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Social media marketing success depends not only on the number of followers you have but also how fast the number keeps growing. When you are using Instagram, you must create strategies to ensure that the follower base keeps expanding and most importantly comprise of a high number of active Instagram followers. You just cannot afford to feel complacent even if you have a million followers because unless most of them are active on the platform and take interest to share your content, it does not add any value to the marketing campaign. The element of shareability linked to the high visibility of brands makes social media so much valuable to marketers. And sharing of content on Instagram is only possible when your followers take an active interest in your content to share it.

Building the numbers first

Nothing happens unless you can develop a sizeable number of followers on Instagram. To begin with, you must engage a full-time person experienced in Instagram to look after your account who can do all the hard work necessary to attract viewers and then convert them into your loyal followers. At this point, you must not fuss about the quality of followers too much because the numbers do matter in giving you confidence about the prospects of using the platform for your needs. When you see that many people are taking an interest in your brand, you can plan the next step to sensitize followers and use them for propagating your brand across the platform.

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Build relationships

Once your brand becomes familiar to your followers, you must think about how to use them for growing the brand. Besides creating high-quality content, you must interact with followers closely to develop a more close relationship that goes beyond numbers. You must stay active on the platform and respond to what others are posting so that your online existence becomes quite convincing and authoritative that takes your marketing efforts to a new level. Your followers can discover the human face behind the brand that generates more trust and encourages them to come forward and share your content.

Activity outscores numbers

While the number of followers on Instagram might make you proud, do not forget that their activity level is perhaps more important. This brings us to the point where quality rules over quantity. After all, what sense does it make to build a crowd if only a few choose to spread the good word about your brand? Unless your followers turn into your brand ambassadors, the number of followers would only remain a vanity metric, doing little good for your marketing cause. Indeed, you must target the maximum following but also take steps to ensure that the followers stay active and help you gain an advantage in marketing.

The activity level of followers is an indicator of the extent of interest they take in your business and brand that really matters. Even if you have fewer followers who are highly active, it will translate into a better business which is the purpose of taking your business to Instagram.

Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

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