Category: SaaS Branding

Digital BrandingSaaS Branding

iPhone Troubleshooting – Ways to Fix Complicated Problems!

 

Most of the people are facing problems with their iPhones which is really painful. In order to fix the complicated problems related to the Wi-Fi network and other glitches then one has to choose a genuine service provider who can fix every problem with ease.  Whether you have Mac or iPhone one needs to fix the complicated problems instantly.

According to professionals, most of the people are facing glitches related problems. They should update the new software and restore the phone carefully.  These are the most important things that will solve the complicated problems in the phone.  Before performing any task, one has to make the use of iCloud and backup the data carefully. After that, one can perform every task with ease.  If you are the owner of the iPhone, then you need to understand how to fix the common issues in iPhone. Let’s discuss the common reasons for iPhone repair.

  • Battery Related Problems – Battery drain has become a complicated problem. In order to maintain the backup of iPhone then one has to do a lot of things. In order to fix issues in iPhone then one should replace the battery. If possible, then one should make contact with a reputed service provider and make a replacement. Make sure that you are choosing a genuine service provider only that can solve the complicated issues with ease.
  • Fault in Buttons – Nothing is frustrating than faulty buttons because you cannot use the full system properly. If possible, then one has to visit a local service centre and replace the parts faulty parts of the phone. Sometimes it can be costly, but a professional service provider will fix everything with ease.  Apart from that, if you are facing problems in the operating system then on should update the latest software that will fix the problems.
  • Problem in Camera – If you are capturing an important picture and facing a particular problem in iPhone, then it can be frustrating. Most of the people are getting fuzzy or poor-quality images in iPhone which has become a complicated issue. In order to solve such problems then one has to replace annoying lenses instantly. After that, one will get high-end quality images with ease. If you are looking for the reputed service provider, then one should choose Platinum Phone Services Gold Coast iPhone Repairs that are providing high-end quality services at the discounted worth.
  • Crack in Screen – Most of the people are getting a lot of cracks on the screen which is really complicated. In order to get rid of such complicated damages then the individual should make the use of a screen protector that can be beneficial for you. Most of the service provider is offering the gorilla glass protection that is really great because one can get rid of complicated issues with ease.

Moving further, one should always make contact with a reputed or genuine service provider only that can instantly fix the issues in the phone.

Local BrandingSaaS Branding

4 Brick and Mortar Stores That Prove Physical Retail Isn’t Dead

Many people nowadays believe that retail is dead or dying. Since most consumers shop online, there’s really no need for brick and mortar stores, is there? That’s quite wrong actually. Sure, shopping online is more convenient and oftentimes cheaper but there are factors online shopping simply cannot provide. For instance, you’d want to try on the clothes or the shoes to make sure they fit and look good on you before you actually buy them.

What’s more, you’d want to see and try out a product to make sure it suits your needs before you order it. People tend to take things for granted. Just because people prefer to shop from home doesn’t mean there’s no need for retail. As a matter of fact, the retail industry is still pretty much alive and kicking with no signs of going out of business any time soon. In addition, people still prefer to visit brick and mortar stores whenever they can. That being said, here are a few brick and mortar stores that prove physical retail isn’t dead.

T.J. Maxx speed to market

T.J. Maxx or TJX is an American retail store that specializes in selling products at generally lower prices than other competitors. That alone is a unique selling proposition but that’s not the key feature TJX has to offer. What is it that makes TJX retail stores so appealing? It’s speed to market and empowering consumer decisions. As a matter of fact, TJX allows customers to cut deals on the spot.

What’s more, TJX renews its inventory as often as every 24 hours, meaning they constantly have a new assortment in the stores every day. TJX has well-over 3,800 physical stores in place with a goal of reaching 5,600 stores worldwide. Furthermore, their profits and revenue have been on the rise for the past 33 quarters in a row. The key takeaway here is that customers know that if they find something good in the store, it won’t be there tomorrow, so they buy on the spot.

A unique experience from Apple

Apple’s takeaway on consumers experiencing the product before buying it has led this company to open more and more retail stores. As a matter of fact, two-thirds of Apple’s revenue comes from its retail stores with the highest sales-per-square-foot in the retail industry. If you visit various Apple store locations, you’ll quickly realize as to why this company is betting big on retail.

That being said, Apple designed its in-store experience and trained their staff to provide mobile check-out with a focus on building relationships with customers and adding value to their lives instead of just sell them a product. Apple has over 500 stores worldwide but they also continue to innovate. Apple plans on improving its in-store experience by improving the hardware, software and architecture of its stores. Some stores now include a boardroom for the community and even a town square for bigger stores. Apple also plans on replacing around 35 stores with new ones each year.

Kuwaii’s strong values

Kuwaii is a fashion retailer based in Melbourne, Australia. They are focused on developing and designing top quality attire and footwear that’s made to last, which is the opposite of today’s fast fashion trends. Kuwaii’s first location opened in Brunswick, Melbourne in 2012 and the company doubled its size. They later opened yet another store in 2014 and doubled their business once again. How did they do it exactly? According to the Kuwaii’s owner, Kristy Barber, the secret lies in strong values and the local community.

Kuwaii’s key takeaway is that their items are created by hard-to-find artists and creators. Kuwaii supports and collaborates with artists and other brands by hosting sales and other events for them. Kuwaii also prefers to tell stories behind individual pieces of clothing and how they came to be. The fact of the matter is that you can attract consumers who relate to your values but only if you stick to your values at all times.

Books@One’s sense of community

If anyone can prove physical retail isn’t dead then it’s a retail bookstore. With the rise of digital formats, such as eBooks, people would think that hard-copy books will soon die out. However, every true book fan knows that nothing can replace paper when it comes to books, no matter how convenient eBooks might be. Books@One, a brick and mortar bookstore based in Ireland, is very well aware of how important books are.

Their goal is to not just sell books but create a sense of community where people can participate in events or simply sit down and enjoy a book while they sip coffee and chat with others. Their community-based initiative has the potential to change Ireland according to The Irish Times. For their takeaway on customer experience, Books@One owners Brid Conroy and Neil Paul said: “We’re creating an atmosphere where people engage with books in a communal way again.”

People are social beings, which means they need human interactions every now and then. Retail stores are there for when you want an experience you simply cannot have in the online world. That reason alone proves that brick and mortar stores aren’t going to die anytime soon.

Digital BrandingSaaS Branding

The Significance of A Test Case Management Software for A Startup

A startup is founded by individual entrepreneurs or founders to search for a scalable and repeatable business model. In other words, a startup is a newly emerged business venture with an objective to create a practical business framework to meet the solve a problem or meet the requirements of a marketplace.

Majority of the tech startups require a test case management tool in order to streamline their testing efforts. Now the question arises, what is a test case management software? In simple words, this software assists you to manage and track your team’s software testing efforts.

Nowadays, startups are adopting effective test case management software because of the following reasons.

1. Create Customizable Fields According to Your Test Project Requirements

An effective test case management tool assists the testers to develop customized fields according to their particular requirements. Therefore, if testers are using an integrated or third-party data source, it will assist you by providing a flexible approach.

2. It Assists You to Save as Template or Make Copies

It will help you to produce copies of your test cases and store them as templates for the purpose of re-usability. Sometimes, writing test cases is a repetitive job. Therefore, this tool enables users to create test case templates that they can recall at the time of writing test cases. As a consequence, this saves time.

3. Attaches Important Screenshots

This enables you to attach imperative links or screenshots with your test cases. This option is available with all the imperative fields, as it makes the experience more enhanced. As a result, test cases turn out to be very understandable and comprehensive.

4. Keep Track of your Test Coverage

An effective test case management tool assists in creating comprehensive customized test reports. This will keep a track of your status, references and test coverage etc.

How Can Kualitee Help?

Kualitee is a cloud-based test management tool that offers both automated and manual testing. It will help you to create and implement in-depth test cases and test plans. In fact, you can the control to utilize and implement test cases as per your requirements. You can select test cases and use them again in regression cycles.

The export feature enables you to extract your work from CSV, Word, and PDF as per your requirements. You can create your test cases and test scenarios in the test management module. This will allow you to manage every step of your test case in a professional and formal way by using kualittee’s dedicated test management module.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing.

SaaS Branding

The Pros Of A Balanced Scorecard

Recent research indicates that companies which use the Balanced Scorecard approach usually outperform those without a formal approach when it comes to performance management.

Here is a look at the benefits using a Balanced Scorecard will offer:

Better Strategic Planning

The Balanced Scorecard provides a robust framework for communicating and building strategy. Business models are visualized in Strategy Maps, forcing managers to consider cause and effect relationships. The process of coming up with a Strategy Map ensures that a consensus is reached when it comes to interrelated strategic objectives. That means that both future performance key enablers like intangibles and performance outcomes are identified to create a holistic view of the strategy. If you are wondering about this approach, here is a good post on how to use a balanced scorecard.

Improved Strategy Communication

Since strategies with all their interrelated objectives are mapped on a single piece of paper, it becomes easier for companies to communicate their strategy both externally and internally. This makes understanding the strategy easier and helps engage both external stakeholders and staff in the review and delivery process of the strategy.

Better Management Information

A Balanced Scorecard approach pushes organizations to think about and design key performance indicators that suit their strategic objectives. This way, companies measure the things that matter. Research shows that is true as companies using the Balanced Scorecard approach usually report much higher quality when it comes to how they manage their information and increasing benefits dictate how this data is used to guide strategic decision making and management insights.

Improved Performance Reporting

Companies that use a Balanced Scorecard often report and communicate performance better than those that don’t have a structured approach when it comes to performance management. Increasing transparency needs and requirements can be met if organizations create more meaningful management dashboard and reports to communicate their performance both externally and internally. This approach helps organizations identify what they should report, and a Strategy Map template is one effective way of visualizing performance, particularly if the various measures and objectives are communicated in traffic light format and color-coded management dashboards.

These are some of the compelling benefits the Balanced Scorecard has to offer; however, they cannot be realized if a Balanced Scorecard isn’t properly implemented or if one takes too many shortcuts when implementing it.

SaaS Branding

6 Essential Attributes Of Transformational Leadership

Positions of leadership are meant to be for service; you are more of a servant that is working hard to shape the way for others to follow. The strategies discussed below are meant to help you become a better leader and are worth implementing in your daily life.

1. Understand Your Leadership Style

You should start with understanding the kind of leadership style you have; your strengths and weakness so that you know which areas need improvements. You can start by answering this leadership style questionnaire to help you have an idea of how you do things.

After that, you can read about the various attributes of a dominant leadership style and see if the qualities you exude help or hinder your leadership. You will know what to address and how once you know which areas need improvement. There is a big difference between styles – for example read the differences between transformational vs transactional leadership principles here to get an idea of the differences.

2. Be A Role Model

You will know you are a role model when your followers idealize you. Idealized influence is often a sign of excellent leadership and is among the four primary components of transformational leadership. Such a leader has a character and behavior that encourage others to want to be the same. How they walk, talk, and related with others is something the team members desire to emulate.

So, work on being a role model, and you will exude the qualities that make you be seen as a good leader.

3. Have A Positive Attitude

Any transformational leader should be upbeat, having an optimistic attitude that members can find to be a source of inspiration. A leader that seems weak, disheartened, or apathetic will never inspire his or her group members.

You should never seem dreary or disheartened even when things look bleak. While it does not mean that you always need to have high hopes things will get better, you should exude optimism in the face of uncertainties.

4. Listen & Communicate Effectively

A leader will encourage one-on-one communication among the members of the team. Every transformation leadership will never fail to express sincere care and concern, and this can should be evidenced through verbal and nonverbal communication.

The channels of communication should always be open so that member feel that their leader is always reachable and available to listen to their concerns and give recognition for their contributions.

5. Inspire Creativity

A transformational leader is one that perks intellectual stimulation in others. The under your leadership often need encouragement when it comes to expressing their creativity. Therefore, always provide ample support when your present new challenges and help your followers to exercise their creativity to come up with solutions confidently.

You can achieve this objective by the challenges your present and what you wish to achieve (the goals) are within your team members’ abilities. The aim should be to get them to stretch their creativity to the limit without feeling that their shortcoming regarding the same is a barrier to their success.

6. Be Passionate

As a leader, you should show that you genuinely care about the growth, goals, and success of your group. That is how the member of your team will look to you for guidance. You should not come across as being only focused on achieving set goals, but how you do it; having the passion and enthusiasm to guide your followers through the process.

Kind of different ways of doing things, of expressing your zeal, or showing you are there for your group. It is about showing you care and you appreciate the input of each member of the team.

Digital BrandingSaaS Branding

6 Things to Keep in Mind When Hiring an SEO Expert

Although search engine optimization can be understood and implemented by most people, businesses should still consider hiring an SEO consultant. Hiring an expert is important, particularly for business owners who are overwhelmed with business responsibilities and lack the time for their website SEO. A professional can also help if the basic techniques applied on your website are not yielding the results that you desire. When hiring an expert for your business, here are a few factors to keep in mind.

Experience

Given the rapid changes in the search engine algorithms, it is crucial to hire an SEO professional who has experience navigating the regular search engine updates without compromising or affecting the effectiveness of your campaigns. When it comes to SEO, you should never judge the experience of a consultant based on the number of years that they have been in operation. Be sure to check case studies that demonstrate the past success of the professionals.

Results

With an SEO consultant, you should pay attention to the results that they promise to provide. You should steer clear of professionals who give big promises like getting your site ranked on the first page of the search engine within a short time frame. Unless your business niche targets the uncompetitive keywords, it is impossible for anyone to predict the time frame required to achieve a higher ranking for any keyword phrases. A trustworthy professional will make realistic promises of results that they can achieve.

Customer reviews

When hiring an SEO professional, you should seek customer references. You should not just rely on the testimonials that are published on their websites. This is because it is easy for anyone to make up these recommendations or even pay other people to write biased reviews. Request the SEO expert to give you the contact information of about five references. Legitimate professionals will have this information available for their clients and you should be wary of consultants who refuse to provide this information. Make sure that you get in touch with these clients and inquire whether their SEO projects were successful and whether they would work with the consultant again. You can get a lot of helpful information from these reference checks to assist you in determining whether the consultant will be a perfect fit for the SEO goals of your business.

Industry presence

When hiring an SEO professional, you should consider their industry presence. You need a professional who has established him/herself in the SEO industry. Such professionals will regularly publish guest posts on renowned search engine industry websites, for example, Search Engine Watch and Search Engine Journal. They will also release white papers based on their experience and research and will be present in popular industry conferences. However, this does not mean that you should not hire upcoming SEO experts for your business just because they have not established themselves in the industry. With experts who have established an industry presence, you will be assured of getting excellent results because they already know their work and what is expected of them.

Provide clear expectations

Hiring an experienced and expert SEO provider is not an assurance that your campaigns will be successful. This is because it is difficult to tell whether your SEO plan will provide results just by looking at it. However, a good SEO consultant should explain to you what to expect when your campaigns are running. If you have already provided your needs and objectives, the professional should provide a detailed report on what he/she will do to meet your objectives. When it comes to SEO, metrics are crucial and by setting up clear expectations, you can easily determine the success of your SEO campaigns.

Cost of SEO services

When seeking SEO services, the fee charged by the consultant is a critical consideration. Very few businesses will have unlimited marketing budgets, and this is why you must consider costs when making your decision. You should be upfront about your SEO budget when speaking with prospective consultants. A good professional will offer ideas on what he/she can do with your specified budget and will inform you whether they are comfortable working within this spending limits. You should avoid consultants who are way out of your budget as it may strain your business financially.

Hiring an SEO consultant to help promote your business is a significant investment. As a business owner or website owner, you should mitigate your risks by hiring the right professional to provide quality SEO services. Therefore, keep the above-mentioned factors in mind when hiring an SEO expert to ensure that they have the knowledge, expertise, and experience to boost your website rankings and improve your business earnings.

Digital BrandingSaaS Branding

5 Ways How Knowledge Base Software Can Prove To Be Useful For Your Organization

The larger an organization becomes, the more important it is for it to ensure speedy communication between its employees. A customer service representative, for example, is going to need to be able to access information at a moment’s notice. After all, making an informed decision is one of the cornerstones of good quality customer service. A great way to make information readily available to all of your customer service representatives is to use a knowledge base software such as the one offered by Kayako. However, you might be wondering what a knowledge base software is in the first place.

A knowledge base is essentially a hub of information. It is a place where an employee of your company can put all of their findings and data in a way that would make it very easy to access. All it would take is a line of text and all of the information relevant to your search query is going to end up being presented to you. A knowledge base can also be used by CSRs to get their questions answered quickly without having to get up from their seat. There are clearly a lot of benefits associated with using a knowledge base. Here are some of the most prominent benefits that we have found.

#1 Boosts Efficiency at Work

If your employee has to scramble every time they need something, they are going to end up wasting a lot of time. Having instant access to the information they need can allow them to cut down on response and resolution times. This time will add up eventually until your employees are saving so much time that the number of customers they are able to serve will end up increasing significantly. A more convenient way of storing information also helps make work more dynamic. If your employee doesn’t have to scroll through endless lines of bland data, they are going to be more energized and therefore more proactive about the job that they are doing. It’s all about making life easier for your employees after all.

#2 Facilitates Employee Cooperation

One of the most important things to work on in your company is making sure that all of your employees are working together. This creates a sense of synergy that can allow your company to move forward because all of the cogs in the machine will be working in perfect harmony with one another. A knowledge base software allows your employees to communicate with each other much more efficiently. Instead of having to get up and go to where their fellow employee is to ask a question, they can just do that through the knowledge base software. Since cooperating and collaborating with their fellow employees will have become so much easier, your CSRs are probably going to end up doing it a lot more often which will definitely contribute to an overall feeling of synergy in your workplace.

#3 Helps Preserve Knowledge

Not all of your employees are going to treat your company as a lifelong employment opportunity. Everyone wants to move up in the world, and for the current generation working for too long in the same place can end up being a boring experience, so you should expect a lot of your employees to move on to greener pastures eventually. However, just because you are losing an employee does not mean that you have to lose the work that they have done. Through a knowledge base software, you can keep your employee’s contribution to your IP secure and easily accessible for all future employees.

#4 Allows Employees to Work Remotely

We live in a day and age where coming to the office is no longer a requirement in order to be a good employee. Nowadays you can work from pretty much anywhere and do a fine job. A knowledge base software can allow your employees to work remotely. It also makes it possible for satellite employees to communicate with one another, sometimes despite never having met each other! This can really improve your prospects by hiring employees that might have seemed impractical before due to how far away that employee is from your office.

#5 Improves Customer Satisfaction

Needless to say, a knowledge base software is going to really improve how your customers feel after they have phoned in with a complaint. Faster response and resolution times mean that your customers will be pleasantly surprised by how quickly they can get done with the call or chat. This is going to keep adding up over time until your company has a stellar reputation for the customer service that it provides. A knowledge base software can thus contribute a lot towards making your company’s future a lot more secure than it might be right now.

SaaS Branding

Snatchbot Added Line To Increase Its Multi-Channel Reach

Of all the free chatbot platforms, the popularity of SnatchBot has seen a steady rise. This is due to the simplicity of the platform which revolves around the premise of making a simple and effective chatbot for all businesses.

Enabled by an AI revolution, integrated with leading technology

The AI revolution is already at our doorsteps. People are no longer scared to speak with machines as long as machines are able to answer their questions and provide solutions to their needs. The concept behind SnatchBot is not to trick customers into thinking that they are chatting with other people but to create a unique customer experience by and offer instant solutions to the common problems that customers face when they use the service of a business.

This is the age of social media, and there are more people interacting with business brands all over the world than ever before in the history of the word. Customers are spending more time on social media to reach out to their favorite brands. While this is great marketing news for businesses, it easily takes financial toll and time toll on the business budget.

SnatchBot, a brainchild of Henri and Avi Ben Ezra who are brothers and co-founders, is dedicated to making chatbots freely and easily accessible to all users and businesses around the world. Until their business started running, the chatbot had been an elusive and extremely complex technology. Thus, by making it free and easily accessible to businesses and users, they are able to save businesses tons of time and money that would have been spent managing the social media team. Also, it also saves the users tons of waiting time.

A true omni-channel approach to chatbots:

Up until now, SnatchBot covers WeChat, Facebook Messenger, Twitter, and Slack. It also offers web integration directly with business websites. While these are the major social media platforms, SnatchBot was missing out on Line—which is the biggest social media platform in Japan.

The Line app was launched in 2011, and it amassed a whopping 200 million users in its first year. In less than two years of being in business, Line became Japan’s largest social media platform with over 218 million active accounts. The social network is now evaluated to be worth over 1.4 billion dollars. However, they are not relenting in their feat to dominate the Asian market. They are constantly improving their features and their presence.

For existing businesses in Asia—mist importantly, Japan and South Korea—utilizing this platform could be the deciding factor in making a maximum business impact. Having a technology that helps businesses reach the customers in the Japan and South Korea market will increase customer trust and brand awareness. Therefore, it was good news when SnatchBot announced that they are launching a free chatbot that supports the Line messenger. By allowing business brands on the Line social network to have a simple and easy integration of SnatchBot to the messenger, business brands are being empowered to communicate with their customers effortlessly.

By handling routine questions, SnatchBot is able to redirect the focus of companies on the most important business concern which is providing valuable services and products to their customers. Also, when routine questions are being handled through SnatchBot’s automation software, they are able to pay attention to more pressing customers’ needs that require highly technical intervention. According to the National Australia Bank, SnatchBot will save the organization about 16 million Australian dollars annually—that is a massive financial relief even for a company of their size.

It does not require any special technical expertise to use SnatchBot. All you have to do is to select the desired template and develop your responses from there. It is quite intuitive and completely free. If properly set up, it will give out all the information about your business that you want your customers to know; it will answer simple inquiries; and, it will redirect users to live support is necessary.

The chatbot is designed to make businesses work faster and more efficiently especially when they are trying to reach their customers on the major social media platforms; and, according to co-founder, Ben Ezra, the bot is designed for all business types—small, medium and large businesses. With the Line integration, SnatchBot is able to turn interactions on social networks to transactions in a fun, easy and smart way.

Now that SnatchBot integrates with Line messenger, users based in Japan and South Korea will spend less time trying to connect with customer support, and this will free up more time for the call agent to handle more complex issues. These bots are deployed in multiple sectors, including health, finance/banking, education, tourism and local government. It is hard to imagine any sector that will be without this technology in the near future.

Digital BrandingSaaS Branding

A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

When you set out to build your brand strategy – it’s always best to be number 1 in a new market – then number 2 or number 3 in an already crowded market. But, how do you build a great foundation for your venture?

The answer? A SWOT Analysis.

WHAT IS A SWOT ANALYSIS?

A SWOT analysis of your brand strategy would give you an idea about the strengths (S), weaknesses (W), Opportunities (O), and threats (T) of your brand’s ability to dominate the market.

SWOT ANALYSIS EXAMPLE

Let’s take real-life scenarios. A good friend of the writer named Sameer was starting a business where he would buy journals from India and sell it to the United States through an e-commerce store.

After a lot of research, he found a journal he liked and took his first step towards his goal. Upon the advice of the writer, he followed this step-by-step SWOT analysis for his product.

1 – Evaluate the Strength of your Idea

Sameer first did a quick Google research for the following keywords.

1 – Journals USA Buy

2 – Journals California Buy

3 – Self-improvement Journals USA Buy

4 – Gratitude Journals California Buy

He found some common denominators in the competitor’s websites.

Firstly, he found that there was virtually no copy under any of the products.

Secondly, he found that each of these websites had multiple journals for sale.

So, he found where his strengths lay;

  • He would sell just one journal on his website.
  • He would focus on a benefit-driven copy for his website.

2 – Swallow your Pride and Admit your Weakness

Next, Sameer needed to closely look at his weaknesses.

His biggest weakness was his marketing budget. If he were to take the Ad words route based on the projections, it would cost him close to $25 dollars to acquire a sale.

With a marketing budget of $500, he couldn’t risk running out of capital. So, he decided to explore alternate forms of advertising instead of Ad words.

 

3 – Look for Opportunities in Lesser Crowded Areas

Sameer had been hearing a lot about Instagram shoutouts.

Upon some quick research on Instagram hashtags, he found that the yoga handle has closed to 2 million posts.

Now, coincidentally Sameer practiced Yoga as well. So he decided to put his $500 dollars into marketing his business through shoutouts.

He found the best handles related to yoga and spirituality wrote a quick starter e-book on yoga which he used as a low tripwire offer of about $7 and then created an upsell page with the journal with a tagline “Journal like a Yogi”.

 

4 – Search for threats that can effectively shut you down

Sameer’s biggest threat now was the long lead time that comes with going through the funnel approach.

Upon his first couple of shoutout tests, he found that he got a 2% conversion on each shoutout expenditure.

So, at about $50 per shoutout – he would get close to 5 sales of his e-book. But no one was buying his journal.

He was $200 short and had just about $300 left before he ran out of his capital.

After looking at the analytics on his Upsell page – he found that a majority of the users bounced off within the first 10 seconds.

After a lot of dwelling, he decided to test a down sell page.

So after a user purchased his e-book he would then send them to the Upsell page for his journal.

Once a user clicks away from the page – he sent them to a down sell page where he gave the customer $20 off their first purchase.

After sending about 5000 people to his website – he saw that his tripwire e-book sales remained the same but this time he managed to sell one journal which helped break even on his shoutout expenditure.

This was a promising enough start for Sameer to continue on with this venture.

 

CONCLUSION

A SWOT analysis is just a tool you use to fine tune your business strategy. Do not make the mistake of spiraling down the analysis rabbit hole. An action is the greatest key to finding out if your theories are based on sound results or not.

Result driven advertising should help you here. Closely monitor what effect each one of your USP’s or offers has on your customer. Evaluate your cost per lead and lead time and then go about fine tuning it until you can fully automate the process.

Once you have found a good marketing strategy you need to scale up your operations and the best way for you to do that is to use a CRM software for marketing.

Kapture CRM is a cloud-based marketing SaaS provider that helps you automate a lot of the key tasks in your business.

Kapture CRM customizes its offerings according to the needs of your industry. The cloud-based platform can be used over a mobile application as well that is integrated over both iOS and Android platforms as well. Currently, Kapture powers 500+ brands in 12 countries.

 

SaaS Branding

How a Coworking Space Can Turbocharge Freelancer Branding Efforts

A coworking space is a virtual office space shared by groups of independent freelancers. Utilizing a virtual office gives freelance professionals an instant branding boost. Coworking spaces free freelancers from the high cost of renting and equipping independent office spaces.

What is Coworking & What are the Benefits?

This fall sees the official opening of The Ranch Office in Houston. However, The Ranch is a little different from neighboring offices occupied by top Houston designers and automotive insurers. This is because The Ranch Office is Houston’s hottest new coworking space.

Busy Ranch yes people don’t populate office desks and conference rooms. Instead, every inch of The Ranch is at the disposal of Houstons vibrant freelancer community.

Coworking & Virtual Office Benefits

Gone are the days of freelancers sitting behind dusty typewriters preparing submissions for Readers Digest.

As of 2018, almost 50% of millennial workers freelance professionally. Moreover, according to freelance marketplace UpWork, freelancers are set to become a workforce majority in the United States by 2025. There is just one problem.

  • Freelance clients increasingly prefer to work with individuals backed by a bonafide business address
  • Office set up costs are prohibitive for many freelancers
  • Working as a freelancer can also be socially and emotionally isolating

Coworking spaces like The Ranch, therefore, strive to offer freelancers a solution to each of the above concerns.

Coworking Spaces Boost Brand Visibility & Trust

Affordable coworking spaces like The Ranch, provide individuals and startups with a real-world business address. The result is an instant image boost. However, specialty coworking and virtual office spaces like The Ranch, also go one step further.

  • In Houston, Ranch Office users can take advantage of for-purpose conference rooms
  • High-speed internet and basic IT infrastructure costs (copy, printing, etc) are bundled into monthly price plans
  • Coworking space areas can also host private events and freelancer exhibitions

Increased Productivity Benefits

Being a freelancer is hard. Individuals have to manage their workflow, client accounts, and product marketing 24/7. Thankfully, for-purpose co-working spaces alleviate some of these stresses. Specifically, by allowing freelancers to settle into a daily routine in a real-world office. 

Coworking Networking Benefits

As a freelancer, it can be easy to start living life exclusively via social media. Thankfully, coworking changes this by providing a one of a kind opportunity to network with other freelancers face to face. At the same time, freelancers can also build more meaningful client relationships. Specifically, by scheduling appointments and meeting with real-world clients in person.

Freelancer Bottom Line Benefits

Working from home can be rewarding. However, homeworking also has several limitations. Coworking spaces like The Ranch, therefore, allow freelancers to benefit from access to a centrally located real office. All without having to sign high-cost long-term lease agreements with regular office space providers.

Work From Anywhere

For freelancers who do decide to take their brand to the next level, coworking doesn’t have to come at the expense of surrendering their mobility. At present, coworking spaces can be found everywhere from the Azores to the furthest reaches of the Australian Outback. The only question in this case, is where would you like to work today?

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