form the most critical part of any meeting and are the main reason those without one end up attaining little to no accomplishments. A meeting agenda refers to a formal document that communicates that the meeting will follow a particular order and inform participants of the items to be discussed.

To make your meetings more productive, organized, and less chaotic, you must plan to create agendas ahead of time and share them with others. Doing so will help to keep everyone on the same page and topic.

If a meeting is needed to discuss another topic with the same people, schedule a separate one entirely. But remember to create and share its agenda in advance.

3. Involve Necessary People

Productive meetings foster collaborations, and this only happens if you invite the right participants. The right attendees often share relevant points and contribute to making informed decisions, unlike summoning wrong people who might eventually become nuisances.

Only invite relevant parties to the meeting, so everyone is on the same page, and you do not have to repeat the meeting information to people who were not a part of it.

Also, avoid inviting unnecessary parties and wasting their time too.

If a meeting is taking place and a person’s name comes up who is not present, try to get them to stop by even for a moment so you can get all items addressed during the meeting time.

4. Focus on Priorities

Some meetings can be too detailed and get off-topic. That is what happens if you fail to establish and focus on priorities.

Always aim to focus on priorities instead of unnecessary details. It is a crucial step that should help you keep the meeting on track and cover essential business listed in the schedule.

People tend to go on about their workload or other projects on their plate. If this happens, you should remind them of the priorities for the meeting and what you need to achieve before the time is up.

5. Schedule Regular Updates

Regular standing meetings for updates can help eliminate numerous meet-ups about various topics. Effective scheduling of regular updates helps to improve overall focus during meeting sessions and enables attendees to quickly re-focus when switching back to work.

You can also use various platforms and systems available for managing projects and allowing team members to provide updates virtually. The quickest way to tell whether a pick will work for you or not is by reviewing their pricing. For instance, a glance at Wrike pricing can reveal if this is the option for you, or if you should check out other options.

With the right platform, you can schedule regular updates easily and avoid having long meetings about a project by breaking the information down into smaller bits throughout the process.

Make Meetings Meaningful

Meetings can either be productive or not, depending on how you approach and plan for them. But if you often struggle to make your meetings meaningful and effective, implementing a few of the discussed tips in your process should help bring the change you need. Think of them as a process for reducing meeting time and improving communication, productivity, employee satisfaction, and collaboration in your workplace. The better your meetings become, the better your work life will be.

Legal Branding

Avoiding the Most Common Insurance Frauds

Even if you’re the strongest and most collected person on the planet, you probably feel a bit insecure and unsafe from time to time, but don’t worry – this is quite normal! We all feel like that sometimes, and that’s why it’s important to invest your time, money, and patience into finding the best insurance policy you can find. However, even if you manage to do that, you can still get cheated and become a victim of fraud, and that’s something we’re all struggling with today. Insurance frauds and scams are more frequent than you can imagine, so if you’re worried that you may become a victim of one of these, here are a few tips that might help you avoid them.

Read the fine print

Even though this is one of the most common fraud schemes out there, lots of people still don’t read the fine print as carefully as they should. And since this is where all the vital data is collected and presented together, this is crucial for your insurance policy and its future. So, what you need to do is quite simple – just read the fine print and make sure you know everything that’s on your insurance policy.

This is something very few people do, though, and even those who do end up not knowing why this is so important. But, since this is one of those things that keep popping up as the most common way to commit insurance fraud, you should be aware of your insurance’s fine print and all the things that can go wrong if you don’t read it carefully. This way, you can avoid different frauds even before you sign your policy, which is the best-case scenario for all those who fear they might become victims of insurance fraud.

Ask for proof

There are lots of different ways to get your insurance policy, and going to a certified insurance company isn’t the only way to do so. Even though most people believe that doing this is the only way to go, you can buy an insurance policy wherever you want today, including shopping malls and even gas stations. However, buying your insurance while shopping for jeans or gas might not be such a great idea, which is why you should try to avoid these scenarios as hard as you can.

The reason for this is quite simple – people selling insurance at these unconventional places often do that without having the right to do so. They’re not real insurance agents and don’t work for a proper agency, which is why avoiding them is the only way to go. Just ask for ID proof and you’ll see that they’re not certified and allowed to sell you anything, so be careful and don’t give your money to a random person claiming to be an insurance agent.

Know what you need

With so many different insurance policies on the market right now, you need to be sure of what you need before you see your agent. Some of these policies might seem amazing, useful, practical, and worthy of your money, but they might also come with a few unnecessary strings attached, and that’s never a good idea. That’s why you have to know what you’re paying for and you’ve chosen the particular policy you’re paying for.

Still, if you end up wasting your cash on things you don’t need, don’t worry – you can always as for a refund and get your money back without causing any issues. Even if you pay for the GAP insurance that you don’t need at all, you can retrieve your lost money and spend it on something useful. It’s all a matter of being informed and knowing what’s going on, and if you manage to do that, you shouldn’t have a problem with insurance frauds and other potentially problematic issues.

Get a copy of your policy

Once you’ve created a policy that works for you the most and spent your money on something that you’re going to need in the future, it’s time to relax and start feeling good about protecting your life and well-being with a proper policy. Still, there’s one more thing you have to do – get a copy of your policy and take it home with you.

This might seem like an unnecessary move at first – why would you do that if you’ve done everything right? – but this isn’t about trusting your agent or not, but about keeping yourself safe and protected. A copy of your policy will include all the vital items you need to know, and you’re legally entitled to ask for one, so don’t forget to do that before you go home.

Insurance frauds and scams come in many shapes and sizes, so focus on these things and you’re never going to have a problem with your insurance policy again!

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Legal Branding

11 Scientific Benefits of Plastic Packaging

Using plastic is ultimately the best for your business. It offers many benefits backed by studies and research. It simply boils down to proper use and aggressive placements of recycling policies. Read on to learn the many benefits of using plastic packaging. This post will help you make the right decision of using plastic packaging in a sustainable and environment-friendly way.

 

1. Plastic packaging is safe.

Plastic is still primarily used today because it is the safest packaging option available for businesses. Its unique chemical make-up allows for seamless packing of goods without the need to worry about dangerous shards and toxins. You can be sure that all your packed items remain fresh and pristine if you opt for plastic packaging. You can expect that your goods and items will arrive safely to your customers.

 

2. Plastic packaging is durable.

Plastic packing does not easily break. It has long polymer chains that are hard to break and damage. Packed items that need to be protected and kept safe remain in pristine condition when protected by durable plastic. Shipping companies still choose plastic as their main form of packaging as it allows for smooth transport with no problem whatsoever when it comes to durability and reliability.

 

3. Plastic packaging is hygienic.

Every food, pharmaceutical, and medical company still use plastic for their packaging because it is 100% hygienic. Plastic can secure that all items remain 100% safe and free from human intervention. Plastic packaging fully complies with European Union requirements on safety. Life-saving devices that need to remain clean and safe at all times before human contact is always placed in plastic packaging. In the manufacturing of creating plastic, companies will use antimicrobial masterbatch to control the build-up of bacteria on the surface of plastic products, resolving in a safer product.

Plastic jars with lids available throughout Australia are used by many businesses because they are ultra-hygienic and environment-friendly.

 

4. Plastic packaging is secure.

Plastic packaging is highly secure. With its unique design and transparency, customers can easily see if goods are still safe and in superior condition. Plastic packaging can have child-resistant closures and a tamper-evident design. If your goods are packed in plastic, you can be sure that it remains fresh and air-tight. You can also be secure that no other substances and additives can mix with your goods if you pack them with plastic. Plastic is water-resistant so your items can easily remain dry at all times.

 

5. Plastic packaging is customizable.

Plastic packaging is easily customizable. You’d have an easier time marketing your goods and services if you use plastic packaging. There are no limits when it comes to the design and color that you can place on plastic. You can go minimal or ultra grand on your design.

 

6. Plastic packaging is lightweight.

You will save on shipping costs if you use plastic packaging. You’d be able to ship more if you use plastic packaging because no additional weight will significantly be added. This is not the case with other packaging options that can be so heavy that shipping becomes extra costly. Your consumers will also have an easier time handling your goods if they are packed in plastic. Your goods will be very easy to lift and transfer from one place to another.

 

7. Plastic packaging is energy-efficient.

This is the case because less fuel is needed to transport lighter objects. Plastic is light-weight so you’d use less fuel in transporting it. You can always be proud that your business practice is always environment-friendly. A yogurt placed in glass weighs 85 grams. Such is too much if compared to yogurt placed in plastic that only weighs 5.5 grams. With plastic packaging, you’d get to ship more goods and save more on shipping costs.

 

8. Plastic packaging combats food waste.

Did you know that almost 50% food waste comes from households? This is something that can be easily prevented by using plastic packaging. Plastic makes it easy for everyone to combat food waste because everything is kept fresh for longer periods. You can be sure that less food is wasted because plastic packaging ensures that all stored goods are safe from contaminants. Plastic ensures that stored food remains safe for consumption for extended periods.

 

9. Plastic packaging allows for wise use of resources.

You can proudly claim that your business is environmentally-friendly if you use plastic packaging. Today’s plastic packaging is all engineered to be recyclable and reusable. If humans didn’t start using plastic before, there’s no imagining what resources we’d have used to pack goods and items in a safe and hygienic manner.  Plastic is ultimately the most resource-friendly material in the market.

 

10. Plastic packaging has very low environmental impacts.

Plastic is not the problem. Oil and gas usage are. Plastics only account for 1.5% of oil and gas use. It is nothing compared to the massive amount of negative environmental impacts that the oil and gas industry contributes. With the plastic industry leading the way in pioneering for innovations and advanced recycling protocols, it can be safely said that it is here to stay.

 

11. Plastic packaging is highly recyclable.

Plastic is the easiest packaging material to recycle. Consumers can be taught to reuse and recycle any kind of plastic packaging. The world is now entering a new frontier where everything needs to be recyclable and environment-friendly. This is the case because the earth’s existence depends on it. Using plastic is the way to go if your business will adopt sustainable packaging solutions that zone in on reusing and recycling all kinds of packaging. Your consumers will love you for it.

 

 

Legal Branding

6 Ways to Maintain Your Customer Base

Customers are the lifeblood of every business; thus, it is critical to continue generating leads and maintaining existing customers. However, doing so is frequently a source of anxiety for firms, with more than one-third citing new business generation as their top concern.

The economy is constantly changing, and it is critical to preserve your consumer base even when times are tough. As competition increases, retaining your customer base is becoming more challenging and exponentially important.

What is Customer Loyalty?

Customer loyalty is defined as a customer’s dedication to your brand. A devoted consumer will always choose you above the competition, whether it’s due to your exceptional customer service, unrivaled product variety, or another method to distinguish yourself. Business owners must develop ways to maintain their consumer base without competing only on pricing. There are a few key ways to maintain your customer base.

1. Utilize Various Lines of Communication

Frequent contact with your customers keeps you in their minds and allows you to pass on crucial information. It is important to know which platforms and methods of communication are best for them. Whatever communication channels your company uses, it’s critical to ensure that what you’re doing is beneficial for your customers. Their capacity to speak effectively with you will aid in maintaining their trust and loyalty.

Someone should be available to answer as soon as a consumer sends you a message via Facebook, email, Instagram, or your online chatbot. Streamlining communication may mean tapping into the benefits of outsourced call centers such that professional support representatives provide customers with round-the-clock support. Moreover, you should have scripts prepared and a method in place to manage any form of engagement, whether it’s a simple question or a complex problem, to help streamline communication.

2. Strong Customer Service

To cultivate a loyal client base, you must provide a memorable customer experience at each stage. This journey typically starts with your website, which should be user-friendly and mobile-friendly, and progresses to direct client interactions and after-sales support.

Specifically, your client service should be excellent. Clients want prompt, knowledgeable responses, problem resolution, and cautious direction. Your marketing approach also plays a role in providing excellent customer experiences.

Remember to pay special attention to the quality of your product. Offering a high-quality product is the most powerful weapon for a growing company competing against established corporations. It will be difficult to recover if negative reviews begin to circulate. In this case, quality can either save or sink your brand.

3. Social Media Presence

Customers and organizations can now exchange information and engage in conversations thanks to social media. There are excellent ways for businesses to reach out via Facebook, Twitter, Instagram, LinkedIn, and other networks. This communication can range from online customer service to leveraging social media to gain insights into your audience. Your industry, target audience, and preferred mode of communication will determine which ones perform best for you.

Millennials and Generation Z spend more time online than prior generations, making them more susceptible to social media influence. In general, social media can be a valuable tool for staying on top of current trends, obtaining insight into what your consumers truly believe, and ensuring long-term client loyalty.

4. Special Promotions and Offers

Using cutting-edge analytics technology, businesses may offer customers discounts on things they buy regularly, as well as products that complement previous purchases. Offering a special discount, whether for college students, veterans, or senior people, is a terrific way to recognize (and retain) certain parts of your client base.

Discounts can help persuade customers to buy from you during traditionally quiet periods. For example, a movie theater that offers $5 Monday tickets or a restaurant that offers a 10 percent discount to students on weeknights. Knowing that they can obtain a better bargain on a specific day or during holiday seasons can assist you in building a loyal consumer base.

5. Loyalty Programs

What better method to keep a loyal customer base than to express your appreciation? Clients appreciate businesses that go out of their way to thank them by giving something back.

Consider rewarding your customers with extra incentives like discounts, additional services, and exclusive products.

This can be accomplished through the use of a point-based loyalty program. A heads-up about impending releases and changes, along with an “early bird deal,” may also suffice. People appreciate an exclusive offering or a sneak peek since it makes them feel like they’re a part of the gang. Another possibility is to provide special deals or even a sales commission to consumers that drive new business.

6. Brand Collaborations

By partnering with other companies that provide comparable services, you can not only reach a new audience but also potentially offer more to your current clients. This approach is excellent for increasing your exposure and providing more options to your existing clients.

For example, if you run a veterinarian clinic, you may collaborate with a local pet food store. This will bring your company’s name to the attention of the pet food store’s customers and vice versa. Collaborations can also apply to your company’s charitable efforts. By informing your consumers that a portion of their purchase will be donated to a specific charity, you demonstrate your dedication to your community while also increasing the organization’s exposure.

 

The Value of Customers

The value of your customers is a crucial factor in the value of your company. Analyzing customer profitability and maximizing a customer’s lifetime value is critical to every firm. To expand your customer base, you must maintain continual contact with both new and existing customers.

The more value your company can provide, the more likely it will remain loyal. Maintaining a deep understanding of your customers’ challenges and worries, as well as taking steps to build your relationships, can mean the difference between falling behind and thriving.

Legal Branding

3 Ways to Make Your MBA Application Stand Out

Whether you are embarking on a fledgling business career or looking to advance your career with continuing education, embarking on an MBA program is a decision that should be given careful consideration. The time and money you need to invest are significant, but so too are the rewards. You can find out more at MBA Discovery.

With the potential for greater career opportunities, increased earning potential, and an extensive network of professional contacts, MBA programs are highly sought after, making the admission process one of the most competitive out there.

To make sure you have the best chance of being accepted into an MBA program of your choice a strong application is key. In this article, we will look at some of the top ways you can ensure your application stands out from the rest.

A Captivating Essay

Writing an essay is a key part of the MBA application process, and allows you to distinguish yourself from the crowd. Use this as an opportunity to write about yourself in an open and creative way that engages the reader. Bring passion to your words and express your personality highlighting areas that showcase your superior leadership, teamwork, or communication abilities.

Convey why you are a good fit for the school you are applying for, and capitalize on any unorthodox routes to business school you may have taken by emphasizing the skills and lessons you learned. Your essay should have a logical structure that flows well and is clear and relevant.

Demonstrate Leadership

Work experience is a prerequisite for many top MBA programs, especially those that are of a leadership capacity. Leadership is one of the top qualities that schools look for in their candidates. For example, Harvard Business School states they are looking for candidates with “a habit of leadership, analytical aptitude and appetite, and engaged community leadership.” They go on to say that, “your stories should illustrate these traits with a focus on leadership.”

If this does not apply to you in a work context, you can demonstrate your leadership potential in other ways, such as coming up with creative ideas or solutions. This could be a new product that you designed or a business idea that you took the initiative to develop and successfully market.

Leadership can also be highlighted through mentoring, volunteering or community work as it demonstrates your ability to work well with, and to inspire and motivate others.

Do Your Research

Out of the thousands of applications that a school receives, one of the things that impresses most is genuine knowledge of the institution and the program offered. Research what differentiates this school from others focusing on the positive aspects, and also identify what you can bring to the school.

A great way to begin is by making contacts within the school alumni network. Take advantage of contacts within your friend or family group so you can gain valuable insight about the program directly from one of the students. This will also allow you to decide whether the school is right for you.

Follow the three tips mentioned in this article to give your MBA admission edge and you will be that much closer to receiving your coveted acceptance letter!

Legal Branding

A Likert Scale: Definition, Examples, and Analysis

A Likert scale is a psychological measure for assessing attitudes, values, and opinions. It works by having a person fill out a questionnaire in which they must rate how much they agree or disagree with a series of assertions. Rensis Likert established the Likert scale in 1932, and it is named after him. Likert scales are the most popular Type of scale used in survey research.

Examples of Likert Scales

Likert scales are essential because they provide multiple pre-written answer possibilities that apply to a wide range of circumstances, from customer satisfaction to public opinion research, in addition to the granularity they bring to survey research. For example, the ‘disagree to agree’ Likert scale (shown below) can be used to ask respondents to score their level of agreement with statements on brand affinity, political beliefs, and other topics. The following are some of the most used examples of 5 point Likert scale:

Agree to Disagree Likert Scale

  •       Strongly Disagree
  •       Disagree
  •       Neither agree nor disagree
  •       Agree
  •       Strongly Agree

Satisfaction Likert Scale

  •       Very dissatisfied
  •       Somewhat dissatisfied
  •       Neither dissatisfied nor satisfied
  •       Somewhat satisfied
  •       Very satisfied

Likelihood Likert Scale

  •       Very unlikely
  •       Somewhat unlikely
  •       Neither likely nor unlikely
  •       Somewhat likely
  •       Very likely

Good to bad Likert Scale

  •       Very poor
  •       Poor
  •       Average
  •       Good
  •       Excellent

Frequency Likert Scale

  •       Never
  •       Rarely
  •       Sometimes
  •       Often
  •       Always

 DATA AND ANALYSIS FROM A LIKERT SCALE

 Researchers frequently use surveys to assess and evaluate the quality of products and services. A standard classification format for studies is the Likert scale. Respondents rate the quality of a product/service on a scale of high to low or better to worse, using two, four, five, or seven levels.

For further examination, researchers and auditors usually arrange acquired data into a hierarchy of four basic measurement levels – nominal, ordinal, interval, and ratio measurement levels:

  •       Nominal data: is data in which the answers are grouped into variables but do not have to have quantitative data or order.
  •       Ordinal data: is information that can be sorted or classified but cannot be measured in terms of distance.
  •       Interval data is a type of aggregation data in which orders and distances can be measured.
  •       Ratio data: is a type of interval data that is comparable to interval data. The sole distinction is that each data set has an equal and definitive ratio, whereas absolute “zero” is viewed as a point of origin.

The examination of the nominal, interval, and ratio data is often straightforward and transparent. Ordinal data is used to evaluate data, notably in surveys with Likert or other scales. This isn’t a new issue. In survey analysis in numerous applied fields, the usefulness of treating ordinal data as interval data is still controversial. The following are some important considerations:

Statistical tests include: Because parametric statistical tests are more powerful than nonparametric alternatives, researchers sometimes consider ordinal data interval data. Furthermore, parametric test inferences are simple to comprehend and provide more information than nonparametric tests.

Concentration on Likert scales: However, treating ordinal data as interval data without first considering the data set’s values and the study’s aims can lead to misinformation and misrepresentation of survey results. Researchers prefer to treat ordinal data as interval data and concentrate on Likert scales when analyzing scalar data.

For data inspection, use the median or range: When the data is on ordinal scales, a universal guideline implies that the mean and standard deviation, like any parametric analysis based on the normal distribution, are meaningless parameters for detailed statistics. The nonparametric test is performed on data using the appropriate median or range.

Best techniques for assessing Likert scale results

Because Likert data is discrete, ordinal, and limited in scope, there has long been a debate about the best logical way to evaluate it. Parametric and nonparametric tests are the first two options. The following are general descriptions of the benefits and drawbacks of each style of analysis:

Parametric tests presume that division is done in a consistent and orderly manner.

Nonparametric tests do not presume that division occurs in a regular or unbroken pattern. However, there are fears that the ability to notice a difference when one exists would be harmed.

 Which is the most suitable option? When it comes to analyzing data from a survey that employs Likert Scale questions, this is a fundamental decision that a researcher must make.

  •       Many research has attempted to answer this topic over the years. However, they tend to examine a small number of alternative distributions for Likert data, causing the conclusions to be less generalizable. Simulation studies can now properly analyze a wide range of distributions because of advances in computational capacity.
  •       The researchers discovered 14 different distributions that are typical of actual Likert data. To test all conceivable combinations of the 14 distributions, the computer software extracted self-sufficient pairs of samples.
  •       For each of the 98 distribution combinations, 10,000 random samples were created. To compare the efficacy of each test, the samples’ pairings are evaluated using both the two-sample t-test and the Mann-Whitney test. The study also looked at various sample sizes.
  •       The results reveal that the Type I error rates (false positives) for all pairs of distributions are incredibly close to the target numbers, indicating that if an organization employs any of the studies and the results are statistically significant, it does not need to be concerned about false positives.
  •       The results also reveal that the difference in power between the two tests is minimal for most combinations of distributions. If a discrepancy exists at the population level, each analysis has an equal chance of detecting it.
  •       There are several pairs of special distributions where the two tests have different power. If an organization does two tests on the same data and the results aren’t the same (one is significant, the other isn’t), the power difference affects just a tiny percentage of cases.
  •       The decision between the two analyzes is, in general, a loop. When a company has to compare two sets of five-point Likert data, the analysis technique usually doesn’t matter.
  •       Both parametric and nonparametric tests consistently provide the same level of protection against false negatives and false positives. These tendencies hold for groups of 10, 30, and 200 people.

Rather than assuming that an experience was satisfactory or that a respondent will positively react to a statement, researchers should ensure that the report or statements being evaluated are clear, the answer options are distinct from each other (as demonstrated in the above pre-written choices), and the scale encompasses all possible options.

 

About the author:

Lori Gillen is a Blogger/Content Creator who is specialized in the field of Digital Marketing & Data Analysis with 5 years of experience. Currently working at PPCexpo as a Senior Content Creator.

Legal Branding

How Payroll Outsourcing Companies Can Help Businesses Meet Statutory Compliance?

In case you’re not aware, statutory compliance is for companies that help them in operating responsibly. This is done by obeying the rules that are set by the governing body of the respective area where the organisation functions, especially regarding the treatment of their employees. Furthermore, any organisation regardless of its size or stature should comply with respective labour laws laid down by the governing body, which will help to ensure the welfare of its employees. 

It should be known that statutory compliance for businesses is massive rules & regulations that are not easy to follow. Furthermore, these rules & regulations are ever-changing, which is why companies need to keep themselves updated all the time. 

The Significance Of Statutory Compliance

Every state or country has its labour laws that businesses have to follow. All companies must abide by the laid-down rules & regulations. Due to non-compliance, there can be several problems such as fines, penalties, legal ramifications and so on. Such is the reason why companies nowadays are investing their time, effort and money to meet statutory compliance, with the help of professional payroll companies in the UK

From professional tax to minimum wage taxes – everything is kept updated with the help of payroll service providers. 

Does Statutory Compliance Change With The Type Of Organisation?

No. It doesn’t matter if a company is an LLP, a partnership firm or a public limited – statutory compliance holds the same for all. Since all of these organisations are hiring their employees and paying their salaries, they have to comply with the respective labour laws. 

The Consequences Of Not Properly Complying With Statutory Compliance

1. Loss Of Goodwill For The Company

The primary reason why most businesses stay operational is that they are trusted and known by their customers. Due to statutory non-compliance, there can be a loss of integrity & trust from the purview of the customers. As a result, it stains their reputation because customers will then doubt the organisation’s authenticity. 

Even though any financial loss such as a fine or penalty due to the non-compliance can be handled easily, any criminal proceedings against the company for non-compliance will hurt the goodwill of the business. Loss of goodwill will hurt the company not only in the short-term but long-term as well. 

2. Suspension Of Licenses

Businesses need certain licenses to be able to operate with the standards of the industry they’re in. Any statutory non-compliance can easily cause their licenses to get suspended – either permanently or temporarily – affecting the company’s current operations. That’s why it’s prudent to opt for professional payroll outsourcing companies in the UK. 

3. Penalties To Bear

Penalties or fines are the common consequences of not complying with statutory compliance. Since there are numerous acts under statutory compliance, the penalty will also vary based on the type of non-compliance the company has committed. If any organisation fails to pay the respective fines within time, the fines will continue to collect over time and thereby leading to major losses within the company.

4. Loss Of Employees

It’s a psychological aspect of human beings of not associating with things that are morally or ethically wrong, and the same concept applies here as well. Employees will not like to associate themselves with an organisation that doesn’t comply with the statutory rules & regulations. As a result, employees will leave the company, leading to the loss of essential talent within the company. Moreover, the company will also face difficulties in hiring new employees because of the stained reputation. 

However, the good news is that – professional payroll service providers can help companies avoid all these above-mentioned issues and thus focus on the core competencies of the company. Statutory compliance will not be a headache anymore with payroll outsourcing services. 

Legal Branding

How to understand that your business will bring a lot of money; 3 signs of a successful entrepreneur

1. You know your customer.

You can come up with an ingenious product, but go bust because you don’t have customers willing to pay for it. This is one of the main reasons why startups fail – there is simply no need in the market for what they do. To avoid wasting time and money, don’t be lazy to do CustDev, which means getting feedback from potential customers. You can already collect feedback at the idea stage. For example, many companies start sending out demo videos about a product even before it’s born. It helps not only to get positive feedback but also to attract investors.

To understand whether the product will be in demand, it is not enough to ask your friends for their opinion – they will indeed support you in any endeavor. Find out what your target audience thinks. For example, if you are making an educational app for teenagers, you should interview teachers and parents.

2. You have assembled a strong team

“Great things in business are never done alone; a team does them,” Steve Jobs said. When people share experience and knowledge, they can tackle complex problems and find creative ways to solve problems. Like-minded people will support you in a difficult moment and help you realize your ideas.

You don’t always need stars on your team – sometimes “good guys” who will be responsible and interact effectively with each other will suffice. Be sure to think about the interchangeability of team members. There shouldn’t be situations where everything is kept on one person. He may go on vacation or quit his job, and then the work stops. To avoid this, try to create the most comfortable working conditions for employees to stay in your company. You can use the paystub generator with overtime, which calculates the salary of employees, including taxes. Or you can opt for dedicated and unified solutions, consisting of factoHR, PayUSA, Payroo, etc., tools that handle all the employee-related tasks and compliantly process their salaries. You can also use applications that count your profits, losses, and embezzlement.

Try to have employees of different genders, ages, worldviews, and cultures on the team. Because everyone will have unique experiences, they can develop more creative ideas and make the business more profitable.

3. You are ready to change

Businesses need to be able to adapt to the changing reality. Last year, for example, many companies switched to working remotely – they had to build new business processes very quickly. But in addition to difficulties, there are new opportunities, such as the ability to hire employees anywhere in the world.

Changes are needed not only in times of global crises. Many well-known companies drastically changed their business model because the old one wasn’t profitable and attracted few customers. YouTube, for example, was once a video dating service, and the founders of Android planned to create an operating system for cameras. Changing direction may seem like a waste of money. But the truth is, quitting a failed idea can save you money that you would have spent creating a dead-end product. To find new development opportunities, you need to decide to change in time.