Did you know that your email marketing database degrades by about 22.5% every year.
Naturally, your contacts’ email addresses are changing for they move to another email, change companies or, ouch, opt-out of your email communication.
As a business owner, it’s your job to make sure you’re constantly adding fresh contacts to your list.
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This is extremely important if you want to keep your numbers moving up.
We’ve been out there hunting for the perfect advice for you to grow your list. Check out this advice and implement for growing your email list faster:
Michelle Rae Anderson, Managing Director at NordicSpotlight.com:
We use an Add This overlay on our website when visitors click away to subscribe, but our biggest success for attracting new subscribers to our list (which has an 41.5% open rate) is sharing the link to our latest newsletter with our social channels whenever we publish another email, along with a short recap of what the newsletter includes (usually the latest music from the Nordic countries, available music festival ticket and travel packages, Northern European travel news, news podcast episodes, content to look forward to, our most popular blog posts since the last email, etc.). This let’s new followers on Twitter, Facebook, etc. know that the newsletter exists, and also attempts to persuade everyone who’s not on the list yet know what kind of goodness they can get sent directly to their inbox should they decide to opt in.
Sandeep Singh, Co-founder & CMO at InfiSecure:
Apart from having a great navigation, user experience and prominent opt-in form, the best way to grow lead list is to publish high-quality blog content and provide an insightful resource for visitors to download according to the buyer persona. Building and distributing such content assets builds thought leadership for a brand in the longer run and also gives an opportunity to nurture such leads to become potential prospects. This high-quality content and downloadable resource need to be regularly amplified via social media, online contests, and paid promotions.
Dana Baardsen, Founder of Agile Trend Media on her blog strategy for DynaPro Direct:
Growing a brand’s blog is fun, and if it’s not, you’re not doing it right. It’s crucial to be savvy with SEO, feature catchy (not click-baity) headlines, and provide serviceable and accurate information regularly — but it’s even more important to ditch your personal itch to micromanage every piece of content. Here’s why: By allocating energy to public relations and opening up your site to editorial collaborations, you’ll feed new energy into an otherwise one-sided stream of content. What happens when you schedule collaborative blog content regularly? An increase in engagement, views, shares, likes, sales, and fun!