Category: Local Branding

Digital BrandingLocal Branding

Dos and Don’ts When Designing Your Business Logo

A logo is the first thing customers notice and remember. It’s the face of a business. Designing a logo can be as challenging as coming up with a business name. A successful logo design is the one that sticks even when the name is forgotten. It should speak to people even without any words. Just like that of McDonald’s – people crave for burger and fries whenever they see the big Golden Arches that resembles an M.  The logo is what makes you as a business.

To make sure that the logo you create will stand out and be as effective as that of the top brands right now, here are the dos and don’ts in creating your business logo.

Simplicity

Do
Make your logo simple and clear. Most of the best companies have the simplest logos. Take Nike, for example. When you see their logo printed on something, you’ll know it’s Nike, and you’ll know that it’s a quality product.  Let the logo do the talking for you. It should express your business’ quality and philosophy without saying a word.  Do ask for a design proposal from your designer and show it to a few of your people to see if it’s appealing to the majority.

Don’t
Putting too many images or details make the logo difficult to understand and remember. They defeat the purpose of having a logo, which is a representation of your company; you should’ve just written an essay if that’s the case.

Uniqueness

Do
If you want to stand out, you have to be different from the rest. For instance, if you want to start a burger business, you know that there are so many burger joints out there and they all have burgers in their logo. If you make your logo a burger too, you can’t say that your burger is any different from theirs. Think of something that will say burger without the actual burger. If you pull that off, your logo will surely click and will be remembered among the rest of the burger logos.

Don’t

Making a logo after another similar business isn’t going to work and may put you into trouble, so don’t bother making it. Creating a logo is your chance to show that you’re different, so don’t try to make a logo that looks the same as another just to show that you’re at par. You’ll just be ridiculed and laughed at, and your business will not stand a chance with the big ones. Your logo is not just a marketing tool. It’s going to be your brand’s image, and you’d want your image to be unique. So, squeeze out your creative juices and come up with a logo that’s original and one of a kind.
Font

Do
Make a logo that is easy on the eyes. A clear and straightforward logo utilizes fonts that are not too complicated. If you are creative enough, you can use a custom font – this will make your logo even more unique.

Don’t
Don’t make it hard for your customers to read what your logo is saying. If your logo is too complicated and unreadable, people will stay away from your products too, and that’s something you don’t want to happen.

Colors

Do
You may combine colors, but it’s best to stick with only a few. Three colors are acceptable depending on the design and concept, but two is ideally the maximum. Research the meaning of each color before you decide on which color you want to use for your logo. For instance, you wouldn’t want to use red or black if your business is about organic products. Colors also have emotional effects, so make sure that the logo’s colors stimulate the right emotions.

Don’t

Using more than two colors is an art but not particularly helpful for a logo. Colors that don’t convey the meaning or essence of your business are not the right ones.

Consistency

Do
Make sure that when you’ve come up with a logo, you’ll stick to it. This is how your brand will be recognized and remembered. Hence, when you create a logo, try your best to make one that you can live with for the rest of your business’ life.

Don’t
Changing your logo often will confuse your audience. You’re not promoting a good image and you will lose customers. No one will remember your company if your logo keeps on disappearing for a new one.

Meaning

Do
Create a design that has a meaning. You can’t just create an image without knowing what it’s for or what relevance it has for your business. There may be times that you’ll be asked by clients about the significance of your logo design, so you should have an explanation for it.

Don’t
Not knowing your logo will mean that you don’t know anything about your business. Don’t let your logo fail you. It represents your business and what you want your audience to feel about it. It’s your identity, so don’t make one that doesn’t have any relevance or meaning to your business.

Keep these tips in mind and always remember that your logo will define your business. Make it simple and understandable for people to remember. The most successful logos are the ones a child can recognize. Opt for lesser words and focus on just the logo itself. You will see the benefits of a well-designed logo to your business in the long run.

Local Branding

How To Create An Eye-Catching Exhibition Stand For A Tradeshow Or Event

Participating in trade shows or exhibitions is a great way to get the word out about your business. Unfortunately, however, it can be a little bit hard to stand out at these events, simply because there are so many other businesses participating. That is why it is so important to put a lot of careful thought into your exhibition stand. To create an eye-catching display that attracts a lot of attention, try using these seven tips:

Make The Design Of Your Stand As Noticeable As Possible

Creating a showy, noticeable display is the best way to grab the attention of people as they walk by and any good exhibition stand designers will help you achieve this. This is one situation where you definitely don’t want to blend in with the crowd. From a design standpoint, there are plenty of different ways that you can set your stand apart from those of your competitors. For instance, you can choose a stand that has a tall wall where your logo is prominently displayed. Bright, vibrant colors also do a great job of drawing the eye of anyone who happens to be walking by.

Create A Well Lit Area

The right lighting can make a big difference in the appearance of your stand. Use LED strips or spotlights to draw attention to key features that you want people to notice. Avoid going overboard, however, since bright, glaring lights can wind up driving people away. The key is to position your lighting in such a way that it enhances your booth rather than detracting from it. The right lighting design can make a real difference in how people perceive your stand and in how easy it is for them to see your products.

Take Advantage Of Social Media

Showcase your exhibition stand online through the use of social media. If you make it eye-catching enough to stand out at the show, it most likely will also get a lot of attention online. Best of all, social media makes it easier than ever to reach your target market. Sharing photos of your booth is especially important if you participate in a lot of different trade shows or events throughout the year. The more often you display your booth online, the easier it will be for people to recognize it when they see it at a show. Social media offers a lot of unique opportunities to connect with potential customers, making it a great marketing tool.

Consider Offering Refreshments

When people go to trade shows, they typically spend about five hours checking out all of the displays. By the time they reach your booth, they may be starting to feel a little bit tired. Offering refreshments is a great way to draw them in. You don’t have to go overboard. A simple drink or a small snack is usually enough to get people to stop and check out what you have to offer.

Create A Theme For Your Booth

Designing your booth around a central theme can be an effective marketing option. If you have an existing marketing campaign going, you can use that as your theme. Alternatively, you can come up with a new theme that is based around one of your new products or a new service that you are offering. Every time you create an exhibition stand, you have an opportunity to share your marketing message with the world. Choosing a different theme for each exhibit is a great way to get the word out about the products or services that you are most interested in promoting.

When creating an exhibition stand, it is all about paying attention to the small details. If you are hiring a company to build your stand for you, it is important to talk with them about your business so that they get a better idea of exactly what you are trying to achieve. Participating in trade shows is a great way to not only reach new customers but also to connect with other businesses. To get the most out of the exhibitions you participate in, it is well worth building a stand that you can be proud of.

Local Branding

5 Ways Promotional Models Will Boost Your Sales This Holiday

With the festive season around the corner and I’s a wonderful opportunity to boost sales. Every business owner is looking for ways to beat the competition. It’s high time you went on a creative streak to find a way to boost your sales. A wonderful idea to consider is to consider using promotional models. These can do a wonderful do of promoting your products and leaving a lasting impression on customers. Apart from boosting sales of existing products, the models are also essential when launching a new product. Take a quick glance at these 5 ways promotional models will boost your sales this holiday.

Image credit: uaestaff.com

1. Boosting your brand

It pays to create a lasting impression on the minds of customers. You have to have innovative ideas on how to create brand awareness about your products. Using promotional models will provide the right exposure to your brand needs. Additionally, your brand will get the promotion it requires. People will get to know about your products and develop the desire for them. So, professional models from an agency are a wonderful idea to introduce your products to the market.

2. Enhancing sales

The role of the marketing department in a business is to see a boost in sales. Innovative marketing ideas are required to make people get carried away by your promotional ideas. This is a wonderful idea to boost sales. Using promotional models is the trick to create a lasting impression on the market. This will make your brand gain immense popularity leading to growth in sales and better ROI.

3. Grabbing attention in the market

It’s a great idea to contact modeling agencies in Dubai for a male for promotional this festive season. These will help promote a particular product to target a specific audience to make market segmentation easier. This will ensure that your products grab the attention of people who need it. Additionally, marketing to the right market segment will help make our product gain popularity. The models can distribute fliers and give direct information about your products. These models will significantly make you a leader in your niche.

4. More successful product promotion

Regardless of whether you’re to sale in an exhibition or discount sale in your store, it pays to invest in promotional models. Attractive models are a wonderful idea to make people come to your store. These models capture the attention of people and help highlight your products and services. Having welcoming models at your entrances is a simple and innovative way to grab customers’ attention. This will significantly increase traffic to your store and more sales.

5. Offer an extra hand

Another way of investing in promotional models can enhance your sales this festive season is by giving your staff the chance to focus on core activities. The festive season is bound to be very busy. Therefore, you have to plan for ways of handling the huge number of customers. Apart from hiring regular staff that might not know what to do, hiring promotional models is a smart idea.

Wrapping up

The Christmas season is when businesses record the highest sales. To ensure you make the most from this period, hiring promotional models is a smart idea.

About the author

Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about Arts & Entertainment.

Local Branding

What Is an RTO and What Would You Need to Start One

The education industry is a vast and diverse one, however, not all of its beneficial aspects are intellectual and altruistic. By becoming an RTO (registered training organization), you can provide an invaluable service to those who desperately need it while making a profit for yourself along the way. RTO is an organization that provides vocational education and training (VET) to students in order to prepare them for their specialized careers later on. Now, even though there are over 5000 RTOs in Australia, most of which are in specialized niches, there’s still some room for growth and advancement.

1. TAFE vs. RTO

Before we proceed to discuss this important issue, it’s important to mention that there are a lot of people who mistake the term TAFE (technical and further education) with the term RTO. While on the surface, these two terms may sound somewhat similar, the fact is that TAFE is government owned and RTO is privately owned makes all the difference in the world. Other than this, TAFE is less niched than RTOs, which are mostly oriented towards equipping one to deal with a very narrow, specific set of services. As for the popularity and the issue of how widespread both of these organization types are, last year about 2.4 million students enrolled in various RTOs across the country, while only about 739,000 did so in various TAFE organizations.

2. RTOs in the business world

One of the greatest differences between RTOs and the traditional, formal, education, lies in the fact that RTO has a great application in the business world. First of all, an RTO expert can make an estimate of skills that are in the greatest demand by your business, as well as compose a development of training program that will allow for it to satisfy its needs. Other than consulting and planning, an RTO can provide training equipment, personnel and reliable RTO materials that are necessary for this task. Most important of all, sometimes knowledge isn’t enough and, in that case, RTO can produce a nationally-recognized qualification or a certificate. In other words, the RTO system isn’t just an element in the present-day business world, it’s one of its supporting pillars.

3. Steps to start an RTO

In order to launch your own RTO, you need to apply for a registration and fulfill several vital steps. First of all, you have to complete the application, pay all the fees for initial registration, go through an initial annual RTO registration charge (right away) and, of course, meet data provision requirements. Keep in mind that this organization isn’t just educational but also financial, in nature, which is why it’ll have to undergo a thorough audit. Later on, if necessary, you’ll have to make certain changes to registration and renew it year after year. Australian Skills Quality Authority is in charge of this and their decision is final, yet, their decision can be contested and changed, provided that you manage to persuade them otherwise. Still, the body reviewing your registration usually tends to be fair and unbiased.

In conclusion

Regardless if you’re someone with an aspiration of starting your own RTO or merely aim to collaborate with one (individually or as a business). Knowing how they work, why they are relevant and what types there are may help you understand them better. As for the registration process, getting familiar with the organization in charge of their approval and supervision might help you trust them substantially more in the future. Either way, all of the above-discussed is a common knowledge that’s more than worth possessing, even though a lot of people still remain oblivious when it comes to specifics of this topic.

Local Branding

6 Ways to Improve Brand Positioning (Fast)

Brand positioning is essential for any online business these days. It refers to the way your brand is positioned in your customers’ minds. It occurs whether or not you have a strategy in place because your customers will always have an impression of your business.

But you can help to direct your brand positioning by creating a distinct impression on your customer and ensuring they associate your brand with something desirable.

So, how can you set about improving your brand positioning? There are many ways, but here are six to help you get started—fast.

1. Determine Your Brand’s Personality

The first thing you need to do is determine your brand’s personality. Your brand already has a voice, whether you have made an effort with this or not. Customers will encounter this whenever they land on your website, see your social updates, or click your ads.

You should start by deciding what you want this voice to be. Should it be funny, strict, youthful, serious? Your voice will play a large role in your brand’s personality and how your brand is perceived by your customers. If you do not have a clear brand personality, you are increasing the chances that you will be forgotten all too easily by your customers.

Your personality is determined by the words you use, the design of your website, the types of social updates you post, the ads you run—everything that you do.

So decide what you want your brand personality to be. Create a firm idea of your brand voice, then write down exactly what you are going for and share it with all the stakeholders so they can use this to influence their activities.

2. Decide What Makes You Special

Why is your business different? Why would people want to choose you over your competitors? You need to know this if you want to stand out, and that means you need to know your unique selling proposition (USP).

This will help you to differentiate yourself in a competitive environment. Once you know what makes you special, you can communicate this to your customers.

This can be surprisingly tricky, but one good way to start is to look at your competitors and see what they are doing. As you look over their products, can you pinpoint ways in which your products or services are better?

Perhaps your products have something special about them, or maybe the way you do things is superior. If you were trying to convince someone to choose you, what negative aspects would you highlight about your competition? Do they take too long to deliver orders? Do they charge too much?

A fine example can be seen in the chocolate brand M&Ms. Claiming to melt in your mouth rather than your hand is a simple USP that appeals to a consumer desire that they might not have acknowledged themselves. The chocolate market is one that is heavily saturated, and yet this USP lifts M&Ms above the fray.

Create a list of the strengths and weaknesses of your competitors and determine what it is about your business that would make your customers want to choose you. Once you know, you can start making sure your customers know about it.

3. Know Who Your Customer Is

You also need to know exactly who your customer is. You may think you know, but do you really? You cannot position your brand properly until you know this; you have to position it at someone.

Create a marketing persona, or a few of them, and determine everything about your target customer. This should include their interests, dislikes, hopes, fears, the movies they watch, and more. See what they do on social media and work out what is important to them.

This can have a huge impact on improving your brand positioning. If you know who they are, what they want, and what matters to them, you can position your brand more effectively.

4. Tell Your Brand Story

Tell your brand story based around how you came into being, the problem you solved, and how your product or service was the solution. You will probably have one main product or product line that determines who you are and how your business came into being. Perhaps this is the product that you started your business around.

Telling your story can help to form a bond with your customers and highlight your shared values, which makes you come across as more trustworthy.

You see this all the time with nascent ecommerce businesses looking to get ahead of competitors in the digital space. For example, electronics websites are a great investment for entrepreneurs. There will always be a market for the latest gadgets and tech, but in such a saturated market it can be tough to stand out.

By creating a unique brand story that resonates with customers, brands can position themselves as more than simply a business. Brands can become relatable, friendly, and human.

5. Create a Positioning Statement

When you have done all of the above, you’ll be ready to create your positioning statement. This is a short statement, just a sentence or two, that communicates your value. It should include details of who your business is targeted at, why it is special, how you meet their expectations and how you fulfill their wishes.

This is an internal state for your business, so don’t worry about how snappy it is. Simply use it to influence your decisions, especially when it comes to marketing.

Your tagline is a shorter version of this that is more customer-focused. This is an external statement that you can use on your website or packaging. It’s usually punchier than a positioning statement and more memorable, and it can help you to quickly communicate your brand value.

6. Connect Emotionally with Your Customers

Finally, focus on connecting with your customers emotionally. You will only reach your customers and have an impact on them with an emotional connection.

One of the best ways to do this is with content, which provides you with an opportunity to go more in depth. Use content on your blog, for example, to engage. Don’t just promote, and instead use your content to educate and inform to connect on an emotional level.

These six tips will help you improve your brand positioning in no time at all. But don’t forget one of the most important things of all: consistency.

You need to be consistent with your brand positioning if you want to maximize its effect. Once you have determined your voice and your values, ensure you remain consistent everywhere, including your blog, advertising, social media, customer support, design, use of words, images—everywhere.

This way, you will help to make your brand more memorable and avoid confusion, creating a stronger connection with your customers that will last.

Patrick Foster, Ecommerce Enthusiast, and Entrepreneur

I’m a freelance ecommerce expert & serial entrepreneur. I love to write articles on ecommerce branding and content marketing for ambitious online sellers and hope to share some useful insight that will help to grow your business.

Local Branding

A Guide To Environmentally Friendly Promotional Products

It is our responsibility as humans to care for the environment and keep the earth safe, not only for the sake of mankind but also for the animals and plants.  The majority of experts, and the non-experts agree that humankind has not done enough to keep up their responsibility.  It is time to improve on our work.

In an effort to continue moving forward regarding environmental care, we would do better to market our efforts.  Too many businesses rely on chintzy products that are funneled to landfills; thereby, adding to the problem of environmental destruction instead of environmental reform.  Our company advocates an alternative approach where your marketing collateral will help save the earth.

Instead of utilizing paper bags that are as detrimental to the planet as plastic bags, if not more, it is time to modify the bags into items that can be reused.  One should also consider clothing, office supplies, accessories and awards that are not created using renewable materials and do not pollute the water or air.  To make a dent in the green movement’s objectives, while still impressing customers and generating crucial band impressions, you should consider taking these factors into account.

Promotional Products That Do Not Harm The Planet

This post is going to focus primarily on bags.  Why?  Well, statistics show that bags tend to build more impressions than any other promotional item.  For example, a promotional bag will over 900 impressions per dollar; whereas, writing utensils and shirts receive only 500 impressions, and even billboards receive only 500 impressions. 

Taking these statistics into account, brand impressions increase for fewer items overall.  This means that you can purchase fewer products and be more environmentally friendly and you can get them at low low prices.  So, why do people insist on buying mountains of collateral when they could purchase some promotional bags and see the same level of promotional efficacy?

Of course, not all situations call for bags.  Regardless of whether you are sending thank you gifts to a customer, filling out a convention booth or dressing up a gift store, you may prefer other products.  With this in mind, below are our top ten favorite eco-friendly items from the baggy side of life and beyond.

1.  The rPET Bags

Considered the holy grail of all eco-friendly products, the rPET bag is one that can be reused each day and can be recycled itself.  The rPET bag is created using recycled poly terephthalate and is available if a four-color silkscreen.  It is developed using 80 percent recycled water bottles, and it comes in both matte or gloss lamination.  The 20-inch laminated handles are available for maximum comfort.  Use this eco-friendly bag when at conventions, trade shows, at a retail register or to say thank you to customers.

2.  Cotton Toiletry Bags

Cotton is one of the renewable and biodegradable resources, making it an ideal option for all types of promotional products.  Due to the fact that people require storage bags when travelling, we recommend the cotton toiletry bag as a promotional product.  They can also be used for alternative functions, such as a snack pack for health-conscious travellers, so you don’t have to rely on take-away services or as art supplies for children.

3.  The Cooler

Coolers are traditional fare for fishing trips, picnics, hiking, and other outdoor activities.  With a good cooler at your side, you can keep all beverages and food cold during a long, hot day without relying on an air conditioner or ice.  As the majority of people enjoy using a cooler, and keep them on hand in their trucks and cabinets, they are also a great promotional product.  Not only are you are guaranteed that the cooler will not be thrown away before their usefulness runs out, but they are a great canvas for store names, logos, missions statements and much more.

4.  Clothing

While shirts gain fewer impressions per dollar than promotional bags, 200 impressions is not something to turn your nose up at.  Moreover, clothing tends to last much longer than most items, particularly if you order items that are made to fit the human body – say goodbye to shapeless t-shirts for females!  When the clothing is made from 100 percent, organic cotton, then the item is also biodegradable.

5.  Storable Pouch Bags

The storable pouch bag has become a mainstay in grocery stores and artisan shops, primarily because they are so useful.  Our Ripstop nylon fabric with drawstring closure bags is lightweight, strong and cheerful; therefore, they are able to fold into small package for storage in center consoles, glove compartments, drawers and backpacks.  The final result?  A bag with high durability that will last for years, and will always be useful when travelling.  Due to the fact that it is so small, this type of bag is less likely to be thrown away than other bags.

6.  Reclaimed Cork Pet Mats

Humans and their furry friends have a long history of comradeship, regardless of whether you are a cat or a dog person.  So, what better way of drawing in the pet crowd than by using reusable cork mats?  The reusable or reclaimed cork mats are ideal for sleeping, eating and litter-boxing (in the case of cats).  They are made from reused cork, so you can use the material to absorb spilled liquids or give the companion a comfortable place to curl up.

7.  Kitchen Accessories

Kitchen accessories are an instant hit regarding reusable items ranging from customized bag clips to bamboo cutting boards.  The boards are a renewable resource and clips can be used until the end of time.  Providing promotional kitchen accessories is a great way of stocking customers with branded items, safe in the knowledge that you are not contributing to their world of rubbish.

8.  Beer Bags And Wine

We are not going to step over the line and say that all people enjoy beer and wine, liquor and cider, or even fizzy soda.  However, during a survey of family, friends and work colleagues, we came to the conclusion that most people enjoy a cold drink of some sort.  This is where beer and wine bags can be beneficial as they make the ideal gifts with value-added advantages and for-sale perks.

9.  Small Totes

Not all people enjoy an extra large grocery bag, particularly at a small boutique or trade show where items are less bulky.  In some cases, the more beneficial option is a small tote.  This tote bag is ideal for holding pamphlets and papers and conventions, clothing and jewelry at boutiques, and jars of truffles or olives at upscale grocery stores.

10.  Edible Promotional

The ultimate eco-friendly promo item is the one you can eat.  The edible gift leaves no trace, so it is maintaining a green approach to environmental care.  Aside from small packaging, nothing enters the landfill.  If you want to stack up on promotional items, you can always fill a bag with edibles for a gift basket or package for purchase in the store.  The latter offers customers the option to purchase gifts for others, and your branded bag leaves the store to begin generating promotional impressions.

Final Words

Using the information above, you can see that you do not need to look too far to find environmentally friendly alternatives to suit your needs and begin generating brand impressions.

Workplace branding pays off
Local Branding

The Importance of Workplace Branding

Workplace branding or office branding is an important yet underrated element of running a business. Basically, office branding is all about shaping the dynamics, infrastructure, and décor of an office so that it reflects the theme and values of the respective company.

Workplace branding is much more than covering your office in a certain colour or displaying the company logo everywhere. The process is all about creatively designing the office and taking every aspect that can influence the productivity into consideration.

Effective workplace branding changes the entire working environment and can have an impact on employees’ performance, beyond your expectations.

The importance of workplace branding of workplace branding

The Importance of Workplace Branding

Workplace branding is quite important for organizations operating at any operational scale. Here’s how it influences a company.

Boosts Employee Motivation and Productivity

Workplace branding can have a massive impact on employees. A working environment that is not only comfortable but also aesthetically pleasing will be conducive to a more motivated and. therefore. more productive workforce. Simple gestures like providing ergonomic furniture can show employees how important and valued they are, so it’s important when rebranding your office space you take into account the comfortability of the staff and even ask their opinions on the design.

A relaxed environment and a comfortable working experience enhance productivity in order to get more done, enhance creativity, and presence of mind. They’ll put in more effort into completing a task, resulting in greater productivity.

Encourages Loyalty in Employees

Workplace branding reinstates a strong sense of pride in the company. It makes the employees feel proud to be part of an organization that is forward thinking and impressively presented. Subsequently, it encourages loyalty towards the company. Employees will start working with more dedication and rigour due to an increased sense of ownership.

As a result, employee turnover decreases. The organization is able to retain their best employees and avoid spending on subsequent recruitment needs. This saving can be invested straight back into the business and into staff development to reward such loyalty.

Attracts More Clients

Effective workplace branding is also important from a potential client’s point of view. An office branded with the company’s culture, brand value, and theme leaves a massive positive impression on a potential client. It amplifies the company’s ethos, and when done well, an office branding that displays prestige and professionalism will entice more potential clients to do business with you.

More clients mean more business, so subsequently, workplace branding can be a good investment after all.

Standardize workplace branding into your office

How to Incorporate Branding into your Office

Obviously, workplace branding doesn’t necessarily mean that you’ll have to paint everything in the company’s theme colour. The scope of workplace branding is greater than that.

Initially, you can cover doors, fixtures, and some other pieces in the company’s theme colour. Dependent on the nature of your business you can incorporate quirky, show stopping pieces of furniture, games equipment, impressive lighting, and revolutionary electronics.

Next, you can get the company logo printed on places such as glass, the façade of the building, doors, etc. so clients know where to find you. Keeping your hopes of branding your space in mind when you’re renting a workspace in Shoreditch or its vicinity, an office that can be transformed for workplace branding should be your choice, instead of those where you aren’t really allowed to tweak the décor arrangement.

Toot your corporate horn with workplace branding

Toot Your Corporate Horn

Moving to the more important stuff, highlighting the company’s achievements through award displays, press release posters, or product displays in the building is a great example of workplace branding. You can highlight the achievements and success of the company throughout the business centre whilst also displaying areas of perceived growth and aspiration. World maps showing locations where your business currently trades and highlighting locations of interest are great examples of this.

Apart from showing clients and prospective clients that you mean business, these displays can also act as motivation for the employees and directors to achieve the future targets and objectives.You may also honour the company’s all-time best employees, directors, and the owner of the building as part of your effective workplace branding strategy.

Another brilliant method to incorporate workplace branding into your organization is to highlight the company’s moral and ethical values. It must be expressive enough to convey your organization’s corporate culture and brand value.

Workplace branding is essential, especially for a growth oriented organization. Not only does it influence the employees, but also the potential clients or business ambassadors.

For more information, click here.

Digital BrandingLocal Branding

In The Eye Of The Beholder

Is there ever a wrong time to take a photo? Every moment in life offers a chance to take an amazing picture. No matter the expression during the snap of a photo, pictures give people a chance to imagine their own storyline. Every feeling gives you a glimpse of a different moment that can be captured.

How can the color of your skin complexion dictate the best lighting choices for beautiful portraits? Various types of positions create different shades of light. Imagine sitting in front of a bay window ten minutes after sunset. Outside, the street lamp light shines into your window brightly. If you position your head right in front of the lamp post light, you could create the illusion of morning dawn during dusk.

Rays of light shining through windows are fun to use with your imagination. They help create silhouettes and sepia-like coloring for your photographs. The look of eyes in a picture carries a fusion of energy cold or warm. Overhead lights in a dark room can help you highlight separate distinctive features from your face.

Creating a picture that revolves around your eyes being the center of attention may not be so difficult to achieve. I would find a pitch dark black room with light shining through the window. Stand in the dark until you can’t be seen then gradually ease your face into the edge of the light, just enough until your eyes show. It might look spooky but now you’ve given life to a dark silhouette of yourself.

During a photography shoot, every picture isn’t meant to be joyful or sad. Some can harbor aggression in your facial expressions to get your point across. Our clothes often capture the mood of some photos in an interesting way. If your wearing sweatpants and a t-shirt, this could indicate a warm laid back Saturday morning watching your favorite TV shows. An unbuttoned collar on a dress shirt and tie with rolled up sleeves could indicate days worth of work done.

Pictures definitely rely on your choice of personality. Whenever photography takes place, there are some basic lighting positioning such as key light, backlight, and full light.

Using indoor lighting is cool, but there is something to love about the natural light outside. Natural light gives a sense of fresh energy to the field of captured moments.

Although most picture subjects may absorb the natural light better, natural light can be a little more tricky in developing epic photos. Freelance shots are more ideal for natural light is that the sun may rotate to a different position or clouds may cause unwanted shade at times. Each picture can remain unique by applying the same method of photography.

Using indirect natural light can help achieve some of the most defining pictures during your photo shoot. The terminology used for this style is called front-lit. If you are looking to control the shadows from behind, back-lit might be more situational as it hits your subject from behind.

Epic photos are a gift to share with your loved ones. Potential employers might require your modeling services. Storing the collection of photos you accumulate should be easy for people to access. Look into creating a portfolio of your photos by using portfolio templates. By doing so, you can share your photos with anyone, anytime.

If you find yourself uncomfortable with social media platforms, keeping a flash drive of your work on your key ring leaves you prepared for the unexpected. You never know when someone might say do you have any work I can see. Modeling and photography have complimented each other for ages any many more to come. The two are therapeutic for some and an outlet of expression for others.

Remembering the creative use of camera angles rely on your personality. Each photo you take as a model revolves around the amount of energy you project in your photos. The old saying, a picture is worth a thousand words, rules the world of modeling and photography today. Using body language, eye contact, and different fields of energy, will always help your photogenic expressions.

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Digital BrandingLocal Branding

Make Your Company More Visible

When it comes to running your business, you want to be as “visible” as you possibly can. What do all the big successful companies have in common? They are all “visible,” and they can even be recognized by just their trademark, jingle, or even colors associated with the company. That is the product of tactful and repetitive advertising, and it can work for your company as well.

Giveaway items are a great way to promote your business for a couple of reasons. They make the recipient feel as if you value them and they will remember that you gave them something in return for nothing. It is a great way to establish a bond, and the giveaway item that you give them will continue to remind them of your first meeting as well as your business. It is necessary to make contact with a potential customer numerous times before they will actually engage or buy something, so your giveaway is doing a lot of the work for you.

Great things to give away include pens, apparel such as T-shirts or hats, food, water bottles, and calendars. These make great choices because they are inexpensive so you can invest in many of them to give out and they are also useful, or they are items that most people would want. There is a fine line here though. You want to spend as little as you can in your “freebies” since you will be giving them all away, and you want to keep your costs low so that you can afford the luxury massage table but you also want your promotional items to be something that people will want to keep around for a while.

If your massage business is just starting out, you have a lot of work to do to obtain recognition and to become reputable enough that you will draw in clients. The hardest part about starting a business is that you are the newbie and you haven’t had the chance to make a name for yourself and your services are unknown. Once you draw in a few customers, you will be able to get the word of mouth advertising started, and the best part is that it is free. It is also the very best kind since most people will take the advice of those they know over an ad that they saw somewhere.

There are a few ways to make your company more visible. You should start by registering for and going to a conference focused on your business. It’s a great way to engage potential customers. You should also branch out and visit local businesses owners to see if they are in need of your services. You could even offer them a coupon or incentive to try out your services. They may even let you put some of your business cards in their office for customers to be exposed to.

It is important to do this in person, as it is more likely that they will take you up on the offer than if you called on the phone. You could also join the local Chamber of Commerce. They often offer monthly events that may prove beneficial to your business. Trade shows are an excellent way to gain exposure and don’t forget to offer freebies and coupons to draw in customers. You could also host a workshop or free seminar. It’s a great way to introduce yourself, “sell” your service and answer any questions that your potential clientele may have.

Items that can be shared are a great concept since it is likely that more potential clients will be reached. Be sure to give out an extra freebie to every person so that they can pass it on. Be sure to include your logo on your freebies and to include a link to your website or social media account so that customers will be able to access more information on your company conveniently. Be sure to hand out referral cards as well. Referral cards will motivate people to tell others about your company since there is something in it for them. It is very important to promote your company when you are just starting out so that you can keep snowballing to success. You don’t want to lose your momentum.

Local Branding

8 Tips For Successful Exhibition Experiences

Now that exhibitions are again in full swing, we have assembled a series of handy tips that can be used by delegates preparing to attend the business shows across the southwestern region.

Below is a synopsis of Jamie Breese’s very best advice for delegates on the proper way to handle business exhibitions and get the most from these experiences.

1. Never Attempt To Make Sales To Exhibitors

You do not want to be “that” person who is roaming around trying to sell. Exhibitors complain about this often, and it is not surprising why that is. They are there to make solid connections with prospects, and you will be viewed as an irritating time-waster.

2. Get Past Your Fear Of Approaching Others

This really is the best way to achieve networking success, improve your reputation and get where you want to be in the business world. Conquer your nerves when it comes to public speaking. No matter the audience involved, it is vital that you get a firm handle on this realm as soon as possible.

3. Come With A Stack Of Cards

Having a sharp-looking business card at the ready is essential. When you receive other people’s cards, store them in a notebook and jot down some notes next to each one. This is a great way to prepare for the follow-up contacts you will be making in the immediate future.

4. Early Registration

It is not uncommon for the most desirable networking events and business seminars to sell out rapidly, so make sure your registration is in early.

5. Politeness Rules

This is a fundamental truth of life. Being polite and considerate is a great way to impress exhibitors and make the best possible showing for your firm.

6. Quality Stand

Having a quality stand can really attract people and get more business and this is why you should invest in good exhibition panels.

7. Smart Socials

Not only is it wise to make a terrific impression when dealing face-to-face with exhibitors, it may also make sense to post particularly interesting content and photos while you attend an event. This can raise your profile and generate buzz for yourself as an influencer and expert in your niche.

8. Following Up

Whenever you make a successful connection with an exhibitor or attendee, make sure to send a quick note of follow-up soon afterward. Use LinkedIn to solidify contacts, and make sure to promptly respond to anyone who follows up with you.