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GumTree
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Gumtree Australia Evolving With Brand New Logo

 

GumTree

Gumtree Australia New Logo

 The Australian arm of world renowned classifieds website Gumtree, has replaced its dated old logo with a sleek and modern design.

The fresh new logo on the Gumtree Australia site keeps the heart and soul of the original logo, whilst eliminating unnecessary visuals.

It has been crucial for the company to cultivate their online community. After a lot of market research, results showed that many consumers had negative feelings towards the previous company logo.

Feedback received stated the old logo lacked significance and was a little too chaotic for the modern day online shopper. Therefore, Gumtree hired design and branding connoisseurs Koto, to create something more in line with today’s online consumers.

The original design encapsulated a Eucalyptus or Gum tree. The gum tree belongs to the Eucalypt family and reflects natural connotations of stability and growth.

However as mentioned, it looked visually hectic and has not been changed much since Gumtree’s inception.

The tree is essential to the Gumtree brand, so the brief required that this remain. The tree has now been positioned and designed in a way that enhances recognition. The fresh new tree design can scale up or down on mobile devices or billboards.

The ideas for the new design kept three main criteria in mind; simplicity, digital and modern.

Wikipedia

Source: Wikipedia

Gumtree Australia’s new logo uses very simplistic geometric shapes to represent the gum tree. It uses a bright green color for emphasis.

As a giant of classified websites, the new logo finally reflects Gumtree Australia’s digitally innovative and sophisticated development.

The logo is now streamlined and functional, improving brand perception and reflecting the usability of the site.

Consumers use Gumtree to find something to buy, or post an ad to sell a service or product.80% of Gumtree consumers use the website from their mobile device, so the new logo had to be simple, but recognizable.

Before settling on the final design, Koto presented Gumtree with eight options to choose from. The new logo was decided upon based on user feedback.

The new logo has been met with a lot of positivity from designers.

Logo Tree

Source: Pixabay

What has been most significant about the entire process is that Gumtree adapted and transformed their logo in response to user opinion.

Although it is occasionally risky to put your business decisions in the hands of your customers, this rebrand process proves that Gumtree is essentially a customer-driven business, that are willing to take on customer feedback and act on it.

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How to Design Your Dream Home Using Software

Living in your dream home is an amazing experience. You’ll have all the conveniences you need and the right amount of space for the whole family. Before buying the first home available on the market, it’s important that you consider designing a house on an empty plot of land. Designing your house doesn’t have to be expensive or time-consuming and it can be ideal for all types of budgets.

Why Design Your Own Home?

For starters, designing your own dream home allows you to create a house that is uniquely your own. You get to choose how many floors it has, how many bathrooms you need and the number of bedrooms your family requires to live comfortably. Having a custom-designed home also increases your property’s value because it is a selling point for interested buyers. The beauty about custom made homes is that they’re easy to create and design to your own specifications without necessarily getting a professional architect in to do the work for you.

Finding the Right Software Program

You can easily design your own home using an architectural software program that is made so that users can create their own houses and buildings. The program you should look for should be specific to your needs, so if you’re building a smaller house, you’ll want a program that is made to create smaller cottages, farmhouses and cabins. Larger properties need a special type of software designed to handle large-scale projects. The software should also fit easily into your budget and not be overly expensive. A good software program should cost you a few hundred dollars and you shouldn’t have to pay a monthly or annual fee to use it. Certain programs incorporate revit training to encourage users to use certain tools and architectural techniques.

How to Use the Program

The program will walk you through the process of creating your home. It will tell you if what you are designing is structurally sound or incomplete. Once you’ve designed your home, This eliminates the need to get a professional architect involved at any point during the process. Once you’ve designed your home the way you’d like, you can contact a local home builder who will look over the blueprints and take on the project. Keep in mind that certain companies will still want an architect to check the blueprints to make sure the home will be structurally safe for you to live in, but you’ll still be saving money because they will not have to make up the blueprints, only check them over for accuracy. You don’t have to be a professional to utilize these software programs since they are geared towards beginners and experts alike.

Hiring Experts

If you’d rather not use a software program to design your home, you can contact a local architect to create your dream house. The professional will sit down with you and discuss what you’d like to see in your home to design something that fits each of your many needs. The only downfall with hiring this type of expert is the price involved. It can be a few hundred to a few thousand dollars if you hire an architect to make up a blueprint for a new home design as opposed to a software program that’ll run you a small amount of money. Once you’ve had the blueprints made up, a team of home builders will come out to your property and start the actual work. It can take a few months for your home to be finished from start to end. Once everything is complete, you can move in with your family and enjoy your new space.

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Expenses Small Businesses Can’t Write Off on Tax Forms

Paying taxes is unavoidable. However, minimizing tax liability is your choice. By taking advantage of the many tax deduction options available for small business owners, you can significantly reduce your tax burden. Knowing a few home business tax tips will help you save some of your hard-earned money.

Record keeping: Small business owners often ignore keeping an organized record of all business-related expenses incurred throughout the year. This is essential to make use of tax deductions on expenses related to running your business.

In the event of an audit by IRS, only deductions that can be backed up by relevant documents are accepted. Ensure that you save all the receipts and bills for a period of at least seven years. Also, it is prudent not to mix personal and business expenditures when you run a home business.

Know your deductions: If you run a home business, you can deduct certain costs associated with the maintenance of your home from your taxes. However, only the maintenance costs for the specific area that is used as home office is eligible for legal deduction.

Some of the expenses that qualify for this deduction include mortgage/rent payments, property tax payments, utility bills, and home insurance premiums. Additionally, a small business owner can deduct any cost related to the business from the tax. This covers a whole gamut of expenses from equipment purchase and maintenance to telephone and fuel bills to advertisement and entertainment expenses.

Small business owners can claim deductions on the costs of purchase and maintenance of computers, domain name registration and hosting, software, internet service, magazine subscriptions, and office supplies, provided these are exclusively used for your business. You can keep a log of your mileage when you use your car for business travel, even if it is for visiting a post office or library for business purposes. This can be later deducted as a travel expense at the prevailing rates.

Health insurance is another expense that qualifies for tax deduction. If you are the sole proprietor, health insurance premiums for yourself are tax deductible, whereas if you have employees, premiums paid by you for their health insurance also become eligible for deduction. A small business owner can indirectly save on taxes by employing their family members, as they pay less tax on their income and you can keep the money in the family itself.

Tax laws keep changing every year, bringing in new deductions and making some older ones obsolete. While a small business owner is advised to keep up-to-date with tax laws, some of the tax code can be quite complicated.  You might need the services of a law firm such as Attorneys Tax Relief who can be help you stay out of legal troubles. The cost of such services will be recovered from the money you save by paying less tax.

Pay tax on time: An important tax tip for a small business owner is to pay tax on time rather than putting it off. Avoidance of tax payment will result in paying the entire tax amount plus interest and fine on that amount.

As a home business owner, you are required to pay taxes quarterly. An estimated amount should be paid every three months, failing of which will attract penalty. When you file your returns at the end of the year, pay up any deficiency, if you have paid less, or get a refund, if you have paid more.