Category: Personal Branding

Digital BrandingLegal BrandingPersonal Branding

Why Is Automation Important in Business

Changes in global trade policies brought increased demand for business to perform high-level complex functions which were labor-intensive modules. The advent of cloud computing and technological advances have made automation a reality, bringing not only quality and consistency but also governance and reliability, improving return on investment by a removal/reducing manual effort which improved operational efficiency.

1. IMPROVED OPERATIONAL EFFICIENCY: Particularly in the service industry, automation has given leverage to overcome the traditional barriers between information and communication, by enhancing customer onboarding and engagements that help generate revenues. As per Industry reports, it has been observed that customers prefer a company if they can interact with them. We know the operational cost associated with opening and maintaining a call center. Small business cannot afford to have one, but automated phone lines they can afford to look after their huge client base by providing basic information about their products or services, process payment, and other non-essential queries.

2. QUALITY & CONSISTENCY: Quality is a crucial parameter that cannot be undermined, whereas automation makes sure that all actions are carried out the same way to ensure the consistently good quality outcome, with reliable on-time results. With Automation, generating reports to scheduling social media posts or be it to deliver email marketing campaigns can be performed with ease. Data has become the driving force for contemporary business operations, which has helped firms gain key insight into consumer behavior, audience engagement and their buying patterns. Without automation, it is impossible to think about handling huge amount of data and to safeguard clients and staff information. Hence, automation software has become an indispensable tool for business operations, which can help us maintain, recover and save data This, in turn, can provide a high level of service to your customers at low costs.

3. TIME SAVINGS: Time management is of prime importance when it comes to service deliverables. Most of the employees have been observed performing repetitive tasks which are viewed as counterproductive and boring. Automation can help automate many of these repetitive tasks, which can either reduce headcounts or deploy your employees to do something more important or scale your business. Hence this has two aspects, one that allows to use staff members more effectively and secondly to hire only staff which are necessary, cutting down on expensive outsource workers and extra staffing. Just imagine what a 30% increase in staff productivity would contribute towards business operations?

4. GOVERNANCE & RELIABILITY: Automation can handle complex work, eliminating hours of manual work without any error. One of the prime concerns with companies is to avoid human errors. Automation has not only brought expertise but also reduced processing errors. Making an error would mean operational loss with high penalty or compensation, also putting reputation at stake.

5. REDUCED TURNAROUND TIMES & COSTS: Leveraging automation would mean, teams, spend less time creating tickets, working on them and eliminating unnecessary tasks. Manual work is synonyms to perform one task at a time which is labor-intensive and need long hours, which would increase the overhead cost. Automation helps streamline the process, increase accountability, transparency and centralize processes which in turn helps to optimize the flow of information throughout, example – production, billing, servicing and more. Hence, we can claim it as the key ingredients for any company to grow and serve more clients…

6. BETTER COLLABORATION: Creating and maintaining several spreadsheets, account data is no easy job either, let alone retrieving any specific information out of them on time. Automation platforms increase transparency into business operations by consolidating data in such a way that at any point of time one can figure out the performance of the organization as well as the of the team members. Even though the implementation of automation is not cheap, need dedicated developing team who can respond to challenges posed by the change in market trends and requirements, and there are no immediate returns, still, automation is a necessity to sustain in the market.

Automation and predictions

Experts believe that there will be a complete re-embodiment of chatbot features with enterprise expectations. From being just providing simple service desk functions, chatbots may have voice and chat enabled cognitive knowledge engines that can address a range of customer requirements. Automation coming in aid to governance and compliance will be a reality, for example, EU’s GDPR will enforce organizations to automate their processes to enhance their accuracy, speed, and governance. Such encouragement will initiate setting up of automation centers by the enterprises which will be a move towards governance and compliance. Risk management, auditing, controlling and change management activities will gain prominence.

Digital BrandingPersonal Branding

Looking for a Better Brand Awareness? Why Launch PPC Campaigns When SEO Fails!

PPC or Pay Per Click Advertising is one of the most effective and affordable ways for a business to generate targeted traffic to the website. In fact, some businesses have found immense success with PPC campaigns, especially in cases where search engine optimization failed to bring them the desired results!

If you examine PPC ads, you will find that it alleviates the stress of the business being listed on the first page. It permits your business to be on the first page of a search engine and get a large volume of targeted traffic as well as visitors. The PPC ads can be seen on the right- hand side of the page results of the search engine. The PPC advertising campaign, if done correctly, can really generate a lot of ROI and targeted audience for the business, especially when SEO fails to work!

Now, the question is when and how can a business launch an effective PPC ad campaign that works?

When you have tried SEO techniques and strategies that have proved ineffective, you can resort to PPC campaigns that ensure you get faster-targeted traffic and results. The following are some top reasons why you should choose PPC campaigns for your business:


  • No competition- One of the biggest reasons why you should launch PPC campaigns is because it has zero competition. The process works in a special way, here the visitor searches for a particular product or service on the search engine and the possibility of them finding the product or service they want on the second or the third page is rare. With PPC campaigns, you are able to place your ads on the first page of the search engine results. Moreover, PPC campaigns actually reduce the need for spending on SEO campaigns that take time and long to show positive results. 
  • Better visibility- With Pay per Click campaigns, you are able to get improved visibility on Google. This gives rise to more clicks and sales. So, if you are struggling with SEO campaigns, you can consult experienced and skilled PPC experts to help you get better visibility online and more revenue for your products and services. 
  • Affordable for most businesses- Another plus point for PPC advertising is it is economical for most businesses. You only pay for the PPC ad when a visitor clicks on it. In this way, the business owner is able to save money as unnecessary costs are avoided. If you compare the costs of PPC campaigns in the long run to SEO, you will find they are much cheaper and affordable, even for small business owners.
  • Check whether your product or service has potential or not in the market- With PPC campaigns, you can actually check whether your product or service has potential or not in the market. PPC ads will give you real insights on the potentiality of the product or the service and whether it will succeed in the market or not. For instance, if you have launched a new product or service in the market and still unsure on how your targeted audience will respond to it, clicks on your PPC for the product or the service will give you the correct information. With SEO campaigns, you need to wait for some time to decide on whether the product offers you potentiality or not.
  • Better brand awareness- With the help of esteemed experts in PPC, one can increase the brand awareness of products and services with success. Skilled professionals will manage your PPC campaign to give you the desired results. Experts from esteemed companies like state that even if web visitors do not click on the ad, they will come across the name of your brand. In this way, brand awareness of your product and services increase. Moreover, when people are aware of the brand, you do not have to spend a lot of money on product launches and advertising campaigns to spread awareness. Since the ads for the product are displayed on the right hand of the first page of the search engine, you already create an online presence for your product or service with success. It is a natural method to generate traffic and get results.

  • Get faster results for your PPC advertisement online- With the help of PPC ads, you are able to generate faster results for your advertisements with success. When your ad comes online, and you do not have many visitors, this means that your ad is not doing well. This is where you should make changes to your advertisement. For instance, the ad copy of your advertisement might not have proper keywords or the style of writing needs to be changed. Once you get this instant feedback for PPC ads, you can improve the ad. With SEO, the process will take time to evaluate, and you need to wait for some weeks or months to see results. Changes to your SEO strategies can only be made at that time.
  • Location- PPC experts state that you can get the best results from your PPC campaigns if you target your customers in geographical locations. If you think that your product or service will do really well in another region or part of the globe, target the PPC ad to those customers to enjoy positive results. In a short span of time, you will get results.








Therefore, when it comes to PPC campaigns, you will find that you get short term results and better revenue. In case you have launched SEO, campaigns and have been working on it for a long time with no positive results; it is high time that you switch to PPC ads for your business. Like SEO professionals, there are dedicated PPC experts to counsel and guide you in the process. Bank on PPC companies that have proven track records and good credentials in the market. With them, you are able to improve the lead conversions of your business and generate more revenue in cases where SEO fails!

Local BrandingPersonal Branding

Best Wedding Present Ideas for Couples Who Just Enter Their New Home

When you have the task of buying a nice wedding present for a couple that has just started living together and are still settling into their new home, the best option would undoubtedly be something to make their new life together more comfortable, efficient and easier. That said, it’s not that difficult to find an ideal present for these two. Those of you seeking some fine ideas are welcome to read on.

1. Matching robes

This is definitely one of the best gifts that a young married couple can receive, especially if you get them the robes with their monograms as well. That way, they can match perfectly at their new home and cozy up together on those days and nights that they just want to cuddle and relax. You can do the same with towels and pajamas if you don’t think robes are their thing.

2. New bedding

Bedding is extremely important for everyone and especially for the married couple that just moved into their new home. And if they haven’t been living together before, the gift of new bedding can be a true lifesaver for them. Stocking up on bedding can get expensive, which is why it’s always appreciated to receive it as a gift. Make sure to choose a nice and soft material with stylish design.

3. Decorative bits and bobs

If the couple in question are your close friends, you probably already know their taste in decorating. This will allow you to pick the perfect gift for them. You can surprise them with trinkets that make one’s place a true home such as art, cushions, curtains, vases, candle sets, and so on. Even though there are plenty of options to choose from, things can get a bit overwhelming, which is why you should opt for this particular gift only if you’re absolutely certain that the couple will enjoy it 100%.

4. Electrical goods

You also have a ton of different gift possibilities when you want this wedding present to be a gadget or an appliance that will make the couple’s life easier. Some of the best electrical goods gifts include oil heaters with timers, lamps and electrical blankets, but appliances such as a coffee maker, toaster and an instant pot as well. You might also consider something more specific such as an ice cream or popcorn maker if you’re sure that the couple would love and really use something like this.

5. Cups, mugs, cutlery

Basically, you can never go wrong with giving a young married couple a set of essentials for their kitchen. This can be a set of plates, cups or mugs, a set of knives or maybe even good-quality cutlery. Pots and pans are also great if they’re really big on cooking. With so many modern designs and durable materials, you will definitely make the couple very happy.

6. High-end beverage

There’s something really special about filling your very own bar with drinks once you move to a new home, even when you’re not a big alcohol consumer. The act itself feels rather fulfilling and grownup, and being able to serve your guests with your own drinks from the bar is really fun. In that respect, you won’t make a mistake if you give the couple some kind of a high-end beverage to add to their bar collection. Whiskey and wine are common go-to’s in this case.

7. Furnit0ure

Again, if you’re someone close to the happy couple, you might want to splurge on the gift of furniture. Of course, you wouldn’t be buying them something over-the-top such as a bed or a wardrobe, but if you know their style, a dining room armoire or a china cabinet may be a rather effective addition to their new home and very helpful. Of course, you can surprise them with a gift card for the store that sells furniture if you’re not quite sure what to get.

It’s always nice and rewarding to surprise someone entering a completely new chapter in their life with a useful and thoughtful gift. That said, you can’t go wrong with any of the above-mentioned suggestions. And if the couple registers for the gifts, it will be even easier for you to find the perfect wedding present.

Personal Branding

CV Writing Tips for a Career in Internet Marketing

If you are looking to polish your CV in order to increase the chances of getting your dream job in Internet marketing, then these tips will really come in handy.

Here’s a list of what you need to include.

1. Personal Information

This should include your name, address, salary expectation as well as the notice period.

2. Personal Profile

This ought to be a brief paragraph that contains your softer skills. Keep in mind that it should be targeted towards the position that you’re applying for.

3. Career History and Skills

When it comes to career history, it should be in chronological order, beginning with the most recent position. Don’t copy-paste the job specification in your most recent role as recruiters easily pick up on this one. Use it as a guide instead.

4. Technical Skills

Make sure that you include systems, languages and projects that are relevant to the position that you have been in. Also, make sure that your technical skills are quantifiable by including things like timelines, percentages and figures. These help the recruiters visualize your success.

5. Education

This should again be arranged in a chronological manner, beginning with the most relevant qualifications. If relevant to the position, highlight your dissertation- although this is mostly for graduates.

6. Interests

This is one of the ways you set yourself apart from the crowd. Avoid saying things like playing football, socializing with friends and going to the movies and instead which team you play for, films that you enjoy and where you like going. Impressive interests always help you stand out, such as rock climbing, sword swallowing, and the like. However, you should never lie as it might put your career on jeopardy down the line.

Puzzle solving tips
Personal Branding

Top 5 Puzzle Solving Tips For Beginners

There’s no doubt that computer games are great and playing them brings immense joy, but there are people in the world who would prefer solving a puzzle instead of playing Fortnite or Pubg. Yes, you read that right, and right now if you are here, chances are that you are also one of those people who love the feeling of accomplishment when you solve a puzzle.

Speaking of solving puzzles, sometimes these puzzles are so tricky that they can easily confuse you and it can take you hours to solve a simple puzzle just because you are stuck in one place. If this happens to you quite often and if you really don’t want to waste all those hours being stuck at your puzzle, then stick with us till the end of this article.

Today we are here with five of the best and the most effective puzzle-solving tips for beginners that will come in handy to you in all the puzzles and mystery games.

5 Great Puzzle Solving Tips

Rubic's cube - can you solve it?

1- Come Up With A Plan For Puzzle Solving

Before taking a whole one wide stab at the puzzle, stop for a while and just analyze the puzzle and think of a good strategy to solve it. It’s obvious that no one strategy can work for you in all the puzzles, so always first analyze the puzzle you want to solve and then think of a good strategy that can create a win-win situation for you. Without a plan, it will be very difficult for you to solve the puzzle and complete it in the first place.

2- Don’t Overthink

The moment you start overthinking, you lose, and even the easiest of all puzzles will start confusing you. Also, always know that when you start overthinking and if a puzzle confuses you a lot, the first thing you need to do is to think of a very advanced mathematics strategy to solve it. Trust us on this one as we have seen a lot of people using some really complicated formulas to solve different puzzles so do try this too.

Find patterns for your puzzle

3- Look For Patterns

Remember what we said about analyzing the puzzle first? Well, that’s exactly what you need to do to figure out patterns. Sometimes there are proper repeating patterns in the puzzles, and all you have to do is to find out those patterns. You also need to start moving the pieces because that’s when you’ll be able to figure out the pattern. The more pieces you put into position, the easier the puzzle gets.

4- Work Backwards

If you have ever played maze puzzles in your childhood, you probably already know what we are talking about here. All you need to do is to work backward and then try solving a puzzle. We’ll be honest with you on this one that it’s all about stopping for a while and analyzing all the pieces that you have in front of you. In the “work backward” technique, you need to see the end of the puzzle and then start from there.

Don't give up on your puzzle

5- Don’t Give Up

There’s no such puzzle that’s “impossible”. The truth is that all the puzzles can be solved and it’s all about you not giving up. Take some rest in between, relax your brain but don’t give up no matter what. Believe it or not, puzzle-solving can increase your productivity and creativity, which is something everyone wishes for. So, stay consistent with your efforts, and we assure you that you will get that joy from the feeling of accomplishment. All you have to do is to be patient with the puzzle and calm your brain down.

 About The Author:

Rebecca Zamolo is a social star and entertainer who is best known for her comedic videos on her self-titled YouTube channel, which recently surpassed 7 million subscribers. She is also one-half of Matt & Rebecca YouTube channel alongside her husband. Rebecca regularly produces challenge videos, puzzle and game videos, and 24-hour challenge videos. She is also known as the inventor of the gamemaster.

Personal Branding

Need an additional source of income? The best Home-Based Business Opportunity

The best home-based business opportunity, through Big Ear Inc., means that you become a provider for Big Ear, a company that offers ear protection. This home-based business opportunity will add an additional source of income while you try to make ends meet, or if you want to have disposable income. The provider for this home-based business opportunity is the ideal position if you like to socialize and sell important products.

Big Ear Inc sells two main types of ear plugs: Solid Ear Plugs, and Custom-Fit Earplugs. They are called Big Ears, and, as a provider, you will play a role in the selling of each.


Your best home-based business opportunity starts with becoming a provider, which sells Big Ear hearing protection products. The provider will also be active in the community, enjoy socializing, and with produce Big Ear Solid Earplugs. During your time as a provider, you will:

  • Take impressions of ears. The process is simple. You will take a cast of a customer’s ear, collect their money, and then mail the impression to Big Ear Inc. Your client will have their earplugs within 21 business days. More importantly, you’ll get paid for your role in the process. You will also not be involved in any part of guaranteeing the warranty, which will make your role easier.
  • MakeSolid Ear Plugs. This process is quick. In 45 minutes, you can make your client a pair of Sold Ear Plugs. You can also make multiple sets at once.
  • Spreadthe word of the importance of hearing protection. This is how providers give back to the community. By spreading the word, many clients, neighbors, and friends will be spared from having tinnitus and other hearing damage. As a provider, you will make your community healthier.
  • Have a local presence. Network, network, network! Without having a solid network of clientele locally, you will not make a lot of money. Having a local presence is key to building up the number of clients that you cater to in a given week, month, or year.

Extra Income

If Big Ear accepts you as a provider, you are well on your way to making money. As a provider, you are given franchise rights to sell Big Ear products. In this part of the best home-based business opportunity around, you can earn extra money from:

  • Taking impressions of ears for filtered ear plugs. Simply take a cast of your client’s ears, collect their money, and mail the impression to Big Ear Inc. The company will take care of the rest, and your client will have a set of ear plugs within 21 days.
  • Producing Big Ear Solid Ear Plugs. The process takes only 45 minutes. Since multiple sets can be created at once, the more sets you make, the more money you make as a provider.


Since a provider will need to travel in connection with their job, that means that all travel can be written off on taxes, making it the best home-based business opportunity around. Providers will take road trips to places such as trade shows, sporting venues, boating shows, and any other venue where hearing protection may be needed. The best part is, it’s all deductible on taxes, which will put even more money in your pocket.  A provider will travel to some of these locations:

  • Trade Show Events. Trade shows deal with a variety of topics. Whether it’s technology, the latest sporting gear, or any other event, Big Ears are relevant in almost all of these trade shows. And, you’ll get a tax deduction just for selling your products! The Solid Earplugs are the best sellers at trade shows.
  • Sporting Venues. Do you like seeing your favorite team play? How about selling Big Ears? How would you like to do both AND get a tax deduction? This is what Big Ear offers.
  • Boating Shows.  Do you like boats? Do you like making money? How about selling Big Ears while enjoying boating? How about it all being tax-deductible? This is why this home-based business opportunity is a must.

Helping the Community

As a provider, you have the opportunity to make this the best home-based business opportunity around as it will allow you to give back to the community. By spreading the word of how important hearing protection is, you will help many community members preserve their hearing. You will also help them prevent hearing loss or damage, such as tinnitus or partial deafness.

A Full Inventory

Nothing is more embarrassing than trying to sell an earplug, only to find out that you don’t have it in stock. Big Ear Inc. will make sure that you are not shorthanded when it comes to earplugs. You will have a wholesale list of products, from mixed martial arts (MMA) earplugs to college marching band earplugs, all at your disposal. These earplugs are also high-margin earplugs, meaning they are the most requested and relevant, so you won’t have to try in vain to sell them, making the best home-based business opportunity even better.

Your inventory will include earplugs from the hottest markets, including:

  • Industrial earplugs
  • Motorcycling earplugs
  • Aviation earplugs
  • Sports earplugs
  • Swimming Earplugs
  • Mixed Martial Arts (MMA) earplugs
  • Biking Earplugs
  • Marching Band Earplugs

Exclusive Rights

Finally, the provider will have exclusive territorial rights in which to sell. This means that no other person can become a provider who also lives in your area. This will apply both to your production of Solid Ear Plugs, and the taking of impressions for Big Ear Custom Fit Products.  Thus, you will have no competition with someone locally, and be able to maximize your profit.

With all of these benefits, this is a must. You can protect the hearing of those you love, go on road trips, and manufacture hearing protection, all from the comfort of your home and community. It is certainly worth a look!

Your clients will love your products. You will love your additional income. This will be your best home-based business opportunity yet!

Digital BrandingLegal BrandingPersonal Branding

Why Negotiation Is Important for Digital Marketers

Did you know that 72% of all online purchases start with a web search? Online marketing has become the key to driving sales.

The Marketing Agency Growth Report 2018 shows the increase in demand for digital marketing has meant increased client expectations, which in turn means more competition. Savvy digital marketers are enrolling in the best sales training courses in NYC. These courses help in gaining competitive advantage and improving service offers. Here are eight reasons why negotiation is now key for digital marketers.

Builds Better Client Relationships

Negotiation can help foster collaboration, which strengthens the marketer-client bond. For effective dealmaking, the marketer has to listen keenly. Effective listening allows you to pinpoint client needs.

The client may not always be able to clearly explain their needs. A marketer with sales training can use their questioning skills to assist their clients. Questioning can also help to find hidden interests. In turn, you create a shared understanding that can lead to strong business ties.

Delivers Quality Solutions

When negotiating a digital marketing contract, an expert marketer uses skilled questioning. This helps find which results the client wants. Clarifying needs also enables the marketer to provide high-quality solutions. Some of the questions you can pose include:

  • What are your marketing goals?
  • What is the impact of not achieving your marketing goals?
  • What is a successful marketing campaign for you?
  • What results did you accomplish with your marketing last month/quarter/year?
  • What metrics do you use to measure marketing performance?
  • How do you measure lead quality?
  • What marketing tools do you use?
  • Do any service level agreements exist between marketing and sales?
  • What’s your marketing budget?
  • What’s your customer acquisition cost?
  • What’s your customer lifetime value?
  • What are your sales, cross-sell, and upsell strategies?
  • Who is your target market?
  • Why are you thinking of changing marketing agencies?

Avoids Conflict

Negotiation courses equip marketers to create mutually beneficial terms through clear communication. Working towards win-win outcomes sets up a positive working environment. When conflicts do occur, the marketer and client can fall back on their communicated agreement.

A marketer with strong communication skills also gains a more detailed insight into client needs. They are therefore able to create custom solutions to increase client satisfaction. The marketer also gets to correct assumptions the client might have.

Increases Opportunities

Negotiating with clients can increase business opportunities in many ways:

Case Studies

Achieving amazing results for your client can be material for your next pitch. With permission, you can use the client as a case study to attract new clients. Having examples of your success can turn negotiations in your favor.


The client might approach the marketer with only one need. However, the client may later reveal a more complex challenge that may need multiple services.

For instance, your client may request SEO services. However, superior results may be achieved if SEO is joined with paid listings.


Sales training courses can help reveal chances to deliver solutions with premium fee levels. A client who wants SEO services may value the benefits of content marketing, for example.

Negotiation Training Increases Competitive Advantage

As a digital marketer, you want your clients to view your service as superior. Meeting your client allows you to persuade them of the superior benefits you provide. Skillful persuasion may lead to clients being more willing to pay more for your services.

Having strong negotiating skills is helpful when discussing pricing with suppliers. You may be able to increase profits by lowering costs. This can be for media buying, publishing sponsored posts, purchasing ads, etc.


Digital marketing brings in leads, filling up the sales funnel, which results in client revenues. It’s important for digital marketers to master negotiation skills. These skills can help train you to close deals, create more opportunities, and gain competitive advantage.


Personal Branding

These Are the People Our Textbooks Warned Us About

Often times, students look at their schoolwork and classes as dry and boring, or feel like the subject matter doesn’t relate to their real lives. There’s a tendency to see school as a chore to get through rather than a vital means of self-improvement.

To some extent, this is unavoidable. On the surface, a subject like Geometry doesn’t appear to have much application in the life of a teenager. And the dusty events of hundreds of years ago seem incredibly removed from anything going on today.

But our textbooks don’t just hold a bunch of test questions to be answered. There’s a wealth of knowledge and wisdom that absolutely can be applied to our world today. It simply requires a bit of critical thinking and analysis.

When we buy textbooks, we’re buying a record of the shared collective of knowledge accumulated over the centuries. And that knowledge can show us many things. Perhaps one of the most underrated things our textbooks can teach us is how to avoid the mistakes of the past.

One lesson history especially teaches us is that certain archetypes crop up over and over again. Certain types of public figures have caused harm at various points in time, and while the exact circumstances differ from case to case, the broad strokes are the same

Here are some of the people history has warned us to be wary of.

The Obstructionist

Our history has taken many twists and turns, but when stepping back and looking at the big picture, we can see gradual and sustained progress.

More people are free and given power to dictate the course of their lives. Fewer people suffer from constant indignity and inequality. While there may be disagreement as to the finer points of morality, most would agree with the quote from the great Martin Luther King Jr. who said, “The arc of the moral universe is long, but it bends toward justice.”

But our history is full of people who oppose that slow march toward justice. Those who, for either selfish reasons or obdurate clinging to the status quo, fight against the basic and inalienable rights of the people.

In the present, it’s not always easy to discern which issues touch on those basic rights, and in what ways. A good rubric to use is considering the absolute humanity of any given citizen. Strip away any specificities, and ask yourself whether that person deserves certain general rights and privileges.

If you find someone consistently falling on the side of denying a specific person or group of people rights and privileges which would be acknowledged in that general thought exercise, this person may be an obstructionist. A person fighting against the tide of history, and someone who will be looked on as an antagonist in hindsight.

The Demagogue

Long before the widespread adoption of democracy, there have been people who have tried to gain or maintain power by appealing to ‘the people’ as a broad group. There is certainly nothing wrong with trying to address the needs and wants of the majority of any group or nation. In fact, this can be a great virtue when it causes a leader to prioritize the needs of society as a whole over that of a small but powerful minority.

However, the demagogue takes this concept and twists it, perverts it into something incredibly dangerous and harmful. The demagogue seeks to channel the will of the majority, rather than responding to it. By appealing to base emotions like fear, anger and resentment, the demagogue attempts to convince people that they are being attacked, being beset and hindered by the willful actions of some enemy.

Often times, this enemy is a smaller subsection of the nation or group. The enemy acts as a rallying cry and a reason to take more and more drastic measures. And conveniently, these measures increase the personal power of the demagogue, tightening their control over the reins of government. And this is true motivation of the demagogue – to gain control.

If you see a public figure appealing to fear and anger, attempting to stoke the majority into a state of animus toward some ‘other’ of any kind, this figure has been found many times in our history. They have rarely turned out to be motivated by goodness or selflessness.

These are only a couple of the types of people our history books have warned us to beware. Throughout the years, many of the same types of threats have faced us, and we’ve tried to address those threats and problems in a variety of ways.

Many of the failures of the past come down to the same motivations: Greed, fear, selfishness, cowardice, rashness and a host of other negative traits. Often times, a ruthless desire for power and control leads to serious problems down the line.

Our textbooks have shown us both heroes and villains. Looking back on history decades or centuries after the fact, it’s easy to identify a seeming hero or villain. It’s harder to do that in the present day, when the history has yet to be written.

Maybe it’s too simple to label anyone as a hero or villain, but our history can show us what it looks like when a person is dangerous, capable of awful things. The first step to identifying those people is buy textbooks from which take in the knowledge in the first place. Only after we have learned from history can we apply it to the present.

Legal BrandingLocal BrandingPersonal Branding

5 Tips for Hosting a Successful Small Business Event

Planning a small business event isn’t easy. Any missteps can hurt your mission and have serious repercussions for your company. On the other hand, if you get everything right, a festivity like this can help your operations in many ways. For example, it can help you attract investors or increase your base of loyal customers. But how exactly do you host a successful small business event? Listed below are five tips you might want to know about.

Know what you want to achieve

You’d be surprised by how many small business owners in Australia believe hosting an event is a great idea but when asked what their goals are, they can’t seem to find an answer. To make certain this isn’t the case with you, start thinking about what you want your event to achieve as soon as you decide to host it. Do you want to draw attention to your newest product? Do you need financing for your next project? Or you just want your Facebook page to start growing? Know what your goals are and coming up with the ideas that’ll make your event a success will be much easier. Fail to do this and your event will turn out to be nothing but a waste of money.

Don’t forget about money

Obviously, hosting a small business event can be expensive. Not only do you need to pay for a venue but there also other aspects of it such as catering and entertainment. That said, it’s very important to establish a budget and stick to it when planning the entire thing. Having a clearly-set budget will help you avoid overspending and ensure there’s always some money left just in case some unexpected costs come up. One trick that worked well for many business owners is breaking the budget into small pieces. You can then assign those pieces to every aspect of your event and make certain everything goes as planned. Of course, keep a record of all your costs so that you can later determine whether your event can be labeled as a success.

Think about catering

There’s no point in hosting a small business event if you’re not going to serve food and drink. Forget about catering and you’ll see your attendees leave even before you get to say everything you want. When it comes to choosing food for your event, it’s important to have in mind that people know have different diets and getting something for everyone if your safest bet. For example, you can never go wrong with adding a few vegetarian options on your menu. Sydney experts in corporate events say that serving alcohol at your gathering is a perfect way to have everyone enjoy it. Therefore, turning to experts who offer professional alcohol delivery service in Sydney can turn out to be a great idea.

Delegate some of the tasks

You may believe that you’re capable of planning your upcoming gathering yourself but in reality, letting others help you is a much better idea. Juggling too many things at once means you can’t pay attention to details and details matter a lot when it comes to small business events. Luckily, all you need to do is turn to your staff members and find ways to include them in the planning process. Think about each of your employees’ strengths and interests and you’ll be able to assign them the roles they’ll enjoy. For example, if there’s an employee you know has a good taste in music, why not have them create a playlist for your event? This will allow you to focus on more important aspects of the planning process and ensure everyone enjoys the music at your event.

Get the word out

Depending on the type of event you’re hosting, you might need to promote it if you want to achieve all your goals. The good news is, there doesn’t seem to be a lack of channels you can use to promote your event. So, if you aim at reaching customers who might want to attend your event, using social media is a must. All you need to do is create a Facebook event and have your followers share it with their friends and family. In case there are important clients you’d want to attend your gathering, sending them a carefully-written email invitation is always going to work. Just don’t forget to include a signature that’ll help them remember your business. For local businesses, channels such as newspaper and radio commercials are guaranteed to work as well.

Final thoughts

Providing people with a fun event is a great way to help your business achieve its goals. The best way to do it is to start preparing on time and paying attention to every little detail. Have these five tips in mind and you should be able to host an event everyone will find memorable and enjoyable.

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Top Business Tips for Starting a Small Business

Starting a business is a dream most people have had at some point in their lives. However, very few people actually take bold steps needed to make this dream into reality. If done correctly, starting a small business can be one of the most rewarding experiences you can have in your life. While it will certainly come with a lot of challenges you are going to have to overcome at the end of the day you will be able to tell yourself that you’ve achieved something great which you can really be proud of. If you are ready to commit to the idea of starting a business there are certain things you should keep in mind that will help you set yourself up for success. So, without further ado, let’s take a look at the top business tips for starting a small business.

Get personally invested

By far the most important thing to keep in mind when starting a small business is that you have to be passionate about seeing your business succeed in order for it to actually do so. Getting personally invested in your business will give you the drive to put in extra work and go above in beyond when working on it. On top of this, if you don’t feel connected with your business the work you put in will seem unfulfilling and you won’t be able to find the drive to keep going during hard times. 

Secure your funding as soon as possible

Funding makes up the lifeblood of every business and as such is essential for its success. In fact, lack of capital represents one of the most common reasons small businesses fail, so making sure you have enough funding should be one of your top priorities. There are many paths you can take when deciding how you are going to fund your business. The one most people take consists of a mix of different sources of funding, most notably getting as much as they can by saving and borrowing from their friends and family and covering the rest with a traditional business loan or opt for quick easy loans in case they need the money quickly. On top of this, there are a lot of alternative paths you can take. If you think your business idea has the potential to generally interest people, you can try to get the money you need through crowdfunding or other alternatives such as angel investors or venture capitalists. At the end of the day, the path you choose should ultimately depend on your personal needs, possibilities, and preferences. 

Find a partner

One of the best ways to make the process of starting a small business easier, especially if it’s your first one, is the find a suitable partner to help you through the endeavor. Not only will it become easier for you to fund your business but you will also have someone to bounce ideas off, share the workload with and if things go south, share the responsibilities with. However, you should remember that starting a business with someone can really impact the relationship you have with that person. So, you should make sure it’s someone you can fully trust and rely on to stick with you through whatever the two of you may have to deal with during your partnership.

Have a plan

While getting personally invested, securing your funding and finding a partner are all things you should do or consider before starting a business the one thing you simply just can’t go without is a plan. It will represent the foundation from which you are going to build your business and will also give you a constant reference point you will always be able to turn to and remind yourself of what your aims and goals are. A plan will also help you determine if your business idea is going to be worth the time and money invested in it, which is especially useful information especially if you plan on looking for outside sources of funding for your business.

Don’t stop learning

When starting a business, it’s important to keep in mind that everything should be viewed as a lesson. Even though there are extensive books and articles written on the subject, really knowing how to set up and run a small business from scratch is a skill that you can really only acquire through experience and a good attitude towards the whole endeavor. Because of this, you shouldn’t get yourself down when something doesn’t go the way you planned, instead, you should view it as a positive experience that will prevent you from doing the same mistake again.


While this list doesn’t consist out of everything you need to know when starting a small business, the tips listed here will help you put your small business on the right track for success and ultimately make the whole process a lot less stressful and pleasurable. With that being said, the most useful tip you can keep in mind when starting a small business is to just keep going. No matter how hard it gets or how many obstacles you face, the only way to succeed is to not give up and constantly strive to improve.