Category: Local Branding

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Local Branding

Money Saving Ideas For Parents

Having children is the most rewarding, enriching, and exciting thing a person can do, It is also one of the most expensive.  According to the United States Department of Agriculture, the cost of raising a child to the age of 18 is roughly $300,000, (and I doubt that even considers the costs of the latest iPhone they think they need by the time they are six). We all want to provide for our children but it is not always easy to make ends meet. However, there are ways we can save money and still enjoy the life we are creating for our families. Below you will find a few tips that will help.

Money Saving Ideas For Parents

Car seat

It has to to safe, not stylish   

Parents tend to think they have to have the best and latest of everything for their little ones. Manufactures know that and put every bell and whistle they can think of on their products. The fact is, your child is going to outgrow many of the things you purchase, long before you even try out all those options. Take car seats for example. Your child will go through at least three car seats (or more). Your car seat needs to be safe and installed correctly. Spend your time researching the car seat and not your money on options.For ideas on what you really need to travel with baby, visit sites like bottlesandbanter.com.

Stroller

Strollers

Did you know some strollers cost hundreds of dollars? They recline, lock, have reversible straps, umbrellas and come with HBO. (Okay, no HBO) Then they fold up and “fit” into the trunk of your car. When you get to the mall, doctor’s office, or the park with your screaming baby in their car seat, you struggle to get this stroller (which is much like a Volvo) out of the car and then fight to set it up. By now your child is having no more waiting and the minute you strap him in, he goes into a melt-down that makes every mother in the area wonder if he is being kidnapped. You push your child, his diaper bag, your purse and the Volvo into the mall, where the fit continues. You end up pushing all that back to the car with one hand and a worn out baby on your hip. The next time you venture out, you grab the $20.00 umbrella stroller that you keep in the backseat and just go.

Money saving ideas

Buy, Sell, Trade

Use consignment shops, shops that buy and sell baby clothes and save a bundle. It is shocking how fast a kid grows. They often outgrow something before they even wear it. Sell it at a shop like Once Upon A Child or on EBay. Take good care of the clothes your child wears. You can trade them if they are in good condition. Co-Op with other parents and have swap meets. Get the most out of your child’s clothes and the things they need.

Support Groups

Make arrangements with friends to trade off babysitting, mother’s day out and other things that cost you money. The group I was in even cooked double meals once a week and traded. That way we always had a meal in the freezer that we had not had the day before. Take turns taking the kids to dance class, practice, or the park. You save money and find a little time just for you.

For more ideas, visit www.femmefrugality.com. This site is a great go to site for just about anything parent/ money related! There are a lot of ways to save money listed on the internet. Use common sense and remember one rule.  Just because you did not have it as a child, does not mean your child needs it.

increase your sponsors with branding
Local Branding

Attain Athletic Sponsorship through Branding

Attain Athletic Sponsorship through Branding

Gaining sponsorship as an athlete is never the easiest thing to accomplish. But it’s more than worth it when you have the funding that you need in order to continue to compete regularly without worrying about finances.

With the right athletic sponsorship, you’ll have the ability to participate in every event for your sport if that’s what you desire. You will not have to worry about fees because all will be handled by the endorsements made by your sponsors. Do you intend to compete athletically on a professional level? Are you running for charity? Follow the simple steps that we share with you today to make attaining sponsorship a breeze.

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Five-Step Branding Process to Attract Athletic Sponsorship

1. Learn why companies pay to sponsor athletes – it’s always best to start at the beginning. If you learn and understand why companies sponsor athletes, it will make it much easier for you to attain sponsorship and funding. In many cases, businesses will sponsor professional athletes with the intention of associating their products and services with them. By associating their products and services with you – the successful athlete – businesses can use this connection to attract more customers from their target market. When looking for companies as potential sponsors, consider your image, your personal brand, and the types of athletes that certain companies usually sponsor. If you fit their typical target, then by all means contact them to find out if sponsorship is possible.

2. Build a fan base – if you are a runner – as an example – and you show up for a race after race and even finish with decent times, there’s no guarantee that anyone would consider themselves your fans. You have to cultivate a fan base and build an audience. Media coverage is a great way to create fans. Social media is an excellent way to connect with people that are interested in what you do. Tap into all of these areas and build a rabid fan base of happy followers!

3. Evaluate potential sponsorships – as an athlete, you may pick and choose potential sponsorships. Choose sponsors in accordance with your values and remember that there is more to sponsorships than money. Plus, picking the right partners will help you gain more attention in the limelight. Make sure to choose sponsors that deliver additional exposure as well as sponsorship money.

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4. Find the right points of contact – as you research potential companies to sponsor you, keep everyone in mind. Do not dismiss small businesses or local organizations. Your local audience is definitely your target market and finding local sponsors will be a lot easier than finding them on the national level. Locating the correct points of contact at these organizations doesn’t need to be difficult. Find somebody currently sponsored by the company and ask for their help.

5. Initiating contact – now that you’ve developed an audience and found the ideal sponsors, it’s time to initiate contact. When reaching out to your initial contact, send this person a proposal. Make it short and sweet and shoot for 50 to 100 words. This should be long enough to get your point across without being too long and wordy.

Use this information to attain athletic sponsorship through branding.

Wedding planner
Local Branding

Effective Wedding Planner Marketing Strategies

It’s a great time to become a professional wedding planner. Statistics recently gathered in 2012 show us that the average income for a wedding planner is more than $45,000, which is well above the national average. And 10 year projections demonstrate that industry will grow by 33%.

Why Become A Professional Wedding Planner

Wedding planner

On average, most wedding planners get into this industry by working for a larger firm. Some self-starters jump into this occupation and immediately go into business for themselves. No matter which situation you find yourself in, building your new unique brand is necessary so as to create an excellent reputation while building your own brand.

If you are just getting started in this industry, using effective marketing strategies will help develop your brand and create name recognition that will eventually lead to bigger and better clients.

Let’s look at some of our favorite wedding planner marketing strategies right now.

Wedding planner

Making a Connection with Your Target Audience

In an effort to have success in business, you must figure out your target audience. And once this information is discovered, you can then create a focused marketing plan that will help you reach these individuals.

Thankfully, as a wedding planner, discovering your target audience is very easy. It’s probably easier than any other business model. Connect with your audience and use proper strategies to build your brand

So who is your target audience? For the most part, your target market is women in their 20s and 30s. And as you can probably figure out, these women have yet to be married.

Since your target audience is relatively young, it’s easy to find them online. Social media is a great place to build a wedding planner platform.

Sure, you can have success using traditional marketing methods. But those methods are often very expensive. Most likely, when first starting out, you will not have a huge marketing budget at your disposal. So going the social media route makes the most sense for a number of different reasons.

Economical ways to get your message in front of your target audience includes building platforms on Twitter, Facebook, and especially Pinterest and Instagram. Utilizing these platforms is the cost-effective way to build your online brand and connect with your target market.

Content marketing

Use High Quality Content to Build Your Online Brand

Besides relationship building through social media, disseminating high quality content is another powerful way to build your online brand. And if you create the bulk of the content yourself, you’ll put in sweat equity without needing a large content budget.

Content market is the ideal way to expand your reach even further. And not only that, when you share high-quality content with your target audience, you will establish credibility and authority in the wedding planner niche. This goes a long way to converting potential prospects into paying customers.

Are you unsure of the type of content to create with the aim of building your online brand? We found an excellent example of the perfect wedding planner’s blog. You can check it out by visiting the blog  of San Diego wedding planner Amy June.

Conclusion

Getting into the wedding planning business is a great way to develop a healthy financial future. Use the strategies presented today to help effectively market your wedding planner business online.