Category: Legal Branding

Legal Branding

Bails Bond and its Chronological Process

Bad times can hit anyone at any point of life. Getting in trouble including being charged with a DUI, you should consult an AC Law DUI Lawyer. What one should therefore do is note down all such survival strategies that can keep him away from impending dangers. One of the worst consequences that a person can encounter is getting jailed. Once this happens, it will take moments for his world to turn upside down. So before that happens, one should have the concept of bail bonds clear so that it doesn’t involve more complications in the process. But first, you need to know the process thoroughly and then only you can proceed to save yourself or your near one, that is, the victim.

Well, a lot has been said about bail bonds in general. But how many people are aware of the steps that need to be followed one after another. So, here are the procedures that are followed in the processing of bail bonds:

  • Getting Booked – Under the process of booking, the person is usually arrested and taken into police custody. Officers will then take your personal information into account. For instance, your name, date of birth as well as all your physical characteristics will be noted. Once done, the information on what type of crime you have committed will be taken into consideration. Your fingerprints and all relevant photographs will be recorded. Thereafter, your criminal background will be investigated and any personal belonging like phone, keys, purse etc. will be confiscated. Once these are done, you will be transferred to your local jail. In the case of any minor offense, you will be provided a written citation. After signing it, you will then be released and appear later in court.
  • Arranging your Release – Once the booking procedure is over, the next step will be making arrangements for your release. As per the authorities, their primary concern would be to ensure that you would be present on all court dates in future. In some cases, you might be eligible to get a release on the basis of your own recognizance. This means that you make a promise through a piece of writing that you will appear in court whenever it summons. However, there are certain factors based on which the judge will grant own recognizance:
  • How serious is the crime committed
  • Details of your criminal record
  • If your community considers you a threat
  • If you have strong ties with the community

Despite, if you are released on the basis of your own recognizance but fail to appear in court on the mentioned date, as you had promised, a warrant will be issued against you for arrest.

  • Initiate Bail proceedings – Written promises to appear in the court as per specified dates are not always sufficient. The court will look for a financial guarantor that will assure your appearance in court. As far as the process of bail is concerned, a fixed amount of money needs to be paid by you so that the release from police custody is possible. However, you need to promise that you must appear in court at any cost on account of all your criminal proceedings that have been scheduled. If you keep up to your promise, your bail amount would be returned, and if you don’t, you will be arrested and your bail amount too will be forfeited. 
  • Bail Hearing at Court – The court will conduct the process of bail hearing to decide whether bail would be granted and what amount would be fixed for it. For this, a few factors will be taken into consideration by the court:
  • Your mental as well as physical condition
  • Monetary resources and family ties
  • Your history of drugs and alcohol
  • Your criminal records
  • Past record in regard to appearance in court
  • Duration of your residence
  • Imposing restrictions on traveling, medical and psychological treatment etc.
  • Posting the Bail Bond – After the court sets your bail amount, a certain percentage needs to be posted or paid to the court. Once it is paid or posted, a document will be issued by the court stating that you are granted release. If you fail to post the bail bond, you can hire a bail bond agent like Post Bail By Phone who will charge a certain percentage of the total bail amount. The amount will, however, be non-refundable.

Besides, you can always talk to a bail bond agent who will help you get a fast release and free you of further complications as soon as possible. The reason is simple. The sooner you are out of jail, the better it is.

Legal Branding

Student Loan Debt

It doesn’t matter the level of education a student receives whether they use traditional methods of education or new technology such as ClassDojo – https://www.classdojo.com/studentstories/, It is a fact that today, in the United States; people are struggling with the increasing burden of student debt loans. The number is the highest ever in the history of this country. The statistics show that there are more than 44 million students who borrow loans in the country thus owing a total of $1.48 trillion. This amount exceeds the total United States Credit Card debt by $6.2 billion. The average student loan debt for those that graduated in 2016 is at $37,172 which is a 6% increment from the 2015 class

There are, however, a lot of questions on the issue of student loans that ought to be demystified. Are these loans used to attend private or public universities? Are they used to fund four-year degrees or in graduate school? What is the percentage average of all the students with student loans? How are that student loan consolidation and refinancing being utilized by grads?

General facts on student loans

The latest statistics on student loan debt indicate that:

  • There is a total of $1.48 trillion in student debt in the United States
  • 2 million Americans have student loans
  • The student loan delinquency rate stands at 11.2%
  • The average monthly loan repayment for borrowers between the periods of 20 to 30 years is $351 while the median for the same age bracket is $203

Students accumulate these loans differently, all based on the type of school that they attend. In 2012 for instance, 71% of all the students graduating from four-year college course had student loans. This meant that there were a total of 1.3 million individuals with loans which were a 200,000 rise from 1.1 million students graduating with loans in 2008. In the same year (2012) 66% of graduates from public colleges had student loans, each with an average of $25,550. As for students graduating from private non-profit colleges, 75% of them had debts averaging at $32,300 while 88% of students graduating from for-profit colleges had loans each with an average debt of $39,950. In 2012, only 20% of the loans were for students in private colleges.

Statistics also show that students that applied and got the Pell Grants had a higher possibility of borrowing again. In 2012, data showed that 88% of the students that received this grant had student loan debt averaging at $31,200. As for those who did not receive it, only 53% of them had student debt loans and their average was $4,750 less than those who received the grants, with an average of $26,450.

Statistics on private student loan debt

In the academic year 2010/2011, there was a total private student’s loan debt of $5.2 billion and this amount shot to $7.8 billion in academic year 2014/2015. Information also showed that students did not utilize the federal student loans to maximum capacity between 2011 and 2012. This is justified by the 19% of these borrowers that did not take Stafford loans, 8% that did not apply for federal financial aid, 11% of those that applied for the federal financial aid did not take out the Stafford loans while 28% of those that applied for the Stafford loans applied for less than what they were eligible for.

In 2011 and 2012, nearly half of all the private loan borrowers attended colleges whose tuition costs were less than $10,000 and during the same time, 1.4 million students borrowed loans to finance their undergraduate degrees.

Graduate Student Loans

Out of the $1 trillion in student loan debt, 40% of it was borrowed to fund professional degrees. Here is a breakdown of the combined undergraduate and graduate debt by degree:

  • At 11% is MBA with an average loan of $42,000
  • At 16% is Master of Education with an average debt of $50,879
  • At 18% is Master of Science with an average of $50,400
  • At 8% is Master of Art averaging at $58,539
  • At 4% is Law with an average of $140,616
  • At 5% in Medicine and Health Sciences averaging at $161,772

From all these statistics and information, it is evident that the cost accessing higher education continues to grow by the day and more and more Americans are unable to afford a college education.

In as much as a college degree is essential in today’s evolving world; it is getting further away from reach. There is quite a lot that has to be done by the government as well as the students to bring down the cost of attending college as well as reduce or pay off all the student loan debt.

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Legal Branding

Choosing The Right Colors For Your Law Firm Site

Chances are, when designing your law firm’s website, the colors of the site were not considered as a major factor.  Sure, you wanted something clean, professional, and polished, but that was probably the most you thought of it.  It is a scientific fact that people perceive feelings and attitudes about a place of business based on the colors presented to them. Colors carry powerful meanings and those messages are part of your brand. Take the website of Levinson Law Group, for example. This website features blue, gray, and a bit of gold. What do these colors say about the company?

What Does Color Mean?

Levinson Law Group’s logo features three words; “Strong, Compassionate, Reliable” This is part of their brand and company image. The primary colors of their site, back up their image.  Let’s look at what the colors mean:

  • Blue
    • Trust
    • Smart
    • Power
    • Stability
  • Gray
    • Security
    • Reliability
    • Solid
    • Intelligent
  • Gold
    • Of value
    • wealth

As you can see, the colors this company chose are perfect to answer the unspoken question, “Why hire us?”

Subtleties of Colors Add Meaning

Another site,Victims Lawyer.com features the same colors. The difference is subtle. Victims Lawyers.com feature more gray in the overall layout of the site. This means to the consumer, they are stressing the idea that the customer is secure with them. It is the same message presented in a different way to brand their company. While these legal professionals deal with many types of clients, they are award winning personal injury attorneys.  A client who has been hurt at the hands of, or due to the negligence of another person, is already at a disadvantage. If that company refuses to deal with them fairly (forcing them to hire an attorney) they have reason to be insecure. The attorney they hire will make them feel safe and secure. That begins with the mental image their brand presents.

Steven Sweat logos

A third example is Syndicate Legal. The blue and gray scheme of this site are almost blended. This give the message that they are equally dedicated to obtaining your trust and representing your case. They do not favor blue over gray because they are equally important. However, you will notice a little green in the main page of this site. It is an understated detail that speaks volumes. Green represents money and growth. A client looking for an attorney to seek damages for him, may think he will recover more if he uses this attorney, simply because their mind reacts well to the splash of green on the site.

Woodland HIlls

Common Colors For Legal Websites

It is easy to understand why the understated colors of blue and gray work well with legal websites. But as in the above examples, an accent color drives your point home.  Just as using green works to represent money and gold suggest value and wealth, using other colors allow the law office to mold their brand to their specific target audience.

Red is an accent color you will find on most sites.  Red means power, strength, energy, and passion.  A criminal defence attorney may accent more heavily in red. This is a statement that they are willing to fight.

Yellow is the color of happiness, This is a good accent color for legal professionals in family law, for example.  Often you will see the color orange. Orange is an equal combination of red (power) and yellow (happiness). This is for the law offices that stress finding a solution that works for everyone.

Every industry uses the science of color technology.  From hospitals, to schools and prisons, the colors serve a specific purpose. Law offices are no exception. The colors used will an impact on your business. So choose wisely and let your website work for you.

Legal Branding

Navigating the Aftermath of an Accident

Car accidents are always stressful. Even if there is minimal damage and minimal injury, the process of successfully navigating the financial, legal and bureaucratic aftermath of any accident can be more of a burden than the incident itself.

Most people are unprepared for the potential legal and financial peril of a car accident. They don’t realize the jeopardy they may face in the event of a dispute, or a murky legal situation, or a rejected insurance claim. These are problems best solved before they happen, which is why it is vitally important drivers prepare themselves far in advance. 

Here are some things to consider in the aftermath of a car accident.

Remain Silent 

Under absolutely no circumstances should you make a statement to police. Whether or not you believe you are at fault, are not at fault, or you insist someone else was the cause of the incident, you must reserve and exercise your right to remain silent. The truth is you don’t know all the details of the situation, especially in the minutes or even hours following the accident. There are myriad ways you might implicate yourself civilly or criminally by making statements against evidence you may or may not be aware exists.

The Fifth Amendment was ratified for a reason. Follow it and you will be well on your way to protecting yourself legally.

No Consent

Under no circumstances should you consent to any search of your person or property. Lock your car. Lock the trunk. Roll your windows up. If asked, decline consent. If pressed, remain silent. Absent your consent, the police need probable cause and a warrant to search your vehicle. Those are two very high bars to clear at a roadside accident scene.

The products of a search may implicate you in the same way an otherwise innocent statement might ensnare you in a legal matter you aren’t even aware of yet. If the police believe they will find evidence of a crime in your vehicle, let them convince a judge. Don’t allow invasions of your privacy otherwise.

Document Everything

Attorneys who operate sites like https://marylandaccident.com/ will tell you the ability to wave documents in the air in court will give you an important advantage over adversaries who are likely not as well prepared. It is for this reason you should take the little portable television station in your pocket out and start taking pictures of everything at the scene. If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs

Photograph documents first. Start with driver’s licenses and insurance papers. Take pictures of every license plate at the scene, and every emergency worker and police ID. Then you can move on to the scene itself. Try to get photographs of the interiors of the other vehicles involved in the accident.

If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs. Get pictures of any surveillance cameras in the area. If there are any public facilities like bus stops, traffic lights, street lights, construction sites or similar, photograph them as well. Get pictures of the road and weather conditions.

This may seem like overdoing it, but if you can reconstruct the accident scene four months later when you’re standing in front of a judge or a jury, you will have a practically insurmountable rhetorical advantage over anyone with plans to dispute your version of events. Your attorney will be grateful

As always, you should obtain competent legal counsel before trying to navigate the legal situation surrounding your accident. A qualified attorney can be of considerable help.

Legal Branding

Protecting Legal Interests in a Birth Injury Medical Malpractice Case

Consider contacting one of our Florence, Alabama Personal Injury Lawyers when a baby is injured during the labor or delivery process because of the negligence of a healthcare provider. If you believe that your child has been injured due to malpractice, you needed to understand the essential elements of applicable law. You need to know what steps to take to protect the important legal rights and interests associated with the birth injury and malpractice.

Types of Birth Injuries

The legal and medical professions generally rate birth injuries on a spectrum from mild to severe. At the mild end of the range, a baby might suffer bruising during the labor and birth process. At the severe end of the spectrum, a baby might end up with permanent brain damage. The net effect of a birth injury can range from short term, mild pain to a permanent, profound impairment.

Complexity of Birth Injury Cases

Birth injury cases represent some of the most complicated legal matters. The reality is that if your child has suffered a serious birth injury, you need to engage the services of a highly skilled, experienced malpractice lawyer with a significant background in these types of cases. A parent with a child injured during the labor and birth process is wise to take a proactive stance when it comes to retaining legal representation.

The first step in hiring a capable birth injury attorney is scheduling what is known as an initial consultation. During an initial consultation, legal counsel provides an evaluation of a case, including an analysis of potential strategies designed to best protect an injured baby’s legal interests. A parent also has an opportunity to get answers to questions. As a general rule, there is no fee charged for an initial consultation with an attorney in a birth injury malpractice case.

Compensation in a Birth Injury Case

The stark reality is that justice can never be fully obtained when a baby is profoundly injured during the labor and birth process. What can be done is obtaining appropriate compensation for an injured baby. An experienced birth injury attorney fights to ensure that fair compensation is obtained in this type of case. 

The compensation sought in a birth injury case depends on the facts and circumstances surrounding the labor and birth, and the associated negligence of the healthcare providers involved. Of course, the nature and extent of a baby’s injuries are also integral in determining what is fair and appropriate compensation for a birth injury case. 

With that said, there are certain types of injuries, damages, and losses that a skilled malpractice lawyer seeks on behalf of a client in a birth injury case. These include compensation for medical bills and expenses. In many birth injury cases, the injured individual will face a lifetime of expensive medical care and treatment. 

Other injuries, damages, and losses for which compensation is sought in a birth injury case includes such things as pain and suffering, mental anguish and emotional distress, lost opportunities, and lost income.

Legal Branding

Six Important Steps to Take After Being Involved in a Traffic Accident


Last year, the number of fatal car accidents that occurred in Alabama rose by 25% percent over 2015 figures. In 2,016, there were an estimated 1,058 traffic fatalities, compared to the 849 people whose lives were taken as a result of a traffic accident.

Total car accidents for 2016 rose only slightly, with the 152,532 crashes in 2016 representing only a 2.1% increase over the number for 2015, which was 149,339. Odds are that you may find yourself involved in a vehicular crash at some point in your life, and when you do, there are some important things to remember. Of course, the first thing you should do is to ascertain that no one has been hurt; if they have been, call an ambulance immediately. You’ll also want to contact the police to ask them to come out, examine the scene, and make a report.

Second, don’t admit any fault to the other driver or to witnesses, even if you think you were at fault.

Third, take pictures of everything that may be important to establish the facts of the accident. Your car, the car or cars that were also involved, any damage to surroundings, or any road conditions that may have contributed to the accident. These can be useful to prove your case, should you need to go to court.

Fourth, exchange insurance information with the other driver. If there were witnesses to the accident, you should also gather their contact information in case they need to be called on at a later date to give their impressions of what happened. The police will likely want to speak with them too, but they may not be able to stick around until the police show up, so getting their information is crucial.

Fifth, when the police arrive, keep calm and tell your side of the events, as calmly as possible. Don’t point fingers at the other parties, deny your involvement, or be unruly. Cooperation with the police will go a long way toward establishing your credibility, in the event that it ever comes into question. Once the police have made their report, they will present you with a copy of it. You may need to have your vehicle towed and arrange for a ride home, but if not you will then be free to drive away.

Sixth, and the most important step to take after being involved in a car accident is to contact Lawyers in Lawrenceville, NJ, Unless your crash was a simple fender bender, which the insurance companies can hash out with the help of the police report, having an attorney on your side is a valuable move to make.

Generally, attorneys won’t charge you for an initial consultation. During that consultation, they will take a look at all of the documentation and pictures, read the police report, and let you know whether they think you may have a case.

If you do, the attorney will be there, every step of the way, as you fight to get the compensation you deserve.

Legal Branding

Reasons Why Accident Reports are Important

It happens without notice. You’re out and about, going to work, running an errand or taking the kids to school. You’re thinking about what you need to get done and suddenly you’re involved in a car accident. You’ve gone from hoping to remember to grab milk to wondering how you’re going to pay for the damages the accident just cost. And you’re usually in shock after a car accident, even if it’s a minor one.

It’s vital to call and report the accident asap, ask for an EMT and police officer to be dispatched to the scene. Even if medical attention does not seem to be required, it’s important for medical personnel to be there just in case. Also, you’re going to want the police there in order for you to fill out an accident report. An accident report is going to come in handy later one. Here’s why. 

Reasons An Accident Report is Needed

The police accident report is going to contain information regarding the other drivers and help your attorney when he starts his investigation into your accident. The police report will contain the other driver’s name, contact and insurance information. The police report will also contain information about the owner of the vehicle if he happens to be different from the driver. The accident report will also contain:

-The date, time and location of the accident;
-The weather conditions;
-Detailed information regarding the road conditions; 
-The name and contact information regarding eyewitnesses to the accident;
-Descriptions of the cars involved and the damages each car sustained; 
-A description of the vehicles involved and the damage to the vehicles;
-Names and contact information of the injury victims and whether or not they required medical attention; and 
-Information regarding the accident, including information regarding the accident scene, statements made to law enforcement, and a determination as to what each driver may have contributed to the accident. 

It’s important to note that not all police reports are detailed and contain the above described information. Some law enforecement officers are more detailed in completing their report than others, but it is still in your best interest to make sure you obtain a police report that contains information regarding the accident. Your personal injury attorney may use the police report as part of information presented to the insurance company to establish liability. 

The Possibility for Errors

It is possible that a police report will contain errors, so it’s a good idea to obtain a copy of the police report as soon as you can after the car accident. Always review the report and take note of any errors. Only factual information, such as the date, location and names of everyone involved, can be changed. If you dispute something another driver or witness has said, you can’t have the report changed just based on your opinion. 

If you find errors, it’s best to let your attorney know as soon as possible in order to have the report corrected. It’s possible you can have a written addendum added if the police refuse to alter the information in the report. For more information regarding accident injuries, contact http://russellandhill.com/

Legal Branding

How to Use Blog Posts to Build a Legal Brand

Blogs educate and entertain. They can help with SEO and can turn leads into clients. Blogs are also a great way to express your law firm’s brand identity. Remember, a law firm brand is more than a logo, color or slogan. It expresses of your law firm’s culture and identity.

Unlike a slogan or logo, a blog lets a potential client hear your voice. You can discuss issues that are important to you and your clients in detail. Readers learn your perspective and outlook through your writing. Every blog post is a chance to express your law firm’s culture.

How to Choose the Right Blog Subjects

How to Choose the Right Blog Subjects

Blog posts should not directly sell your legal services. Instead, a blog posts should help clients understand the legal system and their rights.

Often, people find a blog post because they are searching for information about a particular issue (and not for a lawyer). If your blog post focuses too much on your law firm’s services, the potential client may go elsewhere for the information she needs.

There are several ways to find good subject matter. You can address your client’s most frequent questions and issues. Or, you can perform keyword research through programs like Google’s Keyword Planner.

How to Format a Legal Blog Post

How to Format a Legal Blog Post

Regardless of how you find a subject, make sure that your blog post is informative and easy to read. People often skim blogs. You want to make sure that your readers are absorbing the right information.

Use Headings to Highlight Key Ideas

Most blogs include headings. Headings can help with SEO and highlight key points for your readers. You may want to use multiple headings (H1, H2, H3, etc.) if you are writing a lengthy blog post.

Again, many people only skim a blog for information. If your post is long and does not contain headings, readers may not find it helpful.

White Space Makes Blogs Easier to Read

Lawyers love writing long, detailed articles. Remember, your blog is not a law review! While your readers are looking for helpful information, they probably don’t want a treatise. Again, they may just skim your post.

White space is the space around your text. It makes content easier to read on a screen. Try to include a good amount of white space on your blog. Break your text into small, easily readable segments.

Use Calls to Action

Use Calls to Action

A call to action may be an offer for an e-book, a subscription to your newsletter or a free consultation. On your blog, you are not selling your law firm. But, potential clients may want more information than your post provides.

You can convert a reader into a potential client by offering a call to action. Calls to action offer valuable information in exchange for contact information. You can strategically place offers for newsletters and free consultations at the bottom of a blog post or on the sidebar.

Once you get a potential client’s information, make sure your law firm follows up and contacts them (either via email or by phone).

Make Sure Your Post is Mobile-Friendly

Your law firm’s website should be responsive. In other words, your website should format itself to fit your reader’s screen.

It can be challenging navigate a traditional website on your smartphone. Smartphone and tablets are the most common way for potential clients search the internet. If your website is hard to read (or outdated), they will go elsewhere for information.

How to Publicize Your Blog Posts

Social media is one of the most effective ways to share blog posts. Use your law firm’s social media feeds (including Facebook, Twitter and LinkedIn) to promote blog posts. If your lawyers have their own professional social media feeds, have them share posts.

The hope is that your posts will be shared by clients, other lawyers and everyone else on the internet. If a blog post goes viral, your law firm will have tremendous exposure.

How to Use Data to Build a Better Blog

You can track a blog’s impact by using tools like Google Analytics. As your blog grows, look at which blog posts get the most views, shares and comments. Do these blog posts have a similar subject or format? Do your readers respond better to list posts or infographics? Use this information to create more popular blog posts.

Legal blogging is an art and a science. Your law firm needs to write compelling content and structure it so your readers (and the search engines) value it. This can take time and effort. If you need help with a blog, there are consultants and writers who can assist you. Visit the following blog for a perfect example to follow when it comes to formatting and blog content: http://www.losangelesduilawyernow.com/blog/.

Legal Branding

How Can Law Firms Retain Clients?

Too often, law firms focus on getting clients, rather than keeping them. A successful legal brand attracts good clients and turns them into brand advocates. And, comprehensive branding and marketing strategy can help with client retention.

Law firm brands are the public expression of your firm’s culture and mission. It is more than a logo, slogan, or website. Branding also includes client communications and relationship building.

The Importance of Customer Service

The Importance of Customer Service

Marketing does not end when a prospective client signs a retainer. Your clients expect more than litigation services. They hired your law firm because they liked your culture and mission. Now, you need to put the rubber to the road.

Every client interaction should reflect your law firm’s brand. If you promised to be compassionate and friendly, don’t push clients off the phone. You and your staff need to be living examples of your firm’s brand identity.

Welcome your clients to your community and keep them engaged. Send targeted newsletters or blog posts. Ask them for their opinions. (For more information, see our article about client questionnaires and reviews.) Show your appreciation.

And, keep them updated on their cases. There is an increasing number of software solutions that can help lawyers communicate with their clients.

The Benefits of Client Relationship Management (CRM) Systems

The Benefits of Client Relationship Management (CRM) Systems

Communication is vital to the attorney-client relationship. Small firms often send letters to clients. But, you may want to consider using a legal Client Relationship Management (CRM) system.

CRM software is more than a client database. These systems give a structure to client communications. You can schedule appointments, phone calls and other communications through CRM software. CRM’s also can track leads and help convert them into clients.

If your law firm struggles with client communications, a legal CRM may help improve your organization.

The Benefits of Project Management Tools

Lawyers rarely think of themselves as project managers. But, you are working with a group of people to resolve a problem—it’s a project!

Law firms can use project management tools or a client portal to share documents and information with clients. While email can do the same thing, it may be easier to have all your communications in one place. (No one likes searching through email.)

Project management systems and client portals may also be more secure than email. It is easy to waive attorney-client privilege in an email thread. And, privacy is not assured when you email a client’s work or shared personal account. (At the least, encrypt and password-protect your client emails.)

No matter how you communicate, make sure your clients are updated and engaged in your legal representation.

Engage Clients Through Blogs and Social Media

Engage Clients Through Blogs and Social Media

Blogs and social media are a great way to engage clients. A law firm can give legal updates, helpful advice and feel-good moments to their clients through blogs and social media feeds. These posts will keep you in the forefront of your client’s mind and can build trust.

For more information, see our articles about social media and blog posts.

What is a Brand Advocate?

What is a Brand Advocate?

A brand advocate is a law firm’s best marketing tool. Lawyers and staff members become brand advocates when they embody the firm’s brand identity and core values. Clients become brand advocates when they share your message with others.

Lawyers often get their best referrals from their clients. A client’s review or recommendation is invaluable. And, it extends your law firm’s brand. Firm reputation is a huge part of your brand, and nothing is more authentic than a client’s expression of your brand identity.

Even if you lose a case, a client can become a brand advocate. If your law firm exceeded their expectations in customer service, communication and culture, they still may refer you new clients. Good results can come in a lot of forms.

Every client interaction should reflect your law firm’s identity. If you have questions about law firm branding and client retention, contact a branding consultant for help.

Legal Branding

Should I Brand my Different Legal Practice Areas?

Successful legal marketing is based on brands. A legal brand is not just a logo. Instead, it is a law firm or lawyer’s public image. Usually brands focus on culture, identity and mission.

Brands help differentiate a law firm or lawyer from its competition by educating clients on HOW and WHY they practice law. Clients often choose a law firm or lawyer because of an emotional connection or shared values.

Most law firms have multiple brands. These brands can include:

  • Law firm brands
  • Personal (lawyer) brands

Each of these brands is a separate identity and personality. (For more information, see our article about the relationship between law firm and lawyer brands.)

Large firms may have practice area brands. These brands are sometimes called subsidiary brands.

Why Should a Law Firm Use Practice Area Brands?

Why Should a Law Firm Use Practice Area Brands?

Law firms usually have more than one area of practice. Sometimes, these practice areas can be easily branded together. For example, workers’ compensation and Social Security practices can be branded similarly. (Both sets of clients are facing medical uncertainty, cannot work and want to assure their financial security.)

But, different practice areas can appeal to different buyer personas. A buyer persona is a subset of a law firm’s client base. Law firms can use buyer personas to attract their ideal clients through targeted marketing. (For more information, see our article about legal buyer personas.)

Your criminal defense buyer personas may differ greatly from your law firm’s Child SSI personas. If your law firm is having difficulty attracting the right clients, it may want to consider practice area brands.

But, there are risks involved when a law firm uses multiple brands. Sometimes, the brand messages and identities can conflict. Personal and subsidiary brands can also dilute the law firm brand’s core message.

Factors to Consider Before You Build Practice Area Brands

Factors to Consider Before You Build Practice Area Brands

Again, practice area brands are not always necessary. A law firm should evaluate their practice and law firm brand before creating new brands. Introduce new brands only when they give a strategic advantage.

Are Your Buyer Personas Different?

Your law firm should do market research about their buyer personas. Have each practice area create a list of their buyer personas. You can use your own client data to determine what types of people use each practice area. Competitors’ websites also may give insight into untapped buyer persona markets. (Who are they marketing to?)

Once each practice area has described its buyer personas, compare the lists. You may be surprised to see that the demographics are similar. If there are marked differences, your law firm may benefit from practice area branding.

Is Your Law Firm Brand Too Narrow?

As law firms age, they often change missions or diversify. A business law firm may grow to offer estate planning and bankruptcy assistance. If the law firm’s brand stays narrowly focused on business development, it may not attract the right clients to its other practice areas.

Rebranding can be a good thing. An outdated or overly defined brand can cause tension in a law firm. Lawyers whose practice areas are underrepresented (or ignored) will feel left out. Their brands will conflict with the law firm identity, and they will lose clients.

Before building a separate brand for a practice area, make sure your law firm brand has room to grow. All of your subsidiary and personal brands should fit under the umbrella of your law firm brand.

If your law firm brand seems too narrow, shift your focus from one area of practice to your firm’s core values. A strong law firm brand often focuses on its culture and mission. Talk about what makes your firm exceptional.

Does a Practice Area Brand Dilute your Law Firm Brand?

Your law firm’s brand is your most valuable marketing asset. If your firm creates too many brands, it risks diluting its message. Make sure you align all brands, both subsidiary and personal, with your overarching law firm brand.

Build a practice brand as a subsidiary. It should use the law firm’s logo and color palette, if possible. A subsidiary brand may have a different voice or outlook, but it should be clear that it is part of your legal organization.

Branding can help attract and retain clients. But, it’s difficult to define and build a brand. If your law firm is struggling with its brand, or is considering a rebrand, it should contact a marketing professional.