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6 Key Reasons to Hire Remote Digital Marketing Employees

The Internet has radically altered the marketing world. An email has allowed us to send instant newsletters and promo materials to clients and prospective customers, and you can even get business just by having someone search for your product or service.

If the terms organic search, SEO, keywords, anchor text, and title tag all seem strange to you, it may be time to think about contracting with a digital marketing team. And while you may like dealing with employees that come to your office each day, savvy business owners realize that the best digital marketing teams may work remotely—in other words away from your office. Here are six great reasons to hire a remote marketing team:

Avoid the Local Lack-of-Qualified Employees Issue

We are in a period of almost full employment with the unemployment rate recently down to a very low 3.6 percent. When this happens, it’s tough to find quality employees, and if you live in a small town, it may even be more difficult. Using a remote workforce, however, allows you to pick from the global employee pool, and that can make finding the proper employees or contractors a lot easier.

Motivated

Many remote employees cherish the gig economy where they can work as much or as little as they desire from wherever they want. A lot of these Millennial workers are desperately trying to earn money to buy a house or to start a family, so they want to work as much as possible. These types of workers are almost always looking for more opportunities and they also want to hold on to the clients they have. This mindset can cause remote employees to be more responsive as they will want to do a great job for you in order to win and keep your business.

Perspective Advantages

A remote contractor in India that has worked with companies worldwide can give your business a different perspective because they may have been involved in a project similar to yours in a different state or a different country. An outsider’s perspective can be very valuable to you and your business.

Anytime

You can find remote employees to match your business hours, or you could find a remote digital marketing company that has employees available to work around the clock. Rather than having to depend upon your in-house staff for overtime when big projects need to get done quickly, you can count on an array of remote employees stationed in a variety of countries able to be called on when you need them.

Cost Effective Benefits

Remote employees are almost always hired on a contract basis, and therefore you will not have to withhold taxes or offer benefits. You can contract at a set hourly rate and also avoid paying overtime—a great benefit to the small business owner. You also don’t need to supply them with an office. If they’re totally comfortable working from their cheap studio apartment in their hometown of Minneapolis, or any city in the world for that matter, then you’re saving a bunch of money on office and business expenses.

 

Happy Workers

Contract remote employees will work for you because they want to and are generally happy that they have the freedoms that remote employment provides. Happy workers are more productive workers and, as any entrepreneur will tell you, the lack of employee issues is a great thing.

Yes, you can still do in-house digital marketing, and hire great local people, but you may want to consider going remote for the reasons listed above.

 

 

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How to Make a Living Abroad

Living abroad is never easy, and adjusting to this situation takes a lot of effort. You’re far away from home and nowhere close to people who can give you comfort, strength, and support, and that can turn out to be rather scary. Another problem you may face is trying to make a living, which is quite hard no matter where you are and what kind of work you did back home. Today, people change careers more easily than ever, and you need to be adaptable in order to survive, so if you too are starting to live in a foreign country and don’t know how to survive financially, here are a few suggestions that might give you inspiration.

image freelancing

Become a freelancer

In this day and age, it doesn’t really matter who you are, where you’re coming from and what you do – as long as you have a computer and a connection to the Internet, you can make a living by freelancing. This is a great opportunity for anyone who’s just moved to a new country and can’t find work, and it’s even better if you have some experience too.

Freelancing will give you a chance to travel the world and have lots of different experiences, but also allow you to make a decent living. Still, be sure to explore all the details of freelancing in a foreign country – especially the legal boundaries that may or may not apply – before you actually start doing it, just to make sure nothing bad happens.

Become a writer

Being a writer is one of the best jobs in the world, but it’s one of those things that don’t feel like hard work even though they actually are. If you want to become a good writer, you need to invest time into getting there – reading, practicing, editing your own work, etc.

The reason why writing is so great for all those people moving to a foreign country is that they can do that wherever they are. Whether you’re a content writer, a journalist, a poet or a fiction writer, all you need is a computer, and you’re good to go. So, if you’re struggling with a career abroad, take this idea into consideration, and you’ll surely find a way to make a living by writing.

 

Become a teacher

This is another amazing idea for all those creative people out there who are good with words but are struggling to find work. If English is your native language, you’ll surely be able to work as an English teacher anywhere in the world, from South America to Asia, and you often won’t need any qualifications at all. You can even turn this into a full-time position, especially if you’re in Hong Kong, for instance, so consider joining the professional Monkey Tree ESL team, and you might be on the road towards finding work in no time at all.

People who speak English fluently aren’t the only ones who can start teaching – on the contrary, being fluent in languages like Japanese, French or Arabic can be more than helpful in certain parts of the world. This means you’re different from all those English teachers and can give the local community something special, and that means you’ll find work easily.

 

Become an au pair

If you love children and don’t mind living in someone else’s home, this is the perfect job for you. Most people aren’t aware that au pairs can earn a considerable amount of money in certain countries, not to mention free board and food. This experience will also help you work on your language skills, especially if you’re taking care of younger kids.

If you’ve never done this in your life, don’t worry – au pairs don’t need any particular skills or previous experience, although having some could only benefit you and help you make even more money. What’s also great is that you’ll probably get the weekends off, which means you’ll be free to explore the country you’re living in and enjoy all of its beauties.

 

Living abroad is a challenge, but if you get a great job, it doesn’t have to be too hard, so just find something you like and enjoy the next chapter of your life.

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5 Core Digital Marketing Principles For Cannabis Entrepreneurs

The legitimate cannabis industry is going through a period of explosive growth. Legal US cannabis sales in 2016 (the last year for complete data) totaled an impressive $6.9 billion. This is according to ArcView Market Research. Projections for the future are even stronger; annual sales by 2021 may be higher than $21.6 billion.

If you’re one of the many entrepreneurs looking to carve out a piece of that pie for yourself, you need wisdom and insight as well as dedication. For the overwhelming majority of businesses in the cannabis industry, a digital marketing plan is an absolute essential. Below you’ll find five strategic principles that your company can employ.

1) Social Media

Few products sell themselves in the modern marketplace without a carefully-curated social media presence. Social media is particularly important in the cannabis industry. These platforms give you a precious opportunity to interact directly with your consumers and earn your business a relevant place in their lives.

Popular social media platforms for cannabis marketing include Facebook, Reddit, Instagram, Pinterest, and LinkedIn, but these are by no means your only options. Whether you simply breeze through liking your customers’ posts or engage in in-depth conversations with them, your social media activity nurtures ongoing relationships.

Social media is more than just a communications tool, though. Pay attention to what this activity teaches you about your customers. You can gain access to new customers and chart out new strategies for enticing them by looking at how they behave on social media.

Integrate your cannabis website closely with your chosen social media platforms. Include all the relevant buttons for easy sharing and communication. Remember that every opportunity to interact with your online audience is also an opportunity to win new customers.

2) Powerful Content

It takes good content to market your cannabis business. Whether you’re posting on your website or sharing on social media channels, quality content is the coin you spend to earn potential customers’ attention. Bear in mind that the content you present is, essentially, the voice of your company. Don’t settle for bland filler designed mainly for SEO benefits. Make an extra effort to make your content useful and entertaining to your customers. And it goes without saying that you want your content to be unique!

3) Search Engine Optimization

Although there’s tremendous money to be made in the cannabis industry, you’re not the first – or even the thousandth – entrepreneur to dive in. A crucial part of your marketing job is distinguishing yourself from the competition. Search Engine Optimization, or SEO, is an important way to do that.

Over 80 percent of modern consumers rely on online research to choose between competing businesses. The whole point of the SEO game is to place your business’s website higher on the search engine results page than your competitors. Delivering a quality product and useful content are important, but you give yourself a tremendous boost if you are the easiest business for potential customers to find.

Smart optimization doesn’t just improve your business’s visibility. It’s also tailored to the search engine usage of specific sorts of customers. In this way, SEO work makes you more visible to a more valuable audience.

4) Gathering Influencers

Influence marketing is a huge asset in the cannabis industry. Garnering the support of key influencers exposes your products and services to a highly receptive audience.

Influencers bring big benefits to the marketing table. Good ones come with a built-in audience over which they exert a significant influence. Good influencers also generate their own content, which has the potential to spread on its own. Influence marketing thus combines the easy share-ability of viral marketing with a much more targeted effect.

5) Cultivate A Long-Term Audience

While growth and profit are essential for keeping your cannabis business healthy, you actually can’t go far if you focus exclusively on those goals. If you’re ruthless about chasing short-term profit, long-term stability will pass you by.

The best way to plan for longevity is to make an effort to educate your customers. When you focus on delivering information and enhancing your customers’ cannabis knowledge, what you’re actually doing is turning them into advocates for your business. A customer who trusts you and values what you have to say becomes a powerful ambassador for your brand.

Giving your customer interactions an educational focus also pays off because it positions you as an expert in the cannabis industry. This encourages potential customers to take you more seriously and may even elevate you to a more trustworthy position compared to your competitors.

The cannabis industry is a fast-growing and fast-changing business landscape. That doesn’t shake our conviction that a strong digital marketing plan is a huge asset to any cannabis business. The basic principles we’ve shared here are just the tip of the iceberg.

Have any of these principles helped you in marketing your cannabis business? Are we overlooking a strategy you consider vitally important? Do you want to learn more about one of our principles in particular? Let us know!

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4 Tips for Successful Metal Stamping

Metal stamping is an acquired skill to say the least. The experts at Weiss-Aug didn’t learn this process by accident overnight. It took years to hone their skills, and as technology advances, this practice becomes easier to initiate and complete on a larger scale.

Today, we’re going to talk more about metal stamping the old-fashioned way. With these tips, you can begin your journey and start taking the necessary steps to master this craft. When all is said and done, you can use this skill for your current business or possibly think about starting a new business now that you understand the intricacies of this useful practice.

With that in mind, we’ll now take a look at four effective and successful tips to use to become a true professional at metal stamping. Once you’ve mastered these aspects, you should have no trouble becoming better in this field as you continue to improve.

Tip #1: Securing the Tag

In this example, let’s say you are stamping a metal tag. This could be very difficult to accomplish if the tag is slipping and sliding all over the place before you actually have the opportunity to stamp the metal. It’s going to create a major problem for you to stamp the metal in the right place.

So, instead of keeping your metal tag unsecured, it’s best to fasten it to a flat surface first so that it doesn’t move around during the stamping process. You can fasten it a number of different ways, but one simple way is to take a piece of tape and actually tape it to the table.

Or even better, if you have a steel block specifically designed for metal stamping, it’s best to use this as the ideal option of choice. Because when you do, your metal tag is going to stay firmly in place, it will not slide around, and you’ll be able to stamp it with precision so that you have a truly professional stamped tag after you complete this delicate work.

Tip #2: Mark the Tag Prior to Stamping

Even though you may believe you’ll be able to stamp your metal tag in the precise spot without any type of marking, this is actually the foolish way to approach this process. Nobody is perfect 100% of the time, and it’s easy to make a mistake while stamping this tag.

So, we actually suggest you mark the tag first before you even consider performing any type of stamping. With a guide in place in the form of a mark, you’ll know exactly where to place the stamp and you will not potentially slip up and put it in the wrong spot. This mark is going to act as your guide and make it easier than ever to stamp this tag correctly without making any mistakes whatsoever.

Now that you’re ready to mark the tag, please realize that you should avoid using magic markers like Sharpies or other permanent markers for this task. It’s recommended that you do not use these types of markers on metal stamps for various reasons. Instead, to act as a guide during the stamping process, we highly recommend using a lead pencil to make your mark instead of any other options. You never know, you may need to erase part of the mark after stamping is complete and it’s going to be a lot easier to do this with pencil then permanent marker.

Tip #3: How to Hold the Hammer Correctly

Another potential issue when metal stamping for the first time is holding the hammer incorrectly. If you do not hold the hammer the right way, you could accidentally end up stamping the tag imprecisely and making mistakes.

The best way to hold the hammer is to grab it very close to the head and use a close but firm grip. When you strike the actual stamp into the metal tag, it will hit with less impact and more precision. By approaching stamping this way, you will have the best success because you’re holding the hammer in a way that creates the least amount of errors.

Speaking of hammers, the best hammer for the job is an 8 ounce ball pein jeweler’s hammer. This hammer is the ideal weight and perfect size to fulfill all of your metal stamping needs. Anything heavier could actually damage the stamp and the tag, and a lighter hammer might not be heavy enough to get the job done and you’ll have to strike to stamp harder which could create problems over the long run.

Tip #4: The Best Way to Hold the Stamping Tool

Finally, it’s important to hold the stamping tool in place correctly in order to create the stamp with a level of precision. By doing so, you will have the best results possible and you’ll be completely satisfied with your work.

As you take hold of the metal stamping tool, make sure you hold it with a firm grip, but you do not want to hold it too tightly. And you want to hold it with your thumb and fingers and keep it steady in an upright position. We also recommend keeping your fingers resting on the stamping base for greater precision.

During the binging process, you will be able to keep the stamp steady and in place and it will not slip as you use the hammer for binging.

Conclusion

If you are new to metal stamping, please follow these guidelines to achieve the best results possible as you learn this craft. It’s fun, easy enough to do with practice, and a skill you could master if you’re willing to put in the work.

 

 

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What Is A Chillum? The Origin And History Of Chillum

A Chillum is a traditional pipe, designed to smoke tobacco or hashish extracted in dry or water mixed with tobacco, made with neutral materials such as mud or wood. Used in India and Nepal from time immemorial, these pipes are a tool more known to the Sadhus and Hindu holy men, who use it to smoke during their rituals and before the prayers as an offering and spiritual contact with Shiva (god of tobaccos, described as an ascetic yogi of broad knowledge.

Chillum- shaped pipes have also been found in South America, which suggests that their practical design made several cultures that had an interest in tobacco cultivation and consumption reach the same conclusion at the time to smoke a conical.

Long, and clay pipe with a small stone inside it as a filter is a great option to smoke tobacco, as it allows for cooling the smoke while respecting the taste.

Later, the Rastafari culture originated in the 1930s in Jamaica, used this tool for spiritual use, smoking with it, to get the elevation, and to know the truth, being closer to God, Jah. They even evolved it, joining a Chillum with a coconut or clay sphere as a water pipe, creating the so-called Chalices or chalices.

This Rastafari movement, coupled with the birth of the hippie culture in the 60s, drove the implantation of this type of pipes in Western culture, especially in America, where it’s still possible to find shops that sell them, worked and decorated, in wood, bamboo or clay.

Today, or rather since the 1990s, the use of chillum is less popular because of all the modern paraphernalia for smoking, and in fact, there are more chillums made in Italy than in India. But the older consumers of single) hippy scene continue to use this archaic and very direct form of smoking tobacco or CBD products, and also for the fact that the device must be passed from hand to hand to share the experience. Even the Rastafarians use chillums in their day to life.

Extraordinary Variations Of Chillum

There are some extraordinary variations of chillum – people are very inventive and carve disposable chillums of carrots or organic radishes (good idea, by the way, it gives the smoke an interesting flavor) and others make an art of creating the chiles. Darrel Pipeman Mortimer, for example, a street artist from San Francisco, made almost 10,000 chillums since 1970, and signed and sold them personally – is not that dedication?

Use And Cleaning Of A Chillum

Pipes, like Chillum, are really simple to use, but at the same time, they are very comfortable and efficient, both for the practices they are and for how well they restrain the ash and debris, as long as they are clean and in good condition.

These pipes consist of two parts, the body, shaped like a cone, empty inside, made of clay, wood, stone, glass and even metal. The stone will make a filter, being smaller in size and length to fit inside the cone, and will have cuts on the sides that will allow the passage of smoke, leaving the space just on the top of the pipe to put the grass.

With the Chillum upright, we place the tobacco to smoke in its upper part (the widest) chopped or not, according to tastes (even if the grass is compacted and slightly compacted, this tends to catch better). It is given fire for it to burn, and then two or three short strokes are given to light it well, followed by a long one, which will be the one we will bring down to our lungs. We will repeat the process until the load is complete.

It can also be held by placing the narrow part between the third and fourth finger, with the hand closed, placing the mouth over the gap between the big toe and forefinger, and inhaling the hand through the inside.

Once we have finished using it, we must clean it thoroughly to remove the remains of resin from tobacco and tarry residues that may have been deposited. To do this, we remove the stone from its interior and clean it with a cloth moistened and with water or alcohol, as well as the interior of the body, you can help by using a clean brush.

Finally, all these tobacco smoking pipes or ( bongs ) have been greatly improved from being created using animal horns as well as wood. However, you can still come across carved bamboo old-school chillums, the majority of one-hitters these days are created with glass.

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How to Design Your Dream Home Using Software

Living in your dream home is an amazing experience. You’ll have all the conveniences you need and the right amount of space for the whole family. Before buying the first home available on the market, it’s important that you consider designing a house on an empty plot of land. Designing your house doesn’t have to be expensive or time-consuming and it can be ideal for all types of budgets.

Why Design Your Own Home?

For starters, designing your own dream home allows you to create a house that is uniquely your own. You get to choose how many floors it has, how many bathrooms you need and the number of bedrooms your family requires to live comfortably. Having a custom-designed home also increases your property’s value because it is a selling point for interested buyers. The beauty about custom made homes is that they’re easy to create and design to your own specifications without necessarily getting a professional architect in to do the work for you.

Finding the Right Software Program

You can easily design your own home using an architectural software program that is made so that users can create their own houses and buildings. The program you should look for should be specific to your needs, so if you’re building a smaller house, you’ll want a program that is made to create smaller cottages, farmhouses and cabins. Larger properties need a special type of software designed to handle large-scale projects. The software should also fit easily into your budget and not be overly expensive. A good software program should cost you a few hundred dollars and you shouldn’t have to pay a monthly or annual fee to use it. Certain programs incorporate revit training to encourage users to use certain tools and architectural techniques.

How to Use the Program

The program will walk you through the process of creating your home. It will tell you if what you are designing is structurally sound or incomplete. Once you’ve designed your home, This eliminates the need to get a professional architect involved at any point during the process. Once you’ve designed your home the way you’d like, you can contact a local home builder who will look over the blueprints and take on the project. Keep in mind that certain companies will still want an architect to check the blueprints to make sure the home will be structurally safe for you to live in, but you’ll still be saving money because they will not have to make up the blueprints, only check them over for accuracy. You don’t have to be a professional to utilize these software programs since they are geared towards beginners and experts alike.

Hiring Experts

If you’d rather not use a software program to design your home, you can contact a local architect to create your dream house. The professional will sit down with you and discuss what you’d like to see in your home to design something that fits each of your many needs. The only downfall with hiring this type of expert is the price involved. It can be a few hundred to a few thousand dollars if you hire an architect to make up a blueprint for a new home design as opposed to a software program that’ll run you a small amount of money. Once you’ve had the blueprints made up, a team of home builders will come out to your property and start the actual work. It can take a few months for your home to be finished from start to end. Once everything is complete, you can move in with your family and enjoy your new space.

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Expenses Small Businesses Can’t Write Off on Tax Forms

Paying taxes is unavoidable. However, minimizing tax liability is your choice. By taking advantage of the many tax deduction options available for small business owners, you can significantly reduce your tax burden. Knowing a few home business tax tips will help you save some of your hard-earned money.

Record keeping: Small business owners often ignore keeping an organized record of all business-related expenses incurred throughout the year. This is essential to make use of tax deductions on expenses related to running your business.

In the event of an audit by IRS, only deductions that can be backed up by relevant documents are accepted. Ensure that you save all the receipts and bills for a period of at least seven years. Also, it is prudent not to mix personal and business expenditures when you run a home business.

Know your deductions: If you run a home business, you can deduct certain costs associated with the maintenance of your home from your taxes. However, only the maintenance costs for the specific area that is used as home office is eligible for legal deduction.

Some of the expenses that qualify for this deduction include mortgage/rent payments, property tax payments, utility bills, and home insurance premiums. Additionally, a small business owner can deduct any cost related to the business from the tax. This covers a whole gamut of expenses from equipment purchase and maintenance to telephone and fuel bills to advertisement and entertainment expenses.

Small business owners can claim deductions on the costs of purchase and maintenance of computers, domain name registration and hosting, software, internet service, magazine subscriptions, and office supplies, provided these are exclusively used for your business. You can keep a log of your mileage when you use your car for business travel, even if it is for visiting a post office or library for business purposes. This can be later deducted as a travel expense at the prevailing rates.

Health insurance is another expense that qualifies for tax deduction. If you are the sole proprietor, health insurance premiums for yourself are tax deductible, whereas if you have employees, premiums paid by you for their health insurance also become eligible for deduction. A small business owner can indirectly save on taxes by employing their family members, as they pay less tax on their income and you can keep the money in the family itself.

Tax laws keep changing every year, bringing in new deductions and making some older ones obsolete. While a small business owner is advised to keep up-to-date with tax laws, some of the tax code can be quite complicated.  You might need the services of a law firm such as Attorneys Tax Relief who can be help you stay out of legal troubles. The cost of such services will be recovered from the money you save by paying less tax.

Pay tax on time: An important tax tip for a small business owner is to pay tax on time rather than putting it off. Avoidance of tax payment will result in paying the entire tax amount plus interest and fine on that amount.

As a home business owner, you are required to pay taxes quarterly. An estimated amount should be paid every three months, failing of which will attract penalty. When you file your returns at the end of the year, pay up any deficiency, if you have paid less, or get a refund, if you have paid more.